TUXTEPEC, OAXACA, Mexico, Feb. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Montejo and the legendary Mexican rock band Maná announced today an official partnership that will make the Mexican lager the official Mexican beer sponsor of Maná’s nationwide concert tour set to begin in June 2015. This announcement comes on the heels of Montejo’s recent entrance into the United States in late 2014.

Photo – http://photos.prnewswire.com/prnh/20150209/174187

“Maná is a universally known band that remains true to the Mexican culture. They’re authentically Mexican, and at Montejo, we too embody that same spirited, unapologetic and prideful mindset,” said Ryan Garcia, vice president of regional marketing for Montejo. “With Montejo’s presence throughout Maná’s U.S. summer tour, we seek to create a memorable experience that makes their loyal fans feel like they are getting an authentic taste of Mexico no matter where the tour stop might be.”

As part of the official partnership with Maná and Montejo, additional sponsored activities will include: branded VIP areas at each concert stop, a consumer promotion where one fan will win a one-on-one experience with Maná, branded visibility in Maná music videos and a live concert event set to take place at a brewery in Mexico later this year.

“Montejo is one of the few beers made in Mexico and imported to the United States that doesn’t try to adopt an Anglo personality or try to change what it is; also it’s a beer that honestly tastes delicious, and created with the rain, wind, sun and the earth of Mexico. Drinking a Montejo is drinking Mexico,” said Fher Olvera, vocalist for Maná. “It’s important for us to feel the connection with our heritage and our fans, especially when we are traveling. We can’t be more proud of having Montejo as our sponsor to help us celebrate our music with our fans in the United States.”

With origins in Guadalajara, Mexico, Maná has sold more than 35 million albums worldwide and their albums have topped the charts in various countries. Additionally, Maná has received numerous accolades including four Grammy Awards, seven Latin Grammy Awards, five Latin America MTV Video Music Awards and 14 Billboard Latin Music Awards.

Since its creation in Cerveceria Yucateca, S.A. in Merida, Yucatan by Jose Ponce Solis, Montejo and its brewmasters have provided the country of Mexico with a beer that represents the experiences and attributes of the country where it was born. The golden light lager carries a brewing tradition that dates back more 100 years and is renowned for its crisp, refreshing finish, but with a smooth and full flavor that contains 4.5 percent alcohol by volume (ABV).  Montejo is currently available in bars, restaurants, and at grocery and convenience stores throughout California, Arizona, New Mexico, Texas, Florida, Colorado, and Nevada.

For more information on Montejo, visit www.CervezaMontejo.com/en/home.html.

LOS ANGELES, Feb. 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today Tecate and Tecate Light, cervezas con caracter, brought members of Chivas del Guadalajara, the most popular Mexican football club, back to LA to announce a ‘Bold Alliance’ including an exclusive beer sponsorship for friendly matches to be played across the U.S., the summer pre-season and several player meet and greets for consumers 21+.

Part of the “Taste of Triumph” campaign, the Mexican beer brand’s sports engagement platform that immerses bicultural Hispanic consumers 21 and older in the sports they love, the first Tecate sponsored match will be Chivas del Guadalajara against Santos Laguna to be held at BBVA Compass Stadium in Houston, TX on March 27, 2015. 

Chivas del Guadalajara will play at least two additional Tecate sponsored matches within California and Texas during their summer pre-season with opponents and locations to be confirmed soon. Ticket availability and pre-season dates for meet and greets will also be announced closer to those activities.  

“To the millions of Chivas fans across the U.S., it’s our pleasure to bring such high quality international soccer to California and Texas. We look forward to this bold alliance generating some incredible matches in front of avid Chivas fans,” said Gustavo Guerra, brand director for Tecate and Tecate Light.

Joining Guerra on stage was Nestor de la Torre, President of Chivas del Guadalajara; Jose Manuel Chepo de la Torre, head coach; Erick “Cubo” Torres, striker; Rafael Marquez Lugo, striker; and Alberto “Guameru” Garcia Jr., striker.

“Chivas del Guadalajara has found a passionate partner in Tecate and we look forward to playing competitive matches in the U.S. To the Chivas del Guadalajara fans in California and Texas, we need your support and hope to see you cheering us on at the games,” said Nestor de la Torre, President of Chivas del Guadalajara.  

For additional details on Tecate and Tecate Light’s “Taste of Triumph” campaign, the sponsorship of the Chivas del Guadalajara matches, or to speak with a Tecate and Tecate Light representative about the brand’s support of soccer, please contact BRAYA US at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

About Chivas
Club Deportivo Guadalajara was born in 1906, when a group of friends met in one of the most important stores, “Perla de Occidente,” (Pearl of the West).  Their employees created a soccer team sponsored by the store owners.  Headed by Belgian, Edgar Everaert, Mexicans, Belgians and Frenchs were brought together, and named their team “Union Club,” and two years later “Club Guadalajara”.

On October 21st 1943, Guadalajara makes their debut in professional soccer, winning 4-1 to the Atlante in the capital of the Republic.  Since its inceptions, Chivas decided to implement the policy of admitting only Mexicans players in their ranks, and today, is the most beloved team in Mexico, with more fans and titles in the national territory, in addition to being the most important team in Mexico.

Chivas, is the most winning team in the history of Mexican soccer.

* 11 League titles: 1956-1957, 1958-1959, 1959-1960, 1960-1961, 1961-1962, 1963-1964, 1964-1965, 1969-1970, 1986-1987, Summer of 1997, and 2006 opening.

* 7 Champion of Champions 1957, 1959, 1960, 1961, 1964, 1965, 1970.

* 2 Cup titles in 1963 and 1970.

* 4 Cups of gold in the West.

* 3 International Pentagonals.

* 3 CONCACAF championships.

* 5 Individual Champions Scorer, Adalberto “Dumbo” Lopez, (1953-1954) Crescenzio Gutierrez (1956-1957), El Salvador Reyes (1961-1962), Omar Bravo (Closing 2007) and Javier “Chicharito” Hernandez with 10 goals (Bicentennial Closing 2010).

On October 30th, 2002, Jorge Vergara acquires Chivas, which meant a generational change in the way of leading a soccer team. Currently, Chivas consists almost in its majority by elements that have emerged from their basic forces, in addition to being the best quarry in Mexican soccer.

The achievements in the Vergara era include, the Runner Up Spot Closing 2004, Copa Libertadores Semifinalist 2005, Copa Libertadores Semifinalist 2006, Champion Opening 2006, Champions Cup Runner-up CONCACAF 2007, Finalist Copa Sudamericana 2008, Champion of the Interliga 2009, Runner-up of the Copa Libertadores 2010, new Record of Eight Games Won consecutively at the start of a championship, achieved in the Bicentennial Closing Tournament 2010.  Chivas is the base of national selections with an age limit, as well as the Seleccion Mayor or Greater League.

CONTACT:
Kasey Farrar
BRAYA US
[email protected]
914-255-1037