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Jack Kent Cooke Foundation Seeks Brightest 7th Graders with Financial Need for Prestigious National Scholarship

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Jack Kent Cooke Foundation Seeks Brightest 7th Graders with Financial Need for Prestigious National Scholarship


LANSDOWNE, Va., Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — The most generous and personalized five-year scholarship and educational support program in the nation is accepting applications for its Young Scholars Program, the Jack Kent Cooke Foundation announced today. The Foundation seeks 7th graders from low- to moderate- income families who stand out because of their high academic ability and achievement, persistence, and desire to help others.

“By enabling high-achieving, low-income students to thrive in school and beyond, we can begin to close the excellence gap in this country,” said Executive Director Harold O. Levy. “This is why our Young Scholars Program tailors its services to make sure that each and every scholar starting in the 8th grade participates in high-quality after school and summer experiences, has access to stimulating and rigorous curricula throughout high school, and gets comprehensive guidance on how to prepare for, apply to, select, and pay for a college that is the best fit for him or her.”

Young Scholars come from all racial and ethnic backgrounds, and from rural, suburban, and urban communities throughout the U.S. They are typically in the top one percent of their class academically, having family incomes averaging $30,000 annually.

Up to 65 students will be selected and paired with an educational adviser who will work to ensure that scholars are academically challenged and inspired, have the financial resources to develop their academic and extracurricular talents, and are prepared for success at competitive colleges and universities. Successful Young Scholars are eligible to apply for the Foundation’s $40,000 per year College Scholarship.

The application deadline is April 14, 2015. To learn more about the scholarship, visit http://www.jkcf.org/ysp.

The Jack Kent Cooke Foundation is dedicated to advancing the education of exceptionally promising students who have financial need. By offering the largest scholarships in the country, in-depth academic counseling and other direct services, the Foundation seeks to help high-performing, low-income students to develop their talents and excel educationally. In addition to providing students both counseling and financial support from middle school to graduate school, the Foundation provides grants for noteworthy and innovative initiatives that support high- performing, low-income students. Founded in 2000, the Foundation has awarded over $130 million in scholarships to nearly 1,900 students and over $80 million in grants. www.jkcf.org

CONTACT: Audrey Mullen, 1-202-270-2772, [email protected]


Statement By Matthew McGill, Attorney For BlueMountain Capital Management

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Statement By Matthew McGill, Attorney For BlueMountain Capital Management


WASHINGTON, Feb. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — In response to today’s ruling by the United States District Court for the District of Puerto Rico, which denied the Commonwealth’s motion to dismiss, and declared the Recovery Act void, Matthew McGill of Gibson, Dunn & Crutcher, attorney for BlueMountain Capital said:

“We are gratified by Judge Besosa’s ruling. The Debt Avoidance Law violates federal law and a federal court now has declared it void. We look forward to working with PREPA’s stakeholders to develop a sustainable path forward.”

In its ruling, the court commented specifically on the Recovery Act, stating on page 75: “The Recovery Act is preempted by the Federal Bankruptcy Code and is therefore void pursuant to the Supremacy Clause of the United States Constitution. The Commonwealth defendants, and their successors in office, are permanently enjoined from enforcing the Recovery Act.”


Tecate And Tecate Light Bring Chivas Del Guadalajara Back To The U.S.

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Tecate And Tecate Light Bring Chivas Del Guadalajara Back To The U.S.

Tecate Becomes the Official Sponsor for all Chivas del Guadalajara activities in the U.S.


LOS ANGELES, Feb. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today Tecate and Tecate Light, cervezas con caracter, brought members of Chivas del Guadalajara, the most popular Mexican football club, back to LA to announce a ‘Bold Alliance’ including an exclusive beer sponsorship for friendly matches to be played across the U.S., the summer pre-season and several player meet and greets for consumers 21+.

Part of the “Taste of Triumph” campaign, the Mexican beer brand’s sports engagement platform that immerses bicultural Hispanic consumers 21 and older in the sports they love, the first Tecate sponsored match will be Chivas del Guadalajara against Santos Laguna to be held at BBVA Compass Stadium in Houston, TX on March 27, 2015. 

Chivas del Guadalajara will play at least two additional Tecate sponsored matches within California and Texas during their summer pre-season with opponents and locations to be confirmed soon. Ticket availability and pre-season dates for meet and greets will also be announced closer to those activities.  

