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Sports, Millennials, Social Responsibility And Storytelling Are Among Topics At Hispanic Television Summit Thursday, October 2, New York City

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NEW YORK, Sept. 25, 2014 /PRNewswire-HISPANIC PR WIRE/ — Key topics at the 12th Annual Hispanic Television Summit, on Thursday, October 2nd at the Marriott Marquis in New York City and presented by Broadcasting & Cable and Multichannel News magazines, will reflect increased interest in the Hispanic TV business by general market executives. Topics include the importance of sports, “total market” approach to media, Hispanic millennials, social consciousness, promotion, multi-screen distribution and the art of storytelling.

Five panels are complemented by keynote interviews and special presentations about the state of Hispanic advertising; sports rights; future distribution of FIFA World Cup and the Olympics; the importance of Mexican soccer; and the role of socially conscious storytelling for millennial Hispanics. Additionally, there will be an awards ceremony in recognition of DISH and Major League Soccer (MLS) for their leadership in Hispanic television. Alfredo Rodriguez, VP Marketing for the DishLATINO brand, will accept for DISH, and Commissioner Don Garber will accept on behalf of Major League Soccer (MLS).

“The general market has taken note of the Hispanic TV business, which is why we have more speakers and first-time registrants from the general market this year,” said Louis Hillelson, Vice President/Group Publisher of Broadcasting & Cable and Multichannel News. “The agenda is suited to provide valuable insights for newcomers, as well as those seasoned in the Hispanic TV business.”

The Hispanic Television Summit is the signature annual conference for those in the business of television and video intended for Hispanic audiences. The Summit attracts about 500 executives representing advertising, brands, programmers, production, pay television, broadcasters, digital, technology suppliers, researchers, marketing firms and financial investors.

The opening keynote features media leader Monica Gadsby, CEO, SMG Multicultural & Latin America, whose agencies represents nearly 40% of the Hispanic media market. An advertising panel will address general market influence on media buying; programmatic placement; millennials; “total market” approach to media; and measurement. The panel is moderated by Tom Maney, EVP, Ad Sales, Fox Hispanic Media, and includes Gloria Constanza, d exposito & Partners; Gonzalo del Fa, GroupM Multicultural; Carol Hinnant, Rentrak; Steve Mandala, Univision Communications Inc.; Eric Mathewson, WideOrbit; and Cesar Sroka, OMD Multicultural.

A programming panel addresses the creation of new content in either English or Spanish and features Michael A. Garcia, Televisa USA; Aymeric Genty, Alterna’TV; Linda Ong, TruthCo; Lynnette Ramirez, NUVOtv and Fuse; and Bilai Joa Silar, U.S. Hispanic.

The sports roundtable focuses on sponsors and fans, and includes Antonio Briceno, beIN SPORTS; John Fitzgerald, ESPN Deportes; and Leonardo R. Torress, DishLATINO Brand. The sports focus continues with a guide to Mexican league soccer and features Manuel Abud, President and CEO of Azteca America, and Gustavo Guzman, President of US Operations at Azteca and President of Grupo Salinas Sports, a Mexican league club ownership group.  Another sports presentation by Frank Dunne, Editor, TV Sports Market will address sports TV rights. This is followed by a special discussion about the future of World Cup and the Olympics, featuring Andres Cantor, the sports anchor for Telemundo;Ruben Mendiola, President, mun2; and Gary Zenkel, President, NBC Olympics and President, Operations & Strategy, NBC Sports Group.

The marketing roundtable focuses on best practices for driving the growth of Hispanic TV audiences and is moderated by Adriana Waterston, SVP, Horowitz Research. Panelists include Stacie M. de Armas, VP, Nielsen; Geetanjali Dhillon, Cine Sony Television; Victor Garcia Bory, Cablevision; Jose Luis Valderamma, Hispanic Group Corp.; and Millie Zdziebkowski, Comcast.

