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Vme TV’s “Desafio Vertical” Invites Viewers to Scale Angel Falls

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MIAMI, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Vme TV, the first and only Spanish-language public television network in the United States, takes viewers on a mountaineering adventure to Angel Falls in Venezuela with “Desafio Vertical.” The show follows Spanish adventurist, Jesus Calleja, as he challenges six amateurs to scale the world’s highest uninterrupted waterfall. The program will air every Friday at 9 p.m. E/P beginning June 27, 2014.

Photo – http://photos.prnewswire.com/prnh/20131031/FL07950LOGO

Vme TV Logo.

During this nature quest, the outdoor enthusiast coaches the contestants, teaching them everything he knows in just a few weeks in order to give them the adrenaline rush of a lifetime. The prizewinner will have the opportunity to travel the world, all expenses paid.

“At Vme TV we loved the concept of ‘Desafio Vertical’ because the essence of the show is to push people to their limits and reach new heights. In this case, literally and figuratively,” said Ralph Parkman, Vme TV’s vice-president of marketing. “We felt it was a different approach to our programming mission, which is to encourage our viewers to explore the world and defy obstacles.”

Considered to be one of the most beautiful and captivating geographical locations in the planet, Angel Falls reaches 980 meters in height, making it the highest waterfall in the world. This feat of nature, located in Canaima National Park in Gran Sabana, Venezuela, is a United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage site, and in 2010 competed to be one of the Seven Wonders of Nature.

Available in 43 markets and reaching more than 70 million households in the United States, Vme TV is available through Comcast, DIRECTV, DISH Network and AT&T U-verse among other local cable companies. To find your local channel or to learn more about Vme TV, visit www.vmetv.com or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

ABOUT VME TELEVISION
Vme TV (pronounced veh-meh), is the first national Spanish-language television network in association with public television stations. Reaching more than 70 million households in the United States, Vme TV is broadcast in 43 markets by PBS stations and is available on DIRECTV, DISH Network, AT&T U-verse, as well as major cable companies including Comcast. The 24-hour digital broadcast service is dedicated to entertain, educate and inspire families in Spanish with a contemporary mix of original productions, exclusive premieres, acquisitions, and popular public television programs specially adapted for Hispanics. To find your local channel or to learn more about Vme TV, visit www.vmetv.com (http://www.vmetv.com/mediakit) or follow us on social media via www.facebook.com/vmetv or www.twitter.com/vmetv.

FUENTE Vme TV


Capital Cities, Aloe Blacc Take Over Beck’s Beer Bottles

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Capital Cities, Aloe Blacc Take Over Beck’s Beer Bottles

Original Designs from Capital Cities, Aloe Blacc, Luis Fonsi, DJ Irie, TYPOE, Maluca Mala, Ron Finley, Camille Rose Garcia to Adorn Millions of Beck’s Beer Bottles This Summer


ST. LOUIS, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — Beck’s Beer today announced that indie pop sensation Capital Cities and singer/songwriter/rapper Aloe Blacc, as well as six additional artists, will collectively take over millions of Beck’s beer bottle labels beginning July 1, 2014.

Beck's Beer Live Beyond Labels 2014

Photo – http://photos.prnewswire.com/prnh/20140624/120798

In addition to Capital Cities and Aloe Blacc, 2014 participants include:

“Live Beyond Labels participants tend to be drawn to the idea of reaching millions of people in an entirely new way,” said Ryan Garcia, vice president, regional marketing. “The size of their audience and their creative focus differs from artist to artist. But they all share an independent streak, a fearlessness Beck’s admires.”

Every year for the past 27 years, Beck’s Beer commissions original artwork for the summer-long Live Beyond Labels series. The brand replaces its traditional labels with the original designs from both emerging and established artists.

Throughout the life of the program, Beck’s labels have showcased original designs from a range of creative celebrities, including Andy Warhol, Jeff Koons, Damien Hirst, Yoko Ono, MIA and Kid Cudi. The program began in the UK and moved to the US in 2012.

