Page 2913

Boehringer Ingelheim Launches Groundbreaking Initiative “Cuida tu Don” with Entertainer “Don Francisco” Aimed at Hispanics with Type 2 Diabetes

0





Boehringer Ingelheim Launches Groundbreaking Initiative “Cuida tu Don” with Entertainer “Don Francisco” Aimed at Hispanics with Type 2 Diabetes

Spanish-Language Resources Encourage Holding On to the Gift of Health


RIDGEFIELD, Conn., Feb. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, Boehringer Ingelheim Pharmaceuticals, Inc. (BIPI) announced the launch of ‘Cuida tu Don,’ a national public awareness initiative featuring legendary entertainer Mario Kreutzberger, better known as ‘Don Francisco.’ Kreutzberger, who has type 2 diabetes, will serve as an ambassador for the initiative and encourage Hispanics with type 2 diabetes to live a lifestyle conducive to staying healthy. ‘Cuida tu Don,’ translated as ‘Take Care of Your Gift,’ is designed to engage, educate and inspire Hispanics with type 2 diabetes and their families. The initiative provides resources and information in three key aspects of diabetes – nutrition, fitness and treatment options – to the estimated 3.2 million Hispanics in the United States with the disease.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7401451-boehringer-ingelheim-diabetes/

“Type 2 diabetes is a very serious disease but the tools to live a healthier life can be presented in an inspiring way that incites positive action,” said Kathleen Dowd, senior vice president of marketing at BIPI. “Don Francisco is a beloved personality and we’re excited he’s part of our effort to get vital information and advice in the hands of a community that continues to see a rising incidence of type 2 diabetes.”

One of the main areas of content on ‘Cuida tu Don’ is the webisodes in which Don Francisco, known for his candid interviews of celebrities, conducts an in-depth interview with a person living with type 2 diabetes. They discuss life before diagnosis, the common struggles with day-to-day disease management and relay real-life successes and challenges from the first-person perspective. The unifying message of this campaign is that type 2 diabetes need not stand in the way of a full life, which is shared by both Don Francisco and the people he interviews.

“Interviewing these men and women made me realize that my own experience mirrors theirs and how type 2 diabetes can leave even the most diligent person feeling overwhelmed or discouraged,” said Don Francisco. “I was honored to be asked to be part of this wonderful program that offers real information and useful content about type 2 diabetes to the nation’s Hispanics.”

The website also shares videos with tips and advice from various experts like a fitness trainer, a nutritionist and Dr. Luis Salmun, executive director of health sciences executives at BIPI. General tips like making checklists of daily management tasks, keeping a blood glucose log and videos with in-depth advice about vital subjects like proper foot care, healthy food choices, etc.

The site will be updated regularly with information that takes into account seasonal and holiday periods in the year, addressing timely topics like fitness tips for New Year’s resolutions and adhering to healthy eating during the Christmas holidays. A Treatment Options page will allow visitors to opt-in to leave the ‘Cuida tu Don’ Website and visit other Boehringer Ingelheim online properties about specific medical treatments for type 2 diabetes.

Engaging Communities
To take the initiative into communities and ensure content reaches Hispanics with type 2 diabetes across the country, Boehringer Ingelheim has also partnered with organizations in key markets to share ‘Cuida tu Don’ messaging and information. Current partners include White Memorial (Los Angeles), Montefiore Diabetes Clinic (New York), Clinica Asociacion Cubana (CAC) Medical Center (Miami) and Diabetes Center of Puerto Rico with support ranging from in-hospital signage to social media support.

For more information, please visit www.cuidatudon.com. 

About Diabetes
Approximately 29 million Americans and an estimated 387 million people worldwide have type 1 or type 2 diabetes, and nearly 28 percent of Americans with diabetes—totaling 8 million people—are undiagnosed. In the U.S., approximately 12 percent of those aged 20 and older have diabetes. T2D is the most common type, accounting for an estimated 90 to 95 percent of all adult diabetes cases in the U.S. Diabetes is a chronic condition that occurs when the body either does not properly produce, or use, the hormone insulin.

About Boehringer Ingelheim Pharmaceuticals, Inc.
Boehringer Ingelheim Pharmaceuticals, Inc., based in Ridgefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporation (Ridgefield, CT) and a member of the Boehringer Ingelheim group of companies.

