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The Latina Leadership Academy, Led by Founder and CEO Dr. Yasmin Davidds, Opens the 2015 Application Process for the Latina Global Executive Leadership Program and Launches The Latina Entrepreneur Path in Strategic Partnership with USC Marshall School of Business and the USC Latino Alumni Association

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The Latina Leadership Academy, Led by Founder and CEO Dr. Yasmin Davidds, Opens the 2015 Application Process for the Latina Global Executive Leadership Program and Launches The Latina Entrepreneur Path in Strategic Partnership with USC Marshall School of Business and the USC Latino Alumni Association


LOS ANGELES, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — The Latina Leadership Academy, in partnership with the University of Southern California’s Marshall School of Business and the USC Latino Alumni Association opened its 2015 application process for its highly acclaimed Latina Global Executive Leadership Program.  It is the first program in the country to approach critical leadership skills from a gender-based, cultural and global perspective.

The program embraces the principles used in Harvard’s groundbreaking Authentic Leadership program and is designed for high potential mid to senior level Latina leaders who are looking to become more effective and take on greater leadership challenges.  Admittance to the program is competitive.  Selected Latina leaders immerse themselves in lectures, interactive exercises and leadership diagnostics, exploring critical leadership skills, including negotiation effectiveness, power and relationships, social networks, influencing across cultures, persuasive communication and adaptive leadership. 

The program’s corporate faculty showcases some of the most powerful Latinas in Corporate America.  Qualifications to join the prestigious line up of influential corporate Latina faculty team are numerous including being the highest ranking Latina in a fortune 500 company.  Dr. Yasmin Davidds, founder and CEO of the Latina Leadership Academy states, “The programs’ objective is to unite, empower and develop the top Latina Leaders in America.  Our Latina corporate faculty members are the programs greatest asset.”

Graduates of the program have described the process as a life-changing experience.  Araceli Almazan, a litigation attorney for Stephenson, Acquisto & Colman and 2014 graduate of the program states, “Words can’t describe how amazing this program is, from the curriculum to the breadth of knowledge Dr. Davidds has and all the facilitators possess, this program is unmatched.  The format is unique because it incorporates different teaching methods that emphasize the importance of hard and soft skills in leadership all while employing an interactive approach that makes this curriculum come to life.  Without a doubt, this program is absolutely amazing.” 

The Application deadline for the 2015 Latina Global Executive Leadership Program and the Latina Entrepreneur Path is December 1, 2015.   To learn more about the program and download an application visit www.latinaleadershipacademy.org



Siempre Mujer and The Museum of Latin American Art Host Ultimate “Dia de los Muertos” Fundraiser Celebration

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Celebrity altar creators and participants (from l to r): Burlesque performer and "La Muerte Vive" performer Ms. Ruby Champagne; filmmaker Sergio Arau; Good Day LA Host Mar Yvette; Honorary Curator Tony Dominguez; and Siempre Mujer magazine Editor-in-Chief Maria Cristina Marrero.





Siempre Mujer and The Museum of Latin American Art Host Ultimate “Dia de los Muertos” Fundraiser Celebration


Benefit Attracted 600 Guests and Raised More Than $75,000 to Support the Museum’s Art Exhibitions and Education Programs


NEW YORK, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., partnered with Los Angeles’s The Museum of Latin American Art (MOLAA), the only museum in the country dedicated to modern and contemporary Latin American art, to host the ultimate “Dia de los Muertos” fundraiser commemorating this traditional Mexican holiday that’s rapidly gaining popularity in America and around the world.

The ticketed event, held at MOLAA in Long Beach, Calif., at 7 p.m. on Saturday, Oct. 25, was open to the public and attracted 600 guests, including leaders in art, media, entertainment, politics, philanthropy and business—from Univision’s Despierta America host Ximena Cordoba and filmmaker Sergio Arau to Google VP/Global Head of Content & Business Robert Kyncl to Senior Deputy to Los Angeles County Supervisor Don Knabe, Steve Napolitano, and Consul General of Peru in Los Angeles Liliana Tamara Cino de Silva.

