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Latino Faith Leaders Unite Over Colorado River Protections

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Summit Explores Stewardship in Protecting and Preserving Natural Resources

GRAND CANYON, Arizona, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — This weekend over 40 Latino faith leaders from Arizona joined together to discuss the importance of protecting the Colorado River and how the Latino community can help lead the charge for its conservation. Following the meeting, the faith leaders also toured the Grand Canyon and explored how the protection of our national parks is crucial to our diverse cultural heritage.

“The Colorado River is the lifeblood of the southwest – its water sustains over 35 million people, including one-third of the nation’s Latinos, and endangered fish and wildlife in seven states,” said Maite Arce, president and CEO of Hispanic Access Foundation. “The Colorado River is an integral part of our heritage and way of life, and by taking action now we can make strides in ensuring that future generation can continue to benefit from this tremendous resource. These faith leaders embrace this and want to make a difference.”

Held by Por La Creación Faith-based Alliance, a Hispanic Access Foundation initiative that unites Latino faith leaders in an effort to develop stewards of God’s creation, the summit provided the opportunity for the attendees to learn more about the federal and local roles in the effort and how their local communities could get involved. Speakers included U.S. Department of Interior Deputy Secretary Michael Connor, Assemblies of God Central District Superintendent Dennis Rivera and American Rivers Communications Director Sinjin Eberle.

“The sustainability of the Colorado River depends upon multiple and diverse communities and stakeholders who live within its seven state region in the United States and in Mexico,” says Department of the Interior Deputy Secretary Michael Connor, who addressed the faith leaders. “It is critically important for everyone to share in collaborative efforts to ensure the Colorado continues as the lifeblood for future generations.”

WaterSMART is the Department of the Interior’s sustainable water initiative that uses the best available science to improve water conservation and help water resource managers identify and implement strategies to narrow the gap between supply and demand. Since its establishment in 2010, WaterSMART (‘Sustain and Manage America’s Resources for Tomorrow’) has provided about $250 million in competitively-awarded funding to non-federal partners, including tribes, water districts, municipalities and universities. These investments have conserved enough water to meet the annual needs of more than 3.8 million people. Each acre-foot of conserved water delivered means that an equal amount of existing supply is available for other uses.

“Latinos have an important voice in the protection of our public lands and waters. We have a moral responsibility to future generations to protect God’s creation — preserving the mountains, rivers, deserts and other breathtaking landscapes of our nation,” said Rivera. “Protecting the Colorado River is crucial not only to the majority of local economies in the area, but also to the spiritual well-being of our community.”

About Hispanic Access Foundation
Hispanic Access Foundation is a 501(c)(3) non-profit organization that improves the lives of Hispanics in the United States and promotes civic engagement by educating, motivating and helping them access trustworthy support systems. Our vision is that all Hispanics throughout the U.S. enjoy good physical health, a healthy natural environment, a quality education, economic success and civic engagement in their communities with the sum improving the future of America. For more information, visit www.hispanicaccess.org.

About Por La Creación Faith Based Alliance:
Por la Creación Faith-based Alliance’s mission is to develop stewards of God’s creation by educating and engaging this generation to leave a legacy for the future. The group seeks to educate Latinos and to encourage active engagement in supporting the nation’s public lands and protecting our natural resources.

Contact: Robert Fanger
P: 317-410-7668
E: [email protected]  

México’s Most Outrageous Projects On Wheels Are Back In Season Three Of Mexicánicos

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Martin Vaca, protagonist of Discovery en Espanol series MEXICANICOS. Mondays @10PM E/P.

MIAMI, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — The talented mechanic Martín Vaca and his team are back with new challenges and more of the incredible automobile conversions that have fascinated Hispanic audiences.  With his passion for all things motorized, Martín continues to push the limits of his ingenuity to accomplish extreme transformations, such as turning a double cabin pickup into a hearse or building the world’s biggest limousine, roomy enough for 50 people and complete with a dance floor and DJ booth.  The third season of MEXICÁNICOS (#mexicanicos) premieres May 9 and will air Mondays at 10PM E/P during the network’s ‘Lunes de motores’ programming block.

