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Announcing the launch of Understood: A comprehensive resource to help parents of the 1 in 5 children with learning and attention issues

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Announcing the launch of Understood: A comprehensive resource to help parents of the 1 in 5 children with learning and attention issues


Three-year national ad campaign kicks off for new, free resource that empowers parents through personalized support, daily access to experts, specially designed tools and an online community to help millions of children go from simply coping to truly thriving


NEW YORK, Oct. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Understood.org, a comprehensive, free nonprofit resource, is launching today to help parents of children with learning and attention issues. One in five children struggles with issues related to reading, math, writing, focus and organization. Understood’s mission is to help parents understand these issues and support them with strategies that can enable their children to go from simply coping to truly thriving in school and in life.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7352451-ad-council-understood-org-learning-and-attention-issues/

Logo – http://photos.prnewswire.com/prnh/20141023/154019LOGO

Starting today, a three-year public-service advertising (PSA) campaign developed in partnership with the Ad Council will begin to raise awareness nationwide about learning and attention issues and connect parents to Understood’s one-stop, easy-to-use online resource and community. In addition to the PSA campaign, Understood is working with leaders in a variety of fields including entertainment, sports, media and politics to help inspire parents on their journey and remind them that they’re not alone. Understood’s Board of Advocates includes Robert De Niro, Grace Hightower De Niro, Harry Belafonte, Ari Emanuel, Brad Falchuk, Whoopi Goldberg, Daymond John, Kenny Johnson, Lisa Ling, Greg Louganis, Howie Mandel, Steve McQueen, Alyssa Milano, Holly Robinson Peete and California Lieutenant Governor Gavin Newsom.

Available in English, Spanish and read-aloud mode, Understood provides parents with clear explanations about learning and attention issues. It also offers practical advice for parents on everything from how to partner with their child’s teachers and help with homework to how to explain their child’s issues to friends and relatives and plan family gatherings that are less stressful and more fun for everyone.

Through personalized content that is tailored according to a child’s grade and issues, Understood is designed to cut through the confusion and give parents a clear path to confidence. Because many children with learning and attention issues do not have—and may never get—a diagnosis, information is presented in plain language as often as possible. Using design that works equally well on a smartphone, tablet or computer, Understood offers customized support to parents who don’t know yet why their child is struggling as well as to parents who have been on this journey for years.

Created by 15 nonprofits, Understood developed many of its key features based on its survey of more than 2,000 parents of children with learning and attention issues. These parents provided important insights about the best ways to meet their needs. Understood offers free daily access to experts through chats and webinars, a safe online community that encourages parents to reach out to and learn from each other, and a suite of specially designed, first-of-their-kind tools including:

  • Through Your Child’s Eyes: A series of interactive simulations and videos that enable parents to experience firsthand how smart people can struggle with a seemingly simple task when they have reading, writing, math, organization or attention issues.
  • Tech Finder: Expert-approved apps and games searchable by a child’s grade and issues.
  • Just For You: An opt-in system that provides additional levels of personalized content recommendations. (Parents don’t need to sign in to start getting customized recommendations on Understood; all they need to do to hit the ground running is check the boxes about their child’s grade and issues.) Parents who choose to complete a secure, confidential profile will receive recommendations for each child in their profile as well as for topics they’ve expressed interest in, such as siblings, travel and communicating with family and friends. 
  • Parenting Coach: Practical, age-specific strategies to help with everyday challenges, such as getting ready on time in the mornings and setting the stage for homework success.
  • Decision Guide: Key questions to help parents think through big topics, such as whether it’s time to request a formal evaluation, let a child start dating or decide which path to pursue after high school.

For parents whose children have a diagnosis or want to learn more about specific conditions or special services available in schools, Understood offers in-depth information about Individualized Education Programs, 504 Plans, ADHD, auditory processing disorder, communication disorders, dyscalculia, dysgraphia, dyslexia, dyspraxia, executive functioning issues, nonverbal learning disabilities, sensory processing issues and visual processing issues.

The three-year PSA campaign will include television, radio, print, outdoor and digital PSAs in English and Spanish. The PSAs will be distributed to more than 33,000 media outlets nationwide and will run in time and space donated by the media. The campaign was developed in partnership with the Ad Council and created pro bono by Publicis Kaplan Thaler.

