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Statement by Dr. Samuel Rodriguez, President of the National Hispanic Christian Leadership Conference (NHCLC) Regarding President Obama’s Executive Action on Immigration Reform

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National Hispanic Christian Leadership Conference logo. (PRNewsFoto/The National Hispanic Christian Leadership Conference)





Statement by Dr. Samuel Rodriguez, President of the National Hispanic Christian Leadership Conference (NHCLC) Regarding President Obama’s Executive Action on Immigration Reform


SACREMENTO, California, Nov. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — “The President’s forthcoming executive action, although not the preferable delivery mechanism, initiates a reconciliatory prescription necessary in addressing a defacto humanitarian crisis within our borders: millions of God’s children created in his image living in the shadows.

Logo – http://photos.prnewswire.com/prnh/20120912/CL72800LOGO  

“This action takes place because for years our government, under the leadership of both parties, failed miserably as it pertains to immigration. For years, our elected officials sacrificed lives on the altar of political expediency. For years, rhetorical articulation fell short of redemptive action. For years, we as a nation stood by while families experienced separation, children suffered and national unity lay shattered. 

“As an organization committed to both Christian compassion and the rule of law, we call upon Congress and President Obama to immediately work together in passing legislation that will permanently secure our borders, protect our values and facilitate a platform upon which once again we can shine as a ‘city upon a hill.’ By coming together on immigration we can; better yet, we will shine again.”

NHCLC/CONELA is the largest Hispanic Christian organization.  It serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another 500,000 congregations spread throughout the Spanish-speaking diaspora. For additional information, visit http://www.nhclc.org.


AHAA Leads Industry to Improve Hispanic ROI

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AHAA Leads Industry to Improve Hispanic ROI

New Study Identifies Gaps in Data Inputs and Modeling Techniques, Recommends More Sensitive Measurements


FAIRFAX, Virginia, Nov. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market.  A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI.

The study – introduced last week at the ANA Multicultural Conference – is being led by AHAA and developed by Sequent Partners with funding from Univision, Telemundo and ESPN.  It assesses and recommends best practices that would improve marketing mix models’ ability to accurately evaluate the ROI of Hispanic efforts in any language or type of Total Market approach. 

“This study awakens marketers to the limitations of current ROI inputs that most often short-change the power of the Hispanic segment,” said Carlos Santiago, AHAA’s research chair and president of Santiago Solutions Group . “Evolving the models will have a huge impact for everyone racing to deliver effective growth.”

“Our philosophy is to triangulate across multiple metrics when analyzing an investment decision, balancing ROI with a broader set of brand growth metrics, which allows for a more informed decision,” said Jeff Doud, Director, Marketplace Analytics, Kellogg Company.

To achieve better alignment and help marketers better discern ROI, the AHAA study calls for some changes to the current modeling to include:

Update television measurement models
AHAA recommends creating stronger Hispanic television audience measures for ROI modeling that provide similar granular measurements available at the national level down to the  DMA level for both cable and broadcast.  Marketers depend on this sensitive reads to direct local markets and shopper marketing efforts. In addition changes should integrate C3 ratings to provide precise measure for live broadcasts plus playbacks on DVRs after the live or original broadcast.

Increase precision of Hispanic sales data
AHAA recommends improving sales inputs and continuing to address undercounted sales data. Until relatively recent sales data enhancements, projected Hispanic sales estimates came from high density stores which may have undercounted the marketing impact and size of Hispanic sales. Compounding the problem is inadequate coverage of smaller stores like independent chains, bodegas and convenient stores which are not represented in ROI analyses and could account for 8-20% of Hispanic sales, depending on the brand and market.  In addition, household purchase panels, a key source of Hispanic consumer sales insights, have been significantly expanded, but still may not be robust enough and may compromise Total Market strategy evaluations.

Improve overall Hispanic modeling practices
AHAA recommends adopting three key model levels: segment focused, Hispanic within Total Market, and a broader dashboard with Customer Lifetime Value (CLV).  Some marketers look exclusively at investments in Spanish language media and resulting Hispanic sales and then add these results to their overall models. Others marketers measure the impact of Hispanic efforts only through their overall models – believing that lifts in Hispanic sales should be detectable at the broader market. Since it has been a challenge to reflect overall Hispanic media impact on overall Hispanic sales this creates an even greater error in a Total Market models compared to the Spanish segment models.

