Page 2972

Heineken Elevates Global Soccer Presence With Deal To Become Official Beer Of Major League Soccer

0





Heineken Elevates Global Soccer Presence With Deal To Become Official Beer Of Major League Soccer


Beginning in 2015 Heineken Will Bring World-Class Soccer Experiences and #MLSNext to American Fans


WHITE PLAINS, N.Y., Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Heineken today announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.  The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. 

Photo – http://photos.prnewswire.com/prnh/20141014/151910
Logo – http://photos.prnewswire.com/prnh/20141014/151911LOGO

Heineken’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2015, MLS’ 20th season will include a new-look crest, two new expansion clubs, new media partners and a new premium beer brand.  MLS will also serve as a seamless counterpart to Heineken’s global soccer initiatives, including sponsorship of the UEFA Champions League (UCL), to create year-long engagement with fans. Heineken will further complement their soccer properties with individual MLS club deals to be announced in the coming weeks.

“Soccer has been an invaluable platform for the Heineken brand  for years, with our position as sponsor of the UEFA Champions League and other top soccer properties around the world,” said Nuno Teles, Heineken Chief Marketing Officer. “Fans in the U.S. and across the globe appreciate the opportunity to enjoy first-class soccer with the highest quality premium beer. With this partnership, we look forward to continuing a lengthy tradition of creating unique experiences for fans everywhere and drive participation and engagement in the sport in a way that has never been done before in the U.S.”

The agreement between the two brands will see Heineken owning exclusive rights to MLS content and is the latest indicator in the rise of the world’s most popular sport in the United States, particularly amongst Millennials.  With the third highest average attendance of any U.S. sports league, the highest percentage of Hispanic and Millenial audience of any major U.S. sport and more than 22 million Americans actively playing soccer in the United States, MLS has proven to attract a diverse and cosmopolitan audience that reflects Heineken’s adult consumer. 

Starting in 2015, The Official Beer of MLS will present MLS Rivalry Week. In addition, Heineken will feature strong visibility during nationally broadcast matches, on-site and digital activations, and point-of-sale materials.

“We are excited to welcome Heineken on board as we approach the League’s 20th season,” said Gary Stevenson, President and Managing Director, MLS Business Ventures. “Heineken is a supporter of soccer globally and is a great fit for what’s next for Major League Soccer.”

Through the sponsorship, and by leveraging MLS’ passionate and growing fan base, Heineken strives to further elevate its global status as a world class beer and provider of unparalleled fan engagement.

For more information on Heineken and their partnership with MLS, please follow us on Twitter, @Heineken_US, visit the Heineken Facebook page, www.facebook.com/Heineken, check us out on YouTube, https://www.youtube.com/user/HeinekenUSA or Heineken.com.    

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 19th season features 19 clubs each playing 34 regular-season matches. Those clubs include the Chicago Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Montreal Impact; New York Red Bulls; New England Revolution; Philadelphia Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; 2013 MLS Cup Champion Sporting Kansas City; Toronto FC and Vancouver Whitecaps FC. Expansion teams New York City FC and Orlando City Soccer Club will begin play in 2015 and an expansion team in Atlanta will begin play in 2017.  For more information about MLS, log on to the league’s official website at www.MLSsoccer.com.

Media contacts:

Tara Rush-Tripp
HEINEKEN USA
[email protected]  
914-681-4153   

Lindsay Anthony
Edelman
[email protected]  
212-704-4585

 


El Latino Semanal Inc. signs strategic partnership with Hispanic Media Works Inc.

0





El Latino Semanal Inc. signs strategic partnership with Hispanic Media Works Inc.


WEST PALM BEACH, Florida, Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — El Latino Semanal Inc. has signed a strategic partnership with Hispanic Media Works Inc. to expand the digital distribution of the Latino’s printed edition and maintain the news and distribution site www.ellatinodigital.com.  Both Florida companies are experienced in the Hispanic market in South Florida. 

