(Español) Presentará Dante Gebel el libro Marea baja en Manhattan en el marco de su gira «Íntimo»
New Drama “Tijuana” Coming Soon To Univision And Netflix
Fusion Media Group and Netflix to Co-Produce Series
NEW YORK, Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — Tijuana, a new scripted Spanish-language drama series, co-produced by Fusion Media Group and Netflix, is scheduled to start production next month and will air in the U.S. on Univision Network and debut globally on Netflix.
When the presidential front-runner is shot in the street, the reporters of Tijuana Weekly race to cover the story, but the facts they uncover run much deeper than the assassination. An insidious corruption has been allowed to grow in the shadows, and these reporters will risk their lives to bring it to light. Daniel Posada (El Chapo) will serve as a showrunner along with the series creator Zayre Ferrer. Tijuana will be co-produced by FMG Studios’ Story House and Netflix.
In addition to Tijuana, Fusion Media Group and Netflix will co-produce two additional Spanish-language scripted series, as well as two English-language docuseries in partnership with the FUSION TV network.
El Chapo was the first co-production between Netflix and FMG Studios’ Story House. Season one of El Chapo premiered on Univision Network in April 2017 and globally on Netflix in June 2017. Since its premiere on Netflix, the series has become one of the most binged by viewers in Mexico. Season two helped make Univision the home of U.S. Hispanic viewers on Sunday nights this fall, and it recently debuted globally on Netflix.
“Tijuana matters because this is a critical time to be talking about what journalists around the world face every day in the pursuit of the truth, particularly in Mexico,” said Camila Jimenez Villa, President and CEO of FMG Studios. “This expansion of our relationship with Netflix re-affirms the value of the content we’re producing. We will be increasing investment in production and expect to have nearly 200+ hours of programming by 2020 across scripted and unscripted in English and Spanish. We’ll continue to bet on up and coming creators that truly represent a broad spectrum of stories, characters and experiences, with a particular eye on female and multicultural showrunners, writers and directors.”
ABOUT FUSION MEDIA GROUP
Fusion Media Group (FMG) is a media company that connects with the young, diverse audiences that are shaping our future. Through fearless journalism, provoking comedy, and high-impact storytelling FMG elevates the stories and issues our readers and viewers are passionate about. FMG is one of the leading digital publishers in the U.S., serving over 100 million readers a month—more than one-third of all Americans. FMG includes some of the web’s most beloved media brands under one roof, including The A.V. Club, Clickhole, Deadspin, Earther, Gizmodo, Jalopnik, Jezebel, Kotaku, Lifehacker, The Onion, The Root, Splinter, The Takeout, and others. In addition, FMG produces content across a range of formats and platforms through the FUSION cable network and its long-form development and production division, FMG Studios, which includes Story House Entertainment and Onion Studios. More at theFMG.com.
ABOUT NETFLIX
Netflix is the world’s leading internet entertainment service with over 117 million members in over 190 countries enjoying more than 140 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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Media Contacts: |
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Jason Clark |
Mary Vincent |
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Netflix PR |
Netflix PR |
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Dawn Bridges |
David Ford |
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Fusion Media Group PR |
Fusion Media Group PR |
Logo – https://mma.prnewswire.com/media/636859/fusion_media_group_Logo.jpg
SOURCE Fusion Media Group
Cal/OSHA Reminder to Employers: Post Annual Work-Related Injury and Illness Summaries
OAKLAND, Calif., Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA is reminding employers in California of the requirement to post their 2017 annual summaries of work-related injuries and illnesses. The summaries must be posted from February 1 through April 30.
“Employers must post these summaries so that workers are aware of work-related injuries and illnesses that occurred the previous year,” said Cal/OSHA Chief Juliann Sum. “This requirement also promotes accurate recordkeeping and can help bring attention to potential hazards that need to be addressed.”
The definitions and requirements for recordable work-related fatalities, injuries and illnesses are outlined in the California Code of Regulations, Title 8, sections 14300 through 14300.48.
Instructions and form templates can be downloaded free from Cal/OSHA’s Record Keeping Overview. The overview gives instructions on filling out both the log (Form 300) and annual summary (Form 300A) of Work-Related Injuries and Illnesses. The annual summary must be placed in a visible and easily accessible area at each worksite. Current and former employees, as well as employee representatives, must be allowed to review the summary in its entirety.
Employers are required to complete and post Form 300A even if no workplace injuries occurred. More information on posting requirements or how to reduce workplace injuries and illnesses is available on the DIR’s Employer Information webpage.