Martin Vaca, protagonist of Discovery en Espanol series MEXICANICOS. Mondays @10PM E/P.

Special guests this season include Mexican singer and comedian Lola Cortés who visits Martín’s Guadalajara workshop with a special request: to make her Corvette 2000 into a 1950s model. In another episode, world boxing champion Ana María Torres, aka “La Guerrera” (The Warrior), asks Martín to personalize her 1954 Ford Custom Line. She wants to add a boxing glove emblem on the front of the car and an image of the World Boxing Council’s Diamond Belt under the hood. 

A new team member also joins the show this season: Lidia, an electromechanical engineering student hired as an assistant to Isabel, Martín’s daughter.  Lidia will have to stand up for her work and ideas in a male-dominated workplace.

Fans of the series and car lovers can find exclusive material, unedited videos, surprising facts and interviews with the show’s cast of characters on the Mexicánicos Facebook page: https://www.facebook.com/mexicanicos, and on Discovery en Español’s YouTube channel: https://www.youtube.com/discoveryenespanol .

About Discovery en Español

Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

Discovery en Espanol

Photo – http://photos.prnewswire.com/prnh/20160426/360155
Logo – http://photos.prnewswire.com/prnh/20160426/360154

‘Cinderella Era’ of Your Vehicle is No Fairy Tale

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BETHESDA, Maryland, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Once upon a time, buying a new car may have sounded like a dream come true, but keeping your car through the “Cinderella Era” can mean more gold at the end of the rainbow, says the non-profit Car Care Council.

“The smartest way to get a solid return on your vehicle investment is to keep your car through what we call the ‘Cinderella Era.’ That’s the period of time after the payoff when your car is still in great shape and needs only modest repairs,” said Rich White, executive director, Car Care Council. “With proper care, the typical vehicle should deliver at least 200,000 miles of safe, dependable performance, and that’s no fairy tale.”

By simply allocating the equivalent of just one new car payment, motorists can cover an entire year’s worth of basic maintenance and live happily ever after with their current vehicle. The most common maintenance procedures and repairs to keep a car operating safely and reliably while maintaining its long-term value involve checking the oil, filters and fluids, the belts and hoses, brakes, tires and air conditioning. The council also recommends an annual tune-up and wheel alignment.

“Whether it’s an oil change, replacing brakes or new belts and hoses, that periodic repair bill is a drop in the bucket compared to monthly payments on a new car,” said White. “The end of the story is that a properly maintained vehicle is safer, more dependable, more fuel efficient, less polluting and more valuable.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

Viking Cold Solutions ™ delivers green, cost-effective energy saving technology for cold storage facilities and supermarkets

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HOUSTON, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Viking Cold Solutions™, a leading provider of Thermal Energy Storage solutions for cold storage facilities and supermarkets, announced the launch of Solar Energy Storage™, bundling Viking Cold’s thermal energy storage with rooftop solar photovoltaic (PV) systems to deliver around-the-clock green, cost-effective energy management for cold storage facilities, supermarkets and utilities.

Viking Cold is combining Thermal Energy Storage with renewable energy sources, such as PV systems, making it possible for cold-storage facilities, supermarkets, and utilities to intelligently store and deploy refrigeration to reduce energy costs. This environmentally friendly solution solves one of the largest challenges to solar energy utilization by reducing renewable variability.

“Solar has proven to be a low-cost, reliable and green generation resource, but it creates a new problem with utilities with its intermittent nature for customers that require around the clock refrigeration,” said James Bell, CEO of Viking Cold Solutions. “Until now, the missing piece has been cost-effective and reliable thermal energy storage.  Our system will enable cold storage operators to sustainably protect their products, while lowering operating costs, making solar energy much more accessible to companies driven by green business practices.”