The discussion of attracting audiences, specifically millennials, continues with an interview by Alicia Menendez, Host of Fusion’s “Alicia Menendez Tonight,” featuring James Goldston, President, ABC NEWS, and Isaac Lee, CEO, Fusion and President, Univision News.

Another panel addresses the challenges of multi-screen distribution and includes Juanjo Duran, YouTube; Ashley Jordon, Fashion One; Tom Mohler, Olympusat Holdings; Otto Padron, Meruelo Media; and Luis Torres Bohl, Mexicanal.

The closing keynote conversation is about storytelling ND socially responsible television. Author Paul Cuadros of the soccer-related reality series “Los Jets” on NUVOtv joins Executive Producer Lynda Lopez and discuss their collaboration with Mark Landsman and Jennifer Lopez in placing a human face to the story of illegal immigration.

The Hispanic Television Summit is produced by The Schramm Marketing Group, which is based in New York City.

To register, please visit: http://hispanictvsummit.com/ or contact Jennifer Ware at 917-281-4718 or [email protected]. 

To sponsor, contact Louis Hillelson at 917-281-4730 or [email protected].

About Broadcasting & Cable and Multichannel News

Broadcasting & Cable and Multichannel News serve the television industry with respected, industry-leading websites, weekly print publications, daily e-newsletters and events. Broadcasting & Cable covers the broadcast, cable and syndication markets, while Multichannel News focuses on programming, marketing, finance and more for the cable and telecommunications industries.

Contact: Joe Schramm, 212-983-0219, [email protected]


International Latin Sensation Noelia Storms The Music Charts With Her Latest Hit Single “Spell” Featuring TIMBALAND

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International Latin Sensation Noelia Storms The Music Charts With Her Latest Hit Single “Spell” Featuring TIMBALAND


BEVERLY HILLS, California, Sept. 25, 2014 /PRNewswire-HISPANIC PR WIRE/ — Billboard Award winner recording artist Noelia with 10 Top 40 Latin Hits and 3 Top 40 English language Dance Hits and over six million albums sold is set to embark on a worldwide promotional and concert tour with numerous appearances. Her tight schedule with non-stop performances begins this Fall’ 2014 and will spread out until Summer’ 2015. She will be catering to brand new markets that are opening to her music.

Photo – http://photos.prnewswire.com/prnh/20140925/148338
Audio – http://origin-qps.onstreammedia.com/origin/multivu_archive/ENR/148337-Noelia-Spell-MP3.mp3

“Spell,” produced and featuring American Icon TIMBALAND, and Russian Artist Peter Dranga and written by Ellis Corte & Noelia is a Pop Dance Single Song that comes will all the ingredients and the mixture of rhythms and fusions from all parts of the world. She is considered one of the hottest and Latin singer of our time and has graced the cover of various national and international known major magazines in the Latin and world-wide markets including Maxim Espanol USA, Maxim en Espanol, H for Man and was named by People Magazine en Espanol as one of their Fifty Most Beautiful People.

Even with her busy schedule Noelia finds time to get involved with non-profit organizations. Last year she donated to the Boys and Girls Club a generous donation and this year she was part of a great star line up for an Official Oscar Party benefiting each celebrity hosts favorite Charity that included hosts James Cameron, Charlize Theron, Halle Berry and representing the Latin community no other than Noelia. She has also been recognized by city officials as well as from the State Legislatures for her kind contributions.

Noelia is not afraid of criticism and change, she keeps developing new sounds and trends and her fan base around the world keeps growing by the minute.

