Enterprise Rent-A-Car Emphasizes the Company’s “We’ll Pick You Up” Service in New and Engaging Way

March 3, 2015

Enterprise Rent-A-Car Emphasizes the Company’s “We’ll Pick You Up” Service in New and Engaging Way

Enterprise Rent-A-Car to Debut First-Ever Hispanic Marketing Campaign

ST. LOUIS, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Enterprise Rent-A-Car, the brand well-known for its superior customer service, is rolling out a new marketing initiative that highlights its signature “We’ll Pick You Up” service.

Logo – http://photos.prnewswire.com/prnh/20130730/MM55552LOGO-d

Beginning today, the company will debut “Vamos Por Ti” (We’ll Come For You) – its first-ever fully-dedicated Hispanic marketing campaign. The campaign focuses on Enterprise’s offer to pick up local neighborhood car rental customers at no extra cost.

Recent qualitative research conducted by Bromley – the agency responsible for developing the Hispanic marketing campaign – indicated that while affordable prices and comfortable, reliable, fuel-efficient vehicles lead Latinos to rent from Enterprise, many were unaware that the signature pick-up service is complimentary. The campaign’s creative approach is pan-Hispanic as it showcases U.S. Latinos from multiple countries of origin sharing the news about this benefit, leveraging the power of word-of-mouth, which is so prevalent in the Hispanic community.

“Vamos Por Ti” will come to life in TV, radio and digital advertisements, as well as in-store collateral. Advertisements will debut in six pilot markets in Texas and New Mexico, with potential to expand into additional markets later this year.

“Our first fully-dedicated Hispanic marketing campaign allows us to share what we’re well known for – picking our customers up,” said Lee Broughton, assistant vice president, Enterprise Brand Marketing, North America. “‘We’ll Pick You Up’ has for decades been a service benefit that sets us apart in the marketplace, and we’re excited to show how this unique value proposition resonates with different cultures within Pan-Hispanic communities.”

The “Vamos Por Ti” campaign was developed by Bromley.

For more information about Enterprise, visit www.enterprise.com.

About Enterprise Rent-A-Car

Founded in 1957 and known for an extensive network of convenient locations, affordable rates and outstanding customer service, Enterprise Rent-A-Car is an internationally recognized brand that is the highest-ranked car rental brand in the J.D. Power 2014 North American Rental Car Satisfaction Study^SMand was ranked on BusinessWeek magazine’s annual list of “Customer Service Champs” for four years in a row.

About Bromley Communications, LLC.

Bromley is a full-service integrated communications agency offering all aspects of advertising, public relations and promotions. The agency is known for delivering measurable business results for its clients through great creativity across integrated marketing disciplines. Bromley Communications’ client roster includes General Mills, Western Union, National Basketball Association, Enterprise Holdings, Inc. Learn more at http://bromley.biz.

Cal/OSHA Announces Safety Awareness Campaign for Roofers

March 3, 2015

Cal/OSHA Announces Safety Awareness Campaign for Roofers

OAKLAND, Calif., March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA today launched a safety awareness campaign for roofers, where the workplace incidence of serious injuries and fatalities is higher compared to other industries.

“Roofing operations are inherently risky and worker safety is paramount. Employers must have strong safety programs in place that include appropriate equipment and training to prevent injuries on the job,” said Christine Baker, Director of the Department of Industrial Relations, which oversees Cal/OSHA.

Between 2012 and 2014, Cal/OSHA conducted 126 investigations of roofing operations where an accident occurred. A full three out of four of those accidents occurred at roofing operations that were found to be in violation of state safety regulations.

Falls are the leading cause of death and serious injury for roofing workers. Most falls can be avoided by following safety regulations. For example, on December 27, 2013, West Coast Roofing employee Leopoldo Retana fell 36 feet to his death at a job site in Ventura. Investigators found Mr. Retana had not been wearing fall protection equipment or a positioning system. West Coast Roofing was cited $22,360 for 10 violations, including two serious in nature. Serious violations are those where death or serious physical harm could result from a hazard created by the violation.

Another tragic and preventable case occurred earlier that year on June 13, 2013, when Midwest Roofing & Solar employee Ernesto Rosales fell approximately 17 feet from the unprotected edge of an apartment building roof in Pico Rivera. Mr. Rosales died five days after the accident. Cal/OSHA cited Midwest Roofing & Solar $39,600 for five serious violations.

