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General Mills Partners With Latin Pop Group Camila For Musica y Sabor Campaign

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General Mills Partners With Latin Pop Group Camila For Musica y Sabor Campaign


MINNEAPOLIS, Oct. 30, 2014 /PRNewswire-HISPANIC PR WIRE/ — General Mills Inc. (NYSE: GIS) today announced its exclusive U.S. partnership with GRAMMY® Award-winning group Camila for the company’s 2014-2015 Musica y Sabor campaign focused on connecting with Hispanic consumers through one of their biggest passion points: music.

Photo – http://photos.prnewswire.com/prnh/20141030/155526

“We know that music is integral to Hispanic culture so we are thrilled to announce our partnership with world-class talent Camila.  As Camila launches their first album as a duo and kicks off their U.S. concert tour, our partnership will create new touch points for their fans and followers to connect with the group during this exciting time,” said Licia Borges, multicultural marketing senior planner at General Mills.

As part of the partnership, consumers and Camila fans across the U.S. will have several opportunities to connect with the group through free music download codes, branded merchandise, concert ticket giveaways and a chance to win a meet and greet with the band during their 2015 U.S. concert tour. Participating brands include Yoplait, Cheerios, Lucky Charms, Cinnamon Toast Crunch, Nature Valley, Fiber One, Pillsbury, Totino’s and more.  Consumers can look for opportunities to win any of these exciting prizes at select retail locations between fall 2014 and summer 2015.

“For Camila it’s an honor to partner with General Mills and we thank them for helping us take our music to places where we never could have imagined,” said Mario Domm, composer, singer and founder of the group Camila.

Camila is a multiplatinum Latin GRAMMY Award-winning Latin pop band with nine No. 1 hit singles in the U.S. and Latin America. Some of their most iconic hits include “Abrazame,” “Mientes,” “Todo Cambio,” and their latest single “Decidiste Dejarme” from their new album Elypse. They were recently nominated for four Latin GRAMMY Awards for Album of the Year, Record of the Year, Song of the Year and Best Contemporary Vocal Album.

Learn more about Camila on their website and on their Facebook page. For more information about Musica y Sabor visit musicaysabor.com. 

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.


Wall Street Beware: Padilla’s Puerto Rico is Not A Safe Place to Invest

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Wall Street Beware: Padilla’s Puerto Rico is Not A Safe Place to Invest


WEST DES MOINES, Iowa, Oct. 30, 2014 /PRNewswire-HISPANIC PR WIRE/ — The American Future Fund (AFF), a national 501(c)4 issue advocacy organization, today raised alarm bells ahead of renewed efforts by Puerto Rico Governor Alejandro García Padilla and Melba Acosta – the disgraced former Hacienda secretary – to raise billions of dollars from Wall Street.

Nick Ryan, Founder of the American Future Fund, said: “Governor Padilla is not a trustworthy or credible partner for Wall Street. The Governor has overseen the ripping up of a contract with a private bank and now refuses to abide by the court judgment that affirmed its validity. He has also threated a NY-based rating agency with an investigation after it downgraded the creditworthiness of the island and enacted an illegal bankruptcy law that destroyed creditor rights for many Wall Street investors.  The question for investors must be: will he do the same to billions he will ask you today to give him?”

Ryan added, “Puerto Ricans have suffered through staggering job losses, sudden business closures and a dramatic erosion of pension savings under Governor Padilla.  Rather than campaigning in New York and Florida, Governor Padilla should focus on job creation and economic growth for all Puerto Ricans.”



(Español) Motel 6 continúa revolucionando el espacio digital con el lanzamiento de su nueva página móvil en español

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Motel 6 continúa revolucionando el espacio digital con el lanzamiento de su nueva página móvil en español

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Stop Vampire Appliances From Taking A Bite Out Of Your Budget

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Stop Vampire Appliances From Taking A Bite Out Of Your Budget


SAN FRANCISCO, Oct. 30, 2014 /PRNewswire-HISPANIC PR WIRE/ — With any number of spooky creatures wandering around Northern and Central California this week, Pacific Gas and Electric Company (PG&E) is helping its customers shield their energy bills from budget-sucking Vampire Appliances.

“Unlike their fanged cousins, Vampire Appliances suck away money from customers’ wallets day and night by using energy even when they appear to be turned off,” said Tim Fitzpatrick, PG&E’s chief communications officer.

Every year, these budget-suckers account for about 10 percent of an average household’s energy bill, according to the Association of Energy Services Professionals, and idle gadgets waste more than 100 billion kilowatt hours of electricity—costing consumers a terrifying $10 billion each year, reports the Environmental Protection Agency.