One reason for the program’s popularity is its disruptiveness. Beer drinkers do not traditionally find original artwork on the side of a bottle of beer, let alone designs created by musicians, DJs and “guerilla gardeners.” In its history, the program has placed original art on more than 500 million bottles of Beck’s beer.

The 2014 roster of participants includes musicians, a DJ, a visual artist, a renegade gardener and a lowbrow artist:

  • Capital Cities is an American indie pop band based in Los Angeles. Formed by Ryan Merchant and Sebu Simonian, Capital Cities released their debut EP in 2011. This summer, Capital Cities will tour with Katy Perry.
  • Aloe Blacc is an American singer, songwriter, rapper and musician. Blacc co-wrote and performed the smash hit single “Wake Me Up” with Swedish DJ Avicii. His newest album, “Lift Your Spirits,” was created in partnership with producers including Pharrell Williams, DJ Khalil and Rock Mafia. He is now on tour with Bruno Mars.
  • Luis Fonsi is a Puerto Rican pop singer and composer. Since debuting in 1998, Fonsi has won a Latin Grammy and been named by Billboard magazine as a “Leader of Latin Music’s New Generation.” His latest album, “8,” was described by Billboard as a “cohesive package of truly great pop songs.”
  • DJ Irie is a Miami-based DJ. Dubbed the “King of the South Florida party scene,” Irie is the official DJ of the Miami Heat and an in-demand touring DJ.
  • TYPOE is a visual artist and a mainstay in Miami’s thriving art scene. He is represented by Spinello Projects and is co-founder of project space PRIMARY.
  • Maluca Mala is a Dominican musician based in New York City. Mala’s music is described as Latin-dance, tropical punk hip-hop and ghetto techno. Raised in Manhattan’s Washington Heights, Mala performs a “decadent mix” of musical styles, according to the New York Times.
  • Ron Finley is a creative phenomenon on a quest to conquer the world, one garden at a time. Armed with a shovel, some soil and seeds, Ron Finley has come to be known as the “renegade gardener,” and his unexpected tactics have made him one of L.A.’s most widely known activists.
  • Camille Rose Garcia is a Los Angeles based artist who creates colorful surrealist fairy-tale paintings about failed utopias and the relationship to the natural world.

Live Beyond Labels is intended to celebrate the fact that design is everywhere. The program intends to transform the traditional into the exceptional, by giving creative people an opportunity to treat millions of Beck’s beer bottles as a non-traditional artistic canvas.

For more details, please visit Facebook.com/BecksBeer.

About Beck’s Beer

Beck’s is the most popular German beer brand in the world and a champion of independent thinking. All Beck’s beers are brewed according to the German Purity Law of 1516 using only four natural ingredients. 

SOURCE Beck’s Beer


NALEO Educational Fund Welcomes Toyota As Presenting Sponsor Of The NALEO 31st Annual Conference In San Diego

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Anthony Salcido (left), vice president of Toyota Motor Sales, Inc., delivers the 2014 Highlander Hybrid to Arturo Vargas (right), executive director of NALEO Educational Fund. The Highlander Hybrid is the official car of the NALEO 31st Annual Conference, to be held June 26-28, 2014, in San Diego, Calif.





NALEO Educational Fund Welcomes Toyota As Presenting Sponsor Of The NALEO 31st Annual Conference In San Diego

The All New Toyota Highlander Hybrid Will Serve as the Conference’s Official Vehicle


LOS ANGELES, June 24, 2014 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Latino Elected and Appointed Officials (NALEO) Educational Fund will welcome Toyota as presenting sponsor of the NALEO 31st Annual Conference in San Diego.  The nation’s largest gathering of Latino elected officials, the NALEO 31st Annual Conference runs from Thursday, June 26 to Saturday, June 28.  The 2014 Toyota Highlander Hybrid will also serve as the conference’s official vehicle. 