Cal/OSHA’s “Roofing Maximum Enforcement Program,” taking place from March 1 through November 1, calls for targeted inspections of roofing operations across the state. This program will help ensure employers provide the necessary training and safety equipment to protect their workers on the job.

“Cal/OSHA inspectors will carefully review safety measures at roofing operations and address safety issues they encounter,” said Cal/OSHA Chief Juliann Sum. “Our goal is to raise awareness for on-the-job safety in the roofing industry so that hazards are identified and corrected.”

Fall protection is among the items Cal/OSHA inspectors will be reviewing at the site visits, from railings on buildings to personal devices such as hooks that attach to vests. Inspectors will verify that workers have safe access to rooftops and are protected from electrocution hazards posed by overhead power lines. Also, inspectors will review employers’ heat illness prevention program at roofing operations where reflected surfaces can increase the heat factor of the climate.

If inspectors find a lack of protection or a serious hazard, they can issue a stop order at the site until the hazards are corrected. Employers who fail to comply with Cal/OSHA safety regulations will be cited and ordered to correct the violations.

Cal/OSHA offers online resources for workers and employers, with a fact sheet on preventing slips and falls for roofers and other safety publications. Hazardous conditions at roofing operations and other worksites can be reported to Cal/OSHA’s enforcement offices. Enforcement officers respond immediately to such reports.

Cal/OSHA, an active partner in the Labor Enforcement Task Force (LETF), also works collaboratively on the Roofing Compliance Working Group. The multi-agency coalition includes LETF enforcement agencies, local district attorneys’ offices, roofing contractors and labor groups. It helps to hold accountable those employers who fail to comply with safety regulations, cheat workers on earnings, fail to carry workers’ compensation insurance, or fail to pay state payroll taxes.

Employers can receive free and voluntary assistance to help them improve their health and safety compliance with Cal/OSHA’s Consultation Program. Employers can learn more about this program by calling (800) 963-9424.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employees with work-related questions or complaints may call the California Workers’ Information Hotline at (866) 924-9757 for recorded information in English and Spanish on a variety of work-related topics.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For non-media inquiries, contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.

Carpooling to school has benefits

March 3, 2015

Carpooling to school has benefits

A solution within your own community

WASHINGTON, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — For many families, the school year is a very busy time. Between making lunches and taking the children to and from school, it may feel like you’re always in a hurry.

Logo – http://photos.prnewswire.com/prnh/20141030/155566LOGO

But weekdays can be more manageable if you share the school driving responsibilities with other families, otherwise known as “carpooling.”

What is carpooling?

Carpooling is a type of ride-sharing that allows busy people to take turns with other neighborhood parents. Carpooling helps you:

Save time and money.
Minimize the wear and tear on your car.
Reduce traffic during peak hours.
Get to know other parents and community members.

Choosing carpool drivers

Share the idea of carpooling with responsible parents also interested in participating.
Try to make sure that participating drivers have cars that are in good condition and all valid documents (registration, insurance, etc.).
Figure out how many children can safely ride in the car, depending on its capacity.
Keep the phone number and address of each parent in case of emergencies.

Recommendations for drivers

Leave your house early, with enough time to pick up all the children on time.
Have children under age 13 sit in the back seat, and make sure they wear their seatbelts. Children younger than 8 years old must ride in a booster or car safety seat.
Before driving to school, make sure that all the car doors are closed properly and use the child safety locks if your car has them.
Never leave children alone in the car, not even for a minute.

Advice for driving in school zones

Drive slowly when you’re in a school zone and always obey the speed limit.
When driving behind a school bus, make sure to stop when the red lights flash. Never try to pass a bus.
Try not to block or park in front of the school entrance or exit.
Drop off the children in specified loading/unloading zones. Wait until you see them go into school before leaving. Notify the teacher who will be picking up the children after school each day.

To learn more about transportation issues, see USA.gov and GobiernoUSA.gov, the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA).

