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Pocket Shot Expands Product Line with Fresh New Premium Spirit Flavors

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Pocket Shot Expands Product Line with Fresh New Premium Spirit Flavors


EVERGREEN, Colorado, Oct. 15, 2014 /PRNewswire-HISPANIC PR WIRE/ — Fans of the on-the-go, single-serve alcohol pouch product can now enjoy three new flavor offerings:

  • Defrost Peppermint Schnapps (100 Proof)
  • 8 Seconds Honey Cinnamon Canadian Whiskey
  • Cherry Vodka

Photo – http://photos.prnewswire.com/prnh/20141014/152129

“Listening to our customers and monitoring new flavor trends in the beverage industry are key to our continued growth and allow us to cater to the needs and tastes of a wider audience,” states developer Jarrold Bachmann.

Pocket Shot, the innovative concept that provides the consumer with a “grab and go” convenient and user-friendly package, comes in a 50 ml single serve flexible stand-up pouch. Along with the new line extension, Pocket Shot is introducing a 60-unit case consisting of five sleeves of 12 pouches each, with the colorful sleeves functioning as their own display.

“Now that we have expanded the flavor selection, we are poised to enhance distribution so more consumers can find the entire Pocket Shot line at a local store in their area,” states Bachmann.

Pocket Shot is currently produced by Frank-lin Distiller Products, Ltd. and is available through independent distributors in 25 states, Puerto Rico and Canada. Pocket Shot is also available online through independent retailers.

The Pocket Shot single pack sells for $1.49 to $1.99, with price determined by the retailer. Pocket Shot is also available in additional varietals including:

  • Kentucky Straight Bourbon Whiskey Aged Four Years
  • Imported Caribbean Gold Rum
  • Premium, Triple Distilled Vodka
  • Especial Gold Tequila Imported from Mexico
  • Brandy
  • Spiced Rum

“We’ve been on the cutting edge of pouch technology and have played an integral part in package development to enhance immediate shelf appeal and ensure there is no product leakage – a win-win for both the consumer and the retailer,” states Bachmann. The unique Branson Ultrasonic seal perfectly matches the contoured sealing surfaces of the package top, producing a 100%-clean, clear, contaminant-free seal. The Pocket Shot pouch earned a Silver Award for Sustainability in the 2012 Flexible Packaging Association’s Annual Achievement Awards.

For more information, visit www.pocketshot.com.

Contact:

Jarry Bachmann

(866) 587-6360

[email protected]

 

 


(Español) Nuevas regulaciones en Washington hará que los precios de la electricidad se disparen

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Sorry, this entry is only available in Español.

More than $430,000 raised during national Hispanic radio event to support St. Jude Children’s Research Hospital®, help fight childhood cancer

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More than $430,000 raised during national Hispanic radio event to support St. Jude Children’s Research Hospital®, help fight childhood cancer


MEMPHIS, Tennessee, Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — The annual Promesa y Esperanza® (Promise and Hope) radio event once again united local Hispanic radio communities in a national effort and raised $439,119.00 in pledges to support St. Jude Children’s Research Hospital®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

Photo – http://photos.prnewswire.com/prnh/20141014/152188

The week-long campaign culminated on Oct. 3 and consisted of programming dedicated to educating and uniting the Hispanic community around the country to join the fight against childhood cancer by becoming Ángeles de Esperanza (Angels of Hope) and donating just $20 a month.

“Thanks to your generous support as an Ángel de Esperanza, St. Jude Children’s Research Hospital is able to help families who are facing their darkest hours and give their children a chance to live,” said Richard Shadyac Jr., President and CEO of ALSAC/St. Jude Children’s Research Hospital. “St. Jude plays a critical role in searching for cures to defeat childhood cancer and other life-threatening diseases that will save thousands of children here in the U.S., in Latin America and around the world.”

Promesa y Esperanza participating stations including affiliates of the Davidson Media Group and other independent stations such as Boston and Springfield, Massachusetts; Providence, Rhode Island; Durham, North Carolina; Norfolk and Richmond, Virginia; Philadelphia, Pennsylvania; Pelham, Alabama; Louisville, Kentucky; Nashville, Tennessee; Goshen, Indiana; West Palm Beach, Florida; Grand Rapids, Michigan; and Kansas City, Kansas. Each station dedicated their programming and social media platforms to spreading the mission of St. Jude using #StJudePromesa and @StJude. 

