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DTC Perspectives Names Outstanding Multicultural Health Marketers and Announces Multicultural Health Marketing Award Finalists

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DTC Perspectives Names Outstanding Multicultural Health Marketers and Announces Multicultural Health Marketing Award Finalists 

Dual Award Programs to Recognize the Industry’s Best Marketing and Influencers


ATLANTA, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — The leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products will recognize the top advertising creative and marketers in the multicultural health marketing industry.  As part of the third annual Multicultural Health (MCH) National Conference, DTC Perspectives will host two separate award shows to honor 13 Outstanding Multicultural Health Marketers of the Year as well as reveal the winners of the Multicultural Health Marketing Awards. The MCH National will be held Oct 15-17 in Atlanta.

Outstanding Multicultural Health Marketers of the Year

The first ever Outstanding Multicultural Health Marketers of the Year awards will be given out to recognize extraordinary health marketers who drive innovation and work toward better patient health outcomes among the key multicultural populations in America.  DTC Perspectives will recognize the honorees at a ceremony sponsored by Prime Access on Oct. 15 as a part of the MCH National conference.

The Outstanding Multicultural Health Marketers of the Year for 2014 are…

Jennifer Borgmann, Manager Global Marketing Communications, Merck
Tito Colon, Sr. Director, Head of Multicultural Markets, Aetna
Robyn Gilson, VP Customer Strategies & Viewpoints, WellPoint (Anthem Blue Cross Blue Shield)
Kathy Gram, Director Patient Advocacy, Millennium: The Takeda Oncology Company
Tina Hoff, SVP & Director, Health Communication & Media Partnerships Program, Kaiser Family Foundation
Kathy Johannesen, AVP, Marketing and Community Relations, Lutheran HealthCare
Jessica Lacy, Deputy for Programs, Prevention Communications Branch, Division of HIV/AIDS Prevention, National Center for HIV/AIDS, Viral Hepatitis, STD and TB Prevention, Centers for Disease Control and Prevention
Colleen Sellers, Director Allergy Franchise, McNeil Consumer Healthcare
Jeremy Shepler, Director Patient Centric Marketing, Diabetes Marketing, Novo Nordisk
Tony Suarez, Director of Marketing, Multicultural Consumer Experience, Humana
Dennis Taipina, Cross Cultural Marketing Director, Novartis Pharmaceuticals
Lisa Valtierra, Assoc. Director Cross Cultural Marketing, Boehringer Ingelheim Pharmaceuticals, Inc.
Amber Webster, Marketing Director, Asian Markets, UnitedHealthcare

Multicultural Health Marketing Awards

The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the third annual MCH conference. Narrowed from over 140 finalists, Gold, Silver, and Bronze winners for 16 advertising award categories will be announced during a ceremony on Oct. 16.

“The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant,” says Bob Ehrlich, CEO, DTC Perspectives.  “Congratulations to the finalists for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels.”

CLICK HERE TO VIEW ALL MULTICULTURAL HEALTH MARKETING AD AWARDS FINALISTS

Please join DTC Perspectives in congratulating the first class of Outstanding Multicultural Health Marketers and honoring best-in-class marketing at the 2014 Multicultural Health National.  Click here to register for the Multicultural Health National Conference or contact the DTC Perspectives office at 770-302-6273.

About Prime Access
With over 20 years of success, Prime Access is the only full-service advertising and marketing communications company at the intersection of health care and multicultural markets.

We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We are Cultural Catalysts with an unparalleled reach to 18 cultures and a top multicultural health care agency. Our key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. We activate multicultural capabilities beyond just consumers and go across key health care professional stakeholders. Prime Access has created and is continuing to build successful campaigns for many of the world’s largest brands and multicultural capabilities for corporations, and we continue to be recognized with numerous industry awards and accolades.

About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference.  Please visit www.dtcperspectives.com for more information.

