(Español) Diario BAE Negocios Internacional estará cubriendo la Entrega de la llave de la Ciudad de Miami que el Alcalde Tomás Regalado le hará, en la Sede de la Embajada de Estados Unidos en Buenos Aires, al Jefe de Gobierno Horacio Rodriguez Larreta
(Español) Diario BAE Negocios Internacional acompaña a la Misión Comercial Multisectorial organizado por la Cámara Argentina de la Florida, que tendrá lugar del 4 al 6 de mayo en la ciudad de Buenos Aires
Three Latin Artists Jump Into Snapchat For A Music Experience Out Of Their Comfort Zone
Inspired by the Toyota RAV4 Hybrid, the story launches during the Billboard Latin Music Awards
TORRANCE, California, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Mexican regional, urban hip-hop and pop music will converge today in the Snapchat world under the umbrella of the Toyota #AceptaElReto challenge, inviting the artists as well as guests to create new stories and get out of their comfort zone. Toyota is partnering with Mexican Regional artist, El Dasa, Colombian hip-hop band member, Goyo (member of Chocquibtown) and pop singer and songwriter, Natalia Lafourcade to produce a one of a kind Snapchat experience that will go live on the popular social media app at 6pm ET today on each artist’s Snapchat accounts, all to celebrate the Billboard Latin Music Awards, airing on TELEMUNDO, presenting a live broadcast of this longest-running and most prestigious awards show in the Latin music world today at 8 pm/7pm CT.
Photo – http://photos.prnewswire.com/prnh/20160426/361094
Logo – http://photos.prnewswire.com/prnh/20160426/360321LOGO
To view the Snapchat story, fans can visit each Snapchat account: @ElDasaOficial; @nlafourcade; @Goyo_thegirl. The experience will be best viewed when three phones are put together as the three stories come to life on each of the phones, forming a seamless music story.
The creative engagement is part of Toyota’s RAV4 Hybrid marketing campaign that encourages people to get out of their comfort zones. The concept created by Conill – Toyota’s Hispanic marketing partner – centers on a unique idea: what would happen if you put a Mexican regional artist in the musical world of a pop singer and how would a hip-hop singer do in a Mexican regional musical world. Toyota invited these artists to venture out of their musical comfort zones to find out.
Through the story, fans will witness each artist interacting with their newfound musical world, creating new experiences and stories that they can share with their fans on other social media channels, unified by the hashtag #AceptaElReto.
“Toyota is all about innovation and engaging with guests through technology and music,” said Florence Drakton, social media marketing manager, Toyota Motor Sales, U.S.A. “We know how important social media channels are, whether for listening to or sharing music, so using Snapchat makes total sense. Together, these three artists will create an immersive experience that we hope fans will enjoy.”
The RAV4 Hybrid campaign launched at the beginning of 2016 centered on the theme of “same old story.” The creative elements aimed to spur people on to create original and exciting new stories with the RAV4 Hybrid as their enabler.
About Toyota
Toyota (NYSE: TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
Häagen-Dazs® Shops Inc. Scooping Up A Treat To Celebrate Free Cone Day On May 10, 2016
MINNEAPOLIS, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Mark your calendars because the Häagen-Dazs® brand, known for its rich and velvety super-premium ice cream, is hosting its annual free cone day celebration where guests will be able to order one free scoop on Tuesday, May 10th, 2016, from 4 p.m. to 8 p.m. (local time) at participating Häagen-Dazs Shops in the United States.
Logo – http://photos.prnewswire.com/prnh/20160427/360811LOGO
“We look forward to Free Cone Day all year. Not only is it a fun day where we are able to give back to our guests who support us year-round, it also means Summer is right around the corner,” said Adam Hanson, Häagen-Dazs Shoppe Company President and General Manager. “Last year, we served 315,000 scoops on Free Cone Day and this year we are excited to help even more people leave the dreary days of winter behind and take a moment to enjoy Häagen-Dazs’ simple and pure ingredients.”
On May 10, 2016, to celebrate Free Cone Day in the United States, Häagen-Dazs Shops is hosting an ice cream social on Twitter that will encourage fans to share their favorite ice cream moments. Fans who participate in the ice cream social on Twitter will be eligible to win American Express gift cards, a year of free ice cream at participating Häagen-Dazs Shops* and gift cards for Häagen-Dazs Shops. To participate in the ice cream social Twitter party at 1 p.m. Eastern Daylight Time, follow @HaagenDazs_US and host, @ResourcefulMom, on Twitter and tweet using the #HDFreeConeDay hashtag.