The California Division of Occupational Safety and Health, or Cal/OSHA, is the division within the Department of Industrial Relations (DIR) that helps protect California’s workers from health and safety hazards on the job in almost every workplace. Cal/OSHA’s Consultation Services Branch provides free and voluntary assistance to employers to improve their safety and health programs. Employers should call (800) 963-9424 for assistance from Cal/OSHA Consultation Services.
Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734).
Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.
https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1
The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.
News Release No.: 2018-08
SOURCE Cal/OSHA
Sean “Diddy” Combs And The Makers Of CÎROC Ultra Premium Vodka Launch CÎROC Studios
CÎROC In Partnership With VH1 Save The Music To Donate 100 Hours Of Studio Time To Aspiring Artists
LOS ANGELES, Feb. 1, 2018 /PRNewswire/ — On the heels of music’s biggest weekend, Sean “Diddy” Combs, and the makers of CÎROC Ultra Premium Vodka announce the official launch of CÎROC Studios. The platform is dedicated to providing emerging artists with access to state of the art facilities, music experts and executive mentorship.
Last night, the brand commemorated the occasion with the official launch of a flagship CÎROC Studios inside the iconic Record Plant Recording Studios in West Hollywood at 1032 N. Sycamore Avenue. The legendary Los Angeles Record Plant location is celebrating its 50th Anniversary as the premiere music studio that continues to deliver more hits and Grammy Award Winning music than any other studio in the world. The CÎROC Studios opening ceremony was hosted by Award Winning producer DJ Khaled. In addition to DJ Khaled, Ashlee Simpson Ross, Teyana Taylor, Terrence J, Justine Skye and more were on-site for the opening of the 3,000 square foot recording space, which will serve as a creative hub for local talent.
“I’m always amazed at the talent that exists within our community,” said DJ Khaled. “Anytime I check Instagram or YouTube – I’m blown away by what’s out there. CÎROC Studios is connecting artists to the music industry in a real and tangible way – that’s a beautiful thing.”
Sean ‘Diddy’ Combs and CÎROC are committed to celebrating life responsibly and giving back to the community. During the unveiling CÎROC announced a charitable partnership with VH1 Save The Music, a non-profit that helps schools and communities realize their full potential through the power of making music. The initiative will donate 100 hours of CÎROC Studios recording time to deserving musicians over the age of 21.
“We are incredibly fortunate to work alongside CÎROC Studios with world-class producers like Sean ‘Diddy’ Combs and DJ Khaled to advance our goal to bring music technology into classrooms,” said Henry Donahue, Executive Director of VH1 Save The Music Foundation.
The CÎROC Studios platform – a fully functioning recording facility and multi-tiered media project – will play host to artists of all music genres throughout 2018. Celebrating the spirit of creativity and innovation inherent to all artists, the studio will offer more than a traditional recording facility. CÎROC Studios will create and conceptualize CÎROC Studios Playlists featuring music and live in-studio collaborations from emerging and established talent invited to record at the location, all available via CÎROC social media channels.
In addition to the physical hub in Los Angeles, CÎROC Studios will extend its reach online with a dedicated ‘Behind The Hustle’ series with the support of Variety. Beginning later this month, with episodes running through March, the three-part content series will take an intimate look at both established and emerging CÎROC Studios artists, spotlighting the creative process from dual perspectives. In honor of the launch of CÎROC Studios, CÎROC will introduce a limited-edition, CÎROC Ultra Premium Vodka “Celebration” bottle to bring the dynamic creative experience of CÎROC Studios to the consumer. The liquid is available in select US cities at some of the hottest clubs in the country.
About CÎROC Ultra Premium:
CÎROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The infused Vodka flavors in the portfolio to date include CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, and CÎROC MANGO in addition to CÎROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.
About VH1 Save The Music:
For 21 years, VH1 Save The Music has used a comprehensive model to affect change in America’s public schools. VH1 Save The Music’s approach combines investments of instruments and resources to jumpstart music programs, support to music teachers’ development and day-to-day work, and advocacy for music as a necessary component of every student’s education. Founded in 1997, VH1 Save The Music was the first organization in existence dedicated to restoring music programs. Over the last 20 years, the Foundation has donated $53 million worth of new musical instruments to over 2,000 public schools in 257 school districts around the country– impacting the lives of millions of public school students. This Fall, the Foundation delivered grants to 80 schools. Get involved at www.vh1savethemusic.org and join the conversation on Facebook, Twitter, Instagram and Snapchat @vh1savethemusic using the hashtag #SaveTheMusic.