“In our work, we always try to show empathy and understanding,” said Rob Feakins, President and Chief Creative Officer of Publicis Kaplan Thaler. “This campaign shines a light on the significant learning and attention issues that affect one of every five children by making them completely relatable and instantly understood. We are delighted to partner with the Ad Council and Understood.org to help make a difference in the lives of so many families.” 

“Understood.org and this campaign provide crucial information and resources for parents throughout the country who may not know where to turn to get support,” said Peggy Conlon, President and CEO of the Ad Council. “We are proud of the breadth of this partnership and the extraordinary resource—Understood.org—and believe that together we will create a national conversation about the importance of addressing learning and attention issues.”

“Understood’s founding partners are united by a common belief that the most effective way to help children with learning and attention issues is by informing and empowering their parents,” said Ned Hallowell, a world-renowned psychiatrist and bestselling author who is also a member of Understood’s team of experts. “I have been waiting 30 years for a resource as simple and life-changing as Understood. This really is the dawn of a new era.”

For more information about Understood and resources for learning and attention issues, visit www.understood.org.

About Understood.org
Understood.org is a comprehensive, free nonprofit resource designed to empower parents of the 1 in 5 children who have learning and attention issues by providing clear information and practical advice to help kids thrive in school and in life. Understood’s founding partners are Benetech, CAST, the Child Mind Institute, Common Sense Media, the Emily Hall Tremaine Foundation, Eye to Eye, GreatSchools, the Learning Disabilities Association of America, the National Center for Learning Disabilities, New Profit, the Oak Foundation, Parents Education Network, the Poses Family Foundation, Reading Rockets and the Peter and Elizabeth C. Tower Foundation.

About the Ad Council
The Ad Council is a nonprofit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver crucial messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.

Special Thanks
Understood greatly appreciates the passion and creativity of the agencies that helped design, build and promote this powerful new resource, including:


Alcopops Day of the Dead

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Alcopops Day of the Dead

Youth Protest Deadly Alcohol Products


SAN RAFAEL, Calif., Oct. 23, 2014 /PRNewswire- HISPANIC PR WIRE/ — According to Alcohol Justice, in remembrance of youth who have fallen victim to alcohol-related harm, Youth for Justice are leading a Day of the Dead procession to Mi Pueblo Food Center and Circle K in San Rafael. They will be asking these local Canal-neighborhood retailers to voluntarily stop selling dangerous youth-attractive flavored malt beverages (FMBs) known as alcopops. Each year 4,300 people under age 21 die from alcohol-related injuries while costs of underage drinking (including medical, loss of work, and quality of life costs) run as much as $60 billion annually. This is the 5th time that Circle K has been targeted and the 4th time for Mi Pueblo. Previous attempts to meet with corporate leaders of both businesses have been met with indifference.

Logo- http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

What:
Demonstration / March

When:
Friday, October 24, 2014, 7-8 P.M.

Where:
Circle K 981 – Francisco Blvd. E, San Rafael,
CA 94901 (7 P.M.)

Mi Pueblo Food Center – 330 Bellam Blvd,
San Rafael, CA 94901 (7:30 P.M.)

Who:

  • Alcohol Justice
  • Alcopop-Free Zone® Marin Coalition
  • Bay Area Community Resources
  • Canal Welcome Center
  • Canal Community Businesses, Parents & Residents
  • First Presbyterian Church of San Rafael
  • La Plaza Market
  • Marin County Probation Department
  • Marin County Health and Human Services
  • Project Avary Peacemakers
  • San Rafael Police Department
  • San Rafael City Schools
  • San Rafael Alcohol and Drug Coalition
  • Trips for Kids
  • The Recovery Station TV Series
  • University of San Francisco School of Nursing
  • Youth for Justice
  • YMCA

Why: Youth-attractive alcopops, or Flavored Malt Beverages (FMBs):

  • Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
  • Are packaged in brightly-colored cans, similar to energy drinks
  • Are priced low enough to effectively target underage drinkers, especially young women
  • Can be shelved wherever beer is available – including convenience stores and gas stations
  • In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers
  • Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

For Additional Information: www.AlcopopFreeZone.us

CONTACT:
Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336


Florida Public Service Commission approves FPL’s request to reduce 2015 electric rates

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Florida Public Service Commission approves FPL’s request to reduce 2015 electric rates

Typical FPL residential customer bill will decrease by about $2 a month


JUNO BEACH, Fla., Oct. 22, 2014 /PRNewswire-HISPANIC PR WIRE/ –The Florida Public Service Commission (PSC) today approved Florida Power & Light Company’s (FPL) 2015 rates for fuel and other electric service costs, helping ensure a net decrease in customer bills. FPL estimates that the typical residential customer bill will be reduced by about $2 per month beginning in January 2015.