For more information on Noelia please
visit: www.noelia.tv/concert
Facebook: www.facebook.com/officialnoelia
Instagram/noeliaofficial

For Story Opportunities Please Contact Nicole Myers @ (818) 571-0257
or via email: [email protected]


Miller Lite Brings Danny Trejo And Richard Rawlings To Dallas To Celebrate Hispanic Heritage Month

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Miller Lite Brings Danny Trejo And Richard Rawlings To Dallas To Celebrate Hispanic Heritage Month

Friendly Competition to Take Place for Chance at $10,000 Donation in Celebrity’s Name


CHICAGO, Sept. 25, 2014 /PRNewswire-HISPANIC PR WIRE/ — Miller Lite is celebrating Hispanic Heritage Month with Danny Trejo and Richard Rawlings by making a $10,000 contribution to the ¡Adelante! U.S. Education Leadership Fund. The two celebrities will go head to head during a friendly beer sales competition slated to take place before the start of the Sept. 28 Cowboys game at AT&T Stadium in Dallas.

Logo – http://photos.prnewswire.com/prnh/20140612/117452

Trejo, best known for his role in “Machete,” and Richard Rawlings from Discovery Channel’s “Fast N’ Loud,” will each have 30 minutes to sell as much beer as possible in the Miller Lite Corral in order to be declared the winner.

Miller Lite will make a $10,000 donation on behalf of the winning celebrity to ¡Adelante! U.S. Education Leadership Fund, a non-profit organization that focuses on providing leadership development and scholarships for Hispanic college students.

“We are delighted to add extra excitement to the Miller Lite Corral during the game that celebrates Hispanic Heritage Month. We hope consumers also get excited about it and choose to take part in the friendly competition or at least cheer on their favorite celebrity,” said Paul Stiff, MillerCoors regional alliances manager for the central region of Texas. “We encourage our fans to join in on the celebration, experience our new packaging, and enjoy some Miller Time before the game.” 

An on-field check presentation will take place during half-time to announce the winner and present the funds to ¡Adelante!  Miller Lite’s donation will be used to help further the education and professional development of Latino students.

Miller Lite, the official beer sponsor of the Dallas Cowboys, believes that making great beer requires great responsibility. For more information on Miller Lite, visit www.Facebook.com/MillerLite, follow @MillerLite on Twitter or visit www.MillerLite.com. Consumers can make a donation to ¡Adelante! by visiting www.adelantefund.org.

About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller Fortune (MillerFortune.com, Facebook.com/MillerFortune, @MillerFortune on Twitter) is brewed with caramel malt and cascade hops for a balanced taste and smooth finish. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter).  Known as the Champagne of Beers, it was introduced in 1903 and is still brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.


Top Three Winners of Liberty Power Bright Horizons Scholarship Award Announced

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The top three winners of the second annual Liberty Power Bright Horizons Scholarship award were honored at a gala during the United States Hispanic Chamber of Commerce National Convention, which took place in Salt Lake City, Utah September 21 - 23. A total of $18,000 was awarded. From left to right: David Hernandez, co-founder and CEO of Liberty Power; Ileana Delgado, Blane Wilson, and Chelsea Clark, recipients of the Bright Horizons Scholarship.





Top Three Winners of Liberty Power Bright Horizons Scholarship Award Announced


Liberty Power and United States Hispanic Chamber of Commerce Foundation award $20,000 in Scholarships to the nation’s top STEM students


FT. LAUDERDALE, Fla., Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Liberty Power, the nation’s largest independent retail electric supplier, is proud to announce the top three winners of its second annual Liberty Power Bright Horizons Scholarship program. The scholarship – a collaborative effort between Liberty Power and the United States Hispanic Chamber of Commerce (USHCC) Foundation – awarded three college students a collective $18,000 during the USHCC National Convention which took place September 21 – 23 in Salt Lake City, Utah. A fourth scholarship has been added this year in the form of a $2,000 “People’s Choice” award and will be presented next month as part of a social media competition.

