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Construction on highly-anticipated community The Mansions at Doral quickly advances

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Construction on highly-anticipated community The Mansions at Doral quickly advances


DORAL, Fla., Nov. 11, 2014 /PRNewswire/ — Future residents and community members alike are eagerly awaiting the completion of The Mansions at Doral – a 64-lot, gated enclave of ultra-luxurious and customizable mansions that are set to change the standard of living in Doral, Florida.

The Doral community is beginning to get a glimpse of what this exclusive project will look like, as 70% of the streets have been carved out, the curbs are completed, the pipes & sewage system have been installed, and the sparkling lake is ready to go.

Perhaps the most exciting news to date is that construction on the very first mansion has begun, which is projected to be complete by summer 2015. 

Fred Sanchez, Director of Construction, expects to begin building 3 mansions per month and eventually shift to 4 per month.

Although quickly progressing, The Mansions at Doral has faced – and conquered – some challenges.

“The biggest challenge we had was meeting our Land Development deadline,” explains Sanchez. “South Florida’s infamous rainy season significantly delayed our schedule, but our superior team made sure we stayed on track and we got it done.”

Juan Carlos Tovar, the project’s Business Partner, is proud to tell us that The Mansions at Doral is 50% sold. And, although the construction process is highly detailed and complicated, the entire community may be complete as early as 2016.

“Our construction and development team is very different from that of other developments in Doral,” says Tovar. “We have brought in teams from areas like Pinecrest and Miami Beach, where crews are used to building custom-homes with fine details. This is not a mass production project.”

With 7 models and over 100 possible customizations, this most certainly is not a mass production product. And despite quick construction timelines, buyers can rest easy knowing they are investing in a high-quality home.

“We have partnered with designers and companies who have a reputation for high quality,” affirms Tovar. “Every mansion features top of the line brands so that the end result is not only beautiful, but long-lasting as well.”

What’s next for The Mansions at Doral? The team will soon be paving the streets and starting construction of the entry walls and entrance guardhouse. 

The Mansions at Doral is located at 6805 NW 107th Ave. Doral, FL 33178.

For more information, visit www.TheMansionsatDoral.com. 

For media inquiries: Susan Mendez at [email protected].

     


NHCLC/Conela and ICEJ to Partner to Advance Hispanic Christian Engagement with Israel

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NHCLC/Conela and ICEJ to Partner to Advance Hispanic Christian Engagement with Israel

Set goal to bring more Hispanic Christians to Jerusalem for Feast of Tabernacles


SACRAMENTO, California, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Christian Leadership Conference (NHCLC)/Conela and the International Christian Embassy Jerusalem (ICEJ) announced today the formation of a strategic partnership to advance and deepen Hispanic Christian engagement with the state and people of Israel.

Logo – http://photos.prnewswire.com/prnh/20120912/CL72800LOGO

This cooperative effort will focus on the ICEJ’s annual Feast of Tabernacles celebration in Jerusalem serving as the official and exclusive gathering for Hispanic Evangelicals to make pilgrimage to Israel each year and to express in person their support for the Jewish nation and people.

“Our objective is to exponentially increase Hispanic participation and attendance at the annual Feast of Tabernacles, held each fall in Jerusalem under the sponsorship of the Christian Embassy,” said Dr. Samuel Rodriguez, president of the NHCLC/Conela. “We will encourage all followers of Christ in the Latino world to come to Jerusalem at this divinely appointed time, to see the biblical sites, stand in solidarity with Israel, and take part in this dynamic worship experience with believers from all over the world.”

Since 1980, the ICEJ’s Christian celebration of the Feast of Tabernacles in Jerusalem has been Israel’s largest annual tourist event, with more than 5,000 Christians from 80 nations attending Feast 2014 last October. The week-long gathering features powerful preaching by leading Christian ministers, dynamic music and worship, and warm encounters with Israelis.

