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NSHMBA Unveils New Strategic Vision To Empower Future Hispanic Business Professionals At Its First Regional Job Fair

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DALLAS, Feb. 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — The National Society of Hispanic MBAs (NSHMBA) announced today details of its new strategic plan to address the changing educational and professional needs of young Hispanic business professionals at a press conference during its 2015 NSHMBA Academy & Job Fair in Dallas, Texas. Business professionals, Hispanic educational leaders, corporations, students and members of the media converged as NSHMBA CEO, Manny Gonzalez, explained how the organization is extending its focus to reach beyond the MBA community to undergraduate and high school-level students and other entrepreneurial audiences.

“For 26 years, our work has focused on advancing Hispanic leadership and career opportunities for Hispanic MBAs through higher education and professional development,” said Gonzalez. “While this remains an important directive for our organization, we recognize that in order to significantly improve Hispanic educational attainment, we must reach students earlier. Today we are putting a stake in the ground to assure that Hispanics have the best chance of acquiring the opportunities available in a marketplace where no one is guaranteed a job out of college anymore.”

With Hispanics expected to account for 60 percent of the U.S. population growth between 2005 and 2050, NSHMBA knows that Hispanic success in education and in the labor market is of immediate and long-term importance to the nation’s economy. A key aspect of the organization’s renewed mission is focused on expanding NSHMBA’s current and new programs to undergraduate students through the creation of university chapters. Initially, NSHMBA will be targeting universities in Chicago, Los Angeles and Dallas Ft. Worth.

Since 2004, Texas Christian University’s (TCU) Neeley School of Business has awarded hundreds of thousands of dollars in scholarships to NSHMBA members.

“We understand the vital role that quality education plays in unleashing the leadership potential of Hispanic students, so we have formed this long-standing partnership with NSHMBA to support their mission today and in the future,” said LaTanya Johns, Director of Graduate Career Services at the Neeley School of Business at Texas Christian University, lead sponsor of the 2015 NSHMBA Academy. “We are proud to be part of the historic unveiling of NSHMBA’s new strategic vision.”

While higher education will remain deeply engrained in NSHMBA’s DNA, the new strategic plan will add an aggressive corporate partners strategy designed to accelerate the community’s advancement through entrepreneurship, internships and corporate placements.

“NSHMBA stakeholders, including more than 350 U.S. corporate partners, have a growing interest for a broader pipeline of Hispanic talent across the overall educational spectrum. These same companies are looking to us for a more efficient and effective way to communicate with candidates,” continued Gonzalez.

One of the ways NSHMBA will connect Hispanic business professionals with its corporate partners is through its mentorship and internship programs – matching mentees and internship applicants with mentors and companies, respectively, in order to thrive in a mutually beneficial relationship with NSHMBA actively involved.

“Our organization’s evolution mirrors what the Hispanic community is experiencing as a whole in our country,” said NSHMBA’s CEO. “It is our obligation as one of the most influential Hispanic groups to expand our values to include the overall community. In doing so, we feel closer to realizing our ultimate goal of becoming the leading catalyst for Hispanic achievement by 2025.”

For more information on NSHMBA, please visit www.nshmba.org.

About the National Society of Hispanic MBAs
Founded in 1988, the National Society of Hispanic MBAs (NSHMBA) is a national 501(C)(3) nonprofit organization dedicated to promoting educational excellence, economic and social opportunities for Hispanics. With a national network of 40 local leadership chapters and close to 30,000 members, NSHMBA represents the Hispanic community in the U.S. and Puerto Rico.

Visit www.nshmba.org.

About the NSHMBA Academy
The NSHMBA Academy is a leadership enrichment program designed to accelerate professional development and support the advancement of Hispanic business professionals. Participants are exposed to a variety of breakout sessions focused on the development and advancement of Hispanic leaders, hosted by prominent experts and executives. The 2015 NSHMBA Academy event takes place Feb. 19 – 21 in Dallas, Texas, thanks to the support of the event’s lead sponsor, the Texas Christian University.