To help raise awareness of the threat posed by Vampire Appliances, PG&E is announcing its list of Top Ten Vampire Appliances for 2014, in order of their energy-sucking appetite:

  1. Flat Screen TVs
  2. Home Computers (Laptops and Desktops)
  3. Video Game Consoles
  4. Digital Video Recorders
  5. Cable Boxes
  6. Cable Modems
  7. Laser Printers
  8. DVD Players
  9. Cell Phone/Tablet Chargers
  10. Small Appliances – Microwave/Toaster Oven/Coffee Maker

“While garlic and wooden stakes won’t kill this waste, we want to pass along our Top Five Anti-Vampire Appliance Tips that every household can use to save potentially hundreds of dollars every year,” Fitzpatrick said.

Among the top five tips PG&E is recommending that every household adopt are:

  1. Unplug: Unplug appliances, electronics and chargers that aren’t in use or turn them off using an inexpensive power strip.
  2. Buy Smart: By spending as little as $20 for advanced power strips households can achieve energy savings of nearly 50 percent.
  3. Go Green: The more energy efficient appliances aren’t simply good for the environment, they will help save you money.
  4. Home Energy Check-Up: Consider taking a home energy check-up. It will help you learn more about your energy usage so you can become an even smarter energy consumer.
  5. Auto-Power Down: Turn on an automatic power-down feature on your TV or Game Consoles and set the right predetermined inactivity level for your household.

For more budgeting tips, and other ways to save and conserve energy please visit www.pge.com/saveenergymoney.

About PG&E

Pacific Gas and Electric Company, a subsidiary of PG&E Corporation (NYSE:PCG), is one of the largest combined natural gas and electric utilities in the United States. Based in San Francisco, with more than 20,000 employees, the company delivers some of the nation’s cleanest energy to nearly 16 million people in Northern and Central California. For more information, visit www.pge.com/ and http://www.pge.com/about/newsroom/.

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(Español) MamásLatinas da la bienvenida a la estrella Adamari López como Colaboradora Destacada

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(Español) Hora de cambiar las baterías: cuando los relojes se atrasan al terminar el horario de verano, cambie las baterías en los detectores de humo y de monóxido de carbono

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Moen Incorporated Sponsors 2nd Annual Casa Latina Home Expo On November 15 In New York City

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Moen Incorporated Sponsors 2nd Annual Casa Latina Home Expo On November 15 In New York City


NEW YORK, Oct. 30, 2014 /PRNewswire-HISPANIC PR WIRE/ — Moen Incorporated, (www.moen.com) the leading faucet brand in North America, announced its sponsorship of the second annual Casa Latina Home Expo (www.casalatina.com) in New York, which will include a variety of workshops and demonstrations designed to empower Hispanic families with valuable information on topics such as home ownership, DIY/decor/crafts, bi-cultural parenting plus nutritional and home safety tips.  As a plumbing category exclusive partner, Moen will feature some of the company’s latest technology for the kitchen designed to upgrade homes with little effort and expense.  

Logo – http://photos.prnewswire.com/prnh/20141029/155198LOGO

The FREE event will take place on Saturday, November 15, 2014 from 10:00 am to 5:00 pm at the Altman Building, located at 135 West 18th Street.  Continuing with the Expo theme, “Improve Your Home, Improve Your Life” (Mejora Tu Casa, Mejora Tu Vida), attendees will learn how to create aesthetically appealing and highly functional home environments.  The Expo will also offer live how-to clinics led by top influencers, cooking demonstrations and an entertaining Kid’s Zone.  An interactive Blogger Lounge will provide an opportunity for bloggers to interact with the event’s talent and brands.

This year, well-known Cuban American interior designer Martin Amado will be the host at Moen’s DIY clinic providing tips and the latest trends on how to create an ideal kitchen environment. Martin is a lifestyle expert and contributing writer on the subject of home decor. For over nine years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL.  Martin has served as a Moen spokesperson and Home Decor & DIY Expert for three consecutive years on the company’s SaturDIY: Moen Makeover webisode series for the general market.

Attendees are also invited to the Moen Kitchen booth to participate in their giveaway promotion for a chance to win the latest company products by sharing pictures they take on Twitter using the hashtag #MoenLatino.

Marlene Pratt, co-founder of CasaLatina.com and presenter of the Casa Latina Home Expo, said, “We are thrilled to have Moen again this year as our category exclusive sponsor. I have worked with Moen on numerous occasions and am looking forward to yet another successful collaboration with this great brand.”


