Borden Dairy Co. Introduces LALA Low-Fat Greek Smoothies And Yogurts
Borden Dairy Co. Introduces LALA Low-Fat Greek Smoothies And Yogurts
Drinkable Greek Smoothies Redefine the Dairy World With First Nationally Available On-The-Go Drinkable Greek Yogurt
DALLAS, Feb. 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Borden Dairy Company, a leading U.S. dairy processor and distributor, today announced the debut of two new products that unite the signature taste and creamy texture of Greek yogurt with Borden’s historic, beloved American brand.
LALA Greek smoothies and LALA Greek yogurt combine sweet fruits and serious dairy nutrition in both convenient bottled smoothies and spoon-loving cups. Smoothies are available in strawberry, peach and mango blends and yogurts come in strawberry, mixed berry, peach, coconut and pineapple flavors.
“LALA is the longtime U.S. leader in drinkable yogurt, capturing more than double the share of the second most popular brand. Greek yogurt is one of America’s favorite protein-packed snacks, and our smoothies are the first drinkable Greek dairy product available nationwide. One in five Americans regularly eats on the run, but people don’t want to sacrifice flavor or nutrition. That’s why we created LALA Greek smoothies—to be the Greek that goes with you,” said Kristen Williams, Brand Manager for LALA.
LALA’s Greek smoothies are rich in phosphorus, riboflavin and vitamin B12, which keeps nerves and blood cells healthy. Each serving contains one third of an average adult’s daily recommended calcium, and LALA yogurt delivers twice the calcium of other Greek yogurt brands.
Greek yogurt’s popularity in the U.S. has surged in the last few years. According to data from IRI, a leading market research firm, Greek yogurt has been fueling category growth, rising from only 5% of the yogurt category in 2009 to more than 50% of the category in 2014. More than half of U.S. households now buy Greek yogurt.
Greek yogurts have a thicker, creamier texture than traditional yogurts, and have more than two times the amount of protein as normal yogurt.
LALA Greek smoothies and Greek yogurt are both gluten free and made with real fruit and natural sweeteners. They contain no high fructose corn syrup, artificial colors or artificial flavors.
Doctors recommend adult women consume about 46 grams of protein per day, and pregnant or breastfeeding women consume about 71 grams. LALA Greek smoothies have 12 grams of protein per bottle, so meeting daily protein needs is a cinch, even if you’re in a rush. Multiple studies have proven protein’s benefits, which include building vital lean muscle, repairing tissue, and strengthening hair and nails.
“Greek yogurt is filling, delicious and good for you. Borden is a brand people trust, and our Greek LALA products make it easy to savor a satisfying breakfast or snack any time, anywhere,” said Williams.
About Borden Dairy
Borden Dairy Company, headquartered in Dallas, employs approximately 3,900 people throughout the United States who support the processing, distribution and sale of milk in local markets. The Company produces best-in-class milk products for foodservice and retail customers.
Additional brands include Promised Land Dairy, Frusion, LALA and Nordica. Promised Land Dairy produces rich and creamy white and flavored milks and creams from pampered Jersey cows. Frusion yogurt smoothies deliver intense fruit flavor in convenient drinkables. LALA produces yogurts, yogurt smoothies, probiotic dairy beverages, Mexican style cream, and milk. Nordica offers high quality cultured dairy products including cottage cheese, dips and sour cream, each made through a natural processing method.
Borden Dairy Company carries on the legacy of Gail Borden, Jr., who brought stability and structure to dairy farming methods, milk distribution and business practices. Today, Borden strives for the highest quality and nutrition standards just as its founder did. For more information, visit www.bordendairy.com.
Hispanic Access Foundation names veteran TV journalist Maria Rozman Director of Hispanic Media
Hispanic Access Foundation names veteran TV journalist Maria Rozman Director of Hispanic Media
WASHINGTON, Feb. 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanic Access Foundation (HAF) is pleased to announce the hiring of Maria Rozman, who most recently served as a producer for CNN Español and spent several years as an anchor for Telemundo and Univision in Denver, as its Director of Hispanic Media.