Media Contact:
Pedro Viera, 214.524.7536
[email protected]

 


SunEdison and GRID Alternatives Announce Major Solar Workforce Initiative

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Grid Alternatives






SunEdison and GRID Alternatives Announce Major Solar Workforce Initiative


BELMONT, California, Feb. 20, 2015 /PRNewswire-HISPANIC PR WIRE/ — SunEdison, Inc. (NYSE: SUNE), the world’s largest renewable energy development company, and the SunEdison Foundation, today announced a $5 million contribution to their philanthropic partnership with GRID Alternatives, the nation’s largest non-profit solar installer. Together, the organizations are launching a two-year initiative called RISE to connect the industry’s growing demand for skilled workers with communities that need jobs, and to build a more inclusive solar workforce. Building on the successful 2014 SunEdison and GRID Alternatives partnership to bring more women into the solar industry, the RISE initiative will provide underserved communities with solar job training and job placement through GRID Alternatives’ workforce development program. The $5 million contribution is both financial and in the form of solar panels.

Photo – http://photos.prnewswire.com/prnh/20150219/176696
Logo – http://photos.prnewswire.com/prnh/20150203/173064LOGO
Logo – http://photos.prnewswire.com/prnh/20150219/176697LOGO

“This partnership is making solar more accessible for everyone in America. For lower income families, that means lower electricity bills, more money for necessities, and the opportunity to receive valuable job training,” said Ahmad Chatila, President and Chief Executive Officer of SunEdison. “I’m very proud that with this contribution, SunEdison is truly helping the people who need it most.”

The RISE initiative will provide hands-on training and real-world solar installation experience to over 4,000 people across the country. In addition, the initiative will connect job trainees with solar companies looking for skilled workers. As part of the initiative, GRID Alternatives will provide 40 individuals with one-year paid fellowships in GRID Alternatives’ offices around the country through its SolarCorps program, and SunEdison employees will donate over 2,000 hours of their time installing solar systems for low-income families and supporting job-readiness for trainees.

“The solar industry is adding jobs at a rate of more than 20% year over year,” said Erica Mackie, co-founder and Chief Executive Officer of GRID Alternatives. “This is an incredible opportunity to connect an industry that needs good people with people that need good jobs, and that’s just what this partnership is doing.”

“The RISE workforce diversity initiative will help put climate policies to work for all Californians, by engaging those communities who need the most help with pollution, energy bills, and job opportunities,” California Senate President pro Tempore Kevin de Leon (D-Los Angeles) said. “GRID Alternatives and SunEdison’s partnership is a model for California – their job training program gives women and members of underserved communities the skills they need to secure jobs in the solar industry.”

“I have no doubt that the RISE initiative’s hands-on training and recruitment program will ensure that there will always be a ready reservoir of local talent as the industry continues to expand,” stated New York State Assembly member Marcos Crespo (D-Bronx). “And with the explosive growth in demand for solar in New York we’ll need these people. New York’s supportive policy environment for solar development and job creation is starting to pay dividends, with the Empire State now ranked 4th nationally in solar jobs. It is particularly encouraging to see that this robust job growth cuts across all income strata, including helping to expand the pool of minorities in the workforce.”

SunEdison and GRID Alternatives are also working with the White House this week to help President Obama meet his goal of installing 100 megawatts of solar capacity on federally assisted housing in a way that provides job training opportunities to the residents of those communities.

Individuals interested in getting more information on the initiative are invited to visit gridalternatives.org/rise.

About SunEdison
SunEdison is the world’s largest renewable energy development company and is transforming the way energy is generated, distributed, and owned around the globe. The company manufactures solar technology and develops, finances, installs, owns and operates wind and solar power plants, delivering predictably priced electricity to its residential, commercial, government and utility customers. SunEdison is one of the world’s largest renewable energy asset managers and provides asset management, operations and maintenance, monitoring and reporting services for its renewable energy customers around the world. Corporate headquarters are in the United States, with additional offices around the world. SunEdison’s common stock is listed on the New York Stock Exchange under the symbol “SUNE.” To learn more visit www.sunedison.com.