“To the millions of Chivas fans across the U.S., it’s our pleasure to bring such high quality international soccer to California and Texas. We look forward to this bold alliance generating some incredible matches in front of avid Chivas fans,” said Gustavo Guerra, brand director for Tecate and Tecate Light.

Joining Guerra on stage was Nestor de la Torre, President of Chivas del Guadalajara; Jose Manuel Chepo de la Torre, head coach; Erick “Cubo” Torres, striker; Rafael Marquez Lugo, striker; and Alberto “Guameru” Garcia Jr., striker.

“Chivas del Guadalajara has found a passionate partner in Tecate and we look forward to playing competitive matches in the U.S. To the Chivas del Guadalajara fans in California and Texas, we need your support and hope to see you cheering us on at the games,” said Nestor de la Torre, President of Chivas del Guadalajara.  

For additional details on Tecate and Tecate Light’s “Taste of Triumph” campaign, the sponsorship of the Chivas del Guadalajara matches, or to speak with a Tecate and Tecate Light representative about the brand’s support of soccer, please contact BRAYA US at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About Chivas
Club Deportivo Guadalajara was born in 1906, when a group of friends met in one of the most important stores, “Perla de Occidente,” (Pearl of the West).  Their employees created a soccer team sponsored by the store owners.  Headed by Belgian, Edgar Everaert, Mexicans, Belgians and Frenchs were brought together, and named their team “Union Club,” and two years later “Club Guadalajara”.

On October 21st 1943, Guadalajara makes their debut in professional soccer, winning 4-1 to the Atlante in the capital of the Republic.  Since its inceptions, Chivas decided to implement the policy of admitting only Mexicans players in their ranks, and today, is the most beloved team in Mexico, with more fans and titles in the national territory, in addition to being the most important team in Mexico.

Chivas, is the most winning team in the history of Mexican soccer.

* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961, 1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of 1997, and 2006 opening.

* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965, 1970.

* 2 Cup titles in 1963 and 1970.

* 4 Cups of gold in the West.

* 3 International Pentagonals.

* 3 CONCACAF championships.

* 5 Individual Champions Scorer, Adalberto “Dumbo” Lopez, (1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier “Chicharito” Hernandez with 10 goals (Bicentennial Closing 2010).

On October 30th, 2002, Jorge Vergara acquires Chivas, which meant a generational change in the way of leading a soccer team. Currently, Chivas consists almost in its majority by elements that have emerged from their basic forces, in addition to being the best quarry in Mexican soccer.

The achievements in the Vergara era include, the Runner Up Spot Closing 2004, Copa Libertadores Semifinalist 2005, Copa Libertadores Semifinalist 2006, Champion Opening 2006, Champions Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008, Champion of the Interliga 2009, Runner-up of the Copa Libertadores 2010, new Record of Eight Games Won consecutively at the start of a championship, achieved in the Bicentennial Closing Tournament 2010.  Chivas is the base of national selections with an age limit, as well as the Seleccion Mayor or Greater League.

CONTACT:
Kasey Farrar
BRAYA US
[email protected]
914-255-1037


(Español) SOMOS Next lanza FlixLatino al mercado OTT de Estados Unidos

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Comcast Forcing Estrella TV — No. 3 Spanish Broadcaster in the U.S. — Off the Air Feb. 19

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Comcast Forcing Estrella TV — No. 3 Spanish Broadcaster in the U.S. — Off the Air Feb. 19


Minority-Owned Estrella TV to Launch Massive Education Campaign Today with Top Hispanic Entertainment Stars to Give Voice to Consumers Furious Over Comcast’s Bullying Tactics


LOS ANGELES, Feb. 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — Despite earning sky-high ratings that surpass competitors Telemundo, Univision, UniMas, and nearly all others in the Spanish-language television space, minority-owned Estrella TV will be forced off the air by cable industry giant Comcast in three major U.S. cities effective Feb. 19.

Comcast’s decision to force Estrella TV off the air in its Houston, Denver, and Salt Lake City systems comes as Comcast’s own Spanish-language network, Telemundo, has seen a growing percentage of its viewership change the channel in favor of Estrella TV. In the media markets where Comcast is forcing the network off its systems, Estrella TV ranks as the number one Spanish network in Salt Lake City beating Univision; number two in Denver beating Telemundo; and number three in Houston beating UniMas. In the Los Angeles media market, Estrella TV is outpacing giant rivals Telemundo and UniMas combined viewership and beats Univision in primetime hours.

