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DollarDays Doubles Donations to 10 Percent

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DollarDays Doubles Donations to 10 Percent

Socially conscious wholesaler donates 10 percent of all orders to charities and $5,000 to shelters


SCOTTSDALE, Ariz., March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — DollarDays, the premier online wholesaler and closeout company focused on helping small businesses and nonprofits by offering a selection of over 300,000 wholesale products, is expanding its giving efforts this month. The wholesaler is known for donating five percent of every purchase to charities and nonprofits. In an unprecedented move, DollarDays is doubling all donations to 10 percent during March.

DollarDays.com gives 10% Back to Non-profits nominated by you during March.

Photo: http://photos.prnewswire.com/prnh/20150305/179902

DollarDays’ social mission to help communities is a core component of the company’s identity. The wholesaler is a national supplier to charitable organizations such as the Salvation Army, American Humane Association and Kiwanis International. DollarDays also hosts monthly Facebook contests to gift $5,000 in merchandise to a wide range of worthy causes.

The socially conscious spirit of the company is underscored by its commitment to nonprofits catering to causes such as education, children, animal welfare and homelessness. Nearly half of the company’s customers are comprised of public schools and other nonprofits. Shelters often turn to DollarDays, which is the country’s largest online wholesaler, for wholesale supplies. In an effort to give back to those customers, DollarDays’ Facebook contest this month is focused on shelters.

“It’s been a particularly difficult winter throughout the country. Shelters are struggling to keep the less fortunate clothed and fed,” said DollarDays founder and CEO, Marc Joseph. “By donating $5,000 to 18 shelters this month and increasing our donations to 10 percent on every order, we hope to alleviate the additional hardships faced recently and provide shelters with support they might not otherwise receive.”

For more information about the DollarDays give back program, please visit dollardays.com.

About DollarDays International, Inc.

DollarDays International is a virtual warehouse headquartered in Scottsdale, Arizona. It offers small businesses and nonprofits deals on more than 300,000 products. Since 2001, DollarDays has supplied bulk wholesale products at discounted rates and rock-bottom pricing on closeout items. In 2006, DollarDays made its debut at number 158 on Inc. Magazine’s 500 List of Fastest-Growing Private Companies. DollarDays’ prices are among the lowest available to small businesses, schools and nonprofits. Visit us at dollardays.com, on Facebook, Twitter, Instagram and Pinterest.


“Bite into a Healthy Lifestyle” during National Nutrition Month®: Watch Your Calories When Eating Out

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“Bite into a Healthy Lifestyle” during National Nutrition Month®: Watch Your Calories When Eating Out


SILVER SPRING, Md., March 5, 2015 /PRNewswire-HISPANIC PR WIRE/– March is National Nutrition Month — a great time to commit to a healthy eating plan by making informed food choices and consuming fewer calories, especially when eating out.  Adopting these strategies are particularly important because in today’s busy world, Americans are eating and drinking about one-third of their calories away from home.  

Logo – http://photos.prnewswire.com/prnh/20090824/FDALOGO

To help consumers know the calories in foods when eating out, the U.S. Food and Drug Administration (FDA) has issued new regulations requiring that calorie information be provided on restaurant menus, menu boards, and vending machines. The deadline is not yet here, but calorie labeling has already begun to appear.  So, start using this “new tool” to make your diet a healthy one!

Learn more about the regulations and download a consumer fact sheet (in English and Spanish) at: http://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM434004.pdf 
http://www.fda.gov/downloads/Food/IngredientsPackagingLabeling/LabelingNutrition/UCM436568.pdf

Why Calories Matter

Consuming too many calories can contribute to a variety of health issues, such as obesity, cardiovascular disease, and type 2 diabetes. To manage your weight, it’s important to balance the number of calories you consume with the number of calories your body uses (“burns”).  With calorie information becoming available at restaurants and on vending machines, you’ll now be able to compare these foods and beverages and choose healthier options.

Calories “In Context”

To help put calorie listings in the context of a total daily diet, restaurants will also include this statement on menus and menu boards: “2,000 calories a day is used for general nutrition advice, but calorie needs vary.”  Your calorie needs may be higher or lower and will depend on your age, gender, and physical activity level. Determine your calorie needs at www.choosemyplate.gov.

