Hispanic Scholarship Fund Launches Hispanic Heritage Month Social Media Challenge
With #LatinosInspire Challenge Campaign
LOS ANGELES, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — With Hispanic Heritage Month kicking off today, The Hispanic Scholarship Fund (HSF), the nation’s largest not-for-profit organization supporting Hispanic American higher education, has launched its #LatinosInspire Challenge social media campaign.
The campaign’s goal is to galvanize the Latino community across the country, through the sharing of inspiring personal stories – via social media – that highlight Latino success and accomplishment. Organizers expect these stories to inspire Latino youth to pursue higher education, create pride – “Orgullo Latino” – and educate both Latinos and the general population about the countless contributions that Latinos make to the U.S. every day.
3 Easy Steps to Participate and Inspire!
- Share your personal story to inspire Latino youth to pursue higher education via a written or video post, on your preferred social media platforms using #LatinosInspire and #HSFInspires (e.g., Facebook, Instagram, etc.)
- Challenge at least 3 friends to participate
- Tell your friends they have 72 hours to post their story and/or make a donation to the Hispanic Scholarship Fund at http://bit.ly/hsfinspires
“HSF is proud to launch the #LatinosInspire Challenge,” said Fidel A. Vargas, President & CEO, Hispanic Scholarship Fund. “We know that there are tens of thousands of unsung stories of Latino triumph and success that need to be shared. Our hope is that these stories will inspire Latino youth to pursue higher education and inform all Americans about the amazing contributions that Latinos make to our country, on a daily basis.”
The Hispanic Scholarship Fund’s daily work is to empower Latino families to pursue higher education, and all that goes with it. With the help of Robledia Inc., a digital media strategy company, HSF created the #LatinosInspire Challenge social media campaign to enhance those efforts.
“We are excited to collaborate with HSF on a digital campaign to engage our Latino community. U.S. Hispanic Internet users are the largest adopters of social media, with over 76% adoption. Taking a moment to share our stories online can reach and inspire millions of Latino youth,” said Leslie Heredia, President, Robledia.
About the Hispanic Scholarship Fund
Founded in 1975, the Hispanic Scholarship Fund empowers Latino families with the knowledge and resources to successfully complete a higher education, while providing scholarships and support services to as many exceptional Hispanic American students as possible. HSF strives to make college education a top priority for every Latino family across the nation, mobilizing our community to proactively advance that goal – each individual, over a lifetime, in every way he/she can. HSF seeks to give its Scholars all the tools they need to do well in their course work, graduate, enter a profession, excel, help lead our nation going forward, and mentor the generations to come. As the nation’s largest not-for-profit organization supporting Hispanic American higher education, the Fund has awarded over $470 million in scholarships and provides a range of ancillary programs for students, HSF Scholars, Alumni, and parents. For more information about the Hispanic Scholarship Fund, please visit: HSF.net.
About Robledia Inc
Based out of New York City. Robledia focuses on digital business development and media strategy. For more information please visit: robledia.com