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Seaborne Airlines to Launch Service between San Juan and Anguilla

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SAN JUAN, Puerto Rico, Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Seaborne Airlines is pleased to announce the addition of non-stop service between San Juan Luis Muñoz Marín International Airport (SJU) to Clayton J. Lloyd International airport on the island of Anguilla (AXA), with service starting on April 30, 2015.  With the addition of Anguilla, Seaborne will now serve 16 destinations throughout the Caribbean.  This is as many destinations as was offered at San Juan before Seaborne established a hub there.  

Anguilla passengers can use Seaborne Airlines for seamless connections with the carrier’s portfolio of partner airlines.  Flights will also be marketed by American Airlines via codeshare, and will be available for sale on all American Airlines distribution channels, including AA.com.  Additional Seaborne connecting partners include Air Europa, Delta Air Lines, JetBlue, and United Airlines.  In aggregate, Seaborne and the carrier’s partners offer non-stop service to 32 destinations in the Americas and Europe from San Juan.  Seaborne’s expanding network out of San Juan has helped solidify San Juan’s position as the Caribbean’s largest hub.    

“We are excited to help facilitate travel to the beautiful island of Anguilla with Seaborne’s un-paralleled customer service,”  said Gary Foss, CEO and President of Seaborne Airlines, “the service would not have been possible without the support of The Puerto Rico Tourism Company and the Anguilla Tourism Board.  We thank them for their support.”   

Seaborne’s service into Anguilla will launch on April 30, 2015, and operate three times weekly.  Service will operate on Seaborne’s fleet of Saab 340 aircraft, comfortably configured with 34 seats, two pilots, and a flight attendant.  Details of Seaborne’s schedule into Anguilla is provided below:

Origin

Destination

Departure

Arrival

Days of Week

San Juan (SJU)

Anguilla (AXA)

1:00 pm

2:05 pm

Thu, Sat, Sun

Anguilla (AXA)

San Juan (SJU)

2:50pm

3:55pm

Thu, Sat, Sun

About Seaborne Airlines

Seaborne Airlines has been operating in the Caribbean for over 20 years, carrying more than 2.5 million customers safely.  With over 1,500 monthly departures to 15 airports, Seaborne serves San Juan’s Luis Muñoz Marín International Airport, St. Thomas airport and seaplane base, St. Croix airport and seaplane base, Tortola, Dominica, Martinique, Guadeloupe, Saint Maarten, St. Kitts, Nevis, La Romana, Punta Cana, and Santo Domingo.  All flights operate with two pilots and two engines under Federal Air Regulation Part 121, the strictest code of the US Federal Air Regulation governing air travel.    


New York City Now Benefits From The Gold Standard In Fighting Child Abuse

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New York City Now Benefits From The Gold Standard In Fighting Child Abuse


NEW YORK, Feb. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Safe Horizon, the nation’s largest victim services agency, has opened a new Child Advocacy Center (CAC) in the Bronx, with significant support from the de Blasio Administration. This center will be staffed by experts from Safe Horizon, the Administration for Children’s Services, the New York Police Department, the Bronx District Attorney’s Office, the New York City Law Department and Montefiore Medical Center. Together, this team of experts will investigate and respond to the most serious cases of sexual and severe physical child abuse in the Bronx.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7448051-safe-horizon-child-advocacy-center/

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/MNR/7448051_a_CACrecut_0217.mp4

Photo – http://www.multivu.com/players/Spanish/7448051-safe-horizon-child-advocacy-center/gallery/image/309bf305-ccae-49a1-8b4b-b9a081301519.HR.jpg  

Photo – http://www.multivu.com/players/Spanish/7448051-safe-horizon-child-advocacy-center/gallery/image/1aa4514d-99ce-40aa-9459-86dbbf9044eb.HR.jpg  

Photo – http://www.multivu.com/players/Spanish/7448051-safe-horizon-child-advocacy-center/gallery/image/528eee52-8637-401b-b7df-fc6cd86ef7ba.HR.jpg

The NYC Administration for Children’s Services investigates more than 50,000 reports of suspected child abuse and neglect every year across New York City. The Child Advocacy Center model is a proven, effective approach to investigating and responding to allegations of severe child abuse and neglect, bringing together various disciplines necessary to the process and helping children heal. It ensures children’s safety, addresses their physical injuries and emotional trauma, and brings abusers to justice. In 2015, The Bronx CAC will see an estimated 2,000 of the most serious cases of child abuse in the borough. It will likely be one of the CACs with the highest volume in the country.

“Together with our government partners, we’ve realized the vision of having a Child Advocacy Center in every borough.  Abused children in all of New York City will now receive the absolute best care available,” said Safe Horizon CEO Ariel Zwang. The organization will be the only one in the country to operate five CACs in an urban setting where all responding agencies are under one roof.

