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U.S. Hispanics More Likely to Use Smartphones While Driving; AT&T Says “Puede Esperar,” Launches Campaign

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DALLAS, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — U.S. Hispanics are more prone to smartphone distracted driving than the general population, according to AT&T* It Can Wait research. 83% of Hispanics admit to using their smartphones behind the wheel. That compares with 71% of Americans as a whole.  

Half of U.S. Hispanics admit they use their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7 in 10 (68%) text.

In response, AT&T created a campaign in Spanish, Puede Esperar. It includes:

  • The AT&T DriveMode app**. It’s now available in Spanish and open to all carriers. And it’s free for iPhone and Android users. The app helps curb the urge to text and drive by silencing incoming text messages. It can automatically turn on when you reach 15 MPH and turn off after you stop.
  • A 360° video experience that simulates the potentially deadly consequences of glancing at your phone while driving. View it on your smartphone.
  • A coast-to-coast virtual reality tour visiting local high schools and community events in more than a dozen cities by year-end. A Samsung Gear VR headset, powered by Oculus, delivers a realistic simulation of the dangers of smartphone distracted driving through a Samsung Galaxy Note 5 smartphone.***
  • A web site, espanol.att.com/PuedeEsperar, to share information and resources.

“Now more than ever we need to focus on those who put themselves at high risk behind the wheel,” said Sandra Howard, assistant vice president of advertising, AT&T. “We want them to know the dangers and take the pledge. Ultimately, we want them to keep their eyes on the road, not on their phones.”

Since its launch in 2010, the It Can Wait campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to more than 90% of audiences surveyed.
  • Inspired more than 8 million pledges to keep their eyes on the road, not on their phones.
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

As part of our broader road safety efforts, we’re a founding member of Together for Safer Roads Coalition (TSR). TSR brings together global companies to help improve road safety and reduce deaths and injuries from crashes.

Spread the #PuedeEsperar message and follow the conversation on @ATTLatino. To learn more, visit espanol.att.com/PuedeEsperar.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Compatible device required. Functionality varies by operating system. Rates: Data and text messaging rates apply for download and usage, including Auto-Replies. DriveMode for iPhone: Auto-Reply feature available for AT&T customers only. Auto-replies to SMS and MMS only and not iMessages or messages sent by third-party services. iOS Auto-Reply: Requires active AT&T Message Backup & Sync service. Will not send auto-replies to phone calls. Other functionalities such as routing calls to voicemail, blocking incoming calls, and blocking outgoing SMS messages are not available. Parental Alerts can be sent to AT&T mobile numbers only. General: Technical, network and other service restrictions may apply.

*** Samsung Gear VR is compatible with the latest Samsung Galaxy phones including the Galaxy S6, Galaxy S6 edge, Galaxy Note 5, Galaxy S6 edge+, Galaxy S7 and Galaxy S7 edge.

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

Logo – http://photos.prnewswire.com/prnh/20140408/CG99935LOGO

Ismael Cala introduces his new book, “El analfabeto emocional,” a practical guide to use our emotions for success

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MIAMI and BUENOS AIRES, Argentina, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala announces the release in the Americas of his book, El analfabeto emocional (‘The emotional illiterate’) (V&R Editoras, 2016), a practical guide to useour emotions for success.

“I was an emotional illiterate.”  With this blunt statement, Cala begins his new book, which focuses on the role emotions have in our lives. The author states that we must turn away from victimization, leaving our fears and constricting beliefs behind – which is the only way to make our own decisions without being reactive or becoming frustrated. 

“If pessimism and insecurity have prevented us from achieving personal or professional progress, if routine traffic brings out our inner monster of rage, if jealousy gets the better of us in our relationships, and impatience and guilt are the standard currency with our children… then it’s time to take action,” Cala states. 

The official presentation will be on Sunday, May 1, at the Buenos Aires International Book Fair, with the participation of Ms. Nacha Guevara, at 4:00 p.m., in the Roberto Arlt room, yellow pavilion.  Afterwards, Cala stay and sign copies at stand 1508 (of V&R Editoras), in the same pavilion.

