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Global Cosmetics Powerhouse Expands Latin America Presence With Opening Of Mary Kay Colombia

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Global Cosmetics Powerhouse Expands Latin America Presence With Opening Of Mary Kay Colombia


Mary Kay to Deliver Beauty and Opportunity to Entrepreneurial-Minded Colombians


BOGOTA, Colombia, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — For a global cosmetics company focused on enriching women’s lives, there may be no greater indicator of future success than opening its newest market in the home of Miss Universe. On the heels of Miss Colombia winning one of the most coveted international beauty titles, the iconic beauty brand announces its arrival in Colombia on March 13 with the opening of Mary Kay Colombia.

Photo – http://photos.prnewswire.com/prnh/20150313/181574

The globally recognized beauty company was founded by Mary Kay Ash in 1963. After retirement, Ash sat at her kitchen table and wrote a list of the positive and negative things seen in her direct selling career and realized she had inadvertently created a marketing plan for a dream company – one which would provide women with unlimited potential to achieve personal and financial success. Today, Mary Kay is a $4 billion company with more than 200 skincare, fragrance and color cosmetics products sold by 3.5 million Independent Beauty Consultants in more than 35 countries.

“We are proud to expand our operations in Latin America with the opening of Mary Kay Colombia,” says David Holl, President and Chief Executive Officer for Mary Kay Inc. “Since Mary Kay opened in Brazil in 1998 we have seen extraordinary growth and we anticipate a successful launch in Colombia as its economy continues to thrive, the demand for high quality products increases and entrepreneurship strengthens.”

Mary Kay made an initial investment of $8 million to start its operations in Colombia. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.

As Colombian women discover what they love about Mary Kay, members of Mary Kay’s independent sales force from the U.S. and Mexico will mentor leaders in the new Colombian independent sales force and help enrich the lives of women across the country.

Celebrating more than 50 years in business, Mary Kay was named the top 10 best-selling skin care brand and the top 15 color makeup brand globally by Euromonitor International.   

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom 
972.687.5332 or [email protected] 

 


MediaVest CEO Brian Terkelsen To Kick Off The 2015 AHAA Annual Conference

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MediaVest CEO Brian Terkelsen To Kick Off The 2015 AHAA Annual Conference


FAIRFAX, Va., March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing is pleased to announce that Brian Terkelsen, CEO of MediaVest USA, will deliver the opening keynote address at the 2015 AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015. With a strong reputation for innovation, Mr. Terkelsen has received numerous accolades, including Advertising Age‘s Media Maven in 2008 and Adweek‘s Media ‘All Star’ honor in 2011, and has led Starcom Media Group (SMG) to win Agency of the Year by Adweek in 2013.

Photo – http://photos.prnewswire.com/prnh/20150312/181398

“Brian is a trailblazer in the media industry and a next-generation marketing expert – his experience transcends genre and marketing discipline, which makes him a strong and relevant conference opener,” said AHAA Conference Chair and Chair-Elect, Linda Lane Gonzalez, president of viva partnership. “Not only is he a dynamic speaker, but he has hit homeruns in each of our key conference tracks – insights, creativity, engagement, and ROI.”

At MediaVest, Mr. Terkelsen leads a team of 1,000 to create consumer experiences for brands in today’s fast-paced, always-on environment. In his short tenure, he has added $1.5 billion in billings in new business and organic growth, including American Honda Motor Company, Mondelez, Tri-State Honda, Travelers Insurance, Converse and most recently, Brown Forman and Bloomin’ Brands.

Since joining SMG in 2003, Mr. Terkelsen has built the agency’s branded content practice connectivetissue, which evolved into LiquidThread in 2010. As a result of his leadership, SMG is the only media agency to have won Cannes Lions in the Branded Content category. In 2012, SMG won a Gold Lion for LiquidThread’s work with Kraft Wheat Thins and “The Colbert Report,” and in 2013, SMG won a Silver Lion for Pedigree and “Annie: From Shelter to Stage.” A familiar face in Hollywood and an entrepreneur, he has been in the entertainment marketing industry since 1992, when he co-founded Eco-Challenge Lifestyles, Inc. with Mark Burnett, serving as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and Discovery.

