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NeverWet releases NeverWet Fabric

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LANCASTER, Pennsylvania, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — NeverWet is proud to release a consumer fabric spray with unparalleled, superhydrophobic water repellency. NeverWet fabric coatings are transparent and do not change the feel of the fabric, while offering superhydrophobic fabric performance. These formulations are especially effective for outdoor furniture, boots and shoes, uniforms, outdoor and hunting gear, and automobile interiors. They are easy to apply in a single step, using pump spray technology. For the best results, allow treated items to dry for 24 hours before exposing the surface to water. If clothing is going to be submerged, both sides must be coated.

Photo – http://photos.prnewswire.com/prnh/20141112/158249

Check out our latest videos that showcase these NeverWet Fabric coatings:

FlowRider —  http://youtu.be/cSVujYkyoXo
Water Fight —  http://youtu.be/xKzsZ9YOayE
Dirty Girl —  http://youtu.be/sF5cGGa2HaU
Drill Instructor — http://youtu.be/XEO9kmyVe-A

NeverWet Outdoor Fabric is the perfect solution to protect and preserve outdoor clothing, shoes and furniture against moisture. In one simple step, do-it-yourselfers can keep outdoor items dry, clean and protected. NeverWet Outdoor Fabric will repel water from a variety of textiles including polyester, poly/cotton blends, canvas, leather and suede. This solvent-based technology is completely breathable and provides a crystal clear finish that will not change the feel or appearance of treated items. It is the ideal solution for protecting jackets, gloves, shoes, boots, patio furniture cushions, camping gear, backpacks, umbrellas and more against water-damage.

NeverWet Boot and Shoe water repelling fabric treatment is applied in one simple step and dries to a crystal clear finish that will not change the look or feel of the item. The treatment forms a protective barrier around the individual fibers on the surface and will protect fabrics such as suede, polyester, polyester/cotton blends, canvas and leather from water damage. It is the ideal application for tennis shoes, athletic shoes, winter boots and more.

NeverWet Hunting and Outdoor Fabric dries odorless and is designed to keep items dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling water from the surface. NeverWet Hunting & Outdoor Fabric preserves outdoor gear against damaging moisture without changing the look or feel of the fabric, and it dries odorless. It is ideal for use on polyester, canvas, nylon, suede and more. It is suitable for use on tents, camping gear, hats, hunting boots and apparel.

NeverWet Auto Interior liquid repelling treatment is designed to keep automobile fabrics dry longer. This crystal clear formula allows fabrics to breathe, while dramatically repelling liquids from the surface. NeverWet Auto Interior protects fabrics against damaging liquids and stains without changing the look or feel. It is ideal for use on leather, cloth, and synthetic & natural fibers. It is suitable for use on automotive upholstery, floor mats, carpets and car seats.

INDUSTRIAL — NeverWet DWR (Durable Water Repellant) is also available for industrial applications. Click this link for more details (http://www.rustoleum.com/en/product-catalog/industrial-brands/neverwet/industrial-gallons/neverwet-dwr-fabric).

NeverWet, LLC (www.neverwet.com) is the world leader in developing superhydrophobic and superoleophobic coatings for practical uses. The technology has won multiple awards including Top New Technology from Popular Science and others listed here (www.neverwet.com/news/ ). Stay tuned, as NeverWet is planning additional amazing new products over the next few months.

Rust-Oleum is the exclusive manufacturer and distributor of these products. For more details, please visit http://www.rustoleum.com/neverwet


Sears® to Offer More than 1,000 Black Friday Doorbusters, Members Can Shop Early

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Sears® to Offer More than 1,000 Black Friday Doorbusters, Members Can Shop Early

Retailer Making Season “More Merry” with Top 100 List, Season-long Offers, Sweepstakes


HOFFMAN ESTATES, Ill., Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Sears, a leading integrated retailer, has announced an early shopping gift for Shop Your Way members – access to many Black Friday deals one full week before Thanksgiving, on Sears.com from 6 p.m. on Nov. 20 until 11:59 p.m. (CT) on Nov. 21. During this online member-exclusive pre-sale event, members can log on to their Shop Your Way account at sears.com/BlackFriday during the sale to access the deals.

On Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals on the most popular gifts of the season, through 1 p.m. local time on Black Friday.

“Thanksgiving and Black Friday doorbuster shopping is a multi-generational tradition that continues to evolve, just as the retail industry has,” said Imran Jooma, executive vice president, Sears Holdings. “In addition to great deals, we’re just as excited to offer innovative ways online, in-store or via a mobile device for members to conveniently get the gifts they want, no matter how they choose to shop with us.”

Members and customers can get their doorbuster purchases faster and more conveniently using Sears integrated retail offerings like Free Store Pickup, In-Vehicle Pickup, and Free Anyone, Anywhere Pickup. And to ensure shoppers are getting exactly what they want, Sears offers Get Advice, which leverages online and mobile channels to tap into the experience of Sears’ nationwide team of knowledgeable store associates, as well as members of the Shop Your Way community, to get advice on products and services important to them.

Sears’ Black Friday doorbuster deals include the hottest brands – many exclusive to Sears – from big and small appliances and consumer electronics to apparel, footwear, tools, fitness equipment, fine jewelry, mattresses and more.

Hot Doorbuster Deals from Sears Include:

Additional ways Sears is making shopping more merry for members on Thanksgiving and Black Friday – and all holiday season – include:

  • Shop Your Way members will earn 10 percent back in points on their first $500 of qualifying purchases made with a Sears credit card. The offer is valid through Dec. 25, and reward points expire Jan. 31, 2015. (Valid email opt-in is required.)
  • Sears released its Top 100 Gift List. Each week, the list will feature new deals such as popular holiday hosting items, top techie toys, stylish winter apparel, coveted tools, dazzling home goods and more at sears.com/MoreMerry.
  • Shop Your Way members can enter to win $5,000 in points redeemable at Sears or Kmart through The Top 100 Sweepstakes. Plus, members can enter the Sears Top 100 Instant Win Game for an instant chance to win a new Kenmore refrigerator. Both are featured at shopyourway.com/Holiday. No purchase necessary to win.
  • Right now, members can get an early look at Thanksgiving and Black Friday deals at searslocalad.com. Accessible via computer, tablet or mobile device, LocalAd shows deals from the Sears circulars and reveals hundreds more in-store discounts on overstock inventory unique to specific local stores.

Follow the conversation on Twitter and Facebook about Sears holiday at #MoreMerry and Shop Your Way at #MembersFirst.

About Shop Your Way®
Shop Your Way is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on shopyourway.com members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play.

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading integrated retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through Sears-branded and affiliated full-line and specialty retail stores in the United States. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, and DieHard — among the most trusted and preferred brands in the U.S. The company is the nation’s largest provider of home services, with more than 14 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

MEDIA CONTACTS:

Brian Hanover

Patrick Roach

Sears Holdings

Zeno Group for Sears

847-286-6080

312-527-2SHC (2742)

[email protected]

[email protected]


Boys & Girls Clubs of America and Comcast NBCUniversal Announce Major Partnership and the Launch of the My.Future Technology Initiative

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Boys & Girls Clubs of America and Comcast NBCUniversal Announce Major Partnership and the Launch of the My.Future Technology Initiative

Partnership is Comcast NBCUniversal’s Largest with the Nonprofit; My.Future Provides Hands-On Technology Training to Equip Youth with Skills Needed to Succeed in Digital Age


ATLANTA and PHILADELPHIA, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — Boys & Girls Clubs of America (BGCA) and Comcast NBCUniversal announced today that they have entered into a five-year national partnership valued at tens of millions of dollars in cash and in-kind support. This is the largest partnership between Comcast NBCUniversal and BGCA and includes the launch of My.Future, a new technology initiative designed to teach Club members about our digital world and ignite their passion for technology.

Logo – http://photos.prnewswire.com/prnh/20130710/MM44829-b
Logo – http://photos.prnewswire.com/prnh/20141113/158376LOGO
Logo – http://photos.prnewswire.com/prnh/20141113/158375LOGO

Comcast NBCUniversal is the Presenting Sponsor of My.Future, which is available to the nearly 4 million youth served by more than 4,100 Boys & Girls Clubs. My.Future allows Club members to select from more than 40 activities that reinforce digital literacy, including areas of exploring the web, communicating with others digitally and building media. Additional experiences allow members to explore advanced topics, such as robotics, coding and game design. My.Future is part of BGCA’s Great Futures Campaign, launched in July to call attention to the crisis facing kids and elevate the role of out-of-school time in reversing negative trends and empowering more youth toward success through enriching after-school and summer programs.