The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 142 affiliates and more than 47,400 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel medications of high therapeutic value for human and veterinary medicine.

Social responsibility is a central element of Boehringer Ingelheim’s culture. Involvement in social projects, caring for employees and their families, and providing equal opportunities for all employees form the foundation of the global operations. Mutual cooperation and respect, as well as environmental protection and sustainability are intrinsic factors in all of Boehringer Ingelheim’s endeavors.

In 2013, Boehringer Ingelheim achieved net sales of about $18.7 billion (14.1 billion euro). R&D expenditure in the Prescription Medicines business corresponds to 19.5% of its net sales.

For more information please visit http://www.us.boehringer-ingelheim.com.

 

 

 

'Cuida tu Don,' is designed to engage, educate and inspire Hispanics with type 2 diabetes and their families. The initiative provides resources and information in three key aspects of diabetes - nutrition, fitness and treatment options.

 


The fusion of print and digital media

0





The fusion of print and digital media


WEST PALM BEACH, Fla., Feb. 10, 2015 /PRNewswire-HISPANIC PR WIRE/ — El Latino Digital www.ellatinodigital.com, the news and digital distribution site of the Latino Semanal, exceeded 5 million hits since its launch a year ago. This unprecedented level of acceptance indicates that a large percentage of Hispanics consume news and information via tablets or smart phones.

Miguel Lavin, editor of The Latino Semanal said, “We continue to significantly expand our customer base and readers. The fusion of digital and print distribution has consolidated our market dominance.”

Lavin added, “The hourly update of local news and events at www.ellatinodigital.com, the addition of RT television and distribution by all devices has placed us at the forefront of Hispanic publications.”

“We remain committed to the idea that the present model of print media (yesterday’s news with today’s ads) is obsolete. We will only remain relevant to our readers and advertisers by using the technology at our disposal to create a new norm,” Lavin concluded.

The Latino Semanal iconic format reflects current market realities of print and strikes a balance between informing readers, providing our advertisers with maximum exposure and controlling operating costs. The Latino Digital generates accurate statistics to provide our advertisers with the best performance measuring tools (ROI) possible.

About El Latino Semanal Inc: El Latino Semanal is the largest and oldest Spanish weekly in DMA 38/H28. It is the only Hispanic broadsheet publication with measured distribution and readership. It started in 1976 serving 30K Hispanics. Today, El Latino Semanal serves a Hispanic population approaching 500,000, as per the last census adjustment. The Latino Semanal markets to the English reluctant, the non Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. El Latino Semanal is the minority newspaper of record. It publishes all the legal ads for the State, County and Municipalities.

Contact:
Jose R. Uzal, National Sales Manager

561-310-5333
E-mail: [email protected]


FIBRA Prologis Announces Fourth Quarter 2014 Earnings Results

0





FIBRA Prologis Announces Fourth Quarter 2014 Earnings Results

– Operating Portfolio Occupancy Exceeded Upper Guidance Range at 96.3 Percent –

– Net Effective Rents on Rollover Increased 13.4 Percent –

– Acquired US$ 110 Million in Class-A Buildings –


MEXICO CITY, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV: FIBRAPL 14), the leading owner and operator of Class-A industrial real estate in Mexico, today reported results for the fourth quarter of 2014. 

Logo – http://photos.prnewswire.com/prnh/20140703/124469

FIBRA Prologis began trading on the Mexican Stock Exchange June 4, 2014. As such, the company does not have comparable results from prior quarters. For the operational metrics included here, the company includes the performance of the properties in its portfolio prior to ownership by FIBRA Prologis, when the properties were managed by its sponsor.

Funds from operations (“FFO”) in the fourth quarter were Ps. 334.5 million (approximately US$ 22.7 million) or Ps. 0.53 per diluted CBFI (approximately US$ 0.04 per diluted CBFI), increasing 3.3 percent compared to the third quarter. For the period from June 4 to December 31, 2014, FFO was Ps. 748.5 million (approximately US$ 50.8 million) or Ps. 1.20 per diluted CBFI (approximately US$ 0.08 per diluted CBFI).