El analfabeto emocional will be available very soon at main bookstores in Argentina, the United States, Mexico and the rest of Latin America. It can also be purchased on main online retail stores like amazon.com 

For more information, please visit: www.IsmaelCala.com

ABOUT ISMAEL CALA

Ismael Cala is a communicator, inspirational author and international lecturer on issues of leadership and personal development.  He is the host of CALA, the interview program on CNN en Español.

Cala is a regular participant on Univisión’s Despierta América (‘Wake up America’), and writes a weekly column for more than 50 publications in Latin America and the United States. He is the author of the bestsellers Cala y Cruz: Las dos caras de la comunicación (‘Cala and Cruz: the two faces of communication’), (2016), Ser como el bambú (‘Being like bamboo’) (2016), EsCala a otro nivel (‘Climbing to another level’) (2015), El secreto del bambú (‘The secret of bamboo’) (2015), Un buen hijo de P (‘A real S.O.B.’) (2014), and El poder de escuchar (‘The power of listening’) (2013).

Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He graduated with honors from the School of Communication at York University in Toronto, and holds a degree from Seneca in Television Production.

SALUD al dia magazine will offer better services to their readers and advertisers

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WESTON, Florida, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — SALUD al día magazine is in the process of redesigning its website in order to offer more and better services to its readers, advertisers and columnists.

Among the new services there will be available banks of articles and videos, organized by author and subject. Initially these services will be offered for free to selected customers and columnists, and then more content will be added.

SALUD al día magazine scope and coverage will be greatly increased due to the publication of press releases statewide in Florida by the Hispanic Digital Network.

The new website will offer content in both versions, Spanish and English, and should be up and running on May 15th with information of the most current magazine issue. Then we will be adding more content from previous magazine’s editions with articles properly indexed by author and by topic. Videos and additional items will be gradually added to update and improve the whole content of the page.

The redesign of the website will allow an interactive service, receiving feedback and comments from readers and maintaining a two-way communication with our customers and associates, among other services that will be added soon.

We invite all professional healthcare provider and health organizations, private and public, as well as marketing and advertising agencies, to keep an eye on changes to be made in www.saludaldiamagazine.com about the new benefits and services soon to be ready.

About SALUD al día magazine: SALUD al día magazine is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership. Written by medical doctors and health professionals, the articles cover the latest trends in new treatments, prevention, nutrition, fitness, plus departments directed to women`s health, men`s health, children, teen and the aging.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations, such as hospitals, doctors, foundations, laboratories, insurance and other professionals responsible for the health and wellbeing.

AmazonCrossing Launches “Estados Unidos de Banana”, Puerto Rican Novel Foresees Debt Crisis

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A Puerto Rican debt crisis is a catalyst for the disintegration of the American empire in United States of Banana. The postcolonial dramatic novel by Puerto Rican author Giannina Braschi depicts the secession of American states and territories, starting with Puerto Rico's declaration of independence. The works is now available in Spanish translation by Manolo Broncano through AmazonCrossing en Espanol.

NEW YORK, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — A debt crisis is a catalyst for Puerto Rico’s independence and the disintegration of American states in “Estados Unidos de Banana,” a dramatic novel by Giannina Braschi.  The book is available for the first time in Spanish in print and kindle through AmazonCrossing en Español.

A Puerto Rican debt crisis is a catalyst for the disintegration of the American empire in United States of Banana.  The postcolonial dramatic novel by Puerto Rican author Giannina Braschi depicts the secession of American states and territories, starting with Puerto Rico's declaration of independence. The works is now available in Spanish translation by Manolo Broncano through AmazonCrossing en Espanol.

“The United States of America will become the United States of Banana. And Puerto Rico will be the first half-and-half banana republic state incorporated that will secede from the union. Then will come Liberty Island, then Mississippi Burning, Texas BBQ, Kentucky Fried Chicken—all of them—New York Yankees, Jersey Devils—you name it—will want to break apart—and demand a separation—a divorce. Things will not go well for the banana republic when the shackles and chains of democracy break loose and unleash the dogs of war. Separation—divorce—disintegration of subject matters that don’t matter anymore—only verbs—actions. Americans will walk like chickens with their heads cut off,” writes Giannina Braschi. 

