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The Cheetos Brand Creates A Spectacle Of Mischief And Fun With The Launch Of Los Cheetahs, The Most Entertaining Futbol Club In The World

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The Cheetos Brand Creates A Spectacle Of Mischief And Fun With The Launch Of Los Cheetahs, The Most Entertaining Futbol Club In The World


Team to Kick Off Nationwide Tour with Inaugural Game in Long Beach, Calif. and


Special Guest Appearance


by Global Futbol Legend, Jorge Campos


PLANO, Texas, Oct. 29, 2014 /PRNewswire-HISPANIC PR WIRE/ — In what promises to be an entertainment experience unlike anything you’ve ever seen, Chester Cheetah, the official Cheetos brand spokes-cheetah, today announced the introduction of Los Cheetahs. This insanely talented team of trick fútbol players combines athleticism, theater and comedy — a spectacle only fitting for the most popular sport in the world and the most mischievous brand. Los Cheetahs will embark on a nationwide tour beginning with an event on November 8 in Long Beach, Calif.  To add to the magnitude of this news, global fútbol legend, Jorge Campos, is on the roster as one of Los Cheetahs’ goalies.

A Los Cheetahs game will not be your average soccer match because the players encourage audience participation and interaction with tricks throughout the entire event. This will be a definite difference from their opponent and arch nemesis, Los Jefes, who definitely don’t follow the fun, mischievous way Los Cheetahs play the game.

Even the venue for Los Cheetahs’ first event will be outrageous — a custom-built, over-the-top soccer stadium, right on the beach. It’s a fitting location for the introduction of this larger-than-life team and is designed to properly showcase Los Cheetahs’ wild antics.  

The timing for this spectacular and fun twist on the game could not be any better, as Americans are more interested in soccer than ever before. Between the 2010 and 2014 World Cups, the number of adults who attended a major soccer match nearly doubled — an increase of 87 percent. During that same period, the number of Americans who watched, attended or listened to a major soccer match increased by 32 percent.[1]

“Soccer is certainly enjoying its moment in the spotlight, especially following this summer’s World Cup. We felt this was the perfect time to bring fans a new, fun and exciting way to interact with the Cheetos brand through a sport they already love,” said Ram Krishnan, senior vice president and chief marketing officer, Frito-Lay North America. “Los Cheetahs builds on the Cheetos brand’s desire to bring families together, giving them the chance to explore their inner mischief while enjoying time with each other, as well as friends and other soccer fans.”

Campos, a celebrated global fútbol legend, also sees the event as a way to combine two of his greatest joys in life: fútbol and family. “For me and many others, soccer is so much more than a sport, it is a way of life, a passion as strong as family and something that is enjoyed and passed down from generation to generation,” he said. “I am excited to be a part of Los Cheetahs’ inaugural game, bringing together my love for soccer and showcasing a whole new style of the sport — fútbol with a playful twist. I’m looking forward to bringing some of my best moves out of retirement.”

Inaugural Game-Day Details
On November 8, game day enthusiasts can enjoy a non-stop celebration with a pre-game Fútbol Fiesta beginning at 11 a.m. PT. In addition to the 60-minute game, attendees will be able to enjoy free Cheetos snacks, local food trucks, face painting and family friendly games. Game time is 2 p.m. PT.

Following the November 8 game, Los Cheetahs will take their skills on the road throughout 2015 in select markets.

For more details on Los Cheetahs, including information on how to get tickets for the November 8 game, please visit www.CheetosFutbol.com, follow @ChesterCheetah and check us out at www.facebook.com/Cheetos.

About Cheetos
Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Cheetos by visiting www.facebook.com/Cheetos.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

[1] Nielsen Scarborough. June 9, 2014


Oglala Sioux President at REEL Recovery Film Festival – Los Angeles

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Oglala Sioux President at REEL Recovery Film Festival – Los Angeles

Leads Panel on Native American’s Struggle with Alcohol Following L.A. Premiere of Documentary  Radical Resistance Tour: Pine Ridge, South Dakota


SAN FRANCISCO, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Industry watchdog Alcohol Justice has organized a post film panel discussion on the impact of the illegal alcohol activity taking place in the town of Whiteclay, Nebraska, which borders the Pine Ridge, South Dakota Native American Reservation.