The 2015 AHAA Annual Conference is delivering a powerful roster of C-Suite leaders and notable trendsetters of the industry: Rick Gomez, Senior Vice President of Marketing, Target; Peter Hall, Senior Vice President of Marketing for HEINEKEN® Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.; Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva; Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter.

Early-bird registration is available through March 20, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 

 


(Español) PIEL HERMOSA TODO EL AÑO

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Sorry, this entry is only available in Español.

Denver Mattress Company Opens 4th Store In San Antonio

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Denver Mattress Company Opens 4th Store In San Antonio


DENVER, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Denver Mattress Company, one of four specialty stores at Furniture Row, is pleased to announce the Grand Opening of a fourth San Antonio area store. Located at 427 N. Loop 1604 W. Suite 111 San Antonio, TX 78251 the new store at Sonterra next to Trader Joe’s represents the 4th Denver Mattress in the area, 19th in the state, and 97th in the country.  This new location is the second store Denver Mattress has opened in San Antonio in the last eight days.

Better Tomorrows Start Tonight(TM)

Logo – http://photos.prnewswire.com/prnh/20150304/179590LOGO

Discussing the new store, district manager Ethan Wilemon explained, “Better tomorrows start tonight at Denver Mattress.  More people in San Antonio will now be able to get the perfect mattress at a very reasonable price.”   

By using the same high-quality materials as other leading brand-name manufacturers, but as the manufacturer, retailer, and distributor, Denver Mattress is able to eliminate the middleman and pass the savings on.  In many instances, Denver Mattress prices can be up to 50% less than the competition.

Denver Mattress carries the best selection of the best mattress brands including their own extremely popular Doctor’s Choice line.  In addition, Denver Mattress has the distinction of being a Tempur-Pedic ELITE Retailer.  For years Denver Mattress has been ranked as one of the very best mattress stores in the nation for quality, service, selection, and value by the country’s leading consumer magazine. 

During the grand opening celebration, shoppers can get 2 free Grand Vitae pillows with any bed purchase of $500 or more, or a free twin size Loveland mattress with the purchase of any bed over $1,200 or free local delivery with any Denver Mattress purchase of $499 or more.

About Denver Mattress Company
Denver Mattress manufactures its mattresses in its Denver-based factory and distributes them to its own retail stores. Denver Mattress employs the latest in manufacturing concepts, eliminates middle men and passes the savings on.  The extremely cost-efficient production of American-made, high-quality mattresses translates into real value for its customers. Denver Mattress is where you find sleep.® Visit http://www.DenverMattress.com

About Furniture Row Companies
The specialty stores of Furniture Row include Denver Mattress, Sofa Mart, Oak Express, and Bedroom Expressions. Headquartered in Denver, Colorado, Furniture Row operates more than 330 stores in 31 states making it one of America’s largest, family-owned and operated specialty home furnishings and bedding retailers. Visit http://www.FurnitureRow.com

Furniture Row also owns and sponsors the #78 NASCAR Sprint Cup Series Chevrolet driven by Martin Truex Jr. Visit http://www.FurnitureRowRacing.com

Contact:  John Knippenberg / Furniture Row Marketing
[email protected]

 


Amscot Financial sponsors 38th Annual Calle Ocho Festival

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Amscot Financial sponsors 38th Annual Calle Ocho Festival


MIAMI, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — For the third consecutive year Amscot Financial, a leading provider of convenient, consumer-oriented financial services, is pleased to be a sponsor of the Annual Calle Ocho festival, scheduled to take place on March 15th in the heart of Miami’s Little Havana district.

Logo – http://photos.prnewswire.com/prnh/20060316/FLAMSCOTLOGO

Organized by the Kiwanis of Little Havana, Calle Ocho is one of the world’s largest street festivals, held annually in South Florida. This year’s event will bring together folkloric groups from Costa Rica, Mexico, Peru, Venezuela, Bolivia, Colombia, the Dominican Republic and Brazil parading down Southwest 8th Street from 8th to 27th Avenue. More than 200 dancers dressed in colorful costumes will perform to the music of their native countries, welcoming all nationalities in celebration of Calle Ocho’s 38th anniversary.

