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All-New 2016 Honda HR-V Crossover Makes North American Debut at 2014 Los Angeles Auto Show

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Honda Logo





All-New 2016 Honda HR-V Crossover Makes North American Debut at 2014 Los Angeles Auto Show

2016 Honda HR-V crossover – arriving early next year – delivers dynamic styling, incredibly spacious and versatile cabin and fun, fuel-efficient performance


LOS ANGELES, Nov. 19 2014 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2016 Honda HR-V crossover, unveiled today at the 2014 Los Angeles International Auto Show, blends the styling of a coupe, the toughness, space and utility of a SUV and the quality of a Honda in one sporty, personal and versatile multi-dimensional vehicle. The well-equipped HR-V, launching at Honda dealerships nationwide early next year, will enter the fast-growing entry crossover market with dynamic yet refined exterior styling, fun-to-drive performance, class-leading fuel economy ratings and unmatched interior spaciousness and cabin versatility.

Photo – http://photos.prnewswire.com/prnh/20141119/159497

Logo – http://photos.prnewswire.com/prnh/20140415/73520

Utilizing a new global platform, the all-new Honda HR-V has one of the most spacious and versatile cabins in its class. Utilizing its unique platform design with a center-mounted fuel tank and reconfigurable second-row “Magic Seat,” the completely new HR-V has voluminous interior space along with a flexible cabin featuring multiple seating/cargo modes. With 100.1 cu. ft. of passenger volume (LX) and 58.8 cu. ft. of cargo volume with the second row seats down, the HR-V has space to rival some competitors’ mid-size SUV offerings.

“The new HR-V crossover is a true segment-busting vehicle, unlike anything else on the market today,” said Jeff Conrad, senior vice president American Honda Motor Co., Inc. and general manager of the Honda Division.  “It’s got all the essential elements of our Honda DNA, our packaging innovation, fuel-efficient powertrain technology, leading safety technology and, above all, Honda quality, to make this an incredibly compelling, sporty and value-packed new member of the Honda family.”

2016 HR-V Key Packaging Specifications

Wheelbase, in.

102.8

Length, in.

169.1

Width, in.

69.8

Height, in.

63.2

Passenger volume, cu. ft.

100.1 (LX), 96.1 (EX, EX-L)

Cargo volume, cu. ft.

24.3 rear seats up

58.8 rear seats down

Seating capacity

5

The HR-V’s dynamic appearance and sporty, solid stance is aided by its coupe-like cabin shape and bold and powerful face, complemented by distinctive side contours, including a sharply upswept character line, deeply sculpted lower body form and the strong horizontal taper of both the front and rear fascia. Concealed rear door handles further enhance its coupe-like appearance.

The HR-V’s sporty and sophisticated interior features an expansive, airy cockpit with an abundance of soft-touch materials and premium detailing punctuated by precise bezels, sophisticated stitch lines and upmarket brushed chrome and piano black highlights – all fitting its mission as a youthful yet refined personal crossover vehicle. The three-meter driver’s instrument cluster features “floating” illumination rings and Honda’s ECO Assist feature, wherein the speedometer illumination changes from white to green depending on the fuel efficiency of the driver’s vehicle operation.

Power comes from a highly refined and responsive 1.8-liter SOHC 16-valve 4-cylinder engine with i-VTEC valvetrain producing a peak 138 horsepower at 6,500 rpm and 127 lb.-ft. of torque at 4,300 rpm (both SAE net). The engine is mated to a sporty and fuel-efficient continuously variable transmission (CVT) with Honda “G-design” shift logic, or a slick-shifting 6-speed manual transmission (2WD models only). The HR-V is available in either two-wheel-drive or all-wheel-drive drivetrain configurations. All-wheel-drive models feature Honda’s Real Time AWD with Intelligent Control System for outstanding all-weather traction and control. Driving efficiency, handling performance and cabin quietness are further aided by an aerodynamic shape and a lightweight yet rigid body structure with significant noise-insulating materials and design features.

