Leading Fabric Softener Brand Ensueño® Launches “I Am Naturally…” U.S. Campaign, Inspiring...

Leading Fabric Softener Brand Ensueño® Launches “I Am Naturally…” U.S. Campaign, Inspiring Consumers To Embrace Their True Nature



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HOUSTON, May 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today Ensueño® Fabric Softener, one of the leading fabric softener brands in the USA* is unveiling a bold new campaign inviting consumers to complete the sentence, “I am naturally _________?” With the launch of this campaign, the brand aims to inspire consumers of all backgrounds and ages to celebrate and embrace their true nature everyday. 

The campaign is fueled by the core belief that every person is naturally talented which makes them remarkably unique. Videos center on an array of candid answers from women recognizing they are naturally blessed, tough and strong to proudly awesome.

Fabric softener users, particularly women, like to innovatively enhance their world and their experiences in the home. Having clothes, sheets and towels feel luxuriously soft and smell naturally fresh for an extended period of time is a simple pleasure their whole family will enjoy. With Ensueño® Fabric Softener, their laundry will have over 35 days of long-lasting fragrance.

The “I am naturally _______?” campaign also communicates other product benefits such as having unique Hypoallergenic formulas that are manufactured from plant-based ingredients and are suitable for sensitive skin and are available in a wide-array of fragrances.

The video campaign debuts in May on YouTube, Facebook, Twitter, Ensueno.us and EverydayCleaningTips.com. Consumers can connect for more information on Ensueño® products and promotions at www.Ensueno.us

About Ensueño®

Ensueño® Fabric Softeners have been softening fabrics and freshening millions of laundry loads in homes around the country for decades.  Ensueño® Fabric Softener also helps reduce static cling and is Color Safe.  Ensueño® Fabric Softeners are available in these refreshing fragrances: Spring Fresh, Baby, Violet Bouquet, Floral, Summer Fresh, Oatmeal & Almond and Chamomile & Aloe.

About AlEn USA

AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. AlEn USA has a broad portfolio of brands including CLORALEN®, ENSUEÑO®, PINALEN®, PINOL®, FLASH®, Xtra-Pine ® and Pine-o-Pine®. AlEn USA has a strong manufacturing base and multiple products including bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. www.alenusa.com

Connect with us on YouTube, Facebook, Twitter, Everyday Cleaning Tips
*Source: Nielsen, AOC-Grocery $ Market Share–02/20/16

Andres Supelano
832 484-1508
andres.supelano@alenusa.com

Video – http://youtu.be/ywzJV1px4ZA

Leading Fabric Softener Brand Ensueño® Launches “I Am Naturally…” U.S. Campaign, Inspiring Consumers To Embrace Their True Nature