“One of the most surprising and unusual findings of the study showed there are no best practices in modeling approaches for Hispanic ROI,” said Sequent Partners’ Jim Spaeth . “We need to better align current Hispanic marketing mix models so that Hispanic marketing efforts are more accurately reflected in the overall ROI.”

With the release of the study at the recent ANA Multicultural Conference, AHAA will continue to host in-depth conversations about Hispanic ROI practices with marketers and modelers with the goal of improving modeling. To continue the conversation, AHAA will host an open webinar to review this study on Wednesday, December 10th – for more information or to download the executive summary of this study, please visit http://ahaa.org. To follow all conversations in social media, please follow @ahaa and use the hashtag #refiningROI.

About AHAA:
Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.


Cal/OSHA Cites Disney Construction for 2 Worker Fatalities: Faulty Equipment, Untrained Staff Caused Deaths at Job Site

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Cal/OSHA Cites Disney Construction for 2 Worker Fatalities: Faulty Equipment, Untrained Staff Caused Deaths at Job Site


SACRAMENTO, Calif., Nov. 20, 2014 /PRNewswire- HISPANIC PR WIRE/ — Cal/OSHA cited Disney Construction, Inc. of Burlingame $106,110 for serious violations following the May 30th deaths of two employees who fell 80 feet from a crane-hoisted platform at a bridge construction site in Winters.

The Sacramento District Office’s investigation found:

  • Disney Construction’s crane had not been certified or visually inspected for defects to satisfy current testing and examination standards
  • The crane operator failed to perform an unmanned trial run or have a competent person inspect the rigging and platform before usage
  • There was no qualified, trained signal person to assist with the lifting operation

“Employers in California are required to perform regular equipment inspections to identify and prevent mechanical problems that can lead to tragedy,” said Christine Baker, Director of the Department of Industrial Relations (DIR). Cal/OSHA, formally known as the division of Occupational Safety and Health, is a division of DIR.

Disney Construction was hired to build a new concrete vehicle bridge to connect the City of Winters in Yolo County to Solano County across Putah Creek. Workers were using a pile driver crane when a cable broke near the top of a pile driver. A second crane was used to hoist a personnel platform with two workers, Marcus Powell of Los Gatos and Glenn Hodgson of Richmond, so they could troubleshoot the cable on the pile driver. The rigging used to connect the platform to the crane dislodged, causing the platform and workers to fall some 80 feet to the ground.

“Specific regulations are in place to operate cranes safely. This incident is a sobering reminder of the tragedies that can occur when safety protocols are not followed,” said Acting Cal/OSHA Chief Juliann Sum.

Cal/OSHA also cited Disney Construction for not thoroughly surveying the conditions of the work site for predictable employee hazards and neglecting to implement the necessary safeguards required to perform this type of operation.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employers who want to learn more about California workplace health and safety standards or labor law violations can access information on DIR’s website.

Cal/OSHA’s Consultation Program provides free and voluntary assistance to employers and employee organizations to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from the Cal/OSHA Consultation Program.

Employees with work-related questions or complaints may call the California Workers’ Information Hotline at (866) 924-9757 for recorded information in English and Spanish on a variety of work-related topics.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. Non-media inquiries can contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.


(Español) Cooperación Norteamericana amplía esfuerzos a favor de la seguridad del juguete en esta temporada de compras por fin de año

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Back By Popular Demand: The John Frieda® Beach Blonde™ Collection

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Back By Popular Demand: The John Frieda® Beach Blonde™ Collection


NEW YORK, Nov. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — When John Frieda® Hair Care discontinued its iconic Beach Blonde™ line, beauty insiders and real women worldwide were devastated. For nearly a decade now, consumers have been petitioning the brand online for the return of the original, cult classic beach waves spray. Today sea salt sprays have become commonplace, but devoted fans still long for the original John Frieda® innovation that started the beach waves trend so many years ago. Now, finally, due to overwhelming popular demand, the brand has introduced a new and improved John Frieda® Beach Blonde™ collection to help women achieve effortless, beachy-worthy hair, year round.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7378451-john-frieda-beach-blonde-collection-back-by-popular-demand