About Variety
Variety remains the seminal voice of the entertainment industry for 113 years and counting. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded events and summits.
In 2015 and 2016 Variety’s “Actors on Actors” on PBS was awarded the Emmy for best entertainment programming at the Television Academy’s 67th and 68th Los Angeles area Emmy Awards. “Actors on Actors,” an interview special that features pairings of prominent actors discussing their craft, was produced by PBS SoCal in partnership with Variety Media, LLC. Follow Variety on Facebook facebook.com/variety; Twitter, @variety; Instagram, @Variety The Variety Group – Variety, Variety.com, Variety Insight, Indiewire, LA 411, NY 411 – is owned by Variety Media, LLC, a division of Penske Media Corporation.
About Record Plant
Record Plant is a Los Angles based recording studio catering to the most particular and successful artists in the World for the past 50 years. Founded in New York in 1968 and opening in Los Angles the following year, Record Plant is a brand which prides itself on offering a level of technical excellence and customer service which is unparalleled within the recording industry. During Record Plant’s history they have continued to be the studio of choice for artist ranging from Jimi Hendrix and Bruce Springsteen to Beyoncé and Justin Bieber.
Media Contact:
Alisa Jacobs
Diageo
646-223-2229
[email protected]
Rafael Huezo
Blue Flame Agency
212-381-1540
[email protected]
SOURCE CIROC Ultra Premium Vodka
Mazda Reports Best January Sales Since 1994
IRVINE, Calif., Feb. 1, 2018 /PRNewswire/ — Mazda North American Operations (MNAO) today reported total January U.S. sales of 24,962 vehicles, representing an increase of 15.0 percent versus January of last year. Popularity of Mazda’s crossover SUVs drove record sales, as Mazda posts its best January in 24 years.
Key January sales notes:
- The Mazda CX-5 recorded its 10th consecutive record sales month, with 13,463 vehicles sold in the month of January. This number represents an increase of 66.9 percent versus January of last year.
- In line with growing consumer demand, sales of Mazda’s subcompact crossover SUV, the Mazda CX-3, rose 14.0 percent year-over-year (YOY), with 1,350 vehicles sold in the month of January.
- Posting its best-ever January since first going on sale in 2007, the Mazda CX-9 finished the month up 46.8 percent YOY. Total January sales of the Mazda CX-9 were 2,336 vehicles.
- Mazda’s CX-line, including the CX-3, CX-5 and CX-9, led the sales charge in January, resulting in Mazda’s best January sales in 24 years. Collectively, Mazda sold 17,149 crossover SUVs in the month of January, marking an increase of 58.2 percent YOY.
- Among Mazda CX-line buyers, Mazda’s i-ACTIV All-Wheel Drive option continues to be a favorite, with 56.0 percent of customers choosing the AWD option in January.
- Mazda reported Certified Pre-Owned (CPO) sales of 3,561 vehicles, marking an increase of 12 percent YOY.
Mazda Motor de Mexico (MMdM) reported January sales of 4,720 vehicles, down 0.8 percent versus January of last year.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.
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Month-To-Date |
Year-To-Date |
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January |
January |
% |
% MTD |
January |
January |
% |
% YTD |
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|
2018 |
2017 |
Change |
DSR |
2018 |
2017 |
Change |
DSR |
|||
|
Mazda3 |
5,825 |
6,623 |
(12.0)% |
(15.6)% |
5,825 |
6,623 |
(12.0)% |
(15.6)% |
||
|
Mazda5 |
– |
3 |
(100.0)% |
(100.0)% |
– |
3 |
(100.0)% |
(100.0)% |
||
|
Mazda6 |
1,552 |
3,300 |
(53.0)% |
(54.9)% |
1,552 |
3,300 |
(53.0)% |
(54.9)% |
||
|
MX-5 Miata |
436 |
929 |
(53.1)% |
(54.9)% |
436 |
929 |
(53.1)% |
(54.9)% |
||
|
CX-3 |
1,350 |
1,184 |
14.0% |
9.5% |
1,350 |
1,184 |
14.0% |
9.5% |
||
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CX-5 |
13,463 |
8,068 |
66.9% |
60.2% |
13,463 |
8,068 |
66.9% |
60.2% |
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CX-9 |
2,336 |
1,591 |
46.8% |
41.0% |
2,336 |
1,591 |
46.8% |
41.0% |
||
|
Total Vehicles |
||||||||||
|
CARS |
7,813 |
10,855 |
(28.0)% |
(30.9)% |
7,813 |
10,855 |
(28.0)% |
(30.9)% |
||
|
TRUCKS |
17,149 |
10,843 |
58.2% |
51.8% |
17,149 |
10,843 |
58.2% |
51.8% |
||
|
TOTAL |
24,962 |
21,698 |
15.0% |
10.4% |
24,962 |
21,698 |
15.0% |
10.4% |
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|
Selling Days |
25 |
24 |
25 |
24 |
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Logo – https://mma.prnewswire.com/media/636641/MAZDA_NORTH_AMERICAN_OPERATIONS_LOGO.jpg
SOURCE Mazda North American Operations
Your Game Plan for a Food-Safe Game Day
SILVER SPRING, Md., Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — Super Bowl® Sunday is an American tradition and a great way to bring together the three Fs: football, friends, and food. Most Super Bowl® party menus will include game day essentials like chili, dips, chips and salsa, guacamole, and chicken wings. In fact, it is estimated that 1.35 billion chicken wing portions will be consumed during Super Bowl® weekend! Sadly, these football favorites are some of the biggest culprits when it comes to foodborne illness (also known as food poisoning) and the U.S. Food and Drug Administration (FDA) wants to remind you to keep your food safe on Game Day.