For more information on Häagen-Dazs Shops Free Cone Day and to find out whether your local shop is participating, please check the Shop Finder on the Häagen-Dazs website.
The Häagen-Dazs Shoppe Company is always seeking new franchise owners with a passion for Häagen-Dazs super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, please visit the Häagen-Dazs website.
About Häagen-Dazs Shops
Born in Brooklyn, Häagen-Dazs has been perfecting the art of making ice cream for more than 50 years. We believe you need to start with simple and pure ingredients to achieve the extraordinary. Today the Häagen-Dazs Shop system in the United States is made up of more than 200 Häagen-Dazs Shops, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit www.haagendazs.us/shops, join the company’s fan page at www.facebook.com/HaagenDazsUS, or follow the brand on https://twitter.com/haagendazs_us.
*No purchase necessary, $480 value.
© HDIP, Inc.
Top Colombian Soccer Teams Partner With USANA Health Sciences
SALT LAKE CITY, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — As USANA Health Sciences continues to expand its global reach, so does the number of Olympic and world-class athletes that trust their health to its high-quality products. The latest to team up with the nutritional company are top Colombian soccer clubs Atlético Nacional S. A., América de Cali S. A. and Jaguares Fútbol Club S. A.
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USANA is the Official Nutritional Supplement Multivitamin of the three clubs and will provide its high-quality, NSF-tested nutritional products through its Colombian office. The teams join England’s AFC Bournemouth and Mexico’s C.F. Pachuca as the latest clubs to supplement their health with USANA’s award-winning products.
“As a leader in the health and wellness industry, USANA offers only high-quality and pure supplements to the elite teams and athletes that choose USANA to supplement their active lifestyles with our products. To partner with these three accomplished and iconic teams is an honor and testament to USANA and its award-winning products,” said Carlos Pastrana, general manager of USANA Colombia.
Atlético Nacional is Colombia’s biggest soccer club and currently plays in the Categoría Primera A. The club has won a total of 19 domestic titles—15 league titles, two Superliga Colombiana titles and two Copa Colombia titles—making them the most successful team in the country.
“We chose USANA because its high-quality products are backed by scientific support that give our athletes peace of mind,” said María Alejandra Alzate, nutritionist of the Atlético Nacional S.A.
Founded only four years ago, Jaguares de Córdoba also currently plays in the Categoría Primera A, while América de Cali currently competes in the Categoría Primera B and holds thirteen national championships.
“USANA supplements are a fundamental part of helping keep our athletes in peak performance, which is crucial for each team member playing on a professional level,” said Jaime Andrés Roa, doctor of the America de Cali.
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**The mentioned athletes are either distributors or dedicated users who have received compensation for their partnership and/or complimentary USANA products. |
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care and healthy products in its FDA-registered facility in Salt Lake City. Learn more about USANA by visiting our website http://www.usana.com or the official USANA blog http://whatsupusana.com.
Media Contact: Ashley Collins
Executive Director of PR and Social Media
(801) 954-7629
media(at)us.usana(dot)com
Sec. Salazar Headlines Energy & Environment Summit This Week Convened By Hispanic State Legislators In Washington, DC
WASHINGTON, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Representative Ángel Cruz (PA), President of the National Hispanic Caucus of State Legislators (NHCSL), announced the convening of NHCSL’s 2016 Energy and Environment Summit, which will be held this Thursday, April 28 and Friday, April 29, 2016 in Washington, DC. Latino state legislators from across the country will gather to focus on key energy and environmental priorities and the role Latinos will play in shaping those policies during the 2016 elections and beyond.
The keynote speaker for the Summit, former Interior Secretary Ken Salazar, will address participants on Friday at 9am. In addition, Dr. Otto Schwake of Virginia Tech University will give remarks on Clean Water on Thursday at 3pm. Dr. Shwake is a key member of the team of researchers who conducted the Flint Water Study in the aftermath of the water crisis in Flint, Michigan. Summit attendees will also hear from a diversity of expert panelists, including: Janet McCabe of the Environmental Protection Agency (EPA), Lola Infante of the Edison Electric Institute (EEI), Sam Jamal of Solar City, Mark Magaña of Green Latinos, among other industry and advocacy representatives.