“It is an honor for Davidson Media Group to support St. Jude Children’s Research Hospital and its lifesaving mission of finding cures and saving children,” said Chris McMurray, President of Davidson Media Group. “The generous support from the radio listeners has helped St. Jude pushed the survival rate for childhood cancer from 20 to 80 percent, and we won’t stop until no child dies from cancer.”

During the radio event, listeners heard heartwarming stories of Hispanic families and patients like Ashley, who at two years old was diagnosed with acute lymphoblastic leukemia, the most common type of childhood cancer. She was quickly referred to St. Jude where her dad worked in construction at the very hospital he hoped would save his child’s life. Ashley’s family has found comfort in the support provided by St. Jude staff.   

For more information about Promesa y Esperanza or to make a donation, visit promesayesperanza.org or call 1-800-998-8432. 

St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

 

 


Astellas Teams Up with USA Rugby and Men’s Health Network to Encourage Chicagoans to Answer the Challenge for Better Health

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Astellas Teams Up with USA Rugby and Men’s Health Network to Encourage Chicagoans to Answer the Challenge for Better Health

Company is Exclusive Healthcare Sponsor of USA Eagles vs.
New Zealand All Blacks Rugby Match at Soldier Field on Nov. 1


NORTHBROOK, Ill., Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Astellas Pharma US, Inc., in partnership with USA Rugby and national patient advocacy organization Men’s Health Network, will offer free health screenings and education around the historic match between the USA Eagles and the world champion New Zealand All Blacks rugby teams.

Logo – http://photos.prnewswire.com/prnh/20140416/84970

Screenings and education events will be offered near the Eagles’ practice venue in University Village on Monday, Oct. 27 and at the Soldier Field Fan Zone before the Nov. 1 match. 

“Rugby players are about as tough as they come on the outside, but for all of us it’s just as important to stay strong on the inside by proactively managing our health,” said Jim Robinson, president, Astellas Pharma US. “We hope that our partnership with USA Rugby, together with the health education programs we jointly support and advocate for, will arm thousands of people with the information they need to live a healthier tomorrow.”

Bilingual healthcare professionals will administer screenings for conditions like high cholesterol, diabetes, hypertension and body fat. The free screenings are available to both men and women 18 years of age and older. Men can also get a blood test to screen for prostate cancer.

“We are pleased to be working with Astellas to encourage Chicagoans to answer the challenge of achieving better health,” said Ana Fadich, Men’s Health Network vice president. “Through these screenings, we can raise awareness and motivate individuals to understand their health risks and treatment options.”   

The first screening event will be held from 3:00 to 7:00 p.m. (Central Time) on Oct. 27 at Quest Multisport, 2641 W. Harrison St, Chicago. The Eagles will practice there from 3:00 to 5:00 p.m. and screening attendees are encouraged to watch the practice. Screenings will also be available from 11:00 a.m. to 2:30 p.m. (Central Time) on Nov. 1 in the Fan Zone at the Southeast corner of the Soldier Field complex. No tickets are needed to visit the Fan Zone and advance registration is not required for either event.

“USA Rugby is proud to partner with Astellas to provide important health education to Chicagoans,” said Nigel Melville, USA Rugby chief executive officer. “Just as rugby players take ownership of their individual performance on the field, we’re challenging the larger community to take ownership of their personal health. We look forward to working with Astellas on these events to provide our fans with information that may help them maintain active and healthy lives.”

To join a conversation about these screenings and the Nov. 1 rugby match, follow the hashtag #answerthechallenge on Twitter.

About Astellas 
Astellas is a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceutical products. For more information on Astellas, please visit our website at www.astellas.us. You can also follow us on Twitter at @AstellasUS.

About Men’s Health Network
Men’s Health Network (MHN) is a national non-profit organization whose mission is to reach men, boys and their families where they live, work, play and pray with health awareness and disease prevention messages and tools, screening programs, educational materials, advocacy opportunities and patient navigation. MHN is the promoter of Men’s Health Month and Men’s Health Week in June. Learn more about MHN at www.menshealthnetwork.org and follow us on Twitter @MensHlthNetwork and Facebook at facebook.com/menshealthnetwork.

