Ismael Cala announces the gathering “En Cuerpo y Alma 2015” in Punta Cana

March 16, 2015

Ismael Cala announces the gathering “En Cuerpo y Alma 2015” in Punta Cana

MIAMI, March 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — For the third straight year, television host, inspirational author and lecturer Ismael Cala will be hosting the successful Inspirational event called “En Cuerpo y Alma” (Body and Soul), in Punta Cana.

The event will be held from November 4^th through 8^th at its usual location in the exclusive Hotel Sivory Punta Cana, in the Dominican Republic. Last year more than 110 people from 15 countries gathered at Punta Cana for this event.

“Come join us, and together we will work to create the best year of your life. At Cuerpo y Alma we explore what really makes us feel fulfilled, happy and alive,” Cala explains. “This is a gathering to take a break from routine, challenge your mind and feed your soul, while filling your body with oxygen. We’re already preparing a fascinating program, including lectures and all sorts of activities in a place that has been blessed by nature.”

Spaces are limited. Those purchasing tickets before May 31st will be able to enjoy a special discount.

For more information, please go to: http://ismaelcala.com/encuentro-inspiracional-en-cuerpo-y-alma-2015

ABOUT ISMAEL CALA

Ismael Cala, host of the CALA show on CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the U.S. and Mexico, notably at Televisa, Univision, TLN and AmericaTeve.

His books, “El poder de escuchar [‘The power of listening’],” (2013) and “Un buen hijo de P [A real S.O.B.]” (2014) have become best sellers in Latin America and the U.S. Ismael directs the digital magazine “Cala 3.0,” and publishes a weekly column in more than 25 newspapers and magazines.

He has received a number of awards, among them Iberoamerican Personality (Organization of Iberoamerican Journalists, 2014), the John Maxwell Leadership Award in media, and the Golden Palm Award of the National Circle of Journalists of Mexico.

The program CALA is broadcast on CNN en Espanol at 9:00pm (U.S., ET). Follow him on Twitter: @cala y @calabienestar. And on facebook.com/IsmaelCala

(Español) La Ciudad de Los Ángeles y The Coca-Cola Company Celebran la Apertura de Nuevas Canchas de Fútbol y Programas de Liga Juvenil en el Centro de Recreación Gilbert W. Lindsay

March 16, 2015

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PepsiCo Beverages Become Official Soft Drink Of Live Nation

March 16, 2015

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PepsiCo Beverages Become Official Soft Drink Of Live Nation

– PepsiCo Americas Beverages and Live Nation Enter Multi-Year Strategic Marketing Alliance –

LOS ANGELES, March 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, the world’s leading live entertainment company, and PepsiCo today announced that PepsiCo will become the exclusive carbonated soft-drink and bottled water partner, providing popular brands such as Pepsi, Mountain Dew, Sierra Mist and Aquafina to venues, nationwide. Live Nation assets will serve as the cornerstone of Pepsi’s deep and continued involvement in music culture and bringing one-of-a-kind experiences to music fans.

Logo – http://photos.prnewswire.com/prnh/20150316/181869LOGO

As the official carbonated soft-drink and bottled water partner, PepsiCo beverages will have exclusive pouring rights at 75 of Live Nation’s amphitheaters, clubs and theaters in the United States, as well as curated Pepsi “Out of the Blue” experiences with Live Nation artists, such as sound checks and meet & greets, ticket access, and tour and festival tie-ins. FarmBorough, New York City’s new country music festival, Lollapalooza and the Voodoo Music + Arts Experience will also be sponsored by Pepsi.

“Our partnership with Live Nation elevates our robust music platform to new levels,” said Adam Harter, VP, Pepsi Consumer Engagement. “For decades, Pepsi has been a leader in music and has always focused on providing fans with unparalleled access to great music and their favorite artists. Live Nation will play a dynamic role in our new ‘Out of the Blue’ music campaign as we deliver new and exciting music experiences in a way only Pepsi can deliver.”

The alliance officially kicked off last month when Pepsi launched the “Out of the Blue” campaign, a national promotion that spans 100 days and will give away numerous four-person flyaway trips to Live Nation festivals and events. VIP tickets for those festivals will be included as a part of the “Out of the Blue” effort. Through May 18, fans become eligible for a chance to win by following @Pepsi on Twitter, snapping a photo of any Pepsi™ beverage product and posting it to Twitter with #OutoftheBlue.