Photo – http://photos.prnewswire.com/prnh/20141117/158953

The collection features four essential products to prep and style hair to flawlessly beachy results: Beach Blonde™ Cool Dip™ Purifying Shampoo, Beach Blonde™ Smooth Seas™ Detangling Conditioner, Beach Blonde™ Sea Waves™ Sea Salt Spray, and Beach Blonde™ Sun Streaks™ Lightening Spray. Each product is formulated to help you look like you spent a day at the beach—minus the sand. First, the professional-inspired, lightweight shampoo and conditioner formulas nourish and purify detoxify and smooth strands, revealing shimmering blonde hair with soft, touchable texture. Then, create the perfect windblown waves, tousled texture or piecey definition to bring out your sun-kissed highlights with the revamped sea salt-infused Salt Spray and Lightening Spray.  

John Frieda® Hair Care’s recent social media poll asked fans to “Vote Now to Bring Back Your Favorite Throwback.” Unsurprisingly, the original Beach Blonde™ Ocean Waves™ Texurizing Styler won by a landslide as the discontinued product fans clamored for. Karen Frank, Vice President of Marketing for John Frieda® Hair Care explains, “When we first introduced the Beach Blonde™ Sea Spray in the early 2000’s, we started the laid-back beach waves trend that has since become a coveted style mainstay. After launching the beach-chic look so many years ago, it’s only fitting that now we’re bringing this beloved product lineup back to give our loyal consumers the formulas they love that perfectly meet their styling needs.”

Although the collection officially hits stores in January 2015, consumers don’t have to wait until the New Year to purchase these coveted items. John Frieda® Beach Blonde™ Sea Waves™ Sea Salt Spray, along with a few more 2015 launches—Frizz Ease® Beyond Smooth™ Frizz-Immunity Primer, Frizz Ease® KERAFLEX™ Flexible Hold Hairspray, and John Frieda® Luxurious Volume 7 Day Volume In-Shower Treatment—are available now for presale on Target.com.

For more information, please visit: JohnFrieda.com 

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. Consumer Products portfolio includes Ban® antiperspirants; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume, Beach Blonde™, Sheer Blonde®, Brilliant Brunette®, Radiant Red®, Precision Foam Color and Luminous Color Glaze® hair care. Founded in 1882, Kao USA Inc. is a member of the Kao Group of companies.


Celebrity Wedding Planner & TV Host David Tutera Announces “Your Wedding Experience” Multi-City Show Created for Couples Across the Country

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Celebrity Wedding Planner & TV Host David Tutera Announces “Your Wedding Experience” Multi-City Show Created for Couples Across the Country

Your Wedding Experience presented by David Tutera will
Showcase Every Couples’ Wedding Needs and Inspiration, with Special Appearances by “Cake Boss” Buddy Valastro


NEW YORK, Nov. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — Celebrity wedding planner David Tutera is proud to unveil his newest project, Your Wedding Experience presented by David Tutera, a one-of-a kind event tailored to brides and grooms, offering endless wedding inspiration, reputable vendors and the best possible resources all under one roof. Your Wedding Experience presented by David Tutera will feature industry experts such as “Cake Boss” star Buddy Valastro and many more. The show will debut in Atlanta on June 14, 2015 at the Georgia World Congress Center, followed by Houston on August 9, 2015 at the NRG Center and Philadelphia on September 13, 2015 at the Philadelphia Convention Center.  Tickets for each of the show location are currently available at www.yourweddingexperience.com/shows.  

Celebrity Wedding Planner & TV Host David Tutera Announces "Your Wedding Experience" Multi-City Show

Your Wedding Experience presented by David Tutera will provide couples the opportunity to meet over 100 David Tutera approved wedding professionals, make connections, get inspired and save time and money in the process, all while sharing a fun and enjoyable experience with family and friends. There will truly be something for every couple planning their big day.

“We are elated to have teamed up with David Tutera to create Your Wedding Experience and to showcase the best in the business to couples across the country, who want to learn everything there is to know about planning their wedding straight from the pros,” states Matt Anderson, COO of Your Wedding Experience.