The “Fifty Shades of Grey” Trilogy now available in Audiobook in Spanish from FonoLibro

March 3, 2015

The “Fifty Shades of Grey” Trilogy now available in Audiobook in Spanish from FonoLibro

The trilogy # 1 bestseller of the New York Times, worldwide sales phenomenon and now a box office success “Fifty Shades of Grey” is now available in Audiobooks in Spanish from FonoLibro

DORAL, Fla., March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — FonoLibro, the leading publisher of audiobooks in Spanish, announces the releases of the New York Time’s #1 best-selling trilogy “Fifty Shades of Grey,” “Fifty Shades Darker” and “Fifty Shades Freed” written by E.L. James in audiobooks in Spanish.

Audiolibro Cincuenta Sombras de Grey de FonoLibro

Photo – http://photos.prnewswire.com/prnh/20150302/179045

FonoLibro offers excellent quality unabridged versions of the “Fifty Shades Trilogy,” which has become a global sales phenomenon with more than 100 million copies sold.

Universal Pictures just released the film adaptation of the first book “Fifty Shades of Grey,” starring by Jamie Dornan and Dakota Johnson, which has broken all worldwide sales records for a February release and in its third week has gathered more than 500 million dollars worldwide, making the movie the Universal Pictures’ highest-grossing R-rated international release in history.

“For women in love with the story of ’50 Shades of Grey,’ FonoLibro offers full, uncensored versions of the book with scenes and details not seen in the film. For those that want to see the continuation of the film, they may do so in an entertaining way by listening to the audiobooks ‘Fifty Shades Darker’ and ‘Fifty Shades Freed,'” says Arquimedes Rivero, Founder of FonoLibro. “The experience of listening to an audiobook is something extremely rewarding and entertaining. It allows people to listen the audiobooks of ‘Fifty Shades of Grey,’ shake their senses and completely immerse themselves into the story, making them feel as if though they are inside it,” added Rivero.

Both women and men can enjoy this wonderful love story “Fifty Shades of Grey” in their cars, homes, or gyms. The audiobooks are available in different digital download platforms or directly from FonoLibro’s new App for iPhone and iPad available in the Apple AppStore by searching “FonoLibro” or by clicking HERE. For those with Androids, Windows Mobile devices, PCs, or MACs, the audiobooks are available for immediate digital download on our Web Page FonoLibro.com.

For more information please write [email protected]
FonoLibro in Social Media:
Twitter: @FonoLibro
Instagram: @FonoLibro
Facebook: Audiolibros

22 Percent of Young Adult Americans (Age 18-34) Struggle to Fall Asleep More Often on Sunday Night

March 3, 2015

22 Percent of Young Adult Americans (Age 18-34) Struggle to Fall Asleep More Often on Sunday Night

Bravo Star Jenni Pulos Partners with Febreze and ZzzQuil to Help Americans Sleep Soundly

CINCINNATI, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — As Sleep Awareness Week kicks off, countless Americans will reflect on their sleep habits wondering what they can do to get more sleep. It is not a secret that Americans struggle to get a good night sleep. And according to a new online survey commissioned by Procter & Gamble (NYSE: PG) after consulting with the National Sleep Foundation and conducted by Harris Poll among over 2,000 U.S. adults age 18+, of Americans who struggle to fall asleep more on Sunday night, 68% attribute this to upcoming stresses including the work or school week, job or general.

Photo – http://photos.prnewswire.com/prnh/20150227/178481
Logo – http://photos.prnewswire.com/prnh/20150227/178482LOGO
Photo – http://photos.prnewswire.com/prnh/20150227/178483

The Nationwide Consumer Poll Among Those Who Struggle To Fall Asleep More On Sunday Revealed

29% admit that not getting a good night sleep on Sunday affects the rest of their week.
The average time spent falling asleep after getting into bed on Sundays is 64 minutes.
88% say there are certain steps they can take before bedtime to lead to a good night sleep on Sunday. A better night sleep starts with a good bedtime routine.

P&G has teamed up with Jenni Pulos, star of Bravo’s Flipping Out, to help Americans suffering from occasional sleeplessness, or having difficulty falling asleep achieve a more restful night’s sleep with the Try it & Love it Sleep Soundly program. Along with the help of trusted brands, Febreze and ZzzQuil, Americans suffering from occasional sleeplessness can fall asleep more easily and sleep soundly.