Photo – http://photos.prnewswire.com/prnh/20140623/120707

Anthony Salcido (left), vice president of Toyota Motor Sales, Inc., delivers the 2014 Highlander Hybrid to Arturo Vargas (right), executive director of NALEO Educational Fund.  The Highlander Hybrid is the official car of the NALEO 31st Annual Conference, to be held June 26-28, 2014, in San Diego, Calif.

“Toyota is a strong partner of NALEO Educational Fund and a great supporter of the Latino community.  We are thrilled to have them join us as presenting sponsor of this year’s annual conference,” said Arturo Vargas, executive director of NALEO Educational Fund.  “We also appreciate Toyota adding to their support for NALEO Educational Fund by providing us with a new Highlander Hybrid, which will allow us to pursue our work across the region more effectively and with a smaller environmental footprint than ever before. Protecting our natural resources needs to be an even greater priority for all Americans, and we hope our partnership with Toyota will help expand awareness of the important role that hybrids and other green transportation can have for Latinos nationwide.”

“At Toyota, we are great believers in NALEO Educational Fund and in its mission to expand civic engagement across the Latino community,” said Patricia Salas Pineda, group vice president of Hispanic Business Strategy Group at Toyota.  “We are pleased to have the opportunity to expand our long-standing support for NALEO Educational Fund this year and to join NALEO’s members in San Diego for this very important conference.”

The NALEO 31st Annual Conference will include more than 1,000 Latino public officials and supporters from communities across the country.  2014 marks Toyota’s seventh year supporting NALEO Educational Fund.

The 2014 Toyota Highlander Hybrid is an all-new vehicle.  Since it was first introduced eight years ago, Highlander Hybrid owners have saved an estimated 1,511,075.28 tons of carbon dioxide emissions and approximately enough fuel to drive around the earth 316,622 times.

About NALEO Educational Fund

NALEO Educational Fund is the nation’s leading non-profit organization that facilitates the full participation of Latinos in the American political process, from citizenship to public service.

About NALEO

The National Association of Latino Elected and Appointed Officials is the leadership organization of the nation’s more than 6,000 Latino elected and appointed officials.

About Toyota 

Toyota (NYSE: TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. 

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good.  For more information about Toyota, visit www.toyotanewsroom.com

SOURCE Toyota


March Of Dimes Elects Four New Trustees

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March Of Dimes Elects Four New Trustees



Welcomes Former US Surgeon General, National Reporters and Marketing Expert


WHITE PLAINS, N.Y., June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Four leaders in the fields of medicine, media and marketing were elected to the March of Dimes National Board of Trustees, it was announced today. March of Dimes trustees serve as volunteers and play a vital role in the governing of the organization, serving as representatives of the public in advancing the March of Dimes mission for mother and baby health. Trustees serve five-year terms.

The new trustees are:

  • Regina Benjamin, MD, MBA, former U. S. Surgeon General, Founder BayouClinic in Alabama, and Endowed Chair of Public Health Sciences Xavier University of Louisiana.
  • Gretchen Carlson, host of Fox News Channel’s The Real Story with Gretchen Carlson, and a long-time March of Dimes volunteer, including serving as member of the March of Dimes National Communications Advisory Council.
  • Lisa Belkin, author and senior national correspondent for Yahoo News. Previously, Ms. Belkin was a columnist for The New York Times covering Lifestyles and Parenting.
  • Alfredo Gangotena, Global Chief Marketing Officer of Sotheby’s. Mr. Gangotena is a Board Member of the SOS-Prema association in France, the nonprofit organization that supports moms and premature babies.

“The diverse backgrounds, experience and expertise, of each of these individuals combined with their shared commitment to improving the health of moms and babies, will enable us to expand the reach of our mission. We’re honored they have joined our Board of Trustees,” says Dr. Jennifer L. Howse, president of the March of Dimes.