Proceeds from ticket sales and the silent auction, featuring unique travel, art and entertainment packages, raised more than $75,000 to support MOLAA’s exhibition and art education programs.

“We’re thankful to the Los Angeles community and our generous event sponsors and partners who came out to support our excellent arts programs,” says MOLAA President and CEO Stuart Ashman. “This Noche de Ofrendas was the perfect way to kick off the museum’s two-week Dia de los Muertos festivities, which includes a Nov. 1 performance of “La Muerte Vive” and the Nov. 2 Festival de los Muertos.”

Event highlights included:

  • A special exhibition of Dia de los Muertos altars created by Tony Dominguez, the Honorary Curator of the event, which will be on display until Nov. 8:
    • Six celebrity altars inspired by Univision’s Despierta America morning show; Sergio Arau, filmmaker, A Day Without a Mexican; Mar Yvette, host, Good Day LA; Valente Rodriguez, actor, The George Lopez Show; Demetrius and Erlinda Navarro, actors, Friday, ER and Los Beltran; and Siempre Mujer.
    • A community altar honoring novelist Gabriel Garcia Marquez, where the public is invited to offer new and gently used books for donation to local schools and libraries.
  • A special live performance of La Muerte Vive—Where Rock Opera Meets Cabaret, which uses giant puppets to bring traditional Dia de los Muertos altars to life on stage. The show is produced by Dominguez, and stars musician Santos de los Angeles and entertainer Ms. Ruby Champagne.
  • Additional performances from Rocio Libertad Mendoza with Trio Alma y Alma, Casa de Calacas, Macondo y su Sonora, and DJ Brazilia.
  • A silent auction featuring unique travel, art and entertainment packages.
  • Traditional Mexican cuisine with a twist and specialty cocktails.
  • Calavera face painting.
  • An interactive Dia de los Muertos-themed social kiosk photo booth.

“Dia de los Muertos is one of the most important, spiritual and meaningful holidays in Mexico and Latin America,” says Siempre Mujer Editor-in-Chief Maria Cristina Marrero. “Siempre Mujer was thrilled to have the opportunity to join the Los Angeles community in honoring this cultural tradition and work with Tony Dominguez to create an authentic and beautiful altar honoring five Latinas—Jenni Rivera, Talia Castellano, Lupe Ontiveros, Faustina Solis and Celia Cruz—who represent the impact that Latinas have made around the world.

Siempre Mujer was the Official Media Partner of the event. Additional event sponsors include Official Food Sponsor, HERDEZ® Brand, which provided a bountiful spread of Mexican cuisine with a twist and a special onsite calavera face painting area; Tequila Herradura, which provided specialty cocktails; Korbel, which provided champagne; and P&G’s Orgullosa, an online community that celebrates Latinas, which provided the social kiosk photo booth. Nissan was the Official Automotive Sponsor, Delta Air Lines was the Official Airline Sponsor, and Mexico Tourism Board Los Angeles was an event partner.

“Siempre Mujer is committed to helping our community thrive through cultural events and educational programs,” says Meredith Hispanic Media VP/Publisher Enedina Vega. “This Dia de los Muertos fundraiser perfectly aligns with our mission, as well as the vision of our terrific event partners, without whom the event would not have been possible. We’re looking forward to making the event even bigger in 2015 with Dia de los Muertos fundraising celebrations planned at both MOLAA and Chicago’s National Museum of Mexican Art.”

About Siempre Mujer
Launched in 2005, Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. Siempremujer.com provides the latest in beauty and fashion trends,and original editorial content about relationships, current events, celebrity news and entertainment.

About The Museum of Latin American Art (MOLAA)
The Museum of Latin American Art (MOLAA) expands knowledge and appreciation of modern and contemporary Latin American art through its collection, ground-breaking exhibitions, stimulating educational programs, and engaging cultural events. The Museum welcomes 75,000 visitors annually, including 15,000 school children, through its many programs and activities. To learn more visit the MOLAA website at www.molaa.org.