“We are excited about partnering with Dr. Samuel Rodriguez in this new initiative to bring more Hispanic pilgrims to the Feast each year,” noted Dr. Jurgen Buhler, ICEJ executive director. “Their presence in Jerusalem will have a great impact on the Israeli people, and it will only enhance the incredible fellowship we enjoy with Christians from across the globe at this unique biblical festival.”

Feast 2015 will run from Sept. 27 to Oct. 2, beginning with an outdoor desert celebration at the Ein Gedi oasis along the Dead Sea; communion services in the beautiful Garden Tomb; worship celebrations and teaching seminars in the new Jerusalem Pais Arena; and the popular Jerusalem March through the streets of the capital city.

The International Christian Embassy Jerusalem is considered the world’s largest pro-Israel Christian organization, with established branches in over 80 nations and a reach into more than 140 nations worldwide. For more information, visit http://int.icej.org/.

NHCLC/CONELA is the largest Hispanic Christian organization.  It serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another 500,000 congregations spread throughout the Spanish-speaking community. For more information, visit http://www.nhclc.org.


Cal/OSHA Cites Fuel Distributor Nearly $100,000 after Fatal Explosion: Investigation Determines Lack of Safety Measures Caused Death, Dismemberment and Severe Employee Burns

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Cal/OSHA Cites Fuel Distributor Nearly $100,000 after Fatal Explosion: Investigation Determines Lack of Safety Measures Caused Death, Dismemberment and Severe Employee Burns


SAN BERNARDINO, Calif., Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA has cited fuel distribution company National Distribution Services Inc. (NDS) $99,345 following an investigation into an explosion at the company’s Corona facility that killed one employee and left another with severe burns. The owner of the company has been previously cited for similar incidents.

On May 6, 2014, two employees attempted welding operations on a 9,000-gallon tanker truck containing an unknown amount of crude oil. The tank had not been purged or tested for flammable vapors, resulting in the explosion. Samuel Enciso, 52, was a welder who had been with NDS for four years. He was found dead on the floor of the facility with his right hand and lower arm completely severed. A second employee with five years of experience suffered burns to more than 50 percent of his body.

Investigators from the San Bernardino Cal/OSHA District Office determined that NDS contributed to this incident by failing to have required safety procedures in place for working with flammable vapors. Additionally, investigators found that NDS failed to train employees on the dangers of welding near combustible materials.

“California requires employers to have and adhere to an Injury and Illness Prevention Program,” said Christine Baker, Director of the Department of Industrial Relations (DIR). Cal/OSHA, formally known as the Division of Occupational Safety and Health, is a division of DIR. “This preventable death is a reminder of what can happen when that requirement is ignored,” said Baker. 

While investigating the May 6 event, investigators learned about a previous explosion at the Corona facility that occurred under similar circumstances, and involved the same two NDS employees.  On September 25, 2012, the lid of a fuel tanker blew through the ceiling of the repair facility after the employees commenced welding on a truck filled with flammable vapors. No injuries occurred on that date.

“Enforcement of California safety laws sends a message to non-compliant employers,” said Juliann Sum, Acting Chief of Cal/OSHA. “You cannot cut corners when it comes to worker safety.”

The Federal Motor Carrier Safety Administration served NDS with an emergency restriction order on August 14, prohibiting the company from using cargo tank motor vehicles. The company appealed the order in September.

The owner of NDS, Carl Bradley Johansson, served prison time following a previous similar incident. In the 1990s, Johansson operated a business in Montebello known as Atlas Bulk Carriers. On September 27, 1993 there was an explosion involving welding operations on a fuel tanker that had also not been purged or tested. This incident also took the life of a welder employed by the company. Atlas Bulk Carriers was cited by Cal/OSHA for this incident.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employers who want to learn more about California workplace health and safety standards or labor law violations can access information on DIR’s website as well as on Facebook and Twitter.

Cal/OSHA’s Consultation Program provides free and voluntary assistance to employers and employee organizations to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from the Cal/OSHA Consultation Program.