About GRID Alternatives
GRID Alternatives is a non-profit organization that makes renewable energy technology and job training accessible to low-income communities. The organization bring together community partners, volunteers and job trainees to implement solar power and energy efficiency for low-income families, providing energy cost savings, valuable hands-on experience, and a source of clean, local energy. More than 5000 families have benefited from the organization’s work to-date, saving $125 million in lifetime electricity costs, and over 19,000 people have received solar training. GRID Alternatives has ten regional offices and affiliates serving California, Colorado, the New York tri-state region, the mid-Atlantic region, and Tribal communities nationwide. Its international program also provides off-grid solar to rural communities in Nicaragua. For more information, visit www.gridalternatives.org.

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia


MMSDC Names New President

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MMSDC Names New President

Michelle Sourie Robinson brings experience, commitment to role


DETROIT, Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Michigan Minority Supplier Development Council (MMSDC) (http://www.minoritysupplier.org) has announced Michelle Sourie Robinson as the new president/CEO. She replaces Louis Green, who resigned to start a new venture in December, 2014. Robinson brings a wealth of experience, having spent thirteen years at Home Depot where she created their first supplier diversity department and supporting strategy, before founding Give & Receive, a non-profit organization that connects individuals and corporations to various charities.

Photo – http://photos.prnewswire.com/prnh/20150218/176289

In her role at Home Depot, Michelle also led the varied functions in support of the company’s multi-billion dollar Government Services Administration contract. As she and her team drove this strategic business focus, her primary responsibilities included the sourcing and development of women-owned, minority-owned and small businesses, the training and support of over 400 product and service buyers, as well as multi-level outreach activities on behalf of the entire Home Depot enterprise.

Her corporate career includes two of the world’s largest $70 Billion+ organizations; having begun as the youngest and first African-American attorney employed by Wal-Mart as Corporate Counsel, and ending after twenty years of professional service while being widely-regarded as one of the top in her field. “We are privileged to have Michelle in this role,” said Steve Kiefer, GM vice president of Global Purchasing and Supply Chain. “She brings great value and expertise which will benefit the MMSDC at every level.”

A native of Oklahoma, Michelle earned her B.S. in Organizational Administration from Oklahoma State University and holds a J.D. from the University of Kansas. She has served on numerous boards, including but not limited to National Minority Supplier Development Council, National Center for American Indian Enterprise Development, as well as Women’s Business Enterprise National Council for which she was a member of the Executive Committee, and Diversity Information Resources where she served as Vice-Chair. She was active within her church and community where she chaired the strategic planning committee, serves on the Howard University School of Communications Board of Visitors, Southern University MBA Advisory Board, and was an active member of Leadership Atlanta.

She and her husband have relocated from Atlanta to the metropolitan Detroit area, and look forward to becoming part of the corporate and community fabric.

About MMSDC

The Michigan Minority Supplier Development Council (MMSDC) is a non-profit, 501(c)3 organization committed to driving economic growth within minority communities. The MMSDC advances this mission by facilitating over $20 billion annually in business contracts between corporations and certified minority business enterprises (MBEs). Founded in 1977, the MMSDC certifies minority businesses, provides MBEs with access to procurement opportunities, and develops capacity for minority business development. The Michigan Council has been recognized by the National Minority Supplier Development Council as ‚’Regional Council of the Year’‚ three times since 2007 for its work in promoting minority business development. For more information about the MMSDC, visit www.minoritysupplier.org


(Español) Ricky Martin, en alianza con Simon Cowell, Saban Brands y “La Banda” de Univision, nombrado productor ejecutivo y juez del programa

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Univision Communications Inc.
Univision Communications Inc.
Univision Communications Inc.