Amscot associates will participate in the festival as well. At the Amscot booth, associates will invite patrons to spin a Carnaval prize wheel and present winners with bike helmets bearing Amscot’s name. Look for the Amscot booth near the intersection of 8th Street and 23rd Avenue, near the Telemundo booth.

Amscot Financial was founded 25 years ago in Tampa and expanded into the South Florida market in 2012. Of Amscot’s 235 branch locations within the State of Florida, 42 are located in Miami-Dade and Broward counties.

Ian MacKechnie, founder and CEO of Amscot Financial, said: “Calle Ocho is a celebration of the many diverse cultures in South Florida. We are proud to partner with the Kiwanis of Little Havana to be part of bringing this major event to the residents of South Florida.”

About Amscot Financial

Headquartered in Tampa, Fla., Amscot Financial is a leading provider of convenient, consumer-oriented financial services, including check cashing, bill payment, money transfers, cash advances, prepaid cards and money orders through its wholly owned division, Amscot International Money Order Company.  Amscot Financial currently operates 235 retail financial service centers throughout Florida and employs more than 1,600 employees. Amscot Financial was recognized by the Tampa Bay Business Journal as one of Tampa Bay’s Best Places to Work from 2007-2011. For additional information, please visit the company’s website at www.amscot.com.


U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign

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U.S. DOT Launches First-Ever National Tween Seat Belt Advertising Campaign


Ads encourage parents to “Never Give Up Until They Buckle Up”


WASHINGTON, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced its first-ever, national advertising campaign aimed at parents of children ages 8-14 to make sure their kids are consistently and properly wearing their seat belt every time the car is moving.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7467951-psa-kids-seat-belt-safety-ad-council/

Photo – http://photos.prnewswire.com/prnh/20150312/181271

“Buckling up is an important habit to instill in children at a young age.  As parents, we need to lead by example and reinforce the message to make sure it sticks,” said U.S. Transportation Secretary Anthony Foxx. “This campaign urges parents to never give up until their kids buckle up.”

A recent series of NHTSA focus groups found seat belt use can fall by the wayside when shuttling kids to and from school and activities, when running short errands, or when parents are a bit worn down by the daily grind, which makes this campaign urgently important.

Seat belts save lives and NHTSA data show that as children get older they are less likely to buckle up. Over the past 5 years, 1,552 kids between the ages of 8 and 14 died in car, SUV and van crashes – of those who died, almost half were unbelted.

The percentage of child passengers who die while riding unrestrained generally increases with age and is most pronounced among 13- and 14-year-olds regardless of seating position.

“Kids will always test the limits with their parents or caregivers, but there is no room for compromise when it comes to wearing a seat belt,” said NHTSA Administrator Dr. Mark Rosekind.  “Sounding like a broken record can save your child’s life. Kids need constant reminders and this is one that can’t be skipped.”

Tweens test the limits, because it’s how they learn and grow. The focus groups confirmed that it’s critical that they absorb the message now that the car doesn’t move until everyone in the vehicle is buckled up. After a while, it won’t be a fight; it will be second nature. And it is a lifesaving lesson that they’ll carry with them always.

A lot of kids already understand. “Everybody’s parents teach them as children; first they do it for them, then the children pick it up and do it themselves,” said a 14 year old Dallas boy.

The campaign, developed in both English and Spanish, includes television, radio, outdoor, print and digital ads.  The ads take a direct approach to parents, as one radio spot says, “You’re the driver. The one in control. Stand firm. Just wait. And move only when you hear the click that says they’re buckled in for the drive.”

The new PSAs, produced in partnership with the Ad Council and created pro bono by McCann Worldgroup, Casanova Pendrill (pro bono) and Mister Face, will be distributed to nearly 33,000 media outlets nationwide and will run entirely in donated air and space. Visit www.safercar.gov/kidsbuckleup and www.safercar.gov/chicosabrochense for tips in both English and Spanish, respectively.