In addition, when you’re comparing and choosing individual menu and vending machine items, follow this simple tip:

  • 100 calories per serving is MODERATE
  • 400 calories per serving is HIGH

Where You’ll See It

Look for calorie information on:

  • Meals or snacks from sit-down and fast-food restaurants, bakeries, coffee shops, ice cream stores, drive-through windows, movie theatres, amusement parks, and take-out/delivery foods
  • Foods, such as sandwiches, ordered from a menu or menu board at a grocery/convenience store or delicatessen
  • “Self-serve” foods from a salad or hot-food bar at a restaurant or grocery store
  • Alcoholic drinks/cocktails when they are listed on menus
  • Foods sold in vending machines

Restaurants are also required to provide written nutrition information on menu items, including total fat, calories from fat, saturated fat, trans fat, cholesterol, sodium, total carbohydrates, dietary fiber, sugars, and protein. So, when eating out, don’t hesitate to ask for more nutrition information!

Timing of the New Calorie Regulations

The regulation requiring calorie information on menus and menu boards in chain restaurants (and other places selling restaurant-type food) and on certain vending machines was issued on December 1, 2014. Restaurants will have one year and vending machine operators have two years from that date to comply.

Contact: Media: 1-301-796-4540  Consumers: 1-888-SAFEFOOD (toll free)

© 2015 eatright.org.  Academy of Nutrition and Dietetics

 


Entravision Enters Into a Syndication Agreement with Univision Local Media To Carry “El Show de Erazno y La Chokolata” in Five Univision Radio Markets

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Entravision Enters Into a Syndication Agreement with Univision Local Media To Carry “El Show de Erazno y La Chokolata” in Five Univision Radio Markets


LOS ANGELES, March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Entravision Communications Corporation (NYSE: EVC), a diversified media company serving Latino audiences and communities, today announced that the company’s Entravision Solutions Audio Network has entered into an agreement to syndicate its marquee “El Show de Erazno y La Chokolata” to Univision Local Media in five Univision radio markets across the United States beginning March 5, 2015.

This new agreement will expand the top-ranking radio program’s presence to reach 78 affiliate stations in 65 markets covering 84% of U.S. Hispanics 18-49, including 9 of the top 10 Hispanic markets and 20 of the top 25 Hispanic markets. The cast, led by the multi-talented Oswaldo Diaz, uses comedy to unite their listeners through skits and impersonations. Diaz is also known for his exemplary civic dedication. In November 2014, Diaz was named by Children’s Miracle Network’s (CMN) Hispanic Radio Person of the Year for being the largest contributor to Entravision’s total funds raised in 2014 for the Children’s Miracle Network during their annual Radiothon.

“El Show de Erazno y La Chokolata has generated an overwhelmingly positive response from our audiences, who welcome its unique blend of news, popular culture, humor and human interest segments,” said Jose Villafane, EVP of Entravision Solutions. “With its talented on-air personalities and production staff, it is one of the leading programs in Spanish-language radio today, and its popularity within the Latino community is the kind of response Entravision strives to generate across all programming. We are proud to partner with Univision Radio in introducing this show to new listeners and growing our audience, who can interact with the show on our various broadcast and digital platforms.”

“We are focused on continuing to bring our audiences the culturally relevant content they want and are pleased to bring El Show de Erazno y La Chokolata to our listeners in key markets where Univision has a strong presence,” said Jose Valle, president, Univision Radio.

“El Show de Erazno y La Chokolata” will broadcast on the following Univision Radio properties:

  • San Francisco/San Jose, CA – KSOL 98.9/99.1 FM
  • Chicago, IL – WOJO 105.1 FM
  • Dallas, TX – KLNO 94.1 FM
  • Houston, TX – KLTN 102.9 FM
  • Austin, TX – KLQB 104.3 FM

According to the Spring 2014 Nielsen Audio survey, El Show de Erazno y La Chokolata reached nearly 1.6 million Hispanic Adults 18+ on Entravision stations alone. Among all Entravision and partner stations, the show reaches 3.6 million Hispanic Adults 18+.