As stated by Teresa Huizar, Executive Director of National Children’s Alliance, “We are thrilled to see the expansion of the Child Advocacy Center model and to know that more children in need will ultimately be served. As the accrediting body for Child Advocacy Centers, we are committed to working with Safe Horizon and the over 770 other Child Advocacy Centers across the nation to ensure best practices are shared, training and support are provided, and advocacy at the highest level is offered on behalf of children in need.”

New York City’s CACs are places of hope and healing for abused children. Safe Horizon has implemented a brief mental health intervention developed by Yale University Child Study Center, the Child and Family Traumatic Stress Intervention (CFTSI).  Over 1,000 children have completed CFTSI at a Safe Horizon CAC since 2008, resulting in significant reductions of their suffering and traumatic symptoms.

About Safe Horizon
Safe Horizon empowers victims of domestic violence, child abuse, sexual assault and human trafficking to move from crisis to confidence – touching the lives of 250,000 New Yorkers every year. www.safehorizon.org

Safe Horizon's leads city in establishing Child Advocacy Centers in all NYC.

 

The Bronx CAC waiting room was designed to be inviting to children. Staff painted a mural of a tree and are asking visitors to write a message of hope on paper leaves.

 

The jail cell where suspects are held for arrest processing before being moved to central booking to await arraignment. Alleged offenders are brought into the facility through a separate entrance so that they never have to interact with their victims.

 

CONTACT:
Communications Department | [email protected] 
t. 212-577-7709 | c. 646-306-1136


Multicultural Marketing Experts Release ‘1+1=3 Changing The Equation With The Booming Hispanic Market’

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Multicultural Marketing Experts Release ‘1+1=3 Changing The Equation With The Booming Hispanic Market’


DALLAS and NEW YORK, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Dieste, Inc., recognized multicultural marketing and advertising specialists, have released their first book, 1+1=3 Changing The Equation With The Booming Hispanic Market.

Photo – http://photos.prnewswire.com/prnh/20150217/176017

The book provides a unique view of Hispanic life in the U.S., sharing Dieste’s expertise as an innovator in the field for multicultural marketing. “I couldn’t put 1+1=3 down until I was done, and then whipped off a dozen action items that came directly from it. This is a must-read for anyone addressing the Hispanic market (and virtually any other)!” said Len Schlesinger, Baker Foundation Professor at Harvard Business School.

The book also dedicates several chapters to myth busting, highlighting that much of what some believe about U.S. Hispanic culture just isn’t so. Many American businesses get caught up in these misconceptions, which may lead to costly mistakes. Chapters provide ideas and advice on how to unlock the potential of the Hispanic market and avoid landmines.

“Amidst a world of danger and concern, there is one irrefutable trend that should give Americans confidence and hope – the emergence of promising and young multicultural majority in America. Dieste has accurately captured the economic, cultural and brainpower trends, which suggest America’s best days are ahead of us,” said Henry Cisneros, founder and Chairman of Cityview. 

http://www.oneplusonethebook.com.

About Dieste, Inc.

Dieste, Inc, the company for the new multicultural connected age, develops creative solutions and services to grow our clients’ businesses. As an innovator in our field and the most awarded agency in its class, Dieste is a three-time Ad Age Multicultural Agency of the Year winner. We are at the crossroads of technology, design and addressability, and our work spans from business consulting and product innovation to mobile/social communications, e-commerce and brand development. Dieste was established in 1995 and is part of the DAS Group of Companies. Dieste is located in New York, NY and Dallas, TX.  For more information: www.dieste.com.

About The DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact:
Carla Eboli
214-259-8039
[email protected]

 


Xoom Announces Instant Deposit and Cash Pickup Services with Banco Agricola, the Largest Bank in El Salvador

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Xoom Announces Instant Deposit and Cash Pickup Services with Banco Agricola, the Largest Bank in El Salvador

Money can be deposited instantly into any Banco Agricola account, 24 hours a day, seven days a week, 365 days a year


SAN FRANCISCO, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Xoom Corporation (NASDAQ: XOOM), a leading digital money transfer provider, and Banco Agricola, the largest bank in El Salvador, have collaborated to offer instant bank deposits to all Banco Agricola accounts, as well as a cash pickup service. These new services allow Xoom customers to instantly send money directly into any Banco Agricola account or have recipients pick up cash at more than 80 Banco Agricola locations throughout El Salvador.