In keeping with Honda’s commitment to safety, the HR-V is expected to deliver top-in-class collision safety performance and incorporates Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) front body structure, designed to more efficiently absorb and disperse the energy from a frontal collision. Standard safety and driver-assistive features include four-channel anti-lock brakes (ABS) with Brake Assist and Hill Start Assist; Vehicle Stability Assist™ (VSA®) with Traction Control; an Expanded View Driver’s Mirror; a Multi-Angle Rearview Camera; dual-stage, multiple-threshold front airbags, driver and front passenger SmartVent™ side airbags and side-curtain airbags for all outboard seating positions; and Tire Pressure Monitoring System (TPMS). The HR-V is anticipated to earn top collision safety ratings from the NHTSA (5-Star Overall Vehicle Score) and IIHS (Top Safety Pick).

Standard equipment on all HR-V models, available in LX, EX and EX-L trims, include power windows, power mirrors and power door and tailgate locks, electronic parking brake, rearview camera, aluminum-alloy wheels, tilt and telescoping steering wheel with audio and cruise controls, Bluetooth® HandsFreeLink® phone interface and Pandora radio. Higher trim models can be equipped with premium features including Honda’s 7-inch touchscreen Display Audio telematics interface, Honda LaneWatch™, Smart Entry/Push-Button Start, paddle shifters, SiriusXM® radio, HD Radio™ and Honda Digital Traffic, heated front seats, a power sunroof, embedded navigation and leather trim.

The 2016 Honda HR-V is covered by a comprehensive 3-year/36,000 mile new vehicle limited warranty and a 5-year/60,000 mile powertrain limited warranty. Additional benefits of ownership include Honda Roadside Assistance, which provides free 24-hour roadside assistance during the 3-year/36,000-mile new vehicle limited warranty term. The HR-V will be manufactured alongside the Fit at Honda’s newest North American auto plant, in Celaya, Mexico.

For More Information
Consumer information about all Honda vehicles is available at automobiles.honda.com. To join the Honda community on Facebook, visit https://www.facebook.com/Honda. To keep up with the most current media information about the 2016 Honda HR-V visit hondanews.com/channels/honda-automobiles-hr-v.


2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians “Two Friends” with “Breach the Summit”

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2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians "Two Friends" with "Breach the Summit"





2016 Honda HR-V Los Angeles Auto Show Debut Set to Soundtrack From SoCal Musicians “Two Friends” with “Breach the Summit”


TORRANCE, California, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — Earlier today, Honda debuted the all-new 2016 Honda HR-V crossover SUV at the Los Angeles Auto Show. To celebrate all of the Honda-goodness that the HR-V embodies, from its dynamic and refined exterior styling and class leading fuel economy to its unmatched interior space and functionality and of course, its fun to drive spirit, the debut was paired with an energetic soundtrack from some of Southern California’s most on-the-rise dance/indie pop music artists.

Logo – http://photos.prnewswire.com/prnh/20141119/159500LOGO

Logo – http://photos.prnewswire.com/prnh/20140415/73520

“Our Names is Lights,” by Two Friends with Breach the Summit, hailing from Los Angeles and Irvine, California, respectively, set the tone for today’s highly-anticipated all-new Honda HR-V reveal. The track features the unique blend of Two Friends’ emotional progressive house sound with Breach the Summit’s indie pop vocals. To hear “Our Names in Lights,” visit http://www.youtube.com/watch?v=iWcXDfKLguk or https://itunes.apple.com/us/album/our-names-in-lights-feat./id915023597.

More information on these rising stars in the SoCal music scene can be found at: http://www.twofriendsmusic.com/ and http://www.breachthesummit.com/.

More information on the all-new 2016 Honda HR-V can be found at: http://automobiles.honda.com/hr-v/. 

Two Friends
With millions of views across YouTube, Soundcloud, and Spotify, two #1 tracks on the Hypem aggregator under their belt, as well as support from big names in the dance music world such as Krewella, Nari & Milani, Sidney Samson, Matisse & Sadko, Felix Cartal, BPM on Sirius XM Radio and more, Two Friends show no sign of slowing down.

Now, their unique blend of emotional progressive house fused with electro and acoustic elements continues to offer a refreshing and memorable experience for music lovers. Their most recent original release, “Our Names In Lights,” is the first in a string of many new songs coming out this fall. They are, Two Friends.

Breach the Summit
Irvine, California-based indie pop band Breach The Summit features Olen Kittelsen (vocals/drums), Sam Beresford (keyboards/piano), Jacob Berger (guitar/backing vocals), and Kody Buxton (bass/backing vocals).