Rozman brings more than 16 years of broadcasting experience to HAF, a national nonprofit that improves the lives of Hispanics in the United States and promotes civic engagement by educating, motivating and helping them access trustworthy support systems. As the new Director of Hispanic Media, Rozman will be developing and maintaining relationships with Spanish-language media, including negotiating interviews, paid media buys, and directing media outreach for print radio and television interviews.
“Maria brings a wealth of experience to HAF, and her understanding of the Spanish-language media will help us better serve the community and journalists,” said Maite Arce, HAF’s president and CEO. “Her passion for making a difference in the lives of Latinos is without question and as an integral part of our growing organization, the sky’s the limit on the impact she will have on communities across the country.”
Rozman has held senior positions in the newsroom as news director, news anchor, and executive producer. She has been nominated for multiple Emmy Awards for her investigations and significant political and socially-oriented stories. Rozman has received several community and professional awards in recognition of her abilities as a broadcaster and for her involvement in local communities and charity programs. Rozman has a Bachelor’s of Science in Communications, and attended law school in Spain.
“As a broadcaster, I constantly saw the need in the Latino community for information on issues that are crucial to the improvement of their lives in the U.S.,” said Rozman. “Hispanic Access Foundation provides resources and support systems to communities around the country to achieve that goal. After over 16 years working in news, I see this as a new challenge where I can unite my passion for helping our nation’s Latinos with my experience and understanding of the media industry.”
Hispanic Access Foundation (HAF) is a 501(c)(3) non-profit organization that works to promote responsible citizenship, educational attainment, and active engagement in improving the health, environment, and financial well-being of Hispanic families throughout the United States.
CONTACT: Robert Fanger
P: 317-410-7668
E: [email protected]
Untold News, a Non-Profit News Service Highlighting Israeli Innovation, Showcases Game-Changing Asthma Innovation that Provides Hope for the Nearly 19 Million Asthma Sufferers in the United States, 40% of Whom are Latinos*
Untold News, a Non-Profit News Service Highlighting Israeli Innovation, Showcases Game-Changing Asthma Innovation that Provides Hope for the Nearly 19 Million Asthma Sufferers in the United States, 40% of Whom are Latinos*
FT. LAUDERDALE, Fla., Feb. 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Untold News, (www.untoldnews.org), a non-profit news service highlighting Israeli innovation, released details today about two ground-breaking Israeli developments that offer new hope for the nearly 19 million U.S. Asthma sufferers, 40% of whom are Latinos.* The first Israeli innovation, developed by Prof. Elizabeth Fireman of the Institute of Pulmonary and Allergic Diseases at Tel Aviv University, is a new diagnostic induced sputum (IS) and analysis technique, which identifies microscopic foreign particles in your lungs. This technique was tested on 39 firefighters at Ground Zero after 9/11 and the results were compared against a control group of Israeli firefighters, identifying toxic metals including mercury in the rescue workers’ lungs. The second innovation, the Inspiromatic, created by Israeli mechanical engineer Nimrod Kaufmann with Dr. Guy Steuer, senior pulmonologist at Schneider Children’s Medical Center, is a device which takes the place of hard-to-use nebulizers for young children as well as the elderly and people with certain disabilities.
“Latinos are disproportionately impacted by Asthma and it is innovations such as these that can dramatically change the lives of the millions who suffer daily,” says Raja M. Flores MD, Chairman, Department of Thoracic Surgery Mount Sinai Health System. “I encourage my colleagues across the country to explore these innovations and examine opportunities for partnership and collaboration.”
Each of the Israeli innovations listed above are at different stages of development and optimism for official release is high. In fact, the IS technique recently underwent a new study soon to be published in which Dr. Fireman and her team of researchers compared the IS technique to environmental monitoring in mapping air pollution. They examined 136 urban children evaluated for asthmatic symptoms. And, the Inspiromatic successfully completed a clinical study at Schneider Children’s Medical Center.