Logo – http://photos.prnewswire.com/prnh/20150217/176120LOGO

“Xoom is committed to providing ‘instant’ services, and we’re pleased to launch instant deposit with the largest bank in El Salvador,” said Julian King, Xoom’s Senior Vice President, Marketing and Corporate Development. “People can choose from two convenient ways to send money — instant deposit or cash pickup. Through our collaboration with Banco Agricola, customers can rest assured that their loved ones can receive money without waiting or having to be mindful of cut-off times. Xoom customers can send 24 hours a day, seven days a week, every day of the year from their computer, mobile phone, or tablet.”

Xoom customers can send money for cash pickup at any Banco Agricola location, which are generally open Monday to Friday, from 9:00 a.m. to 4:00 p.m.

To send money to El Salvador, customers can log in to https://www.xoom.com/el-salvador/send-money 24 hours a day, seven days a week, from any internet connected device. From there, they can quickly and easily deposit money or send cash to any Banco Agricola location.

About Xoom
Xoom is a leading digital money transfer provider that enables consumers to send money to and pay bills for family and friends around the world in a secure, fast and cost-effective way, using their mobile phone, tablet or computer. During the 12 months ended December 31, 2014, Xoom’s more than 1.2 million active customers sent approximately $6.9 billion with Xoom. The company is headquartered in San Francisco and can be found online at www.xoom.com.

(Xoom – g)


National Pork Board to Delight Consumers with Unique, Healthy and Flavorful Pork-inspired Recipes at the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE

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National Pork Board to Delight Consumers with Unique, Healthy and Flavorful Pork-inspired Recipes at the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival presented by FOOD & WINE 

Celebrity Chefs Doreen Colondres and Jose Mendin will serve as pork ambassadors at
the nation’s largest food festival


DES MOINES, Iowa, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — As food enthusiasts from across the country prepare to descend upon Miami for the 2015 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF), the National Pork Board is preparing to serve up flavorful and unexpected pork-inspired surprises at the Festival, the nation’s largest of its kind.

Logo – http://photos.prnewswire.com/prnh/20140825/139403

The event runs from Thursday, February 19 through Sunday, February 22, 2015. The National Pork Board will participate in three signature events:

  • Goya Foods’ Swine & Wine presented by the National Pork Board hosted by Marc Forgione, where the organization will introduce its first ever “National Pork Board Critics’ Choice Award“.
  • Fun and Fit as a Family sponsored by Carnival featuring Goya Kidz Kitchen. Celebrity Chef Doreen Colondres will feature a LIVE interactive food demonstration in the Whole Foods Market Food Lab with pork as the main protein.
  • The Seminole Hard Rock Hotel & Casino’s Meatopia: The Q Revolution presented by Creekstone Farms hosted by Guy Fieri curated by Josh Ozersky — an event the National Pork Board will serve as a pork sponsor.

“The Festival brings together a diverse multicultural audience – from food experts and chefs to those who just enjoy trying new things – and provides the perfect setting to showcase the wide variety of delicious and healthy pork-inspired recipes,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “It also introduces consumers to the versatility and joy of cooking with pork.” 

The following delicious pork-inspired recipes and activation will be featured at the SOBEWFF events:

Fun and Fit as a Family – the event is all about kids and having fun with food. Saturday, February 21, 2015 at Parrot Jungle from 10 a.m. – 5 p.m. 

  • Celebrity Chef Doreen Colondres will host a fun-filled, LIVE demonstration in the Whole Foods Market Food Lab from 1:30 p.m. – 2: 30 p.m., where kids will prepare two pork-inspired recipes alongside her.
  • Participating children will turn into “Little Pork Gurus” (or “Pequenos Sabios del Sabor” in Spanish), an extension of the National Pork Board’s Sabios del Sabor ongoing Hispanic campaign, which promotes the versatility and nutritional benefits of pork, as well as inspirational and delicious recipes options.
  • Recipes designed exclusively for the event by Chef Doreen Colondres: Pork Pita Pizza and Orange Honey Pork Meatballs. Recipes available at PorkTeInspira.com/recetas.

Meatopia: The Q Revolution – this is a meat lover’s dream and the National Pork Board is planning a takeover as a pork sponsor of the event. Saturday, February 21, 2015 at Delano Hotel from 7:00 p.m. – 10:00 p.m.

Goya Foods’ Swine & Wine presented by the National Pork Board hosted by Marc Forgione – this is the biggest celebration of pork during the Festival. Sunday, February 22, 2015 at The Biltmore Hotel from 5:30 p.m. – 8:30 p.m.