“This has been a real-life David versus Goliath battle, with our minority-owned company fighting one of the largest companies in America, and armed with a simple message: let the people watch what they want to watch,” said Estrella TV Founder and Chairman Jose Liberman. “With Estrella TV now surpassing Telemundo in the Los Angeles market and elsewhere, it is troubling to see Comcast act irresponsibly by putting its own self-serving business interests ahead of a small minority-owned company, and ahead of Comcast’s Hispanic customers.”

In response to Comcast’s actions, Estrella TV has launched a campaign to educate its supporters about the loss of programming choice for Spanish-speaking viewers, and the real reasons behind Comcast’s decision to force Estrella TV off its systems. Estrella TV’s campaign will reach hundreds of thousands of Hispanic viewers in Denver and Salt Lake City, and more than two million Hispanic viewers in the greater Houston area through its sister Spanish-language radio stations in those markets. The campaign is also utilizing social media channels to reach Hispanic audiences, encouraging them to contact Comcast to demand that Estrella TV remain on its cable line-up in Houston, Denver, and Salt Lake City.

Notable Hispanic entertainment stars have rallied to support Estrella TV in its efforts to put pressure on Comcast to extend the network’s carriage, and are participating in the massive education campaign. Popular personalities including Don Cheto, Noel Torres, Tucanes de Tijuana, Arrolladora Banda El Limon, Luis Coronel, Enrique Gratas, Myrka Dellanos, Julion Alvarez, Banda los Recoditos, and Kevin Ortiz have all joined the education campaign, “No Pierdas Estrella TV,” to rally to keep Estrella TV on air.

“I’m calling on Estrella TV viewers across the country to join us in demanding that Comcast carry our network to give Hispanics what they want, which is to keep the programming they love on the air, and that means keeping Estrella TV on air,” said Enrique Gratas, award-winning journalist and host of ‘Noticiero con Enrique Gratas’ on Estrella TV. “Hispanic viewers that love the popular programming Estrella TV provides should join me in contacting Comcast to demand that they keep Estrella TV on the air. Let’s ensure that Comcast, which has an unfortunate reputation with customer service as demonstrated in recent news headlines, hears us loud and clear.”

In addition to eliminating choice for Hispanic viewers, Comcast’s forcing Estrella TV off its systems will negatively impact the Hispanic-owned company and Hispanic communities across the country through the potential loss of middle class jobs (more than 90 percent of Estrella TV’s 1,000 employees in production are Hispanic). Estrella TV has attempted to negotiate with Comcast for a long-term carriage deal that would give it the financial stability to retain these middle class jobs as well as to ensure that Spanish-language broadcast viewers have a choice in programming so that the market isn’t dominated by foreign- and non-Hispanic-owned giant corporate entities like Telemundo and Univision. Estrella TV, owned by Mexican-Americans, has been a trusted and recognized name in Latino communities, and, through its original progamming, has launched the careers of many popular Spanish-language musicians topping the charts.

Estrella TV is a division of the privately owned Liberman Broadcasting, the country’s largest minority-owned Spanish-language broadcaster. The company owns stations in Los Angeles, San Diego, Phoenix, Dallas, Houston, Salt Lake City, Denver, Chicago, New York, and Miami. Estrella TV will continue to attempt to negotiate an agreement with Comcast to keep the network on the air in Houston, Denver, and Salt Lake City beyond Feb. 19. For more information on the campaign to get Estrella TV back on air, visit www.nopierdasestrellatv.com and follow the conversation on social media using #NoQuieroPerderEstrellaTV.

About Estrella TV

Since its 2009 launch, Estrella TV has established itself as a top U.S. Hispanic television network across demos and time periods. The broadcast network has achieved its fast-track success by programming high-quality all-original programs produced in-house featuring well-known stars and popular personalities from the U.S. and Latin America. Estrella TV has built a catalog of more than 7,500 hours of programming now being distributed by the company to broadcasters worldwide. Estrella TV is owned and operated by Liberman Broadcasting, Inc., a leading Spanish-language, minority-owned entertainment company and one of the largest Spanish-language radio and television broadcasters in the U.S., based on both revenues and number of stations. More can be learned about Estrella TV at www.estrellatv.com.