The Thermal Energy Storage solution in combination with PV generation stores thermal energy and deploys it during peak demand, in the evening or any time of non-generation. As a result, electricity peak demand can be reduced by up to 90 percent.   

Utilities benefit from the Viking Cold’s Solar Energy Storage solution by providing a “buffer” of efficient and green on-demand energy storage at customer sites. The solution also helps stabilize the grid enabling more intermittent users & suppliers of electricity to safely interconnect and helps achieve local mandatory energy storage targets.

Rooftop solar and Viking Cold’s Solar Energy Storage™ share many advantages, making them a perfect combination:

  • Increase the value of solar PV – by storing energy during the day and using it for refrigeration at night (increasing savings)
  • Cost-effectiveness and system longevity – Rooftop solar and Viking Cold’s Solar Energy Storage are low-cost and are designed to last for at least 20 years or the life of the facility, with minimal maintenance or downtime.
  • Lower peak demand charges – Peak load shedding or shifting at any time of day increases savings during periods of renewable variability
  • Reduce operational risk – Thermal backup allows customers to maintain safe temperatures and food quality during power outages or equipment failure, reducing business interruption and perishable food loss
  • Economic development—Rooftop solar and Viking Cold’s Solar Energy Storage use local engineering and labor, leveraging utility investments to boost the local economy.

Viking Cold Solutions™ is a thermal energy storage company focused on making the world’s cold storage systems smarter and more efficient. Their Thermal Energy Storage Systems have saved their clients over 5600 MW of energy and have removed over 3900 metric tons of Carbon from the air. Their team has deep expertise in cold storage energy management, supermarket energy management, and thermal energy storage systems.

Viking Cold provides turnkey energy-management solutions that reduce operational costs and business risk for cold storage and supermarkets with high refrigeration-based energy loads. The company is expanding rapidly throughout the U.S. and internationally. To learn more, please watch Viking Cold’s 90 second video which explains how the technology works and visit vikingcold.com.

Goya Foods Donates 30,000 Pounds Of Food To Victims Of The Earthquake In Ecuador

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Goya Foods Donates 30,000 Pounds of Food to Victims of the Earthquake in Ecuador

JERSEY CITY, New Jersey, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, America’s largest Hispanic-owned food company, will donate 30,000 pounds of Goya products, including canned beans, vegetables, crackers, and nectars, to victims of the earthquake in Ecuador.

Goya Foods Donates 30,000 Pounds of Food to Victims of the Earthquake in Ecuador

“It has been a devastating time for the people of Ecuador and we are diligently working with officials and organizations to ensure that the people who need it the most will directly receive the food,” says Rafael Toro, Director of Public Relations of Goya Foods. “Our thoughts and prayers go out to all those affected by the earthquake and we thank everyone who is helping to make this donation possible.”

The donation is part of the Goya Gives campaign, a series of annual donations that serves to encourage others to participate in the message and act of helping those in need. Goya has a long history of providing aid to those impacted by natural disasters and has made significant donations both at home, including those impacted by Hurricane Sandy, Katrina and Isaac in the United States as well as abroad in Mexico, Haiti, Chile, Peru and El Salvador, among others.

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; the combination of authentic ingredients, robust seasonings and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

For more information & photos:
Natalie J. Maniscalco
845.659.6506 / [email protected]

Goya Foods.

Photo – http://photos.prnewswire.com/prnh/20160425/359837 

Logo – http://photos.prnewswire.com/prnh/20140904/143145

The Southwest Effect Makes its Way Into International Markets

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Analysis by FareCompare Shows Significant Savings for Consumers in New Routes to Mexico, Central America and the Caribbean

DALLAS, April 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — FareCompare released today its first findings of a comprehensive analysis of the Southwest Effect in new international routes, discovering significant savings for U.S. consumers.  The company compared prices on new routes that the airline launched in the fall of 2015 for non-stop flights between Houston and some of Southwest’s new cities in the Caribbean, Central America and Mexico. The initial report is now available online at farecompare.com/southwesteffect.