Photo – http://photos.prnewswire.com/prnh/20140923/148080
Logo – http://photos.prnewswire.com/prnh/20120712/FL38325LOGO

The top three winners of the second annual Liberty Power Bright Horizons Scholarship award were honored at a gala during the United States Hispanic Chamber of Commerce National Convention, which took place in Salt Lake City, Utah September 21 - 23. A total of $18,000 was awarded. From left to right: David Hernandez, co-founder and CEO of Liberty Power; Ileana Delgado, Blane Wilson, and Chelsea Clark, recipients of the Bright Horizons Scholarship.

“We continue to enjoy working with Liberty Power on the Bright Horizons Scholarship. It’s an incredible feeling to know that you’re making a big impact in the lives of these students,” said Marc Rodriguez, Chairman of the USHCC Board.

The Bright Horizons Scholarship is for college students studying science, technology, engineering and mathematics (STEM) with an interest in pursuing a career in energy or the environment.

The top three winners were chosen by a selection committee that included: seven business leaders and policymakers within the energy industry, last year’s Bright Horizons grand prize winner, Tatiana Narvaez, and a communal vote from Liberty Power employees. They  elected one grand prize winner to receive a $10,000 scholarship, one first runner up to receive a $5,000 scholarship, and one second runner up to receive a $3,000 scholarship. The top three winners were honored by David Hernandez, co-founder and CEO of Liberty Power, and the USHCC during the annual convention’s closing gala on September 23.   

“Spending time with this year’s Bright Horizons Scholarship winners has been very rewarding. Learning about their accomplishments and passion for energy and the environment at such a young age is incredible,” said Mr. Hernandez. “Our partnership with the USHCC Foundation to help today’s youth pursue their educational goals continues to be a wonderful endeavor.”

The $10,000 scholarship was awarded to Blane Wilson, who is earning his undergraduate degree in electrical engineering from Stanford University.

“When I found out I was a scholarship winner, I was overcome with gratitude for being recognized and offered the opportunities that come with this honor,” said Mr. Wilson. “This award encourages me to continue pursuing my career, where I hope to address the world’s growing energy demand while protecting our environment. I want to advocate STEM education for underrepresented students whose perspectives can build better solutions in whatever field they’re passionate about.”

The $5,000 scholarship was awarded to Chelsea Clark, an undergraduate student at The University of Texas at Austin in chemical engineering.

“I felt so humbled and honored to be chosen as a winner of this scholarship. This means I will be able to focus on pursuing my ultimate career goal of doing research and development in the energy industry,” said Ms. Clark. “I hope my work can help supplement the world’s projected energy demand and reduce our total carbon footprint in the process.”

Ileana Delgado was awarded the $3,000 scholarship. She is earning her master’s degree in industrial engineering at The University of Texas at El Paso.

“When I was told I was one of the top three winners I could not believe it. Being a winner means being proud of what I have already achieved and being hopeful of what is to come,” said Ms. Delgado. “As an industrial engineer, I will be able to help future generations by optimizing sustainable processes in order to make them affordable.”

The recipient of the fourth scholarship, valued at $2,000, is still up for grabs. The newest element of the Bright Horizons Scholarship program involves a social media competition. Six finalists have been selected and will need to collect as many votes as possible via Facebook to take home the “People’s Choice” award. The voting opened on September 22 and runs through October 17. The winner will be announced in late October. To learn more about the People’s Choice award, and to vote for the winner, visit Liberty Power’s Facebook page at www.facebook.com/LibertyPowerCorp.

About Liberty Power
Headquartered in Fort Lauderdale, Florida, Liberty Power is the largest completely independent, privately-held retail electric supplier in the United States based on 2014 KEMA rankings of electric retailers. The company is also the first minority-owned supplier with a national footprint, and the largest Hispanic-owned energy company in the United States according to Hispanic Business. Liberty Power provides large and small businesses, government agencies and residential customers with low-cost electricity and exceptional customer service.