Honda and Music
Honda has a deep history in music programming and music marketing through the development of engaging programs and sponsorships aimed at reaching music fans through their love of music. The Honda Civic Tour was created in 2001, and since its inception, 3.5 million fans have attended Civic Tour concert events and the program has become one of the nation’s most compelling, successful music concert tour franchises. Concert goers have had the chance to experience their favorite bands up-close-and personal, including live and interactive performances by Maroon 5, Linkin Park, Blink-182, The Black Eyed Peas, Paramore, Incubus, Fall Out Boy and many more. Each year, the Honda Civic Tour’s headlining artist customizes a Civic vehicle for one lucky tour fan to win. 

In 2009, Honda began partnering with the biggest and brightest music festivals across the U.S., including Sasquatch, Lollapalooza, Austin City Limits Music Festival and The Governors Ball in New York. The automaker’s festival activations have included a Honda-sponsored stage with performances by some of the festivals’ best artists, opportunities to win VIP tickets and Honda vehicles, interactive onsite vehicle displays and more. Honda’s music festival partnerships have become part of the Honda Stage music program which began with The Governors Ball in New York June 6-8, and continued through the summer at Music Midtown in Atlanta September 19-20 and triumphantly returned to Austin City Limits Music Festival the first two weekends in October. 

In 2014, Honda launched Honda Stage, a unique 360-degree, multi-platform music program designed to meet music fans where they are already searching for and consuming music. This new music platform brings together an unprecedented group of entertainment and technology leaders to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight, along with the Pilot and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1 Based on Model Year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.



Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel

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Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel





Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel

– Honda contribution of $13.8 million will further expand and accelerate the network of public hydrogen refueling stations

– Funding could enable FirstElement to add at least 12 stations to its California hydrogen network


TORRANCE, Calif., Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — Seeking to expand California’s public hydrogen refueling station network as a means to support the wider introduction of fuel-cell vehicles, Honda will provide $13.8 million in financial assistance to FirstElement Fuel to build additional hydrogen refueling stations around the state. Additional state grants, combined with the Honda financing, could enable FirstElement to add at least 12 stations to its California hydrogen network.

Photo – http://photos.prnewswire.com/prnh/20141119/159498

Logo – http://photos.prnewswire.com/prnh/20140415/73520

“FirstElement Fuel is providing a vital piece of what is needed for a successful launch of fuel-cell vehicles,” said Steven Center, vice president of Honda’s Environmental Business Development Office. “Through this collaboration, FirstElement will enable our customers to experience hydrogen refueling that is as reliable, convenient and consumer-friendly as the vehicles are.”

FirstElement received grants totaling nearly $27 million from the California Energy Commission earlier this year to build a network of 19 stations around the state. The state of California has a plan to invest $200 million into hydrogen station development over the next several years. This financial support from Honda, along with anticipated future grants from the State of California, will allow FirstElement to expand its network of stations by more than 50 percent, to at least 31 stations.

“This is an extremely positive step forward for the advancement of fuel-cell vehicles in the State of California,” said Joel Ewanick, CEO of FirstElement Fuel. “We’re so grateful for the confidence that Honda has shown in our team, and for Honda’s leadership in the development and deployment of fuel-cell vehicles.”

FirstElement Fuel is on its way to creating the world’s first true retail hydrogen refueling network by developing and operating stations in California’s metro areas, as well as in connector and destination locations. The company’s goal is for drivers of fuel-cell vehicles to be able to travel seamlessly throughout the state, just as they are able to in a conventional gasoline vehicle today. As one of the leaders in the development of fuel cells, Honda has advocated for a robust and comprehensive network of hydrogen refueling stations to serve its customers.

Honda has led the industry for nearly two decades in the development and deployment of fuel-cell technology through extensive real world testing, including the first government fleet deployment and first retail customer lease programs in the United States. Honda has also made significant technological advancements in fuel cell operation in both hot and sub-freezing temperatures and in meeting safety regulations, since the introduction of its first generation fuel-cell vehicle, the FCX, in 2002. Honda launched its more recent fuel-cell vehicle, the FCX Clarity, in July 2008 as a real technological breakthrough in the areas of design, sedan packaging, assembly line manufacturing, and fuel-cell stack size and efficiency, winning the 2009 “World Green Car of the Year” award.