About Tony Dominguez
Tony Dominguez has worked as a production supervisor for Cinema Secrets, collaborating on such films as Dracula, Waterworld, Apollo XIII, Casper, The Mask and Stargate. Dominguez is known as one of the greatest papier-mache artists in the country. His aesthetic draws heavily from Dia de los Muertos and today, his giant papier-mache constructions can be seen in music videos, trade show displays and television commercials.

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/


Sotheby’s International Realty Brand to Enter St. Martin

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Sotheby’s International Realty Brand to Enter St. Martin


MADISON, N.J., Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sotheby’s International Realty Affiliates LLC today announced Pierres Caraibes in St. Martin has joined the Sotheby’s International Realty® brand and now will do business as St. Martin Sotheby’s International Realty.

Logo – http://photos.prnewswire.com/prnh/20140311/MM81288LOGO

The firm, which is owned by Lesley Reed, is located at Plaza Caraibes Bat A BP 144 Rue Kennedy, Marigot and 48 Rhine Road, Cupecoy, and is expected to open in November.

“St. Martin is a unique territory, with two countries, three currencies, three official languages and a multitude of cultures that spread over the 34 square miles of the island,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC.  “This Caribbean gem is outlined by sandy beaches, hillside valleys and a steady tropical climate.  We are proud to welcome Lesley Reed and her team to our network, combining the rich history of our brand with their experience of more than 26 years in the local luxury market.”

According to Reed, she looks forward to the worldwide reach the Sotheby’s International Realty brand offers.  “We are thrilled to become part of the Sotheby’s International Realty brand’s exceptional global reach,” she said.  “Our mission is to provide a customer experience dictated by our professionalism and commitment to quality.  It is company standard to keep our customers’ interest in all decisions and we pride ourselves on the reputation we have built since 1999.”

The Sotheby’s International Realty network currently has more than 15,000 independent sales associates located in approximately 720 offices in 52 countries and territories worldwide.  St. Martin Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website.  In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs.  Each office is independently owned and operated.

About Sotheby’s International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.  In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house.  The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby’s International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

CONTACT

Daniela Frewa
Director, International Marketing, Latin America, Caribbean & Bermuda
Sotheby’s International Realty Affiliates LLC
175 Park Avenue
Madison, NJ 07940
(973)407-5601
[email protected]

             


Florida Atlantic University Poll Finds Democrats Keep Edge with Hispanic Voters Despite Split on U.S. President Obama

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Florida Atlantic University Poll Finds Democrats Keep Edge with Hispanic Voters Despite Split on U.S. President Obama


BOCA RATON, Fla., Oct. 29, 2014 /PRNewswire- HISPANIC PR WIRE/ — A new national poll by the Florida Atlantic University Business and Economic Polling Initiative (FAU BEPI) finds 50 percent of Hispanics said they will vote for a Democratic candidate in the midterms compared to 28 percent who said they would vote Republican. However, Hispanics are split at 40 percent in their approval/disapproval of U.S. President Barack Obama, according to the survey.

“The data suggests that despite their disappointment with President Obama, Hispanic voters are not ready to abandon the Democratic Party,” said Kevin Wagner, associate professor of political science at FAU and a research fellow of the Initiative. “The Hispanic vote could be in play, but the GOP has not made a sufficient effort to attract the voters away from the Democratic Party.”

This is particularly true with Hispanic voters who have a strong group identification. Hispanics who believe that policies affecting their group have an impact on their individual lives are more likely to support Democratic candidates in the mid-term election over Republicans by 20 percent (55 percent to 35 percent). The economy remains the most important issue for Hispanic voters at 38 percent, followed by healthcare at 20 percent, and 16 percent who have selected immigration policy as the key issue. Those who said they plan to vote were more likely to vote Democrat 57 percent to 31 percent for Republican.

As with other groups, Hispanic turnout is helped by contact from the political parties. Hispanic voters who were reached by the parties expressed a greater desire to vote in the midterm election. According to the poll, almost 89 percent of Hispanic respondents who were contacted by one of the parties expressed intent to vote.

“There is an opening for the parties to increase their vote-share by reaching out to Hispanic voters who might not otherwise vote,” said Wagner. “Contact makes a significant impact with Hispanic voters.”