Reality TV Star and Acclaimed Regional Mexican Female Artist Chiquis Rivera Hosts Dress Cutting Event in Miami

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Designer Adam Saaks, Chiquis Rivera and Super Latina, Gabriela Natale pose during the culmination of the Sprint Cut Your Bill in Half Event with the final result, Chiquis cut dress.





Reality TV Star and Acclaimed Regional Mexican Female Artist Chiquis Rivera Hosts Dress Cutting Event in Miami

Songstress proves that everything looks better cut in half by celebrating the “Cut Your Rate Plan In Half Event” by Sprint that provides unbeatable savings for customers who switch from Verizon and AT&T


MIAMI, Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Chiquis Rivera celebrated her nomination as the Regional Mexican Female Artist of the Year by hosting an event with Sprint and Samsung where a fashion designer cut her dress live in front of her biggest fans and transforming it into a work of art. The final dress design will be given away to a random fan via social media. Follow www.twitter.com/sprintlatino for more information. 

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/Spanish/7448951-sprint-corta-tu-plan-de-tarifas

SuperLatina, Gabriela Natale interviews Chiquis Rivera in Miami before designer to the stars cuts Chiquis dress transforming it into a work of art.

Samsung and Sprint strive to provide the best products and services to its customers while also offering memorable experiences and connecting them even closer to their passions.

The Cut Your Rate Plan in Half Event by Sprint proves that everything looks better “cut in half” just like the discounted rate plans of customers who switch to Sprint from Verizon and AT&T.

The final video of the dress transformation will be posted Thursday, February 19.
Click here to view the teaser video: https://www.youtube.com/watch?v=wtOlx61fJ_Q&feature=youtu.be

For more information about Cut Your Rate Plan In Half, visit www.sprint.com/mitaddeprecio.

About Sprint:
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served nearly 56 million connections as of December 31, 2014 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past four years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprintlatino and www.twitter.com/sprintlatino.

About Samsung Electronics Co., Ltd.:
Samsung Electronics Co., Ltd. Is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of U.S. $216.7 billion. To discover more, please visit www.samsung.com.

 

In collaboration with Sprint and Samsung, Chiquis Rivera smiles during the transition of her dress for the Sprint Cut Your Bill in Half Event.

 

Chiquis Rivera poses while designer to the stars, Adam Saaks transforms her dress into a work of art for the Sprint Cut Your Bill in Half Event.

 

Designer to the stars, Adam Saaks and Chiquis Rivera energetically cut the competition’s bill in half as part of the Sprint Cut Your Bill in Half Event.

 

Designer Adam Saaks, Chiquis Rivera and Super Latina, Gabriela Natale pose during the culmination of the Sprint Cut Your Bill in Half Event with the final result, Chiquis cut dress.

 


(Español) General Electric acepta penalidad civil de $3.5 millones, programa interno de cumplimiento por no reportar lavavajillas y estufas defectuosas

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Sorry, this entry is only available in Español.

Multicultural Advertising Case Studies from Hulu, Comcast, Toyota and Western Union to Be Showcased at 15th Annual Horowitz Cultural Insights Forum

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Multicultural Advertising Case Studies from Hulu, Comcast, Toyota and Western Union to Be Showcased at 15th Annual Horowitz Cultural Insights Forum 


NEW ROCHELLE, N.Y., Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — The 15th Annual Cultural Insights Forum, which will be held on March 25 at the Edison Ballroom in New York City, will feature a “Messaging Matters” track, a series of advertising case studies targeting multicultural and Hispanic consumers. The Cultural Insights Forum is a pioneering research- and strategy-driven event hosted annually by Horowitz Research, a leading multicultural and Hispanic research firm. The event is attended by over 400 executives in the media, advertising, technology and financial industries, and is recognized as a top venue for discussion of how to best serve the increasingly multicultural American media market.