Employees with work-related questions or complaints may call the California Workers’ Information Hotline at (866) 924-9757 for recorded information in English and Spanish on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA District Offices.

For media inquiries contact Erika Monterroza at (510) 286-1164 or Peter Melton at (510) 286-7046.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. Non-media inquiries can contact DIR’s Communications Call Center at 1-844-LABOR-DIR (1-844-522-6734) for help in locating the appropriate division or program in our department.

 


(Español) McDonald’s retira del mercado silbatos de Hello Kitty debido a riesgos de atragantamiento y aspiración

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Sorry, this entry is only available in Español.

Popular Learning Resource Now Provides GRE® Test Takers Free Math Support

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Popular Learning Resource Now Provides GRE® Test Takers Free Math Support


PRINCETON, New Jersey, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — The GRE® Program has just introduced a brand-new resource for helping test takers gain more familiarity around the math concepts that appear on the GRE ® revised General Test. 

Logo – http://photos.prnewswire.com/prnh/20120110/DC33419LOGO

Individuals can visit the GRE website to get a detailed lesson mapping of GRE math concepts connected to free instructional interactive exercises and videos on the Khan Academy website. This lesson mapping provides direct links to dozens of relevant Khan Academy interactive exercises and videos in the areas of arithmetic, algebra, geometry and data analysis, all concepts covered in the GRE revised General Test. These can be accessed at www.ets.org/gre/khan.

“We are always seeking new ways to help test takers feel comfortable and succeed. The Khan Academy interactive exercises and videos can provide extra help, whether individuals are looking for added practice or need to refresh their math skills in a particular area,” says Dawn Piacentino, Director of Communications and Services for the GRE Program at ETS.

A recent survey of GRE test takers revealed that slightly more than one-third of individuals said they prepare about one to four hours per week and another one-third said they averaged about five to nine hours per week. Responses were well divided among those who said they spend more time preparing for the Quantitative Reasoning section of the GRE revised General Test compared to those who prepared more for the Verbal Reasoning section of the test. 

The lesson mapping for the instructional interactive exercises and videos on the Khan Academy ties directly to the free, downloadable 100-page GRE® Math Review — available on the GRE website — which includes definitions, properties, examples and a set of exercises with answers at the end of each section. 

Students now have the ability to access germane instructional math content in print and video formats to facilitate their test preparation. The GRE Program also offers other test preparation materials in a variety of formats, such as the highly recommended free POWERPREP ® II software which includes two full-length computer-delivered practice tests.

“It’s about giving students the power of confidence,” Piacentino said. “That’s why we also introduced the ScoreSelect ® Option, available only with the GRE tests. With this option, GRE test takers can decide on test day — or anytime up to five years after test day — which of their sets of scores to send to graduate or business schools worldwide. So whether they test once or more than once, they can show their best scores. It helps people approach test day with confidence knowing they have options.”

The GRE revised General Test is the most widely accepted admissions test for graduate and business school worldwide. Last year, nearly 800,000 GRE tests were taken in pursuit of master’s, MBA, specialized master’s in business and doctoral programs.

Khan Academy is a nonprofit organization that provides free online materials and resources to support personalized education for learners of all ages and has delivered over 400 million lessons, with learners completing over 2.5 billion exercise problems. On Khan Academy, students can practice math at their own pace within an adaptive environment, starting from 1+1, all the way up to calculus.

For more information about the GRE revised General Test or to register to take the test, visit www.ets.org/gre. 

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC ® tests, the GRE ® tests and The Praxis Series ® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org


Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

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Estado Del Consumidor Digital Hispano 2014 Por Comscore y Terra





Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

Hispanics Over-indexing on Everything Mobile Including Social Sharing, Video Watching and Retail Purchases


NEW YORK, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Terra, in partnership with comScore, announces the results of “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic. Now in its fourth installment, this new study reveals heightened Hispanic social media activity in a series of areas including mobile, music and event engagement. The 2014 report polled more than 3,000 consumers on their overall engagement with advertising, the Internet and various digital technologies.