Originally written in English, “United States of Banana” has become a staple of post 911 literature in universities since the book debuted in English in 2011 and has inspired artists of various mediums.  The mixed-genre work was produced as a theater play by Columbia University, a series of short art films, and is forth coming as a comic book.  The work parodies the shifting dynamics between the United States, Spain, Latin America, and the Caribbean, with a nod to the rising economic influences of China. Associated Press called United States of Banana a work of unlimited imagination.  

Braschi is “one of the most revolutionary voices in Latin American Literature today” according to PEN American Center. She is a fellow of the National Endowment for the Arts.  She writes in Spanish, Spanglish, and English to express the cultural journey of millions of Hispanic immigrants in the US and to dramatize the three options of her native Puerto Rico: nation, colony, or statehood. She is the author of the epic poem El imperio de los sueños and the Spanglish classic novel Yo-Yo Boing!

The Spanish translation by Manuel Broncano is on sale now at amazon.com.

http://www.amazon.es/Estados-Unidos-Banana-Giannina-Braschi-ebook/dp/B01C47Y0IE

Photo – http://photos.prnewswire.com/prnh/20160425/360365

Family Talk About Drinking: Conversations Every Parent Should Have With Their Teen This Prom and Graduation Season

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NEW YORK, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Spring is in the air and for the many teenagers across the country celebrating proms and graduations, this season is an ideal time for parents to talk with their teenagers about underage drinking. To help parents prepare their teens to have a safe and memorable experience, Anheuser-Busch has added a creative twist to its Family Talk About Drinking program – using comedy to break the ice about a serious topic between parents and teenagers through a short video series.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7804551-family-talk-about-drinking/

Created by certified parent coach MJ Corcoran and Anheuser-Busch, Family Talk About Drinking is a free, comprehensive online resource that gives parents the knowledge, confidence and tools to talk to their kids about alcohol throughout their child’s life.

This year, Anheuser-Busch partnered with the world’s leading comedy theatre enterprise, The Second City, to create compelling videos and help drive discussions about having important conversations with teenagers about drinking and making responsible choices. The 80’s themed throwback videos take parents back to when they were teenagers, and encourage parents to stay connected with their teens and help them be ready to make smart decisions. Each scenario plays out different effects of making unsound decisions, but each have one message: be sure to talk with your teens about underage drinking. See videos here.

“Our number one goal is to arm parents with educational information and content that helps fuel open and honest conversations with their teens about underage drinking,” said VP of Corporate Social Responsibility for Better World for Anheuser-Busch Katja Zastrow. “We are taking a different approach to simplify our messaging and help drive conversations with parents and teenagers – using comedy and humor to break the ice about a serious topic.”

Parents can underestimate the influence they have on their kids’ choices around alcohol. According to a GfK Roper Youth Report, parents remain the number one influence when it comes to their children’s decisions on whether or not to drink alcohol underage, over advertising. Parents should be aware of and take confidence in their influence and use it to talk with their children on this important topic.

Certified parent coach, MJ Corcoran provides three ways parents can help ensure teens are safe throughout prom and graduation season.

  1. Take advantage of resources your school has to offer. Schools are committed to keeping students safe, and they have years of experience managing teens during prom and graduation season. Be proactive – inquire and take advantage of any programs and information available.
  2. Don’t be afraid to get involved. While schools are well equipped to handle safety and responsibility, parents should not rely 100 percent on school staff alone. Be part of the planning process so you know what’s going on from start to finish.
  3. Reiterate expectations. Special occasions are not a reason to lower your expectations regarding underage drinking. Start conversations early to make sure your teens have a clear understanding well before the event date arrives. Listen to your teens and let them voice their thoughts and concerns before, during and after the events.

Visit the Family Talk About Drinking YouTube channel to watch the short videos, and the website to learn about the parent guide to get tips on how to begin these important conversations with the teens in your life. Additional Family Talk About Drinking online resources can be found on the organization’s website and owned social channels listed below. Please share the tips and short videos to be part of the community that helps to prevent underage drinking.