“We have been tasked to take the Latino Semanal into the future and to increase the publication’s market share today,” commented Jose R. Uzal, Hispanic Media Works General Manager. Mr. Uzal added, “Our digital expertise and proven track record of media management moved El Latino Semanal into the digital age.  To increase our market share we are moving El Latino Semanal away from the present print media business model: Yesterday’s news with today’s advertising.” 

Miguel Lavin, Publisher of El Latino Semanal, stated, “We wanted to firm up our association with Hispanic Media Works Inc. as result of the amazing success of the launching in March 2014 of www.ellatinodigital.com. The free digital distribution of our weekly publication and the accompanying website that updates our publication hourly were the most significant changes in our 40 years of publishing.”   

Hispanic Media Works Inc. has developed a system to successfully fuse print and digital media. A robust digital component, free digital and print distribution, innovative advertising platforms and solid measurements of results ensures increases in distribution and market share.

Since launching the digital distribution last March, the site has received more than 3 million hits, over 150,000 visits and almost one million page views. 

About El Latino Semanal Inc.: El Latino Semanal is the largest and oldest Spanish broadsheet weekly in DMA 38/H28. It is the only Hispanic publication with measured distribution and readership. It started in 1976, serving 30K Hispanics. Today, El Latino Semanal reaches a Hispanic population approaching 500,000 (as per the last census adjustment.) The Latino Semanal markets to the English reluctant, the non-Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. 

Contact:   
Jose R. Uzal, National Sales Manager 
561-310-5333   
E-mail: [email protected]  


Dr. Robert Shapiro: “For the Sake of Its Credibility, the P.R. Government Should Pay Doral Now”

0





Dr. Robert Shapiro: “For the Sake of Its Credibility, the P.R. Government Should Pay Doral Now”

Says Governor Garcia Padilla is Damaging Investors’ Trust


WASHINGTON, Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — In response to Friday’s court ruling requiring the Government of Puerto Rico to honor the Doral Financial Corporation tax agreement, former Undersecretary of Commerce for the Clinton Administration and economic advisor to Doral issued the following statement:

“The courts have spoken and validated Doral’s tax claim.  I hope that the Government of Puerto Rico will respect this ruling and the rule of law, and pay Doral the money it is entitled to.  Unfortunately, Governor Garcia Padilla may not have gotten the message.  The statements that his administration will not at this time abide by the court’s decision is a warning to investors about the willingness of Puerto Rico’s current government to honor its commitments.

This is a dangerous step.  Today Puerto Rico’s government refuses to pay Doral.  Should Puerto Rico’s bondholders and investors be worried about tomorrow?  They need to know they can trust that the Commonwealth government will pay its bills and honor its commitments.  Right now, the Governor Garcia Padilla is damaging that trust.

My research has demonstrated that Puerto Rico and its government have the financial capacity to pay Doral.  For the sake of its credibility and the Puerto Rican economy, it should do so now.”

For more information on case of Doral vs. the Hacienda and events leading up to the court decision, visit www.DoralPuertoRicoFacts.com.

Doral Financial Corporation is a bank holding company engaged in banking, mortgage banking and insurance agency activities through its wholly-owned subsidiaries Doral Bank, with operations on the mainland U.S. (New York metropolitan area and northwest region of Florida) and Puerto Rico. Doral Financial Corporation’s common shares trade on the New York Stock Exchange under the symbol DRL.

Contact: Miriam Warren
[email protected]; +1-202-772-2186


Blue Moon Brewing Company® Partners With L.A. Artist For An Artfully Crafted Mural

0





Blue Moon Brewing Company® Partners With L.A. Artist For An Artfully Crafted Mural

Blue Moon® Will Make Donation to SPARC to Help Inspire Further Wall Restorations


DENVER, Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — This fall, Blue Moon Brewing Company® is embracing its artfully crafted heritage by partnering with Los Angeles-based artist Wenceslao Quiroz to create a mural in the Boyle Heights neighborhood of Los Angeles. The mural will be a rendition of one of Quiroz’s unique works and will be completed in time to close out Hispanic Heritage Month on Oct. 15. To inspire further beautification in the community, Blue Moon will make a donation to the Social and Public Art Resource Center (SPARC).  