To celebrate this exciting announcement, Comcast NBCUniversal has renovated four Boys & Girls Clubs, located in Chicago, Philadelphia, San Francisco, and Washington, DC, with state-of-the-art technology that reflects today’s mobile environment, including computers, tablets, smartboards, digital cameras, music studio tools and video-editing technology. In addition to providing this new technology to each of these Clubs, the Comcast Foundation also provided on-site renovations, including new paint, furniture and structural repairs.

“Today’s young people are digital natives, born into a world where technology is ever-present and constantly changing. In order to ensure great futures for all our youth, it is our job to keep up to date with technology and make sure it reaches the communities that need it most,” said Jim Clark, President and CEO of BGCA. “Through our partnership with Comcast NBCUniversal, My.Future will give Club members the technology skills needed to pursue promising careers and thrive in today’s digital world.”

“We are proud to partner with Boys & Girls Clubs of America to teach youth about the endless possibilities that technology offers, while helping to bridge the digital divide,” said David L. Cohen, Executive Vice President, Comcast Corporation. “We have supported local Boys & Girls Clubs for nearly 15 years because they truly make a difference in the lives of children across the country, inspiring youth to reach their full potential through hands-on programs that encourage children to explore and innovate.”

Additionally, through the new partnership, Comcast will provide in-kind support that will include national airtime for BGCA’s public service announcements to communicate the benefits Boys & Girls Clubs provide to youth most in need during out-of-school-time.

By partnering with BGCA, Comcast NBCUniversal is harnessing the power of technology and the Internet to expand digital literacy and help conquer the digital divide. Since 2011, Comcast and the Comcast Foundation have dedicated more than $200 million in cash and in-kind support to fund digital readiness initiatives nationwide, reaching more than 1.75 million people through non-profit, digital literacy partners, including Boys & Girls Clubs of America.

According to STEMConnector.org, STEM jobs in the U.S. are expected to grow nearly twice as fast as other fields by 2018. There will be more than 8 million STEM jobs in the U.S. by 2018, but 3 million of them may go unfilled because of a lack of people with required skills. The project-based learning experiences that are a part of My.Future will introduce more young people to STEM-related activities to help address this large, unmet need.

About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit www.comcastcorporation.com for more information.

About the Comcast Foundation
The Comcast Foundation was founded by Comcast Corporation in June 1999 to provide charitable support to qualified non-profit organizations. The Foundation primarily invests in programs intended to have a positive, sustainable impact on their communities. The Foundation has three community investment priorities—promoting service, expanding digital literacy, and building tomorrow’s leaders. Since its inception, the Comcast Foundation has donated more than $153 million to organizations in the communities nationwide that Comcast serves. More information about the Foundation and its programs is available at www.comcast.com/community.


The National Hispanic Media Coalition and BabyFirst Launch Annual Programming Competition

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The National Hispanic Media Coalition and BabyFirst Launch Annual Programming Competition

Winning Latino-Inspired Educational Series to Receive Two-Year Commitment to Air on BabyFirst


LOS ANGELES, Nov. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — BabyFirst, the TV network devoted to delivering high-quality child development programming to tots and their parents, announced today it has teamed up with the National Hispanic Media Coalition (NHMC), a media advocacy and civil rights organization for the advancement of Latinos, to launch an annual Latino-themed programming competition.

Called “Rising Creators Project,” the competition invites emerging talent – writers, musicians, animators and producers – to submit their idea or existing children’s TV series for consideration. An esteemed panel of media executives will select one winner whose show will appear on BabyFirst for two years, reaching 41 million households throughout the U.S.

“This is a wonderful opportunity for children’s animators, writers, musicians and producers to have their content and ideas considered for airing on national television,” said Constantino Schwarz, CEO and Chairman, BabyFirst Americas. “We will promote the series and could also extend it to other platforms including mobile apps and online.”