Contact: John Woodbridge
P: 770-302-6273 x105 
Email: [email protected] 


The National Hispanic Landscape Alliance Returns to GIE+EXPO with a Full Roster of Educational Courses in English and Spanish

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The National Hispanic Landscape Alliance Returns to GIE+EXPO with a Full Roster of Educational Courses in English and Spanish


MIAMI, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Landscape Alliance (NHLA), the leading organization for the economic and professional development of the Hispanic-American landscape industry workforce, has announced that it will return to Louisville, Kentucky for the industry’s largest event, the GIE+EXPO. This year, the NHLA has prepared a new round of educational sessions geared toward offering industry workers resources and tools that help in the advancement of its businesses and workforce. Sessions will take place on October 23 and 24 in the Kentucky Expo Center.

The sessions will include nine courses, four in English and five in Spanish, open to all GIE+EXPO attendees. Established, successful company owners and high-level speakers with senior management expertise in field operations, human resources, sales and customer relations, and other disciplines will provide attendees with best practices for business growth and the development of employees. To access a complete schedule and description of the courses being offered please go to: http://www.masverde.us/docs/GIC_2014_NHLA_Course_Offerings.pdf

Show attendees are encouraged to stop by and visit the NHLA at booth #10158 throughout the GIE+EXPO to learn how the organization can benefit their careers and their companies by way of member resources and training development, membership benefits, access to upcoming events, press coverage of NHLA initiatives, information on advocacy priorities, and much more. Attendees who visit the booth can also participate in the NHLA Passport game for a chance to win an Apple iPad.

Established in 2011, the NHLA focuses on educating landscape industry leaders about the opportunities that exist to grow their businesses, policy issues that could have a significant impact on their operations and provides turnkey solutions that help landscape company owners grow their workforce.

About NHLA

The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides the nation’s half million Hispanic-American landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities.


GM’s Grace Lieblein named 2014 Engineer of the Year

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GM’s Grace Lieblein named 2014 Engineer of the Year

Second woman engineer to receive HENAAC’s highest accolade


NEW ORLEANS, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Great Minds in STEM™, the gateway for Hispanics in Science, Technology, Engineering and Mathematics, recognized Grace Lieblein, General Motors vice president Global Purchasing and Supply Chain, as the 2014 Engineer of the Year during the 26th Annual HENAAC Conference, “The Quest for Competitive Greatness.”

Photo – http://photos.prnewswire.com/prnh/20141006/150386

GMiS recognizes the achievements and contributions of America’s top engineers and scientists within the Hispanic community during the HENAAC Conference each year. Lieblein is the second woman to receive the honor since GMiS was founded 26 years ago.

“Grace is one of the highest-ranking women in the automotive industry – an amazing Latina who has also become one of the most respected engineers globally,” said John Quattrone, GM senior vice president Human Resources, who presented the award to Lieblein.

Lieblein began her career in 1978 as a co-op student at General Motors Assembly Division in Los Angeles.  She progressed through a number of positions, including the first woman president and managing director of GM de Mexico, and the president and managing director of GM do Brasil. In her current role, Lieblein is responsible for the company’s purchasing activities and supply chain and logistics operations worldwide.

“I am fortunate to work for GM, a company that has allowed me to create an amazing career path that has led me to be here tonight, as a very proud Latina, a very proud woman, and, most of all, a very proud engineer,” Lieblein said.

GM, a founding sponsor of HENAAC, has a long history of supporting Hispanic education and encouraging students to pursue STEM careers. This year, GM is also the Visionary Sponsor of the Society of Hispanic Professional Engineers Conference, a premier recruiting event dedicated to Hispanics across numerous fields of engineering and science that will be held November 5-9 in Detroit.

“Grace Lieblein is a role model and an inspiration for young Hispanics who are interested in pursuing a STEM career,” said Ken Barrett, GM Chief Diversity Officer.  “A robust talent pipeline is critical to the automotive industry and her achievements will encourage our youth as we support HENAAC in its ongoing quest to increase the number of Hispanics in our nation’s technical workforce.”