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What: Panel discussion following the Los Angeles premiere screening of Radical Resistance             Tour: Pine Ridge, South Dakota              

When: Thursday October 30th at 4:15 P.M.

Where: Laemmle’s NoHo Cinema 5240 Lankershim Blvd., North Hollywood, CA 91601

Who: Panelists:

  • Bryan Brewer, Oglala Sioux President
  • Evelyn Nieves, Independent Journalist
  • Sonny Skyhawk, Founder and CEO, American Indians in Film and Television
  • Jorge Castillo, Advocacy Director, Alcohol Justice
  • Shawn Imitates Dog, Director of Human Resources, House of Blues (Moderator)

Why:

  • 25% of Pine Ridge Reservation youth suffer from Fetal Alcohol Spectrum Disorder
  • 2/3 of Pine Ridge Reservation adults suffer from alcoholism
  • To stop the illegal alcohol activity at Whiteclay, Nebraska such as:
    • Retailer participation in alcohol smuggling into the Pine Ridge Reservation
    • Trade of alcohol for sex                              
    • Loitering at the premises of alcohol retailers with open containers           
    • The inability of Nebraska Liquor Commission to stop illegal retailer activity  
    • Recent homicides and physical violence
    • Alcohol sales to minors   
    • Alcohol sales to intoxicated people

About the Film:
Four liquor stores in the town of Whiteclay, Nebraska (population 12), are selling and bootlegging 4 million cans of beer a year into the Pine Ridge Reservation, South Dakota, where it is illegal to possess or consume alcohol. All types of criminal activities take place at the stores yet local law enforcement and the Nebraska state government have failed to act. The documentary shows what activists at Pine Ridge are doing to change the situation.The Radical Resistance Tour that produced the documentary is an autonomous project by a group of mediamakers and organizers. The film, produced in 2014, runs 25 minutes.

About the REEL Recovery Film Festival:
The film and the panel are part of the 6th Annual REEL Recovery Film Festival presented by Writers In Treatment. The REEL Recovery Film Festival celebrates recovery and strives to reduce the stigma of addiction and the anonymity of recovery. Writers In Treatment helps individuals suffering from alcoholism, drug addiction and other self-destructive behaviors get treatment. Tickets to the film and panel cost $10 and can be purchased online or at the event. No one will be denied attendance for lack of funds.

For the full festival schedule: http://bit.ly/1nNA7lZ

To buy tickets online: http://bit.ly/1oWkzxl

To learn more about Pine Ridge: http://bit.ly/133n46T

Contact: Michael Scippa: 415 548-0492
Jorge Castillo: 213 840-3336


Multicultural Health Marketing Ad Awards Winners Announced

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Multicultural Health Marketing Ad Awards Winners Announced


ATLANTA, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — The industry’s best multicultural health marketing was celebrated at the third annual Multicultural Health National (MCH) conference.  Presented by DTC Perspectives, the MCH National took place on Oct. 15-17 in Atlanta where Gold, Silver, and Bronze winners for 16 advertising awards categories were announced during a ceremony on Oct. 16.  

“The Multicultural Health Marketing Awards bring together the healthcare and advertising industries to honor those making communications and care more culturally relevant,” says Bob Ehrlich, CEO, DTC Perspectives.  “Congratulations to the finalists and winners for their great work, which was chosen from a diverse panel of ads in various categories across a number of media channels.”

Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 140 finalists spanning across 16 categories.  DTC Perspectives then reviewed each finalist in close detail, judging it against several criteria including originality, creativity, how well it broke through the clutter, and how well it engaged with its target audience – to determine the final winners.

Click here to view the finalists and winners.

Congratulations to all of the winners.  Join DTC Perspectives in October 2015 for the MCH National in Ft. Lauderdale, FL.  For more information, please contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.

About the Multicultural Health National
The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy.  The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts.

Join us for the 2015 Multicultural Health National next October in Ft. Lauderdale.  For more information on the awards, or to learn how to submit your campaign for next year’s awards, contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.

About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference.  Please visit www.dtcperspectives.com for more information.