  • Swine & Wine exclusively features pork dishes prepared by more than 20 acclaimed chefs.
  • “The 2015 National Pork Board Critics’ Choice Award” – 1st, 2nd and 3rd place – will be presented to the best pork dish, judged by National Pork Board Ambassadors Chef Doreen Colondres of The Kitchen Doesn’t Bite and Chef Jose Mendin of The Pubbelly Restaurant Group. In addition, other distinguished chefs and celebrities will serve as judges, including acclaimed Chef Juan Mari Arzak, Goya Foods’ Executive Chef Fernando Desa, Chef James Tahhan of Telemundo “Un Nuevo Dia,” Marc Forgione, restaurateur and Food Network Iron Chef, and Raul De Molina, host of Univision’s “El Gordo y La Flaca.”
  • The National Pork Board will also host an entertainment and social media lounge at the event, Chef Colondres and Chef Mendin, together with a promotional team will be on hand to engage attendees with Pork wisdom and give-aways to dare attendees express, share and celebrate Pork as true flavor gurus.
  • Chef Jose Mendin of The Pubbelly Restaurant Group has developed a Braised Pork Pastelon recipe for PorkTeInspira.com, the National Pork Board’s Spanish-language website. The recipe will be added to the Pubbelly restaurant menu during the week of the Festival. Recipe available at PorkTeInspira.com/recetas.

The 14th annual edition of SOBEWFF, America’s favorite wine and culinary extravaganza, will once again benefit Florida International University’s (FIU) Chaplin School of Hospitality & Tourism Management and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised more than $20 million for the School. Tickets for these select events and others are available at www.sobefest.com, and via phone at 877-762-3933.  

For more information on National Pork Board, including new recipes, information on choice and lean cuts, health and safety information, cooking tips and promotions, visit PorkTeInspira.com. To join the conversation, like our Facebook page at Facebook.com/PorkTeInspira, and follow us on Twitter.com/PorkTeInspira and Instagram @PorkTeInspira, using #SabiosDelSabor.

The National Pork Board has partnered with Beeler Pork and Hormel Foods for the pork contribution of this sponsorship.  

About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management.  For more information, visit Pork.org.

PorkTeInspira.com is a resource of pork information and inspiration, including mouthwatering recipes, nutritional content of pork, choice cuts, health and safety information and cooking tips.


FAU Polls Finds Hispanics Support Obama’s Cuba Policy, Favor Expanding Trade, Re-establishing Diplomatic Relations

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FAU Polls Finds Hispanics Support Obama’s Cuba Policy, Favor Expanding Trade, Re-establishing Diplomatic Relations


Republicans More Likely to Visit than Democrats


BOCA RATON, Fla., Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hispanics earning the highest incomes were most likely to support lifting the U.S. embargo with Cuba and were most optimistic that it would lead to regime change, according to the latest survey conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in the College of Business.

Overall, Hispanics support lifting the embargo, with 43 percent in favor, 24 percent opposed and 33 percent undecided. Among those earning under $25,000, 24.1 percent opposed the embargo. Opposition to the embargo rises to 41.9 percent of those earning $25,000 to $75,000, while 67.8 percent earning more than $75,000 opposed it. Highest income earners also were most optimistic that lifting the embargo would lead to regime change (64.5 percent).

A majority of all Hispanics surveyed (73 percent) were in favor of re-establishing diplomatic relations with Cuba and in favor of unrestricted travel to Cuba (61 percent). Overall, expanding trade with Cuba was favored by 68 percent of respondents, including 87.1 percent of highest income earners ($75,000-plus). Republicans are most likely to visit Cuba (56.8 percent), while only 38.5 percent of Democrats said they are likely to visit. 

“A plausible explanation for the support of high income earners to lift the embargo could be the vision of investing in Cuba,” said Monica Escaleras, director of BEPI. “Young respondents as well as high-income earners might see lucrative opportunities, perhaps opening businesses in Cuba.”

The Cuba poll was part of a monthly survey by BEPI of consumer optimism among Hispanics, which rose to a new high of 100.69, up from 86.4 in December, the highest level since FAU started calculating the index in August 2014. The survey was conducted nationally from Jan. 1 through Jan. 31. The polling sample consisted of 500 Hispanics with a margin of error of +/- 4.33 percent and a 95 percent confidence level.

For more information, visit www.business.fau.edu/bepi or contact Monica Escaleras at 561-297-1312 or [email protected].  

 


MEXICANICOS Comes To Discovery En Espanol Showcasing The World’s Most Imaginative Hot Rods And Limousines

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Martín Vaca and his team, protagonists of Discovery en Español’s new series. MEXICÁNICOS premieres Monday, March 2 at 10PM.