For more information on Liberty Power, please visit www.libertypowercorp.com

About the United States Hispanic Chamber of Commerce
Founded in 1979, the USHCC actively promotes the economic growth and development of Hispanic entrepreneurs and represents the interests of nearly 3 million Hispanic-owned businesses in the United States that generate $465 billion annually. It also serves as the umbrella organization for more than 200 local Hispanic chambers in the United States and Puerto Rico. For more information, please visit www.ushcc.com.  

About the United States Hispanic Chamber of Commerce Foundation
The USHCC Foundation is committed to giving Hispanic entrepreneurs life-long learning by developing and implementing initiatives and educational campaigns to awaken and nurture their entrepreneurial spirit. The Foundation leverages corporate and public support to ensure that existing and aspiring Latino entrepreneurs gain access and achieve success in the world of business. Please visit www.ushccfoundation.org for more information on the USHCC Foundation.

Liberty Power is a registered trademark of Liberty Power Corp. LLC, whose subsidiaries are certified and licensed to provide retail electric service by the PUC / PSC of CA, CT, DC, DE, IL, ME, MD, MA, MI, NJ, NY, OH, PA, RI, TX and VA.

Liberty Power Logo.

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/en/multimedia/


Celebrating the Heritage of Tomorrow with Verizon

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Celebrating the Heritage of Tomorrow with Verizon


Verizon Communications Celebrates Hispanic Heritage Month


HOUSTON, Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, Verizon Communications recently debuted its “Heritage of Tomorrow” campaign.  This initiative aims to spotlight Hispanic individuals, groups and ideas making a positive impact in their communities by building a better future through the use of technology.

Six real stories told through a series of videos and images introduce Verizon consumers to six distinctive ideas that have improved the lives of others. Creative visuals and real-life conversations blend with fun and engaging dialogue to bring these individuals to life, in their own words. The end result is a thought-provoking representation of going beyond the norm to create lasting legacies.  

“We’re extremely proud of the energy and passion in these stories,” said Kim Collins, Director of Multicultural Marketing at Verizon Wireless. “As a company passionate about advances in technology and communications to enrich and empower people to move ahead in all aspects of life, Verizon is committed to empowering and recognizing Hispanic achievement.”

“It’s a simple idea: human ingenuity paired with Verizon’s technology can create positive change,” said Vicent Llopis, Executive Creative Director at Lopez Negrete Communications. “It’s also a campaign about celebrating untold stories, which meant the videos had to be compelling and shareable, while also conveying clearly and directly the relationship between Verizon and the Latinos sharing their stories.”

Lopez Negrete Communications will create more than 30 videos, using a blend of styles from documentary narratives to intimate one-on-one interviews, and will push the digital aspect of the campaign through the creation of a unique English- and Spanish-language landing page. Campaign messaging is published on the Spanish-language Verizon Wireless Twitter account and the Somos Verizon FiOS Facebook and Twitter accounts. The landing page offers one convenient place to experience all the videos, sharing how technology can positively affect the future.

“Latino achievement and traditions continue to play a major role in shaping U.S. culture. For months, and in some cases years, Verizon has provided the technology, resources and support to make possible Hispanic contributions in the U.S. This campaign does an excellent job of telling some of those human stories,” said Oscar Madrid, Director of Multicultural Marketing at Verizon.

To view these stories on the dedicated Heritage of Tomorrow website, visit http://www.verizon.com/creafuturo/.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in the Hispanic marketplace and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy Lopez Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand leadership, digital, social media, public relations, and promotions. Award winning throughout a rich, 29-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Wal-Mart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, NBCU Entertainment, Kraft Foods (Singles and Natural Cheeses), and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees who keep clients at the forefront of a burgeoning Hispanic market.