“We are looking forward to this long-term alliance with Pepsi, as we are perfectly positioned to further the brand’s music platform,” said Russell Wallach, president, Live Nation Media & Sponsorship. “We are passionate about bringing incredible music experiences to consumers, and that mission will be at the heart of all the programming we develop together with Pepsi.”

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

(Español) Ismael Cala convoca el encuentro “En Cuerpo y Alma 2015” en Punta Cana

March 16, 2015

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Buddy Valastro, Television’s Most Beloved Cake Artist, Returns To Discovery Familia In BAKERY BOSS

March 16, 2015

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Buddy-Valastro-en-la-serie-BAKERY-BOSS-de-Discovery-Familia — Buddy Valastro, protagonist of Discovery Familia's new series Bakery Boss. Mondays at 10PM E/P.

Buddy Valastro, Television’s Most Beloved Cake Artist, Returns To Discovery Familia In BAKERY BOSS

The Cake Boss himself comes to the rescue of bakeries in trouble in this new series

MIAMI, March 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Buddy Valastro, the star of Discovery Familia’s hit series “Cake Boss,” returns to the network in BAKERY BOSS, a new series that takes him around the country to visit failing bakeries. In each of the show’s 13 episodes, the famous pastry chef and proprietor of the successful Carlo’s Bakery, shares his business skills and baking expertise and helps bakery owners save their family businesses. BAKERY BOSS premieres March 30 at 10PM E/P and will air every Monday.

Photo – http://photos.prnewswire.com/prnh/20150313/181575

Logo – http://photos.prnewswire.com/prnh/20130222/MM64872LOGO

All across the United States, bakeries are struggling to stay open despite rising costs and fierce competition. Many of these business owners have talent, drive and passion to spare, but are lacking the customers and cash they need to succeed. Fortunately, Buddy has ample experience both in the kitchen and behind the counter, and he is willing to share that expertise to help other family-run bakeries. Together, they’ll evaluate every ingredient, technique and product, even the place’s decor, to fix the problem and make these bakeries the best in their cities.

Season one includes such cases as “Pastry Is Art,” a Miami bakery owned by Jenny, a Peruvian immigrant. Jenny opened the businesses along with her sister, but unfortunately, work and family isn’t always a good match, and lately the two women have been creating more drama than desserts. In another episode, Buddy comes to the rescue of Kristi, owner of “Kristi G’s Cupcakes & More” in Dallas. A former business executive, Kristi quit her job to open her own bakery, but business hasn’t been going so well. To make things worse, Kristi has serious problems with her employees – her husband, mother-in-law and daughter. In these and all of the cases featured, Buddy listens to the owner’s problems, observes their operations, and advises the families on the best way to create their bakery of their dreams.

For more about this and other Discovery Familia programming, please follow us at facebook.com/discoveryfamilia.

About Discovery Familia

Part of Discovery Communications, Discovery Familia is the Spanish-language network dedicated to Hispanic women and the things that matter in their lives. During the day, the Discovery Kids block provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming to prepare them for the world around them. In the evening, the channel offers programming for women, focusing on such topics such as, home decor, food, health, beauty and parenting. For more information, please follow us on Facebook at facebook.com/discoveryfamilia or visit www.discoveryfamilia.com.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/

(Español) Deje que los secretos comienzen: la cerveza anticipada Oculto es lanzada el viernes 13

March 13, 2015

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New Free Online Course from eDriving Helps Immigrants Get First Driver’s Licenses Under New California Law

March 13, 2015

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New Free Online Course from eDriving Helps Immigrants Get First Driver’s Licenses Under New California Law

Online Course Developed to Help Undocumented Residents Navigate Licensing Process, Pass Licensing Exam Following Passage of AB 60

OAKLAND, Calif., March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — The estimated 1.4 million immigrants now eligible for driver’s licenses in California have a new, free online course and resource center available to help them pass their license exam and complete the licensing process. Developed by online driver education leader eDriving under its DriversEd.com brand, this entirely free, self-paced, fully narrated online course is available in Spanish to help California residents obtain driver’s licenses regardless of legal status in the United States following passage of California Assembly Bill 60 (AB 60). AB 60 took effect earlier this year.