“The ‘Terra 2014 State of the Hispanic Digital Consumer by comScore’ takes an in-depth look at Hispanics’ online tendencies and behaviors in comparison to that of the general market,” said Gerardo Adame, General Manager for Terra in Hispanic countries. “The study highlights how Hispanics continue to outpace other market segments in the way they engage online, watching videos, playing music and participating in live events – all things we at Terra incorporate into our advertising and programming opportunities ongoing.”

The Terra audience in particular demonstrates high levels of social engagement, spending twice as much time watching videos when compared to all Hispanic and Non-Hispanic audiences. With the highest ownership of personal electronic devices, the Terra audience is more likely to use these devices to access the internet making them the most engaged group with live event video streaming and entertainment, further adding to Hispanics over-indexing on media consumption.

“Hispanic consumer trends are changing and evolving daily, as are the ways in which marketers reach their audience,” said Emilia Pena, Director of Sales for Terra. “At Terra, we stay ahead of these trends by supporting ongoing research as seen with this year’s new study, ‘Terra 2014 State of the Hispanic Digital Consumer by comScore,’ now in its fourth installment, and ensuring our clients stay at the forefront and are offered the most innovative opportunities available in Hispanic media today.”

Study results show that Hispanics are more receptive to digital advertising than non-Hispanics. Specifically, digital behavior for the following 10 categories were explored: alcoholic beverages, automotive, beauty and personal hygiene, Consumer Packaged Goods (CPG), entertainment, pharmaceutical/ healthcare, retail, telecommunications, travel (leisure), and Quick-Service Restaurant (QSR, fast food).

The study presents a variety of ways in which Hispanics are over indexing in their consumption of media, and demonstrates the continued growth of multitasking across screens.

Highlights
Digital advertising resonates with the Hispanic market, specifically among Millennials.

  • 28% of Millennials find online ads more meaningful when they are culturally relevant vs. 23% of Gen X and 15% of Baby Boomers
  • 28% of Millennials are more likely to notice brands that advertise on sites with special programs (such as live music or sports events) than on any other types of sites vs. 20% of Gen X and 14% of Baby Boomers

Hispanics’ preference in digital advertising has led to more common purchasing tendencies via devices such as smartphones and tablets than non-Hispanics. Additionally, these “go-to” gadgets are most used by Hispanics to view online videos.

  • 61% of Hispanics use tablets for online videos vs. 42% of non-Hispanics
  • 44% of Hispanics use smartphones for online videos vs. 30% of non-Hispanics

In the past 12 months, Hispanics have been tuning in more frequently to music related events via live stream. As an example of this trend, Hispanic audiences have been connecting to the “Terra Live Music” series on all platforms, including mobile devices.

  • Hispanics view live streamed music events and concerts two times more often than Non-Hispanics
  • 54% of Hispanics stream online music for free compared to 40% of Non-Hispanics

Additionally, Hispanics have become more active both in researching live events as well as social sharing during live events.

  • 51% of Hispanics use the Internet to stay up-to-date with the latest information about live events compared to 43% of Non-Hispanics
  • 32% of Hispanics are more engaged with social sharing during events via smartphone in comparison to 19% of Non-Hispanics

Overall, “Terra’s 2014 State of the Hispanic Digital Consumer by comScore” study further proves Hispanics are engaged consumers across multiple platforms, whether on Terra or others. Hispanics are relying heavily on the digital opportunities available to them to view their preferred events, and Terra’s new platform’s features great content and live streamed events that digitally engage the Hispanic audience.

For more information and details from the study, click here.

Survey Methodology
A nationally representative sample of Hispanic and non-Hispanic consumers was recruited from comScore’s panel to conduct the survey in Q1 of 2014. The total sample size was 3,142 with a sample size of 1,858 Hispanics & 1,284 non-Hispanics. Respondents were given a choice of completing the survey in either Spanish or English, depending on their personal preference and the results have a margin of error of +/- 1.75 with a 95% confidence level.