About USA Rugby
Established in 1975, USA Rugby is the governing body for the sport of rugby in America and a Full Sport Member of the United States Olympic Committee. Currently headquartered in Boulder, Colorado, USA Rugby is charged with developing the game on all levels and has more than 95,000 active members, with more than 29,000 playing collegiate rugby and 35,000 playing senior club rugby. USA Rugby oversees four national teams, multiple collegiate and high school All-American sides, and an emerging Olympic development pathway for elite athletes. It also hosts more than 30 national playoff and championship events each year as a service to its members. In October 2009, the International Olympic Committee announced Rugby Sevens (the seven-a-side version of the game) will appear in the 2016 Olympic Games to be held in Rio de Janeiro. Visit www.usarugby.org for more information or follow us on Twitter @USARugby.

USA Rugby is now Work For It rugby.


Western Dental Formalizes Research Partnership with University of California, San Francisco

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Western Dental Formalizes Research Partnership with University of California, San Francisco

Studies Will Address Critical Role of Preventive Care in Improving Children’s Oral Health


LOS ANGELES, Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Western Dental, one of the nation’s leaders in accessible, affordable oral health care, announced a first-of-its-kind research collaboration agreement with the University of California, San Francisco (UCSF), a leading center of health sciences research, patient care, and education.  Valerie J. Flaherman, MD, MPH, Assistant Professor of Pediatrics at UCSF and attending pediatrician at UCSF Benioff Children’s Hospital, will lead the series of projects on behalf of UCSF.

Logo – http://photos.prnewswire.com/prnh/20140818/137082

“We actively support oral health care for all children, but especially for children in under-served communities,” said Louis J. Amendola, DDS, Western Dental’s Senior Vice President of Clinical Affairs.  “In collaboration with Dr. Flaherman and UCSF, we look forward to advancing the standards of care to eliminate disparities that impact oral health in our vulnerable population.”

The research projects will study the need to improve access to oral health and seek to define optimal preventive strategies for at-risk children in California and nationwide.  The scope of the project is expected to support changes in the delivery of preventive services and to also support changes in funding and reimbursement to incentivize the delivery of preventive care. 

“As a practicing pediatrician, I am troubled by the extent of tooth decay among California’s children,” said Dr. Flaherman.  “Decay is especially prevalent among children from lower-income families, but there is little research to inform us how preventive interventions can address this problem most effectively.  Working with Western Dental, we hope to determine how these interventions may be structured to improve overall oral health in children.”

Western Dental’s commitment to improve oral health care goes beyond improvement for just their patients, but for all dental patients. With the large number of patients seen annually, Western Dental, through its outreach efforts, provides dental services and oral health education to members of their communities who are most at risk for dental disease.        

The research announced today will be the first of ongoing programs undertaken by Western Dental’s new Office of Oral Health Care Research, led by Dr. Amendola. “For more than 60 years, Western Dental has been at the forefront of clinical practice standards,” said Ronald E. Inge, DDS, Chief Dental Officer at Western Dental. “Our progressive quality care service model is enhanced by our commitment to research and identifying insights that benefit the health of our patients.”

ABOUT WESTERN DENTAL
One of the nation’s largest dental providers, Western Dental (with its affiliate, Brident Dental & Orthodontics) is the leader in accessible, affordable oral health care, serving more than 800,000 patients annually in over 190 affiliated clinics throughout California, Arizona, Nevada, and Texas.  Informed by the latest research, Western Dental is committed to delivering high-quality general, orthodontic and specialty dental services in state-of-the art facilities.  For more information please visit www.WesternDental.com and www.Brident.com.

ABOUT UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
UCSF is the nation’s leading university exclusively focused on health.  Now celebrating the 150th anniversary of its founding as a medical college, UCSF is dedicated to transforming health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care.  It includes top-ranked graduate schools of dentistry, medicine, nursing and pharmacy; a graduate division with world-renowned programs in the biological sciences, a preeminent biomedical research enterprise and top-tier hospitals, UCSF Medical Center and UCSF Benioff Children’s Hospitals.  Please visit www.ucsf.edu.