“As more Latino talent get the opportunity to shine behind the camera in all areas of television, including children’s programming, the closer we will be to fair and accurate portrayals of Latinos,” said Alex Nogales, President and CEO of NHMC.

Entries can be submitted now through March 15, 2015  at www.risingcreators.com. A panel of judges will review the submissions and select finalists and, ultimately, a winner. The winning producer will then work with the network’s production team to create their content or fine-tune their existing work before it premieres on BabyFirst. The winner will fully own the rights to the series and will be entitled to 50% of revenues the series directly generates across platforms other than the BabyFirst television network.

All submissions must be suitable for children 2-4 years old, and should have an educational basis for early childhood learning. Acceptable content includes music, animation, scripts, show concepts and existing works. The content should embody and embrace Latino culture.

Judges will consider educational and entertainment value, ingenuity, age-appropriateness and cultural relevance. 

About National Hispanic Media Coalition

The National Hispanic Media Coalition (NHMC) is a media advocacy and civil rights organization for the advancement of Latinos, working towards a media that is fair and inclusive of Latinos, and towards universal, affordable, and open access to communications. Learn more at www.nhmc.org. Receive real-time updates on Facebook and Twitter @NHMC.

About BabyFirst

BabyFirst is the leading baby-focused TV channel and digital content company dedicated to delivering quality educational content to young children and their parents. Working closely with an extensive network of renowned authorities in early childhood education and psychology, BabyFirst is a trusted, age-appropriate TV network, website and mobile app creator. The BabyFirst channel is currently available to more than 81 million households in 33 countries. In the U.S., BabyFirst is available in more than 41 million homes via basic packages on DIRECTV, Dish Network, Comcast and AT&T U-verse. For more information: www.babyfirsttv.com.


Gift Of Hope Presents The Point Of View Of Various Religions On Organ And Tissue Donation During National Donor Sabbath

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Gift Of Hope Presents The Point Of View Of Various Religions On Organ And Tissue Donation During National Donor Sabbath

Organization Reveals that Helping and Serving Humanity is a Common Thread Among All of Them


CHICAGO, Nov. 12, 2014 /PRNewswire-HISPANIC PR WIRE/ — Chicago is home to a conglomerate of diverse cultures and religions, and although they may not all subscribe to the same doctrine, the majority of them share one objective: the desire to help others and to serve humanity. It is with this purpose that from November 14 to 16, various well-known religions, churches, and temples in Chicago and surrounding areas will join forces to remind their congregations that organ and tissue donation is a remarkable and humanitarian act of compassion and love. Once again, Gift of Hope Organ and Tissue Donor Network will share their mission and voice with religious leaders and dedicate this time to inform and promote the benefits of donation to people of faith.

The idea of donating the organs of a loved one who has passed away is an emotionally difficult subject for some in the Latino community. One prevailing hesitation that many Latinos have about donation is the uncertainty as to whether or not their religion supports it. It is important to underscore that in recent years a majority of religions have taken an open and proactive approach in support of organ and tissue donation.   

“Gift of Hope has experience with families of different religions, and what we have noticed consistently is that even in their most devastating moments, their desire to help others is remarkable,” explained Raiza Mendoza, Manager of Hispanic Affairs for Gift of Hope. Mendoza continues, “It is these compassionate gestures that nurture our mission and reinforce our commitment to provide accurate information and to continue guiding and helping the Hispanic community in a positive way.”

Among the diverse religious doctrines practiced in the United States is Judaism; one of the most ancient religions whose sacred book, the Torah, serves as a guide for making life decisions. Although the Torah was written thousands of years ago, rabbis have adapted their interpretation to modern-day needs and norms. Rabbi Sidney Helbraun of the Beth-El Temple explains, “When we help save one person, we help to save the entire world. We live in a time, in an incredible world, where we can take a piece of ourselves and allow another to continue living. In other words, in this era, the idea of not donating would be considered a dishonor.”

Although we live in a modern and advanced medical and religious era, a large portion of the population is unaware that a vast majority of religions, from the most ancient to the most modern, support organ and tissue donation. One of the independent and more recent religions in human history is the Baha’i faith (info.bahai.org); whose central principles are unity of God, unity of humanity, and religious unity.