Net earnings were Ps. 558.9 million (approximately US$ 37.9 million) or Ps. 0.88 per diluted CBFI (approximately US$ 0.06 per diluted CBFI).

“At the time of our IPO, we introduced an ambitious plan for growth that guides our priorities as a new company,” said Luis Gutierrez, CEO, FIBRA Prologis. “Our operating results exceeded our expectations and reflect our focused investment strategy, the high quality of our portfolio and the combined skill of our team. We have entered 2015 with excellent momentum.”

OPERATING RESULTS OUTPERFORM EXPECTATIONS

FIBRA Prologis leased 1.8 million square feet (approximately 169,200 square meters) in the fourth quarter. Occupancy at quarter end was 96.3 percent, an increase of 100 basis points over the prior quarter. Tenant retention in the fourth quarter was 90.6 percent. Net effective rents on leases signed in the quarter increased 13.4 percent from prior in-place rents.

Cash same store net operating income (“NOI”) increased 5.5 percent during the fourth quarter.

ACQUISITIONS DEEPEN PRESENCE IN GLOBAL MARKETS

FIBRA Prologis acquired six Class-A buildings totaling 1.6 million square feet (approximately 144,800 square meters) for approximately Ps. 1.5 billion (approximately US$ 110 million) from its sponsor and the sponsor’s co-investment venture.

STRONG FINANCIAL POSITION

As of December 31, 2014, FIBRA Prologis’ liquidity was approximately Ps. 4.6 billion (US$ 313.1 million), which includes Ps. 2.2 billion (US$ 150.5 million) of available capacity on its credit facility, Ps. 267.7 million (US$ 18.2 million) of unrestricted cash and a Ps. 2.1 billion (US$ 144.4 million) Value-Added Tax receivable.

As of December 31, 2014, the ratio of debt, less cash and value added tax receivable, as a percentage of investment properties, was 26.0%, the ratio of fixed charge coverage was 3.3 times and the ratio of debt to adjusted EBITDA was 4.3 times.

WEBCAST & CONFERENCE CALL INFORMATION

FIBRA Prologis will host a webcast/conference call to discuss quarterly results, current market conditions and future outlook tomorrow, Feb. 10, at 10 a.m. CT. Interested parties are encouraged to access the live webcast by clicking the microphone icon located near the top of the opening page of the FIBRA Prologis website (http://www.fibraprologis.com). Interested parties also can participate via conference call by dialing +1 877 256 7020 (toll-free from the United States and Canada) or +1 973 409 9692 (from all other countries) and entering conference code 58347832.

A telephonic replay will be available from Feb. 10 through Mar. 10 at +1 855 859 2056 from the U.S. and Canada or at +1 404 537 3406 from all other countries using conference code 58347832. The webcast replay will be posted when available in the Investor Relations section on the FIBRA Prologis website.

ABOUT FIBRA PROLOGIS

FIBRA Prologis is the leading owner and operator of Class-A industrial real estate in Mexico. As of December 31, 2014, FIBRA Prologis comprised 184 logistics and manufacturing facilities in six industrial markets in Mexico totaling 31.4 million square feet (2.9 million square meters) of gross leasable area.

The statements in this report that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management. Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature. All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this report.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

FIBRA Prologis.

 

 



Ticketmaster And UNITY: Journalists for Diversity Select Charmaine Nero As Recipient Of Sports Journalism Student Fellowship Program Award

0





Ticketmaster And UNITY: Journalists for Diversity Select Charmaine Nero As Recipient Of Sports Journalism Student Fellowship Program Award

– Diversity Fellowship Program Rewards Recipient with $2,500 Tuition Assistance and Provides Coverage Opportunities at NBA All-Star 2015 –


LOS ANGELES, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Ticketmaster, a Live Nation Entertainment company (NYSE:LYV) and UNITY: Journalists for Diversity, Inc. have selected Charmaine Nero as the recipient of a student fellowship program created to advance diversity in sports reporting. The Ticketmaster/UNITY fellowship program grants a deserving student journalist with $2,500 in tuition assistance and provides media access to select NBA All-Star related activities in New York City, Feb. 11-15, 2015.