From her early days as the family physician founder of a rural health clinic in Alabama to her leadership role in the worldwide advancement of preventive health, Dr. Regina Benjamin has forged a career that has been recognized by a broad spectrum of organizations and publications. Dr. Benjamin specializes in prevention policies and health promotion among individuals as well as large populations, especially concerning obesity, and children’s health. She has special interest in rural health care, health disparities among socio-economic groups, suicide, violence, and mental health. Dr. Benjamin has a bachelor of science degree in chemistry from Xavier University, New Orleans, attended Morehouse School of Medicine, earned her doctorate in medicine from the University of Alabama at Birmingham, and a master of business administration from Tulane University. In May 2013, Reader’s Digest, ranked her #22 of the “100 Most Trusted People in America.

Gretchen Carlson’s involvement with the March of Dimes began with her high school’s Key Club fundraiser and her support of the March of Dimes has never wavered. She was Miss America in 1989 and the first classical violinist to win the talent competition. Ms. Carlson began her career in broadcast journalism as a reporter at a local television station in Richmond, Virginia and worked at stations in Cincinnati, Cleveland and Dallas before becoming a national correspondent and host of The Saturday Early Show for CBS News. For her reporting, she earned two Emmy Awards. Ms. Carlson then moved to Fox News as co-host of Fox and Friends before starting her own show in 2013. Ms. Carlson serves on the Miss America Organization Board and is a Sunday school teacher. She often serves as the host and moderator of March of Dimes meetings and events. Ms. Carlson graduated with honors from Stanford University and studied at Oxford University in England. She resides in Connecticut with her husband and two children.

Lisa Belkin has worked as a journalist for The New York Times (where she created both the Life’s Work column and the Motherlode blog), the Huffington Post, and currently Yahoo News, covering the challenges facing children, parents and families today. A former medical reporter, Ms. Belkin has often written about issues relevant to the work of the March of Dimes, including birth defects and premature birth. Ms. Belkin is also the author of three books – Life’s Work: Confessions of an Unbalanced Mom, Show Me a Hero (slated to become an HBO miniseries) and First, Do No Harm. She has also hosted “Life’s Work with Lisa Belkin” on XM Radio, and has been a regular contributor on Public Radio International’s The Takeaway and NBC-TV’s Today Show. Ms. Belkin is a graduate of Princeton University, where she was a visiting professor in the Humanities Council, teaching narrative non-fiction as an instrument of social change. Ms. Belkin resides in a suburb of New York City with her husband and two sons.

Prior to his current position as Chief Marketing Officer at Sotheby’s, the preeminent international auction house established in 1744, Alfredo Gangotena served as the Global Chief Marketing Officer at MasterCard Worldwide. During his tenure, MasterCard was the top global brand in terms of ranking growth from 2009-2013, according to the BrandZ report. Previously, Mr. Gangotena held senior management positions at Hutchison-Priceline, the Henkel Group in Germany, Procter & Gamble, Universal Music-Polygram in France, and the Disneyland Theme Park in Paris for the Walt Disney Company. Mr. Gangotena holds a Master of Science degree from the University of Wisconsin, Madison, and is a graduate engineer from Ecole Centrale in Paris, France. Mr. Gangotena resides in New York City. He is married and has two daughters.

The March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and Twitter.

SOURCE March of Dimes


#passtheball Soccer for social change

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#passtheball Soccer for social change

— Brazilian Artist Vik Muniz and Televisa’s Chairman Emilio Azcarraga Jean launch social impact campaign in Rio de Janeiro, in association with The Global Shapers Community and streetfootballworld.

— Twelve organizations focused on using soccer as a social tool from Sierra Leone to Brazil will get the funds to help young people.

— The social campaign is a result of Vik Muniz’s latest documentary This is not a Ball, co-directed with Juan Rendon and produced by Emilio Azcarraga Jean and Bernardo Gomez.


