WASHINGTON, Oct. 7, 2020 /PRNewswire-HISPANIC PR WIRE/ — Young voters of color say they are headed to the polls in November because they want to see change around systemic inequality and racism, according to a series of focus groups and findings from a recent poll released today by Advancement Project National Office. The data was collected as a part of the organization’s Young Voters of Color Get Out the Vote Campaign. The campaign, which launches today, aims to motivate and mobilize young people of color—recognizing that Black, Brown, Native American and Asian American voters will make up one third of all eligible voters in 2020.

The nationally survey of 1,915 eligible Black, Latinx, Native and Asian American and Pacific Islanders (AAPI) voters ages 18-24 years old, found that young people of color were best motivated to vote with bold messages centering the issues they care most about: racism and systemic inequality.

“Young voters like me are anxious to get to the November election and are scrambling to understand the voting environment,” said Kelsey Perine a senior at Southern University and A & M College and member of Advancement Project’s Young Voters of Color Advisory Committee. “For young people, it can be hard to register in states like Louisiana and it can be challenging to sift through information to learn what is true and untrue. We need to hear about the issues we care about and what to do if we get turned away from the polls.”

Key findings of the national polling (margin of error +/- 3%) and three focus groups including the following:

• The top issues motivating young voters to cast a ballot this November are: racial justice, the coronavirus pandemic and police brutality.
• Concerns about coronavirus exposure, confusion about new voting methods, worries about the post office, and lack of awareness of vote-by-mail are indicate more education is needed on how to vote.
• While young people of color are broadly skeptical of the nation’s political system, they remain engaged in their communities: 27% of respondents reported they had protested this year and 25% reported volunteering their time with a nonprofit or charity in 2020.
• Qualitative data shows many feel very much left out of the political process and conversation.
• Messaging describing voting as a “duty of all citizens in a democracy” resonated the least with young voters of color.

“Young people of color have led the racial justice movement this summer with significant wins around policing. They are leading racial justice campaigns in the streets and intend to vote on the issues that mean the most to their communities this fall,” said Judith Browne Dianis, Executive Director of Advancement Project National Office.

Survey results indicate that seventy-eight percent (78%) of young voters of color have taken one or more political actions this year including signing a petition, posting or sharing content online, and protesting. One in four said they had participated in a protest. 

“National, state and local groups reaching out to young people of color during the election season should talk explicitly about racism, injustice and inequality,” Jorge L. Vasquez Jr., Power and Democracy Program Director at Advancement Project National Office.  “We must continue educating young voters about how to safely and securely cast a ballot in 2020. Clear communications about available voting options will help address their understandable anxiety about unfamiliar voting methods and COVID-19 exposure at the polls.”

Advancement Project National Office’s Young Voters of Color Get Out the Vote digital campaign will focus on reaching and helping to educate low-propensity young voters of color, first-time voters, and young voters of color who are eligible to vote but are currently unregistered.

Access the campaign’s messaging guide here.

Advancement Project National Office is a next-generation, multi-racial civil rights organization. Rooted in the great human rights struggles for equality and justice, we exist to fulfill America’s promise of a caring, inclusive and just democracy. We use innovative tools and strategies to strengthen social movements and achieve high impact policy change. Visit www.advancementproject.org 

CONTACT  
Jeralyn Cave, Advancement Project National Office 
[email protected] 
(202) 921-7321

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SOURCE Advancement Project National Office

OAKLAND, Calif., Oct. 7, 2020 /PRNewswire-HISPANIC PR WIRE/ — “Together We Win” | “Juntos Ganamos”, a campaign geared towards encouraging consumers to support small and medium-sized businesses (SMBs) impacted during the COVID-19 pandemic, is collaborating with The Rockefeller Foundation Opportunity Collective (ROC) to expand its nationwide efforts and deepen its long-term commitment to help those Black and Latino-owned businesses in need and the communities in which they reside. A specific focus of this effort are those underrepresented small businesses employing the most vulnerable groups affected by COVID-19. This effort will complement the initial pledge of “Together We Win” and provide support to more than 10 cities across the United States, and builds on Hispanic in Philanthropy’s PowerUp Fund efforts, funded by Google.org, to directly support hundreds of Latino-owned SMBs with access to capital and the training they need to overcome the economic downturn and continue to grow.

ROC aims to catalyze public and private sector investment in places to promote more inclusive growth, both in the post-pandemic recovery and over the long term, and is an ideal partner for “Together We Win” as it allows the campaign to focus on those cities and communities home to Black and Latino-owned SMBs most affected including Atlanta, Boston, Chicago, El Paso, Houston, Louisville, Miami, Newark, Norfolk and Oakland. The Rockefeller Foundation has pledged an initial $10 million, which it will allocate to a collective of government, business, faith-based, and non-profit partners in these 10 cities, all of which have two core goals: protecting communities and eliminating barriers to access capital and credit among low wage workers and small businesses operated by women, Black and Latino owners.

“We are excited by the renaissance of partners interested in supporting BIPOC entrepreneurs. Entrepreneurship is a demonstrated means to economic independence. This investment supports the ability of Latinx entrepreneurs, who have opened businesses at almost double the rate of business openings for any other demographic group in recent years. They are critical to the local and national economies – providing jobs and local essential goods and services to low income or vulnerable groups. This investment furthers our goal of helping these vulnerable enterprises stabilize, scale, and grow to the benefit of their families and communities,” said Gregory Johnson, Director, U.S. Equity and Economic Opportunity, The Rockefeller Foundation.