For more information on the findings please contact Soizic Sacrez at [email protected]

About Terra
Created in 1999, Terra is the leading digital content producer in Spanish and Portuguese speaking countries, reaching a monthly audience of over 100 million people. Terra reaches users through editorial content and is a pioneer in sports and entertainment live transmissions – from live concerts performed by artists like Paul McCartney, U2, Alejandro Sanz, Juanes and Kings of Leon, to all European League and championship matches as well as the Olympic Games. Terra’s content is offered in English, Spanish and/or Portuguese in 19 countries across the United States, Latin America and Europe, through multiple screens – computers, tablets and smartphones. Led by the Global CEO, Paulo Castro, Terra’s headquarters are in Sao Paulo, Brazil, and the company has offices in Argentina, Chile, Colombia, Mexico, Peru, Spain and the United States.

Terra has just launched a new responsive layout providing an innovative content and advertising delivery with the objective to simplify user’s lives and allowing advertisers to reach consumers in a whole new way.

“Terra. Your World, Simplified.” Visit the New Terra at www.Terra.com or click here for more information on “Terra Live Music”.

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/


mehealth™ for ADHD Now Available with Spanish Language Capability

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MARLBOROUGH, Massachusetts, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — mehealth, a leader in mental health software solutions, today announced the launch of a Spanish language capability in their mehealth™ for ADHD product. Physicians, families and teachers have used mehealth for ADHD more than 10,000 times to support the individual diagnosis and treatment of children at risk for ADHD. While the assessment of ADHD is traditionally a paper-based process, mehealth for
ADHD uses a digital platform to automate the process and make it paperless, subsequently reducing the time it takes to diagnose and treat a patient. Now, mehealth for ADHD's digital platform, which implements American Academy of Pediatrics' (AAP) clinical guidelines and DSM-5, includes a Spanish language component.

The new component of mehealth for ADHD enables Spanish-speaking parents and guardians to complete rating scales about their child's behavior in their native language. These completed rating scales are a vital resource to physicians at the point-of-care, both for diagnosing and managing ADHD. Rating scale assessments, together with complementary assessments provided by the child's teacher, translate into faster, more accurate diagnosis and treatment at the point-of-care. Improved communication between parents and the
physician—unhindered by any language barrier—streamlines the physician's diagnosis and treatment process and improves patient outcomes. By efficiently connecting a child with ADHD to a well-fitting treatment plan, clinicians and parents are able to help children with ADHD begin to thrive both socially and academically.

Dr. Janet Munro, chief executive officer at mehealth, comments: "Adding this capability to mehealth for ADHD allows the children of Spanish-speaking parents to receive quality clinical care in our English-speaking healthcare system. When it comes to behavioral healthcare—such as the clinical diagnosis and ongoing treatment of a child with ADHD—much of the process is reliant upon communication between home, school and the physician. The intent of our original clinical tool, mehealth for ADHD, was to provide children with
ADHD with quality, individualized treatment as soon as possible. Now, by enabling the option of Spanish language emails and assessments, we have extended that benefit to many more children in the country, whether they live in an English-speaking or a Spanish-speaking household. Better care and equality are essential steps forward."

Dr. Ilan Shapiro, a pediatrician who uses mehealth for ADHD at his Florida physician's practice, comments, "With mehealth for ADHD, parents are not only involved in the process of assessing their child for ADHD, they are truly able to impact the quality of care their child receives, by completing rating scales. With this new Spanish language component, Spanish-speaking parents can feel confident that they are positively contributing to the care their child is receiving, and have the privilege to do so in their native
language."

About mehealth:

mehealth™ is a trading brand of Optimal Medicine Inc., a personalized medicine company. mehealth™ for ADHD is a software tool that provides clinical decision support that enables clinicians to deliver individualized quality care, and optimize clinical outcomes, for children with ADHD.