The FAU survey sample included 803 Hispanics across the nation with a margin of error of +/- 3.4 percent. The data was collected between Oct. 1 and Oct. 20, through IVR telephone and online. The full methodology and cross tabs can be found at http://www.business.fau.edu/bepi or by contacting Monica Escaleras at 561-297-1312 or [email protected].


Alltrueistic: Show You Care

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Alltrueistic: Show You Care

A Community That Seeks To Become A Showroom Of The
Good Causes In The World

The world can connect and become part of a community that, through
ethnic, fun, natural and design elements create exclusive and unique products and help to promote causes


NEW YORK, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — It is not a fashion statement. It is a socially responsible action. The world increasingly understands and sensitizes about the issues that affect others, looking for solutions by participating actively.

Alltrueistic was born under this premise and it is driven by a group of young and talented artists. It´s a global movement that uses their creativity and understanding of marketing to create a product line that transports the foundations of society, leaping to nature and organic and using their products as a vehicle to help and change the world from two perspectives: Creating a movement to help and urge people to become agents of change and contribute directly to the team of craftsmen and creators. 

Video – https://www.youtube.com/watch?v=IBYR0UIEycA

Alltrueistic acknowledges and supports the work done by foundations inviting Alltrueists around the world to share with this community the causes that motivate postulating foundations, which may be of value. Then evaluate the performance, the work and soul of each and decide to support it, up to a select group.

As a community, Alltrueistic seals its commitment to a letter sent to a select group of foundations that supports donating 20% of the proceeds from the sale of the bracelet of each one of them. 

Among the supporting foundations at launch were Make a Wish Foundation, Voices for Children Foundation, Window of Heaven Foundation, Big Brothers Big Sisters Foundation, We Are Water Foundation, Fundacion Mi Sangre, Just Keep Living Foundation, and more.

The Alltrueistic products can be purchased through the alltrueistic.com webpage.

Online Store: Alltrueistic.com
Facebook: Alltrueistic
Twitter: @_alltrueistic
Instagram: @alltrueistic
Pinterest: Alltrueistic
LinkedIn: Alltrueistic
Video Promotional: http://youtu.be/IBYR0UIEycA


Mennonite Health System Selects Acupera to Manage Population Health

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Menonita Health

SAN FRANCISCO, Oct. 29, 2014 /PRNewswire/ — Acupera, the leading provider of population health and workflow technology for health systems, today announced that Mennonite Health System has selected Acupera to help manage its growing patient population. Established in 1944, Mennonite Health is both an integrated health system and insurer that serves patients across Puerto Rico and the Caribbean. With over 1,500 providers in both primary and specialty care, Mennonite Health System selected Acupera because it delivers the sought-after technology that will provide its physicians and nurses with actionable information on patient risk, care management and population analytics.

Acupera.

Built by physicians, Acupera takes a distinctive approach to population health. The system works in coordination with Mennonite Electronic Health Record (EHR) system and other databases, pulling key information, to offer insights that inform clinicians on patients who are at the highest risk of hospitalizations, Emergency Room visits, and short- and long-term complications. Through Acupera’s technology, Mennonite Health staff can easily identify patients who are experiencing gaps in their care, or who need additional support.

“At Mennonite Health System, we are committed to offering our patients with the highest quality of care throughout Puerto Rico. In order to do so, we needed a technology partner that truly understood our staff and patient population,” said Pedro Melendez, CEO of Mennonite Health System. “The most provider-friendly solution available, Acupera has delivered a custom-built solution that offers our clinicians unparalleled support.”

Through Acupera’s rapid customization process, Mennonite Health System received:

  • a collaborative care solution that supports the system’s team-based care approach
  • personal health management solutions that facilitate better communication
  • predictive analytics that offers comprehensive analysis of clinical data
  • workflow management that helps improve provider workflow processing and throughput.

“With four hospitals and five family health centers, our network is both geographically and culturally diverse. Being the first health system in Puerto Rico to embrace the population health concept we needed a population health partner who understood the constraints of our staff, and offered a system that met their exact needs,” said Eric Grafals, director for care management at Mennonite Healthcare System. “Acupera’s intuitive design makes it easy for our clinicians to instantly absorb information and respond to patients quickly.”