“Hundreds of thousands of Californians will seek their first driver’s licenses in the coming months and our free online course and resources will help them successfully navigate the licensing process, pass their knowledge tests at the DMV, and become safe, legal drivers,” said Celia Stokes, CEO of eDriving. “Each year, less than half of license seekers pass the knowledge exam the first time but Spanish-language license seekers pass the test at substantially lower rates. As a California company and the largest driver’s ed provider both in California and nationwide, we are committed to making drivers smart and roads safe—and this compelled us to provide these resources completely free. We want to ensure maximum access to what could be a life-changing opportunity for these Californians.”

The course covers information necessary to pass the California DMV’s knowledge exam, including: rules of the road, principles of safe driving, licensing regulations, insurance requirements, and more. The narrated, self-paced course is available in clear, easy-to-understand Spanish and can be completed in one to two hours. Information about the licensing process, the course, and other resources to help license seekers can be found at https://driversed.com/california/ab60/ or www.facebook.com/AB60informacion.

In 2013, the California legislature passed AB 60, which requires the DMV to issue driver’s licenses to California residents who cannot prove legal presence in the U.S. but can otherwise meet the state’s licensing requirements. These AB 60 licenses allow holders to drive legally, although they cannot be used for certain federal purposes such as passing through security at airports or federal buildings. The law took effect on January 2, 2015 and the DMV began issuing licenses. During the program’s first two months, the state issued an estimated 129,000 AB 60 licenses, according to California DMV data. The legislation was authored by California Assemblymember Luis Alejo (D-Salinas).

“Expanding access to licenses will improve safety, mobility, and economic opportunity for all Californians,” stated Alejo. “It’s great to have a free, trustworthy resource from driver training experts to help people get through the licensing process successfully and make their first contact with the DMV simpler and more productive.”

The law took effect at the start of the year and DMV began issuing licenses on January 2, 2015. During the program’s first two months, the state issued about 129,000 AB 60 licenses, according to California DMV data. In all, the DMV reports that 236,000 people applied for AB 60 licenses during the first month and are at various stages in the licensing process.

California joins nine other states and the District of Columbia in issuing licenses to people independent of their immigration status. Most of these state laws have taken effect during the last two years, with similar legislation introduced in additional states this year.

About eDriving

eDriving is the leading provider of online driver education and behind-the-wheel training solutions serving teenagers, adults, contract drivers, and corporations nationwide. eDriving brands include DriversEd.com, the largest provider of online and behind-the-wheel novice driver training in the United States, and I Drive Safely, the largest provider of online driver improvement courses nationwide and a leading provider of online fleet driver training. The company also partners with leading brands to help them deliver relevant products and services within the rapidly expanding marketplace connecting drivers to new business models dependent on road safety. For more information, visit www.edriving.com.

(Español) 8 consejos para que las personas de la tercera edad puedan ganarle al estrés

March 13, 2015

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Global Cosmetics Powerhouse Expands Latin America Presence With Opening Of Mary Kay Colombia

March 13, 2015

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Global Cosmetics Powerhouse Expands Latin America Presence With Opening Of Mary Kay Colombia

Mary Kay to Deliver Beauty and Opportunity to Entrepreneurial-Minded Colombians

BOGOTA, Colombia, March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — For a global cosmetics company focused on enriching women’s lives, there may be no greater indicator of future success than opening its newest market in the home of Miss Universe. On the heels of Miss Colombia winning one of the most coveted international beauty titles, the iconic beauty brand announces its arrival in Colombia on March 13 with the opening of Mary Kay Colombia.

Photo – http://photos.prnewswire.com/prnh/20150313/181574

The globally recognized beauty company was founded by Mary Kay Ash in 1963. After retirement, Ash sat at her kitchen table and wrote a list of the positive and negative things seen in her direct selling career and realized she had inadvertently created a marketing plan for a dream company – one which would provide women with unlimited potential to achieve personal and financial success. Today, Mary Kay is a $4 billion company with more than 200 skincare, fragrance and color cosmetics products sold by 3.5 million Independent Beauty Consultants in more than 35 countries.