The “Together We Win” campaign, created by Hispanics in Philanthropy (HIP), Ureeka and  The Flo Lab, was launched in June 2020, and has since succeeded in identifying Black and Latino-owned SMBs needing support, providing them with the tools to aid them in their recovery and prosperity through the pandemic and for years to come. With a focus on traditional small businesses, the objective of the campaign and this partnership is not purely financial, but rather intended to empower business owners by giving them access to resources to benefit their SMBs and local communities. From encouraging them to have conversations with policymakers, key opinion leaders, local organizations and financial institutions, to showing them how opening a dialogue and getting involved will help foster a greater understanding of what is available, how “Together We Win” can help, and ultimately equip them to make vital business decisions with lasting impact.

“When we conceived ‘Together We Win’, we wanted to create more than a campaign – we wanted a movement, a seismic shift – to help businesses recover and regain their footing now in the short term, while providing them with the tools and resources to stay open and prosper in the long term,” said Nancy Santiago, Co-Founder of the PowerUp Fund, HIP Senior Advisor. “Now with the endorsement of The Rockefeller Foundation Opportunity Collective and Google.org, we have additional means to really extend our reach and make a sizable impact on hard hit communities at a national level.”

Get Involved, Together We Win!

Help support this community of SMBs through various programs, resources and financial solutions that position each for sustainability and growth – not just survivability. Among those benefiting from the campaign are Liliana Monge of Sabio and Alejandro Flores-Muñoz of Unum Sunglasses, among others. Visit the “Together We Win” Business Hub to find a Black or Latino-owned SMB you can support. #ShopBlack #ShopLatino

The “Together We Win” campaign believes in the power of community and invites individuals to participate to help amplify their message of support, as well as initiatives for the Black and Latino business community.

As the campaign evolves, “Together We Win” aims to be a reliable and comprehensive resource for SMBs as well as individuals, brands and corporations. The “Together We Win” website serves as a central hub for communities, businesses and benefactors, providing critical information about campaign operations. From success stories to campaign achievements and a myriad of ways to get involved – those seeking to join the movement can find additional information online at www.togetherwewin.info. To learn more, join the conversation online by ‘liking’ and ‘following’ the “Together We Win” campaign on Facebook and Instagram, and use #TogetherWeWin.

About HIP
Hispanics in Philanthropy (HIP) is on a mission to strengthen Latino leadership, influence and equity by leveraging philanthropic resources, and doing so with an unwavering focus on social justice and shared prosperity across the Americas. As the leader of a transnational network of foundations, donors, and nonprofits, we are making impactful investments in the Latino community and developing our leaders so they can effectively address the most pressing issues impacting communities in the U.S., Latin America and the Caribbean. Follow HIP on Twitter, Instagram and Facebook.

About Ureeka
Ureeka is a community and platform that connects black, brown and female small business owners – the Next Wave Entrepreneurs – to peers, mentors and coaches; trusted business and technology advice; vetted resources and capital that business owners need to grow and scale. Ureeka is a for-profit business, founded by a diverse team whose expertise ranges from technology and investing to the public sector. The company’s mission centers on creating economic opportunity by igniting the potential of small businesses through a platform of resources and a community of peers and experts. Learn more at https://www.ureeka.biz/. Follow Ureeka on Twitter, Instagram, Facebook and LinkedIn.

About The Flo Lab
The Flo Lab conducts advisory work for emerging Latinx companies and works on specialized marketing strategies for brands and organizations that are looking to connect with a Latinx audience. Follow The Flo Lab on Instagram and LinkedIn.

About The Rockefeller Foundation
The Rockefeller Foundation advances new frontiers of science, data, and innovation to solve global challenges related to health, food, power, and economic mobility. As a science-driven philanthropy focused on building collaborative relationships with partners and grantees, The Rockefeller Foundation seeks to inspire and foster large-scale human impact that promotes the well-being of humanity throughout the world by identifying and accelerating breakthrough solutions, ideas, and conversations. For more information, sign up for our newsletter at rockefellerfoundation.org and follow us on Twitter @RockefellerFdn.

About Google.org
Google.org, Google’s philanthropy, supports nonprofits that address humanitarian issues and apply scalable, data-driven innovation to solving the world’s biggest challenges. We accelerate their progress by connecting them with a unique blend of support that includes funding, products, and technical expertise from Google volunteers. We engage with these believers-turned-doers who make a significant impact on the communities they represent, and whose work has the potential to produce meaningful change. We want a world that works for everyone—and we believe technology and innovation can move the needle in four key areas: education, economic opportunity, inclusion and crisis response.

Media Contacts:
Gracia Larrain, for Together We Win | Juntos Ganamos & The Flo Lab
[email protected]

Reynaldo J. Delgado, for Together We Win | Juntos Ganamos & The Flo Lab
[email protected]

Sonia Melendez Reyes, HIP
[email protected]

Kelsey Quickstad, Ureeka
[email protected]

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SOURCE Together We Win; The Rockefeller Foundation