“Acupera is committed to providing doctors and nurses with the exact patient information they need, the moment they need it,” said Ronald Razmi, CEO of Acupera. “Built specifically with the clinician in mind, we’ve developed a system that fits easily into the daily workflow of hospital staff to simplify population health.”

About Mennonite Healthcare System
Mennonite Healthcare System is private not-for-profit community based organization founded in 1944 and one of the leading health systems in Puerto Rico. With four hospitals: Aibonito, which is known for its orthopedic services and Specialized Center for Women’s Health, Cayey Medical Center with its Center of Excellence for Bariatric surgery and a state of the art Cardiovascular Services with seven cardiovascular surgery suites, three catheterization suites, Imaging Center and Intensive Care units and Caguas, a facility with all basic and tertiary services that cover all medical subspecialties and a new pediatric floor. CIMA in Aibonito is the hospital providing inpatient and ambulatory mental health services in a confidential and relaxed atmosphere. In addition, the system has seven freestanding emergency rooms; a health plan with 35 years’ experience; hospice programs, home care program, medical equipment supplies company and three social interest residential facilities.

The hospitals, with 824.982 square feet of construction and 592 authorized beds are accredited by JCAHO, with two of the facilities recognized among the top 100 in the nation by the company Cleverly & Associates with the Community Value 100 ™ and Community Value Five-Star ™ awards. The Centre of Excellence for Bariatric Surgery is the only one in Puerto Rico, the Caribbean and Latin America accredited by American Society for Metabolic and Bariatric Surgery and Surgical Review Corporation. We are one of the main employers in the central sector of the island, employing about 2,500 people directly and have a medical faculty of over 500 members.

About Acupera
Acupera enables real-time population health management through analytics and clinical workflow management tools that improve effectiveness and efficiency of the medical team. The company’s care management platform is designed to integrate seamlessly within existing workflows, effectively mining existing electronic medical records to elevate the most important data relevant to improving overall population health management. With its patient- and user-friendly interface, Acupera is uniquely suited not only to meet the evolving needs of care management teams, but also to engage local patient populations in self-care. For more information, please visit www.acupera.com.

Logo – http://photos.prnewswire.com/prnh/20131114/SF16839LOGO

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/

Vote Texas Educates Voters Across Texas and Spotlights Photo ID Requirement

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AUSTIN, Texas, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — Election Day is quickly approaching and Texas Secretary of State Nandita Berry is leading the Vote Texas campaign to help Texans learn what it takes to vote. Whether a first-time voter or long-time voter, it's important for every registered voter in Texas to note the requirements for casting a ballot for the current general election.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7329551-vote-texas-secretary-of-state-nandita-berry-leading-campaign-educate-voters/

"Texans feel strongly about making their voices heard, and it's my job to make sure they know how, when, and where to do that by exercising the right to vote," said Secretary Berry.
"That's why I've been traveling across the state, reminding Texans to bring an approved photo ID to the polls, and ensuring Texans know VoteTexas.gov is the quickest way to answer questions about voting."

The statewide Vote Texas campaign has included multiple advertisements, individual outreach to community groups, and Secretary Berry personally traveling the state to get the word out. The campaign has paid particular attention to making sure Texans know how to comply with the photo ID law.

As Early Voting continues and the November 4 election approaches, Secretary Berry would like to make sure all voters are equipped with the information, tools, and expertise they need to ensure a smooth, secure and successful election. To that end, the Secretary of State's Office has a number of Vote Texas tools in English and Spanish that include professional TV and
radio commercials, ready-to-print Infographics, informational videos, Vote Texas logos, newsletters, and social media resources.

VoteTexas.gov is the official voting resource of Texas and these materials are available for public education purposes.

VoteTexas.gov is a public voting resource designed to educate Texas voters.