The Ticketmaster/UNITY fellowship program was offered to currently enrolled journalism students as well as recent graduates who were asked to submit short essays on the importance of diversity in sports journalism. In addition to $2,500 in tuition assistance, the selected student will report on a variety of in-arena and community-facing NBA All-Star related events and conduct interviews with NBA fans in attendance. The student-written stories will be published on the Ticketmaster Blog and UNITY: Journalists for Diversity website, as well as submitted to a number of other outlets and news organizations.

The most outstanding applicant, Charmaine Nero, is currently serving as President of the Columbia Journalism Association of Black Journalists and pursuing her Masters of Science degree from the Columbia University Graduate School of Journalism. Nero is a freelance reporter for Examiner.com and has covered news for The Midtown Gazette and GlobalCityNYC.com. She has also served as anchor, producer, writer and editor for Columbia University’s Columbia Nightly News, a weekly news broadcast program.

As part of the Ticketmaster/UNITY fellowship program assignment, Nero will highlight the services and benefits of NBATickets.com, the Official Ticket Marketplace of the NBA. Ticketmaster and the NBA partnered to create NBATickets.com, which provides fans a single, comprehensive destination for buying and selling game tickets directly from their favorite teams and other fans.

“Diversity of viewpoints is the key to comprehensive coverage of news and world events, and is the hallmark of good journalism,” said Russell Contreras, President, UNITY: Journalists for Diversity, Inc. “We are proud to join with Ticketmaster on this important fellowship program to help prepare Charmaine and the next generation of sports reporters for their careers in journalism.”

“Through our partnership with UNITY, and with the support of the National Basketball Association, we are delighted to award a very deserving journalism student like Charmaine with not only access to some of the marquee events during NBA All-Star 2015 and wide distribution channels for her work, but with financial assistance to help her continue to pursue her journalism education,” said Jared Smith, president, Ticketmaster North America.

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Follow us @twitter.com/LiveNationInc

About UNITY

UNITY: Journalists for Diversity Inc. is a strategic alliance advocating fair and accurate news coverage about diversity – especially race, ethnicity, gender identity and sexual orientation – and aggressively challenging the industry to staff its organizations at all levels to reflect the nation’s diversity.


Safelite AutoGlass Recycled More Than 1.3 Million Windshields in 2014

0





Safelite AutoGlass Recycled More Than 1.3 Million Windshields in 2014

Leader in Vehicle Glass Replacements Saved 23,000 Tons of Waste from Landfill


COLUMBUS, Ohio, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Safelite AutoGlass®, the nation’s largest provider of windshield replacements, recycled more than 1.3 million windshields in 2014, saving more than 23,000 tons of waste from the landfill.

Safelite AutoGlass Logo

Logo – http://photos.prnewswire.com/prnh/20120912/CL73244LOGO

Windshields are not commonly recycled because they are made from laminated glass, which is created using two sheets of glass with a clear resin interlay called Polyvinyl Butyral (PVB) between. It is the resin interlay that keeps the glass together when damaged, but it is also difficult to separate the glass and inner plastic layers and re-purpose the PVB. However, in 2012, Safelite AutoGlass implemented its windshield recycling program thanks to a partnership with Shark Glass Recycling North America.

With Shark’s patented technology, the laminated glass from Safelite’s customers is processed through the crusher, which separates the glass from PVB. Approximately 90 percent becomes “glass cullet,” which can then be recycled into a number of new products including fiberglass insulation. Approximately 7 percent becomes PVB scrap, which is reprocessed into pellets and recycled into a number of new plastic products.

The logistics of collecting the damaged windshields and shipping to the recycling plant were designed to be carbon neutral, using existing freight lanes within the supply chain returning to Safelite’s east coast distribution center. For this reason, Safelite currently has 70 percent of its locations returning damaged windshields and hopes to reach 100 percent in the near future.

“We are proud to have recycled 2.7 million windshields since 2012,” said Tom Feeney, Safelite’s president and CEO. “We are also proud of the long list of ‘green’ business practices at our company, not just because our customers expect it, but because it’s the right thing to do.”