Attendees will have an all-access pass to the latest fashion on The Wedding Catwalk, show specials and discounts, giveaways, photo opps and inspiration from David Tutera himself along with guest speakers and experts such as “Cake Boss” star Buddy Valastro, who will talk cake trends, judge The Cake & Dessert Showcase and much more.

“I am beyond excited to be hosting such a unique wedding event that will allow guests to touch, feel and experience all of the trend forward ideas that I have come up with alongside local vendors that can provide knowledge and experience throughout the entire day,” says Tutera. “2015 is bringing so many new and exciting trends and designs and I am thrilled to be able to share my expertise with local couples.”

VIP tickets are highly limited and currently available for purchase on a first come first serve basis at www.yourweddingexperience.com/shows, which includes:

  • Exclusive VIP entrance
  • Reserved prime seating at The Wedding Catwalk
  • Entry to VIP prize giveaway
  • Photo opportunities with both David Tutera and Buddy Valastro

Your Wedding Experience presented by David Tutera has proudly partnered with the nationally recognized Bridal Guide magazine as one of its National Media Partners.

For more show and ticket information as well as how to become a ‘David Tutera Approved’ vendor for Your Wedding Experience please visit www.yourweddingexperience.com.

Facebook:  www.Facebook.com/YourWeddingExperience  
Twitter:  www.Twitter.com/YWExperience   
Pinterest:  www.Pinterest.com/YWExperience 
You Tube: www.Youtube.com/YWExperience 
Instagram:  http://www.Instagram.com/YourWeddingExperience

About David Tutera

Tutera has made a brand for himself, taking his passion for designing spectacular events and transforming it into a lifestyle. Honored by Life & Style Magazine as “Best Celebrity Wedding Planner,” David’s impressive client list includes Hollywood’s A-list, countless film premieres and celebrity parties for royalty, politicians and socialites. He is the author of seven books and the creator of fourteen brands in the fashion, DIY and home categories that brings creative solutions to all consumers, inspiring them to “Celebrate Their Lives in Style,” each and every day. He is the host of the hit primetime show, “David Tutera’s CELEBrations” on WE tv. His name has become synonymous with style, elegance, creativity and vision. For more information, please visit www.DavidTutera.com.

About Buddy “The Cake Boss” Valastro

For Buddy Valastro, mixing eggs, sugar, butter and flour means a lot more than “making a cake.” As a fourth generation baker, it’s a constant source of pleasure, pride and creativity. His talent and passion for the family business, Carlo’s Bakery, has earned the straight-talking cake expert the moniker, and TLC TV show, Cake Boss. As a celebrity chef, entrepreneur, and reality television personality, Buddy has catered to celebrity palettes like Oprah, and his works of cake-art have included a scale model of the city of St Louis, a giant edible NASCAR racecar cake (it took 24,000 cakes to make it and weighed over 10,000 pounds) and his magnum opus – a life-size tribute to his wife and soul mate Lisa for her 30th birthday. For more information, please visit https://www.facebook.com/BuddyValastro.  

Photo – http://photos.prnewswire.com/prnh/20141119/159749

Press Contact: Eda Kalkay 
(212) 877-5551 
[email protected]

 

 

 

 


(Español) Graco retira del mercado 11 modelos de cochecitos para bebé debido a riesgo de amputación de yema del dedo

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(Español) Marcelo Claure, CEO de Sprint, habla directamente a los consumidores en nueva campaña de publicidad hispana

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Hyundai Genesis Named “Best Luxury Car” By The Hispanic Motor Press Awards

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Hyundai Genesis Named “Best Luxury Car” By The Hispanic Motor Press Awards

The prestigious award was presented during the 2014 Los Angeles Auto Show


LOS ANGELES, Nov. 20, 2014 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2015 Hyundai Genesis was named today a Top Ten Car of 2015 by the jurors of the Hispanic Motor Press Awards. Honored as the “Best Luxury Car” at the annual Los Angeles Auto Show, the 2015 Genesis represents a bold step forward for Hyundai as it also has proven to have the ability to appeal to a wide variety of demographics in a very competitive market.