Marketing Communications’ First Minority-Owned Holding Company Created To Transform The Industry

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Marketing Communications’ First Minority-Owned Holding Company Created To Transform The Industry

The Partnership Unites The Strengths Of Eight Multicultural Companies Covering Several Disciplines To Form Commonground/MGS


NEW YORK, Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Industry trailblazers, Al Garcia-Serra, Chairman/Co-Founder, MGCCOMM; Ahmad Islam, Co-Founder/Managing Partner, commonground; Manuel E. Machado, CEO/Co-Founder, MGSCOMM; Manny Vidal, President/CEO, The Vidal Partnership and Sherman Wright, Co-Founder/Managing Partner, commonground – announced today the formation of the industry’s first wholly minority-owned holding company, phase one of a multi-phase rollout. This unique model, a holding company without walls, leverages each of their expertise in multicultural and millennial consumer groups to help client partners meet marketing and business objectives.

Logo – http://photos.prnewswire.com/prnh/20141014/151979LOGO

The strength of Commonground/MGS rests on the unequaled owner management team’s hands-on approach, their unique lens and understanding of the new marketplace – including the role of diverse populations and millennial culture, and a holistic approach to a truly integrated agency – one company, one bottom line.

Commonground/MGS operates in a world where America is approaching a watershed moment; the tipping point when multicultural is the new mainstream. This new company believes businesses need to focus and invest financially and intellectually to win in this new marketplace where multicultural insights lead general market strategies for growth, innovation, sustainability and a competitive advantage; opening up a world of opportunities for clients who are ready to look at the US with new appreciation.

“We all realize successfully connecting with diverse audiences and the ability to provide cohesive total market solutions is more than a ‘nice to do’ – it has become a critical component of any successful organization’s strategic imperatives,” said Islam. “Our vision is to create a unique company that lives at the intersection where culture, content, technology and creativity meet.”

“While many companies are well intentioned, they need a partner and guiding light when it comes to understanding the importance and impact of culture and diversity to the bottom-line,” added Machado.  “Moreover, with millennials being the most diverse, evasive and critical consumer group – understanding cultural context is a must. We believe Commonground/MGS provides solutions to these challenges.”

Commonground/MGS— with full service offices in New York, Miami, Chicago, Houston and Los Angeles —brings together a diverse array of nearly 300 passionate marketers who truly understand the new marketplace, which leads to the development of strategies and ideas that drive client business growth. The new entity maintains 100% minority ownership and management, with projected net revenues of $50 million.

This new entity brings market expertise, industry reputation, award-winning creative and innovations. With these resources, Commonground/MGS is poised to not only be at the forefront of the new marketplace conversation, but do something transformational in the space while bringing new solutions to an industry-wide problem.  The new entity includes:

Commonground – founded in 2004, is a leading cross-consumer marketing agency committed to helping brands create authentic connections with consumers. The agency was recognized as Advertising Age’s 2012 Small Agency of the Year, named Black Enterprise’s 2014 Advertising Agency of the Year, featured in Crain’s Chicago Business 2014 Fast Fifty List, recognized in Inc.’s 2013 Hire Power Award list and featured on season two of AMC’s “The Pitch” as a winner.

MGSCOMM – founded in 2003, is an integrated consumer marketing communications agency offering a suite of services including: traditional and digital advertising, strategic planning, research, media planning and buying, creative development and account management. The agency ranked 12th largest U.S. Hispanic Agency by Advertising Age in the 2014 Hispanic Fact Pack, listed in the Hispanic Business 2014 Fastest Growing 100, and among the South Florida Business Journal 2014 50 Fastest Growing Companies.

The Vidal Partnership – founded in 1999, is a full-service agency created to challenge the brightest minds at the C-suite level to earn their respect and business. Under the leadership of its President and CEO, Manny Vidal, the agency has been named: Advertising Age A-List Agency three times; Advertising Age Multicultural Agency of the Year twice; Advertising Age Five Star Winner; Adweek’s Hispanic Agency of the Year and a three-time AHAA Creative Awards Best of Show winner.

Cunningham Group – founded in 1998, is an award winning communications firm offering multilingual public engagement and communications services for the public sector.  The firm is a leader in public sector communications and was recognized by the State of Florida for developing a communications software platform that saved the state time and money.  Its CEO, Courtney Cunningham, is an attorney and served in the administration of George H.W. Bush.

SWAY Public Relations – founded in 2003, offers a full spectrum of public relations services including: media relations, community relations, grassroots and event marketing, crisis management, blogger relations, social media, websites and content development in the U.S., Caribbean and Latin America.  The agency was listed among the U.S. Agency Rankings 2014 by PR Week.