“Sharing these ingenious innovations with America’s medical community and asthma suffers, not only inspires hope but also nurtures game-changing collaborations,” explains Marcella Rosen, President and Founder of Untold News. “We are thrilled to offer this resource to the growing Latino audience who—similar to Israelis—have overcome adversity, and as a result, thrive in entrepreneurial spirit,” Rosen concludes.
About Untold News
In 2010, Marcella Rosen founded Untold News (untoldnews.org) to inform Americans about the positive, non-political aspects of Israel. Untold News published Tiny Dynamo and its Spanish adaptation, El Pequeno Dinamo (http://amzn.to/1twjJ7s) to showcase 21 Israeli inventions that are improving the lives of people all around the world. Learn more at www.untoldnews.org and https://www.facebook.com/elpequenodinamo.
*Sources: http://www.cdc.gov/nchs/fastats/asthma.htm; http://www.edf.org/blog/2014/04/22/why-latinos-are-disproportionately-affected-asthma-and-what-we-can-do
Contact:
Latin2Latin Marketing + Communications
Maria Sinopoli
[email protected]
(954) 376-4800
Super Bowl Ring Pawned to Buy Drugs, Player Does Prison Time, Coach Bill Walsh Helps with Recovery
Super Bowl Ring Pawned to Buy Drugs, Player Does Prison Time, Coach Bill Walsh Helps with Recovery
Eason Ramson, Former SF 49ers Super Bowl Champion, Talks to Alcohol Justice About Alcohol, Drugs and Football
SAN FRANCISCO, Feb. 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — In a new “Stories of Alcohol Justice” video released today, Bruce Lee Livingston, Executive Director / CEO of Alcohol Justice, talks with Eason Ramson about his life and professional football career that ended when he spiraled into substance abuse, crime, and prison. “Eason fought his way back and does important work now with youth at the Bayview Hunters Point YMCA in San Francisco,” stated Livingston. “He’s committed to helping them overcome the influences that propelled him down a path of self-destruction.”
Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO
In the emotional video, Ramson describes hitting rock bottom fueled by peer pressure, alcohol, drugs and an indifferent sports league. He recovered with the help of San Francisco 49ers coach Bill Walsh. Now Ramson empowers youth through his CARE Program and challenges the power of Big Alcohol in sports.
“Alcohol ads, sponsorships, and celebrity endorsements associated with sports are just wrong and should stop,” said Ramson. “Not just because they are designed to lure people to over-consume, but because they also perpetuate a social norm that tells kids alcohol consumption is a normal everyday part of life and strongly associated with sporting success. I’m here to say it’s just not true.”
Studies show that the more alcohol ads kids see, the better the chance they will drink and in many cases binge drink. The younger a person starts drinking, the bigger the probability that person will be a customer for life who will experience significant alcohol-related harm.
The billions Big Alcohol spends advertising alcohol during sporting events leads to increased underage drinking as well as turning fun filled family events into drunken, potentially violent experiences. “Millions of youth will see feel-good beer ads this Sunday with ponies, puppies and Pac-Man pitching Budweiser and Bud Light Beer at the biggest football game of the year with the largest worldwide youth audience,” said Livingston.
Even though the NFL has been ineffective in the biggest scandals of the year involving, drugs, alcohol and domestic violence, this year’s big game will still promote Budweiser products. Livingston added, “The ads will play, tens of millions will watch, and the NFL and Anheuser Busch-InBev will profit in total disregard for the negative effect that alcohol misuse plays in the lives of young viewers and players alike.”
“The only game plan that will work is to eliminate global alcohol advertising, sponsorships, branding and promotions from all sports – from college games to the NFL championship, from the World Series to the World Cup and Olympics,” Livingston concluded. “As far as I’m concerned, the true scandal this month is not #deflategate, it is #BudLightGate.”