“With a schedule as hectic as mine, it’s important to get a good night sleep to wake refreshed,” says Pulos. “However, like other Americans some nights I find myself in bed willing myself to fall asleep, which is why I’m so excited to partner with brands like Febreze and ZzzQuil to help occasional sleep sufferers, like myself, get a good night sleep.”

Jenni Pulos offers a few go-to tips for a better sleep experience:

Paint Your Room a Cooling Color: Believe it or not, but the color of your bedroom can impact your sleep. Choose a calming shade from a cool-color family like grey, taupe, or a cool neutral which are known for creating a soothing, calm atmosphere.
Create a Soothing Environment: As you’re preparing for bed simply mist a soothing scent in the room to unwind and relax. The calming nature of lavender or soothing properties of milk and honey from the Febreze Sleep Serenity Bedroom Mist collection transform any bedroom into a relaxing environment ideal for sleep.
Me Time: After tucking your kids into bed or wrapping up your to-dos for the day, take advantage of quality “me” time. Flip on a show or read a book, but 30 minutes before bed turn off the TV and avoid using smartphones or tablets.
If You Still Can’t Sleep: Some nights it can be downright difficult to drift off to sleep easily. Keep items on your nightstand that help you fall asleep, like a book. If you still find yourself suffering from occasional sleeplessness, ZzzQuil can help you fall asleep more easily and wake refreshed.

In addition to Pulos’ tips, Febreze and ZzzQuil teamed up with experts at the National Sleep Foundation for advice on how to get a good night’s sleep:

Relax & Wind Down: Establish a relaxing bedtime routine, allowing time to wind down and avoiding activities that might excite you. A hot bath can relax you and cause a drop in body temperature that helps you feel drowsy.
Keep it Cool: Turn down your thermostat to between 60 and 67 degrees Fahrenheit to keep your bedroom cool at night.
If You Can’t Sleep: Get out of bed if you are not sleepy and do something relaxing for 20-30 minutes in dim light. When you are sleepy, go back to bed.

Join the #SleepSoundly Conversation
For more sleep tips join Febreze, ZzzQuil, Jenni Pulos and The National Sleep Foundation for a Twitter Party on Wednesday, March 4 at 8PM EST using the hashtag #SleepSoundly.

To learn more about Febreze Sleep Serenity Bedroom Mist and ZzzQuil, visit Febreze.com and ZzzQuil.com. For more products you’ll love, check out the Try it & Love it website (PGTryit.com). Consumers can learn more about the brands they trust, and take advantage of product ratings and reviews, videos, and receive great savings via coupons and samples.

About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Vicks®
Vicks® is one of the most recognized brands around the world. Available in more than 71 countries and on 5 continents, Vicks has helped relieve cough, cold, and flu symptoms for generations. In the U.S., the Vicks family includes, NyQuil™, the #1 Pharmacist recommended brand for adult nighttime cough/cold/flu relief*; NyQuil™ Severe; Children’s NyQuil™; DayQuil™ Cold/Flu, the #1 pharmacist recommended brand for adult daytime cough/cold/flu relief**; DayQuil™ Severe; DayQuil™ Cough; VapoRub™ Ointment, the #1 Pharmacist recommended brand for Topical Cough Suppressing Ointment***; BabyRub™; Sinex™ 12 Hour Spray; Sinex™ Ultra Fine Mist; Sinex™ 12 Hour Ultra Fine Mist Moisturizing; and Vicks® VapoDrops™. In August 2014 Vicks began marketing allergy and sinus symptom relief with the introduction of QlearQuil™ All Day & All Night 24 Hour Allergy Relief; QlearQuil™ Nighttime Allergy Relief; QlearQuil™ Daytime Sinus & Congestion; QlearQuil™ Nighttime Sinus & Congestion; and QlearQuil™ 12 Hour Nasal Decongestant Moisturizing Spray. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

About Febreze®
In 1998, Procter & Gamble (P&G) gave households a breath of fresh air with the launch of Febreze®, known today as the preeminent brand for providing a fresh, clean scent and eliminating odors from fabrics and the air.

Febreze® boasts a line of products with freshness capabilities that range from ridding of pet odors and tackling sweat stink to decorating the home with scent and freshening on the go. Febreze® continues to be one of the fastest growing brands in P&G’s portfolio of household brands and bring innovative products to market. Fresh air is an essential and basic human right, and that the air we breathe can give us “fresh starts.”

