Page 2891

Agencies Unite to Increase Economic Opportunities for Minority-Owned Businesses

0






Agencies Unite to Increase Economic Opportunities for Minority-Owned Businesses


WASHINGTON, March 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Department of Commerce’s Minority Business Development Agency (MBDA) and CEO Connection have entered into a Memorandum of Understanding (MOU) aimed at helping U.S. minority CEOs grow through enhanced access to resources and economic opportunities. 

Photo – http://photos.prnewswire.com/prnh/20150319/183279

MBDA maintains a national network of 44 Business Centers equipped with specialists that help the nation’s minority-owned firms grow through access to capital, contracts, and markets. CEO Connection supports the success of mid-market CEOs by enabling them to build mutually beneficial relationships with peers and functional experts, and connecting CEOs to information and resources to which they may not otherwise have access.

“Through this MOU, we are providing an opportunity for minority CEOs to operate on an even playing field in accessing opportunities to lead to their businesses’ growth and sustainability,” said MBDA National Director Alejandra Castillo. “This is critical as we experience the demographic shift taking place in America, and the increasing importance of diverse CEOs to our nation’s economy.”

The agreement provides minority CEOs of mid-market companies a greater awareness of the services and resources offered by CEO Connection. Membership in CEO Connection can provide MBDA clients with contacts that can help with their business growth and competitiveness.  In addition, through this MOU, CEO Connection will refer MBEs to MBDA for technical assistance and business opportunities.

“This relationship is the quintessential example of the benefits of private businesses working with government to support the greater good,” said Kenneth Beck, Chief Executive Officer of CEO Connection. “We are thrilled that MBDA and the entire Department of Commerce recognize the need for resources to support Mid-Market Companies and we are honored to help.”

Together, MBDA and CEO Connection will leverage each other’s capabilities to develop creative and innovative approaches for promoting the overall success of minority CEOs and firms.

About the Minority Business Development Agency (MBDA)
MBDA, www.mbda.gov, is the only Federal agency dedicated to the growth and global competitiveness of U.S. minority-owned businesses. Our programs and services better equip minority-owned firms to create jobs, build scale and capacity, increase revenues and expand regionally, nationally and internationally. Services are provided through a network of MBDA Business Centers. After 45 years of service, MBDA continues to be a dedicated strategic partner to all U.S. minority-owned businesses, committed to providing programs and services that build size, scale and capacity through access to capital, contracts and markets.  Follow us on Twitter @usmbda.

About CEO Connection
CEO Connection (www.ceoconnection.com) is the ONLY membership organization in the world reserved exclusively for CEOs of mid-market companies – companies with between $100 million and $3 billion in annual revenue. Our mission is to help mid-market CEOs succeed. We accomplish this by enabling CEOs to build mutually beneficial relationships with peers and functional experts; connecting CEOs to people, information and resources to which they would otherwise not have access; and promoting the interests, welfare, and points of view of the membership and the mid-market.

Contact: Al Betancourt, MBDA Public Affairs
Website: www.mbda.gov
Phone: (202) 482-1375
Fax: (202) 482-5117
Email: [email protected]

 

 


If you had a Straight Talk, Net10, Simple Mobile, or Telcel America “Unlimited” Mobile Service Plan, you may be entitled to a cash refund from a class action settlement.

0





If you had a Straight Talk, Net10, Simple Mobile, or Telcel America “Unlimited” Mobile Service Plan, you may be entitled to a cash refund from a class action settlement.


SAN FRANCISCO, March 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — The following statement is being issued by Lieff Cabraser Heimann & Bernstein LLP regarding the TracFone Wireless class action settlement.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7431451-tracfone-class-action-settlement/

If you had a Straight Talk, Net10, Simple Mobile, or Telcel America “Unlimited” Mobile Service Plan, you may be entitled to a cash refund from a class action settlement.

You must file a claim to receive a cash refund. 

Visit www.PrepaidPhoneRefund.com to file a claim.

A federal court authorized this notice.  This isn’t a solicitation from a lawyer and you aren’t being sued. 