Optimal Medicine is located in Marlborough, Massachusetts (MA); it specializes in software for mental health disorders. Its products enhance the clinical care that patients receive, improving clinical outcomes, enhancing efficiency in the clinic and reducing care costs. This is achieved by collecting, analyzing and delivering relevant data to physicians at the point-of-care and at the time when key clinical decisions are made.

For more information please visit: http://www.mehealth.com. The company also has a
presence on Twitter (@mehealthADHD), LinkedIn, and Facebook.

Editor's Notes:

  1. All mehealth news releases (financial, acquisitions, products, technology etc.) are issued exclusively by PR Newswire and are immediately thereafter posted on the company's external website, www.mehealth.com
  2. Optimal Medicine, mehealth, and the mehealth logo design are trademarks of Optimal Medicine, Inc.  
  3. All other brand or product names may be trademarks or registered trademarks of their respective companies.

For more information, contact:

Ceara O'Sullivan

Next Step Communications

315-567-2528

[email protected]

Goya Foods Offers $20,000 Culinary Arts Scholarship To Students Nationwide

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Goya Foods Offers $20,000 Culinary Arts Scholarship To Students Nationwide

Application Deadline: February 15, 2015


SECAUCUS, N.J., Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, America’s largest Hispanic-owned food company, today announced the offering of the company’s $20,000 nationwide Culinary Arts Scholarship Program granted annually to four students entering their freshman year of college to obtain their first undergraduate degree in culinary arts and/or a food sciences area of study. 

Logo – http://photos.prnewswire.com/prnh/20140904/143145

Goya’s Culinary Arts Scholarship is available on a competitive basis to students entering an accredited two-year or four-year institution. Scholarships are in the amount of $5,000 awarded per academic year starting in Fall 2015 and are renewable for up to three additional years provided the student remains eligible to receive funding.

“As the leader in Latin American food, Goya’s Culinary Arts Scholarship Program is one of our educational pillars and part of our mission to celebrate, nurture, and preserve Goya’s diverse culinary heritage and future,” says Peter Unanue, Executive Vice President of Goya Foods. “We pride ourselves on authenticity, high-quality, and culinary traditions and established this special scholarship in order to provide students the opportunity to pursue their passion in the culinary arts and food sciences industries.” 

Applicants of the Goya Culinary Arts Scholarship will be selected based on the standard requirements established by Goya and administered by Scholarship America® including academic achievement, leadership and financial need, as well as an evaluation of an essay explaining how Goya has enriched their family traditions.  Among the criteria for consideration, students (1) Must plan to be enrolled in college full time starting in Fall 2015 in a degree seeking program within the U.S. as a Freshman at a two or four-year U.S. accredited institution to obtain their 1st undergraduate degree; (2) Must be majoring in Culinary Arts and/or Food Sciences; (3) Must have a minimum cumulative grade point average (GPA) of 3.00 on a 4.00 scale; (4) Must complete 10 hours per month of community service while in progress; (5) Must be a U.S. Citizen or a legal permanent resident of the United States with a valid Social Security Number or have been granted Deferred Action for Childhood Arrivals (DACA).

For more information and to apply, please log onto www.goya.com.  Applications are due no later than February 15, 2015. 

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Spain, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

About Scholarship America: Scholarship America mobilizes support for students getting into and graduating from college. Since 1958, Scholarship America has distributed $3.1 billion in scholarship assistance to 2 million students, funding both entry-level and multi-year scholarships and emergency financial grants. More information is available at www.scholarshipamerica.org.

For more information, contact:
Natalie J. Maniscalco
845.659.6506 / [email protected]


Are You And Your Car Ready For The Next Polar Vortex?

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Are You And Your Car Ready For The Next Polar Vortex?

State Farm® helps drivers stay safe on the road and be ready for the unexpected


BLOOMINGTON, Ill., Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — Last year showed us that winter weather can come sooner, end later, and hit unsuspecting parts of the country. That could mean heavy snows, dangerous ice and some altogether rough driving conditions. It could also mean unforeseen time stuck in your car. State Farm wants to help drivers prepare themselves and their cars for the unexpected…especially for the next polar vortex.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7292853-state-farm-winter-road-safety-prepare-drivers-for-polar-vortex/

You never expect to be stranded but it can help.