Methodology
Procter & Gamble brands ZzzQuil and Febreze consulted with the National Sleep Foundation in designing the survey instrument. The National Sleep Foundation was not responsible for the analysis or the interpretation of findings. The survey was conducted online within the United States from December 29-31, 2014 among 2,041 adults ages 18 and older (among which 280 who struggle to fall asleep more on Sunday compared to other days of the week) by Harris Poll. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jen Ribeiro, [email protected].

AHAA Tackles The Biggest Trends In Marketing At 2015 Annual Conference

March 3, 2015

AHAA Tackles The Biggest Trends In Marketing At 2015 Annual Conference

Sessions Debunk Total Market Myths; Tackle Content Marketing & Programmatic

FAIRFAX, Virginia, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — This April, AHAA: The Voice of Hispanic Marketing will be educating the industry what it means to be relevant and setting the record straight on who is getting Total Market right – and who isn’t. The AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015, will redefine relevance utilizing C-suite leaders from top brands, futurists and expert panels across key areas.

Hispanics are at the center of explosive growth across numerous categories, with Millennials and Upscale Latinos driving significant changes in digital and Total Market strategies. AHAA’s headliners, top visionaries in their field – including Rick Gomez, SVP, Marketing, Target; Peter Hall, Regional Marketing Director of the Americas, Heineken; Jim McNamara, Chairman of Pantelion Films, and Bob Pittman, Chairman and CEO of iHeartMedia, Inc., to name a few – are seeing how critical Hispanics are to their company growth. Other brands, however, are completely missing the mark by implementing incorrect “total budget” Total Market strategies.

“In today’s world, consumers are choosing how and when to interact with brands. That’s why the topic of relevance, namely Hispanic relevance, has never been more important,” said AHAA Chair Aldo Quevedo, principal/creative director of Richards/Lerma. “If you are using Total Market as a short cut, you are essentially throwing your marketing dollars away. Harnessing the relevant cultural cues is what separates good brands from great brands. We’ll recognize who’s doing it right and give some examples on who could improve their approach. Don’t miss it!”

In one of the most anticipated sessions, AHAA will moderate a forum on Total Market and its future as part of its Town Hall Series. Using polling features on its conference app, AHAA will not only dissect attitudes and best practices from attending industry leaders, but also share its hot list of brands that are correctly and successfully implementing these strategies – including its Marketer of the Year winner – and reveal Total Market fails.

As AHAA explores themes of relevance in messaging and content creation, it is pleased to announce futurist Jason Silva has joined the impressive roster of AHAA’s headliners. Mr. Silva is the Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games, airing in more than 100 countries, and creator of viral short film series Shots of Awe, exploring innovation, technology, creativity, futurism and the metaphysics of the imagination.

Known for its data-driven expert panels, the AHAA Annual Conference will feature the following sessions:

Content Marketing: Own Your Media and Own It Well
A group of experts, who are all on the forefront of the next evolution of content marketing and former members of progressive brands including Red Bull and Trunk Club, will challenge attendees to think differently about approaches to content development, marketing and curation. Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter will provide a 360 approach on content marketing, featuring relevant case studies across multiple brands.
Demystifying Programmatic Marketing
As the data-driven, digital ecosystem expands, so is the number of people looking to understand its intricacies. Programmatic marketing uses real-time systems, rules and algorithms to automate the delivery of data-driven, targeted and relevant experiences to consumers as they interact with a brand’s many touch points. The best programmatic marketing recognizes the consumer as he moves between channels and touch points, so that each interaction informs the next.

“Compelling content and controversial conversation will be a big part of this year’s AHAA Annual Conference,” said AHAA Conference Chair and Chair-Elect, Linda Lane Gonzalez, president of viva partnership. “For us, it’s not enough to have the most senior-level marketing experts; we will deliver thought-provoking strategies focused on Hispanic relevance that can drive ROI and help brands become game changers. We look forward to announcing exciting new speakers and more sessions in the weeks to come!”