During the conference, Jorge Arinez, GM lab group manager R&D, Manufacturing Systems Research, was recognized by GMiS as a 2014 HENAAC Luminary Honoree.  

About General Motors
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

About Great Minds in STEM™
Great Minds in STEM™ is a national 501(c)3 nonprofit organization based in Los Angeles County. Established in 1989, GMiS keeps America technologically strong through the delivery of national science, technology, engineering and math (STEM) awareness programs for students, parents and teachers in underserved communities; providing opportunities for the academic and career development of underrepresented students and professionals in STEM; and honoring the excellent contributions of our nation’s Hispanic engineers and scientists. With a national presence through its education programs as well as its college and professional offerings, the organization is working to ensure that the U.S. maintains its status as the world’s technology leader. For more information, please visit the Great Minds in STEM™ website at www.greatmindsinstem.org.


Extraordinary Conceptions to offer $500 surrogate signing bonus

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Extraordinary Conceptions to offer $500 surrogate signing bonus

Top-tier agency gifting high compensation to new surrogates living in California


SAN DIEGO, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Some women living in California will be eligible to receive financial rewards for signing on as a surrogate.   

Extraordinary Conceptions, a leading international surrogate and egg donor agency based in San Diego County, recently launched a $500 signing bonus incentive. 

This limited opportunity, available until Dec. 31, 2014, is intended for new surrogates living in California, only.

Mario Caballero, executive director at Extraordinary Conception’s, announced the generous signing bonus will be paid after a woman passes her screenings and legal contracts are signed.

Caballero pointed out why there is a demand for California surrogates.

“Surrogacy is known in California and our state law is the most user-friendly,” he said, adding how clients are drawn to the state for its weather and beauty. “And our clients feel that women living in California lead a healthy lifestyle which is important for women who want to become a surrogate.” 

The need for more surrogates, Cabarello shared, was evident during his last educational reception in Europe.  More couples from Europe and China who are unable to carry a baby, are interested in starting their families in 2015. 

“We really want to be able to provide this opportunity for anyone in the world to experience the love of a child; and, the $500 signing bonus is our way of saying thank you to the women out there who will make parenthood dreams come true,” he said.

To begin the sign-up process, log onto www.extraconceptions.com or call (760) 438-2265.

About Extraordinary Conceptions:

Extraordinary Conceptions is an International Egg Donor and Surrogacy Agency located in Southern California. Extraordinary Conceptions’ mission has always been to help as many people as possible fulfill their dreams of having children. They continue to stand up for equality and fight against discrimination in order to help create families all over the world. Please visit their website http://www.extraconceptions.com for more details on becoming a parent or becoming an egg donor or surrogate for someone who has been struggling with their fertility.


His House Children’s Home to celebrate 11th Annual Charity Gala Imagine on Oct. 11, 2014

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His House Children’s Home to celebrate 11th Annual Charity Gala Imagine on Oct. 11, 2014

Event to be hosted by 8-Time Emmy Award Winner


MIAMI, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — His House Children’s Home, a faith-based non-profit organization dedicated to restoring the lives of children who have been abused, abandoned or neglected, is pleased to announce their 11th Annual “Imagine” Charity Gala.

The event will take place on Saturday October 11, 2014 at 7:00 p.m. at the JW Marriott Marquis located at 255 Biscayne Boulevard Way in downtown Miami.

This special evening will be hosted by Ambrosio Hernandez, Senior News Anchor of WSCV/Telemundo-51 and winner of several awards including eight Emmys, a Silver Circle Award, and a Humanitarian Award from Miami Children’s Hospital. Special guests include Mariana Rodriguez, TV hostess of the entertainment show “Acceso Total”, and elected state and county officials will be joining over 500 invitees for an evening of celebration that includes a cocktail hour, fine dining, silent auction and live performances.

For over 25 years, His House has provided a safe and loving environment for South Florida’s at-risk children by providing a range of services, which include residential care, foster placement, the His House International Program for immigrant minors and School in addition to many enrichment activities. 