To see the video go to: www.AlcoholJustice.org
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CONTACT: |
Michael Scippa 415 548-0492 |
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Jorge Castillo 213 843-3336 |
Super Bowl XLIX Stars Julian Edelman and Malcolm Butler ‘Going to Disneyland!’ Monday, Feb. 2
Super Bowl XLIX Stars Julian Edelman and Malcolm Butler ‘Going to Disneyland!’ Monday, Feb. 2
GLENDALE, Ariz., Feb. 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Making dreams come true for the New England Patriots and their fans, wide receiver Julian Edelman and rookie Malcolm Butler continued a magical tradition Sunday night following the Patriots’ 28-24 victory over the Seattle Seahawks here in Super Bowl XLIX.
Rising from the frenzied, on-field hoopla moments after their team captured the National Football League championship, Edelman and Butler beamed into the cameras and shouted those four words that for decades have become synonymous with Super Bowl victory celebration.
“We’re going to Disneyland!”
Edelman and Butler each contributed huge plays for the Patriots in the final minutes of the game, giving New England its fourth Lombardi Trophy. Edelman caught a touchdown pass late in the fourth quarter to give the Patriots the lead and what turned out to be the winning score. Then, with 20 seconds left in the game and the Seahawks on the verge of scoring, cornerback Butler intercepted a pass on the goal line to seal the victory. Edelman’s touchdown catch was one of his nine receptions in the game, for 109 yards.
The pronouncement by Edelman and Butler, part of the production for one of TV’s most enduring and iconic Super Bowl commercials, was captured within seconds of the final gun. It was the latest episode of the “I’m going to Disneyland” commercial produced over a 28-year span. Fans can see the episode beginning Monday on the Disney Parks Blog.
On Monday, Edelman and Butler are scheduled for a hero’s welcome at Disneyland Park with a cavalcade down Main Street, U.S.A., accompanied by Mickey Mouse and in front of cheering park guests and Patriots fans. Following the cavalcade, the Patriots players are scheduled to conduct media interviews.
The last time two players visited a Disney park after winning the NFL championship was 2009, when Santonio Holmes and Ben Roethlisberger led the Pittsburgh Steelers to victory in Super Bowl XLIII.
The first of the “I’m going to Disneyland” commercials appeared in 1987 and featured New York Giants quarterback Phil Simms following his team’s triumph in Super Bowl XXI. The commercial was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks hours after the event. Since then, the commercial has created a national catchphrase, shouted by people of all ages following moments of great accomplishment.
This latest installment – the 48th in the long-running series – followed a similar script, airing only hours after the conclusion of Super Bowl XLIX on Sunday.
Edelman and Butler join a star-studded lineup of sports heroes such as Tom Brady, Eli Manning, Emmitt Smith, Michael Jordan, Kurt Warner, Coach Jon Gruden, Joe Montana, John Elway, Jerry Rice, Kareem Abdul-Jabbar, Doug Williams, Magic Johnson and NHL goalie Patrick Roy who have been featured during the nearly three decades of “I’m going to Disneyland” commercials.
About the Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and the reimagined Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprised of unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical 975-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its fun “day-at-the-beach” theme. For information on attractions and vacations at the Disneyland Resort, visit www.disneyland.com, call (866) 43-DISNEY or contact local travel agents.
New Research Finds Baby’s Genes, Not Mom’s, May Trigger Some Preterm Births
New Research Finds Baby’s Genes, Not Mom’s, May Trigger Some Preterm Births
SAN DIEGO, Feb. 2, 2015 /PRNewswire-HISPANIC PR WIRE/ — Some babies seem to have a genetic predisposition to a higher risk of being born too soon, a team of researchers said today. Variants in the fetus’s DNA – not the mother’s – may be what triggers some early births.
Joseph R. Biggio, MD, of the University of Alabama at Birmingham, and his colleagues from the Eunice Kennedy Shriver Genomics and Proteomics Network for Preterm Birth Research analyzed the number of copies of certain genes in the blood or saliva from hundreds of babies and their mothers. While there was no link between the number of copies of the mother’s genes and the chances of a preterm baby, there was a two- to eleven-fold increase in preterm births before 34 weeks of pregnancy when any of four genes were duplicated or seven genes were deleted in the babies born preterm, when compared to babies born full-term.