The selected case studies exemplify innovative approaches to targeting today’s culturally diverse and multiplatform consumers by leveraging cultural insights. Featured case studies include:

  • Porque Puedo/Because I Can, presented by Jose Velez-Silva, Senior Director, Multicultural Marketing, Comcast and Silvina Cendra, Planning Director, Grupo Gallegos, is Comcast’s award-winning ad campaign. “Porque Puedo” breaks the mold of traditional Hispanic advertising strategy to target bicultural and more-acculturated Latinos who are often incorrectly assumed to be covered by general market messaging.
  • Never Too Far, presented by Mir Akhgar, Associate Director, Client Services, Gravity Media and a Western Union representative (TBD), targets Asian Indians and Filipinos who send money to their home country. The campaign sought to build energized differentiation from its competitors and foster an emotional connection with the consumer through in-culture partnerships and by leveraging social and CRM for storytelling.
  • Corolla Ready, presented by Joe Min, Group Account Director, interTrend and a Toyota representative (TBD), aimed to shift the image of the Corolla from the “car I should get” to the “car I want — now” among Asian American Millennials.
  • Speaking Their Language: How Hulu and Corona Reach Millennial Hispanics, presented by Justin Fromm, Head of Ad Sales Research, Hulu and Amy D’Souza, Media Manager, Constellation Brands Beer Division, illustrates how Hulu’s Bi-lingual Ad Selector helped Corona deliver on insights around viewer choice and acknowledge the two worlds in which Hispanic Millennials live.

The case study presentations are part of a robust agenda that includes a presentation of Horowitz’s latest ethnographic and survey research on multicultural audiences, the latest research from ESPN’s Advertiser Analytics team, and the third annual Emerging Voices Showcase. The day will also include high-level, thought-provoking panels on:

  • Video content and distribution in a multiplatform world;
  • Creating programming that resonates with multicultural, multiplatform Millennials;
  • Workplace and ownership diversity in the media and technology sector; and
  • How new technologies, like 4K TVs, wearables, and virtual reality are changing consumer attitudes and expectations toward media brands.

This year’s event is sponsored by ESPN, ESPN Deportes, Comcast, TV5MONDE, NUVO TV + FUSE, TV One and Cine Sony Television, among others.

Early bird registration pricing is in effect through February 20.  For more information and to register: www.culturalinsightsforum.com

Contact:

Liz O’Donnell  
[email protected]  
617-918-7062

 

 

  


Black Opal Celebrates New Definitions of Beauty for Women of All Complexions

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Black Opal Celebrates New Definitions of Beauty for Women of All Complexions

Innovative Multimedia Campaign Empowers Individual Beauty Expression


NEW YORK, Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, global beauty brand, Black Opal introduces a new multimedia campaign called “I Define My Beauty.” The new campaign is aimed at empowering, engaging and inspiring women of all complexions to express their individuality and embrace their unique look and defy stereotypes of beauty.

According to the U.S. Census Bureau, Americans who are made up of two or more races increased 32 percent between 2000 and 2010 at a minimum and only continues to rise. Multicultural beauty is now more than a “diversity” catchall; it’s an evolution that addresses the multidimensional and multilayered needs of women whose ethnicities and cultures are mixing together, making up today’s blended beauty.

According to Black Opal Artistic Director, Merrell Hollis, “I Define My Beauty is about rejecting the stereotypes and myths that other people put on you. It’s a movement to educate women of all complexions, ethnicities and ages to take chances and feel confident—whether they go for subtle mauve or saturated fuchsia, the choice is yours not someone elses.”

“I Define My Beauty” kicks off with a video featuring Celebrity Make-up Artist & Black Opal Artistic Director Merrell Hollis and other beauty professionals in New York City discussing their own definitions of beauty. The makeup pros tackle myths and stereotypes and discuss how their clients choose self-expression and creativity to make their own personal style statement, instead of relying on old-fashioned notions of beauty do’s and don’ts.  

Throughout the “I Define My Beauty” campaign, Black Opal will be encouraging women to join in the conversation via social media by following the conversation on Twitter and Instagram @blackopalbeauty and participate by sharing their I Define My Beauty stories using the hashtag #IDefineMyBeauty.