Contact:
John Woodbridge
DTC Perspectives, Inc.
P: +1 770-302-6273 x105
Email: [email protected]

 


IMS Global Learning Consortium Awards Highest Certification Status to ETS Item Banking System

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IMS Global Learning Consortium Awards Highest Certification Status to ETS Item Banking System

Technology assures accessibility of test items to greatest number of students


PRINCETON, N.J., Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Educational Testing Service (ETS) has received two of the highest certifications provided by the IMS Global Learning Consortium for its Item Banking Information System (IBIS). Both certifications relate to the production, sharing and delivery of test content by computer not only to vendors but to the greatest number of students.

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One certification is for the ability of IBIS to produce Accessible Portable Item Protocol™ (APIP ®) conformant test packages — a technical standard for digital interchange of assessment content. The other is for IBIS’s ability to both import and export individual test items and entire test packages according to APIP conformance. This certification ensures that individual test items and entire test packages delivered on computers are accessible to the greatest number of students possible.

“This is just fantastic news and a testament to ETS’s standing as a leader in development of and compliance with educational data standards,” says Daniel Wakeman, ETS Vice President and Chief Information Officer. “We have been working with IMS Global for nearly 15 years, and in fact, Question and Test Interoperability — the leading open standard for defining test questions and results — is based on The Four Process Model work done at ETS.”

“The Item Banking Information System is a scalable state-of-the-art tool that we created for ETS to provide end-to-end test item management,” adds Jenny Gray, ETS Director of Information Technology.

“The system has a wide range of capabilities and supports all of the integral aspects necessary — Item Acquisition, Internal/External Review, Coding, Scoring Information (both machine and human-scored items), Quality Control Checks, Test Assembly, Form Specifications Conformance Validations, Test Packaging, Delivery and Spiraling Specifications, Statistical Review, Legal and Regulatory Requirements, Exposure Metrics, and many more,” says David Baum, ETS Director of Systems & Capabilities.

“One of the system’s wide-ranging features includes its enhancements to support APIP standardization,” explains Gary Driscoll, Senior Strategic Advisor, Information Technology. “These enhanced features include the ability to import, review, update and export APIP conformance items in a straightforward and reliable manner. This makes it easier for educators and testing organizations to quickly and reliably address the needs of their students and test takers.”

ETS and ETS-owned Computerized Assessments and Learning (CA&L) also have received IMS APIP conformance certification for ETS’s Test Operations Management System (TOMS) and the CA&L Test Delivery system. The 2014 IMS Global Learning Consortium e-Assessment Conformance Certification Challenge Platinum Award went to ETS, while CA&L received the Silver Award.

With these two latest awards, ETS’s IBIS has achieved all available APIP certifications for item banking and authoring systems.

About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

About IMS Global Learning Consortium (IMS Global)
IMS Global is a nonprofit organization that advances technology that can affordably scale and improve educational participation and attainment. IMS members are leading suppliers, institutions and government organizations that are enabling the future of education by collaborating on interoperability and adoption initiatives. IMS sponsors Learning Impact, a global awards program and conference to recognize the impact of innovative technology on educational access, affordability and quality. For more information, visit www.imsglobal.org.


(Español) Baja y One World Technologies aceptan penalidad civil de $4.3 millones, mejoramientos en el cumplimiento interno por no reportar minimotos y carritos go-kart defectuosos

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Arthur H. Hertz Endowed Professorship in Sports Tourism at St. Thomas University: Changing the Local Sports Industry

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Arthur H. Hertz Endowed Professorship in Sports Tourism at St. Thomas University: Changing the Local Sports Industry


MIAMI, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE — This Sunday, November 2, 2014, at the annual Bobcat Athletics Stone Crab Dinner, St. Thomas University (www.stu.edu) will be recognizing two extraordinary individuals who have changed our sports industry: Arthur Hertz and Dr. Jan Bell.

Logo – http://photos.prnewswire.com/prnh/20100709/STULOGO

Hertz, the Chairman and CEO of Wometco Enterprises, has generously donated $500,000 to establish the Arthur H. Hertz Endowed Professorship in Sports Tourism at St. Thomas University. A long-time business and civic leader, Hertz has been President of the Orange Bowl Committee, Chair of Visit Florida and Chairman of the Dade County Public Health Trust. His donation and vision allows St. Thomas to expand its Sports Administration Program internationally – widening to events such as the FIFA Cup and the Olympics. “I am very pleased to help St. Thomas University reach another level in their expertise in the field of Sports Administration,” said Mr. Hertz.