Early-bird registration is available through March 20, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Post Honey Bunches of Oats® Moves Breakfast Out of the Cereal Bowl with New Honey Bunches of Oats® Breakfast Biscuits

March 3, 2015

HBO_BreakfastBiscuit_HoneyRoasted — Post Honey Bunches of Oats steps out of the cereal bowl and directly into the hands of fans with New Honey Bunches of Oats Honey Roasted Breakfast Biscuits

PARSIPPANY, N.J., March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Honey Bunches of Oats announces the latest in on-the-go breakfast options, new Honey Bunches of Oats Breakfast Biscuits, available nationwide. With the unmistakable crunch and honey sweet taste of the classic breakfast cereal, new Honey Bunches of Oats Breakfast Biscuits give families the taste and whole grain goodness they want, with the convenience they need. They're made with 100 percent whole grain to provide families with long-lasting energy no matter where their busy mornings take them.

Experience the interactive Multimedia News Release here

http://www.multivu.com/players/English/7449351-honey-bunches-of-oats-biscuits/

"These Breakfast Biscuits are the perfect go-to option for every family member and can be enjoyed anytime, anywhere," said Vishwas, Director of Marketing at Post
Foods, LLC. "Aside from the convenience factor, we also love the versatility of Honey Bunches of Oats Breakfast Biscuits. While they are the perfect dunking companions to coffee, tea or hot chocolate, you can also dip them in Greek yogurt, or spread them with peanut butter and add a piece of fruit. It all amounts to a nutritious breakfast or snack option."

New Honey Bunches of Oats Breakfast Biscuits are available in three delicious varieties: Honey Roasted, Strawberry and Chocolate Chip. Each individual package of four crunchy biscuits provides more than 55 percent of your day's whole grain, 4 grams of fiber and 5 grams of protein. Honey Bunches of Oats Breakfast Biscuits provides a new option for breakfast that is nutritious and convenient.

For more information, please visit www.honeybunchesofoats.com and www.facebook.com/honeybunchesofoats.

About Post Foods, LLC

Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company's founding in 1895. Post's portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb® and Post Goodness™-To-Go. Post is dedicated to nourishing goodness, providing consumers with a variety of breakfast choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Foods, visit www.PostFoods.com.

Redd’s Adds Two Refreshing Flavors To Brand Family: Redd’s Green Apple And Redd’s Wicked Mango

March 3, 2015

Redd’s Adds Two Refreshing Flavors To Brand Family: Redd’s Green Apple And Redd’s Wicked Mango

CHICAGO, March 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Starting now, the Redd’s family of brands is offering even more ways to pick different with the nationwide launch of two new flavor options: Redd’s Green Apple Ale and Redd’s Wicked Mango.

Redd’s Green Apple Ale is a brilliant, light-golden beer that serves up a dose of green apple flavor with an exceptional balance of crisp and tart. At five percent alcohol by volume, the beer boasts a clean, slightly dry, yet smooth finish that complements the fun and unexpected personality of the Redd’s Apple Ale brand.

Its mischievous cousin, Redd’s Wicked Mango, offers a rich, golden color and bold mango flavor rooted in crisp apple tones at eight percent alcohol by volume. The flavor of Redd’s Wicked Mango starts out strong but finishes smooth for easy drinkability and a refreshingly hard kick of taste.

“Last year, Redd’s Apple Ale and Redd’s Wicked Apple pushed boundaries by offering bold flavors and dialed up refreshment, to which our drinkers responded positively,” said David Kroll, MillerCoors vice president, marketing and insights. “The introduction of Redd’s Green Apple and Redd’s Wicked Mango flavors continues our commitment to innovation that exceeds our drinkers’ demands.”

Redd’s Green Apple is receiving marketing support across all channels, including the introduction of the character “Granny Smith,” a tart old lady with an unexpected sense of humor. Fans can find Granny Smith in TV spots, social and digital advertising and learn more about her at MeetGrannySmith.com. Redd’s Green Apple Ale will also receive holistic Spanish-language support.

In addition to a fully-integrated marketing campaign, Redd’s Wicked Mango is continuing its partnership with cultural collective group, AFROPUNK, to curate a four-city series of experiences that merge the multi-dimensional worlds of urban alternative music, art, food and technology. Beginning this spring, events in Atlanta, Chicago, Los Angeles and Washington, D.C., will bring together each city’s top musicians, artists, designers and tastemakers for an epic celebration of culture.