 Martín Vaca and his clients, Jesús and Francisco Elizalde, son of Mexican singer Lalo “El Gallo” Elizalde. MEXICÁNICOS, Mondays at 10PM.
Martín Vaca and his clients, Jesús and Francisco Elizalde, son of Mexican singer Lalo “El Gallo” Elizalde. MEXICÁNICOS, Mondays at 10PM.
dsce_2015_logo_blkdsce_2015_logo_blk
 Martín Vaca and his clients, Jesús and Francisco Elizalde, son of Mexican singer Lalo “El Gallo” Elizalde. MEXICÁNICOS, Mondays at 10PM.
Martín Vaca and his clients, Jesús and Francisco Elizalde, son of Mexican singer Lalo “El Gallo” Elizalde. MEXICÁNICOS, Mondays at 10PM.
Mexicanicos 1



MEXICANICOS Comes To Discovery En Espanol Showcasing The World’s Most Imaginative Hot Rods And Limousines


The new series stars Mexico’s legendary restorer and mechanic Martin Vaca, whose feats of engineering and creativity are unparalleled


MIAMI, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — Just when you thought you’d seen it all when it comes to extreme automotive design, Discovery en Espanol introduces MEXICANICOS, a series starring renowned restorer and mechanic Martin Vaca, who has spent more than 50 years transforming the world’s most astonishing limousines. Starting March 2, MEXICANICOS (#mexicanicos) will air Mondays at 10PM E/P as part of the network’s popular ‘Lunes de motores’ block.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/Spanish/7443151-discovery-en-espanol-mexicanicos/

Filmed entirely in Guadalajara, Mexico, MEXICANICOS profiles the engineering and creative challenges Martin Vaca and his collaborators encounter in the process of renovating unique and surprising vehicles. All eight episodes of this docu-reality take place at “Vaca Limousines,” one of the country’s largest conversion workshops, which specializes in creating customized limousines, hearses and hot rods. As long as it has wheels and an engine, no vehicle is off limits for Martin and his team, whose creations include a Boeing 727 converted into a limousine, a giant limo shaped like a vintage ocean liner, and a car in the shape of a chili pepper to promote a local distillery.

Each episode of MEXICANICOS follows the work on each vehicle from beginning to end, from the initial conversation with the client through delivery of the surprising final product. Viewers will witness the renovation of the Mustang Mach 1 belonging to Jesus and Francisco Elizalde, the sons of singer Lalo “El Gallo” Elizalde, who travel to Guadalajara to restore their father’s old car; as well as the restoration of the ’57 Chevy owned by actor Edgar Vivar, known for his role as Senor Barriga on “El Chavo del Ocho.”

Martin Vaca’s workshop is famous throughout Mexico for the limousines and hearses it produces. The team has participated in numerous international events in Las Vegas and the prestigious LCT in New York, and U.S. Hispanic audiences will now have a chance to appreciate the creativity of its exclusive restorations.

MEXICANICOS is a production by Discovery en Espanol under the supervision of Michela Giorelli, Discovery’s Vice President of Production and Development, and the Executives Producers Rafael Rodriguez and Irune Ariztoy; with the assistance of Drako Media, under the supervision of Gerardo Brandy, in co-production with High Noon Entertainment.

For more about Discovery en Espanol’s programming, please visit discoveryenespanol.com or follow us on facebook.com/discoveryenespanol and Twitter @DiscoveryenESP.

About Discovery en Espanol

Discovery en Espanol connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Espanol is widely distributed on Hispanic tier packages throughout the country. For more information, please visit discoveryenespanol.com, or follow us on Facebook at facebook.com/discoveryenespanol and Twitter @DiscoveryenESP.

Mexicanicos: nueva serie de Discovery en Espanol.
Martin Vaca y su equipo, los protagonistas de la nueva serie de Discovery en Espanol. MEXICANICOS se estrena el lunes 2 de marzo a las 10PM.
Martin Vaca, dueno del taller de conversiones de limusinas y hot rods mas reconocido de Mexico. MEXICANICOS, lunes a las 10PM.


CRC Named Official Title Sponsor of Team USA #180 Real American Chaos

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CRC Named Official Title Sponsor of Team USA #180 Real American Chaos

Racers Jessi Combs and Nicole Pitell-Vaughan Will Compete in the 25th Annual Rallye des Gazelles in Morocco, Africa


WARMINSTER, Pa., Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — CRC Industries, Inc., manufacturer of specialty chemicals for automotive technicians and do-it-yourselfers (DIYers) has joined forces with TOTAL CHAOS FABRICATION Inc., a performance off-road suspension system and accessory manufacturer, to sponsor rally racers Jessi Combs and Nicole Pitell-Vaughan to compete in the 25th Annual Gazelle Rallye for women in Morocco, Africa. The Rallye is scheduled to begin March 25th and conclude on April 2nd 2015.