The mural site, located on a wall at 2001 7th St. in Los Angeles, is one of many walls that have been used as canvases for illegal graffiti in Boyle Heights, an issue SPARC has been working to alleviate for more than 30 years. Blue Moon’s $5,000 donation to SPARC will help fund future art projects in the area.

“We are excited to continue building on SPARC’s legacy of public arts projects in the community and to be able to support the arts in L.A.,” said Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. “L.A. is known for its history of Latino muralists, so we are delighted that Blue Moon can help expand on SPARC’s efforts to help preserve the city’s colorful landscape.”

Quiroz’s celebration of culture in his artwork made him a clear choice for Blue Moon, whose founder has also drawn inspiration from his own Hispanic heritage when it comes to his art of brewing. Similar to Villa, Quiroz adheres to a strong work ethic that promotes unity and empowerment.

Locals will have an opportunity to meet Quiroz Oct.15 at 6 p.m. at a restaurant on East 7th St. and Mateo St. across from the mural site. The meet-and-greet will also include a short program to present SPARC with the donation and celebrate the completion of the mural.

For more information or to make a donation to SPARC, visit www.sparcinla.org. To learn more about Blue Moon Brewing Co., visit www.BlueMoonBrewingCompany.com, or go to www.facebook.com/bluemoon and www.twitter.com/BlueMoonBrewCo.

About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.


Media Teleconference: Legal Update with Doral Financial Corporation Counsel Matthew D. McGill

0





SAN JUAN, Puerto Rico, Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — On Monday, October 13, at 3:30 p.m. EDT, Doral Financial Corporation Counsel Matthew D. McGill of Gibson, Dunn & Crutcher will hold a conference call to update media on Superior Court Judge Laureana Perez Perez.’s ruling that the Government of Puerto Rico must repay $230 million according the existing tax agreement.

WHO: Matthew D. McGill, Gibson, Dunn & Crutcher

WHAT: Doral Legal Update

WHEN: Monday, October 13, 2014
3:30 p.m. EDT

DIAL-IN: 866-952-1906

Conference ID: DORAL

RSVP: [email protected]

For more information on case of Doral vs. the Hacienda and events leading up to the decision, visit www.DoralPuertoRicoFacts.com.

Doral Financial Corporation is a bank holding company engaged in banking, mortgage banking and insurance agency activities through its wholly-owned subsidiaries Doral Bank, with operations on the mainland U.S. (New York metropolitan area and northwest region of Florida) and Puerto Rico. Doral Financial Corporation’s common shares trade on the New York Stock Exchange under the symbol DRL.

CONTACT: Miriam Warren, [email protected]; 202 772-2186

 


SiriusXM to Broadcast Exclusive ICONOS Event with Carlos Santana

0





SiriusXM to Broadcast Exclusive ICONOS Event with Carlos Santana


Legendary musician, humanitarian and social activist Carlos Santana to answer questions in front of audience of SiriusXM listeners


With the publication of his memoir, “The Universal Tone: Bringing My Story to Light,” Santana sits down for a candid conversation airing on


SiriusXM’s La Kueva and Caliente channels


NEW YORK, Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — SiriusXM announced today that legendary rock star Carlos Santana will sit down in front of a live studio audience of SiriusXM listeners on Tuesday, October 14 for its series “SiriusXM ICONOS,” intimate gatherings with iconic Latin musicians, entertainers and ambassadors of Latino culture.

Logo – http://photos.prnewswire.com/prnh/20101014/NY82093LOGO

“SiriusXM ICONOS with Carlos Santana” will feature the famed guitarist, multiple GRAMMY® and Latin Grammy® award winner and Rock and Roll Hall of Famer discussing everything from his early days playing the strip bars in Tijuana and musical influences to his upcoming memoir, The Universal Tone: Bringing My Story to Light (Little, Brown and Company).