El Show de Erazno y La Chokolata is syndicated and represented on a network basis on radio stations across the U.S. exclusively by Entravision Solutions.

About Entravision Solutions
Entravision Solutions specializes in the national representation of Spanish-language media with an emphasis on radio, online and mobile platforms, creating national marketing solutions through national spot, unwired network, wired network through nationally-syndicated programming, event marketing and online and digital client advertising solutions through a single 360 platform that reaches approximately 90% of all U.S. Latinos. Entravision Solutions hosts one of the largest national advertising sales forces, representing over 130 Spanish-language radio stations in 29 of the top 30 U.S. Latino markets and Entravision Solutions Network. Entravision Solutions’ portfolio of media partners includes Deportes Media, ESPN Deportes/Disney, El Zol Media, Entravision Communications Corporation, Imagen Group Inc, Lazer Broadcasting, Lotus Communications, Sony Music US Latin, Imagen Group Inc, Media Latino, MVS, Tejas Broadcasting and a host of other strong independent broadcasters in both traditional and emerging Spanish-language markets. Entravision Solutions is headquartered in Los Angeles with five regional offices around the country. Entravision Solutions is a wholly-owned subsidiary of Entravision Communications Corporation (NYSE: EVC).

About Entravision Communications Corporation
Entravision Communications Corporation is a diversified media company with an integrated platform of solutions and services that includes television, radio, digital media and data analytics to reach Latino audiences across the United States and Latin America. Entravision has 58 primary television stations, including in 20 of the nation’s top 50 Latino markets, and is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network. Entravision also operates one of the nation’s largest groups of primarily Spanish-language radio stations, consisting of 49 owned and operated radio stations, and Entravision Solutions, a national sales representation and marketing organization specializing in Spanish-language media platforms and radio networks. Entravision also offers a variety of digital media platforms and services, including digital content, digital advertising platforms, including the #1-ranked online advertising platform in Hispanic reach, according to comScore Media Metrix®, and data analytics solutions designed to maximize the opportunity for advertisers and marketers to connect with the growing Latino consumer market. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 93% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings – De Pelicula, De Película Clasico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, a bilingual digital video network serving Hispanic America, Uforia, a music application featuring multimedia music content, including over 65 radio stations, videos, exclusive digital channels and a custom radio offering with more than 25 million songs, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net.


(Español) MassMutual nombrado una de las mejores compañías por NAFE para mujeres ejecutivas

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Sorry, this entry is only available in Español.

Volaris Inaugurates Tijuana – San Francisco (Oakland) Service

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Volaris Inaugurates Tijuana – San Francisco (Oakland) Service

— This is the only flight to the US from Tijuana

— San Francisco (Oakland), better connected to 16 different destinations in Mexico through Tijuana


MEXICO CITY, March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Volaris (NYSE: VLRS and BMV: VOLAR) the ultra-low cost airline operating the most extensive domestic route network servicing the US and Mexico, today inaugurated new international service connecting the city of Tijuana to the San Francisco (Oakland) area with flights on Wednesdays and Saturdays.   

Photo – http://photos.prnewswire.com/prnh/20150305/179847

Logo – http://photos.prnewswire.com/prnh/20150305/179848LOGO

As the carrier with the most extensive destination offering from Tijuana, now totaling 31 cities, to date, Volaris has transported over 18 million passengers, 3 million last year alone, a figure that is expanding given the more than 230 flights per week operated from this city. 

“Tijuana is our home and we are extremely grateful for our customer’s ongoing trust,” said Holger Blankenstein, Volaris CCO. “With pride we announce a new addition to our destination offering, with this first international flight out of Tijuana. This means we now operate 31 flights to and from this city, consolidating our positioning as Tijuana’s official carrier,” he added.

Moreover, Blankenstein pointed out that this flight represents better connectivity for the San Francisco (Oakland) area, through Tijuana, the most connected city in Mexico thanks to the airline. “This route seeks to provide San Francisco (Oakland) with greater connectivity, with the 16 connecting flights we operate from Tijuana to the rest of the country. This is how we continue to unite family and friends who live on both sides of the border at the best fares.”