Just ask Atlanta, Ga, residents about lessons learned from the January 28, 2014 polar vortex storm that took over much of the U.S.  What made the late January storm so shocking was it affected parts of the country, like Atlanta, that rarely receive winter storms of such magnitudes, leaving many area residents unprepared for winter driving and the possibility of being stranded on the road.

Tiana Person, was stuck on the road for nine hours, a trip that would normally have taken 20 minutes, during last winter’s storm that rocked the Southeast.  “The road was so slippery, if the road had the slightest incline, you could not drive let alone walk, and it was nothing but a sheet of ice,” said Person. “I was lucky I always have blankets in my car but road salt or something to get traction would have been amazing.”

Her husband Chris was stranded for an unimaginable 22 hours.  While he had a coat to stay warm and a phone charger to keep in touch with his family he had to abandon his car at times to seek food, water and a restroom and sleep in his car overnight.  The next day when he finally got home, in the light of day, he realized his car had been hit several times.

Lettie Hernandez Ongie and her husband were both stuck for 13 hours separately trying to get home from work. Fortunately they both made it home with no car damage or injuries, unlike so many others.

“It was ice skating meets bumper cars.  I was fortunate that I had a phone charger and extra clothes but my husband didn’t,” said Ongie. “We both learned we need to be more prepared with blankets, food and water.”

“As Ongie and Person now know, even on a relatively short trip, despite your climate, you can find yourself stranded for several hours. They were lucky they had blankets or clothes to stay warm but there are other additional items everyone should have in their trunk in case of emergencies,” said John Nepomuceno, auto safety research administrator from State Farm.

Some Important Emergency roadside items that can help you stay safe until help arrives:

  • Hazard triangle (with reflectors) or road flares
  • First aid kit
  • Jumper cables
  • Windshield scraper and brush
  • Spare tire
  • Blankets and extra warm clothing
  • Cell phone and charger
  • High-calorie, non-perishable food
  • Water
  • Road salt or cat litter to help with tire traction
  • Brightly colored distress sign or “Help” or “Call Police” flag
  • Candle/matches, lighter, and/or flashlight
  • Tarp for sitting or kneeling in the snow for exterior work like a tire change

“This year I will prepare differently.  I will keep water, food, a flashlight in my car.  But hopefully we aren’t on the roads at all during a storm,” shared Person.

“No matter what region of the country you live, State Farm encourages all drivers to stock their trunk with emergency kits to help if the unexpected happens, ” says Nepomuceno. “Also, check to make sure all of your supplies are working properly.  What’s worse than a flat tire? Discovering your spare is flat too.”

For more winter safety tips, please click here.

About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading insurer in Canada. In addition to providing auto insurance quotes, their 18,000 agents and more than 65,000 employees serve almost 84 million policies and accounts – approximately 82 million auto, home, life, health and commercial policies in the United States and Canada, and nearly 2 million bank accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 41 on the 2014 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com or in Canada http://www.statefarm.ca.

Logo – http://photos.prnewswire.com/prnh/20120803/MM51963LOGO

 


New Study Shows Added Stress Caregivers Face During the Holiday Season, With Nearly Half Citing Financial Concerns

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New Study Shows Added Stress Caregivers Face During the Holiday Season, With Nearly Half Citing Financial Concerns


New AARP and Ad Council PSAs highlight the changing roles of caregivers, offer tools and resources for support


WASHINGTON, Nov. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/

More than one in three Hispanic households includes a caregiver according to research conducted by Evercare and the National Alliance for Caregiving, and Hispanic caregivers report more intensive caregiving situations compared to the general population (63 percent compared to 51 percent). Qualitative research by AARP also shows that most Latinos don’t identify themselves as caregivers. Instead, as Evercare data notes, caring for an older parent or relative is seen as an expected cultural responsibility. This may lead them to be less likely to seek out resources or extra support to help with the role.