“We are proud to expand our operations in Latin America with the opening of Mary Kay Colombia,” says David Holl, President and Chief Executive Officer for Mary Kay Inc. “Since Mary Kay opened in Brazil in 1998 we have seen extraordinary growth and we anticipate a successful launch in Colombia as its economy continues to thrive, the demand for high quality products increases and entrepreneurship strengthens.”

Mary Kay made an initial investment of $8 million to start its operations in Colombia. Mary Kay executives from the U.S., Mexico, Brazil and Argentina worked in partnership with Mary Kay Colombia executives in all aspects of the expansion, from market research to tailoring the Mary Kay opportunity to the Colombian market. Mary Kay enters the market with 150 select beauty products in the color cosmetics, skin care, fragrance and body care categories.

As Colombian women discover what they love about Mary Kay, members of Mary Kay’s independent sales force from the U.S. and Mexico will mentor leaders in the new Colombian independent sales force and help enrich the lives of women across the country.

Celebrating more than 50 years in business, Mary Kay was named the top 10 best-selling skin care brand and the top 15 color makeup brand globally by Euromonitor International.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

MediaVest CEO Brian Terkelsen To Kick Off The 2015 AHAA Annual Conference

March 13, 2015

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MediaVest CEO Brian Terkelsen To Kick Off The 2015 AHAA Annual Conference

FAIRFAX, Va., March 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing is pleased to announce that Brian Terkelsen, CEO of MediaVest USA, will deliver the opening keynote address at the 2015 AHAA Annual Conference, taking place in Miami from April 27 to 29, 2015. With a strong reputation for innovation, Mr. Terkelsen has received numerous accolades, including Advertising Age‘s Media Maven in 2008 and Adweek‘s Media ‘All Star’ honor in 2011, and has led Starcom Media Group (SMG) to win Agency of the Year by Adweek in 2013.

Photo – http://photos.prnewswire.com/prnh/20150312/181398

“Brian is a trailblazer in the media industry and a next-generation marketing expert – his experience transcends genre and marketing discipline, which makes him a strong and relevant conference opener,” said AHAA Conference Chair and Chair-Elect, Linda Lane Gonzalez, president of viva partnership. “Not only is he a dynamic speaker, but he has hit homeruns in each of our key conference tracks – insights, creativity, engagement, and ROI.”

At MediaVest, Mr. Terkelsen leads a team of 1,000 to create consumer experiences for brands in today’s fast-paced, always-on environment. In his short tenure, he has added $1.5 billion in billings in new business and organic growth, including American Honda Motor Company, Mondelez, Tri-State Honda, Travelers Insurance, Converse and most recently, Brown Forman and Bloomin’ Brands.

Since joining SMG in 2003, Mr. Terkelsen has built the agency’s branded content practice connectivetissue, which evolved into LiquidThread in 2010. As a result of his leadership, SMG is the only media agency to have won Cannes Lions in the Branded Content category. In 2012, SMG won a Gold Lion for LiquidThread’s work with Kraft Wheat Thins and “The Colbert Report,” and in 2013, SMG won a Silver Lion for Pedigree and “Annie: From Shelter to Stage.” A familiar face in Hollywood and an entrepreneur, he has been in the entertainment marketing industry since 1992, when he co-founded Eco-Challenge Lifestyles, Inc. with Mark Burnett, serving as an Executive Producer for numerous productions of Eco-Challenge on MTV, ESPN and Discovery.

The 2015 AHAA Annual Conference is delivering a powerful roster of C-Suite leaders and notable trendsetters of the industry: Rick Gomez, Senior Vice President of Marketing, Target; Peter Hall, Senior Vice President of Marketing for HEINEKEN® Americas; Jim McNamara, Chairman of Panamax Films and Pantelion Films; Bob Pittman, Chairman and CEO of iHeartMedia, Inc.; Emmy®-nominated host of National Geographic Channel’s hit TV series Brain Games and creator of viral short film series Shots of Awe, Jason Silva; Ravi Rajcoomar, CMO of Six-Speed; Jonathan Stern, VP/head of business development for Fusion TV; Jennifer Lukas-Bourgeois, principal, Ti22 Marketing; and Joe Jarvis, creative copywriter.

Early-bird registration is available through March 20, 2015. For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #thinkahaa.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.