These programs are made possible through the support of community partners.  As the agency’s most significant fundraiser of the year, the Imagine Annual Charity gala assists in securing resources to expand its programs and services. Children need a safe place to call home during turbulent times in their lives. His House is a healing place that gives wounded children not only that home, but renewed hope for a brighter future.

For more information about tickets, sponsorships and auction items, visit www.hhch.org or contact Iris Marrero at (305) 430-0085 Ext 202

About His House:
His House Children’s Home is a private, faith-based non-profit organization dedicated to restoring joy to the lives of children from newborn to 21 years of age. Since its inception in 1989, His House has been a place to call home for over 8,000 of South Florida’s most vulnerable children. The organization is a frontline provider of residential services for children. To learn more, visit: http://www.hhch.org


Luis Gallardo, new CEO at Thinking Heads Americas

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Luis Gallardo, new CEO at Thinking Heads Americas


MIAMI, Oct. 6, 2014 /PRNewswire/ — With determination to drive the expansion of Thinking Heads Americas, as of October 1st, the first operator in the Hispanic world specializing in the global market of ideas, Luis Gallardo, has been established as Chief Executive Officer and a member of the Board of Directors.

Photo – http://photos.prnewswire.com/prnh/20141003/150307

“Luis Gallardo is the perfect person to direct the expansion of Thinking Heads in the U.S. and Latin America, his multinational experience creating brands and strategic communication and marketing programs with global impact is unique and truly impressive,” notes Daniel Romero-Abreu, Founder and President of Thinking Heads Group.

Luis Gallardo will be building the capacities needed to win the confidence of a potential of US$ 2.5 billion market including in-person, digital, literary and trending content, aspiring to turn Thinking Heads into a Thought Leadership Hub on a global scale through the development and exploitation of its unique model for managing personal positioning.  

The Board of Directors of Thinking Heads Americas also features prominent personalities from the world of finance in Miami such as Jose Castellano, director of Pioneer Investments, Eduardo Rabassa, director of Amrop Seeliger and Conde US, as well as Eric Bergasa, partner at Tagua Capital; Alex Blochtein, international manager of Nortek; Pete Pizarro, CEO at Whitney International University Systems; Ignasi Puig, CEO at SCPF America; Gustavo Cisneros and Steven Bandel, President and Vice President of Cisneros.

For the past two years, Luis Gallardo has been acting president for consumption and brand marketing at Burson-Marsteller for EMEA, as well as Director of Global Brand Strategy at BAV Consulting, both companies in the Young & Rubicam group. From 2004 to 2012 Luis Gallardo was Global CMO at Deloitte, where he directed brand, marketing and communication strategy in more than 150 countries. Luis is also a counsellor for tech and entertainment start-ups such as Webrand, Shore and Hollywood Domino.

He is the author of, Brands & Rousers, The Holistic System to Foster High Performing Businesses, Brands & Careers, which was awarded the Axiom silver medal as the best marketing book in the world in 2013. Luis Gallardo holds an MBA from IMD in Switzerland, and a Master’s in International Relations from the University of Lancaster in the United Kingdom.

Luis Gallardo‘s photo
http://bit.ly/1xh11TE

For more information contact Thinking Heads Americas
[email protected]
+1 (305) 424-1320


Goya Foods Donates $150,000 To The Maestro Cares Foundation To Benefit Orphaned Children In Latin America

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Goya Foods Donates $150,000 To The Maestro Cares Foundation To Benefit Orphaned Children In Latin America


The donation will go towards the development of a new


Orphanage & school in Barranquilla, Colombia


SECAUCUS, N.J., Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned U.S. food company, will donate $150,000 to the Maestro Cares Foundation, a non-profit organization founded by Marc Anthony and Henry Cardenas to support the housing and educational needs of orphaned and underprivileged children in developing Latin American countries.