On November 17, 2014, the Honda FCV Concept was unveiled in Japan, pointing the way to an all-new Honda fuel-cell vehicles slated for launch first in Japan by March 2016 followed by launches in the U.S. and Europe. Honda’s next-generation fuel-cell vehicle will feature a fuel-cell powertrain packaged completely in the engine room of the vehicle, allowing for efficiencies in cabin space as well as flexibility in the potential application of fuel-cell technology to multiple vehicle types in the future. The next-generation Honda FCV is anticipated to have a driving range of more than 300 miles.

Honda Environmental Leadership

Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns through a diverse lineup of products and technologies, including more fuel-efficient gasoline engines, natural gas, hybrids, plug-in hybrids, battery electric vehicles (BEVs) and fuel-cell vehicles (FCVs).

Today, Honda is targeting a 30-percent reduction in CO2 emissions from its U.S. automobile product lineup by 2020, compared to 2000 levels. In pursuit of its vision for a zero-carbon future, the company is advancing electromotive technologies in many forms, and is slated to introduce an advanced fuel-cell vehicle in 2016.

In keeping with its commitment to produce vehicles with the lowest CO2 emissions at plants with the smallest environmental footprint, the company is broadly addressing emissions, energy, water use and waste in all phases of its products life cycles. In the manufacturing realm, this includes a 95 percent reduction in waste sent to landfills in North America. Honda is working to extend its “green factory” and “green purchasing” initiatives to its more than 650 parts suppliers in North America and is also pursuing more environmentally responsible business practices among its U.S. dealers.

Honda is also demonstrating its vision for zero-carbon mobility and living with the creation of the Honda Smart Home US, in Davis, California, which was opened in early 2014 and is capable of producing more energy on-site from renewable sources than it consumes annually, including enough energy to power a Honda Fit EV for daily commuting.


Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award

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Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award





Honda Accord Wins Car and Driver Magazine 2015 10Best Cars Award


Accord recognized for record 29th time since 1983


TORRANCE, Calif., Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — For a record 29th time in the 31-year history of the award, Car and Driver magazine has named the Honda Accord to its prestigious annual list of the 10Best Cars in America.

Photo – http://photos.prnewswire.com/prnh/20141119/159499
Logo – http://photos.prnewswire.com/prnh/20140415/73520

“Once again, the Honda Accord is traveling down a road where no vehicle has gone before by winning a 10Best Cars award for an unprecedented 29th time,” said Jeff Conrad, senior vice president and general manager of the Honda Division of American Honda Motor Co, Inc. “We’re honored to receive this award, which recognizes the exceptional engineering and driving performance that have helped make Accord a perennial top choice of individual American car buyers.”

“The Accord offers terrifically fluid and sporty handling, while functioning perfectly for everyday use,” said Car and Driver Editor-in-Chief Eddie Alterman. “It’s light on its feet and very driver-oriented, even if many of its drivers will never explore the full range of its dynamic capabilities. The Accord is an undercover sports sedan, and that’s what resonates with our editors year after year.”

Now in its ninth generation, the Accord has been sold in the U.S. since 1976 and produced in America since 1982. More than 95 percent of Accords sold in America are produced at the company’s Marysville, Ohio plant using domestic and globally sourced parts.

2015 Honda Accord

The 2015 Accord lineup features Honda’s innovative Earth Dreams Technology™ powertrains, including Honda’s next-generation 2.4-liter, direct-injected 4-cylinder engine with continuously variable transmission or 6-speed manual transmission. The Accord’s fuel economy is best in class in the EPA Midsize category, with 4-cylinder models earning a 36 mpg highway EPA rating1 and the V-6 models garnering a 34 mpg highway EPA rating1. The Accord Hybrid Sedan, with a class-leading 50 mpg EPA city fuel-economy rating1 is powered by an all-new highly efficient Atkinson cycle engine and two-motor hybrid system.

In addition to fuel economy ratings leadership, the Accord has continually led the industry in meeting strict emissions standards. The Accord Plug-In is the first vehicle to achieve SULEV 20 emissions standards, with the lowest tailpipe emissions of any ICE vehicle currently available. Additionally the Accord was the first vehicle to meet ULEV (1998) and SULEV (2000) emissions standards.