(Español) Brident Dental & Orthodontics abrirá su cuarto consultorio en el área de Houston

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#PortadaLat announces Top Notch Brand Marketers as Jury Members for path-breaking Awards program

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Online Video is the great opportunity in the new Media World. Nowhere more so than in audio visually crazed Latin America. The opportunities offered by online video technologies for consumers, content creators and marketers are enormous. Yet, there are a myriad of open questions including monetization, view-ability, fraud, audience fragmentation, programmatic video buying and much more... The second edition of Portada's Online Video Forum will once again drive the emerging Latin American online video sector forward with the most important executives in the space and cutting-edge insights and networking opportunities. Join us on June 3, 2015 at the Hyatt Regency Miami.

MIAMI, Feb. 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — The countdown to #Portadalat, Portada’s 7th Annual Latin American Advertising and Media Summit preceded by the Latin Online Video Forum in Miami’s Hyatt Regency Hotel on June 3-4, 2015 has started with the announcement of the Portada’s Latin American Advertising and Media Award program https://www.portada-online.com/events/summit/awards/).
“Peer to peer recognition is the essence of Portada’s renowned Award program. Portada’s audience of thousands of marketers in Latin America and the U.S. will nominate and vote for their favorite candidates. In addition, our Editorial Board of top-notch brand marketers will add their votes to determine the winners!”, says Marcos Baer, publisher of Portada.

Portada Editorial Board Members and Award Jury:

·        Carlos Espindola, Digital Head Latin America, 3M

·        Denisse Guerra, Regional Marketing Director Latin America, The Estée Lauder Companies Inc.

·        Ruben Leo Sarmiento, ‎Marketing/Digital Marketing Director / Mexico & International at Genomma Lab

·        Jose Ruiz, Director, LAD Advertising & Online, Oracle.

·        Raquel Solorzano, Regional Media Director, Diageo

 

Portada’s Latin American Advertising and Media Award Categories

– Top Latin American Online Video Campaign

– Top Latin American Print Advertising Campaign

– Top Latin American Content Marketing Campaign

– Top Latin American Digital Media Agency

– Top Latin American Media Buying Agency

– Top Marketer to Latin American Audiences

– Top Latin American Digital Innovator

– Top Content Provider to Latin American Audiences

– Top Panregional Advertising Campaign

– Top Panregional Integrated Advertising Campaign

– Top Panregional Marketing and Media Professional

MILESTONES OF AWARD PROGRAM:

NOMINATION PERIOD: March 9, 2015, April 3, 2015 
Portada’s audience of thousands of marketing, media and advertising executives nominate candidates in 11 different categories on Portada’s Spanish and English-language websites.

VOTING PERIOD: April 13, 2015-May 1, 2015
Portada’s Audience votes for the nominated candidates in the 11 categories. Each user gets to vote one time in each category.

FINALISTS ARE ANNOUNCED!: May 13, 2015:
Portada announces the finalists: The 3 most voted candidates in each category. 

WINNERS ARE ANNOUNCED AT AWARD CEREMONY, June 4, 2015. During Portada’s 7th Annual Latin American Advertising and Media Summit in Miami’s Hyatt Regency Hotel.
Award Ceremony to be streamed worldwide.

To obtain the winners in 11 categories Portada Editorial Board members will add their votes to the audience voting results.

Check out 2014 #Portadalat Coverage!
English:
http://latam.portada-online.com/2014/06/09/portadalat-through-links-complete-coverage/

Spanish:
http://mercadotecnia.portada-online.com/2014/06/05/portadalat-en-links/

More exciting news about #Portadalat will be disclosed by Portada in the coming weeks! For information about sponsorship opportunities, please contact Bob Oliva at (305) 546-1515 ([email protected])

#Portadalat
www.portada-online.com/events/summit

Twitter: @portada_online

https://www.facebook.com/Portada

Portada (http://www.portada-online.com, http://latam.portada-online.com/) is the leading source of news and analysis on the Latin Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada’s mission is to help professionals in Business and Media understand and reach Latin American consumers. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.

GM Makes LATINA Style’s 50 Best Companies for Latinas

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GM Makes LATINA Style’s 50 Best Companies for Latinas

Hispanic Initiative Team a Top 5 Employee Resource Group of the Year


DETROIT, Feb. 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — General Motors was recognized as one of the 50 Best Companies for Latinas to Work For in the United States. The LATINA Style 50 Report is considered a prestigious analysis of corporate America’s efforts toward promoting diversity and providing career advancement opportunities for Hispanic women.