Connecting destinations for San Francisco, Oakland include: Aguascalientes, Bajio, Colima, Chihuahua, Culiacan, Guadalajara, Hermosillo, La Paz, Mexico City, Morelia, Monterrey, Oaxaca, Zacatecas, Uruapan, Tepic, and Puebla.

“Volaris’ continuing expansion at Oakland International Airport brings another new international destination to the San Francisco Bay Area, offering travelers and businesses even more access to key cities in Mexico,” said Deborah Ale Flint, Director of Aviation for Port of Oakland. “OAK is the fourth largest airport in California and this new Tijuana service will make it the state’s second largest gateway for nonstop flight destinations in Mexico.”

For those interested in the new service, flight schedules, including dates and times of operation, are announced as follows:

Tijuana, Baja California –San Francisco (Oakland)
(Effective March 4. Wednesdays and Saturdays)

  • Departing Tijuana at 18:20 hrs., arriving San Francisco, (Oakland) at 19:55 hrs.
  • Departing San Francisco (Oakland) at 21:10 hrs., arriving Tijuana at 22:40 hrs.

Introduced at an inaugural fare starting at US $140, flights are available for booking with Volaris’ buy-ahead approach and innovative pay-per-service plan, Tu Decides, whereby travelers specifically select only those services they need for their trip. Booking is available for customers at all Volaris sales channels including online (www.volaris.com), our Call Centers in Mexico (01-800-122-8000) and the US (1-866-988-3527), or through any of our authorized travel agencies.

About Volaris

Controladora Vuela Compania de Aviacion, S.A.B. de C.V. (NYSE: VLRS and BMV: VOLAR) is an ultra low cost airline providing point to point services and operating between Mexico and the US. The ultra low cost highly efficient business model offered by Volaris provides low base fares to develop its market, coupled with outstanding levels of quality services and a wide array of products. Since beginning their operations in March 2006, Volaris has increased its routes from an initial 5 to a current 132 and its fleet from 4 to 51 aircraft. Volaris currently operates over 200 daily flight segments on routes connecting 38 cities in Mexico and 19 cities in the United States with Mexico’s most modern airplane fleet. Volaris targets passengers visiting friends and family, price sensitive business travelers, and leisure travelers in Mexico and to select US destinations. Proudly Mexican, Volaris is regarded as one of the new leading companies in the country. Among other recognitions, Volaris has received the prestigious ESR Award for Social Corporate Responsibility for five consecutive years. For more information, please visit: www.volaris.com 


Brident Dental & Orthodontics to Open First Location in California

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Brident Dental & Orthodontics to Open First Location in California

Residents Offered Free Dental Screenings and Giveaways at March 4th Grand Opening Event


RIVERSIDE, Calif., March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Brident Dental & Orthodontics celebrated its third anniversary with the opening of its first office in California. The new office located in Riverside, CA marks Brident’s twenty-ninth location in the country. To celebrate, a grand opening event offering free dental screenings and giveaways will take place on March 4, 2015 from 2:00 p.m. – 6:00 p.m. at the new office located at 3880 Chicago Ave.

“Brident Dental is pioneering the way dental care services are provided to residents of Riverside and the surrounding communities.  We strive to serve families who have full schedules but limited time to receive oral care,” said Simon Castellanos, CEO of Brident Dental & Orthodontics.  “Our office provides affordable, quality care and implements technology that makes the entire process as convenient and time-saving as possible.”

The entire Brident office is designed around the needs of active and busy families with options to book appointments online and by mobile, same day and next day appointments, being open evenings and weekends, and flexible payment plans with no interest.

The Brident Riverside office is led by Dr. Ayman Hashem, who brings over 15 years of experience in practicing dentistry, managing dental offices and leading dental professionals in delivering great quality dental care. 

“I am thrilled to be part of the expansion of Brident Dental in California,” says Dr. Ayman Hashem. “I look forward to servicing the Riverside community with the highest standards in quality, and affordable oral health care.”