“We believe in serving humanity. Why not give our organs to those that may need them?” expressed Christ Vadden, Director of Activities for the Baha’i Temple in Wilmette Illinois, who has a very personal connection to donation. His wife Lori Vadden is currently on the waiting list for a heart transplant. Lori shared, “The doctor told me that if I don’t do something, I only have one year to live. This is why we should think about organ donation when we are healthy and share our decision to be donors with our loved ones. As followers of the Baha’i faith we believe that donation is a great humanitarian service; it is the most invaluable gift we can give to a family in need.”

The idea that we are connected through a brotherhood, service to one another and to life, transcends many religions, including Catholicism. Despite that, some Catholics and other Christians express their belief that the body should remain intact at the time of death. Father John Dearhammer, pastor at the Church of the Holy Spirit in Schamburg points out, “I have never seen mentioned in the word of God that the body should remain whole, and I consider donation to be an extraordinary act of generosity among people.” These words inspired a miracle within his congregation. Johnny Romo received a second chance at life thanks to Maribel Espinoza, who decided to be his living donor and gave him one of her kidneys. “It was the best decision I could have made,” expressed Espinoza. “Maribel was not his wife or family member, but she decided to give Johnny one of her kidneys. Today they are both healthy and happy thanks to that act of human solidarity,” added Father Dearhammer.

One recurring notion throughout the various religions is an ethic based principle, which considers that a living donation should be voluntary. This is supported and required by transplant centers and shared by Gift of Hope. A person must not be forced or obligated to donate, and organs cannot be bought or sold. Buddhism is one of the religions that reiterate ethics throughout their fundamental teachings, which also include generosity and patience. Hillary Jackson of the Buddhist Center in Little Village explores these fundamentals in support of donation, “In the case of donation, one example would be the gift of a living donation; we have two kidneys and if you are healthy one can be donated. This gesture represents a way to fulfill the principle of generosity.” Buddhists consider organ and tissue donation to be a matter of individual conscience, in which compassion plays a fundamental role.

These beliefs, rules, and values share the same objective, which is to love, help, and protect one another. This message is also emphasized in the Islamic community which makes up approximately 25% of the global population. Karen Danielson of the Council of Islamic Organizations of Chicago says, “Although none of the classical texts discuss this, we have specific guidelines; principles that allow us to understand the significance of the sanctity of life. In fact, the Qur’an has a chapter that clearly states that he who saves a human life, saves all of humanity,” concluded Ms. Danielson.  

Hinduism is one of the most ancient religions in the world and has over 900 million followers. Dr. Shashank Atre, who practices Hinduism, explains, “One of our philosophies is that you are the Universe and the Universe is within you; when you help others you help yourself. When your body is done, your soul travels to the creator; the body is only a shell that will return to nature.” This is why the values of the Hindu faith are positively reflected in the concept of organ and tissue donation.

One religion that we know little about is Sikhism, yet it is practiced by 24 million people all over the world. The Sikh temple leaders are known as gurus. They believe in one God that created all, and the way to serve him is through devotion and service to humanity. Shiva Singh Khalsa, a Sikh representative explained, “We believe that after death, the body serves no purpose, so why not ensure that it does?” Khalsa concludes, “It is important to serve others and if you can do it through an honorable gesture such as organ donation, then this is a way in which one can serve.”

Donation is a gift of life that every human being has the power to give. In the same way we are all without exception susceptible to the possibility of one day needing a transplant. The Unity faith practices a spiritual ideology that is based in the notion that one must search for their purpose on earth. Reverend Heidi Alfrey, a representative of one the Unity churches in Chicago had a very personal experience with organ transplantation; her father suffered from lung disease and lived connected to an oxygen tank for years. He was more than 80 years old but wanted to continue living; his doctor suggested a lung transplant. “My father lived two more years without the oxygen tank, he was a happy soul and we are very grateful for the organ donation that gave us those extra years with him. In the Unity church we believe that when life ends, if the organs are viable and can help, this represents a ‘glimmer of hope’ from God and giving that to another person that needs it makes sense,” states Reverend Heidi.