Black Opal understands color is more than just a matter of black and white. The campaign underlines Black Opal’s mission to not only celebrate the cultural heritage of every woman but to emphasize the brand’s long-standing focus and commitment to multicultural beauty in all its nuanced shades and tones.

The “I Define My Beauty” movement embraces the new blended beauty landscape and Black Opal’s vast, luxurious collection of pigment-rich, skin enhancing, stay true shades at an affordable price. Black Opal embraces the new face of beauty for today’s modern woman.

About BLACK OPAL
BLACK OPAL offers limitless possibilities in cosmetics and skincare to enhance the diverse beauty and address the unique needs of skin of color. With this targeted focus, BLACK OPAL has solidified its position as the most trusted beauty brand for women of color. BLACK OPAL is a global brand available in 30 countries worldwide. BLACK OPAL products are available by visiting www.blackopalbeauty.com, Walmart, CVS/Pharmacy, Rite Aid, Duane Reade, and OTC Stores nationwide. 

For more information, contact Bratskeir & Company Michelle Pascal [email protected] 212-679-2233


Honda Accord and Civic Ranked as Two Most Popular Models with Individual California Car Buyers in 2014

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Honda Logo.





Honda Accord and Civic Ranked as Two Most Popular Models with Individual California Car Buyers in 2014


– Accord #1 most popular car with Californians in 2014


– CR-V most popular SUV in California


– Second straight year for a Honda model to lead in California, with Civic earning the title in 2013


TORRANCE, Calif., Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Honda Accord and Civic were the two most popular vehicles with individual California car buyers in 2014, according to a Honda analysis of new-vehicle registration data from IHS Automotive. The Accord was California’s most popular vehicle with individual buyers in 2014, followed by Civic as the second most popular new vehicle1. 2014 was the second year in a row that a Honda vehicle earned the top spot in California, with Civic having taken the title in the Golden State in 20132.

Logo – http://photos.prnewswire.com/prnh/20140415/73520

Among all new vehicle registrations, California car buyers purchased 71,578 Accords and 67,293 Civics in 2014, up 17.3 and 0.5 percent, respectively, when compared to 2013 results. What’s more, in 2014 some 34,980 CR-V sport-utility vehicles were purchased by car buyers in California, up 9.8 percent in the state versus the previous year, making CR-V the most popular SUV in California in 2014.

“California is a critical battleground for the auto industry, and it tends to set the tone for the country in terms of product and sales trends, so it’s great to see California buyers choosing Honda over the competition in key product segments,” said John Mendel, executive vice president of sales at American Honda Motor Co., Inc. “We’re in a very strong position with core products like Accord, Civic and CR-V and we’re going to really fortify our light-truck lineup with the launch this spring of the all-new HR-V crossover and the summer arrival of the redesigned Pilot SUV.”

On a national basis, the Accord, Civic, CR-V and Odyssey were the top retail sellers in their respective segments for the second consecutive year, according to new-vehicle registration data from IHS Automotive. Taken together, retail registrations of Accord, Civic and CR-V topped 1 million units in 2014, totaling 1,031,266. Excluding full-size pickups, no other trio of models across the industry top retail registrations of more than one million units in a single year. National retail new vehicle registrations in 2014 for Honda’s three top sellers were 382,535 units for Accord, 317,025 for Civic, and 331,706 for CR-V.

Approximately 98 percent of Honda brand new car registrations in America in 2014 were to individual retail car buyers.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, and CR-Z along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2014, 98 percent of all Honda brand vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

1 Based on IHS Automotive total and retail registrations for 2014CY at California state level.
2 Based on IHS Automotive California new total and retail registrations for 2014CY and 2013CY.