Tackling Food Safety: Keeping Your Food Safe on Game Day
Did you know that Super Bowl® Sunday is the second largest day for food consumption after Thanksgiving? Super Bowl® parties often involve finger foods, a lot of people sharing communal dishes, and treats that are left out for long periods of time—all which can lead to foodborne illness (also known as food poisoning).
Learn more at:
http://www.fda.gov/Food/FoodborneIllnessContaminants/BuyStoreServeSafeFood/ucm328131.htm
https://www.foodsafety.gov/keep/basics/index.html
The best host wants to make sure that foodborne illness is not invited to the party, so the FDA encourages you to pull out the food safety playbook and follow these simple steps:
CLEAN and wash kitchen surfaces, utensils, and hands before preparing or serving food and wash all produce including produce you plan to peel, such as avocados.
SEPARATE raw meats and poultry (and their juices) from cooked foods and ready-to-eat foods, like fruit and vegetables.
COOK meat and poultry to the right temperature by using a food thermometer.
CHILL cooked and prepared foods if you do not plan to consume them immediately.
FOR SERVING, keep cold foods chilled to 40°F or below and hot foods heated to 140°F or above.
- Instead of using large serving bowls, serve chili, guacamole, salsa, and dips in smaller containers, and offer serving spoons and small plates to reduce the opportunity for guests to eat directly from the bowls.
- Make several small containers in advance and keep them chilled in the refrigerator or hot in the oven (set at 200-250 °F) until serving time. Replace the serving bowls with fresh ones throughout the party.
- Discard any perishable food left out at room temperature for more than two hours and have replacements ready at half time.
Make food safety a priority on game day!
® National Football League
Contact: Media: 1-301-796-4540 Consumers: 1-888-SAFEFOOD (toll free)
Logo – https://mma.prnewswire.com/media/585467/US_Food_and_Drug_Administration_Logo.jpg
Photo – https://mma.prnewswire.com/media/633992/FDA_Game_Day_Food_Safety.jpg
SOURCE U.S. Food and Drug Administration
¡Celebra SciGirls!
SAINT PAUL, Minn., Feb. 1, 2018 /PRNewswire-HISPANIC PR WIRE/ — SciGirls soars into its fourth season on PBS, inspiring bright and curious kids to explore science, technology, engineering and math, or STEM. But this new season has a special twist: while still firmly focused on STEM, these six new episodes celebrate the language and culture of the fast-growing and youngest racial/ethnic group in the United States: Hispanics! The brand-new season of the Emmy-winning show debuts February 1, 2018, on PBS KIDS (check local listings) and online at http://pbskids.org/scigirls.
This season’s SciGirls’ bright, relatable, creative girls—not actors—team up with adult female science professionals to solve STEM challenges, improve their communities and make new friends. But in these groundbreaking episodes, the real-life SciGirls and their mentors tackle their STEM adventures in both Spanish and English, honoring their Mexican, Puerto Rican, Dominican, Guatemalan, Argentinian, Colombian, Ecuadoran and Salvadoran heritage. Subtitles for both languages are provided, making sure all viewers can join in the STEM learning.