According to Street and Smith’s Sports Business Journal, the sports industry is the sixth largest in the nation. Sports Tourism is the fastest growing sector in the global travel and tourism industry, accounting in 2010 for +14% of overall travel and tourism receipts (World Sport Destination Expo statistic). The South Florida sports environment provides a natural laboratory setting for students to obtain valuable experience while pursuing their degrees. South Florida has one of the largest and most diverse sports industry clusters in the United States. There are four national sports franchises (NFL, MLB, NBA and NHL); NASCAR; PGA and LPGA; Sony Ericsson Tennis; and more than ten University athletic programs. Additionally, there are major sporting events/institutions ranging from the Orange Bowl Committee to the Bacardi Cup Regatta to the ING Miami Marathon. The annual economic impact is in the billions – a cross section sampling includes $200 million generated by the Orange Bowl; $463 million by the Super Bowl; and $165 million by the Miami-Dade Sports Commission.

The escalating prominence of sports in society is prompting a seismic shift in world tourism patterns. Sports Tourism is transformative to a country’s economy and image. At this juncture, the St. Thomas University School of Business is in the process of launching the Institute for Sports Administration (IFSA). Because of the Spo Ad Program’s long history of success, exceptional alumni base and strong areas of competencies, St. Thomas University is developing the Program into an Institute. The IFSA will offer undergraduate and graduate degrees as well as certificate and non-credit courses. It will also expand to meet the continuing instructional needs of sports industry professionals. There will be a strong research component and ongoing educational forums with national experts in the field.

As sports industry major league team players join the South Florida business elite, St. Thomas University President, Trustees, and academic leadership this Sunday for an “All You Can Eat” feast, Dr. Jan Bell will be inducted to the Bobcat Sports Hall of Fame. Dr. Bell has led St. Thomas’ Sports Administration Program for 30 years and has made it one of the top programs in the nation. With close to 1700 successful alumni, St. Thomas’s Sports Administration Program counts amongst its graduates 150 top level sports industry executives and more than 50 university athletic directors.

The Bobcat Athletics Stone Crab Dinner is the annual fundraiser for St. Thomas’s Athletics Department. The wait staff will be the University’s student-athletes – more than half of them are undergraduate Sports Administration majors. They are outstanding young men and women both athletically and academically. These young leaders have the highest average GPA at the University. The atmosphere is fun and casual, with a “tropical” dress code, not chic. Attendees will get the complete “Joe Stone Crab” experience, except it’s in the University’s Fernandez Family Athletic Center. To purchase tables/tickets interested party can go online: www.stu.edu/stonecrabdinner.

About St. Thomas University Sports Administration Program:

In 1973 St. Thomas University pioneered the first undergraduate Sports Administration (Spo Ad) Program, which received program approval by the North American Society for Sport Management (NASSM). Developed by a group of nationally known sports executives, the Sports Administration program blends liberal arts, business and sports administration courses in a curriculum designed to prepare graduates for management positions with college and school athletic programs, professional sports organizations, community and private fitness and recreation programs, and multipurpose facilities.

Presently, the Spo Ad Program offers both a B.A. and a B.B.A. in Sports Administration and on the graduate level an M.S. in Sports Administration; an M.B.A. with a specialization in Sports Administration; and the joint degrees of a J.D./M.B.A. or a J.D./M.S. Additionally, the SPOAD Program offers a 12-hour graduate certificate for those with bachelor’s degrees who wish to acquire specific skills in the area of sports management.

St. Thomas University’s Spo Ad Program is considered one of the top programs in the nation. Many of the 1500 successful STU Spo Ad Alumni work in the sports industry throughout the nation and the world, with over 50 Athletic Directors at Universities and more than 100 top level executives with sports franchises. STU alumni sports industry leaders include top executives in professional and college sports, stadium operations, sports marketing, sports journalism and athlete representation.

The Institute for Sports Administration aspires to become the national leader in the development of sports professionals who are transformative in their approach to their industry. Integral to this vision is the globalization of sports. With the development of the Institute, key areas of study will be introduced. Expanded majors/specializations will include fields such as Sports Tourism, Sports Marketing (emphasizing the new social media) and Sports Analytics. To implement these areas of study, the IFSA will recruit part-time and full-time faculty who are outstanding experts in their disciplines. They will be supported in their research and publishing by the IFSA.