Stay connected with NHTSA: 
Search for open recalls with VIN look up 
Download the Safercar Mobile App for Apple or Android devices,  
Receive recall alerts on RSS feed or Email.  
Visit us on Facebook.com/NHTSA 
Follow us on Twitter.com/NHTSAgov 
YouTube.com/USDOTNHTSA 
SaferCar.gov

 

When the Noise Level Hits 11

 

When the Games Begin

 

When They're Tuning You Out

 


Course to Certify Non-Attorneys to Practice Immigration Law Available at Wesley Seminary

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Course to Certify Non-Attorneys to Practice Immigration Law Available at Wesley Seminary


MARION, Ind., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — In conjunction with The Wesleyan Church’s partnership in The Immigration Alliance — an organization that equips local churches across the country to provide immigration legal services to under-resourced immigrants — Wesley Seminary of Indiana Wesleyan University will offer Church-Based Immigrant Ministry. This course, taught in partnership with World Relief and Immigrant Connection, provides a foundation for understanding the immigration system in the United States in preparation for taking the Board of Immigration Appeals (BIA) accreditation exam, the government certification that allows non-attorneys to practice immigration law.

Logo – http://photos.prnewswire.com/prnh/20141212/164191LOGO

“This course equips local ministry leaders to serve their neighbors in a way that is truly helpful personally and is strengthening to their community,” said Dr. Wayne Schmidt, Vice President for Wesley Seminary. “While U.S. immigrants come from many nations, our Spanish-language Master of Divinity students have heightened our awareness and strengthened our resolve to provide a solution to what is both a legal and spiritual challenge.”

With more than 22 million foreign-born, non-citizens in the U.S. — and with only 12,000 private immigration attorneys and 2,800 non-profit immigration attorneys and accredited staff in the U.S. — the need for trustworthy, authorized legal services has never been greater. That need was the impetus for The Wesleyan Church to join with more than a dozen other denominations and organizations to form The Immigration Alliance.

Currently a coalition of 15 evangelical church-based denominations that represent more than 28,500 churches, The Immigration Alliance is committed to dramatically multiplying the number of sites across the country providing low-cost, high-quality immigrant legal services over the next three years.

With a mantra of “Immigration is an issue, but immigrants are people,” the course will equip non-attorneys with the knowledge to provide much-needed legal counsel on immigration-related matters at Immigrant Connection sites approved by the BIA. Church-Based Immigrant Ministry will cover biblical and theological bases for Christian engagement with issues of immigration, giving church and faith-based workers tools to integrate immigration legal ministry into a holistic outreach program. Course participants will also visit the active Immigration Connection site at The Bridge Community Church in Logansport, Indiana.

Equipping more individuals with this training and certification opens the door to the possibility of setting up an Immigrant Connection Legal Clinic in the graduates’ local churches. In a released statement, The Immigration Alliance’s Board Chair and Christian Community Development Association Chief Executive Officer Noel Castellanos said, “The Immigration Alliance is uniquely positioned to equip local churches to provide legal services to under-resourced immigrants. Churches are a trusted presence in immigrant communities that can – and should – help address this critical shortage of legal services.”

Rev. Wayne MacBeth, Executive Director of the Communication and Administration Division for The Wesleyan Church, said, “Beyond our moral responsibility to serve our neighbors in need, it is a privilege to share God’s love in such a practical way. Many immigrant and refugee families’ current legal status forces them to live in the shadow economy. We can help many find their way into legal and spiritual light.”

Church-Based Immigrant Ministry will be offered at Wesley Seminary May 31-June 5. The course, which offers three-hour graduate credits, is also open to those without a bachelor’s degree. Those interested in taking the course can get more information on the IWU website. Registration is limited to 20 participants.

Indiana Wesleyan University is home to many graduate, undergraduate and associate degree programs. A well-respected evangelical Christian university, IWU is committed to providing a comprehensive, liberal arts education. IWU offers residential programs at its main campus in Marion, IN, and programs for adult students online and at learning sites located throughout Indiana, Kentucky and Ohio. Over 10,000 are enrolled in our adult degree courses, enabling many adults who work full or part-time or have other obligations to successfully complete their undergraduate and graduate degrees.

For more information on any of the over 80 degrees offered by IWU, contact the Admissions Office.