RIO DE JANEIRO, June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — Emilio Azcarraga Jean, Chairman of the Board of Directors and CEO of Grupo Televisa; the Sao Paulo and Rio Hubs of the World Economic Forum’s community of Global Shapers; Vik Muniz, Brazilian artist and photographer; Director Juan Rendon and Jurgen Griesbeck, founder and CEO of streetfootballworld, have joined forces to launch the #Passtheball initiative at an event that took place last Friday in Rio de Janeiro as part of the documentary This is not a Ball. #Passtheball is aimed at highlighting the aspect of soccer that engages young people as a means of teaching them important life skills and creating opportunities for a brighter future.

Photo – http://photos.prnewswire.com/prnh/20140623/120619

This is not a Ball is an inspiring film that explores different cultures’ innate passion for the simplest of objects: the soccer ball. Produced by Videocine, an affiliate of Grupo Televisa, this powerful documentary challenges the audience while simultaneously empowering them to take action.

Vik Muniz makes the viewer an active participant in the film by presenting opportunities to collaborate both during and after the movie plays. Over 20,000 soccer balls were used to construct two art installation pieces in Brazil and Mexico. Those soccer balls will be repurposed and sold as part of This is not a Ball’s fundraising effort, #Passtheball — a powerful social movement that enables the documentary to transcend the two-dimensional cinematic experience by impacting the world around us.

Supported by the globally respected entity in social impact and the unparalleled experts in development through soccer, Fundacion Televisa and streetfootballworld respectively, the newly created #Passtheball global initiative is a collaborative effort that will benefit twelve organizations from Brazil to Sierra Leone focused on using soccer as a social tool.

“As photography becomes progressively ephemeral through its digital dissemination, my work aims to reconnect it to the senses by engaging the public with its material and physical character. This is not a Ball is part of that effort, working to collaborate with audiences through a symbiotic relationship. With the support of organizations like streetfootballworld and Fundacion Televisa, the relationship is deepened and our impact grows bigger. That is what I’m most excited about.” – Vik Muniz

“Vik Muniz called upon the Global Shapers community to collaborate on how best to leverage the powerful message in his documentary, This is not a Ball. His hope, one that our community shares, is that by reaching out to young people we can make a real difference. The symbolism of the ball and the power it carries are exceptionally strong tools for our work.” – Germano Guimares, member of the World Economic Forum Hub Sao Paulo.

“At Fundacion Televisa we believe that organizations have the greatest impact when everyone works together – from corporations to non-profits to individuals. That’s why we are so excited about our partnership with This is not a Ball. The documentary tells a compelling story about how one simple object can change lives, and then gives viewers the chance to make a difference. We are proud to be part of this movement for social good, backed by talented artists and incredible partners. Let’s make a difference together.” – Emilio Azcarraga Jean.

“Film and soccer share the ability to engage, inspire and motivate millions of people around the world. We’re thrilled to be collaborating with respected artist and activist, Vik Muniz, and we’re looking forward to working with Vik and Emilio Azcarraga at Fundacion Televisa. Our team has seen, firsthand, how passion for soccer can generate social impact around the globe and we can’t wait to share the story with the world.” – Jurgen Griesbeck.

This is not a Ball transforms the power of the ball into an innovative social movement that seeks to make a positive impact in the world.

Note to editors:

Documentary is now available in Netflix
Make a donation and #passtheball: https://donate.thisisnotaball.com/eng/donate
Become a fan on Facebookhttps://www.facebook.com/thisisnotaball
Follow us on Twitterhttps://twitter.com/thisisnotaball
Watch the trailer on YouTube: https://www.youtube.com/user/thisisnotaball

Fundacion Televisa: http://www.fundaciontelevisa.org/ 
Sao Paulo and Rio Hubs of the World Economic Forum’s community of Global Shapers:
http://www.globalshapers.org/hubs/sao-paulo 
Street Football World:
www.streetfootballworld.org/

Propeller Strategies helped shape the social impact campaign for the documentary and designed the communications strategy.