A ribbon cutting ceremony with the Riverside Chamber of Commerce and City Council members will kick off the grand opening festivities at 3:00 p.m. on March 4, 2015.  In addition to the free dental screenings, residents can stop in for a tour of the office; as well as refreshments, giveaways and a chance to win one of several raffle prizes.

All of Brident Dental’s services are backed by a unique quality assurance system, which electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality dental care.  Brident Dental in California is led by Dr. Zhi Meng, a dentist with 25 years of clinical and leadership experience.

The new office is open Monday through Friday from 9:00 a.m. to 7:00 p.m. and Saturday 8:00 a.m. to 4:30 p.m. and closed on Thursday.  To learn more, or to schedule an appointment, visit www.brident.com or call 1-888-871-8476.

ABOUT BRIDENT DENTAL:
Brident Dental & Orthodontics is an experienced dental service organization, which provides comprehensive business support services to affiliated dental offices owned by licensed dentists, with convenient locations throughout Texas and California.  In addition, we are affiliated with Western Dental, a dental and oral health maintenance organization that provides dental services in over 190 office locations with over 4,500 team members.  Being affiliated with this network of dental offices allows us to benefit from the company’s long-standing emphasis on high standards of quality of care, first class training and professional development.  The Brident Dental offices are led by Dr. Soumava Sen, who brings over 20 years of experience in practicing dentistry, managing dental offices and leading dental professionals in delivering great quality dental care.  For more information, visit www.brident.com.   

Logo – http://photos.prnewswire.com/prnh/20140818/137079


Workers Demand A Halt To Intimidation And Harrassment At American Apparel And Form Coaltion With Hermandad Mexicana

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Workers Demand A Halt To Intimidation And Harrassment At American Apparel And Form Coaltion With Hermandad Mexicana


LOS ANGELES, March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — With the support of Hermandad Mexicana, an immigrant’s rights advocacy non-profit, factory workers of American Apparel have united to establish a coalition of workers of the iconic company to advocate for their rights before the new corporate management. The new corporate management is controlled by New York based financial hedge fund STANDARD GENERAL, which has usurped control from founder Dov Charney.

Hundreds of workers met on February 28, 2015 to organize themselves into a new coalition of united factory workers to save American Apparel as their newly adopted name reflects, “Coalition of American Apparel Factory Workers United to Save American Apparel.”

Among the demands raised by the coalition are – stop using “Sweatshop Free” in company advertising; stop the blind reduction of production hours and the furloughing of workers; and stop the incessant intimidation of workers by security guards and supervisors merely for seeking to meet and organize themselves to address workplace issues.

Spokesperson Maria Luisa Salgado declared that, “The current situation of intimidation by large and gruff security guards directed at workers for having a flyer calling for meetings, and interrogating them about meetings, is a violation of the U.S. Constitution and the National Labor Relations Board Act. We are involved in protected activity, and such harassment needs to stop immediately.” She concluded by reporting, “The current corporate management is estranged from the cultural spirit that existed at American Apparel under the leadership of its founder, Dov Charney. Under the new management, we do not feel safe or dignified.”

The coalition has active plans to hold additional meetings and activities with the goal of saving American Apparel, and the 4,500 local manufacturing jobs that are at risk, from the new corporate management.


Top Corporations March For Tiny Babies

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Top Corporations March For Tiny Babies

Bottom Line: Healthcare Savings


WHITE PLAINS, New York, March 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Leading airline, retail and healthcare and thousands of other corporations are supporting the March of Dimes signature fundraiser, March for Babies, because it funds lifesaving research breakthroughs for moms and babies. These new treatments also help prevent premature birth, saving companies millions in healthcare costs.

“I’m honored to lead the 2015 March for Babies and look forward to bringing together United co-workers and customers to help support stronger, healthier babies,” said John Rainey, United Airlines’ Executive Vice President and Chief Financial Officer and the 2015 March for Babies National Chairman. “Together we can make a huge impact and raise awareness for the March of Dimes.”

United joins Kmart, the top March for Babies corporate fundraiser, Famous Footwear, Macy’s, Cigna, and Mission Pharmacal, as official national sponsors of March for Babies 2015.