“We know that when there is competition, fares drop.  And when Southwest or other low-cost carriers enter a market, consumers benefit from falling prices,” said Rick Seaney, CEO and co-founder of FareCompare.  “Our team leveraged our extensive database of current and historical fares to identify for the first time the scale of the Southwest Effect in international routes.”

The Methodology:
FareCompare analyzes more than 17 billion itineraries daily to find the lowest available prices on existing flights.  For this project, the team compared available airfare prices from Houston to eight new Southwest Airlines non-stop destinations from Houston – Belize City, Cancun, Liberia, Montego Bay, Mexico City, Puerto Vallarta, San Jose del Cabo and San Jose, Costa Rica.   The first analysis compared 70,410 airfare searches of the first quarter 2015 with the first quarter of 2016 searches to determine if baseline price changes had occurred. Prices were based on the average of the lowest detected prices for the advance purchase of between 14 and 34 days before departure, for stays from 4 to 14 days.  The second analysis compared a total of 233,704 airfare searches between January 2015 through mid-April 2016, using the same filters applied to the first analysis.

The Findings:
The Southwest Effect appears to extend to international destinations, at least in most cases. Overall, average lowest prices on round-trip flights to these destinations dropped significantly with the exception of fares to San Jose del Cabo, which rose slightly. Price drops for all destinations averaged out to $155 or nearly 25% from year-to-year; when San Jose del Cabo fares are removed from consideration, the drop was slightly above 30%.

However, there are likely other factors at play as well, including other low-cost carriers in the market and the Zika virus scare.  The full report is available now from FareCompare.

“I think it is important to note the Southwest Effect is essentially a competition effect but competition has been decimated the past 6 years with mega-mergers; it is good to see what happens when airlines compete,” Seaney added.

The research project was lead by Dr. James C. Stone, Ph.D., Lead Data Scientist at FareCompare, supported by Anne McDermott, Editor and the entire analytics and communications team at FareCompare. The team continues to analyze this data to determine how shoppers can get the best deals and will provide updates on the findings in the near future.

About FareCompare
Headquartered in Dallas, FareCompare makes shopping for airfare easy and simple by comparing currently available fares from a wide variety of sources through one simple search.  The company’s multiple products allow customers across the world to keep track of their favorite destinations and specific travel dates, plus find great low price deals that are not publicized through its best-in-class deal detection algorithms. FareCompare.com is the trusted source of 6 million global users every month.

Media Contact: Alex Williams, [email protected] (972) 588-1448

Made Beautiful Title Sponsor of 2016 International Natural Hair Meetup Day & Launch of NEW PURE Detox, INSPIRE Children’s Lines

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ATLANTA, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — All textures will receive more ways to be “made beautiful” through natural hair care Made Beautiful title sponsorship of the 5th Annual International Natural Hair Meetup Day with host gifts plus promotional activity, gift bag samples and coupon code. The brand’s first line, scent-sational, #instafave, mango-coconut-honey-shea butter, moisturizing collection, TRUE, is a NaturallyCurly.com Editor’s Choice Award 2016 Winner. Two NEW lines, sea kelp-lemon-aloe-cucumber, detox range PURE and coconut-honey-shea butter, children’s regimen INSPIRE will be available at Sally Beauty Supply and bymadebeautiful.com May 1, 2016.

The International Natural Hair Meetup Day (INHMD) is an annual one-day event in over 40+ U.S. and international cities for women to meet in their own communities, network, share, inspire, get informed and aid each other in their natural hair journey. Visit www.inhmd.net for full list of sponsors and social media links to meetup cities and ticket information.

The CEO of Made Beautiful, LLC said, “We are excited to title sponsor INHMD 2016 to intimately reach and provide hair care options across three lines that meet our core consumer needs affordably. Additionally, our collection-branded lifestyle events will demonstrate our passion for helping others reach their fullest potential and belief that everyone is made unique, made confident, made beautiful.”