CONTACT: Jerry Shepherd, Associate Vice President for Adult Enrollment and Marketing, IWU. 765.677.2285


Beechwood Opens Headquarters in Hamilton, Bermuda

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Beechwood Opens Headquarters in Hamilton, Bermuda


NEW YORK, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Beechwood Re announced today the opening of its affiliate Beechwood Bermuda International Limited’s new headquarters in Hamilton, Bermuda. The office, located at Cumberland House, 1 Victoria Street, will support both Beechwood’s reinsurance business that provides capacity to Life, Health, and Annuity insurance companies and Beechwood’s wealth management business that offers direct-written investment products to global (non-U.S.) investors. The new office, according to David Lessing, Executive Vice President of Beechwood, “represents an important next step in Beechwood’s commitment to offering unique solutions for our clients. It allows us to more effectively leverage the world-class infrastructure and expertise available in Bermuda.”

Beechwood Logo

Logo – http://photos.prnewswire.com/prnh/20140731/132418

Beechwood’s Bermuda office will be managed by Graham Mackay, FSA, whom Beechwood has appointed Chief Operating Officer and Head of Underwriting. In this role, Graham will be responsible for key operating functions of the company and the underwriting and management of reinsurance transactions written into Bermuda.

Graham has provided reinsurance solutions and services to clients for over 30 years, covering the full range of products written by life and annuity insurers in key global markets. Graham joins Beechwood from Ernst & Young, LLP where he led their Life Reinsurance Practice serving clients in Bermuda, the Cayman Islands and the U.S.  Prior to EY, Graham held senior management and technical roles with global reinsurers including Mercantile & General Reinsurance, Lincoln Reinsurance, ING Reinsurance, Imagine Re, and Duncanson & Holt and established Milliman’s life actuarial practice. Graham is a Fellow of the Society of Actuaries and the Canadian Institute of Actuaries, and a Member of the American Academy of Actuaries.  He holds a Bachelors of Mathematics from the University of Waterloo.

About Beechwood Re, Ltd. and Beechwood Bermuda International Ltd.
The Beechwood family of companies includes Beechwood Re, a reinsurer domiciled in Grand Cayman and regulated by the Cayman Islands Monetary Authority (CIMA), and Beechwood Bermuda International Ltd., a licensed long-term insurer regulated by the Bermuda Monetary Authority (BMA).  The companies were formed with the belief that there is a shortage in attractive capacity for the life and annuity markets, driven by a need for flexibility and creativity in underwriting and product development in markets associated with asset risk.  The Beechwood companies provide life, annuity, and long-term care reinsurance to primary insurance companies in the U.S. and internationally, and direct-written investment products to clients globally. 

Media Relations – Julianne Pepe – [email protected] – (646) 356-1629

RELATED LINKS
http://www.beechwoodbermuda.com
http://www.beechwood.com


Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

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Smirnoff Celebrates Music For Everyone; Named Official Vodka Sponsor

– Global Strategic Partnership Encompasses 26 Music Festivals around the World –


LOS ANGELES, March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, the world’s leading live entertainment company, today announced a global, multi-year partnership with Smirnoff, the world’s most popular spirit, to become the official vodka sponsor in a strategic partnership of 26 music festivals around the world.

Logo – http://photos.prnewswire.com/prnh/20150312/181206LOGO

Smirnoff believes music is the ultimate force in bringing people together. In partnership with Live Nation, the brand will create experiences that bring artists and fans even closer together through the thrill of the festival experience.

“Smirnoff and Live Nation share common beliefs and values, making us great partners. This long-term partnership with Live Nation will amplify our global vision around our passion for music and always making the fan experience a top priority,” said Matt Bruhn, global brand director for Smirnoff. “Together we have the opportunity to enhance this experience even further through tearing down the barriers between fans and artists.”

The Smirnoff brand will create fan experiences at each festival, aimed at consumer engagement. In addition, Smirnoff will develop unique content to share with fans around the globe — through both brand- and festival-related social channels, including their Smirnoff Sound Collective. The brand will leverage the sponsorship with consumer promotions in both on- and off-premise locations to expand opportunities for fans to experience the featured Live Nation festivals.