MundoFox 22 And The YMCA Los Angeles Chapter Join Forces On The 2nd Annual Grand Park Health & Education Fair “Feria De La Salud y Educacion” On Sunday, November 9, 2014

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MundoFox 22 And The YMCA Los Angeles Chapter Join Forces On The 2nd Annual Grand Park Health & Education Fair “Feria De La Salud y Educacion” On Sunday, November 9, 2014

Free Health Screenings, Fitness Classes, Health & Education Information, and Featuring Grammy Award-Winning Recording Artist and Revered Mexican Actress, Ang
e
lica Maria.


LOS ANGELES, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — MundoFox 22, the Los Angeles MundoFOX flagship station in collaboration with the YMCA, today announced Feria De Salud y Educacion, a free interactive family friendly community health fair slated for Sunday, November 9, 2014, at Grand Park in Downtown Los Angeles. The second annual fair will provide free health screenings, flu shots, fitness classes and general information about health and education. Featuring live entertainment and interactive activities, the community event is open to all Angelenos and this year, welcomes Grammy award-winning singer/songwriter and revered Mexican actress Angelica Maria as the featured guest.

“Canal 22 MundoFOX, is committed to inform, educate and empower our community. We know that healthcare and education are essential elements, and when combined, are powerful tools to improve our families’ quality of life,” said Otto Padron, President of Meruelo Media. “We’re gearing up for open enrollment in November and the timing of our second annual Feria De Salud y Educacion is perfect. Our first year delivered over 20,000 visitors to Grand Park; we expect to exceed that number this year.”

Feria De Salud y Educacion is scheduled from 11am-4pm and is a major interactive health and education event that will feature fun for the entire family, interactive activities, fitness classes and live entertainment including Cheyo Carrillo. YMCA of Metropolitan Los Angeles will provide a hands-on booth experience for the entire family, with games, prizes and healthy lifestyle tips and educational information.  Additional partners will also provide guests with a variety of health and wellness information including educational booths, free screenings, and access to local healthcare experts, and designated group fitness areas for interactive classes like Zumba. In addition, the health fair will feature free, health conscious food options for the entire family.

In support of the community, MundoFOX 22 local news and MundoFOX network talent will be in attendance to greet attendees and sign autographs including Palmira Perez, Rolando Nichols, Francella Perez, Gustavo Vargas, Anabel Munoz, and more. MundoFox 22 thanks the generosity of its sponsors including Toyota, Health Net, Aids Healthcare Foundation, Herbalife, Anthem Blue Cross, Salud en Familia and Ventanillas de Salud. Look for ongoing Feria De Salud y Educacion event updates at #TuSaludEsTodo and at http://www.mundofox22.com/

About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group.  MM currently operates two Southern California Legendary media platforms;  the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles’ oldest Hispanic TV stations, KWHY-TV Canal 22, which is currently the flagship of MundoFOX Television Network.  MM also owns the first and only US Hispanic Super Station, Super LA, airing on its KWHY-TV second digital stream and reaching over 6 Million Homes over various multiple video delivery providers.  MM also operates television stations in Houston and Santa Barbara.  The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com.

Media Contact: Rebekah Salgado/562.228.8191
[email protected]

Advertising Sales: Ray Delgado/213.344.3722
[email protected]

 


Eight HBCU Bands Selected to “March On” to the 13th Annual Honda Battle of the Bands Invitational Showcase

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Eight HBCU Bands Selected to "March On" to the 13th Annual Honda Battle of the Bands Invitational Showcase





Eight HBCU Bands Selected to “March On” to the 13th Annual Honda Battle of the Bands Invitational Showcase


Tickets Now On-sale to Attend the Nation’s Premier Marching Band Showcase


TORRANCE, Calif., Oct 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — Students, alumni and fans of America’s Historically Black Colleges and Universities (HBCU) cast their votes online and took to social media to help their favorite marching bands advance to the 13th annual Honda Battle of the Bands Invitational Showcase. The final eight bands have been selected and will take the Georgia Dome by storm on January 24, 2015, when they showcase their incredible musical talent and electrifying showmanship in front of a packed crowd in Atlanta, GA.