Pasta De Lassar Andromaco® Expands Partnership with Eisner Pediatric & Family Medical Center to Assist Hispanic Families With High Cost of Baby Care

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Pasta De Lassar Andromaco® Expands Partnership with Eisner Pediatric & Family Medical Center to Assist Hispanic Families With High Cost of Baby Care

Pasta De Lassar Andromaco® Diaper Rash Cream, a Leading Brand in Mexico, Makes Second Donation of Product for Hispanic Families in Need


LOS ANGELES, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — For many families, diapers are a big monthly expense, and federal aid programs, such as WIC and SNAP that provide food stamps, don’t cover diaper costs. This can lead to parents limiting the number of diaper changes to extend diaper use, which then leads to a higher incidence of diaper rash for babies.  

Dr. Enrique Rubio, President of Industria Farmaceutica Andromaco, presents donation of 1,300 units of Pasta De Lassar Diaper Rash Cream to the Eisner Pediatric & Family Medical Center with Herb K. Schultz, President & CEO of the Eisner Pediatric & Family Medical Center.

Photo – http://photos.prnewswire.com/prnh/20141028/154962
Photo – http://photos.prnewswire.com/prnh/20141028/154963

Continuing its mission of assisting Hispanic families provide comfort and care to their babies, Pasta De Lassar Andromaco is making a second donation of its Diaper Rash Cream product to the Eisner Pediatric & Family Medical Center. This donation will benefit over 1,300 families at The Eisner Pediatric & Family Medical Center, where 82% of its patients are Hispanic. “We are very pleased to continue our partnership and support of The Eisner Pediatric & Family Medical Center, with its 90 year history of quality-focused health services dedicated to improving the physical, social, and emotional well-being of families in the communities of Downtown Los Angeles,” said Industria Farmaceutica Andromaco President, Dr. Enrique Rubio.

“This additional donation of Pasta De Lassar Andromaco is intended to help defray some of the cost of baby care for the moms in our medical center,” said Herb K. Schultz, President & CEO of the Eisner Pediatric & Family Medical Center. “With our focus on Pediatric Care, Pasta De Lassar Andromaco’s donations support our mission to provide quality services to Hispanic moms and babies in the surrounding communities.”

“Pasta De Lassar Andromaco also supports us with educational and communications efforts,” added Cheryl Trinidad, Director of Development at the Eisner Pediatric & Family Medical Center. “These programs help us educate Hispanic moms about proper baby care in the immediate Downtown Los Angeles area and beyond.” 

For more information about Pasta De Lassar Andromaco in the United States,  contact Richard Phillips at MarcasUSA, LLC, the exclusive US importer and marketer of Pasta De Lassar Andromaco, at 310-335-2009 or [email protected]. 

About Eisner Pediatric & Family Medical Center
:  Founded in 1920, Eisner Pediatric & Family Medical Center is one of the only providers of accessible, free and low-cost health services in downtown and South Los Angeles. They function as a family doctor, dentist, and counselor, providing a “medical home” area residents count on for timely and culturally responsive services.  For more information about the Eisner Pediatric & Family Medical Center, please visit www.pedcenter.org.

About Industria Farmaceutica Andromaco: A well-established Mexican pharmaceutical company with over 80 years of operations in Mexico. They have a US FDA-approved state-of-the-art manufacturing facility for creams and ointments and are one of the top 10 Mexican pharmaceutical manufacturers. andromaco.com.mx

About Pasta de Lassar Andromaco®: A leading skin protectant in Mexico specifically formulated to treat and prevent diaper rash.  Pasta De Lassar Andrómaco contains no added fragrance for sensitive skin and is available in a 60g/2.1oz tube at national retailers across the US including Walmart, CVS, Kmart, Walgreens and Rite-Aid. facebook.com/pastadelassar

From Left to Right: Richard D. Phillips, CEO/CMO, MarcasUSA; Ruper Grant, PhD, Chairperson of the Eisner Pediatric & Family Medical Center's Foundation Board of Directors; Herb K. Schultz, President & CEO of the Eisner Pediatric & Family Medical Center, Cheryl Trinidad, Director of Development, Eisner Pediatric & Family Medical Center; Dr. Enrique Rubio, President, Industria Farmaceutica Andromaco; Nicolas Rubio, Vice President of Industria Farmaceutica Andromaco; Jeffrey S. Cole, President & CFO, MarcasUSA


The National Hispanic Corporate Council Announces Milton A. Dellossier of Wells Fargo & Company as new Chairman of the Board

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National Hispanic Corporate Council (NHCC). (PRNewsFoto/National Hispanic Corporate Council (NHCC))






The National Hispanic Corporate Council Announces Milton A. Dellossier of Wells Fargo & Company as new Chairman of the Board


WASHINGTON, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Corporate Council (NHCC), the premiere resource for corporate America on maximizing the Hispanic market opportunity, announces the election of Mr. Milton A. Dellossier, Regional Diverse Segments Manager, Wells Fargo Home Mortgage, as Chairman of the NHCC Board of Directors.