Photo – http://photos.prnewswire.com/prnh/20141006/150378
Logo – http://photos.prnewswire.com/prnh/20140904/143145

The donation will go towards the development and construction of one of Maestro Care’s new orphanages and schools for over 200 children in Barranquilla, Colombia.  In 2013, Goya donated an additional $150,000 to the construction of Maestro Care’s first orphanage for over 100 children in La Romana, Dominican Republic and recently provided 50,000 pounds of food. “We’ve supported The Maestro Cares Foundation from the beginning because we believe in the power of their mission: to change the destiny and environment of these children,” says Bob Unanue, President of Goya Foods.  “With the alarming number of orphans in South America and the personal dedication of Marc Anthony, Henry Cardenas and staff members, we are honored to be a part of their mission and to see their efforts and hard work grow.”

The new complex, which measures 30,000 square feet, will feature state-of-the-art designs and include a kitchen, laundry room, cafeteria, library, church, classrooms, dorm rooms, health clinic, a teacher’s lounge, workshop area, business center, and indoor and outdoor recreational areas including a soccer field.  “We are deeply grateful for our partnership with Goya Foods and their support of the mission of the Maestro Cares Foundation.  Having Goya’s support for our first project in the Dominican Republic and now our second project in Colombia demonstrates the company’s ongoing commitment to improving the lives of the neediest children in Latin America,” says Marc Anthony, founder of the foundation.

The donation will help to provide housing, clothing, food and staff while assisting in the academic, social and recreational development of the children through various programs.

For more information about Goya, please visit Goya.com.  To find out how you can donate to the Maestro Cares Foundation, please visit maestrocares.org.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

ABOUT MAESTRO CARES
Maestro Cares Foundation (MCF) is a non-for-profit organization founded in 2012 by music icon Marc Anthony and entrepreneur Henry Cardenas to support the housing and educational needs of orphaned and underprivileged children in Latin American countries. The Foundation’s projects provide basic needs such as housing, nutrition, clean water, educational facilities and healthcare while also developing academic, recreational and agricultural programs so that these children can grow to become self-sufficient individuals. MCF inaugurated its first project in April 2014 – an orphanage that is home to over 50 boys in the Dominican Republic. The Foundation recently broke ground on its second project, an orphanage and school in Barranquilla, Colombia which when complete in April, 2015 will be home to over 200 children.

Natalie Maniscalco
Retro Media NYC
845.659.6506
[email protected]


Transnetwork Corporation Buys Citi’s Central American Remittance Operations

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Transnetwork Corporation Buys Citi’s Central American Remittance Operations

Transnetwork consolidates its presence in the region by acquiring a payment network of leading Central American retailers and supermarkets


HOUSTON, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Houston-based Transnetwork Corporation, a leading B2B electronic domestic and cross-border processing and payment platform with more than 10 years’ experience sending remittances to financial networks and retail chains in Mexico and Latin America, has agreed to acquire the assets of Citi Remesas, Inc., a subsidiary of Citibank, and Citi Remesas’ Central American remittance operations.

Logo – http://photos.prnewswire.com/prnh/20141006/150366

Transnetwork acquired the business on September 30. Under the transaction, the company inherited the vast network of leading retailers and banks from Citi’s portfolio, as well as the branches and clients of Citi’s El Salvador remittance operations branded as Remesas Familiares Cuscatlan.

In announcing the closing of the transaction, Jorge Raull, CEO of Transnetwork, stated, “Transnetwork Corp. and Citi Remesas, Inc. hold agreements with virtually all of the same money transmitters, making the operation highly efficient and seamless. The transaction strengthens our core business of providing payment solutions in Central and South America by expanding our payment network of prime retailers and supermarkets, creating more value for our international partners.”

As part of the transaction, Transnetwork will be able to continue offering remittance payments at Citi’s Central America branches for a six-month period, through April 1, 2015, as well as offer deposits into Citi Central America client accounts in the longer term.