“Carlos Santana is a rock star in every sense of the word and we feel honored to welcome him to our SiriusXM studios,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “We look forward to hosting Santana for our ‘ICONOS’ series as he discusses his groundbreaking, multigenerational music and his heartfelt dedication to humanitarian causes.”

“SiriusXM’s ICONOS with Carlos Santana,” which will take place at the SiriusXM studios in Washington D.C., will air simultaneously on SiriusXM Caliente channel 150 and La Kueva channel 540 on Tuesday, November 4 at 5:00 pm ET and through the SiriusXM Internet Radio App on smartphones and other connected devices, as well as online at siriusxm.com. After the broadcast, “SiriusXM’s ICONOS with Carlos Santana” will also be available to subscribers on SiriusXM On Demand.

Born in Autlan, Mexico, Carlos Santana has been the recipient of numerous awards, including ten Grammy Awards® and three Latin Grammy Awards®. The band was inducted into the Rock and Roll Hall of Fame, and Santana’s works entered the Grammy Hall of Fame and Latin Grammy Hall of Fame. Carlos Santana was inducted into the NAACP Image Hall of Fame, and was dedicated a star on the Hollywood Walk of Fame. He has also received accolades for his social engagements including the UCLA Cesar E. Chavez Spirit Award and Patrick Lippert Award.

La Kueva is SiriusXM’s Latin Rock channel airing music by Santana, Mana, Juanes, Zoe, Jarabe De Palo, Molotov, Cafe Tacuba, and many more.

Caliente plays a mix of the biggest tropical, salsa, merengue and reggaeton hits, playing, among others, Marc Anthony, Juan Luis Guerra, Romeo Santos, Daddy Yankee and Prince Royce.

For more information on SiriusXM, please visit www.siriusxm.com.

About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest radio broadcaster measured by revenue and has more than 26.3 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports talk and live events; comedy; news; exclusive talk and entertainment; and the most comprehensive Latin music, sports and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S. and from retailers nationwide as well as at shop.siriusxm.com. SiriusXM programming is available through the SiriusXM Internet Radio App for smartphones and other connected devices as well as online at siriusxm.com. SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, NavWeather™, SiriusXM Aviation, SiriusXM Marine™, Sirius Marine Weather, XMWX Aviation™, and XMWX Marine™. SiriusXM holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.

On social media, join the SiriusXM community on Facebook, Twitter, Instagram, and YouTube.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: our competitive position versus other radio and audio entertainment providers; our ability to attract and retain subscribers, which is uncertain; our dependence upon the auto industry; general economic conditions; failure of our satellites, which, in most cases, are not insured; the interruption or failure of our information and communications systems; the security of the personal information about our customers; royalties we pay for music rights, which increase over time; the unfavorable outcome of pending or future litigation; our failure to realize benefits of acquisitions; rapid technological and industry change; failure of third parties to perform; changes in consumer protection laws and their enforcement; failure to comply with FCC requirements and other government regulations; and our indebtedness. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2013, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication.