This notice may affect your legal rights.  Please read it carefully.

Si desea recibir esta notificacion en Espanol, llamenos o visite nuestra pagina web.

WHAT IS THIS CASE ABOUT?  Consumers have filed a class action lawsuit saying that Straight Talk, Net10, Simple Mobile, and Telcel America advertised “unlimited” wireless plans, but then slowed or cut off data service, or terminated all services, for some customers. The defendants in the case, TracFone Wireless (the owner of those four brands) and Wal-Mart, deny all liability. 

WHO IS INCLUDED?  You’re eligible for a refund (meaning that you’re a “Class Member”) if you bought a Straight Talk, Net10, Simple Mobile, or Telcel America mobile service plan with “unlimited” data in the United States, and, at any time between July 24, 2009 and December 31, 2014, you had your data usage “throttled” (slowed), suspended (cut off), or had all of your services terminated by TracFone before the expiration of your service plan. If you had an “unlimited” plan, but aren’t sure if your service was throttled (slowed), cut off or terminated, file a claim and the information you provide will be checked against company records to see if you’re eligible.

WHAT DOES THE SETTLEMENT PROVIDE?  TracFone has agreed to pay $40 million to a settlement fund.  Class Members who file valid claims (“claimants”) will receive cash refunds from the fund.  Refund amounts will depend on three things: the number of claimants, when you were a customer, and how your service was affected.  The Settlement Administrator supervising the refund program will use company records and the information you provide in your Claim Form to determine your eligibility and your refund amount.  TracFone also has agreed to improve its advertising and customer service as part of the settlement to make its policies clearer to customers.  For more information, visit www.PrepaidPhoneRefund.com.

HOW DO I GET A REFUND?  You must file a Claim Form to get a refund.  There are two ways to file a Claim Form: (1) File online, at www.PrepaidPhoneRefund.com; or (2) Print a Claim Form, available at www.PrepaidPhoneRefund.com, fill it out, and mail it (with postage) to the address listed on the Claim Form.  Claim Forms must be filed online or postmarked by June 19, 2015.  If you had more than one phone number with “unlimited” data from Straight Talk, Net10, Simple Mobile or Telcel America between July 24, 2009, and December 31, 2014, you should file a separate Claim Form for each phone number you had. (It’s easier to file multiple claims online.)

YOUR OTHER OPTIONS.  If you don’t want to make a claim, and don’t want to be bound by the settlement and any judgment in this case, you must send a written request to exclude yourself from the settlement, postmarked no later than May 20, 2015.  If you exclude yourself, you won’t get a refund through this settlement.  If you don’t exclude yourself and don’t submit a claim, you won’t receive a refund from the settlement and you will give up the right to sue TracFone or Wal-Mart about the claims in this case.  If you don’t exclude yourself, you may object to the settlement or to the request for fees by the attorneys representing the Class. The detailed Class Notice, available at www.PrepaidPhoneRefund.com, explains how to exclude yourself or object.

The Court will hold a hearing in the case—In re TracFone Unlimited Service Plan Litigation, No. 13-cv-03440-EMC (N.D. Cal.)—on June 23, 2015 at 2:30 p.m., to consider whether to approve: (1) the settlement; (2) attorneys’ fees of up to $5 million plus reimbursement of out-of-pocket litigation costs of up to $100,000, for the attorneys representing the Class, to be paid by TracFone in addition to the $40 million settlement fund; and (3) service awards of $2,500 each for the eight class representatives who represented the Class in this case.  You may appear at the hearing, but you don’t have to.  The Court has appointed attorneys (called “Class Counsel”) to represent the Class.  These attorneys are listed in the detailed Class Notice.  You may hire your own attorney to appear for you, but you will have to pay that attorney. 

WHERE CAN I GET MORE INFORMATION?  For more information, visit www.PrepaidPhoneRefund.com or call 1-855-312-3327.

If you were a Straight Talk customer whose "unlimited" data plan was slowed, cut off or terminated before your plan expired, could get a cash refund from a class action settlement.