Alcohol Justice Researchers Publish New Articles on State Alcohol Excise Taxes and Alcohol Ads on Public Transit in Journal of World Medical and Health Policy

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SAN RAFAEL, California, Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Researchers at Alcohol Justice have received news that accounts of two long-term projects have been published in a special alcohol policy issue of World Medical and Health Policy. “Optimal U.S. State Alcohol Excise Taxes to Recover Government Cost of Excessive Consumption” by Holley Shafer, and “Alcohol Ads on Public Transit: Policies From Major Metropolitan Areas in the United States” by Sarah Mart and Jessica Blakemore, are now available.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

Shafer’s study measures the abysmal failure of state governments to raise additional taxes to compensate for direct government and societal costs of alcohol-related health care, crime prevention, productivity loss, criminal justice, and property damage. Excessive alcohol consumption causes an estimated $223 billion in economic harm annually in the United States with $94 billion in direct cost to federal, state, and local governments.

“This study illuminates the tremendous shortfall of alcohol excise taxes to recover the significant economic cost of excessive consumption borne by states,” stated Shafer, Senior Research and Policy Analyst at Alcohol Justice. “Raising alcohol excise taxes is the single most effective public health intervention to reduce excessive consumption and alcohol-related harm, and states can use these optimal figures as a starting point to examine their alcohol tax policies.”

Mart & Blakemore studied the presence and types of alcohol advertising policies for public transit in major metropolitan areas in the United States. They analyzed these policies to find whether they ban or allow alcohol ads on public transit. Then they looked at actual ad ban language to categorize its location in agency policy, contract requirements, or government policy.

“Cities and counties do not have to accept alcohol ads, on transit vehicles or other public property,” said Sarah Mart, Director of Research at Alcohol Justice. “Instead, municipalities should demand that sign brokers such as Clear Channel bring in advertising that does not pose documented threats to the safety of children who live there. Municipalities should protect youth by refusing to advertise harmful products such as alcohol.”

To request an electronic copy of either article, please email the authors.

Click the following links to read Alcohol Justice fact sheets about increasing alcohol taxes and out-of-home alcohol advertising.

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336


U.S. Department of the Treasury, U.S. Department of Housing & Urban Development, and the Ad Council Launch New Public Service Ads to Reach Struggling Homeowners

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U.S. Department of the Treasury, U.S. Department of Housing & Urban Development, and the Ad Council Launch New Public Service Ads to Reach Struggling Homeowners


Ongoing effort urges homeowners with mortgage trouble to learn about free foreclosure prevention assistance through the Making Home Affordable Program


WASHINGTON, Sept. 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — In an effort to increase awareness of the Making Home Affordable® (MHA) Program’s free resources and assistance for struggling homeowners, the U.S. Department of the Treasury (Treasury), the U.S. Department of Housing and Urban Development (HUD), and the Ad Council today launched a new series of public service advertisements (PSAs) as a part of their Foreclosure Prevention Assistance campaign.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7324252-ad-council-treasury-hud-nuevos-anuncios-servicio-publico-hacen-hogares-asequibles/

MHA launched in 2009 and is a critical part of the Administration’s strategy to help homeowners avoid foreclosure, stabilize the country’s housing market, and improve the nation’s economy. The program offers a range of solutions, including lower monthly mortgage payments for struggling homeowners, as well as options for unemployed or underemployed homeowners and those who owe more than their homes are worth. To date, MHA has helped more than 1.5 million families nationwide.

This latest phase of the campaign aims to reach struggling homeowners who may be current on payments, but are, as a result of some hardship, juggling expenses to make ends meet. Many of these homeowners may be unaware that MHA has expanded its options, and may have a solution available to address their particular financial situation.

Nearly 1 in 17 homeowners has fallen behind on his or her mortgage, underscoring the continued need for MHA, which was recently extended through at least December 31, 2016.

“As the economy continues to heal from the Great Recession, many homeowners still struggle to make their mortgage payments,” said Deputy Treasury Secretary Sarah Bloom Raskin. “The good news is that help is still available. This new PSA campaign is our latest effort to raise awareness of the free government resources available through Making Home Affordable to assist struggling homeowners in avoiding foreclosure.”