Eight HBCU Bands Selected to "March On" to the 13th Annual Honda Battle of the Bands Invitational Showcase

Logo – http://photos.prnewswire.com/prnh/20141028/154727LOGO
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

The following eight bands will perform at the 13th Annual Honda Battle of the Bands Invitational Showcase:

  • Alabama State University, Mighty Marching Hornets (Southwestern Athletic Conference)
  • Bethune-Cookman University, Marching Wildcats (Mid-Eastern Athletic Conference)
  • Howard University, Showtime Marching Band (Mid-Eastern Athletic Conference); performing at Honda Battle of the Bands for the first time
  • Jackson State University, Sonic Boom of the South (Southwestern Athletic Conference)
  • North Carolina A&T University, Blue and Gold Marching Machine (Mid-Eastern Athletic Conference)
  • Southern University, Human Jukebox (Southwestern Athletic Conference)
  • Talladega College, Marching Tornado Band (Gulf Coast Athletic Conference); performing at Honda Battle of the Bands for the first time
  • Tennessee State University, Aristocrat of Bands (Ohio Valley Conference)

Tickets to the Honda Battle of the Bands are available for purchase now on the official website, starting at just $10. The participating eight HBCUs will receive a $20,000 grant from Honda to support their music education programs, plus travel to and accommodations in Atlanta for the Invitational Showcase. The final eight were selected through a process that included online fan voting, as well as feedback from band directors, HBCU school presidents and representatives from American Honda.

This year’s theme, “March On,” serves as a reminder to students and fans that life on and off the field is a journey, and no matter the challenge, the dream or what may lie ahead, learning never stops as long as you commit to “March On.”

“Honda congratulates the eight bands selected to participate in the Invitational Showcase and thanks all of the schools, students, alumni and fans that participated in the process leading to Atlanta,” said Stephan Morikawa, Assistant Vice President, Corporate Community Relations, American Honda Motor Co., Inc. “Honda is committed to supporting education at HBCUs by investing in their programs and providing a platform aimed at helping students realize what Honda calls The Power of Dreams.”

The 2015 Invitational Showcase will feature the first-ever Honda Battle of the Bands Power of Dreams Award. Participating teams and fans will have the opportunity to nominate an outstanding member of their community who is working to help students achieve their dreams. Honda will then select a winner who will be recognized in Atlanta at the 2015 Honda Battle of the Bands Invitational Showcase.

For updates, follow the Honda Battle of the Bands and join the social media conversation using #HBOB.

For more information on the 2015 Honda Battle of the Bands, visit HondaBattleoftheBands.com.

About Honda

Honda’s long-standing commitment to the support and success of the nation’s Historically Black Colleges and Universities (HBCU) began more than 20 years ago with the establishment of the Honda Campus All-Star Challenge, a program designed to showcase the academic gifts and prowess of HBCU students. American Honda began its support of Honda Battle of the Bands more than 12 years ago as an effort to support HBCU music programs.

Honda seeks to be a company that society wants to exist, creating products and technologies that improve the lives of people while minimizing the environmental impacts of its products and business operations to ensure a sustainable future for society. Honda is also committed to making positive contributions to the communities where we do business, to socially responsible business practices and to the promotion of diversity in our workforce. From our involvement in STEM education and HBCUs to our support of pediatric brain tumor research, and support of volunteer efforts by Honda associates, including environmental clean-up activities, Honda believes in giving back to the communities where we live and work. Find out more at csr.honda.com.

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(Español) Celebridades se unen a Carmina Zamorano en el evento benéfico Haras Cup a favor de los niños

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Children’s Teeth Tops Parents’ Halloween Concerns, According to New Survey

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Children’s Teeth Tops Parents’ Halloween Concerns, According to New Survey

Kids’ Healthy Mouths Campaign Celebrates National Brush Day® on November 1st


NEW YORK, Oct. 28, 2014 /PRNewswire-HISPANIC PR WIRE/ — This Halloween more than two-thirds of parents say they are concerned about their children’s teeth; far more than those who are concerned about stomachaches, costume choices and nightmares. With more than 80 percent of parents saying their kids will participate in a Halloween celebration this year, and with cavities being a top concern, the Kids’ Healthy Mouths campaign is celebrating National Brush Day® on November 1st to reiterate the importance of brushing for two minutes, twice a day every day.