Follow Vote Texas by:

  • Visiting VoteTexas.gov
  • Using #VoteTexas
  • Liking Facebook.com/VoteTexas
  • Viewing videos and ads at YouTube.com/TexasSOSOffice 
  • Following @VoteTexas on Twitter and Instagram
  • Call the state's official toll-free hotline: 1-800-252-VOTE (8683)
VoteTexas.gov is the Official Voting Resource for Texans
Vote Texas infographic flyer about photo ID. In English.
Vote Texas banner in English.
VoteTexas.gov is your trusted resource voting know-how in Texas.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7329551-vote-texas-secretary-of-state-nandita-berry-leading-campaign-educate-voters/

The Cheetos Brand Creates A Spectacle Of Mischief And Fun With The Launch Of Los Cheetahs, The Most Entertaining Futbol Club In The World

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The Cheetos Brand Creates A Spectacle Of Mischief And Fun With The Launch Of Los Cheetahs, The Most Entertaining Futbol Club In The World


Team to Kick Off Nationwide Tour with Inaugural Game in Long Beach, Calif. and


Special Guest Appearance


by Global Futbol Legend, Jorge Campos


PLANO, Texas, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — In what promises to be an entertainment experience unlike anything you’ve ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, today announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif.  To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.

A Los Cheetahs game will not be your average soccer match because the players encourage audience participation and interaction with tricks throughout the entire event. This will be a definite difference from their opponent and arch nemesis, Los Jefes, who definitely don’t follow the fun, mischievous way Los Cheetahs play the game.

Even the venue for Los Cheetahs’ first event will be outrageous — a custom-built, over-the-top soccer stadium, right on the beach. It’s a fitting location for the introduction of this larger-than-life team and is designed to properly showcase Los Cheetahs’ wild antics.  

The timing for this spectacular and fun twist on the game could not be any better, as Americans are more interested in soccer than ever before. Between the 2010 and 2014 World Cups, the number of adults who attended a major soccer match nearly doubled — an increase of 87 percent. During that same period, the number of Americans who watched, attended or listened to a major soccer match increased by 32 percent.[1]

“Soccer is certainly enjoying its moment in the spotlight, especially following this summer’s World Cup. We felt this was the perfect time to bring fans a new, fun and exciting way to interact with the Cheetos brand through a sport they already love,” said Ram Krishnan, senior vice president and chief marketing officer, Frito-Lay North America. “Los Cheetahs builds on the Cheetos brand’s desire to bring families together, giving them the chance to explore their inner mischief while enjoying time with each other, as well as friends and other soccer fans.”

Campos, a celebrated global fútbol legend, also sees the event as a way to combine two of his greatest joys in life: fútbol and family. “For me and many others, soccer is so much more than a sport, it is a way of life, a passion as strong as family and something that is enjoyed and passed down from generation to generation,” he said. “I am excited to be a part of Los Cheetahs’ inaugural game, bringing together my love for soccer and showcasing a whole new style of the sport — fútbol with a playful twist. I’m looking forward to bringing some of my best moves out of retirement.”

Inaugural Game-Day Details
On November 8, game day enthusiasts can enjoy a non-stop celebration with a pre-game Fútbol Fiesta beginning at 11 a.m. PT. In addition to the 60-minute game, attendees will be able to enjoy free Cheetos snacks, local food trucks, face painting and family friendly games. Game time is 2 p.m. PT.

Following the November 8 game, Los Cheetahs will take their skills on the road throughout 2015 in select markets.

For more details on Los Cheetahs, including information on how to get tickets for the November 8 game, please visit www.CheetosFutbol.com, follow @ChesterCheetah and check us out at www.facebook.com/Cheetos.

About Cheetos
Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

[1] Nielsen Scarborough. June 9, 2014


Oglala Sioux President at REEL Recovery Film Festival – Los Angeles

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Oglala Sioux President at REEL Recovery Film Festival – Los Angeles

Leads Panel on Native American’s Struggle with Alcohol Following L.A. Premiere of Documentary  Radical Resistance Tour: Pine Ridge, South Dakota


SAN FRANCISCO, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Industry watchdog Alcohol Justice has organized a post film panel discussion on the impact of the illegal alcohol activity taking place in the town of Whiteclay, Nebraska, which borders the Pine Ridge, South Dakota Native American Reservation.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

What: Panel discussion following the Los Angeles premiere screening of Radical Resistance             Tour: Pine Ridge, South Dakota              

When: Thursday October 30th at 4:15 P.M.