About Anheuser-Busch
Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. Anheuser-Busch reduced total water use at its breweries 32 percent over the last 5 years and by 45.5 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Since 1997, Anheuser-Busch and its Foundation have invested in local communities through donations of more than $530 million to charitable organizations. The company also has provided more than 72 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit www.anheuser-busch.com.

For additional information:
Amanda Greenfield
Zeno Group
212-299-8957 / [email protected]

Safety Ties Together Construction Industry

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WORCESTER, Pa., April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — More than 50 national and global construction firms have joined forces for the annual Safety Week, a construction industry-wide education and awareness event. Safety Week 2016 will be held May 2-6 to align with what the Occupational Safety & Health Administration and other federal agencies have set as the National Safety Stand-Down focusing on fall prevention on the job.

Photo – http://photos.prnewswire.com/prnh/20160426/360086

Safety Week is an opportunity for people and companies – even competitors – to work together and rally around a common cause. During Safety Week, construction companies will take the opportunity to thank their employees for the commitment to safety and work to educate, inspire and share best practices. Many companies will conduct on-site safety awareness activities.

“Ask anyone in construction and they will tell you that safety is the number one priority – it crosses competitive boundaries and ties us all together,” said Ross Myers, CEO, Allan Myers and Safety Week co-chair.

“That is the reason we’ve chosen Safety Ties as our theme this year, because the commitment to safety is strongest when it’s woven into the culture of our work and is a visible part of our everyday routines and processes. For workers on a job site, this starts with the individual. Every day, each person needs to take responsibility for their own safety and the safety of those around them.”

To symbolize Safety Ties, participating companies will launch social media campaigns around photos of bootlaces as a visible homage to Safety Week.

Three major U.S. construction sites will host ceremonial events during which the laces and a “ribbon tying” will be used as powerful emblems of safety.

Job sites include:

  1. The New NY Bridge (replacing the Tappan Zee), Tarrytown, NY – featuring eight general traffic lanes, cashless tolling, and a shared-use path for pedestrians and cyclists.
  2. The Crenshaw/LAX Transit project, Los Angeles – an 8.5-mile light-rail line, with eight stations, serving the Crenshaw District, Inglewood, Westchester and surrounding area.
  3. The 35Express Project, Dallas, Texas – a $1.4 billion expansion of Interstate 35E between U.S. Highway 380 in Denton County and I-­635 in Dallas County extending approximately 30 miles, through nine cities and two counties to relieve traffic congestion. AGL Constructors, a joint venture between Archer Western Contractors L.L.C., Granite Construction Incorporated and the Lane Construction Corporation, in partnership with the design team of Parsons and HDR Inc., manages construction of the 35Express Project for the Texas Department of Transportation. The project is scheduled for completion in mid-2017.

At these events, guest speakers and project executives will speak about the status of their projects and the importance of and unifying nature of safety.

“A culture of safety starts at the CEO’s office and I applaud all the corporate executives who focus on safety as their essential product,” said LA Metro CEO Phillip A. Washington. “The end users of these great transportation projects understand that by caring for the safety of workers, we also care about the quality and safety of the entire system.”  

Additionally, Safety Week activations will be held at many other job sites across the country.

About Safety Week
Safety Week is sponsored by members of The Construction Industry Safety Initiative (CISI) and the Incident & Injury Free Executive Forum (IIF™). Additional support comes from the Alliance Partners, many of which are non-profit associations. For more information, visit www.safetyweek2016.com