Logo – http://photos.prnewswire.com/prnh/20120301/FL62738LOGO
Photo – http://photos.prnewswire.com/prnh/20141022/153794-INFO

“While so many other essential products and services are rising in price, the cost of electric service for FPL customers is going down,” said Eric Silagy, president and chief executive officer of FPL. “We are constantly looking for ways to deliver value to our customers, and we are proud that we can offer our customers lower bills.”

Residential customers
Today, FPL’s typical 1,000-kWh residential customer bill is about 7 percent lower than it was in 2009. With the PSC’s approval today, FPL’s typical bill will decrease by nearly $2 a month more in 2015, compared with current rates.

That decrease is based on a typical, 1,000-kWh residential bill. Customers can estimate their monthly savings by inputting their monthly usage into FPL’s low-bill calculator at FPL.com/lowerbills.

FPL’s typical bill continues to be approximately 25 percent lower than the national average and the lowest of all utilities in Florida. FPL’s typical residential customer paid about $350 less for power last year than Floridians served by other electric utilities.

The 2015 rate changes are based on the company’s projections for the cost of fuel to generate power and other components of a customer’s electric bill.

Business customers
Business customers will also see a decrease of roughly 1 percent next year, depending on rate class and type of service.

“Looking back over the past five years, my businesses are using about 8 percent more energy, but my FPL bills are actually down nearly 11 percent,” said Bill Watson, owner of several restaurants in South Florida, including Rocco’s Tacos and City Cellar. “As a business owner, there are so many costs that are going up that I can’t control, so it’s encouraging to see how much I’m saving on electricity.”

FPL’s bill reductions, combined with Miami-Dade County Public Schools’ efforts to use energy more efficiently, have amounted to more than $39 million in savings for the school district over the past five years.

“Those are savings, that during the economic recession, allowed us to reinvest right back into our classrooms by providing teachers job protection and our students additional educational resources to enhance their learning experience,” said Superintendent of Schools Alberto M. Carvalho.

FPL’s investments
FPL’s smart, long-term investments are paying off for customers, not only with enhanced service reliability and cleaner power, but also lower bills. The company’s efforts to convert old, oil-fired power plants to modern energy centers that run on clean, U.S.-produced natural gas have reduced FPL’s use of foreign oil by 99 percent since 2001. Additionally, by modernizing the generation fleet and being more fuel efficient, FPL has saved customers $6.8 billion to date. 

FPL’s clean energy center in Port Everglades, scheduled to begin operation in mid-2016, will join the company’s modernized fleet in Cape Canaveral and Riviera Beach. These highly efficient energy centers produce electricity using a third less fuel and 90 percent fewer emissions than the plants they replace.  

To download high-resolution B-roll and an interview with FPL President and CEO Eric Silagy, visit www.FPL.com/newsroom

Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.7 million customer accounts across nearly half of the state of Florida. As of year-end 2013, FPL’s typical 1,000-kWh residential customer bill is approximately 25 percent lower than the national average and the lowest in Florida among reporting utilities. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among utilities nationwide. The company was recognized in 2014 as the most trusted U.S. electric utility by Market Strategies International, and has earned the national ServiceOne Award for outstanding customer service for an unprecedented 10 consecutive years. A leading Florida employer with approximately 8,900 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE). For more information, visit www.FPL.com.

 


FDA Encourages Juice Safety This Fall

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FDA Encourages Juice Safety This Fall


SILVER SPRING, Maryland, Oct. 22, 2014 /PRNewswire-HISPANIC PR WIRE/ — As fall arrives, so do drives in the country and drinking fresh-squeezed juices and cider.  Unfortunately, serious outbreaks of foodborne illness, also called food poisoning, have been traced to drinking fruit and vegetable juices and cider that have not been processed to kill harmful bacteria.  The U.S. Food and Drug Administration (FDA) reminds consumers to read the label carefully on juice or cider products they purchase.