About SANTANA
For forty years and as many albums later, Santana has sold more than 100 million records and reached more than 100 million fans at concerts worldwide. To date, Santana has won ten GRAMMY® Awards and three Latin GRAMMY® Awards. He won a record-tying nine GRAMMYs for a single project for 1999’s Supernatural (including Album of the Year and Record of the Year for “Smooth”). He has also received the Billboard Century Award (1996), was ushered into the Rock and Roll Hall of Fame (1998), received the Billboard Latin Music Awards’ Lifetime Achievement honor (2009), and was the recipient of the Kennedy Center Honors Award (2013). Among many other honors, Carlos Santana has been cited by Rolling Stone as #15 on their list of the “100 Greatest Guitarists of All Time.” And, with the 2014 release of Corazon, Santana surpassed the Rolling Stones and, along with Barbara Streisand, is one of only two music acts in Billboard history to score at least one Top Ten album for six consecutive decades from the 1960s on. On May 6th, Santana released his first ever Latin Music album entitled Corazon on RCA/Sony Latin Iberia, featuring superstar collaborative performances with ChocQuibtown, Lila Downs, Gloria Estefan, Los Fabulosos Cadillacs, Juanes, Ziggy Marley, Miguel, Nina Pastori, Pitbull, Samuel Rosa of Skank, Cindy Blackman Santana, Romeo Santos, Wayne Shorter, Soledad, and Diego Torres. The album is certified U.S. Latin Double Platinum and was the top selling Latin Music album in the United States for six consecutive weeks. Santana is currently headlining a multi-year residency at House of Blues at Mandalay Bay Resort in Las Vegas. Additionally, ‘The Corazon Tour’ ‘continues in October with dates in Texas, Oklahoma, Arkansas, the Midwest, and upstate New York. This fall, Carlos Santana will release his memoir “The Universal Tone: Bringing My Story to Light.”

P-SIRI

Contacts:
Michelle Dominguez
212.901.6792
[email protected]

Michael Jensen
Jensen Communications
626.585.9575
[email protected]


2015 Honda Fit SEMA Project Gears Up for Last Week of Voting on Tumblr

0
2015 Honda Fit SEMA Project Gears Up for Last Week of Voting on Tumblr





2015 Honda Fit SEMA Project Gears Up for Last Week of Voting on Tumblr

Six build teams, each customizing an all-new 2015 Fit

Enthusiast fans can vote for their favorite customized Fit on Tumblr through Oct. 22 with the winner being announced on Nov. 4 at the SEMA Show

Honda to host second annual “Honda Soiree” on Nov. 4 for media attending the SEMA Show


TORRANCE, Calif., Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Over the last five weeks, Honda has followed the progress of six build teams as they each customize the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience (#ProjectFit). A little over one week remains for fans to vote for the winner of the project (through Oct. 22), with the favorite vehicle to be announced at the 2014 SEMA show in Las Vegas on Nov. 4, where all six vehicles will be on display in the Honda booth.

Logo – http://photos.prnewswire.com/prnh/20141013/151673LOGO

Logo – http://photos.prnewswire.com/prnh/20140415/73520

The six build teams, Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces, have each personalized their Fits with modifications such as aerodynamic body kits, wheels, suspension and audio-system upgrades, custom paint jobs and more. Photos, video and animated GIFs of the transformations in progress have been posted throughout the campaign at hondaloves.tumblr.com where fans can like or reblog posts to cast their votes.

This effort continues to be promoted on automobiles.honda.com, in Honda newsletters and on the brand’s Facebook and Twitter profiles.

After viewing all of the impressive vehicle displays at the 2014 SEMA Show, attendees with media credentials are also invited to celebrate at the second annual “Honda Soiree” on Nov. 4 from 10:00 p.m. to 2:00 a.m. at the Tao Nightclub inside The Venetian hotel complex. Please visit the Honda booth in the Central Hall at the SEMA Show on Nov. 4, where a limited number of entry wristbands will be available for members of the media.


Doral Wins In Puerto Rico Tax Case

0






Doral Wins In Puerto Rico Tax Case


WASHINGTON, Oct. 10, 2014 /PRNewswire-HISPANIC PR WIRE/ — In response to a ruling by Puerto Rico’s Court of First Instance in favor of Doral in its tax dispute with the government of Puerto Rico, Doral’s Chief Legal Counsel Matthew D. McGill of Gibson, Dunn & Crutcher issued the following statement: 

“We are deeply gratified by the court’s ruling.  The court carefully listened to all the evidence and has ruled definitively that Doral’s tax agreement is valid and effective.  It’s a great day not just for Doral but also for the rule of law in Puerto Rico.  Doral stands ready to work with Hacienda to put this litigation behind us all and to move forward serving the people of Puerto Rico.”

For more information, including a copy of the court’s decision, visit www.DoralPuertoRicoFacts.com