CG Works – founded in 2012, is an independent production company focused in digital production of an array of digital media – web sites, banner ads, rich media applications, HTML emails, mobile and social media applications, also photo/video production, Illustrations, event production and print production. 

Post Master – founded in 2003, provides post-production services, utilizing state-of-the-art software and hardware to edit and render images and audio. The company offers on and off-line editing, compositing, 3-D animation, special effects, broadcast and rich media.

Run Wild Productions – founded in 2003, offers full film and HD broadcast production services including: customized selection of national directors, lighting and sound experts, location scouting, permit clearances, set crew, talent casting, wardrobe specialists, lighting a camera equipment packages, coordination and logistics and total project management. The company has produced over 400 original commercials over the past five years.

“At the end of the day, we are all entrepreneurs who have seen steady growth in arguably some of the most tumultuous times the industry has seen, because we aren’t afraid to evolve. When we look to where the opportunities for growth are, our business model is in stride with what’s happening today and what’s coming tomorrow for both clients and talent,” said Wright.  

“We will continue to invest in the next phase of incremental growth for Commonground/MGS to morph into a total market super power. We will seek to acquire companies and talent driven by an entrepreneurial spirit that, like us, want to dominate this new consumer space,” added Garcia-Serra.

About Commonground/MGS
Commonground/MGS is an innovative agency that lives at the intersection of culture, creativity, technology and content.  The agency offers clients an integrated scope of services including account planning, advertising, brand strategy, consumer promotion, cultural consulting, content/property development, data & analytics, digital/mobile solutions, event marketing, production services, public affairs and communications, public relations, shopper marketing, and social media across multiple consumer segments, with an emphasis on millennials, the most ethnically and racially diverse generation.

Commonground/MGS is headquartered in New York with offices in Miami, Chicago, Houston, and Los Angeles.  Current clients include: American Family Insurance, Bacardi, beIN Sports, BMO Harris, Coca-Cola, Florida Power & Light Co., HBO Latino, Hyundai Motor America, Illinois Lottery, ITT Technical Institute, Lincoln Financial Group, Miami Marlins, MilkPEP, MillerCoors, NBCUniversal, Outback Steakhouse, Primaloft, Southeast Toyota Distributors, TD Bank, The Florida Lottery, Tiffany & Co., and Verizon Wireless. www.commongroundmgs.com

Contacts:

Mia Sissac

Yvonne Lorie

Commonground/MGS

Commonground/MGS

[email protected]

[email protected]

312-618-0946

305-546-3688

 

 


Heineken Elevates Global Soccer Presence With Deal To Become Official Beer Of Major League Soccer

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Heineken Elevates Global Soccer Presence With Deal To Become Official Beer Of Major League Soccer


Beginning in 2015 Heineken Will Bring World-Class Soccer Experiences and #MLSNext to American Fans


WHITE PLAINS, N.Y., Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — Heineken today announced a landmark, long-term partnership agreement with Major League Soccer (MLS) to become the Official Beer of MLS.  The partnership, which commences in January 2015, further establishes Heineken’s standing as a worldwide leader in the sport and gives the brand an additional springboard to challenge Americans to chase new experiences and open their world. 

Photo – http://photos.prnewswire.com/prnh/20141014/151910
Logo – http://photos.prnewswire.com/prnh/20141014/151911LOGO

Heineken’s relationship with MLS corresponds with the next phase of the League’s evolution. In 2015, MLS’ 20th season will include a new-look crest, two new expansion clubs, new media partners and a new premium beer brand.  MLS will also serve as a seamless counterpart to Heineken’s global soccer initiatives, including sponsorship of the UEFA Champions League (UCL), to create year-long engagement with fans. Heineken will further complement their soccer properties with individual MLS club deals to be announced in the coming weeks.

“Soccer has been an invaluable platform for the Heineken brand  for years, with our position as sponsor of the UEFA Champions League and other top soccer properties around the world,” said Nuno Teles, Heineken Chief Marketing Officer. “Fans in the U.S. and across the globe appreciate the opportunity to enjoy first-class soccer with the highest quality premium beer. With this partnership, we look forward to continuing a lengthy tradition of creating unique experiences for fans everywhere and drive participation and engagement in the sport in a way that has never been done before in the U.S.”