“Our corporate partners understand that promoting healthy pregnancies and healthy babies are a sound investment for companies,” says Dr. Jennifer L. Howse, president of the March of Dimes. “Together, we are working to prevent premature birth, which is the leading cause of death for children worldwide.”

According to the March of Dimes, which commissioned an analysis by Truven Health Analytics, Inc., the average medical cost to an employer for a premature baby was over $54,000 compared to about $4,300 for a healthy baby.

“Childbirth and newborn care are among the most expensive conditions billed to insurers,” added Dr. Howse. “By investing in the prevention of preterm birth, employers can help families of their employees and customers, and rein in health care costs at the same time.”

March for Babies will be held in nearly 700 locations nationwide and involves more than 20,000 companies and 3 million people, including celebrities, sports stars, community leaders and families of babies born prematurely who are involved as volunteers, sponsors and participants.

March for Babies will occur in most communities on April 25 and 26. Companies, families, and individuals can join the event at marchforbabies.org.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find us on Facebook and follow us on Twitter.


New US Professional Soccer League Kicks Off!

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New US Professional Soccer League Kicks Off!

FUSA is the nation’s first Hispanic/Latino centric professional soccer league.


LAS VEGAS, March 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — FutbolUSA, Inc. announced today that it is launching a 32 team, two division, top-tier professional soccer league, with an inaugural season set to start in September of this year. FUSA will begin selling 16 Liga Primera (Division 1) and 16 Liga Nacional (Division 2) teams in 16 cities in Texas, California, and the Southwest.  Over 700 players will be recruited at four regional combines/tryouts that will be held in June 2015.

FUSA will not be recruiting players directly from colleges, universities, or other professional leagues. FUSA will instead recruit players from the ranks of the hundreds of thousands of predominantly Hispanic and Latino amateur players that crowd soccer fields across the US each weekend.

FUSA recognizes that a number of barriers have hindered the ability of top Hispanic and Latino amateur players to make it into the professional soccer pipeline in the US. “The language barrier, registration costs, the US youth soccer pay to play model, and professional recruitment almost exclusively from colleges are the main factors that keep some of the best Hispanic and Latino players from playing professional soccer,” said Miguel Perez, Director of Futbol Operations.  “While FUSA is an unprecedented opportunity for amateur Hispanic and Latino players to turn pro and get paid to play the sport they love, FUSA is also open to players of all races, ethnicities, language preferences and national origin.”

“FUSA will be a Hispanic and Latino community resource infused with cultural pride that provides homegrown entertainment and opportunity,” said Perez.  According to Perez, the FUSA opportunity “extends to players, coaches and staff, team owners, and sponsors and advertisers who seek to build a meaningful grassroots relationship with the US Spanish language community.”

FutbolUSA, Inc. has a 10 year plan to become the number one professional soccer platform in the US and to be one of the country’s most valuable sports properties.  “As FUSA grows over the next decade, we are looking at exponential valuation growth for our team owners,” said Michael Mauriello, President of FutbolUSA, Inc.  “The sports team comps are there, the brand is exceptional, the market is ripe, and the timing is perfect for FUSA team owners to create substantial financial value by combining their capital, their business skills, and their desire to win.”

For additional information visit www.futbolusa.com.

CONTACT: Leigh Suarez
[email protected]


New Multicultural Marketing Campaign for All-New 2015 Chrysler 200 Features Actor Gael Garcia Bernal

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New Multicultural Marketing Campaign for All-New 2015 Chrysler 200 Features Actor Gael Garcia Bernal





AUBURN HILLS, Mich., March 4, 2015 /PRNewswire-HISPANIC PR WIRE/ —

  • Actor Gael Garcia Bernal appears in series of four commercials for the Chrysler brand
  • Multicultural marketing campaign debuts on television on Wednesday, March 4
  • Story is anchored on the message: “Why choose ordinary when you can have extraordinary?“
  • Key multicultural partners include Telemundo and Univision
  • Chrysler brand will be presenting sponsor of Telemundo’s new season’s La Voz Kids (debuting March 16)


