NEW ROCHELLE, N.Y., Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — The 15^th Annual Cultural Insights Forum, which will be held on March 25 at the Edison Ballroom in New York City, will feature a “Messaging Matters” track, a series of advertising case studies targeting multicultural and Hispanic consumers. The Cultural Insights Forum is a pioneering research- and strategy-driven event hosted annually by Horowitz Research, a leading multicultural and Hispanic research firm. The event is attended by over 400 executives in the media, advertising, technology and financial industries, and is recognized as a top venue for discussion of how to best serve the increasingly multicultural American media market.

The selected case studies exemplify innovative approaches to targeting today’s culturally diverse and multiplatform consumers by leveraging cultural insights. Featured case studies include:

• Porque Puedo/Because I Can, presented by Jose Velez-Silva, Senior Director, Multicultural Marketing, Comcast and Silvina Cendra, Planning Director, Grupo Gallegos, is Comcast’s award-winning ad campaign. “Porque Puedo” breaks the mold of traditional Hispanic advertising strategy to target bicultural and more-acculturated Latinos who are often incorrectly assumed to be covered by general market messaging.
• Never Too Far, presented by Mir Akhgar, Associate Director, Client Services, Gravity Media and a Western Union representative (TBD), targets Asian Indians and Filipinos who send money to their home country. The campaign sought to build energized differentiation from its competitors and foster an emotional connection with the consumer through in-culture partnerships and by leveraging social and CRM for storytelling.
• Corolla Ready, presented by Joe Min, Group Account Director, interTrend and a Toyota representative (TBD), aimed to shift the image of the Corolla from the “car I should get” to the “car I want — now” among Asian American Millennials.
• Speaking Their Language: How Hulu and Corona Reach Millennial Hispanics, presented by Justin Fromm, Head of Ad Sales Research, Hulu and Amy D’Souza, Media Manager, Constellation Brands Beer Division, illustrates how Hulu’s Bi-lingual Ad Selector helped Corona deliver on insights around viewer choice and acknowledge the two worlds in which Hispanic Millennials live.

The case study presentations are part of a robust agenda that includes a presentation of Horowitz’s latest ethnographic and survey research on multicultural audiences, the latest research from ESPN’s Advertiser Analytics team, and the third annual Emerging Voices Showcase. The day will also include high-level, thought-provoking panels on:

• Video content and distribution in a multiplatform world;
• Creating programming that resonates with multicultural, multiplatform Millennials;
• Workplace and ownership diversity in the media and technology sector; and
• How new technologies, like 4K TVs, wearables, and virtual reality are changing consumer attitudes and expectations toward media brands.

This year’s event is sponsored by ESPN, ESPN Deportes, Comcast, TV5MONDE, NUVO TV + FUSE, TV One and Cine Sony Television, among others.

Early bird registration pricing is in effect through February 20.  For more information and to register: www.culturalinsightsforum.com

Contact:

Liz O’Donnell  
[email protected]  
617-918-7062

LOS ANGELES, Feb. 19, 2015 /PRNewswire-HISPANIC PR WIRE/ — The first-ever bilingual conference designed by women in the forefront of digital marketing and content creation, #WeAllGrow Summit, aims to empower Latina bloggers and digital content creators by providing the tools they need to foster meaningful relationships with their followers and amplify their voice to truly become digital entrepreneurs. The sold-out conference will be held February 26-28, 2015 in Los Angeles, California at the LINE Hotel and will host distinguished expert panelists and speakers in categories including parenting, lifestyle, fashion, beauty, food, entertainment and much more.

“We wanted to design a conference that would provide useful tools in each session. Where everyone in attendance would experience professional growth and a place to create meaningful connections between brands and today’s digital influencers,” said Ana Flores, founder and CEO of Latina Bloggers Connect. “We are honored to have a lineup of industry leaders as sponsors of #WeAllGrow; brands that are truly in-tune with today’s consumer needs and have successfully reached Latina audiences through their own digital platforms.”

Latina Bloggers Connect is honored to welcome Michelle Freyre, General Manager of NEUTROGENA®, as a keynote speaker at the inaugural #WeAllGrow Summit. “The impressive Latina women creating and sharing digital content are trendsetters, role models, and opinion leaders,” says Freyre. “I am honored to share my story of professional growth with this audience, and by doing so, I hope that I can inspire and provide insight that helps them grow their very own businesses.” NEUTROGENA®, the #1 facial care brand among Latinas, is the title sponsor of the #WeAllGrow Summit.