Through remaining 2016, multi-city events will be held to educate on each of the three collections individually announced via @bymadebeautiful Instagram.
May – Dallas
June – Washington, DC
July – Charlotte
August – Chicago
September – Miami
October – Atlanta
November – New York City
December – Houston
(subject to change)

For more information, visit: www.bymadebeautiful.com 
Join the conversation on Instagram, Twitter and Facebook @bymadebeautiful
#MadeBeautiful #INHMD #IAmTRUE #PUREify #getINSPIREd

About Made Beautiful
Made Beautiful offers hair care for all textures infused with pure, natural ingredients, love and courage without sulfates or parabens allowing women to feel confident about hair health and beauty rituals which bring out inner beauty. The ranges include shampoos, conditioners, treatments and styling products to cleanse, clarify, condition, nourish, strengthen, hydrate, moisturize, detangle, define, defrizz, restore and repair.
bymadebeautiful.com

Forty Percent Of Latina Women Feel They Know More About The Car-Buying Process Than Their Significant Other, According To Kelley Blue Book Survey

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Kelley Blue Book Logo.

IRVINE, California, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — As influential decision makers in household spending, Latinas are rapidly becoming a key driver of the U.S. economy, staking their claim in major family financial decisions like vehicle purchases.  With their spending power continuing to grow, Latinas also are catching up with or exceeding Hispanic males and non-Hispanic females in big ticket purchases, including homes and vehicles.  In fact, nearly half (40 percent) of Latinas ages 20-39 feel they know more about the car-buying process than their significant other, according to a new survey commissioned by Kelley Blue Book www.kbb.com, the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  In addition, when shopping for a vehicle, Latinas prioritize practical features like fuel efficiency and safety, but also don’t want to sacrifice style and comfort.

Photo – http://photos.prnewswire.com/prnh/20160420/357803-INFO
Logo – http://photos.prnewswire.com/prnh/20121108/LA08161LOGO

“Latinas are an influential segment of the U.S. population and are projected to reach 30 percent of the total female population by 2060,” said Mark Williams, analyst for Kelley Blue Book.  “With the Hispanic market’s purchasing power expected to reach $1.7 trillion by 20191, Latinas’ growing importance to the automotive industry can’t be ignored by automakers and dealerships.”

Highlights from the Kelley Blue Book Latinas on Wheels Survey:

  • Vans? No, Thank You: Latinas may be looking for a vehicle that can move their family around, but that doesn’t mean they are willing to forego style. Only 6 percent say they want their next vehicle to be a van, while more than a third (34 percent) prefer SUVs, and nearly a third (32 percent) want a sedan. In addition, 14 percent of Latinas ages 20-29 would like their next vehicle purchase to be a luxury car.
  • Spanish Language Isn’t a Must: Contrary to popular belief, a majority (63 percent) of Latinas surveyed do not feel it’s important for car salespeople to speak Spanish. Only 17 percent feel a Spanish-speaking dealer is very important.
  • Latinas are Savvy Car Buyers: More than half of Latinas (56 percent) say their first step when purchasing a car would be to conduct research online, compared to just 15 percent who would consult friends or family. They also cite vehicle history reports (27 percent), consumer reviews (21 percent) and expert reviews and ratings (21 percent) as the most helpful online tools when researching a car to buy.
  • Confidence May Be Lacking When Visiting the Dealership: While 40 percent feel they know more about the car-buying process than their significant other, 95 percent of respondents say they would ask someone to accompany them when visiting a car dealership.
  • More Concerned About Budget Than Technology: Unlike many other Millennial consumers, Latinas in their 20s place significantly more importance on fuel efficiency (60 percent) and safety (57 percent) over technology features, suggesting that more practical features are more important to them than the latest tech innovations when buying a car.
  • Comfort Matters: Latinas want to be comfortable while driving, and dual air conditioning control is a favorite feature for most respondents (51 percent), followed by heated/cooled seats (37 percent), keyless entry and start (36 percent), and a sunroof (21 percent).
  • Car Safety Remains a Priority: Among the safety features Latinas look for, collision prevention and automatic brakes top the list at 44 percent, followed by blind spot monitoring (35 percent).
  • Latinas are Ready to Buy: More than half of Latinas in their 20s and 30s (55 percent of Latinas in their 20s and 53 percent of those in their 30s) say they expect to purchase a car within the next year.