CRC Industries Sponsors Jessi Combs and Nicole Pitell-Vaughan in the 25th Annual Rallye des Gazelles

Photo – http://photos.prnewswire.com/prnh/20150212/175328

According to race organizers, speed is not the goal of this race; it is to log the shortest amount of distance while navigating across the Sahara desert for nine straight days, searching for strategically placed flags. The women will hand over every electronic device they own at pre-race tech inspection and rely solely on navigating with a 1960s’ hand-drawn map, a compass, a minutes ruler and a plotter! This year marks the 25th anniversary of the Rallye and 300-plus women from 24 countries are expected to attend. The day-by-day story of the race, the women, and their adventure, will be online at: www.rallyeaichadesgazelles.com.

“CRC is thrilled to have the opportunity to support Jessi Combs and Nicole Pitell-Vaughan as they compete in this challenge,” said Dori Ahart, CRC Marketing Manager, Auto/Marine Division. “Both women are exceptional athletes and driven to succeed in everything they do. We are confident that they will be excellent ambassadors for CRC and the U.S. in this global competition.”

Jessi Combs added, “I have been craving to experience this race for over three years and am grateful this dream is turning into a reality. I look forward to all of its challenges and how they will change my perspectives on driving, communicating, and life as a whole. Not only will team REAL AMERICAN CHAOS benefit from an experience like this, we will be contributing to the local communities and charities along the way and hoping to inspire many individuals around the globe.”

“It is an amazing opportunity to represent the USA and we are excited to be receiving support from companies like CRC,” said Nicole Pitell-Vaughan. “I know this event and its journey will change our lives. This adventure is filled with nothing but unknowns and creating solutions for those unknowns. It is a nine-day personal test, and I can’t wait to become a Gazelle.”

To find out more, watch the Team REAL AMERICAN CHAOS video

Team Sponsors: CRC Industries, TOTAL CHAOS Fabrication, TRD USA, KING Shocks, Falken Tires, WARN Ind., ECCO, Baja Designs, K&N, Nitro Gear, DMZ Fab, MAXTRAX y Real Deal.

About Gazelle Rallye:
Every Gazelle, both amateur and professional alike, leaves this adventure forever changed after pushing herself to the limit in an environment that is a far reach from her daily life as a woman, and sharing a sense of solidarity with her teammate and the other Gazelles. You need talent, determination, courage, patience, and a sense of sharing to take part in the event. This year marks the 25th anniversary of the Rallye. 300+ women from 24 countries will partake in the event. See more about the Rallye here.

About Jessi Combs:
Jessi Combs’ passion to get behind the wheel of nearly anything with a motor has led her through amazing achievements. With a degree in custom automotive fabrication, Jessi has reached out to millions with her build skills on international TV shows such as All Girls Garage, as well as through community and educational outreach. Known as the fastest woman on four wheels, first “Queen” of the Hammers, an Ultra4 National Champion, and a Baja 1000 podium finisher, she simply leads by example. Her company the REAL DEAL shows more women (and men) that they too can build their ideas, go fast, get dirty, and yet still be feminine and fun.

About Nicole Pitell-Vaughan:
Nicole Pitell-Vaughan is the co-founder and CFO of TOTAL CHAOS FABRICATION Inc., a global performance off road suspension system and accessory manufacturer that dominates the aftermarket Toyota bolt on equipment industry. TC clients include domestic and international recreational off roaders and global competition rally racers that are seeking durable, made in the U.S.A, high quality suspension products. With a degree in Business Administration with a concentration in Sports Marketing, she has competed in off road for 17 years and enjoys outdoor recreation, and adventure. Her racing accomplishments include MORE Powder Puff Class 1400 wins in 2010, 2011, 2012.


4-H to Empower More Hispanic Youth Thanks to $2 Million Grant from The New York Life Foundation

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4-H to Empower More Hispanic Youth Thanks to $2 Million Grant from The New York Life Foundation


CHEVY CHASE, Md., Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — National 4-H Council announced today it has received a three year, $2 million grant from the New York Life Foundation to empower more Hispanic youth to succeed in high school, graduate on time and pursue a college education. The funds will support the successful 4-H Juntos program, expanding the program into three new markets and enhancing the curriculum to include financial literacy education.

Research shows that Hispanic youth are at the greatest risk of dropping out of school between the ninth and tenth grades. The 4-H Juntos program is geared toward Hispanic eighth and ninth graders who are struggling in school and are economically disadvantaged, and strives to equip these students for success in high school, involving their parents to help ensure sustainable success.  The program includes four key components:

  1. Weekly, one-on-one mentoring with a trained “Success Coach”;
  2. Family workshops and monthly check-ins to make college a realistic family goal;
  3. Afterschool 4-H Club meetings where youth lead hands-on projects and develop critical life skills; and
  4. Engaging experiences through 4-H camps, college-campus visits and educational conferences.