 

If you were a Net10 customer whose "unlimited" data plan was slowed, cut off or terminated before your plan expired, could get a cash refund from a class action settlement.

 

If you were a Simple Mobile customer whose "unlimited" data plan was slowed, cut off or terminated before your plan expired, could get a cash refund from a class action settlement.

 

If you were a Telcel America customer whose "unlimited" data plan was slowed, cut off or terminated before your plan expired, could get a cash refund from a class action settlement.

 


New Research On Millennials And Polyculturalism To Be Unveiled At 2015 AHAA Annual Conference

0





New Research On Millennials And Polyculturalism To Be Unveiled At 2015 AHAA Annual Conference


FAIRFAX, Virginia, March 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — Every Spring, the marketing industry anticipates the next wave of the latest breaking research to be revealed at the AHAA Annual Conference because the data reinforces the powerful effect of the Hispanic market on a brand’s bottom line and helps shape the strategies that impact revenue growth. Known for its data-driven insights, AHAA: The Voice of Hispanic Marketing will kick off its annual conference with compelling, new research from Mintel, PEOPLE en Español, and The Futures Company. Moderated by AHAA Board Member Nancy Tellet, SVP of Research & Consumer Insights, Tr3s, these in-depth sessions will take place on Monday, April 27 from 2:00 to 5:00 p.m. at the Eden Roc Hotel in Miami.

“In the path to relevance, having the right data is critical to harness the right cultural insights to build a successful marketing campaign,” said AHAA Chair Aldo Quevedo, principal/creative director, Richards/Lerma. “It is this research that lays the foundation for your creative, for your tactical executions, for the way you engage your consumers – and ultimately is the key to increasing a brand’s market share.”

  • Mintel: Hispanic Millennials – Hispanic First, Millennial Second
    Speaker: Juan Ruiz, Sr. Multicultural Analyst, Mintel

    With 16.5 million people, the Hispanic Millennial generation accounts for a significant share of the Hispanic population at 29.3% and represent 21% of total U.S. Millennials. Understanding this market is essential due to its significant size and the influence that they have on older and younger Hispanic generations. In this session, you’ll learn all about Hispanic Millennials: their views of the future, their aspirations and concerns, and the image they have of themselves. You also will learn how Hispanic Millennials interact with brands and what are the issues and insights marketers need to reach them in meaningful and relevant ways.

  • PEOPLE en Español HOT Study: The Latina Millennial
    Speaker: Monique Manso, Publisher, PEOPLE en Español

    Over the years through its Hispanic Opinion Tracker, PEOPLE en Español has observed how Hispanic women are reshaping their roles as they shed traditional standards and become more empowered, confident, independent and assertive. This year’s focus on Millennials is shaped not only by market factors, but also by direct brand relevance. Latina Millennials are similar to non-Hispanic whites in terms of their demographics, social purpose orientation, sense of globalism and digital fluidity. However, there are other characteristics, like the perception that Millennials are entitled, especially in the workplace, or that Millennials believe there generation will be as successful as their parents’ generation that do not fit our Latina Millennial at all. Learn all about the Latina Millennial, what drives her purchase behavior, how she connects with brands, and what makes her the segment to watch.

  • The Futures Company: Finding Relevance in Polycultural America
    Speakers: Valeria Piaggio, Vice President, Head of Multicultural Insights, The Futures Company

    America is at the cusp of a paradigm shift— diversity has reached a tipping point, becoming an inescapable part of the everyday fabric of life and of an individual’s identity. This shift is not driven solely by the growing numbers of ethnic consumers, but also by the fact that diversity itself is shaping consumer expectations, needs and lifestyle choices across the entire marketplace. The Futures Company calls this new reality polyculturalism. Polyculturalism marks the Hispanic experience, which is about continuously balancing not two, but many different cultures; and yet Hispanics are a major driver of our nation’s polyculturalism. This is why engaging Hispanics today means reaching far beyond this consumer group: it means connecting with Polycultural America. This session will cover cultural intelligence, reveal new cultural orientation models and provide effective approaches in reaching consumers within a polycultural context.