Where: Laemmle’s NoHo Cinema 5240 Lankershim Blvd., North Hollywood, CA 91601

Who: Panelists:

  • Bryan Brewer, Oglala Sioux President
  • Evelyn Nieves, Independent Journalist
  • Sonny Skyhawk, Founder and CEO, American Indians in Film and Television
  • Jorge Castillo, Advocacy Director, Alcohol Justice
  • Shawn Imitates Dog, Director of Human Resources, House of Blues (Moderator)

Why:

  • 25% of Pine Ridge Reservation youth suffer from Fetal Alcohol Spectrum Disorder
  • 2/3 of Pine Ridge Reservation adults suffer from alcoholism
  • To stop the illegal alcohol activity at Whiteclay, Nebraska such as:
    • Retailer participation in alcohol smuggling into the Pine Ridge Reservation
    • Trade of alcohol for sex                              
    • Loitering at the premises of alcohol retailers with open containers           
    • The inability of Nebraska Liquor Commission to stop illegal retailer activity  
    • Recent homicides and physical violence
    • Alcohol sales to minors   
    • Alcohol sales to intoxicated people

About the Film:
Four liquor stores in the town of Whiteclay, Nebraska (population 12), are selling and bootlegging 4 million cans of beer a year into the Pine Ridge Reservation, South Dakota, where it is illegal to possess or consume alcohol. All types of criminal activities take place at the stores yet local law enforcement and the Nebraska state government have failed to act. The documentary shows what activists at Pine Ridge are doing to change the situation.The Radical Resistance Tour that produced the documentary is an autonomous project by a group of mediamakers and organizers. The film, produced in 2014, runs 25 minutes.

About the REEL Recovery Film Festival:
The film and the panel are part of the 6th Annual REEL Recovery Film Festival presented by Writers In Treatment. The REEL Recovery Film Festival celebrates recovery and strives to reduce the stigma of addiction and the anonymity of recovery. Writers In Treatment helps individuals suffering from alcoholism, drug addiction and other self-destructive behaviors get treatment. Tickets to the film and panel cost $10 and can be purchased online or at the event. No one will be denied attendance for lack of funds.

For the full festival schedule: http://bit.ly/1nNA7lZ

To buy tickets online: http://bit.ly/1oWkzxl

To learn more about Pine Ridge: http://bit.ly/133n46T

Contact: Michael Scippa: 415 548-0492
Jorge Castillo: 213 840-3336


Multicultural Health Marketing Ad Awards Winners Announced

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Multicultural Health Marketing Ad Awards Winners Announced


ATLANTA, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — The industry’s best multicultural health marketing was celebrated at the third annual Multicultural Health National (MCH) conference.  Presented by DTC Perspectives, the MCH National took place on Oct. 15-17 in Atlanta where Gold, Silver, and Bronze winners for 16 advertising awards categories were announced during a ceremony on Oct. 16.  

“The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant,” says Bob Ehrlich, CEO, DTC Perspectives.  “Congratulations to the finalists and winners for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels.”

Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 140 finalists spanning across 16 categories.  DTC Perspectives then reviewed each finalist in close detail, judging it against several criteria including originality, creativity, how well it broke through the clutter, and how well it engaged with its target audience – to determine the final winners.

Click here to view the finalists and winners.

Congratulations to all of the winners.  Join DTC Perspectives in October 2015 for the MCH National in Ft. Lauderdale, FL.  For more information, please contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.

About the Multicultural Health National
The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy.  The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts.

Join us for the 2015 Multicultural Health National next October in Ft. Lauderdale.  For more information on the awards, or to learn how to submit your campaign for next year’s awards, contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.

About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference.  Please visit www.dtcperspectives.com for more information.

Contact:
John Woodbridge
DTC Perspectives, Inc.
P: +1 770-302-6273 x105
Email: [email protected]

 


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