Safety Week Sponsors
Adolfson & Peterson Construction | Aldridge | Allan Myers | American Bridge | Ames | API Group, Inc. | Atkinson Construction | Austin | Avalon Bay | Balfour Beatty Infrastructure Inc. | Baker Concrete Construction | Barnard | Barton Malow | Black & Veatch | BMWC Constructors | Boh Bros. | Brasfield & Gorrie | Cianbro | Clark Construction | Clyde Companies | Fluor | Gilbane | Granite | Great Lakes Dredge & Dock Company | Hensel Phelps | Hunter Roberts Construction Group | i+icon USA | Jacobs | J.F. Shea Electric, Inc. | JMJ Associates | J.E. Dunn Construction | Kiewit | Lane | Lend Lease | Liberty Mutual Insurance | Limbach | MWH Constructors | Manson Construction Co. | Massman Construction Co. | Mortenson Construction | Nicholson | PCL Construction | Parsons | Railworks | Shimmick Construction | Skanska | Stacy and Witbeck | struc’tur’al | Suffolk | Sundt | Terracon | Travelers | Traylor | Turner | Walsh | Weeks Marine | Zachry | Zurich

Bridgestone And Correa Tire Distributors Celebrated the Opening of the First “Bridgestone Store” In Puerto Rico

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En la fotografia "BS ejecutivos..." aparecen, de Izq. a Der.: Josue Correa, Presidente de Correa Tire Distributors; Erick Herrera, Country Manager de Bridgestone Costa Rica, y Daniel Benvenuti; Presidente de BS-LAN.

SAN JUAN, Puerto Rico, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Bridgestone Latin America North, BS-LAN, through its subsidiary in Costa Rica, and in alliance with Correa Tire Distributors, announced the opening of the first Bridgestone Store located in the financial commercial corridor in the city of San Juan, Puerto Rico. The new Bridgestone Store is the seventh service center in the company’s network of Family Channel stores on the island, and enhances the importance and strategic growth of the Puerto Rican market in the region.

Bridgestone Executives from left to right: Josue Correa, President of Correa Tire Distributors; Erick Herrera, Country Manager of Bridgestone Costa Rica, and Daniel Benvenuti; President of BS-LAN.

The Bridgestone Store counts with state-of-the-art facilities with the latest technology in equipment, offering customers personalized services by qualified personnel, in a comfortable place. The main benefits and competitive advantages of the new the Service Center are a complete line up of High-Performance tires for passenger and SUVs, with high quality and first class services, available in a 3,685 sq. m facility that ensures prompt service and assistance for our clients’ vehicles.

The opening ceremony was held on Saturday, April 23rd, and was presided by Daniel Benvenuti, President of Bridgestone Latin America North, and Josué Correa, President of Correa Tire Distributors; whom were accompanied by Erick Herrera, Country Manager, Bridgestone Costa Rica; Roger Hidalgo, Director of Sales, Bridgestone Costa Rica; among other special guests and customers.

“At Bridgestone, we are proud to celebrate the opening of this important service center in Puerto Rico, which represents the largest market in Central America and the Caribbean region. Through the establishment of positive purchase experiences and the development of innovative technology that strengthens our position as worldwide leader in tire manufacturing, we are following our mission to serving society with superior quality,”  said Daniel Benvenuti, President of Bridgestone Latin America North, BS-LAN.

Meanwhile, Josué Correa, President of Correa Tire Distributors stated during the ceremony that, “We are committed to creating a new standard of services in the tire industry, investing to continue to provide Puerto Ricans with the highest quality products and services within a very innovative model.”

Correa Tires Distributor, one of the largest importers on the island, is Bridgestone’s tires distribution business, and  is an established company in Puerto Rico, founded in 1978, when it began its retreading operations of passenger and light truck tires. As a distributor, it also sells tires to the commercial, industrial, agricultural and government sectors.

For Bridgestone, the new store is very meaningful for Puerto Rico as it is a growing market. “This area represents the largest vehicle fleet in the HP (High Performance) and UHP (Ultra High Performance) segments. With the opening of this Service Center we aim to increase market share and sustain our growth as the most important tire company in the country and the region,” said Erick Herrera, Country Manager of Bridgestone Costa Rica.

The new service center provides tuning, mechanical services, change of distribution belts, water pumps composure, change of oxygen sensors and dampers. In addition, the service center also offers brakes replacement and adjustment, suspensions, battery verification, sale and installation of tires, alignment, balancing, oil change, and preventive maintenance.