Accord was the most popular midsize passenger car in America in 2013 and again through September of 2014, based on sales to individual (non-fleet) car buyers, according to new vehicle registration data from R.L. Polk.

For more information and downloadable high-resolution images of Honda vehicles, please visit www.hondanews.com. Consumer information is available at www.automobiles.honda.com.

1 Based on 2014 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle.


Labor Commissioner Obtains $4 Million in Back Pay for San Francisco Restaurant Workers

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Labor Commissioner Obtains $4 Million in Back Pay for San Francisco Restaurant Workers


SAN FRANCISCO, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — California Labor Commissioner Julie A. Su has assisted in brokering a $4 million settlement on behalf of 280 workers at Michelin-rated dim sum restaurant Yank Sing in San Francisco. The money represents back pay for minimum wage, meal, rest period, and other labor code violations, and is being distributed to employees of the restaurant’s two San Francisco locations today.

The Labor Commissioner investigated the violations in partnership with the Chinese Progressive Association (CPA), the Asian Americans Advancing Justice – Asian Law Caucus as well as the San Francisco Office of Labor Standards Enforcement. The investigation began after a number of immigrant Yank Sing workers approached the CPA with complaints in 2013.

Investigators found the following violations at Yank Sing:

  • Employees were paid the state minimum wage of $8 per hour, not San Francisco’s higher minimum wage.
  • Management kept or misdirected to ineligible employees approximately $1 million in tips intended for workers over a four-year period.
  • Employees were not paid for all hours worked.

“This settlement is a win for the workers as well as for the employer who sought a resolution to come into compliance with the state’s labor laws,” said Christine Baker, Director of the Department of Industrial Relations (DIR). The Labor Commissioner’s Office, also known as the Division of Labor Standards Enforcement (DLSE), is a division within DIR.

Of the $4 million being distributed today, approximately $1.4 million is for minimum wage violations, $1.4 million is for overtime pay violations, and $1 million is restitution for withheld gratuities. The balance of the $4 million settlement is allocated primarily to compensation for meal and rest period violations.

“As Labor Commissioner, I know that government cannot do it alone. This outcome was the result of a concerted effort with community-based organizations that have the workers’ trust,” said Labor Commissioner Julie A. Su.  “Yank Sing’s response to our investigation and our ability to resolve this matter without litigation is something we’d like to encourage employers faced with similar violations to emulate.” 

As a result of the settlement, Yank Sing workers will now enjoy base wage increases, holiday and vacation pay, and fully paid health care for full-time employees.

Among its wide-ranging enforcement responsibilities, the Labor Commissioner’s office inspects workplaces for wage and hour violations, adjudicates wage claims, enforces prevailing wage rates and apprenticeship standards in public works projects, investigates retaliation complaints, issues licenses and registrations for businesses and educates the public on labor laws.

The most recent information related to California labor laws is available on DIR’s website. Employees with work-related questions or complaints may call the toll-free California Workers’ Information Line at (866) 924-9757 for recorded information, in English and Spanish.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. Non-media inquiries can contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.


Sean “Diddy” Combs and CIROC Ultra Premium Vodka Invite You To “Step Into The Circle”

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NEW YORK, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — The makers of CIROC Ultra Premium and Sean "Diddy" Combs invite consumers to "Step Into The Circle." The positioning of this new CIROC campaign is an evolution from the widely popular "Luck Be A Lady" commercial. It highlights the importance of celebrating life achievements with those closest to you.

Photo – http://photos.prnewswire.com/prnh/20141119/159647

CIROC's previous platform, "Luck Be A Lady," provided glimpses into Diddy's lifestyle and influential people in his world. "Step Into The Circle" turns the lens outward. It captures scenes of celebration amongst everyday consumers that enjoy CIROC as a centerpiece of their special occasions

The integrated marketing program kicks off today in Duffy Square, the northern triangle of Times Square. To commence the new campaign, CIROC, in partnership with New York City, is constructing a groundbreaking 36' by 20' dome that will be a temporary 24-hour installation. Guests will enter a life-sized exhibit featuring the various moments that the campaign commemorates. Fans are encouraged to #StepIntoTheCircle via social media by sharing and tagging personal photos of their own
circles.