“By preparing youth to enter high school, the 4-H Juntos program supports students during the crucial middle school years, a key focus area for the New York Life Foundation. And research shows that Latino youth are in particular need of this support,” said Marlyn Torres, corporate vice president of the New York Life Foundation. “By working closely with employees active in the company’s Latino Employee Resource Group and agents across the country who participate in New York Life’s Latino Market Initiative, we can provide complementary support for this important cause.”

“By 2035, one-third of all American children and youth will be Latino – that means many more Hispanic youth who will need programs that are tailored to meet their unique youth development needs,” said Jennifer Sirangelo, president and CEO, National 4-H Council.  “We are thrilled to have the New York Life Foundation’s support of our commitment to bring life-changing 4-H youth development programs like 4-H Juntos to more Hispanic young people across the nation.”

As part of this grant, National 4-H Council will work with New York Life to enhance the organization’s current “My Financial Future” financial literacy curriculum by adding a life insurance component.  More than 1500 agents are part of the company’s Latino Market Initiative, as well as members of the company’s Latino Employee Resource Group, will be able to volunteer to teach these important concepts to students and families in addition to engaging in other volunteer opportunities. “We are very excited to be working with the New York Life Foundation and 4-H to provide mentorship and volunteerism opportunities to New York Life agents and employees who have a passion for giving back and for making a difference in their communities,” said Hector Vilchis who manages New York Life’s Latino Market Initiative and also serves on the company’s Latino Employee Resource Group leadership committee.

In 2015, 4-H Juntos will expand in Raleigh, North Carolina and launch in New York City. The program will also expand to one additional priority market per year in years two and three of the grant.

About The New York Life Foundation
Inspired by New York Life’s tradition of service and humanity, the New York Life Foundation has, since its founding in 1979, provided $200 million in charitable contributions to national and local nonprofit organizations. The Foundation supports programs that benefit young people, particularly in the areas of educational enhancement and childhood bereavement. The Foundation also encourages and facilitates the community involvement of employees, agents, and retirees of New York Life through its Volunteers for Good program. To learn more, please visit www.newyorklifefoundation.org.

About 4-H
4-H, the nation’s largest youth development organization, grows confident young people with the skills to thrive in their lives today and careers tomorrow. In the United States, 4-H programs empower more than six million young people through the 110 land-grant universities and Cooperative Extension in more than 3,000 local offices serving every county and parish in the country. Outside the United States, independent, country-led 4-H organizations empower one million young people in more than 50 countries. The research-backed 4-H experience includes a caring adult mentor, a meaningful leadership opportunity and hands-on projects in Science, Healthy Living, Food Security and Citizenship. National 4-H Council is the private sector, non-profit partner of the Cooperative Extension System and 4-H National Headquarters located at the National Institute of Food and Agriculture (NIFA) within the United States Department of Agriculture (USDA). Learn more about 4-H at www.4-H.org, find us on Facebook at www.facebook.com/4-H and on Twitter at https://twitter.com/4H.

 


Heineken® Brings U.S. Soccer Fans Closer To The Game They Love With UEFA Champions League Campaign

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UEFA Champions League legends enhance the game experience with live Twitter commentary on match day.





Heineken® Brings U.S. Soccer Fans Closer To The Game They Love With UEFA Champions League Campaign


Heineken ‘#ChampionTheMatch’ Launch Brings Exclusive Content, UEFA Legends & Unexpected Surprises To Soccer Fans Nationwide


WHITE PLAINS, New York, Feb. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — As one of the largest supporters of soccer in the U.S., Heineken® understands the plight of fans nationwide during the UEFA Champions League (UCL). Whether it’s sneaking out to a pub during lunch, or overhauling your calendar on weeknights, more than half of U.S. fans 21 and older* report facing major hurdles when trying to watch the beautiful game. To bring fans closer to the sport they love, today, Heineken is kicking off its 2015 #ChampionTheMatch UCL campaign. Featuring exclusive access to soccer legends via @HeinekenSoccer, new Heineken UCL packs offering contests with top prizes, and a chance to get up close with one of the most coveted trophies in sports, Heineken is bringing the glory of the Champions League to fans stateside, all tournament long.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/175881-Hero_Master.mp4
Photo – http://photos.prnewswire.com/prnh/20150216/175870
Photo – http://photos.prnewswire.com/prnh/20150216/175871
Photo – http://photos.prnewswire.com/prnh/20150216/175872

Want to see just how far American fans would go to get their UCL soccer fix? Recently, Heineken conducted a social experiment, which filmed unsuspecting fans in a New York City bodega during lunch hour, and offered them a choice with a twist: go back to work, or drop everything and immediately fly to Europe to watch a UCL match live. The only catch: they’d have to bring their bosses with them. Check out the clip to see how a typical lunch break turned into a legendary chance to experience the Champions League, live from Barcelona.