The 2015 AHAA Annual Conference is delivering a powerful roster of C-Suite leaders and notable trendsetters of the industry: Brian Terkelsen, CEO of MediaVest USA; Rick Gomez, SVP, Marketing, Target; Peter Hall, SVP, Marketing, Heineken; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.; Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva; Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter.

Early-bird registration is available through March 20, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.


Multicultural, Multiplatform Millennials are Center Stage at 15th Annual Cultural Insights Forum

0





Multicultural, Multiplatform Millennials are Center Stage at 15th Annual Cultural Insights Forum    


NEW YORK, March 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Multicultural, multiplatform Millennials’ importance for and impact on the media industry takes center stage at the 15th Annual Horowitz Cultural Insights Forum on March 25 at the Edison Ballroom in New York City. Through research presentations, panel discussions, programming, and performances, this full-day research- and strategy-driven event will shed light on how Millennials’ viewing habits are shaping the media industry and what the industry is doing to engage this influential but elusive generation. This year’s event is made possible by sponsors ESPN, ESPN Deportes, Comcast, TV5MONDE, NUVO TV + FUSE, TV One, Cine Sony Television, and Zee TV.

Adriana Waterston, SVP, Insights & Strategy, Horowitz Research will open the day with research on the shifting viewing habits of today’s American audiences— especially Millennials—and the top things companies need to know about Millennials to stay competitive in today’s fragmented video ecosystem.

Following Waterston’s presentation, Tom Umstead, Programming Editor, Multichannel News, will moderate Multichannel Matters: Content and Acquisition in a Competitive Media Space. Expert panelists Adam Lowy, General Manager, Advanced TV, DISH & Sling TV; Tom Mohler, CEO, Olympusat; Brian Newton, VP, Marketing & Digital, The Africa Channel; Gabe Sauerhoff, VP, Digital Distribution, Discovery; Sam Toles, VP, Content Acquisition & Business Development, Vimeo; and Michelle Webb, Executive Director, Content Strategy & Acquisition, Verizon FiOS will discuss monetizing over-the-top services, what traditional distribution deals look like in the age of OTT, and how Millennials’ digital viewing habits are shaping content and distribution strategies, among other topics.

The day continues with a panel on how to engage multicultural, multiplatform Millennials. Moderated by Rosa Alonso, Founder, Rosa Alonso Digital; Bradley Bredeweg, Executive Producer and Co-Creator, ABC Family’s “The Fosters”; Sara Chen, Partner, Senior Director, Digital – AT&T, MEC; Rodrigo Mazon, Director of Content Acquisition, Hulu; Erin Mills, COO, the michael alan group; and Kristin Russo, Co-Founder of Everyone Is Gay and Host of PBS Digital’s “First Person” will explore what it means to program for and market to Millennials. Central to this conversation will be the importance of telling authentic stories that reflect the diversity Millennials recognize as normal.

The Emerging Voices Showcase will bring this conversation to life, with performances from multicultural Millennial content creators. This year’s showcase is presented by Edgardo Miranda-Rodriguez, Editor-in-Chief, Darryl Makes Comics, and features William D. Caballero, filmmaker and video artist (www.wilcab.com), Kimleigh Smith, Actress/Writer, T-O-T-A-L-L-Y! (www.embraceyourcape.com), and Kelly Tsai, Spoken Word Poet (www.yellowgurl.com).

Plus, get a taste for great programming for multicultural audiences in this year’s Programming Showcase, presented by Adriana Cornejo, Creator, FUSE’s “White Guy Talk Show” and featuring programming from NUVOtv + FUSE, ESPN, TV5MONDE, TV One, and Cine Sony.

Attendees are eligible for great raffle prizes from our sponsors, including an HP Split X2, courtesy of NUVOtv + FUSE, and a grand prize trip for two to Paris, courtesy of TV5MONDE.