And as always, SciGirls’ brand of STEM learning is all about collaboration, exploration and flat-out fun. Hailing from all over the United States, the bilingual STEM superstars code light-up dance costumes in New York, engineer an urban chicken coop in Colorado, design NASA-inspired water bottles in Texas, explore tree ecology in Puerto Rico, engineer a streamlined process for an Arizona food bank or create a fitness boot camp to promote community health in California. SciGirls’ animated character Izzie is also back, sharing her favorite activities and her Hispanic family’s customs, goals and adventures.
In addition to these high-energy, Spanish-first episodes, the SciGirls educational outreach team is partnering with Hispanic-facing youth organizations nationwide to deliver standards-based bilingual STEM programming to children, families and educators. All outreach resources and activities are in both English and Spanish on the SciGirls CONNECT educators’ website. Kids can check out all bilingual videos, grab great STEM activities and connect with fellow STEM superstars on the SciGirls PBSKids website.
“SciGirls has spent over a decade addressing a challenging reality: girls face greater obstacles to STEM success than their male peers,” said SciGirls episode director Maria Agui Carter. “These barriers are even greater for young Hispanic girls. SciGirls fourth season, with its Spanish-first, culturally responsive approach, is nothing short of groundbreaking.” SciGirls’ Director of Cultural Competency, Alicia Santiago, echoes Agui Carter: “Our research underscores that girls must see STEM role models who mirror their heritage and experiences. In partnership with Hispanic educators, parents and community leaders, SciGirls selected exceptional Hispanic female STEM professionals to inspire and empower this season’s girls—in a language and style that feels uniquely theirs.”
The series that Parenting Magazine calls “cool stuff” is proud to shine a spotlight on our nation’s emerging Hispanic STEM innovators, thinkers and explorers. Whether girls are interested in pursuing STEM studies, becoming future STEM workforce leaders, or just exploring their world, SciGirls’ new bilingual Spanish/English episodes welcome everyone to the fiesta de la ciencia!
SciGirls is produced by Twin Cities PBS, and is made possible by major funding from the National Science Foundation. Additional support is provided by Northrop Grumman, PPG Foundation, The Cargill Foundation and the Donaldson Foundation.
ABOUT TWIN CITIES PBS (TPT)
The mission of TPT is to “enrich lives and strengthen communities through the power of media.” As one of the nation’s leading public media organizations, TPT uses television, digital media and community engagement to advance education, culture and citizenship. Over its 60-plus year history, TPT has been recognized for its innovation and creativity, particularly in STEM media production. Based in St. Paul, MN, TPT is one of the highest rated PBS affiliates in the nation, reaching over 1.3 million people each month through multiple broadcast and online channels. The organization’s particular areas of focus include: the educational readiness of children; serving the needs and unleashing the potential of America’s aging population; engaging a new generation in the power of public media; and being the preferred media partner for organizations that align with our mission to enrich lives and strengthen community. For more information, visit TPT online, follow TPT on Facebook and Twitter
Watch SciGirls on pbskids.org, follow SciGirls on Facebook and @SciGirls on Twitter.
ABOUT THE NATIONAL SCIENCE FOUNDATION
The National Science Foundation is an independent federal agency that supports education and research across all fields of science, technology, engineering and math (STEM). In addition to providing major support for SciGirls, the NSF supports other science and math programs on PBS and pbskids.org, including DragonflyTV, Peg + Cat, Design Squad Nation and Plum Landing. Visit here for more information on NSF activities.
Video – https://www.youtube.com/watch?v=odsJIdNS11w
SOURCE Twin Cities PBS
AHAA Rebrands Itself as Culture Marketing Council: The Voice of Hispanic Marketing
FAIRFAX, Va., Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — In a webinar yesterday, AHAA: The Voice of Hispanic Marketing unveiled to its members that it is rebranding itself under a new name: Culture Marketing Council: The Voice of Hispanic Marketing (CMC). “This rebranding is a natural evolution from our founding name, Association of Hispanic Advertising Agencies, to AHAA: The Voice of Hispanic Marketing and now Culture Marketing Council: The Voice of Hispanic Marketing, as we continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results,” said AHAA Chair Isaac Mizrahi. The transition from AHAA to CMC will be complete by mid-February.
In its 22-year trajectory, AHAA has grown with the ever-changing demographics and marketing environment—from an organization that was founded exclusively to represent Hispanic advertising agencies to a broader coalition representing all marketing disciplines, including agencies, content creators, research companies, consultants and more. This rebrand as CMC reflects the forward evolution of a new American mainstream – one fueled by multicultural ethnicities and the dynamic state of the Hispanic consumer.
