Colgate® Optic White® Partners with The Latin Recording Academy® for the 16th...

Colgate® Optic White® Partners with The Latin Recording Academy® for the 16th Annual Latin GRAMMY Awards™

Leading Whitening Oral Care Brand Continues its Commitment to Latino Heritage through Music


NEW YORK, Nov. 9, 2015 /PRNewswire-HISPANIC PR WIRE/ — Colgate® Optic White® is thrilled to announce its continued partnership with The Latin Recording Academy® and brighten the 16th Annual Latin GRAMMY Awards™ as well as celebrate alongside brand spokesperson Leslie Grace on her two current nominations. The Biggest Night in Latin Music® will air live on Univision Nov. 19, from 8–11 p.m. ET/PT from the MGM Grand Garden Arena in Las Vegas.

“Colgate understands the strong sentiment that music holds in the hearts of a Latino,” said Leslie Grace, Colgate® Optic White® spokesperson. “I feel so honored to work with a brand that is so supportive and committed to inspiring us to come together in showcasing our talents, our love for music, and most importantly, our smiles.”

The Latin GRAMMY® Awards are dedicated to recognizing and honoring excellence in the recorded arts and sciences. Colgate® Optic White® has committed itself to supporting Latino heritage through music, a passion point for Hispanics, with its partnership with The Latin Recording Academy and with the support of musical sensations like Leslie Grace, who embodies the musical influence that is deeply rooted in Latin culture and highlighted in big, bright and beautiful smiles.

Earlier this year, Colgate® Optic White® partnered with The Latin Recording Academy to host the Latin GRAMMY Acoustic Session to give fans the opportunity to get an up-close and personal experience with the most talented Latin musicians.

To follow the conversation from the Latin GRAMMYs and see all of the #SonrisaBrillante looks and brilliant smiles, follow @SonrisaColgate on Twitter.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation™. For more information about The Latin Recording Academy, please visit For breaking news and exclusive content, follow us at: Twitter, Facebook , Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.

Colgate® Optic White® Partners with The Latin Recording Academy® for the 16th Annual Latin GRAMMY Awards™