Full agenda: www.culturalinsightsforum.com

Registration & Info:
Stephanie Wong, 914-834-5999, [email protected]

Press Contact:
Liz O’Donnell, 617-918-7062, [email protected]

 


Aeromexico Will Connect Mexico City And Monterrey With Its Boeing 787 Dreamliner

0






Aeromexico Will Connect Mexico City And Monterrey With Its Boeing 787 Dreamliner

Starting in April, passengers on this route will be able to enjoy their flights on one of the world’s most modern aircraft four times a week

The Boeing 787 Dreamliner will offer more and better in-flight benefits and reduce travel fatigue considerably


MEXICO CITY, March 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, announces that it will begin offering four weekly flights in April connecting Mexico City and Monterrey with the Boeing 787 Dreamliner, widely considered one of the world’s most modern aircraft. 

Photo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

With this addition the airline reaffirms its commitment to continue offering its passengers an unforgettable travel experience. Major benefits include greater leg room, entertainment system with personal touch screens, reduced travel fatigue, and many other key features for business passengers.

The carrier’s Chief Revenue Officer, Anko van der Werff, said “Aeromexico listens to and serves the travel needs of all our customers, who have asked that we add the Boeing 787 Dreamliner to the Mexico City-Monterrey route, one of our most destinations in our network. Customers will now be able to enjoy the best travel experience in Mexico without having to fly to another country.”

The Boeing 787 will connect Mexico City with Monterrey on the following schedule:

                      Mexico City – Monterrey

Flight

Departure

Arrival

Frequency

AM 902

7:00 a.m.

8:43 a.m.

Tuesday through Friday

                      Monterrey – Mexico City

Flight

Departure

Arrival

 Frequency

AM 915

09:43 a.m.

11:20 a.m.

Tuesday through Friday

Adding the Dreamliner to this route will also allow the airline to increase the seat capacity of its morning flights by 51%, meaning that more customers will be able to travel to and from Terminal B at the Monterrey International Airport, connecting to the other domestic and international destinations served by Aeromexico.

Aeromexico’s seven Dreamliners operate on the Buenos Aires, London, Los Angeles, Madrid, New York City, Paris, Santiago and Tokyo routes, making it one of the airlines that serves most destinations with this cutting-edge aircraft.

Aeromexico thus continues to upgrade its products and services to benefit its customers, and domestic and international air connectivity in Mexico.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents, including 45 destinations in Mexico, 16 in the United States, and 15 in Latin America, three in Europe, two in Asia and two in Canada.

The Group’s fleet of more than 120 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 B737 MAX jet airliners and ten B787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 516 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com  www.skyteam.com  http://disfrutaam.tumblr.com/



(Español) Univision Los Ángeles presentará la “Feria Prosperidad” como parte de la Campaña de Espíritu Empresarial de Univision Contigo

0

Sorry, this entry is only available in Español.

(Español) Nueva herramienta de aprendizaje del idioma inglés lanza sitio web: Diálogos en inglés reales sin editar con actores urbanos de Nueva York

0

Sorry, this entry is only available in Español.

Fergie Launches Outspoken Fresh Fragrance with Avon

0





Fergie Launches Outspoken Fresh Fragrance with Avon


Enter the Outspoken Fresh Sweepstakes for an Exclusive Chance to Win One of Twenty-Five Bottles Signed by Fergie


NEW YORK, March 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Multiplatinum singer Fergie continues her partnership with Avon with the launch of Outspoken Fresh, a new fragrance for women. Outspoken Fresh captures the exhilarating rush of the stage through bold and intoxicating notes and is the latest in Fergie’s Outspoken franchise with Avon, one of the most popular fragrance lines in the brand’s history.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7466351-avon-fergie-fragrance/

Photo – http://photos.prnewswire.com/prnh/20150318/183110

To celebrate the launch, Avon is hosting an exclusive product sweepstakes. Fans can enter to win one of 100 bottles of new Outspoken Fresh by Fergie, with the chance to receive one of 25 exclusive bottles signed by Fergie by inviting friends to enter. Enter the sweepstakes now by visiting: http://avon4.me/18ovLdT.