“As the lines of multi-ethnic segments and languages continue to blur, marketers must employ a broader definition of culture that includes language, idiosyncrasies, lifestyle and behaviors. That’s why AHAA is taking the next step and rebranding as the Culture Marketing Council: The Voice of Hispanic Marketing, which embraces the next generation of cultural marketing specialists and influences not only its members but also a broader ‘general market’ or mainstream America,” added Mizrahi.
Research has shown that culturally-driven strategies targeted to the appropriate segments create more meaningful engagement leading to increased ROI. Using specialists that have the expertise to leverage cultural insights – and thus ensure campaigns resonate, engage and spur action among multicultural audiences – is the gold standard for marketing. In a world where specialists are celebrated in every aspect of life, CMC reclaims this value to the thousands of marketing professionals with cultural expertise.
With a new web site unveiling today, CMC will retain the same structure and continue its thought leadership in cultural marketing and research with emphasis on Hispanic marketing expertise. The CMC’s strategic directions remain the same:
- Elevate the quality, effectiveness and business results of U.S marketing through cultural expertise;
- Educate the industry on best-in-class strategies, including impactful research and professional training;
- Curate, share and discuss insights-driven and fact-based best practices in our industry to provide the best ROI for our client’s multicultural marketing investments.
In addition, CMC will continue expanding and retaining a diverse membership base, enhancing the value of its benefits and supporting the education and development of industry members. These efforts complement a series of activities planned for 2018 including CMC’s Annual Conference in Los Angeles on June 4-6, its webinars, SmartBrief newsletter, original insights and research and the Council’s own Multicultural Job Center.
For more information, follow the CMC on Facebook and Twitter at @cmchispanic. An updated web site, culturemarketingcouncil.org, will be live in the next few weeks.
About CMC
Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.
Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg
SOURCE AHAA: The Voice of Hispanic Marketing
Hispanic Public Relations Association Announces 2018 Executive Board
NEW YORK, Jan. 31, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) voted to elect Veronica Potes, NBCUniversal, president of the 2018 HPRA Executive Board. Potes has been a part of the organization for more than a decade. Rosemary Ravinal, Univision Communications Inc., will serve as president-elect for 2018.
As the only non-profit association dedicated to Hispanic marketing & communications professionals and those seeking insights into the Hispanic market, HPRA provides professional development tools and resources on the latest trends, issues and best practices in the field.
“After almost 34 years, HPRA continues to be a resource for Hispanic marketers & communicators across the nation,” said Potes. “I am honored to be a part of a group of change agents who volunteer their time to spearhead programming initiatives across the country, helping to create connections and opportunities for our future leaders, HPRA members and the communities we serve.”
In addition to Potes and Ravinal, the HPRA 2018 Executive Board includes:
- Treasurer: Lourdes Rodriguez, Saban Community Clinic
- Secretary: Margarita Hernandez, Cision
- Social Media: Stephen Chavez, Chavez PR ; Mario Flores, Sportivo
- Membership: Melissa Smith, Ogilvy; Mayra Ramos-Miro, Red Heels PR
- Programming: Maria Amor, Havas FORMULATIN; Daisy Cabrera, PR & Social Media Consultant; Esther-Mireya Tejeda, Entercom Communications
- Past Presidents – at large: Yvonne Lorie, ReFresh PR; Antonio Hernandez, ServiceMaster Global Holdings; Andy Checo, Havas FORMULATIN
- Local Chapter Presidents: Stephen Chavez, Chavez PR; Yazmine Esparza, Edelman; Erika Sanchez, Braid Communications
In addition to HPRA’s professional development and leadership opportunities, including presence at Hispanicize in April and the AHAA Annual Conference in June, the organization’s local chapters in Los Angeles, New York & Miami offer in-market professional development initiatives and exclusive networking opportunities with top journalists and industry thought leaders.
HPRA’s Annual BRAVO Awards recognize the most innovative, creative, and cultural campaigns across several categories including: technology, food & beverage, healthcare & nutrition, sports, automotive, digital, non-profit and integrated marketing as well as pioneers across the industry and agency landscape. For the fourth consecutive year, BRAVO will be held in New York City.
HPRA also raises scholarship funds for full-time Hispanic college students pursuing a career in PR, advertising or marketing. More than a quarter million dollars in scholarships have been awarded to date.
For more information on HPRA, local chapters, BRAVO Awards and/or the scholarship program, please visit www.hpra-usa.org.
About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.
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SOURCE Hispanic Public Relations Association (HPRA)