PINALEN® Multipurpose Cleaning Brands Launch New “PINALEN® The Whatever, Wherever Cleaner” Advertising...

PINALEN® Multipurpose Cleaning Brands Launch New “PINALEN® The Whatever, Wherever Cleaner” Advertising Campaign


Brand Celebrates the Power of PINALEN® Multipurpose Cleaners with More Than 180 Proven Uses for Cleaning. Inspired by the Challenges That Consumers Face with Busy Lives and the Need for a Versatile Product.

HOUSTON, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — PINALEN® a leading provider of multipurpose cleaning products announced today that it’s launching a new U.S. advertising campaign. Aptly named PINALEN® The Whatever, Wherever Cleaner, the new customer inspired campaign taps into mess making mishaps seen in everyday life.

“In creating the campaign, our goal for PINALEN® was to build an emotional connection with people, both through humor and relatable living scenarios. We are thrilled to see this campaign come to life, highlighting the funny, playful and often irksome mess making incidences that happen in family life,” says Gustavo González, Sr. Brand Manager at AlEn USA.

The digital campaign debuts in April on YouTube, Facebook, Twitter, and The campaign features short videos depicting how moms, dads and kids relate to messy mishaps. PINALEN® Moments will include lifestyle topics from baking to biking across social media. In addition, Mess-of-the-Week posts and cleaning Q&A’s invite user participation. Consumers can visit for more information on PINALEN® products and promotions. An introductory 55¢-OFF coupon is currently available at

PINALEN® Original and PINALEN max aromas® multipurpose cleaners are used for dozens of cleaning applications. There are more than 180 proven cleaning uses from hard surfaces to tough laundry stains featured throughout the PINALEN® The Whatever, Wherever Cleaner campaign.

The PINALEN® family of products have helped consumers to economically and efficiently clean household surfaces for decades. Brand extensions include: PINALEN® Original, and PINALEN® max aromas® in Lavender, Floral, Ocean Breeze and Fruit Blossom. New scents refresh and aromatize. Diluting with water multiplies the solution giving users exponentially more cleanings and fewer trips to the store.

About AlEn USA
AlEn USA is the American subsidiary of Industrias AlEn S.A de C.V, one of the most recognized companies in the Mexican household cleaning products’ industry. Established in 1949 AlEn now employs more than 4,000 people, owns six manufacturing plants, two recycling plants and a state-of-the-art R&D facility. Flagship brands include: CLORALEN®, Ensueño®, PINALEN®, Pinol®, Flash®, Xtra-Pine® and Pine-O-Pine®. AlEn’s U.S. distribution channels are nationwide and include most major grocery chains and big box retailers.

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Gustavo González
832 484-1508

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PINALEN® Multipurpose Cleaning Brands Launch New “PINALEN® The Whatever, Wherever Cleaner” Advertising Campaign