"'Step into the Circle' embodies the philosophy, 'If you want to walk fast, walk alone. If you want to go far, walk together,' honoring the indestructible bond of an inner circle of friends, colleagues, and long-time connections," says Combs. "The campaign is genuine, real and reflects the journey that you take with the people who matter to you most."

Tonight, CIROC will debut "Step Into The Circle" with a world premiere event. Diddy will host the evening, which features inspirational people in his life that compose his social circle. The presentation will include a first ever five-minute takeover of all electronic billboards in Duffy Square.

Maintaining momentum, "Step Into The Circle" will launch a fully integrated campaign that spans broadcast, print, out-of-home, digital, on and off premise and
experiential events. The television ad of the same name is directed by acclaimed music/film director Paul Hunter and launches on ESPN during an NBA game on November 21. The spot includes cameo appearances by Diddy himself, rapper French Montana, artist Jermaine Dupri, and model/singer Cassie. The music and visuals evoke memories that bring us back to our circle – the unbreakable bond. Subsequently, our social responsibility advertising will run on network and cable stations including NBA TV, ABC, ESPN, Bravo, TBS, and VH1 during the holiday season through early 2015.

In addition to the launch event in New York today, CIROC will recreate the dome experience at major cultural events throughout the calendar year including New Year's Eve, NBA All-Star Weekend and Grammy Award Weekend.

As we toast to a new campaign, the makers of CIROC reminds everyone to celebrate life
together responsibly.

ABOUT CIROC ULTRA PREMIUM VODKA

CIROC Ultra Premium Vodka is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CIROC Ultra Premium Vodka launched nationwide in September 2003. In October 2007, DIAGEO- the world's largest spirits, wine and beer company- made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CIROC . The infused Vodka flavors in the portfolio to date include CIROC RED BERRY, CIROC COCONUT, CIROC PEACH, CIROC AMARETTO and CIROC PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San
Francisco World Spirits Competition in 2010. CIROC Pineapple. Made With Vodka Infused With Natural Pineapple And Other Natural Flavors. 35% Alc/Vol. ©2014 Imported from France by CIROC Distilling Company, Norwalk, CT. Celebrate Life Responsibly.

Media Contact:

Ben Russo

EMC|BOWERY

323.857.0007

[email protected]

Sari Brecher

Diageo

646-223-2019

[email protected]

Ryan Stender

Blue Flame Agency

917.449.2447

[email protected]

(Español) T-Mobile Simplifica las Llamadas al Extranjero con un Plan Económico

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(Español) Mohawk retira del mercado tapetes debido a riesgo de incendio; se vendieron exclusivamente en The Home Depot

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L’Oreal Paris Unveils Genesis Rodriguez As Newest Brand Ambassador

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L’Oreal Paris Unveils Genesis Rodriguez As Newest Brand Ambassador

Additionally Launches A Personalized Digital Beauty Destination For Latinas,
Providing Real-Time Access To The Latin GRAMMY® Awards Red Carpet Beauty Conversation


NEW YORK, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — L’Oreal Paris USA is pleased to unveil Genesis Rodriguez as the brand’s newest ambassador. Genesis Rodriguez is rapidly emerging as one of the leading bi-cultural and bi-lingual Latina stars having been featured in films alongside some of Hollywood’s biggest names. With this announcement, she joins an all-star roster of notable Latina women representing L’Oreal Paris, including Jennifer Lopez, Eva Longoria and Zoe Saldana.

Photo – http://photos.prnewswire.com/prnh/20141119/159506

“As a little girl, my first introduction to beauty came from my best friend, mi mama. She shared with me that her secret to looking and feeling bella everyday came from using L’Oreal Paris products,” says Genesis Rodriguez. “I’m very honored to be a part of the L’Oreal Paris family. It’s an iconic brand which empowers Latinas to look and feel their best from head to toe, because we are all worth it.”

Born and raised in Miami, Florida, Genesis Rodriguez is the daughter of legendary singer/actor Jose Luis Rodriguez “El Puma,” an icon in the Latin world. She spent her late teens starring in telenovelas for NBC Universal/Telemundo, including “Prisionera,” “Dame Chocolate” and “Dona Barbara,” all of which have aired in the United States and around the world. And Hollywood took notice of this versatile beauty, so she shifted gears and expanded her audience base to English language television and film. For the past several years Genesis has held leading roles in a variety of films, including Man on a Ledge, Casa de Mi Padre, Identity Thief, Tusk and the Disney animated feature Big Hero Six, currently in theaters, in which she voices the role of Honey Lemon.