Logo – http://photos.prnewswire.com/prnh/20130912/MM79047LOGO

Dellossier was elected to serve as NHCC Chairman at the 2014 NHCC Fall Summit, which was held in Charlotte, North Carolina, which was hosted by Wells Fargo & Co. and Marriott International. He will serve a one-year renewable term. 

He succeeds Salvador Mendoza, Vice President, Diversity & Inclusion, NBCUniversal, and will lead the organization’s fourteen-member corporate board of directors who each represent Fortune 1000 member companies. As a membership-based organization, NHCC provides its corporate members with resources to effectively maximize the $1.5 trillion dollar U.S. Hispanic market opportunity.

“The NHCC Board of Directors congratulates Milton on his unanimous election as Chairman. He is a proven leader.  I look forward to his visionary and transformational leadership.  My sincere thanks to him and the board for their unwavering commitment to NHCC during my term as chair these past two years.  NHCC is in great hands,” said Salvador Mendoza, Immediate Past NHCC Chairman.

Dellossier joined Wells Fargo in 2001. In his current role he is responsible for creating, directing and implementing regional diverse business development and market strategic plans in ethnic minority communities of low and moderate-income homebuyers in the Greater Los Angeles area and Hawaii. He is also Vice President of the Wells Fargo Enterprise Latin Connection Employee Resource Group and the charitable contributions manager for the Wells Fargo Housing Foundation.

“It is a great honor and privilege to lead the NHCC and focus our efforts on continuing to deliver best-in-class strategic direction and programming to maximize the Hispanic opportunity in corporate America as we have done so for almost 30-years,” said Milton Dellossier, NHCC Chairman.

Beyond his volunteer service to NHCC, Dellossier has served on the board of directors for Hispanic Women’s Corporation, the Arizona Hispanic Chamber of Commerce, the Arizona State University Hispanic Business Alumni. More recently, he was selected by the U.S. – Spain Council to participate in the 2014 Young Hispanic Leaders Program in Madrid, Spain.

Dellossier received an MBA from the University of Phoenix’ John Sperling School of Business. He also holds a degree in Business Management from Arizona State University. A native of El Paso, Texas, he resides in Pasadena, California.

About NHCC: Founded in 1985, NHCC is a unique membership organization comprised of Fortune 1000 corporations providing leading-edge corporate best practices, research and network opportunities for the benefit of its corporate members. NHCC is the premier resource on effectively maximizing the Hispanic market opportunity through marketing, community relations, human resources, and procurement within the foundation of corporate social responsibility. To learn more about NHCC visit us at www.nhcchq.org. Follow us on Twitter @NHCCorg.

MEDIA CONTACT: Octavio Hinojosa, 202-528-7229, [email protected]


Honda to Host First-Ever Trick-or-Treating Event on Twitter

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Honda Logo





Honda to Host First-Ever Trick-or-Treating Event on Twitter


TORRANCE, Calif., Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — For the first time ever, ghouls, goblins, ghosts and other costumed creatures will be able to trick-or-treat on Twitter on Fri., Oct. 31 by tweeting @Honda a photo of themselves in costume with the hashtag #TreatPromo. Honda will reply to eligible people with a link to a coupon for a free box of MIKE AND IKE® candy as well as a link to a spooky Vine video.

Logo – http://photos.prnewswire.com/prnh/20140415/73520

Five eerie Vine videos feature the redesigned CR-V opening up when trick-or-treaters come to Honda’s door, so to speak.

Honda will use promoted tweets with video cards to announce the effort on Twitter. Both brands will also organically promote the effort on social media—Honda on Facebook and Twitter and MIKE AND IKE® on Facebook and Twitter.

“In the spirit of Halloween, we wanted a simple and unique way to show some appreciation to our fans. Innovation is at the heart of our brand. Why not look at innovating something as fun as trick or treating?” said Tom Peyton, AVP, Advertising and Marketing at Honda.

About Just Born Quality Confections
Just Born Quality Confections is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES® and MIKE AND IKE® Brand Candies. GOLDENBERG’S® PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA.  All Just Born candies are made in the U.S.A. 

For more information on MIKE AND IKE®, new flavors and upcoming programs, visit www.mikeandike.com.  Also be sure to follow us on Twitter and Instagram and “like” us on Facebook.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has the highest brand fuel economy1 and the longest-lasting cars2 of any mainstream automotive brand in America, and more models achieving an IIHS TOP SAFETY PICK+ rating than any other automotive nameplate.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

1 Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: “Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013.”
2 Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.


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