“These findings may help explain what triggers early labor in some women even when they’ve done everything right during pregnancy and there’s no obvious cause for an early birth,” explained March of Dimes Chief Medical Officer Edward R. B. McCabe, MD, MPH. “The hope is that this finding may one day lead to a screening test to help identify which babies are at a higher risk of an early birth.”
The preterm birth rate in the United States dropped more than 10 percent between 2013 and 2006, with most of the improvement focused in late preterm births (those between 34 and 37 weeks of pregnancy). Today’s research findings focused on early preterm births, births before 34 weeks of pregnancy, in which there has been little improvement in recent years.
More than 450,000 babies are born too soon each year in the U.S. Preterm birth (birth before 37 weeks of pregnancy) is the leading cause of newborn death, and babies who survive an early birth often face an increased risk of a lifetime of health challenges, such as breathing problems, cerebral palsy, intellectual disabilities and others. Even babies born just a few weeks early have higher rates of hospitalization and illness than full-term infants. It is a serious health problem that costs the United States more than $26 billion annually.
Dr. Biggio’s research is being honored by the March of Dimes at the annual Society for Maternal Fetal Medicine. Dr. McCabe presented Dr. Biggio with the March of Dimes award for Best Abstract in Prematurity at the SMFM’s Annual Meeting. 2015 marks the 12th year the March of Dimes award has been presented.
While the differences in the number of copies of the genes may not be causing a preterm birth, they may put a baby at a higher risk of infection or reacting to other harmful environmental factors that may trigger early labor and delivery, explained Dr. Biggio.
It may also help explain why treatment with progesterone, a naturally-occurring hormone in pregnancy shown to prevent some preterm births, work for only about one-third of women.
“We always thought we were treating the mother with progesterone, but perhaps we were actually treating the baby,” Dr. Biggio said. Dr. Biggio’s research was funded by the Eunice Kennedy Shriver National Institute of Child health and Human Development
The Society for Maternal-Fetal Medicine (est. 1977) is the premiere membership organization for obstetricians/gynecologists who have additional formal education and training in maternal-fetal medicine. The society is devoted to reducing high-risk pregnancy complications by sharing expertise through continuing education to its 2,000 members on the latest pregnancy assessment and treatment methods. It also serves as an advocate for improving public policy, and expanding research funding and opportunities for maternal-fetal medicine. The group hosts an annual meeting in which groundbreaking new ideas and research in the area of maternal-fetal medicine are shared and discussed. Visit www.smfm.org.
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help prevent premature birth and birth defects by joining March for Babies at marchforbabies.org. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and Twitter.
WomenHeart & Burlington Stores Launch Heart of Fitness Tour to Raise Awareness and Help Combat Women’s Heart Disease
WomenHeart & Burlington Stores Launch Heart of Fitness Tour to Raise Awareness and Help Combat Women’s Heart Disease
WomenHeart and Burlington Take Charge in the Fight against Heart Disease by Offering Free Fitness Events and Raising Funds to Support the Cause
BURLINGTON, N.J., Jan. 30, 2015 /PRNewswire-HISPANIC PR WIRE/ — Nearly 43 million women are currently living with heart disease– the leading cause of death of American women. However, women can easily take charge of their health and reduce the risk of heart disease by 30-50% by engaging in physical activity.[i] That’s why WomenHeart: The National Coalition for Women with Heart Disease and Burlington Stores, a national off price retailer, are dedicating the fourth year of their partnership to driving home the importance of exercise and physical activity in the fight against heart disease by launching the Heart of Fitness Tour.
Taking place at select Burlington locations this February, American Heart Month, the tour will inform women coast to coast about heart disease as the leading health threat and empower them to get moving. Additionally, from February 1 through March 31, Burlington customers can support the cause by donating $1 or more at check-out to benefit WomenHeart to further their mission to educate women about the importance of heart health and support women living with this chronic and life-threatening disease. As a thank you for donating, customers will receive 20% off the merchandise value of their purchase at www.1-800Flowers.com. Burlington will also donate $1, up to $25,000, to WomenHeart for every dress sold during that timeframe.