SOURCE Propeller Strategies


San Juan Press Conference: Dr. Robert Shapiro to Release Analysis that Shows PR Government’s Move to Nullify Its Agreements with Doral Financial Corporation Has Alarming Economic Implications

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San Juan Press Conference: Dr. Robert Shapiro to Release Analysis that Shows PR Government’s Move to Nullify Its Agreements with Doral Financial Corporation Has Alarming Economic Implications


SAN JUAN, Puerto Rico, June 23, 2014 /PRNewswire-HISPANIC PR WIRE/ — On Tuesday, June 24, at 11:30 a.m. EDT, Dr. Robert Shapiro, former U.S. Undersecretary of Commerce for Economic Affairs, will hold a press conference at the Ritz Carlton in San Juan (Isla Verde). Dr. Shapiro’s remarks will focus on his new paper set to be released Tuesday entitled, The Importance of the Rule of Law and Enforcement of Contracts For Foreign Investment and Economic Modernization: How Efforts by Puerto Rico’s Treasurer to Nullify Tax Agreements with a Local Financial Institution Will Aggravate the Commonwealth’s Economic Problems.

The press conference follows a recent decision by the Puerto Rico Government to nullify a tax agreement with Doral Financial Corporation, the Commonwealth’s second-largest mortgage lender. The contractual agreement spanned three successive administrations in Puerto Rico, all of which acknowledged that Doral had overpaid its taxes and that the Government is legal obliged to repay Doral for those overpayments.

In advance of the release of his new paper, Dr. Shapiro said, “When a government unilaterally walks away from a contract, it sends troubling signals to the financial markets that stifles foreign direct and financial investments. Given Puerto Rico’s current economic conditions – depressed business investment, the long-term contraction in GDP, falling per-capita incomes, and junk-bond status for its public debt – additional reductions in investment could have severe consequences.”

“The Government of Puerto should reverse its current position with regard to Doral and reassure both the Island’s businesses and U.S. and foreign investors that Puerto Rico will abide by the unbiased application of the rule of law and respect for contracts and property rights.”

Accredited members of the press are asked to reserve space at the press conference by notifying Miriam Warren at [email protected]. A copy of Dr. Shapiro’s paper will be found at www.doralpuertoricofacts.com on the day of the release.

About Dr. Shapiro: Robert Shapiro was Undersecretary of Commerce for Economic Affairs in the Clinton Administration and is currently a Senior Fellow at the Georgetown University School of Business and chairman of the advisory firm, Sonecon. Dr. Shapiro is also an advisor to Doral Financial Group. In the past, he has advised, among others, President Bill Clinton, Vice President Al Gore, British Prime Minister Tony Blair and Foreign Secretary David Miliband, U.S. Treasury Secretaries Robert Rubin and Timothy Geithner, other senior officials of the Obama administration, then Senators Barack Obama and Hillary Clinton, the International Monetary Fund, and senior executives in many Fortune 100 companies. He also served as Vice President and co-founder of the Progressive Policy Institute, Legislative Director and Economic Counsel to Senator Daniel Patrick Moynihan, and as a fellow of Harvard University, the National Bureau of Economic Research and the Brookings Institution. He holds a Ph.D. from Harvard as well as a M.Sc. from the London School of Economics and an A.B. from the University of Chicago.

About Doral Financial Corporation: Doral Financial Corporation is a bank holding company engaged in banking, mortgage banking and insurance agency activities through its wholly-owned subsbidiaries Doral Bank, with operations on the mainland U.S. (New York metropolitan area and northwest region of Florida) and Puerto Rico. Doral Financial Corporation’s common shares trade on the New York Stock Exchange under the symbol DRL. Additional information about Doral Financial Corporation can be found at www.doralpuertoricofacts.com.

SOURCE Doral Financial Group