#WeAllGrow Summit proudly welcomes Natalie Boden, Managing Director & Founder of BodenPR, also named “Top 40 under 40″ Heavy Hitters in PR by PRWeek, as a keynote conference speaker. Boden will help uncover the methodology of developing landmark campaigns and apply multicultural insights to unlock brand’s potentials. “Latinas are a force to be reckoned with, forging our economic growth by being the decision makers, purchase influencers and exercising an enormous power across social,” said Boden. “I’m looking forward to sharing the formula of managing growth and understanding the creative and practical elements that can help Latinas become entrepreneurs and have an impact on their own brand.”

Professional media powerhouse Cristy Marrero also joins #WeAllGrow as a keynote speaker. As current Group Content Chief for all Meredith Hispanic Media publications and certified Kundalini Yoga instructor and Reiki master, Marrero will shine light on how to stay creative, find balance, and achieve happiness. “True success in any industry goes beyond Facebook LIKES, it’s about strategically reaching your audience with content that is relatable, interesting and will move people to take action. We don’t have followers, we have fans. People share and comment because we are what they care about,” said Marrero.

NEUTROGENA®, Vive Mejor, YouTube, Crest, BodenPR, and Dove Dry Spray Antiperspirant are among the sponsors supporting this first-of-a-kind conference catering to influential Latinas and helping create a platform where great minds can unite to collaborate and together grow as hermanas, friends and business partners. Over 20 unique sessions will be led by distinguished expert panelists, innovators and leaders from various industries and Hispanic organizations and over 200 online personalities and trailblazers in the Latina digital space are expected to attend the #WeAllGrow Summit.

For more information please visit www.weallgrowsummit.com.

About Latina Bloggers Connect, Inc.
Latina Bloggers Connect (LBC) is an opt-in network of multicultural and bilingual bloggers, vloggers and social media influencers in the U.S. with over 1700 registered members. Since 2010, LBC has been connecting recognized brands with key influencers to maximize and effectively execute marketing, digital and PR campaigns. With a boutique-feel but with impactful results, LBC specializes in creating creative and compelling programs, tailored content and experiential events to fit any brand’s needs. LBC has also created an online community designed to equip members with the tools and resources they need to produce quality content while remaining authentic and true to style. The #WeAllGrow Summit is part of LBC and created to fill a gap in the social media landscape while helping both brands and influencers further thrive.

Contact: Denisse Montalvan, [email protected]

NEW YORK, Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — MediaPost Communications announces the speakers for its “Engage Hispanics” Conference in Miami on Tuesday, February 24^th. They include Juan Pablo Gonzalez from Coca-Cola, Ruben Rivera from State Farm, Francisco Rivera of Telemundo, Xavier Turpin of Dunkin Brands and Mike Valdes-Fauli of Pinta. A full list of speakers can be found at http://www.mediapost.com/engage-hispanics/speakers. The conference will take place at Hyatt Regency Miami, Florida.

Logo – http://photos.prnewswire.com/prnh/20150218/176298LOGO

The day’s agenda will focus on marketing in a multicultural nation. Differences in national roots, language choice, generational identity and location all make this a tale of many markets where brands and their agencies can’t expect success from standard national ad plan strategies or one-size-fits-all creative.

MediaPost is well known for the quality of their conferences, which are programmed exclusively by proven, expert, unbiased journalists. Gary Milner, Lenovo’s Director of Digital Marketing has said MediaPost’s industry expertise allows him “… to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come.”

For more information on the “Engage Hispanics” Conference, please go to: http://www.mediapost.com/engage-hispanics/

MediaPost will also be holding an OMMA (Online Media Marketing & Advertising) Conference on the “Art & Science of Digital Advertising” on Monday, February 23rd at the same venue. This conference will focus on strategies and tools available to marketers and agencies to master both the creative and the science of online advertising. For more information on this conference, please go to:  http://www.mediapost.com/omma-miami/

About The Company

MediaPost Communications provides news and commentary by leading media and marketing journalists, not only on industry trends but how technology is changing every aspect of social interaction. For almost 20 years, mediapost.com has been the largest and most influential online publisher for media, marketing and advertising professionals … a complete resource for news, research, and events.

MediaPost produces and hosts a variety of industry events throughout the year. These highly respected events deliver the premium level of content, depth, and valuable information found daily in MediaPost publications and websites to thousands of attendees comprised of top advertising agency executives, leading brand marketers, publishers, researchers, analysts and top media, marketing and advertising industry practitioners.

Contact: Laura Daly, [email protected], 1-212-849-2905