Whether she’s on screen, on stage or in the studio, artist and icon Fergie is renowned for her energizing, exciting performances, and Outspoken Fresh is as original and awe-inspiring as the vibrant woman behind it. “I wanted to capture the excitement I feel every time I step on the stage or perform for a crowd,” says Fergie. “Outspoken Fresh is a bolder, more vibrant fragrance that makes you feel more alive. It’s about living with a fearless confidence and always putting a fresh, colorful twist on life.”

Lively and enthusiastic, the scent hits all the right notes with its blend of bright fruits and lush florals.

  • Top Notes: The fragrance opens with a blend of bergamot, grapefruit, blood orange and mandarin for an exhilarating rush.
  • Heart: The heart reveals delicate jasmine intertwined with vibrant black currant flowers and velvety magnolia.
  • Dry Down: The fragrance finishes with creamy sandalwood for an addictive, lasting scent.

With its refreshing scent, the fragrance captures the creative spirit of the legendary singer, and brings the excitement of her performances to women everywhere. “Working with Fergie to create this new scent has been such an inspirational experience,” says Meg Lerner, Avon Vice President, North America Product Marketing. “She brings such passion and originality to the creative process, and we’re delighted to continue our partnership with her.” Outspoken Fresh by Fergie is now available for purchase through Avon Representatives and at Avon.com.

About Avon

Avon is the company that for more than 125 years has stood for beauty, innovation, optimism and, above all, for women. With nearly $9 billion in annual revenue, Avon products are sold through 6 million active independent Avon Sales Representatives worldwide. Avon products include color cosmetics, skincare, fragrance, and fashion and home, featuring such well-recognized brand names as Avon Color, ANEW, Avon Care, Skin-So-Soft, and Advance Techniques. Learn more about Avon and its products at www.avoncompany.com.

About Fergie

As a singer, songwriter, actress, designer, mother, entrepreneur and philanthropist, Fergie has done it all. No matter what she puts her creative energy into, she brings a fresh, exciting perspective time after time. First bursting onto the music scene in 1996 with the popular girl group Wild Orchid, Fergie made headlines around the world as the vocalist for international sensation The Black Eyed Peas. Her solo career has been equally impressive, with her first album spawning six top hits and earning her a Grammy nomination. Whether she’s bringing down the house with a powerful, inspiring performance or walking the red carpet in her signature bold style, Fergie is constantly reinventing herself, and always has a fresh look on life.

About the Sweepstakes

The sweepstakes runs through April 5, 2015. NO PURCHASE NECESSARY TO ENTER OR WIN. Open to legal residents of the U.S. and D.C. ages 18 and over. Sweepstakes ends on April 5, 2015 at 11:59 p.m. Eastern Time. Void where prohibited. Sponsor: Avon Products, Inc. More details on the Sweepstakes and Official Rules are available by visiting: http://avon4.me/18ovLdT.

 


(Español) Spinrite retira estambre Bernat Tizzy Yarn debido al riesgo de enredarse

0

Sorry, this entry is only available in Español.

Spring Clean Your Health With Colgate Total®’s New Gum Health Mouthwash

0





Spring Clean Your Health With Colgate Total®’s New Gum Health Mouthwash


Dr. Nancy Simpkins


Joins Colgate Total® to Share Simple Health Tips for the New Season


NEW YORK, March 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Consumers look forward to spring as a time to reevaluate their daily routine and reduce any unnecessary clutter from their lives.  It’s also a time where many are seeking positive changes for a happy, healthier lifestyle. Colgate Total®’s New Gum Health Mouthwash, is a simple way to achieve a successful spring cleaning from the “inside out.”

Colgate Total®’s New Gum Health Mouthwash freshens breath while providing 12-hour protection against bacteria that can cause gingivitis1.  With twice-daily use, Colgate Total®’s New Gum Health Mouthwash is clinically proven to deliver 45% stronger, healthier gums2. 