About Safelite AutoGlass®
Safelite AutoGlass® is the nation’s largest provider of vehicle glass repair and replacement services with 5,000 MobileGlassShops™ and company stores in all 50 states. Last year, 5 million customers choose Safelite for its 24/7 national contact centers, advanced online scheduling, superior repair and replacement systems, and the industry’s only nationwide lifetime guarantee. Founded in 1947, the Columbus, Ohio-based company employs approximately 11,000 people across the United States. For more information, visit Safelite.com, or follow us on Facebook and Twitter.

Media Contact: Melina Metzger, Safelite® Group, 614.210.9232, [email protected] 

   


Ricky Martin Announces North American Dates for One World Tour

0





Ricky Martin Announces North American Dates for One World Tour

— 20-City Tour Kicks Off This Fall On Sept 15 In Las Vegas, Nev. —

— Tickets On Sale Starting Feb. 20 at LiveNation.com —


LOS ANGELES, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — GRAMMY® Award-winner and music superstar, Ricky Martin, announced the North American dates for his ONE WORLD TOUR in support of his brand new album, A Quien Quiera Escuchar, set for release tomorrow, Feb 10.  The 20-date tour, promoted exclusively by Live Nation, will take the acclaimed entertainer to cities throughout the U.S. and Canada starting on Sept. 15 in Las Vegas, Nev. with shows lined up in New York City, Los Angeles, Toronto, Washington D.C., Chicago, Miami and more. A full list of tour dates is below. Tickets go on sale starting Feb. 20 at www.livenation.com.

Photo – http://photos.prnewswire.com/prnh/20150206/174123

The multi-platinum award winning artist’s highly-anticipated 10th studio album, A Quien Quiera Escuchar, available in all distribution formats, and in two versions – original and deluxe – is possibly the most personal and intimate to have been released by the acclaimed singer, philanthropist, author, actor and businessman.  The lead single, “Adios,” has already amassed over 14 million views on Vevo since its release in October. Produced by Colombian composer, arranger, and pianist Julio Reyes Copello and recorded between Australia, Puerto Rico, Los Angeles and Mexico City, A Quien Quiera Escuchar showcases his vocal maturity and depth of artistry.

In support of the album, Ricky Martin will be making several national television appearances including Univision’s Primer Impacto (Feb. 9) and Despierta America (Feb. 10), Telemundo’s Al Rojo Vivo (Feb. 10) and Un Nuevo Dia (Feb. 11 & Feb. 12), The Ellen DeGeneres Show (Feb. 11), The TODAY Show (Feb. 12) and the Wendy Williams Show (Feb. 13).

Ricky Martin has sold nearly 85 million albums worldwide including six Billboard #1 albums, launched several world-spanning tours selling out shows in nearly 60 countries and has won numerous accolades including six GRAMMY Awards, ten Billboard Music Awards and has earned worldwide recognition for his humanitarian work. 

ONE WORLD TOUR
All dates, cities and venues below subject to change.
All dates below on sale Feb. 20 unless otherwise noted.

Tues, Sept. 15

Las Vegas, NV

Axis At Planet Hollywood

Thurs, Sept. 17

Oakland, CA

Oracle Arena (on sale Feb 21)

Sat, Sept. 19

Los Angeles, CA

The Forum (on sale Feb 21)

Sun, Sept. 20

San Diego, CA

Viejas Arena

Thurs, Sept. 24

Albuquerque, NM

Sandia Casino

Sat, Sept. 26

Phoenix, AZ

Comerica Theatre

Sun, Sept. 27

El Paso, TX

El Paso County Coliseum (on sale TBA)

Wed, Sept. 30

Houston, TX

Toyota Center

Thurs, Oct. 1

Laredo, TX

Laredo Energy Arena

Sat, Oct. 3

San Antonio, TX

Freeman Coliseum

Sun, Oct. 4

Dallas, TX

Gexa Energy Pavilion

Thurs, Oct. 8

New York, NY

Madison Square Garden

Fri, Oct. 9

Washington DC

Patriot Center

Sun, Oct. 11

Chicago, IL

Allstate Arena

Thurs, Oct. 15

Toronto, ON

Air Canada Centre (on sale Feb 21)

Sat, Oct. 17

Atlantic City, NJ

Boardwalk Hall (on sale Feb 21)

Sun, Oct. 18

Uncasville, CT

Mohegan Sun Arena

Thurs, Oct. 22

Atlanta, GA

Philips Arena

Sat, Oct. 24

Miami, FL

American Airlines Arena

Sun, Oct. 25

Orlando, FL

Amway Center

 