Although none of the sacred books make an explicit reference to donation, many religious leaders express themselves in a positive and favorable manner regarding it. After examining the beliefs that they represent and practice, it becomes clear that these religions share the most basic and beautiful principles: love, charity, and service to humanity. Although differences exist among the different religions, the message is the same when it comes to donation: The desire to show love for humanity can be fulfilled through the decision to be donors. Gift of Hope reminds us this November, that as people of faith we can embrace the opportunity each day to practice the values that our religious leaders impart in us. Let us share our decision to become donors with our families, and allow our hearts to resonate with the conviction to help one another as we celebrate this National Donor Sabbath Month.

Janet Dominguez

Sonia Sotello

Hispanic Media Relations

Hispanic Media Relations

P: 312.281.2044

P: 312.281.2164

C: 630.779.3800

C: 312.909-7259

[email protected]

[email protected]

About Gift of Hope

Gift of Hope Organ and Tissue Donor Network is a nonprofit organization that coordinates donation of organs and tissues with 180 hospitals in Illinois and northeast Indiana. Since its inception in 1986, Gift of Hope has coordinated donations that have saved the lives of more than 20,000 organ transplant beneficiaries, and bettering the lives of hundreds of thousands of recipients of tissue transplants. For more information: www.giftofhope.org or call: 877-577-3747


Seven Major League Soccer Clubs Join Heineken Roster

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Seven Major League Soccer Clubs Join Heineken Roster

Chicago Fire, Columbus Crew, D.C. United, Houston Dynamo, New York Red Bulls, New York City FC and Orlando City SC to Partner with Heineken in 2015


WHITE PLAINS, N.Y., Nov. 12, 2014 /PRNewswire-HISPANIC PR WIRE/ Heineken today continued to mark their investment in the future of American soccer by announcing partnership agreements with seven Major League Soccer (MLS) clubs. Starting January 1, 2015, the premium beer brand will bring the Heineken experience to a variety of teams in cities across the country, including the Chicago Fire, Columbus Crew, D.C. United, Houston Dynamo, New York Red Bulls, New York City FC and Orlando City SC.

The deals establish Heineken either as the Official Beer (Chicago Fire, D.C. United, New York City FC and Orlando City SC) or as the Official Import (Columbus Crew, Houston Dynamo and New York Red Bulls) of each individual club. The agreement will see Heineken partnering with the clubs for signage, intellectual property rights and retail activations as the brand works closely with the clubs to continue enhancing the fan experience in each city.

The announcement comes on the heels of Heineken becoming the Official Beer of MLS beginning in 2015, bringing millions of fans in the United States the premium Heineken soccer experience that they are known for worldwide.

“By partnering with these clubs we’re able to more directly connect with  American soccer fans and provide them with a premium experience—and beer—they have come to expect from Heineken,” said Nuno Teles, Heineken Chief Marketing Officer. “We are known worldwide as a genuine soccer brand, and these partnerships will provide a direct platform to reach the soccer fans and fuel their passion for the game.”

Heineken’s relationship with MLS corresponds with the next phase of the League’s evolution, #MLSNext. In 2015, MLS’ 20th season will include a new-look crest, two new expansion clubs, new media partners and a new premium beer brand. The club deals will correspond with and supplement the league deal, with the brand providing fans of each team with additional initiatives and experiences, and inserting new tactics that open the world of soccer for American fans.

“Heineken does a tremendous job in activating their partnerships and we’re excited to see that creativity come to life alongside our league and these seven MLS clubs,” said Gary Stevenson, President and Managing Director, MLS Business Ventures.

To discuss the state of soccer in America with fans heading into the 2015 season, join former MLS star Jimmy Conrad (@JimmyConrad) for a live Twitter chat hosted in partnership with Heineken (@Heineken_US) on Wednesday, November 12 at 8PM EST using the hashtag #JimmyTime. 

For more information on Heineken and their partnership with MLS, please follow us on Twitter, @Heineken_US , visit the Heineken Facebook page, www.facebook.com/Heineken, check us out on YouTube, https://www.youtube.com/user/HeinekenUSA or Heineken.com.    

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 19th season began March 8 and concludes with MLS Cup on December 7. For more information about MLS, visit www.MLSsoccer.com.     

Contact:
Adam Feigen
HEINEKEN USA
[email protected]  
914-681-4138 

Luka Dukich
Edelman
[email protected]  
212-729-2125