Redd’s Green Apple Ale is available in 6-pack bottles, 12-pack bottles and 16-ounce cans. Redd’s Wicked Mango is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.

For more information on Redd’s Green Apple Ale, visit ReddsAppleAle.com, Facebook.com/ReddsAppleAle and follow @ReddsAppleAle on Twitter.

For more information on Redd’s Wicked Mango, visit ReddsWickedApple.com, Facebook.com/ReddsAppleAle and follow @ReddsWicked on Twitter.

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Miller Lite, Miller High Life and Coors Banquet, as well as innovative new products such as Miller Fortune. Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company. Tenth and Blake also operates Crispin Cider Company, an artisanal maker of a variety of hard apple and pear ciders. The company imports world-renowned beers such as Italy’s Peroni, the Czech Republic’s Pilsner Urquell, Canada’s Molson Canadian and the Netherlands’ Grolsch. MillerCoors also offers pioneering new brands such as Redd’s Apple Ale, Batch 19 Pre-Prohibition Lager, Third Shift Amber Ale and Smith & Forge Hard Cider. MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

United Airlines Celebrates 10 Years of Supporting March of Dimes by Ringing the Closing Bell at the New York Stock Exchange

March 2, 2015

United Airlines Celebrates 10 Years of Supporting March of Dimes by Ringing the Closing Bell at the New York Stock Exchange

Healthy Babies are Good for Business

NEW YORK, March 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — United Airlines knows healthy babies are good for business and is sharing that message with corporations worldwide by ringing The Closing Bell® today at the New York Stock Exchange.

The event kicked off March for Babies, the annual nationwide fundraiser that supports March of Dimes research and education programs to help moms have full-term pregnancies and healthy babies. It also celebrated United’s 10th anniversary as a March of Dimes sponsor.

John Rainey, United’s executive vice president and chief financial officer and the 2015 March for Babies national chairman, along with Dr. Jennifer L. Howse, president of the March of Dimes and 12-year-old Elijah Jackson, the 2015 March of Dimes National Ambassador, his mom Elise Jackson, a long-time United employee, and dad Todd Jackson, stood together to ring The Closing Bell.

“We know that many of our customers’ and employees’ lives have been touched by the issue of premature birth, and we are proud to support the March of Dimes in its mission to bring healthy babies into this world,” says Mr. Rainey. “We are honored to be here at the global capital of commerce to focus on the importance of reducing both the financial and emotional cost associated with preterm babies.”

Along with serving as the official airline sponsor of the Ambassador Program, United is a national sponsor of March for Babies, the March of Dimes’ signature fundraiser. Over the past nine years, United employees have helped contribute more than $5.5 million to the March of Dimes.

March for Babies will take place in nearly 700 communities in all 50 states, the District of Columbia, and Puerto Rico April 25 and 26. March for Babies has been held annually since 1970 and has raised a combined total of more than $2.4 billion to help more babies get a healthy start in life. The goal for this year’s event is to raise more than $100 million to support the research and community and education programs that help women have full-term pregnancies and healthy babies.

“We are honored to work with companies, like United, that are committed to helping babies. Their corporate philanthropy and leadership is critical to improving the health of babies,” says Dr. Howse. “Preventing preterm birth not only help families, it is one way we can begin to rein in our nation’s skyrocketing health care costs and help businesses protect their bottom line.”

Preterm birth, birth before 37 weeks of pregnancy, is a serious health problem that costs the nation more than $26 billion annually, according to a report from the Institute of Medicine. More than 450,000 babies – one out of every nine – are born too soon each year in the United States.

An analysis by Truven Health Analytics, Inc., commissioned by March of Dimes, found that the average medical cost for a premature baby is 11 times the cost of a healthy, full-term baby from birth through the first year. For premature and/or low birth weight babies, the average cost was $55,393, of which $54,149 was paid by company health plans.

The money raised by March for Babies events supports research, education, and community-based programs that help moms have full-term pregnancies and healthy babies. March of Dimes grantees conduct research to find answers to the problems that threaten the health of babies.