Summit participants will engage in a wide ranging discussion on energy and environmental issues ranging from the EPA’s Clean Power Plan and the interrelation between energy and Clean Water Act to Weighing the Costs of Energy Diversity, the Grid, and Consumer Protection and Innovation and the Workforce, and other relevant topics.
NHCSL’s 2016 Energy and Environment Summit will be held at the Capital Hilton Hotel, located at 1001 16th St NW, Washington, DC 20036. This program will be open to the press. Please contact us directly for more details on the Summit.
The NHCSL is the premier national association of Hispanic state legislators working to design and implement policies and procedures that will improve the quality of life for Hispanics throughout the country. NHCSL was founded in 1989 as a nonpartisan, nonprofit 501(c)3 with the mission to be the most effective voice for the more than 390 Hispanic legislators. For more information visit www.nhcsl.org.
Aeromexico Strengthens Its Presence In Guadalajara
GUADALAJARA, Mexico, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, was present at the 2016 edition of the Tianguis Turístico travel trade show where it announced its newest routes and flights to further enhance its domestic and international connectivity network.
Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO
The carrier’s Director of Corporate Sales, Jorge Goytortua, announced the airline’s ongoing growth plan for 2016, focused on its domestic network through its major hubs where it plans to multiply the number of flights connecting these destinations.
“Aeromexico has hubs in different cities, including the Guadalajara International Airport, currently our third largest hub in Mexico that served more than 1.3 million passengers in the second half of last year,” said the Sales Director.
As a symbol of Aeromexico’s commitment to its customers in the State of Jalisco, Goytortua noted that on June 1st, the carrier will start to serve the Cancun market with nonstop flights on board its modern AM Contigo AM B737-800 aircraft with 174 passenger seats, connecting passengers to its domestic and international destinations from cities like Fresno, Los Angeles, Sacramento, and Mexicali, among others. Customers will also be able to continue on their journey to Havana in Cuba from Cancun.
He also announced that on July 1st, the carrier will start to serve the Guadalajara-Mérida route with a daily nonstop flight operated with Embraer 190 aircraft with 99 passenger seats, connecting to Chicago, Ontario, San Francisco, and Tijuana, among other destinations in Mexico and the United States.
Flight schedules for this new service are as follows:
|
Guadalajara-Cancun* |
Havana-Cancun* |
|||||||
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AM 447 |
07:10 a.m. |
09:50 a.m. |
Daily, except |
AM 448 |
02:02 p.m. |
02:32 p.m. |
Daily, except |
|
|
Cancun-Havana* |
Cancun-Guadalajara* |
|||||||
|
AM 447 |
10:46 a.m. |
01:02 p.m. |
Daily except |
AM 448 |
03:28 p.m. |
06:08 p.m. |
Daily except |
|
|
Guadalajara-Mérida* |
Mérida-Guadalajara* |
|||||||
|
AM 2107 |
07:10 a.m. |
09:35 a.m. |
Daily |
AM 2106 |
04:00 p.m. |
06:08 p.m. |
Daily |
|
*Times are published in local time and are subject to changes without notice.
Mr. Goytortua also spoke about the growing number of flights from the capital of the State of Jalisco, adding that “Starting on June 1st and July 1st, respectively, we will add a third and fourth daily flight to Tijuana, and starting on June 18th, we will add two weekly flights to Fresno for the summer season, for a total of six weekly flights to this destination.”
The carrier will also add another weekly flight to Sacramento during the high season starting on June 21th for daily service to this Californian destination, thus reaffirming its commitment to strengthen its flight connections to benefit its customers. Aeromexico decided to announce its latest growth plans at this year’s edition of the Tianguis Turístico travel trade show, recognized as one of the most important platforms to promote business and tourist activities in Mexico.
About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services and promote passenger loyalty programs in Mexico. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents including including 45 in Mexico, 16 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.
Grupo Aeromexico’s fleet of close to 130 aircraft includes Boeing 787, 777 and 737 jet airliners and next generation Embraer 190, 175, 170, and 145 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including ten 787-9 Dreamliners and 90 MAX 737 airliners.
As a founding member of the SkyTeam global alliance, Aeromexico offers customers more than 1,000 destinations in 179 countries served by its top 20 airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel options with its code share partners Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like Brazil, Canada, Chile, Colombia, Peru, and the United States. www.aeromexico.com and www.skyteam.com.