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Follow us @twitter.com/LiveNationInc

 


Jagermeister Launches Its “Sin Igual” Hispanic Campaign Celebrating The Unique Culture And Roots Of Latinos

0





Jagermeister Launches Its “Sin Igual” Hispanic Campaign Celebrating The Unique Culture And Roots Of Latinos


NEW ROCHELLE, New York, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Jägermeister, 7th largest premium spirit brand in the world that is deeply rooted in history and heritage, announces the launch of the brand’s first campaign ever developed to reach America’s fastest growing population, Hispanics. “Sin Igual,” which translates to “Like No Other,” is a unique campaign that parallels the shared passion, uniqueness and cultural roots that both the liquor and Latinos proudly share.

Photo – http://photos.prnewswire.com/prnh/20150206/174080

Recognizing the shifting demographics in America, Jägermeister is embracing the importance of celebrating the cultural diversity of our consumers. “The launch of Sin Igual marks the beginning of a pivotal journey that we seek to expand upon,” says Amanda Blanco, Vice President of Marketing for Jägermeister at Sidney Frank Importing Company, Inc. “We are excited to bring to life a unique campaign platform that celebrates the strong heritage and social essence that both Jägermeister and Hispanics share. We are thrilled to be offering the U.S. Hispanic market the opportunity to be recognized authentically while also becoming part of their celebrations among family and friends.”

Staying true to the brand’s daring authentic and iconic spirit, the “Sin Igual” campaign was developed by following a non-traditional approach of randomly selecting every day Latinos while out with friends. Without any styling, makeup, model casting or the formal setup of a studio, the campaign now features the faces of Juan Salas Jr., Aaron Alexander Correa, and Andres Leyva, who embody the cultural diversity, essence and untold stories that Jägermeister proudly celebrates. These images were captured by award-winning Mexican-American photographer, Stefan Ruiz.

“I have always had an interest in the contrast of the world, how different people live in different ways, and Jägermeister’s Sin Igual is a project where I was able to capture the faces of real people and where each portrait speaks for itself,” said Ruiz, whose work has been exhibited in the New York Times Magazine, Rolling Stone, Details, L’Uomo and Vogue.

With a keen focus on Houston, where 44 percent of the population is Hispanic according to the U.S. Census, Jägermeister’s Sin Igual campaign features out-of-home billboards in high visibility intersections, social sharing of #SINIGUAL, and an experiential showcase from February through March, inviting consumers to participate in real-time photo shoots to be featured on Jagersinigual.com. Join the social conversation using #SINIGUAL or at Jagersinigual.com.

ABOUT JÄGERMEISTER:
Jägermeister, which translates to “master hunter,” is the #1 selling imported liqueur in the United States and one of the top shot brands in the world. The full-bodied flavor of Jägermeister, which includes cinnamon, star anise, ginger, orange and cardamom is a result of a lengthy maceration to extract aromatic compounds from a closely guarded recipe of 56 herbs, roots, blossoms and fruits, plus aging in oak casks for one year. The production process is exacting and includes sourcing the ingredients in their raw, unprocessed form, along with 383 quality checks to ensure its iconic taste profile. Jägermeister Liqueur is 35% Alc. /Vol. and imported exclusively by Sidney Frank Importing Company, Inc., New Rochelle, NY. Visit www.jager.com or www.facebook.com/JagerUSA for additional information. DRINK RESPONSIBLY


(Español) Ismael Cala viaja con Deepak Chopra a India para continuar su certificación como líder inspiracional

0

Sorry, this entry is only available in Español.

Montejo And Legendary Mexican Band Mana Announce Official Partnership

0





Montejo And Legendary Mexican Band Mana Announce Official Partnership

Montejo will be Official Mexican Beer Sponsor for Mana’s 2015 Summer U.S. Concert Tour


TUXTEPEC, OAXACA, Mexico, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Montejo and the legendary Mexican rock band Maná announced today an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015. This announcement comes on the heels of Montejo’s recent entrance into the United States in late 2014.