You can either walk as an individual or join a team with co-workers, family or friends by visiting marchforbabies.org.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help raise funds to prevent premature birth and birth defects by walking in March for Babies at marchforbabies.org. Find us on Facebook and follow us on Twitter.

Got Nutrition?

March 2, 2015

Got Nutrition?

Doctor Offers 5 Easy Tips to Stay On Top of Good Health

SAN CLEMENTE, Calif., March 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — More than 80% of the United States’ population fails to meet the daily recommended intake for dairy products, according to the Scientific Report of the 2015 Dietary Guidelines Advisory Committee to the United States Department of Agriculture (USDA) and Department of Health and Human Services (DHHS). In fact, an age-related decline in dairy intake appears to begin in adolescence with almost 90% of adolescent girls and 70% of adolescent boys missing out on the recommended three cups of milk per day requirement. The decline continues at lower levels among adults resulting in the loss of valuable nutrients.¹ To help combat this public health concern and in observance of National Nutrition Month, the California Milk Processor Board (CMPB), the creator of got milk?, has partnered with Doctor of Public Health and Registered Dietitian Wendy Bazilian to inform families about the importance of making healthy food choices as well as provide them with easy tips to maintain a well balanced diet.

Photo – http://photos.prnewswire.com/prnh/20150302/179013

“Kids are overwhelmed with unhealthy food and beverage choices, which is why parents need support in helping them choose nutrient-rich superfoods, like milk,” says Dr. Wendy Bazilian, author of The SuperFoodsRx Diet. “Milk is a natural food that provides numerous health benefits with research supporting lower risk of diabetes, metabolic syndrome, cardiovascular disease and obesity. Plus it can be easily incorporated into any meal, whether breakfast, lunch, dinner and even snacks, adding a significant increase in intake for shortfall nutrients including calcium, vitamin D and potassium.”

Dr. Bazilian has created five easy tips parents can follow for optimal health:

Reduce saturated fat and empty calories: Opt out of fatty foods and cut out those empty calories. Instead of reaching for a donut and coffee try some whole grain cereal with real milk. The carbs and dairy will keep you satiated longer and help you avoid the sugar and caffeine crash.
Read labels: Before purchasing foods at your local grocery store look at “Nutrition Facts” label and the “Ingredient List” and compare brands based on nutrition.
Add superfoods to all meal occasions: In addition to milk, other superfoods include kale, quinoa, beans, spinach, blueberries, walnuts and red bell peppers, to name a few. Adding some of these to all your meal occasions is sure to add flavor and boost your nutrition.
Make smart swaps: Gradual replacements add up. For example, a glass of milk or a smoothie instead of a soda or sports drink reduces sugars and empty calories and replaces them with key nutrients.
Incorporate exercise: In addition to eating right, it’s important to add a healthy exercise regimen to your life. Just 30 minutes three times a week can make a big difference in your healthy lifestyle.

“The statistics show kids are not consuming the recommended daily requirement of milk, and as a public health expert, Dr. Bazilian knows firsthand the long-term implications an unhealthy diet can have on a young person,” said Steve James, executive director of the CMPB. “We’re using National Nutrition Month as the opportunity to share important health information with parents as well as delicious recipes that are easy to make and that kids will love.”

This year got milk? has included another opportunity for Californians ages 13 years and older to participate in National Nutrition Month Challenge, via the got milk? Cookbook Photo Social Media Contest. Got milk? wants Californians to post pictures of their original healthy, low calorie, low fat or nonfat milk recipe depicting a breakfast, lunch or dinner either on Facebook, Twitter or Instagram and tag the image using the hashtag #NutritionWithMilk. At the end of contest, ten winners will be selected from the photos to have his/her cookbook photo and recipe featured in the online got milk? Healthy Recipes Cookbook. Cookbook will be featured on www.gotmilk.com and got milk? social media platforms.

For more information on the got milk? Cookbook Photo Social Media Contest or to learn more on how “Milk Fuels Your Future,” visit www.gotmilk.com, Like us on Facebook @gotmilk, Follow us on Twitter @gotmilk and Love us on Instagram @officialgotmilk.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The toma leche (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

¹ http://www.health.gov/dietaryguidelines/2015-scientific-report/PDFs/Scientific-Report-of-the-2015-Dietary-Guidelines-Advisory-Committee.pdf

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/

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