“Although the housing market and economy are making a steady recovery, many struggling homeowners would still benefit from the one-on-one counseling services a HUD-approved housing agency can provide them,” said Federal Housing Administration Commissioner Carol Galante. “More than 1.5 million families have already benefitted from the Making Home Affordable Program, and we hope this effort to educate homeowners will lead to many more families using these free services and getting the help they need to stay in their homes.”  

“While MHA has already helped so many across the country, our research shows that many families continue to rebalance their finances to meet their mortgage payments. They know they need help but don’t know where to find it,” said Peggy Conlon, president and CEO of the Ad Council. “We hope the advertising will reach those in need, letting them know they don’t have to face this problem alone and inspiring them to reach out for help.”

Ad Council research shows that many homeowners are juggling their finances each month in order to pay their mortgage. They may fall behind on other bills, work two jobs, and find ways to fix things around the house themselves in order to make ends meet. Even if these struggling American homeowners are not behind on their mortgage payments, they could still reach out for help from Making Home Affordable. With that in mind, Chicago-based advertising agency Schafer Condon Carter (SCC) created pro bono the new TV, print, radio, outdoor and digital PSAs to strongly encourage homeowners not to give up hope and remind them that there are free resources available to help.

“This new campaign will broaden the reach of MHA and extend the message of its benefits to more Americans who are struggling every day to meet the financial demands of their mortgages,” said David Selby, President and Managing Partner of SCC. “The advertising seeks to resonate with these homeowners by acknowledging the commitment they make to  keep their homes while letting them know that there is additional help available.”

The PSAs, which are available in English and Spanish, direct homeowners to call 888-995-HOPE (4673) to speak one-on-one with experts at HUD-approved housing counseling agencies about solutions based on each family’s individual circumstances. The Hotline is available 24 hours a day, 7 days a week. Additionally, the campaign drives homeowners to MakingHomeAffordable.gov for program eligibility and information.

Per the Ad Council model, all PSAs will be aired and run in time and space donated by media organizations. Since the campaign was launched in 2010, media outlets have donated over $135 million in airtime and space.

To view the multimedia assets associated with this release, please click http://www.multivu.com/players/English/7324252-ad-council-treasury-hud-nuevos-anuncios-servicio-publico-hacen-hogares-asequibles/

 


President Obama to Speak at CHCI’s 37th Annual Awards Gala

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President Obama to Speak at CHCI’s 37th Annual Awards Gala


WASHINGTON, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — CHCI Chair Rep. Rubén Hinojosa announced today that President Barack Obama will address the largest Latino gala in the country at CHCI’s 37th Annual Awards Gala on Thursday, October 2, 2014 at the Walter E. Washington Convention Center.  This marks five of the past seven years President Obama has addressed the CHCI Gala, going back to when he was a presidential candidate in 2008.

Photo – http://photos.prnewswire.com/prnh/20140923/147986

Logo – http://photos.prnewswire.com/prnh/20110506/MM97615LOGO

“CHCI is proud to once again welcome President Obama to our 37th Annual Awards Gala on October 2nd,” said Rep. Rubén Hinojosa, CHCI Chair.  “His attendance reflects his ongoing commitment to the Latino community and to the future Latino and Latina leaders that CHCI works so hard to develop each year.”

CHCI’s 37th Annual Awards Gala, themed “Building Our Future, Together” will convene the nation’s largest and most prestigious gathering of Hispanic nonpartisan, public, and private sector leaders. The evening’s festivities will include the presentation of the CHCI Medallion of Excellence awards to journalist José Díaz-Balart and labor activist Eliseo Medina.  The CHCI Chair’s Medallion Award will be presented to Juliet V. Garcia, Ph.D., President of the University of Texas at Brownsville.

Chicago NBC 5 News Today anchor Zoraida Sambolin will serve as celebrity host for the gala ceremony and legendary East Los Angeles Chicano rock band Los Lobos will perform at the gala entertainment finale.  The multiple Grammy Award-winning band celebrates its 40th anniversary in 2014.