The agreement between the two brands will see Heineken owning exclusive rights to MLS content and is the latest indicator in the rise of the world’s most popular sport in the United States, particularly amongst Millennials.  With the third highest average attendance of any U.S. sports league, the highest percentage of Hispanic and Millenial audience of any major U.S. sport and more than 22 million Americans actively playing soccer in the United States, MLS has proven to attract a diverse and cosmopolitan audience that reflects Heineken’s adult consumer. 

Starting in 2015, The Official Beer of MLS will present MLS Rivalry Week. In addition, Heineken will feature strong visibility during nationally broadcast matches, on-site and digital activations, and point-of-sale materials.

“We are excited to welcome Heineken on board as we approach the League’s 20th season,” said Gary Stevenson, President and Managing Director, MLS Business Ventures. “Heineken is a supporter of soccer globally and is a great fit for what’s next for Major League Soccer.”

Through the sponsorship, and by leveraging MLS’ passionate and growing fan base, Heineken strives to further elevate its global status as a world class beer and provider of unparalleled fan engagement.

For more information on Heineken and their partnership with MLS, please follow us on Twitter, @Heineken_US, visit the Heineken Facebook page, www.facebook.com/Heineken, check us out on YouTube, https://www.youtube.com/user/HeinekenUSA or Heineken.com.    

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken, the world’s most international beer brand, Strongbow Hard Apple Ciders, Desperados, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

About Major League Soccer
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada. MLS features many stars from the U.S., Canada, and around the world. Major League Soccer’s 19th season features 19 clubs each playing 34 regular-season matches. Those clubs include the Chicago Fire; Chivas USA; Colorado Rapids; Columbus Crew; D.C. United; FC Dallas; Houston Dynamo; Montreal Impact; New York Red Bulls; New England Revolution; Philadelphia Union; Portland Timbers; Real Salt Lake; San Jose Earthquakes; Seattle Sounders FC; 2013 MLS Cup Champion Sporting Kansas City; Toronto FC and Vancouver Whitecaps FC. Expansion teams New York City FC and Orlando City Soccer Club will begin play in 2015 and an expansion team in Atlanta will begin play in 2017.  For more information about MLS, log on to the league’s official website at www.MLSsoccer.com.

Media contacts:

Tara Rush-Tripp
HEINEKEN USA
[email protected]  
914-681-4153   

Lindsay Anthony
Edelman
[email protected]  
212-704-4585

 


El Latino Semanal Inc. signs strategic partnership with Hispanic Media Works Inc.

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El Latino Semanal Inc. signs strategic partnership with Hispanic Media Works Inc.


WEST PALM BEACH, Florida, Oct. 14, 2014 /PRNewswire-HISPANIC PR WIRE/ — El Latino Semanal Inc. has signed a strategic partnership with Hispanic Media Works Inc. to expand the digital distribution of the Latino’s printed edition and maintain the news and distribution site www.ellatinodigital.com.  Both Florida companies are experienced in the Hispanic market in South Florida. 

“We have been tasked to take the Latino Semanal into the future and to increase the publication’s market share today,” commented Jose R. Uzal, Hispanic Media Works General Manager. Mr. Uzal added, “Our digital expertise and proven track record of media management moved El Latino Semanal into the digital age.  To increase our market share we are moving El Latino Semanal away from the present print media business model: Yesterday’s news with today’s advertising.” 

Miguel Lavin, Publisher of El Latino Semanal, stated, “We wanted to firm up our association with Hispanic Media Works Inc. as result of the amazing success of the launching in March 2014 of www.ellatinodigital.com. The free digital distribution of our weekly publication and the accompanying website that updates our publication hourly were the most significant changes in our 40 years of publishing.”   

Hispanic Media Works Inc. has developed a system to successfully fuse print and digital media. A robust digital component, free digital and print distribution, innovative advertising platforms and solid measurements of results ensures increases in distribution and market share.

Since launching the digital distribution last March, the site has received more than 3 million hits, over 150,000 visits and almost one million page views. 

About El Latino Semanal Inc.: El Latino Semanal is the largest and oldest Spanish broadsheet weekly in DMA 38/H28. It is the only Hispanic publication with measured distribution and readership. It started in 1976, serving 30K Hispanics. Today, El Latino Semanal reaches a Hispanic population approaching 500,000 (as per the last census adjustment.) The Latino Semanal markets to the English reluctant, the non-Hispanics whites who want to reach the Hispanics and its core community from Boca Raton to Ft Pierce. 