“Live Nation has the biggest and most diverse festival platform in the world,” said Russell Wallach, president of Live Nation Media & Sponsorships. “We are focused on finding partners that want to enhance the fan experience on-site and create compelling content for the fans not there. Smirnoff has an incredible vision to bring this to life at 26 of our festivals around the globe and extend it to retail, on- and off-premise, online and beyond.”

The Smirnoff sponsored Live Nation festivals include:

EDC – New York (U.S.)
EDC – Las Vegas (U.S.)
EDC – Orlando (U.S.)
Nocturnal Wonderland – Los Angeles (U.S.)
Beyond Wonderland – Los Angeles (U.S.)
Beyond Wonderland – San Francisco (U.S.)
Escape from Wonderland – Los Angeles (U.S.)
White Wonderland – Los Angeles (U.S.)
HARD Red Rocks – Denver (U.S.)
HARD Summer – Los Angeles (U.S.)
HARD Day Of The Dead – Los Angeles (U.S.)
Voodoo Music + Arts Experience – New Orleans (U.S.)
Wireless – London (UK)
EDC – London (UK)
Latitude – Suffolk (UK)
Reading (UK)
Leeds (UK)
V Festival North – Shropshire (UK)
V Festival South – Chelmsford (UK)
Creamfields – Liverpool (UK)
Glasgow Sessions (UK)
SonneMondSterne (Germany)
Rock’n’Heim (Germany)
Pinkpop (Netherlands)
We Are Electric (Netherlands)
Dcode (Spain)

Live Nation produces more than 25 festivals in the U.S. and over 50 worldwide, with thrilling artists and diverse audiences across myriad genres of music, ranging from Electric Dance Music (EDM) to Alternative, Indie, Rock and Country.

About Smirnoff

The SMIRNOFF brand, which boasts the world’s number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF vodka has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com

About Diageo

Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include JOHNNIE WALKER, GUINNESS, SMIRNOFF, J&B, BAILEYS, TANQUERAY, CAPTAIN MORGAN, CROWN ROYAL, and BEAULIEU VINEYARDS wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com

Visit www.drinkaware.co.uk and our global resource www.DRINKiQ.com for information and guidance on responsible drinking. In Great Britain, Diageo is a member of The Portman Group and supports The Drinkaware Trust.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

PLEASE ENJOY ALCOHOL RESPONSIBLY


Hispanics Turn to Internet for Political News but Use is Determined by Several Factors, FAU Poll Finds

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Hispanics Turn to Internet for Political News but Use is Determined by Several Factors, FAU Poll Finds


Poll also finds Hispanics remain optimistic on economy


BOCA RATON, Fla., March 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanics are turning to the Internet to get their political news, and more than four out of five younger Hispanics are using social media as their source for news, according to the latest survey conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

The survey also shows a digital divide in the use of the Internet for news and politics. Hispanics with a college degree are more likely to use the Internet for their news source (52 percent to just 32 percent of Hispanics overall). More than 68 percent of the highest earning respondents in the survey ($75,000 and above) check online for political news at least once per day.

Younger Hispanics (18-34) are most likely (84 percent) to use social media for their news. That contrasts sharply with 48 percent of those 55 and above who do not use social media for any of their news.

“Social media will have a huge impact on elections since it is an opportunity to be in touch with large number of voters quickly, constantly and at a low cost,” said Monica Escaleras, Ph.D., director of BEPI.

The survey also found that males are more than twice as likely as females (34 to 14 percent) to seek out opinions that conform to their ideology. Older people (55 and older) are more likely to seek out contrary opinions (26 percent), compared with just over 5 percent of those 18-34 and 11 percent of those 35-54.

“Anyone that wants to reach Hispanics, especially the younger generation, needs to recognize the growing role that the Internet and social media are playing,” said Kevin Wagner, associate professor of political science at FAU.

The poll was part of a monthly survey by BEPI of consumer optimism among Hispanics, which continued to stay strong at 98.1 compared to 100.7 in January, when the index reached its highest numbers since FAU started it in August 2014. The Current Conditions Index was down to 93 from 95.1, and the Consumer Expectations Index dipped to 101.4 from 104.3. For more information, visit www.business.fau.edu/bepi or contact Escaleras at 561-297-1312 or [email protected].