Each year, the CHCI Annual Awards Gala is the hallmark event during Hispanic Heritage Month in Washington, D.C., and serves as the unifying event for the Hispanic-American community. Proceeds from the Gala benefit CHCI’s award-winning leadership development programs which include: Ready to Lead (R2L®), R2L® NextGen, the Congressional Internship Program (CIP), the Public Policy Fellowship Program (PPF), and the Graduate Fellowship Program (GFP).

About CHCI
CHCI is the premier Hispanic nonprofit and nonpartisan 501(c)(3) leadership development organization in the country that educates, empowers, and connects Latino youth by providing leadership development programs and educational services. CHCI directly impacts the lives of more than 1,600 students and young professionals each year through its fellowships, congressional internships, scholarships, Ready to Lead (R2L®) college readiness program, and R2L NextGen program.  The CHCI Board of Directors is comprised of Hispanic members of Congress, nonprofit, union and corporate leaders. Visit www.chci.org, or join us on Facebook (@CHCIDC), Twitter (@chci) #CHCIHHM, LinkedIn, and YouTube.  CHCI’s Hispanic Heritage Month events are available via live stream at hhm.chci.org.

CHCI logo.


Aeromexico Announces Its New Direct And Nonstop Service From Monterrey To New York City

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Aeromexico Announces Its New Direct And Nonstop Service From Monterrey To New York City


MEXICO CITY, Sept. 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline continues to strengthen one of its main hubs at Terminal B Monterrey International Airport and announces its new direct flight to New York City, from where it provides its services at Terminal 1 at John F. Kennedy International Airport.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

As of December 8th this year, New York Aeromexico passengers will be able to enjoy daily service directly to this northern capital city on Embraer 190 jet airliners with 99 passenger seats, 11 of which are in Clase Premier, the Aeromexico business class cabin.

The new route will have the following flight schedules:

New York – Monterrey*

Monterrey – New York*

AM415

3 p.m.

7:17 p.m.

Daily

AM414

8:50 a.m.

1:51 p.m.

Daily

*The schedules are provided in local time and are subject to changes without notice.

Anko van der Werff, Aeromexico EVP of Revenue Management said: “We are very proud to announce this new flight between New York City and Monterrey. This new service extends our network connectivity to cities in Mexico like Guadalajara, Puerto Vallarta, Bajio-Leon, Queretaro, and Aguascalientes, among others. At the same time, U.S. passengers can connect from more destinations like Boston, Buffalo, Cleveland and Cincinnati, thanks to the Delta Air Lines codeshare flights, and to Rome and Barcelona in Europe, ​​among others.”

Meanwhile, Porfirio Gonzalez, CEO of Grupo OMA, said: “Aeromexico is one of our main partners, which today has a significant presence in Monterrey. Without a doubt, its domestic and international routes, including its flight to Asia from Terminal B, will bring benefits to the different industries that currently position Monterrey as the largest business center in Mexico.”

Aeromexico continues to work to position Monterrey as one of its main hubs, providing more options and better connectivity to 23 destinations including Chihuahua, Hermosillo, San Luis Potosi, Tampico and Torreon in Mexico; Tokyo, Japan and six destinations in the United States including San Antonio, Las Vegas, Atlanta and Detroit, the last two operated by SkyTeam airline alliance partner Delta Air Lines.

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About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in providing commercial aviation services in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans 78 cities on three continents, including 44 destinations in Mexico, 15 in the United States, 13 in Latin America, three in Europe, two in Asia and one in Canada.

The Group’s fleet of more than 115 aircraft is comprised of Boeing 787, 777, 767 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 jet airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 564 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com, www.skyteam.com and http://disfrutaam.tumblr.com.



(Español) Programa nacional que busca entregar galones de leche, tan rica in nutrientes a las familias necesitadas

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