The new Bridgestone Store is located at 1141 F. D. Roosevelt, San Juan, Puerto Rico, and is open from 8:00 AM to 5:00 PM.

About Bridgestone Costa Rica, S.A.:
Bridgestone Costa Rica, SA (BSCR) is a subsidiary that is part of the business unit Bridgestone Latin America North, BS-LAN, a subsidiary of Bridgestone Latin America Tire Division, (BATO LA) and Bridgestone Americas, Inc., (BSAM) based in Nashville, Tennessee. BSCR was established and built its first tire in 1967 in La Ribera de Belen, in the province of Heredia. The facility manufactures passenger, light truck, truck and bus, and agricultural tires. BSCR also markets small off road tires throughout Costa Rica and has sales responsibilities for Central America and the Caribbean Islands

Service Center "Bridgestone Store" Puerto Rico

Photo – http://photos.prnewswire.com/prnh/20160425/359630
Photo – http://photos.prnewswire.com/prnh/20160425/359631

Embassy of Ecuador Partners with U.S. Fund for UNICEF to Raise Funds for Children Affected by Earthquake

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NEW YORK, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Embassy of Ecuador together with the U.S. Fund for UNICEF today announced a fundraising partnership to support the children affected by the 7.8 magnitude earthquake which struck the country on Saturday, April 16. 

More than 655 people lost their lives in the Pacific coast of Ecuador as a result of the earthquake– a number which is likely to rise given that over 8,000 people were wounded. Hundreds are still missing and more than 29,000 people are in shelters. Of those affected, more than 250,000 are children who are in need of urgent assistance. Several UNICEF teams are in the hardest hit areas of Ecuador, assessing children’s needs and coordinating the response. An appeal of $23M was launched by UNICEF and humanitarian partners last week to support relief and recovery efforts.

“The Embassy of Ecuador encourages those who wish to help those affected to donate funds through UNICEF. We are longtime partners and are confident that they are best poised to deliver assistance – including urgently needed supplies, clean water and sanitation support to prevent the spread of disease, education and psychosocial assistance to help children cope with the trauma they have faced,” said His Excellency Francisco Borja Cevallos, Ambassador of Ecuador.

“For more than 40 years, UNICEF has partnered with the Government of Ecuador to provide healthcare, access to education and protection for children.  In this time of catastrophic need, we are working around the clock in partnership with the Embassy and Consulates to raise critically needed funds for the children of Ecuador,” said Caryl M. Stern, President & CEO of the U.S. Fund for UNICEF.

The Embassy of Ecuador and the U.S. Fund for UNICEF are encouraging those who wish to help to make monetary donations. UNICEF has an extensive infrastructure in place for procuring and distributing materials in more than 190 countries and territories worldwide. Donated goods must be screened, sorted, stored, transported and delivered, resulting in higher associated costs and delays in reaching those who need relief and supplies most. By prepositioning supplies and purchasing from regional or local sources, UNICEF eliminates expensive transportation costs, funding which can help purchase more supplies rather than being spent on shipping.

The U.S. Fund for UNICEF will provide donors and the Embassy with accountability for donations, and receipts for tax purposes.

How to help:
For more information or to make a tax-deductible contribution to UNICEF’s relief efforts, please contact the U.S. Fund for UNICEF:
Website: www.unicefusa.org/ecuador (English) or www.unicefusa.org/apoyeecuador (Spanish)
Toll free: 1-800-FOR-KIDS
Text: Text “Relief” to 864233 (UNICEF) to make a $10 donation
Mail: 125 Maiden Lane, 10th Floor, New York, NY 10038

Find us on Twitter: @unicefusa; join us on Facebook: UNICEF-USA

About UNICEF
The United Nations Children’s Fund (UNICEF) works in more than 190 countries and territories to put children first. UNICEF has helped save more children’s lives than any other humanitarian organization, by providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more. The U.S. Fund for UNICEF supports UNICEF’s work through fundraising, advocacy and education in the United States. Together, we are working toward the day when no children die from preventable causes and every child has a safe and healthy childhood. For more information, visit www.unicefusa.org.