Customers are invited to participate in the Heart of Fitness Tour at select Burlington locations, which will consist of a complimentary fitness class led by certified instructors, including a light stretch and brisk walk around the store. On average, every minute you walk extends your life by one and a half to two minutes.[ii] The events will also offer free heart health screenings (blood pressure measurement, waist circumference, and a risk factor questionnaire) from heart health professionals. Bilingual educational materials will be distributed by WomenHeart Champions, heart disease survivors who are volunteer community educators and advocates for women’s heart health.
The tour will take place at each of the following Burlington stores from 11:00 a.m. – 4:00 p.m.*, with the fitness element taking place from 12:00 p.m. – 1:00p.m.:
- 2/3 – Chicago, IL (1100 South Canal St.)
- 2/5 – New York, NY (40 E. 14th St.)
- 2/5 – Puerto Rico (SR 2 & Main Avenue)
- 2/10 – Dallas, TX (3131 Forest Lane)
- 2/12 – Houston, TX (16311 F.M. 529)
- 2/17 – Miami, FL (5737 NW 7th St.)
- 2/19 – Tampa, FL (955 W. Brandon Avenue, Brandon)
- 2/24 – Phoenix, AZ (5000 S. Arizona Mills Circle, Tempe)
- 2/26 – Atlanta, GA (5766 Buford Highway North, Doraville)
- 2/26 – Los Angeles, CA (1201 S. Baldwin Avenue, Arcadia)
*Date/Locations are subject to change. Starting February 1st, be sure to visit BurlingtonCoatFactory.com/RedDressEvent and www.womenheart.org for event information, and follow #HeartofFitness.
“Burlington is committed to raising awareness about the importance of women’s heart health,” said Tom Kingsbury, Chairman and CEO, Burlington Stores. “We are pleased to be working with WomenHeart for the fourth consecutive year to help educate women nationwide about living heart healthy. Adding the new Heart of Fitness Tour to the campaign this year serves as a fun way to further engage with our customers and provide them with the tools they need live a healthy lifestyle.”
“Our partnership with Burlington means that more women nationwide will receive the life-saving services and resources necessary to live a heart healthy life,” said Mary McGowan, Interim Chief Executive Office of WomenHeart. “We look forward to supporting women throughout the country as they strive for better heart health!”
During the past three years, Burlington and its generous customers have raised more than $3.4 million to support WomenHeart and its free education and support services for women living with heart disease in communities throughout the country. It also enabled the organization to continue to support and educate Hispanic women – a high risk population for heart disease – through its Para la Mujer Hispana initiative.
About Burlington
Burlington is a national off-price retailer offering style for less with up to 65 percent off department store prices every day. Departments include ladies’ dresses, suits, sportswear, juniors, accessories, menswear, family footwear and children’s clothing. It also includes an assortment of furniture and accessories for baby at Baby Depot, home décor and gifts, along with the largest selection of coats in the nation for the entire family. Burlington has 542 stores in 44 States and Puerto Rico. For more, visit www.BurlingtonStores.com.
About WomenHeart: The National Coalition for Women with Heart Disease
WomenHeart: The National Coalition for Women with Heart Disease is the first and still only nation’s only patient centered organization serving the 42 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free online heart health action kit or to donate, visit www.womenheart.org/.
[i] Go A S, Mozaffarian, D, Roger, V L, Benjamin E J, et al. Heart Disease and Stroke Statistics 2014 Update: A Report from the American Heart Association Statistics Committee and Stroke Statistics Subcommittee. Circulation 2014. Pg. 122, pg. 208, pg. 209, pg. 122, pg. 204, pg. 202, pg. 203, pg. 77, pg. 39 & pg. 66.
[ii] Orenstein, B. W. (2014, January 21). 10 Surprises About Heart-Healthy Exercise. Retrieved from URL