The Spotlight Shines On The 2015 Toyota Camry At People en Espanol’s Annual Los 50 Mas Bellos Event
A Camry inspired leather jacket makes its debut on the red carpet with actor, William Levy.
NEW YORK, May 13, 2015 /PRNewswire-HISPANIC PR WIRE/ — Some of the most beautiful Latin artists came together last night as People en Espanol hosted their annual Los 50 Mas Bellos event in New York City’s IAC Building. The 2015 Toyota Camry joined the action at the star-studded event in a very unique way. While guests enjoyed an art installation highlighting the Camry, one of the evening’s special guests and 50 Most Beautiful stars, Cuban actor, William Levy, donned a specially designed leather jacket featuring the same leather material and bold red stitching that can be found in the 2015 Toyota Camry.
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Photo – http://photos.prnewswire.com/prnh/20150513/215768
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The jacket was designed and styled by Kathy Kopp, Miami based Colombian designer and stylist to many recognized stars including Shakira, and made with the leather used in the vehicle’s seats and accentuated with red stitching. The designer was inspired by the bold and distinctive design of the Camry that lead to the idea of a uniquely crafted jacket. In partnership with Toyota, William Levy wore the jacket to make an exclusively bold and distinctive fashion statement that evening.
“This event is one of our long-standing sponsorships that allows us to connect to many of today’s Latino artists and stars in the community. This year, we wanted to shine the spotlight on the 2015 Camry by highlighting the versatility and luxury of the material you can find in this latest model,” said Jack Hollis, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc.
Another one of the 50 Most Beautiful stars, singer Becky G., joined Toyota to give followers an inside look at the red carpet action that evening. She shared messages and video on @ToyotaLatino and Facebook channels.
Other Toyota sponsored activations for the event included the ever popular “Elije tu Bello” contest, which garnered more than a million fan votes online and People en Espanol’s new “Bellos Unplugged” video series. The video series provides readers exclusive behind the scenes photos, beauty tips and interviews with some of their favorite 50 Most Beautiful celebrities on the People en Espanol portal. For more on the Bellos issue and highlights from Toyota at the event visit peopleenespanol.com and www.facebook.com/ToyotaLatino.
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
Delia L. Lopez
Toyota Motor North America, U.S.A., Inc.