To inspire consumers and their families to get a healthy start to spring, Dr. Nancy Simpkins, Internist and Medical Advisor for the State of New Jersey, is sharing some simple health tips on behalf of Colgate Total®:

  • Get Moving Outside: Spring is a great time to be outdoors, so ease back into your exercise routine with daily walks outside.  This will help reduce stress and help lower your risk of heart disease and hypertension.  Get creative and use apps to track and challenge your friends to walk at least 10,000 steps a day!
  • Reset Your Sleep Pattern: With the arrival of spring come longer days and more daylight. Beat fatigue by setting a goal to keep your waking and bed time consistent – even on weekends.  This will help avoid mid-day burn outs while keeping your body in sync with its natural rhythms.
  • Think About Your Gum Health: Most people don’t realize that proper oral hygiene can be a good step toward helping to improve their overall health. In addition to brushing your teeth, make sure to take good care of your gums – they’re the foundation of a healthy mouth. Switch up your daily oral care routine by using Colgate Total®’s New Gum Health Mouthwash after brushing. It has an advanced3 germ-fighting formula that forms a protective shield along the gum line and protects against bacteria that can cause gingivitis.  
  • Get Moving Outside: Spring is a great time to be outdoors, so ease back into your exercise routine with daily walks outside.  This will help reduce stress and lower your risk of heart disease and hypertension.  Get creative and use apps to track and challenge your friends to walk at least 10,000 steps a day!
  • Reset Your Sleep Pattern: With the arrival of spring comes longer days and more daylight. Beat fatigue by setting a goal to keep your waking and bed time consistent – even on weekends.  This will help avoid mid-day burn outs while keeping your body in sync with its natural rhythms.
  • Think About Your Gum Health: Most people don’t realize the impact proper oral hygiene can have on their overall health. In addition to brushing your teeth twice daily, make sure to take good care of your gums. By using Colgate Total®’s New Gum Health Mouthwash after brushing, its advanced3 germ-fighting formula forms a protective shield along the gum line and protects against bacteria that can cause gingivitis.
  • Travel Healthy and Be Prepared: As you begin to make plans for spring and summer travel, be sure to schedule your family doctor and dentist appointments and address any issues before your trip. Compile a list of medications, unique health issues or history, and physician contact information.  This will be important and save time if you end up needing healthcare while you’re away.
  • Refresh Your Diet: Simple changes to your diet can bring more sustained energy and knock off a few pounds.  Swap out snacks like potato chips with banana chips and replace red meat with lean protein from turkey and chicken.  Also look to incorporate fresh fruits and vegetables that are in season into your diet.

“Gums are the foundation of a healthy mouth, which is key to a healthy body,” states Phillip Durocher, Vice President & General Manager, U.S. Oral Care Marketing, Colgate Palmolive.  “Colgate is committed to providing people with simple solutions to protect and improve the health of their mouth which is why we are excited to add Colgate Total®’s New Gum Health Mouthwash to the Colgate Total® portfolio.”

For more information on ways to spring clean your health and Colgate Total®, please visit www.ColgateTotal.com.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at colgatepalmolive.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.CL-D

About Colgate Total® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits.  Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care.  Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA)* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.

*Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases.

About Dr. Nancy Simpkins 
Dr. Nancy Simpkins is a Board Certified Internist whom has been involved in all aspects of internal medicine, with a focus on women’s health for over 28 years. Dr. Simpkins is a graduate from The Chicago Medical School and completed both her internship and residency in internal medicine at Montefiore Medical Center in the Bronx before receiving her certification from the American Board of Internal Medicine. Dr. Simpkins is affiliated with St. Barnabas Medical Center in Livingston, New Jersey. In addition to her solo practice, Dr. Simpkins is also a Medical Advisor for the state of New Jersey.

1 Results improve with continued twice daily use. 
2 Gingival bleeding vs. non-antibacterial mouthwash in a 6 week clinical study.
3 Vs. non-antibacterial mouthwash

 


1...2,8902,8912,892...3,040Page 2,891 of 3,040
Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. A Cision company.