Logo – http://photos.prnewswire.com/prnh/20090824/FDALOGO

Juices provide many important nutrients, but consuming certain types of juice can pose health risks to your family. When fruits and vegetables are fresh-squeezed to produce juice, bacteria that may be present on the inside or the outside of the produce can become part of the finished product.  Unless the produce or juice has been processed to destroy any harmful bacteria, the juice could be contaminated.  While most people’s immune systems can usually fight off the effects of foodborne illness, children, older adults, pregnant women, transplant recipients, and people with weakened immune systems (such as individuals with HIV/AIDS, cancer, diabetes, or kidney disease) risk serious illnesses or even death from drinking juice that has not been processed to ensure its safety.

Most of the juice sold in the United States is pasteurized (heat-treated) to kill harmful bacteria. Juice products may also be treated by non-heat processes for the same purpose.  However, some grocery stores, health food stores, cider mills, and farm markets sell packaged juice that was made on site that has not been pasteurized or otherwise processed to ensure its safety.  These untreated products should be kept under refrigeration and are required to carry the following warning on the label:

WARNING: This product has not been pasteurized and therefore may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.

FDA does not require warning labels on juice or cider that is fresh-squeezed and sold by the glass, such as at apple orchards, farm markets, roadside stands, or in some restaurants or juice bars.  If you or someone you care for is at risk for foodborne illness, avoid all juice that has not been pasteurized or otherwise processed to ensure its safety.  If you cannot determine if a juice has been processed to destroy harmful bacteria, either do not drink it or bring it to a boil to kill any harmful bacteria that may be present. 

Foodborne Illness: Be Aware of the Symptoms

Symptoms of foodborne illness usually appear 12 to 72 hours after eating contaminated food, but may occur between 30 minutes and 4 weeks later. Symptoms of foodborne illness include: nausea, vomiting, diarrhea (may be bloody), abdominal pain, and flu-like symptoms, such as fever, headache, and body ache.  If you or someone in your family experiences these symptoms, contact your physician or healthcare provider right away!

To learn more about juice safety visit:
Talking About Juice Safety: What You Need to Know

Contact:  Media: 1-301-796-4540  Consumers: 1-888-SAFEFOOD (toll free)

 


DiversityInc Presents Special Awards Honoring Extraordinary Companies for Diversity Management

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DiversityInc Presents Special Awards Honoring Extraordinary Companies for Diversity Management

Leading U.S. CEOs and Chief Diversity Officers attend NYC awards dinner

DiversityInc follows with full-day session today on culturally competent care in the healthcare industry


NEW YORK, Oct. 22, 2014 /PRNewswire-HISPANIC PR WIRE/ — DiversityInc announced honors last night for seven U.S. companies that showcase best practices for workplace diversity. Top executives from some of the largest and most successful companies operating in the United States accepted their awards at a dinner held at the New York Marriott Marquis. Suppliers, customers and employees also attended the conference and dinner to network and share best practices.

Photo – http://photos.prnewswire.com/prnh/20141022/153590

The DiversityInc Special Awards winners are:

  • Global Diversity: Accenture

    Accepting Award: Stephen J. Rohleder, Group Chief Executive—North America
  • Supplier Diversity: Wyndham Worldwide

    Accepting Award: Stephen Holmes, Chairman and CEO
  • Mentoring: Sodexo

    Accepting Award: George Chavel, President and CEO
  • Diversity Councils: EY

    Accepting Award: Stephen Howe Jr., Americas Managing Partner
  • Diversity-Management Progress: Novartis Pharmaceuticals Corporation

    Accepting Award: Christi Shaw, President
  • Inclusive Culture: MasterCard Worldwide

    Accepting Award: Ajay Banga, President and CEO
  • Employee Resource Groups: Merck & Co.
    Accepting Award: Willie Deese, Executive Vice President and President, Merck Manufacturing Division

“In order to earn one of our special awards, a company needs to demonstrate full commitment to diversity, starting at the top,” explained DiversityInc Founder and CEO Luke Visconti. “These companies have proven time and again that they get it. The executives who accepted the awards take a hands-on approach to priorities like building meaningful employee resource groups and supporting compensation incentives for meeting diversity goals.”

Earlier in the day, DiversityInc hosted a conference on Building Your Diversity Brand: How to Improve Pipeline, Talent Development and Supplier Diversity.

For a full agenda and list of speakers, presenters, and awardees, log on to: http://www.diversityinc.com/2014specialawardsagenda/

The event was made possible thanks to sponsors: AT&T, Caterpillar, Cox Communications, Marriott International, MasterCard Worldwide, Novartis Pharmaceuticals Corporation, and Wells Fargo.