According to AARP’s research, the 42.1 million caregivers in the US provide an estimated $450 billion worth of unpaid care to aging relatives and friends. Many think that family caregivers are paid health professionals, providing full-time care to someone in need of daily help, when in reality, most caregivers are also working and managing their own families at the same time. This juggling of responsibilities can be highly stressful, putting caregivers at risk for depression, anxiety, immunosuppression, cardiovascular disease, and premature aging among other physiological consequences, as well as causing financial problems.

“I have been the primary caregiver for both my parents for many years,” said Amy Goyer, AARP’s Family and Caregiving expert. “I could not have done it without the support from my adoptive family at AARP. The resources and information they have provided me have not only allowed me to help my own family, but empowered me to reach out to the thousands of caregivers who are working alone. These new PSAs are a poignant reminder of the way that roles change, and how AARP is here to help.”

Created pro bono by advertising agency ALMA, the integrated PSAs feature identifiable scenes that highlight the changing roles that children play as they grow up to be caregivers for their own parents. Through the PSAs, caregivers are urged to visit aarp.org/caregiving and aarp.org/cuidar for tools and resources and to connect with experts and other caregivers in a supportive community.

“As Latinos, caring for our elders isn’t a choice – it’s an inherent cultural responsibility. It’s a big task to take on and it’s wonderful to have the opportunity to work with the Ad Council and AARP, who provide support to so many generous caregivers.  It’s important to remind them that they are not alone in their efforts,” said Luis Miguel Messianu, President and Chief Creative Officer of Alma.

“The new creative is moving and motivating and the PSAs include such a powerful message—while our relationships with our family members may change with time, the love and support remain and grow,” said Lisa Sherman, Ad Council CEO. “I’m looking forward to reaching caregivers throughout the country with this iteration of the campaign so we can get them the tools, resources and supportive community that they so deserve.”

AARP and the Ad Council commissioned the new nationwide online survey, conducted by Lightspeed Research, earlier this month among approximately 1,200 women ages 40 to 60. The survey also found:

  • The largest percentage of both General Market (53%) and Hispanic caregivers (45%) said that not having enough money was the biggest source of stress for them during the holiday season. 
  • Other top holiday season concerns among general market and Hispanic audiences included trying to make the holidays meaningful (33%/27%), needing extra time to shop for gifts (30%/24%), and juggling work schedules with caregiving needs (27%/23%).
  • Both General Market (44%) and Hispanic (51%) caregivers thought that having their family together was one of the top three things they looked forward to most during the holidays.        

To observe National Family Caregivers Month, AARP also will launch two new support tools on the Caregiver Resource Center, www.aarp.org/caregiving.  One will give caregivers the option to tell their caregiving story. The second will let caregivers search a nationwide directory of senior-care providers including consumer reviews and cost information. To help answer questions and provide support and extra resources to caregivers in advance of the holiday season, AARP is hosting a Twitter chat on November 13th from 1-2pm EST. Follow #carechat to join.

Since the initial launch in the fall of 2012, the Caregiver Assistance campaign has received over $72.4 million in donated media and AARP.org/caregiving has received more than 15 million visits. Per the Ad Council model, the new PSAs will air and run in advertising time and space donated by the media.

AARP
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Espanol, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

ALMA
Founded in 1994, Alma is today the 7th largest Hispanic Agency (based on Ad Age’s Hispanic Fact Pack.)  Advertising Age named Alma the 2014 Multicultural Agency of the Year and included the agency on its “A-List” in 2012 and 2010. In 2013, Luis Miguel Messianu was named Diversity Trendsetter at the AAF Diversity Achievement Awards. The agency has won top industry awards including: Cannes Lions, Effies, Clios, D&AD, FIAP, Art Director’s Club and El Sol. Long-standing clients include McDonald’s, State Farm, Clorox, Tobacco Free Florida and Goodyear, among others. For more information, visit www.almaddb.com.

 


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