Photo – http://photos.prnewswire.com/prnh/20150209/174187

“Maná is a universally known band that remains true to the Mexican culture. They’re authentically Mexican, and at Montejo, we too embody that same spirited, unapologetic and prideful mindset,” said Ryan Garcia, vice president of regional marketing for Montejo. “With Montejo’s presence throughout Maná’s U.S. summer tour, we seek to create a memorable experience that makes their loyal fans feel like they are getting an authentic taste of Mexico no matter where the tour stop might be.”

As part of the official partnership with Maná and Montejo, additional sponsored activities will include: branded VIP areas at each concert stop, a consumer promotion where one fan will win a one-on-one experience with Maná, branded visibility in Maná music videos and a live concert event set to take place at a brewery in Mexico later this year.

“Montejo is one of the few beers made in Mexico and imported to the United States that doesn’t try to adopt an Anglo personality or try to change what it is; also it’s a beer that honestly tastes delicious, and created with the rain, wind, sun and the earth of Mexico. Drinking a Montejo is drinking Mexico,” said Fher Olvera, vocalist for Maná. “It’s important for us to feel the connection with our heritage and our fans, especially when we are traveling. We can’t be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States.”

With origins in Guadalajara, Mexico, Maná has sold more than 35 million albums worldwide and their albums have topped the charts in various countries. Additionally, Maná has received numerous accolades including four Grammy Awards, seven Latin Grammy Awards, five Latin America MTV Video Music Awards and 14 Billboard Latin Music Awards.

Since its creation in Cerveceria Yucateca, S.A. in Merida, Yucatan by Jose Ponce Solis, Montejo and its brewmasters have provided the country of Mexico with a beer that represents the experiences and attributes of the country where it was born. The golden light lager carries a brewing tradition that dates back more 100 years and is renowned for its crisp, refreshing finish, but with a smooth and full flavor that contains 4.5 percent alcohol by volume (ABV).  Montejo is currently available in bars, restaurants, and at grocery and convenience stores throughout California, Arizona, New Mexico, Texas, Florida, Colorado, and Nevada.

For more information on Montejo, visit www.CervezaMontejo.com/en/home.html.

 


Netflix Is Available in Cuba

0





Netflix Is Available in Cuba


LOS GATOS, Calif., Feb. 9, 2015 /PRNewswire/ — Netflix Inc. (NASDAQ: NFLX), the leading Internet film and TV subscription service, will offer a broad range of great global entertainment to Cuban consumers as Internet access improves and credit and debit cards become more widely available.

Logo – http://photos.prnewswire.com/prnh/20101014/SF81638LOGO

Starting today, people in Cuba with Internet connections and access to international payment methods will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows.

Among the premium and unique Netflix series available will be the Golden Globe® and Emmy® Award-winning series House of Cards and Orange is the New Black; the global adventure Marco Polo, great kids shows like DreamWorks Animation’s All Hail King Julien and The Adventures of Puss in Boots and Academy Award-nominated original documentaries including Virunga and The Square. Netflix will also offer a wide range of films, series and kids programming, as it does throughout Latin America.

“We are delighted to finally be able to offer Netflix to the people of Cuba, connecting them with stories they will love from all over the world,” said Netflix co-founder and CEO Reed Hastings. “Cuba has great filmmakers and a robust arts culture and one day we hope to be able to bring their work to our global audience of over 57 million members.”

Since launching its online service in 2007, Netflix has revolutionized the way people enjoy entertainment. With a constantly improving user experience, advanced personalization technology and a curated selection of films and TV series, members are able to create their own viewing experience and can easily discover new favorites, while reconnecting with popular characters and stories.

Netflix began offering its service in Latin America in 2011 and now counts over 5 million members, enjoying millions of hours of films and TV series for a low monthly price.

Netflix members with broadband connections can watch whenever, wherever they like and on any Netflix-ready device available in the market. Members can start watching on one device, pause and then pick up where they left off, at home or on the go. It is easy to sign up for a one-month free trial and to cancel anytime.

About Netflix
Netflix is the world’s leading Internet television network with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month, including original series, documentaries, and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause, and resume watching, all without commercials or commitments.

 


1...2,9122,9132,914...3,040Page 2,913 of 3,040
Copyright © 2016 PR Newswire Association LLC. All Rights Reserved. A Cision company.