“It is important for the automotive industry to keep in mind that today’s Latina car buyer is a practical consumer who knows what she wants and is doing her homework before visiting the dealership,” said Williams.  “While Spanish-language salespeople are not a priority for her, survey results suggest she could use more confidence when visiting the sales floor.  Highlighting the cost savings of environmentally friendly vehicles, touting safety features in new models, and making the car dealership a place where Latinas feel comfortable, are all good ways to reach her.”

The 2016 Kelley Blue Book Latinas on Wheels Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. Hispanic women ages 20-39 between March 22-30, 2016.  

To discuss this topic or any other automotive-related information with a Kelley Blue Book analyst on-camera via the company’s on-site studio, please contact a member of the Public Relations team to book an interview. For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, and get updates on Google+ at https://plus.google.com/+kbb.

1 According to the Selig Center for Economic Growth’s “The Multicultural Economy 2015” report.

About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry.  Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week.  The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies.  Kelley Blue Book’s KBB.com ranked highest in its category for brand equity by the 2015 Harris Poll EquiTrend® study and has been named Online Auto Shopping Brand of the Year for four consecutive years.  Kelley Blue Book Co., Inc. is a Cox Automotive™ company.

About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.

Ancla International, Colombian Craft Beer Pioneer, Files US$500 million Arbitration Claim against Equity Fund following AB InBev Deal.

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MIAMI, April 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Colombian beer maker, Ancla International, S.A. has filed a petition for arbitration against Tribeca Asset Management in Miami-Dade County, Florida arguing that Tribeca’s investment in Bogota Beer Company and subsequent sale to AB InBev last year violates an agreement.

“As set forth in the petition of arbitration, the confidentiality and non-compete agreement, which is governed by Florida law, prohibits Tribeca from disclosing Ancla’s business plan and trade secrets to third parties,” Ancla said in a statement. “In addition, the agreement prohibits Tribeca or any third party from using the information to compete against Ancla in the multi-billion dollar Colombian beer market.”

Ancla is the pioneer of the craft beer business in Colombia’s beer industry. The company was founded several decades ago by Hernando Ramirez.

According to the Petition, Tribeca’s representative, Diego Palacio, Colombia’s former Minister of Social Welfare, approached Ancla about Tribeca investing in Ancla. Mr. Palacio, who is currently imprisoned after being convicted of corruption charges related with the highly controversial reelection of former Colombian president, Alvaro Uribe, pressed Ancla for details about its expansion plans.

Under the protection afforded by the agreement, which was edited by Tribeca’s own chief legal officer, Ancla provided Tribeca with its business plan and trade secrets concerning its expansion plans. In addition, Ancla spoke at length to Tribeca executives concerning its business plan.

Tribeca abruptly discontinued negotiations with Ancla under the ruse that a new Arab associate would not allow Tribeca to invest in the alcoholic beverage industry. Several months later, however, Tribeca acquired a significant stake in Bogota Beer Company–Ancla’s direct competitor. The petition alleges that after Tribeca misappropriated Ancla’s business plan, Tribeca used the plan as the foundation to expand the BBC brand for the purpose of making it an attractive acquisition target. Last year, AB Inbev acquired BBC for an undisclosed sum.

This is a textbook example of stealing the other team’s playbook and using it against them on the playing field; it’s industrial espionage at its worst” said Ancla’s attorney Santiago A. Cueto of the Cueto International Law Group in Miami, Florida ([email protected]). Ancla International S.A., v. Tribeca Asset Management, Case No: 2015-026465-CA-01, Miami-Dade County, FL Circuit Court.