Latina Bloggers Connect Proudly Announces the #WeAllGrow Summit and Its Lineup of Power Latina Keynote Speakers Designed to Empower Latina Digital Content Creators

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Latina Bloggers Connect Proudly Announces the #WeAllGrow Summit and Its Lineup of Power Latina Keynote Speakers Designed to Empower Latina Digital Content Creators

This one-of-a-kind bilingual conference sets the stage for meaningful networking, key professional connections, and will shed light on the future of digital influencer marketing


LOS ANGELES, Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — The first-ever bilingual conference designed by women in the forefront of digital marketing and content creation, #WeAllGrow Summit, aims to empower Latina bloggers and digital content creators by providing the tools they need to foster meaningful relationships with their followers and amplify their voice to truly become digital entrepreneurs. The sold-out conference will be held February 26-28, 2015 in Los Angeles, California at the LINE Hotel and will host distinguished expert panelists and speakers in categories including parenting, lifestyle, fashion, beauty, food, entertainment and much more.

“We wanted to design a conference that would provide useful tools in each session. Where everyone in attendance would experience professional growth and a place to create meaningful connections between brands and today’s digital influencers,” said Ana Flores, founder and CEO of Latina Bloggers Connect. “We are honored to have a lineup of industry leaders as sponsors of #WeAllGrow; brands that are truly in-tune with today’s consumer needs and have successfully reached Latina audiences through their own digital platforms.”

Latina Bloggers Connect is honored to welcome Michelle Freyre, General Manager of NEUTROGENA®, as a keynote speaker at the inaugural #WeAllGrow Summit. “The impressive Latina women creating and sharing digital content are trendsetters, role models, and opinion leaders,” says Freyre. “I am honored to share my story of professional growth with this audience, and by doing so, I hope that I can inspire and provide insight that helps them grow their very own businesses.” NEUTROGENA®, the #1 facial care brand among Latinas, is the title sponsor of the #WeAllGrow Summit.

#WeAllGrow Summit proudly welcomes Natalie Boden, Managing Director & Founder of BodenPR, also named “Top 40 under 40″ Heavy Hitters in PR by PRWeek, as a keynote conference speaker. Boden will help uncover the methodology of developing landmark campaigns and apply multicultural insights to unlock brand’s potentials. “Latinas are a force to be reckoned with, forging our economic growth by being the decision makers, purchase influencers and exercising an enormous power across social,” said Boden. “I’m looking forward to sharing the formula of managing growth and understanding the creative and practical elements that can help Latinas become entrepreneurs and have an impact on their own brand.”

Professional media powerhouse Cristy Marrero also joins #WeAllGrow as a keynote speaker. As current Group Content Chief for all Meredith Hispanic Media publications and certified Kundalini Yoga instructor and Reiki master, Marrero will shine light on how to stay creative, find balance, and achieve happiness. “True success in any industry goes beyond Facebook LIKES, it’s about strategically reaching your audience with content that is relatable, interesting and will move people to take action. We don’t have followers, we have fans. People share and comment because we are what they care about,” said Marrero.

NEUTROGENA®, Vive Mejor, YouTube, Crest, BodenPR, and Dove Dry Spray Antiperspirant are among the sponsors supporting this first-of-a-kind conference catering to influential Latinas and helping create a platform where great minds can unite to collaborate and together grow as hermanas, friends and business partners. Over 20 unique sessions will be led by distinguished expert panelists, innovators and leaders from various industries and Hispanic organizations and over 200 online personalities and trailblazers in the Latina digital space are expected to attend the #WeAllGrow Summit.

For more information please visit www.weallgrowsummit.com.

About Latina Bloggers Connect, Inc.
Latina Bloggers Connect (LBC) is an opt-in network of multicultural and bilingual bloggers, vloggers and social media influencers in the U.S. with over 1700 registered members. Since 2010, LBC has been connecting recognized brands with key influencers to maximize and effectively execute marketing, digital and PR campaigns. With a boutique-feel but with impactful results, LBC specializes in creating creative and compelling programs, tailored content and experiential events to fit any brand’s needs. LBC has also created an online community designed to equip members with the tools and resources they need to produce quality content while remaining authentic and true to style. The #WeAllGrow Summit is part of LBC and created to fill a gap in the social media landscape while helping both brands and influencers further thrive.

Contact: Denisse Montalvan, [email protected]


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