“We are so proud to have Genesis Rodriguez join the L’Oreal Paris family of inspiring Latina women,” says President of L’Oreal Paris, Karen T. Fondu. “Genesis’s talent and accomplishments embrace what it means to be a modern role model for young women. She truly embodies the spirit of L’Oreal Paris’ philosophy, ‘Because You’re Worth It.'”

Genesis Rodriguez makes her red carpet debut as a new brand ambassador for L’Oreal Paris USA at the 15th Annual Latin GRAMMY® Awards in Las Vegas on Thursday, November 20th. For all Latin GRAMMY® red carpet beauty news follow @LOrealParisUSA on Twitter beginning at 1PM PST/ 4PM EST through 8PM PST/11PM EST.

New Personalized Latina Destination on LOrealParisUSA.com
L’Oreal Paris is committed to empowering Latinas through beauty, and thus has developed a unique and personalized digital beauty experience surrounding one of the biggest red carpet moments of the year, the 15th Annual Latin GRAMMY® Awards. Launching today, www.LOrealParisUSA.com/latina provides exclusive, first-to-market content developed in partnership with the brand’s expert ambassadors – Celebrity Hair Stylist Marcos Carrasquillo, Celebrity Makeup Artist Claudia Betancur and Consulting Dermatologist Dr. Flor Mayoral – to give Latinas access to curated, inspirational and educational beauty content, empowering her to be her own beauty expert and get her favorite red carpet looks at home.

The Latina destination launches today and will provide exclusive content with Genesis Rodriguez, real-time access to red carpet looks and news straight from the Latin GRAMMY® Awards green carpet on Thursday, November 20th.

Get Latin GRAMMY® Red Carpet-Worthy Makeup Looks on the MakeUp Genius App
Celebrity Makeup Artist Claudia Betancur created three makeup looks inspired by fan favorite music categories from the Latin GRAMMY® Awards for L’Oreal Paris’ innovative Make Up Genius App. The app uses one-of-a-kind technology that recognizes your facial characteristics to ensure a seamless virtual makeup application experience. Beginning today and for a limited time the looks – The Rockera Look, The Tropical Look and The Urbana Look – are available for free download at the iTunes store.

Momentos Poderosos Twitter Party
L’Oreal Paris has partnered with Latina Bloggers Connect to host an intimate discussion on beauty and empowerment. The “Momentos Poderosos” bilingual Twitter Party will take place on Wednesday, November 19th at 5PM PST/ 8PM EST. Kika Rocha, internationally known on-air fashion and beauty expert and Daniela Ramirez, founder and creator of Nany’s Klozet will host an open conversation with Latinas about how L’Oreal Paris can help empower them during their own red carpet moments. To be part of the conversation and have a chance to win products, follow @LOrealParisUSA on Twitter.

About L’Oreal Paris
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Walden University Survey Reveals Younger Adults Are Believed To Be More Passionate About Positive Social Change

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MINNEAPOLIS, Nov. 19, 2014 /PRNewswire-HISPANIC PR WIRE/ — A young person's passion can be powerful when it comes to positive social change, but knowledge and experience from older adults are necessary to transform it into action. According to Walden University's 2014 Social Change Impact Report, a majority of adults (66%, on average) believe that younger adults are more passionate about positive social change than older adults, and 61%, on
average, agree that young adults today are more involved in positive social change than they were 20 years ago.

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However, 57%, on average, agree that when it comes to positive social change, older adults can make more of a difference than younger adults. Paradoxically, adults in the countries surveyed with the youngest populations most likely agree: Brazil (62%), China (73%), India (71%), Jordan (52%) and Mexico (67%).

Commissioned by Walden and conducted online by Harris Poll June 1–17, 2014, the fourth annual survey about the state of social change around the world includes the perspectives of more than 9,000
adults in Brazil, Canada, China, Germany, India, Jordan, Mexico and the United States. This year's report builds on the findings from the 2011–2013 reports and was designed to examine people's perceptions of the impact of their engagement in positive social change.