Photo – http://photos.prnewswire.com/prnh/20141120/159849

Logo – http://photos.prnewswire.com/prnh/20131002/LA90771LOGO-b

“There are a lot of good luxury vehicles in the market. This was the hardest segment for the jury to come up with just one car. At the end, the Hyundai took the top spot as it not only offers premium quality, great workmanship and finish, excellent warranty, and the option of a V6 or V8, but the pricing for all offered the best package for the Hispanic family,” said Ricardo Rodriguez-Long, Jury Director for the Hispanic Motor Press Awards. “Definitely, Hyundai has arrived to the top and the Genesis is proof that they can compete on a very demanding segment.”

For the 5th annual Hispanic Motor Press Awards, the jury panel was comprised of ten distinguished national Hispanic automotive journalists. The judging committee evaluated the vehicles keeping the Hispanic audience’s preferences foremost in mind.

“We are honored that the 2015 Hyundai Genesis has been named ‘Best Luxury Car’ by the Hispanic Motor Press Awards,” said Mike O’Brien, Vice President, Corporate and Product Planning, Hyundai Motor America. “The all-new Genesis carries a host of premium features and improved dynamics. It also continues to deliver the highest levels of safety and technology along with an exceptional value. Hispanic families looking for accessible luxury should add this vehicle to their short lists.”

Only vehicles that are all new and available to consumers in all 50 states were eligible for consideration in their respective segments. Winners in the 10 vehicle categories were selected based on design, comfort, safety, economy, handling, performance, functionality, environmental requirements, driver satisfaction and value.

This is the second time Hyundai has been recognized by the Hispanic Motor Press Awards. The 2013 Hyundai Santa Fe was named the best vehicle in the Sport Utility Vehicle category in 2012.

Riding on a completely revamped platform, the 2015 Hyundai Genesis is stiffer and stronger than before. A suite of advanced assistance features such as Rear Cross-traffic Alert, Lane Change Assist, Blind-Spot Detection and Smart Cruise Control are offered. Two engine options are available: a 311 horsepower 3.8 liter V6 and a 420 horsepower 5.0 liter V8, while an advanced HTRAC AWD system is available for the first time on a Hyundai passenger car. With base pricing starting at $38,000, the 2015 Hyundai Genesis is a premium sedan the whole family can enjoy for years to come.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com 

Hyundai Motor America on Twitter | YouTube | Facebook


BCBSIL awards $30,000 to help support Mano a Mano Family Resource Center’s Healthy Families Program

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BCBSIL awards $30,000 to help support Mano a Mano Family Resource Center’s Healthy Families Program


CHICAGO, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — Blue Cross and Blue Shield of Illinois (BCBSIL) awarded $30,000 to Mano a Mano Family Resource Center to help contribute to their mission to empower immigrant and underserved families of Lake County. The grant provides much-needed resources for quality programs and services.

“This grassroots approach (like Mano a Mano’s) ensures that services are meaningful and effective for the communities it serves,” said Clarita Santos Senior Director of Community Health Initiatives. “Grants like these are one way BCBSIL works to form community partnerships.”

The grant from BCBSIL will help support the continued efforts of Mano a Mano’s Healthy Families Program, which educates individuals and families about health topics and understanding how to live a healthier lifestyle. Topics include nutrition, diabetes, high blood pressure, cholesterol, women’s health, cancer, depression, dental health, and assistance in enrolling for state and federal health benefits. 

“The investment from BCBSIL and other partners enables us to reach the most vulnerable in our communities and provide culturally and linguistically appropriate services and resources,” says Mano a Mano Executive Director Megan McKenna de Mejia. “Our partnership with BCBSIL is key to realizing our vision of a healthy and sustainable community.” 

Since opening its doors in 2000, Mano a Mano has demonstrated success in implementing other valuable programs:

  • Citizenship classes to learn about the citizenship process and prepare for the written civics exam on US history and government.
  • Community school for parents where adults can take classes for English as a second language, GED, computer literacy education.
  • Employment connection
  • Kindergarten readiness
  • On location daycare to help care for children while parents focus on their classes. 

Resources provided by Mano a Mano are free of charge and its goal is to help families improve their quality of life while making a smooth transition into a community without the loss of their cultural identities.


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