The Chrysler brand launches a new multicultural marketing campaign today for the all-new 2015 Chrysler 200 this week featuring acclaimed actor Gael Garcia Bernal (Amores Perros, Y Tu Mama Tambien, The Motorcycle Diaries). The campaign, debuting Wednesday, March 4, consists of four national television spots across U.S. Hispanic media – one :60 and three :30 commercials – and also includes digital and social initiatives. Key partners for the Chrysler brand include Univision and Telemundo, for which the brand will be a presenting sponsor of La Voz Kids, the #1 show for family co-viewing in all of broadcast, regardless of language, on Telemundo. The first spot, “Kid, You’re Not Me,” can be viewed here: http://youtu.be/YQSDvuOPqWs.

Photo – http://photos.prnewswire.com/prnh/20150304/179613

Photo – http://photos.prnewswire.com/prnh/20150304/179611

Photo – http://photos.prnewswire.com/prnh/20150304/179612

In the first of the four-spot series, Gael steps into his 2015 Chrysler 200 and finds a young boy sitting in the car who claims to be Gael – visiting from his past.  Right away, the boy starts telling Gael to do something different with his life in order to achieve his hopes and dreams. At first Gael is confused, but then realizes that the boy, whose name is Paquito, has mistaken him for his neighbor, Paco, from across the street. After catching a glimpse of his “real” future self, Paquito is inspired to leave ordinary behind and go someplace new with Gael.

“This campaign’s unique creative uses humor, cultural cues and the spirit of individuality to capture our millennial audience’s attention, and its charm rests squarely on the enormous appeal of Gael, one of the premier Hispanic actors of his generation,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “The episodic storyline focuses on Gael and Paquito’s endearing relationship while at the same time authentically introduces consumers to the 2015 Chrysler 200 and its class-leading features, including smart technology, advanced manufacturing and quality, and distinctive design.”

The campaign introduces Hispanic consumers to the all-new 2015 Chrysler 200, giving viewers a close-up view of the Chrysler brand’s class-leading advancements. The story is anchored on the message, “Why choose ordinary when you can have extraordinary?”, and supported with “Un Modelo a Seguir” – a nuanced phrase that in Spanish conveys positive messages such as something that inspires and/or something to pay attention to or follow. (It translates literally to “A Model to Follow”, which in the spot refers as much to the Chrysler 200 as it does to Gael Garcia Bernal).

The Chrysler brand campaign was created in partnership with Lopez Negrete.

About the Chrysler 200

The all-new 2015 Chrysler 200 is where exquisite style meets exceptional performance. The Chrysler 200 leapfrogs expectations for a mid-size car with an elegant exterior design, a thoughtful, beautifully crafted interior and an exceptional driving experience complements of a segment-first nine-speed automatic transmission and an Alfa Romeo-based chassis. With highway fuel economy of up to 36 miles per gallon; the most available safety and security features in the segment with 60; an available, best-in-class all-wheel drive system; easy-to-use, state-of-the-art technology and a starting U.S. Manufacturer’s Suggested Retail Price (MSRP) of just $21,700, the all-new 2015 Chrysler 200 is a car that customers will be proud to own, at a price they will appreciate. The 2015 Chrysler 200 is designed, engineered and built with pride in Michigan.

About Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the simple elegance and extraordinary driving experience of the all-new 2015 Chrysler 200 or the family-room-on-wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the 2015 Chrysler 200, the industry-exclusive Stow ‘n Go® seating and storage system on the Chrysler Town & Country and the fuel-saving Fuel Saver Technology in the Chrysler 300.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

Follow Chrysler brand and FCA US news and video on:

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Company blog: http://blog.fcanorthamerica.com 
Company website: www.fcanorthamerica.com 
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com 
Chrysler brand: www.chrysler.com 
Chrysler blog: blog.chrysler.com 
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YouTube: www.youtube.com/chrysler  or  www.youtube.com/pentastarvideo

New multicultural marketing campaign for all-new 2015 Chrysler 200 features actor Gael Garcia Bernal.

 

New multicultural marketing campaign for all-new 2015 Chrysler 200 features actor Gael Garcia Bernal.

 

 


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