Contact:   
Jose R. Uzal, National Sales Manager 
561-310-5333   
E-mail: [email protected]  


Dr. Robert Shapiro: “For the Sake of Its Credibility, the P.R. Government Should Pay Doral Now”

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Dr. Robert Shapiro: “For the Sake of Its Credibility, the P.R. Government Should Pay Doral Now”

Says Governor Garcia Padilla is Damaging Investors’ Trust


WASHINGTON, Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — In response to Friday’s court ruling requiring the Government of Puerto Rico to honor the Doral Financial Corporation tax agreement, former Undersecretary of Commerce for the Clinton Administration and economic advisor to Doral issued the following statement:

“The courts have spoken and validated Doral’s tax claim.  I hope that the Government of Puerto Rico will respect this ruling and the rule of law, and pay Doral the money it is entitled to.  Unfortunately, Governor Garcia Padilla may not have gotten the message.  The statements that his administration will not at this time abide by the court’s decision is a warning to investors about the willingness of Puerto Rico’s current government to honor its commitments.

This is a dangerous step.  Today Puerto Rico’s government refuses to pay Doral.  Should Puerto Rico’s bondholders and investors be worried about tomorrow?  They need to know they can trust that the Commonwealth government will pay its bills and honor its commitments.  Right now, the Governor Garcia Padilla is damaging that trust.

My research has demonstrated that Puerto Rico and its government have the financial capacity to pay Doral.  For the sake of its credibility and the Puerto Rican economy, it should do so now.”

For more information on case of Doral vs. the Hacienda and events leading up to the court decision, visit www.DoralPuertoRicoFacts.com.

Doral Financial Corporation is a bank holding company engaged in banking, mortgage banking and insurance agency activities through its wholly-owned subsidiaries Doral Bank, with operations on the mainland U.S. (New York metropolitan area and northwest region of Florida) and Puerto Rico. Doral Financial Corporation’s common shares trade on the New York Stock Exchange under the symbol DRL.

Contact: Miriam Warren
[email protected]; +1-202-772-2186


Blue Moon Brewing Company® Partners With L.A. Artist For An Artfully Crafted Mural

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Blue Moon Brewing Company® Partners With L.A. Artist For An Artfully Crafted Mural

Blue Moon® Will Make Donation to SPARC to Help Inspire Further Wall Restorations


DENVER, Oct. 13, 2014 /PRNewswire-HISPANIC PR WIRE/ — This fall, Blue Moon Brewing Company® is embracing its artfully crafted heritage by partnering with Los Angeles-based artist Wenceslao Quiroz to create a mural in the Boyle Heights neighborhood of Los Angeles. The mural will be a rendition of one of Quiroz’s unique works and will be completed in time to close out Hispanic Heritage Month on Oct. 15. To inspire further beautification in the community, Blue Moon will make a donation to the Social and Public Art Resource Center (SPARC).  

The mural site, located on a wall at 2001 7th St. in Los Angeles, is one of many walls that have been used as canvases for illegal graffiti in Boyle Heights, an issue SPARC has been working to alleviate for more than 30 years. Blue Moon’s $5,000 donation to SPARC will help fund future art projects in the area.

“We are excited to continue building on SPARC’s legacy of public arts projects in the community and to be able to support the arts in L.A.,” said Keith Villa, founder and head brewmaster at Blue Moon Brewing Company. “L.A. is known for its history of Latino muralists, so we are delighted that Blue Moon can help expand on SPARC’s efforts to help preserve the city’s colorful landscape.”

Quiroz’s celebration of culture in his artwork made him a clear choice for Blue Moon, whose founder has also drawn inspiration from his own Hispanic heritage when it comes to his art of brewing. Similar to Villa, Quiroz adheres to a strong work ethic that promotes unity and empowerment.

Locals will have an opportunity to meet Quiroz Oct.15 at 6 p.m. at a restaurant on East 7th St. and Mateo St. across from the mural site. The meet-and-greet will also include a short program to present SPARC with the donation and celebrate the completion of the mural.

For more information or to make a donation to SPARC, visit www.sparcinla.org. To learn more about Blue Moon Brewing Co., visit www.BlueMoonBrewingCompany.com, or go to www.facebook.com/bluemoon and www.twitter.com/BlueMoonBrewCo.

About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.


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