Although six in 10 adults believe that older adults can have a greater impact on social change than younger adults, nearly as many believe that older adults are more resistant to innovation. Half of adults (53%, on average) agree that older adults are not willing to try new ideas to make a difference in positive social change. Nevertheless, nearly nine in 10 adults (86%, on average) agree that in order for positive social change to happen, it is necessary for older adults to share their knowledge and experience about social change with younger adults.

"Regardless of age, everyone can play an
important role in the future of positive social change. At Walden University, we believe knowledge is most valuable when put to use for the greater good, and we prepare the next generations of change agents with the skills and knowledge needed to make a difference in their communities and around the world," said Dr. Cynthia Baum, president of Walden University. "Social change is important and continuous, especially if everyone
does their part to create an enduring impact."

In Brazil, China, Germany and the U.S., young millennials (18- to 24-year-olds) are more likely than older adults (over 40 years old) to agree that younger adults are more passionate about positive social change than older adults.

  • Brazil (18–24): 77% vs. (over 40): 61%
  • China (18–24): 73% vs. (over 40): 60%
  • Germany (18–24): 58% vs. (over 40): 42%
  • U.S. (18–24): 63% vs. (over 40): 48%

In Brazil, China, Germany and the U.S., millennials are more likely than older adults (over 40 years old) to agree that older adults are not willing to try new ideas to make a difference in positive social change.

  • Brazil (18–24): 56% vs. (over 40): 40%
  • China (18–24): 70% vs. (over 40): 58%
  • Germany (18–24): 54% vs. (over 40): 38%
  • U.S. (18–24): 53% vs. (over 40): 44%

In addition to shedding light on the roles of both younger and older generations in effecting positive social change, the 2014 Social Change Impact Report also gives insight into people's perceptions of the impact of their engagement. For more detailed findings, visit www.WaldenU.edu/impactreport.

Since its founding in 1970, Walden has believed that knowledge is most valuable when put to use for the greater good and that educational institutions have an important role to play in supporting positive social change. As a result of these guiding principles, Walden has attracted a
community of students and scholars who are actively engaged in all facets of positive social change—whether it's through their profession, research aimed at making a difference in their fields or ongoing volunteerism. This report is one of the many ways that Walden is leading the conversation and contributing to positive social change worldwide. Visit www.WaldenU.edu/socialchange to learn more.

About the Study

Walden University first commissioned this annual survey in 2011 to discover the current state of social change around the world. Designed to provide a barometer of who is engaged in social change, what is important to them and how they work together to advance social change issues of interest now and in the future, Walden's Social Change Impact Report includes attitudes, behaviors and motivations from members of the international community.

The 2014 Social Change Impact Report survey was conducted online by Harris Poll on behalf of Walden University between June 1 and 17, 2014, among a total of 9,138 adults within Brazil (1,009 adults ages 18–64), Canada (1,003 adults ages 18–64), China (1,021 adults ages 18–64), Germany (1,000 adults ages 18–64), India (1,021 adults ages 18–64), Jordan (1,027 adults ages 18 and older), Mexico (1,020
adults ages 18–64), and the U.S. (2,037 adults ages 18 and older). Data for each country were weighted to the general or online population within each country. The "Average Result" is the arithmetic average across the countries. This measure does not account for differences in population size and thus is not representative. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. A complete survey methodology is available upon request by contacting Jen Raider at 1-443-627-7452 or [email protected].

About Walden University

For more than 40 years, Walden University has supported working professionals in achieving their academic goals and making a greater impact in their professions and their communities. Today, more than 50,000 students from all 50 states and more than 150 countries are pursuing their bachelor's, master's or doctoral degrees online at Walden. The university provides students with an engaging educational experience that connects them with expert faculty and peers around the world. Walden is the flagship online university in the Laureate International Universities network—a global network of more than 80 campus-based and online universities in 29 countries.

Walden offers more than 80 degree programs with more than 370 specializations and concentrations. Areas of study include health sciences, counseling, human services, management, psychology, social work,
education, public health, nursing, public administration and information technology. For more information, visit www.WaldenU.edu. Walden University is accredited by The Higher Learning Commission and a member of the North Central Association, www.ncahlc.org.

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