Upon closing of the transaction Transnetwork will absorb Citi’s agreements with payers in El Salvador, Guatemala, Honduras, Nicaragua, Costa Rica, Panama, Ecuador, Peru and Brazil, where beneficiaries are able to collect their money at Citi branch locations in Central America as well as through a variety of the region’s principal retail chains and financial institutions.

About Transnetwork Corporation
Transnetwork Corporation is a Houston-based B2B electronic domestic and cross-border processing and payment platform which enables licensed and regulated financial institutions to connect under one standard technology granting access to a diversified payment network in Mexico, Central and South America. With more than ten years of experience processing remittances to financial networks and retail chains, the firm currently operates in Mexico, Guatemala, El Salvador, Honduras, Costa Rica, Nicaragua, Panama, Ecuador, Peru, Colombia and Brazil. For more information, visit www.transnetwork.com.

Media Inquiries: Beatriz Arana, 34 634 691 473, [email protected]


Aflac Soars to New Heights in First Original Spanish-language Commercial

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Aflac Soars to New Heights in First Original Spanish-language Commercial


COLUMBUS, Ga., Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Aflac, the leading provider of voluntary insurance in the United States, announced today that it launched its first original Spanish-language television commercial. The commercial, called “Heights,” will air nationally on major Spanish-language networks through late November. Download and view the new commercial.

Logo- http://photos.prnewswire.com/prnh/20100423/CL92305LOGO

Aflac has aired four Spanish television commercials to date, but they were adaptations of the company’s popular English language commercials. “Heights” is Aflac’s first commercial designed from the ground up with the Hispanic audience in mind.

“We continue to see an upward trend in the number of policyholders and interest in supplemental benefits from the Hispanic market,” said Michael Zuna, executive vice president and chief marketing officer at Aflac. “Aflac understands that the Hispanic audience has different needs, different priorities and a slightly different way of communicating. In our new campaign, we’re speaking directly to this important market with messaging they can more easily relate to rather than just translating our English campaigns into their language.”

In “Heights,” the Aflac Duck appears alongside two window-washers on a scaffold many stories above the ground. When the scaffold shakes and one of the workers says, “You know what? Sometimes I get scared,” the audience likely thinks the two workers are afraid of heights. Yet, the conversation continues and viewers learn that the men are really afraid of unexpected medical bills that could affect their family’s savings and future plans.

The commercial reinforces the theme of “protecting your plans” as the two characters discuss what’s most important to them – their families – and how Aflac can help if they are unexpectedly sick or hurt.

In addition to the television commercial, the campaign will be supported by several integration elements including local radio in select markets, digital banners, online videos and more.

To learn more about Aflac, visit aflac.com or espanol.aflac.com.

About Aflac

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leading provider of voluntary insurance at the worksite. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products help provide protection to more than 50 million people worldwide. For eight consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World’s Most Ethical Companies. In 2014, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 16th consecutive year. Also, in 2014, Fortune magazine included Aflac on its list of Most Admired Companies for the 13th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.

Aflac Logo.

Media contact – Kip Havel, 706-243-5543 or [email protected]


The Clorox Safe Water Project Helps Combat the Global Issue of Unsafe Drinking Water

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The Clorox Safe Water Project Helps Combat the Global Issue of Unsafe Drinking Water

The Clorox Company Leverages Innovative Bleach Dispensers to Provide Access to Clean Water; Launches Twitter-Powered Water Fountain at SXSW Eco


AUSTIN, Texas, Oct. 6, 2014 /PRNewswire-HISPANIC PR WIRE/ — Unsafe drinking water is a leading cause of illness, malnutrition and death for children under five worldwide[1]. In Peru the issue is especially pressing, where one in seven people don’t have access to safe water. To help, The Clorox Company is expanding the efforts of The Safe Water Project, a public health program that provides public bleach dispensers and health education in rural Peru. Over the next five years, the Safe Water Project will provide 400,000 liters of safe drinking water daily to 25,000 Peruvians.