“As some of the biggest soccer fans in the U.S., we know all too well the obstacles fans face in catching the best that the Champions League has to offer,” said Ralph Rijks, Vice President of Heineken USA. “Through the #ChampionTheMatch launch, Heineken is bringing the thrill of the Champions League straight to fans, and packing it with top content and plenty of surprises to make their match-day experience even better.”

“CHAMPION THE MATCH” REACHES FANS LIVE DURING UCL MATCH PLAY

To bring the excitement of the world class tournament to fans everywhere, Heineken has launched www.heineken.com/soccer, a new source for exclusive content, expert insights from UEFA legends, fan Q&A’s, and more. Starting today, fans 21 and over can also follow @HeinekenSoccer and the hashtag #ChampionTheMatch, where they can receive real-time access and “live commentary” from former players, such as former UCL champion and current Major League Soccer (MLS) star, David Villa, unexpected guests, and surprise Heineken twists during marquee matches throughout the tournament. The #ChampionTheMatch action kicks off today, as Dutch legend Ruud Gullit will take over the @HeinekenSoccer handle, as Paris Saint Germain faces off against Chelsea, and Shakhtar Donetsk takes on Bayern Munich. U.S. fans can also follow @HeinekenSoccer and www.heineken.com/soccer for the latest and greatest soccer news and updates from the UCL, as well as the upcoming MLS season.

HEINEKEN LAUNCHES NEW UEFA CHAMPIONS LEAGUE TV SPOT

The latest UCL campaign also features a brand new television spot, created by Wieden+Kennedy Amsterdam, titled ‘The Match.’ The national :30 spot captures just how far one fan and his friends will go to watch the big match, wherever they are. To check out the spot, visit www.youtube.com/heinekenUSA.

This year also marks the introduction of the Heineken UCL promo packs in the U.S. Fans 21 and over can purchase a promo pack, and text HNKUCL to 8500 for a chance to win instant daily prizes such as UCL branded gear, or even V.I.P. trips to a UCL match in Europe, by spinning the prize wheel. For more information and contest details, visit www.heineken.com/soccer.

THE HARDWARE HITS THE ROAD: UEFA CHAMPIONS LEAGUE TROPHY TOUR PRESENTED BY HEINEKEN

UCL fans will have an exclusive opportunity to get up close and personal with one of the most coveted trophies in sports, via the UEFA Champions League Trophy Tour Presented by Heineken. The seventh consecutive tour will cover three U.S. stops, before the epic journey comes to an end at Berlin’s Olympia stadium on June 6th 2015 for the UEFA Champions League Final. During the tour, fans can take photos with the iconic trophy, see UEFA Champions League memorabilia and meet soccer legends and UCL winners in person.

  • New York City: March 17th – 18th at Skylight Modern
  • Dallas: April 17th – 18th
  • Los Angeles: April 21st – 22nd

For the most up to date information on all things soccer through the lens of Heineken, visit Heineken USA’s dedicated soccer website, www.heineken.com/Soccer, follow @HeinekenSoccer, visit www.facebook.com/Heineken; or visit Heineken USA’s YouTube page at www.youtube.com/HeinekenUSA.

Quick Facts

  • Heineken® has been a proud partner of UEFA Champions League since 2005
  • Heineken® will be bringing its sponsorship to over 220 countries via marketing and PR efforts
  • The UEFA Champions League is enjoyed by over 4.2 billion people around the world
  • Since 2007 the UCL Trophy Tour presented by Heineken has visited 26 countries in Africa, Asia, North and South America
  • Heineken® sponsorship is scheduled to run until the end of the 2017/18 season

*according to a new survey by Wakefield Research for Heineken.

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all UEFA Champions League sponsorship activities. Every stadium hosting a UEFA Champions League match features “Enjoy Responsibly” on one of its three perimeter boards around the pitch, complementing the regular Heineken boarding. In addition, an Enjoy Heineken Responsibly 5-second match bumper broadcasts several times during UEFA Champions League matches with an estimated audience of 150 million viewers per match week.

Methodological Notes
The Heineken Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 949 U.S. adults ages 21+, between February 9th and February 13th, 2015, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population 21+.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

Media Contacts
Victor Arias, Edelman PR
Tel: 212-729-2168/ [email protected]

Tara Rush, Heineken USA
Tel: 914- 681-4153 / [email protected]

UEFA Champions League legends enhance the game experience with live Twitter commentary on match day.

 

Win a VIP trip to Europe for the ultimate UEFA Champions League experience that only Heineken can provide.

 

Heineken sent unsuspecting U.S. soccer fans and their bosses to the most prestigious tournament in Europe.

 

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/multimedia/