National Brush Day® is an ongoing initiative celebrated on November 1st on behalf of the Kids’ Healthy Mouths campaign, which was initially launched by The Partnership for Healthy Mouths, Healthy Lives and the Ad Council in August 2012. Kids’ Healthy Mouths recently announced a new series of PSAs, created pro bono by ad agency Grey New York, which feature humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than many other things parents will try to teach their children.

“National Brush Day® is a wonderful time to remind parents about the importance of their children’s oral health, especially after a candy-heavy holiday like Halloween,” said campaign spokesperson, and former host of E! News, Kristina Guerrero. “This will be my son Mateo’s second Halloween and first ever National Brush Day®. It is crucial to instill good dental habits early in life and it’s great to have a day dedicated to spreading the word about getting kids to brush for two minutes, twice a day.”

To take part in National Brush Day®, parents and caregivers can join the Kids’ Healthy Mouths communities and share new campaign images on Facebook and Twitter (@brush2min2x). In addition to an extensive public relations and social media campaign, Kids’ Healthy Mouths is kicking off its first video contest leveraging Zooppa.com, the world’s leading crowd sourced marketing platform for producing creative content. The contest will encourage amateur and professional video makers to create videos showing how difficult it is to teach a child something if a parent only has two minutes, leveraging the campaign strategy and using the hashtag #BrushRules. 

“We are so excited to see the continued success of this extraordinary campaign,” said Ad Council CEO, Peggy Conlon, “This campaign truly exemplifies the power of advertising to impact attitudes and behaviors and National Brush Day® is an ideal time to remind parents about children’s oral health.”

Parents are also encouraged to visit the campaign website, 2min2x.org where parents and children can watch entertaining videos–all 2 minutes in length–while brushing their teeth. Campaign media partners, including Cartoon Network and myKaZootv, donated snippets of videos for the site.

“Seventy five percent of parents report that their child sometimes or frequently forgets to brush his or her teeth,” said Gary Price, Secretary and CEO of the Dental Trade Alliance Foundation. “We need all parents to get involved in National Brush Day® so we can instill lifelong habits in children that will continue throughout their lives.”

As an extension of the campaign, the Ad Council also recently launched a mobile program in-house on behalf of Kids’ Healthy Mouths that will engage parents and their kids in a fun and creative brushing challenge that supports the campaign’s main goal of encouraging parents to make sure their children brush their teeth for two minutes, twice a day. Users will meet the voice of the program, “Joy,” who will help brand and personalize the texter’s experience. The campaign also includes a mobile gaming app called “Toothsavers” which has received over 120,000 downloads since January of 2014.

Since its launch in 2012, more than 1.7 million people have visited 2min2x.org and the English and Spanish-language PSAs have received more than $64 million in donated media across TV, radio, print, web and outdoor outlets. Additionally, a 2013 Ad Council survey showed that in one year, English-speaking parents reported that their children were significantly more likely to brush twice a day (55 percent in 2013, up from 48 percent in 2012) and significantly more likely to brush for two minutes each time (64 percent in 2013, up from 60 percent in 2012). Spanish-speaking parents report improvement as well, with an increase in those saying that their child brushes at least twice a day (66 percent in 2013, up from 63 percent in 2012) and significantly more reporting their kids are brushing for two minutes (77 percent in 2013, up from 69 percent in 2012).

For more information about the Kids’ Healthy Mouths campaign, visit 2min2x.org and follow the campaign’s social media communities on Facebook and Twitter (@brush2min2x).

The Ad Council’s survey was conducted by LightSpeed Research in September 2014. The nationally representative online survey included 600 parents with children 0-12.

Campaign Partners:

The Ad Council 
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org/, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

Partnership for Healthy Mouths, Healthy Lives 
The Partnership for Healthy Mouths, Healthy Lives is a coalition of the leading organizations in the field of oral health. The Partnership is committed to improve children’s oral health so that they can develop into healthy, productive adults. The coalition shares the view that no child should be in pain and suffer broader health issues or endure the social stigma and lack of opportunity resulting from untreated dental diseases and conditions. The coalition’s primary mission is to teach parents and caregivers, as well as the children themselves, to take control of their own health through oral disease prevention. A complete list of members of the Partnership can be found here.


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