Today, DiversityInc hosts its 2014 Culturally Competent Healthcare Event. With panels, speakers and networking events, topics for the day include increasing the pipeline for minority physicians, using diversity as a driver to achieve better outcomes, addressing emerging patient needs, best practices for hiring and supporting veterans.

For a full agenda and list of panelists, log on to: http://www.diversityinc.com/2014healthcareeventagenda/

The Healthcare event was made possible thanks to sponsors: Merck, Novartis, Novant Health, CVS Caremark, Mount Sinai, and Sodexo.

About DiversityInc: DiversityInc’s mission is to bring education and clarity to the business benefits of diversity. The DiversityInc Top 50 Companies for Diversity list began in 2001; at the same time many corporations were beginning to understand the business value of diversity-management initiatives. The 2014 Top 50 Companies for Diversity results were announced on April 22nd and are featured at http://www.diversityinc.com/top50 and in DiversityInc magazine. For more information, log on to www.diversityinc.com, https://www.facebook.com/DiversityInc, https://twitter.com/DiversityInc, or http://www.linkedin.com/company/26561.


(Español) EL ESTADO DE TEXAS HACE VOTAR MAS FACIL Y ACCESIBLE CON LA VOTACION TEMPRANA

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Online retailer SanaSana.com doubles in size to meet increased shopping demand from US Hispanics

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Online retailer SanaSana.com doubles in size to meet increased shopping demand from US Hispanics


HOLLYWOOD, Fla., Oct. 22, 2014 /PRNewswire- HISPANIC PR WIRE/ — SanaSana.com, an online retailer of consumer products, has experienced dramatic growth during the last 8 months. The steady demand from their primary customer base of US Latino shoppers has the popular retailer currently carrying over 20,000 items and more than 1500 brands. This doubles the amount of products carried by the site since the first quarter of the year.

The site’s strong appeal to US Hispanics is attributed in part to the extensive bilingual content and popularity of two informative blogs, Latino Health Magazine and A la Sana. The blogs carry a collection of more than 2500 articles, covering topics such as health, nutrition and beauty. They include useful tips and recipes coveted by the company’s Latino customer base. The online retailer also identifies with US Hispanics with its philanthropic mission of helping orphan children in Latin American countries.

“It is very gratifying to see online shoppers continue to support our site and cause. We attribute the growth and success of SanaSana.com to the spirit of giving shared with our Hispanic customers,” explains Naor Fischbein, founder and CEO of SanaSana.com. “Latinos have really connected with our mission and strongly identify with our content and products. They “get” that what they buy on our site will help improve the lives of many children.”

Another key factor that has helped SanaSana.com attract Latino shoppers is the company’s willingness to invest and improve the site’s functionality. The implementation of intuitive and user friendly design has rated very high among users. The launch of the mobile version of the site has also been very well received by shoppers. This is instrumental in continuing to attract the 77% of U.S. Hispanics that use smart phones, according to Nielsen. The site also carries a wide variety of Organic and Gluten Free products to meet the increased demand for these healthy products.

About SanaSana

SanaSana.com is an electronic commerce website offering a wide selection of consumer products and brands under the categories of Nutritional Vitamins/Supplements, Beauty/Personal Care, Baby/Children, Weight Loss, Sports Nutrition and Household products. SanaSana.com presently carries more than 20,000 items and over 1500 brands. SanaSana.com provides bilingual content through two blogs: Latino Health Magazine and A la Sana. The company donates self-sufficient web portals to Latin American orphanages and organizations through the SanaSana Foundation.

To find out more, please visit www.sanasana.com.

RELATED LINKS
http://www.sanasana.com/


(Español) EL ESTADO DE TEXAS HACE EL PROCESO DE VOTACION MAS SIMPLE Y ACCESIBLE CON EL VOTO POR CORREO

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Spanish Broadcasting System Appoints Eric Garcia to Radio Revenue Chief, General Manager of the New York Market

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ERIC GARCIA- SBS NY





Spanish Broadcasting System Appoints Eric Garcia to Radio Revenue Chief, General Manager of the New York Market


NEW YORK, Oct. 21, 2014 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) is pleased to announce the appointment of Eric Garcia as Revenue Chief of our radio division for Spanish Broadcasting System Inc. (SBS). Mr. Garcia will be responsible for the management and oversight of our Local and National Radio Division and Event Sponsorships areas as well as the overall impact of Station Operating Income. Eric Garcia will be responsible for growing and overseeing the revenue in all of the radio divisions. Eric Garcia will be reporting to Albert Rodriguez COO of SBS. At the same time, he will continue to manage SBS New York radio station operations as General Manager.