The Clorox Safe Water Project

To raise awareness and additional donations, Clorox is launching a first-of-its-kind Twitter-powered water fountain at South by Southwest Eco (SXSW Eco). Attendees at the event – aimed to address today’s most pressing sustainability issues – are encouraged to tweet with an event specific hashtag to dispense water onsite. Event participants, as well as anyone across the country, can help by tweeting with #safewaterproject. The Clorox Company will donate $1 for each person who tweets, enough to provide clean water for one Peruvian for more than four months, up to $20,000.

Bleach and Safe Water
Clorox® Bleach is a safe, powerful and cost-effective disinfecting agent that has, through the years, been used to safely treat water around the globe for everything from routine municipal water treatment and for public health issues like disaster relief. Clorox® Bleach kills over 99 percent of bacteria and viruses commonly found in untreated water, such as E. coli and cholera.

“Clorox Bleach is a simple solution of mostly water and salt that is one of the safest and most powerful disinfecting agents available,” said Katie Keil, Associate Marketing Director for Clorox® Bleach. “Clorox has a long history of donating bleach in times of need and this effort continues that tradition by using bleach for public health.”

How Clorox is Bringing Safer Water to Peru
The Safe Water Project leverages a successful and sustainable bleach dispenser model that has a strong, proven track record in other parts of the world. Bleach dispensers are filled with a diluted bleach solution and release a metered dose appropriate for a standard water-collection vessel.

“The Safe Water Project is the first time Clorox is leading an intervention to address the chronic problem of unsafe drinking water in underprivileged populations,” said Alexis Limberakis, Director of Environmental Sustainability at The Clorox Company. “The goal of the project is to build an effective, scalable and sustainable model that local communities can adopt to improve the quality of their drinking water and reduce the rate of intestinal illness.”

The Safe Water Project has been operating in three rural communities in northern Peru for a little over two years in partnership with local NGO Prisma. With the installation of community bleach dispensers and education on the importance of safe water and good health and hygiene practices, more than 60 percent of households are now treating the water they drink and use for food preparation and cooking.

Visit www.Clorox.com/TheSafeWaterProject to learn more.

The Clorox Company
The Clorox Company is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,200 employees worldwide and fiscal year 2014 sales of $5.6 billion. Clorox markets some of the most trusted and recognized consumer brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Liquid Plumr® clog removers; Poett® home care products;  Fresh Step® cat litter; Glad® bags, wraps and containers; Kingsford® charcoal; Hidden Valley® and KC Masterpiece® dressings and sauces; Brita® water-filtration products and Burt’s Bees® natural personal care products. The company also markets brands for professional services, including Clorox Healthcare®, HealthLink®, Aplicare® and Dispatch® infection control products for the healthcare industry. More than 80 percent of the company’s brands hold the No. 1 or No. 2 market share positions in their categories. Clorox’s commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2014, The Clorox Company and The Clorox Company Foundation contributed more than $16 million in combined cash grants, product donations, cause marketing and employee volunteerism. For more information, visit TheCloroxCompany.com.

Abbreviated Terms and Conditions for Twitter Donation
Open to legal residents of the 50 U.S. (including D.C.), 18 years old or older.  Between 10/2/14 and 3/31/15, Tweet a message on Twitter using the hashtag #SafeWaterProject or #proyectoaguasegura (limit 1 per Twitter account) and Clorox will donate $1 for the benefit of PRISMA (up to $20,000 total through Tides Foundation).  See the Program Terms: https://www.clorox.com/our-story/safe-water-project/. For details about Tides and PRISMA, visit http://www.tides.org/ and http://www.prisma.org.pe/  

[1] http://www.cdc.gov/healthywater/global/diarrhea-burden.html

Contacts:
Molly Steinkrauss
The Clorox Company
[email protected]
510-271-4946

Whitney Tritt
Ketchum
[email protected] 
202-835-8805

Logo – http://photos.prnewswire.com/prnh/20141003/150297


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