Logo – http://photos.prnewswire.com/prnh/20150205/173924LOGO

LATINA Style Magazine also recognized GM’s Hispanic Initiative Team (GM HIT) as one of the Top 5 Employee Resources Groups (ERGs) in the nation. The award ceremonies took place Thursday during the 12th Annual LATINA Style 50 Awards and Diversity Leaders Conference in Washington, D.C.

GM has been honored on multiple occasions by the LATINA Style 50 Report, which results from an extensive search of more than 1,000 prominent U.S. companies.

“Once again we’re very pleased to receive this recognition by LATINA Style Magazine as it acknowledges GM’s commitment to Latinas in the automotive industry and their significant contributions to our society,” said GM Chief Diversity Officer Ken Barrett. “Our workforce thrives on diversity, and we are devoted to empowering women and promoting the best opportunities for their career advancement.”

LATINA Style also recognized GM’s Hispanic Initiative Team for exceptional leadership and striving to live the GM values through its mission of attracting, developing and retaining Hispanic employees to grow relationships with the Hispanic community and promote growth of GM’s Hispanic market share.

In 2014, GM HIT expanded its efforts to engage members nationally adding new regional chapters and reaching out to remote members to participate at events across the country.

“It is an honor for our GM Hispanic Initiative Team to be recognized for our combined contributions to make GM the workplace, company and partner of choice for our Hispanic employees, community and customers,” said Antoinette Fox, president of GM HIT. “As a Top 5 LATINA Style ERG, we have an opportunity to benchmark with the best of the best and bring those lessons back to GM.”

About LATINA Style magazine
LATINA Style magazine is the most influential publication reaching the professional working woman. LATINA Style broke new ground in 1994 by launching the first national magazine dedicated to the needs and concerns of the Latina professional working woman and the Latina business owner in the United States. For more information regarding LATINA Style please visit: www.latinastyle.com.

About General Motors
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

 


North Carolina Becomes the 13th State to Approve ETS’s HiSET® Program for High School Equivalency

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North Carolina Becomes the 13th State to Approve ETS’s HiSET® Program for High School Equivalency

Joins growing number of states offering the affordable, accessible alternative to the GED® test


PRINCETON, N.J., Feb. 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — To expand access to high school equivalency testing, the North Carolina Department of Public Instruction has approved the HiSET ® program by Educational Testing Service (ETS) as an affordable alternative to the GED® test.

North Carolina is the 13th state to choose the HiSET program, which offers computer- and paper-delivered testing options in English and Spanish to serve the greatest number of candidates. The announcement follows adoption of the HiSET exam by California, Iowa, Louisiana, Maine, Massachusetts, Missouri, Montana, Nevada, New Hampshire, New Jersey, Tennessee and Wyoming, along with U.S. territories American Samoa, Guam, Northern Marianas and Palau. 

“Increasing student access to education is one of our highest priorities,” said Dr. Lisa Chapman, senior vice president and chief academic officer for the North Carolina Community College System. “We are pleased to partner with ETS HiSET to offer our students another option to further their education.”

The number of states, educators, policymakers and employers looking for an alternative high school proficiency exam is expected to grow. High school proficiency exams include elements that are critical to providing out-of-school youth and adults with proof of their readiness for higher education or the workplace.

Developed by ETS and Iowa Testing Programs, the HiSET exam covers the same content areas as the GED® test and is accepted by institutions, and commercial and government employers in the same way, however, the HiSET program’s advantages include:

  • Affordable test fee to keep this valuable credential accessible for candidates
  • English and Spanish versions of the test
  • Computer-delivered and paper-delivered testing options
  • Flexibility with the use of existing test centers, test prep and curricula
  • Test design and validation by experts in assessment development for fair and reliable results

“ETS looks forward to working with educators in North Carolina in providing adult learners with an affordable, accessible high school equivalency exam,” said John Oswald, vice president and general manager, K–12 Student Assessment Programs at ETS. “Keeping test takers in mind, the HiSET exam is designed to be administered with existing resources and the program allows candidates to complete HiSET sections in groups or individually.”