Photo – http://photos.prnewswire.com/prnh/20141021/153514
Logo – http://photos.prnewswire.com/prnh/20110316/CL65860LOGO

“My appointment of Eric Garcia to a senior leadership role in SBS, represents complete confidence that he will do an excellent job,” states Albert Rodriguez, COO of SBS. “Eric Garcia has demonstrated a capacity for leadership and management skills in improving New York’s station performance. We are asking him to extend those abilities to our other Radio markets, please join me in welcoming Eric to his new position.”

Eric Garcia has been with Spanish Broadcasting System (SBS) since 2004. Prior to this appointment, he was VP of Sales for WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM in New York. During his tenure as VP of Sales for WSKQ-Mega 97.9FM and WPAT-Amor 93.1FM, the stations have far surpassed historical over all station operating performance seen before at SBS-NY.

He started his radio career at Radio Sales at McGavren Guild Media before joining Spanish Broadcasting System (SBS) in 2004. Eric is a graduate of Long Island University with a Degree in Marketing & Management. He is a proud Queens, New York native.

“I am extremely excited for this opportunity; I will be able to work alongside the best operators in the business across our SBS markets, and together, grow the dynamics of the overall SBS portfolio. As with any close family, I look forward to working together with each market, and use our current relentless drive to grow SBS shares in every market,” states Eric Garcia.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.

For more information please visit: www.spanishbroadcasting.com

www.lamusica.com

www.mega.tv

Media & Press Contact for SBS:

Vladimir Gomez
Spanish Broadcasting System, Inc.
(786) 510-8841
[email protected]
@bigtimemedia
@vladygomez

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Republica Unveils New Digital Presence At www.republica.soy

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Republica Unveils New Digital Presence At www.republica.soy


Agency Expresses Identity with Newly Launched Website, Leveraging New Culturally Relevant .SOY Platform


MIAMI, Oct. 21, 2014 /PRNewswire-HISPANIC PR WIRE/ — Republica, one of the leading independent cross-cultural advertising, communications and digital agencies, today unveiled its newly redesigned website www.republica.soy.  .SOY is a new top level domain by Google, catering to the growing digital needs of the US Hispanic market. .SOY offers Hispanic consumers, brands, and publishers, a place to build, create and share culturally relevant web content.

Photo – http://photos.prnewswire.com/prnh/20141016/152665

“We are a very different company than we were five years ago and even two years ago — Republica has grown, our customers have evolved, multiculturalism has deepened, technology has changed and even marketing in general has transformed,” said Jorge A. Plasencia, Republica co-founder, chairman and CEO.” The new www.republica.soy conveys this evolution and reflects our commitment to innovation and new platforms as we embrace our rich heritage,” he added.

Built as a responsive site, optimized for desktop, mobile or tablet viewing, www.republica.soy provides a refreshed look at the agency’s capabilities, showcasing Republica’s full suite of integrated marketing services, as well as providing more insight into the personality and thinking of the agency. The site tells the story of Republica expressing its diverse and talented workforce; it also features the latest news and happenings via direct links to the agency’s social media networks.

“Republica has a mantra ‘to rethink relevant’ which is infused into everything we do,” said Luis Casamayor, Republica co-founder, president and CCO. “It has many applications and is not just about staying current, being cutting-edge or even marketing in English versus Spanish, it’s about challenging ourselves to think and do what makes sense – the new website and .SOY domain is a manifestation of this process and reflects who we are and where we are going as a company.”

With a proven track-record of working with large-scale national brands to effectively reach US Hispanic and multicultural audiences, Republica believes that .SOY is the solution for brands that want to reach bilingual and bicultural audiences with relevant and tailored content. To learn more about .SOY, visit www.iam.soy.

About Republica:

Founded in 2006, Republica (@RepublicaWorld) is one of the leading independent cross-cultural advertising, digital and communications agencies. Republica’s accolades include multiple ADDY, Silver Anvil, Telly, Davey, Appy, !BRAVO! and MarCom awards. Republica is a member of MAGNET, the world’s leading network of independent agencies. For more information, visit www.republica.soy or www.facebook.com/RepublicaWorld.


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