For more information about the ETS HiSET program, please visit http://hiset.ets.org/.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

 


Sean Diddy Combs And The Makers Of CIROC® Ultra Premium Vodka Toast To Partnership With The GRAMMYs®

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Sean Diddy Combs And The Makers Of CIROC® Ultra Premium Vodka Toast To Partnership With The GRAMMYs®

CIROC® Ultra Premium Vodka invites fans to Step Into The Circle™ and celebrate Music’s Biggest Night®


LOS ANGELES, Feb. 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Recording Academy® introduced a multi-year partnership declaring CIROC® Ultra Premium Vodka the ‘Official Vodka of the GRAMMY Awards®.’  This announcement is part of a larger relationship entered into with the The Recording Academy® by Diageo, the world’s leading premium drinks business and parent company of CIROC® Ultra Premium Vodka.   As part of the agreement, CIROC® product will be featured at notable GRAMMY®-affiliated events honoring the recording industry’s most respected talent, including the official after party: GRAMMY Celebration®.

Photo – http://photos.prnewswire.com/prnh/20150205/173896LOGO

Throughout the 2015 GRAMMY® week, artists, musicians and industry elite will be treated to specialty CIROC® Ultra Premium cocktails at the year’s most coveted red carpet events including the 25th Annual MusiCares® Person of the Year, 57th Annual GRAMMY Nominees Reception, Pre-GRAMMY Gala and GRAMMY Salute to Industry Icons and the GRAMMY Celebration® After-Party.  In addition to the events, CIROC® Ultra Premium Vodka and the GRAMMY Awards® have teamed up to create a short video showcasing some of the industry’s emerging talent coming together to create the ultimate jam session.  The content will run on www.grammy.com through February 8th.

“Music has always been my first love so I am excited to announce a partnership between CIROC® and The Recording Academy,” says Sean Combs, Chairman of Combs Enterprises.  “The GRAMMYs® and CIROC® recognize artists that are changing the face of music and making an impact on generations to come.”

CIROC® Ultra Premium Vodka is the official vodka of the 57th Annual GRAMMY Awards® airing live on CBS, Sunday, February 8th at 8 p.m. Eastern and Pacific/7 p.m. Central.  As we prepare for a night of celebration, the makers of CIROC® remind fans around the world to celebrate responsibly.  Whether you’re watching the show at home or attending a viewing party with your intimate circle – if you are drinking, be sure to designate a driver, call a cab or take proper transportation to get home safely.

The following are specialty cocktails exclusively created for The 57th Annual GRAMMY Awards® Week:

THE CIROC SIGNATURE MARTINI

1 oz. CIROC® Vodka
.25 oz. Elderflower Liqueur
.5 oz. French Aperitif Wine
Garnish frozen red grape
Glass: Coupe

FRENCH 75

1 oz. CIROC® Vodka
.75 oz. Simple Syrup
.75 oz. Lemon Juice
Splash of Stellina di Notte® Prosecco
Glass: Champagne Flute
Garnish: grape

RED CARPET COSMO

1.25 oz. CIROC® Red Berry
.5 oz. Orange Liqueur
1.5 oz. Cranberry Juice
.5 oz. Lime Juice
Glass: Coupe
Garnish: Strawberry or raspberry

ABOUT CIROC ULTRA PREMIUM VODKA®
CIROC® Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC® Ultra Premium Vodka launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits, wine and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC®. The infused Vodka flavors in the portfolio to date include CIROC® RED BERRY, CIROC® COCONUT, CIROC® PEACH, CIROC® AMARETTO and CIROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

ABOUT COMBS ENTERPRISES
COMBS ENTERPRISES is a diversified holding company containing the businesses and investments of mogul Sean “Diddy” Combs.” Established in 2013, with headquarters in New York and Los Angeles, the company operates a vast corporate enterprise across music, fashion, fragrance, beverage, marketing, film, television, and media properties which include the following brands and companies: Bad Boy Worldwide Entertainment Group, Sean John, Combs Wine & Spirits, Aquahydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV.

Media Contact:

Ben Russo
EMC|BOWERY           
323.857.0007   
[email protected]

Alisa Jacobs
Diageo
646-223-2229   
[email protected]

Ryan Stender 
Blue Flame Agency
917.449.2447   
[email protected]

©2015 Imported from France by CIROC® Distilling Company, Norwalk, CT.

Celebrate Life Responsibly.


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