Diagnosis: College Costs Pushed Beyond Families’ Ability to Pay
PHILADELPHIA, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Policy choices by political and institutional leaders have made college less affordable in all 50 states, with real consequences for American families. A study published today by the Institute for Research on Higher Education at the University of Pennsylvania Graduate School of Education (Penn GSE) ranks all 50 states on college affordability, and gives a sobering view of the difficulty many low- and middle-income families have paying for college even after financial aid is taken into account.
College Affordability Diagnosis provides a new understanding of college expenses in relation to family income, and how those expenses have dramatically changed in a short period of time. The study — by Penn GSE’s Joni Finney, William Doyle, associate professor of public policy and higher education at Vanderbilt’s Peabody College, Patrick Callan, president of the Higher Education Policy Institute (HEPI), and HEPI senior policy analyst Darcie Harvey — shows the potentially devastating effects on America’s economy and social fabric if states and colleges fail to make meaningful changes.
The full study includes affordability diagnoses for all 50 states; a map of college affordability by census tract and legislative district; a look at how student aid has dramatically changed in the last 20 years; a snapshot of student borrowing; and recommendations for policymakers.
- Read the College Affordability Diagnosis
- See the Affordability Rankings
- Visit the interactive map
Among the findings:
- Even in the best-performing states, college is less affordable than it was in 2008.
- Geography can determine opportunity. College costs, available aid, and institutional options vary widely by state, sometimes within the same region. For example, Pennsylvania is 49th in these rankings. Its neighbor Maryland is 6th.
- Financial aid doesn’t go as far as it used to. Even though more aid is available, it hasn’t kept pace with rising educational expenses.
- Most community college systems, historically an entryway into higher education, can no longer be considered an affordable option.
- Students can no longer work their way through college in most states (or most types of institutions). In many states, even full-time wages would not cover the cost of full-time attendance.
- These economic barriers are a key reason the higher education attainment gap between Whites and minorities has persisted, and in some cases grown, even as the population continues to diversify.
- Every state is projected to fall short of having enough college graduates to meet their workforce needs by 2020. In many cases, they are not even close.
Together, these findings reveal a nation that is poorly positioned for the present, much less the future. Without changes to affordability policies, the researchers warn, higher education will become another mechanism for the further stratification of America.
“This study shows how the deck is stacked against low- and middle-income Americans when it comes to paying for college,” Finney said. “Without policy changes, the data point toward a problem that will only worsen. That paints a bleak picture for millions of Americans.”
Many decisions about the real cost of college — from the sticker price to financial aid options — are made at the state and institutional levels. If the country is to get serious about making college more affordable, the researchers find, this is where policy changes will need to occur.
“State leaders can craft policies that ensure everyone who can benefit from college can go—but in too many states they have allowed college costs to rise beyond the reach of families,” Doyle said.
The problems are particularly acute for the lowest-earning families. The current affordability policies do not reflect these families’ realities, the researchers found.
“If you’re making $10,000 to $30,000 a year, and you need 10 percent to 15 percent of family income to attend community college, it’s just not going to happen,” Finney said. “If students are working, they’re working to support the family budget, because their families are living so close to the edge.”
Institute for Research in Higher Education at Penn GSE
The Institute for Research on Higher Education (IRHE), headquartered at the University of Pennsylvania Graduate School of Education, conducts research relevant to policymakers and educational practitioners on higher education. Founded over 30 years ago, IRHE’s unique examinations of the policy forces that shape higher education, as well as the Institute’s ability to publish and disseminate new understandings of the impact of these forces, are widely respected nationally.
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Marketing to Hispanic Millennials Workshop Coming to Riverside, CA
TUSTIN, California, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — New American Funding, a national mortgage banker, is holding a Latino Focus event, The Hispennials Generation: Marketing to the Nuevo Latino, in Riverside, CA on May 18. This event, hosted by New American Funding President Patty Arvielo, will educate attendees on marketing to the millennial generation of Hispanic consumers, Hispennials, by hearing from expert-led panels.
Photo – http://photos.prnewswire.com/prnh/20160427/360654
Riverside City Mayor Rusty Bailey will be there to deliver opening remarks and speak about the state of Latino homeownership in Riverside.
The Real Estate Agent Panel will provide marketing insights about relationship building with Hispennials:
- Ernie Aguilar, Real Estate Agent and luxury real estate specialist with vast knowledge of diverse architectural influences
- Janet Cisneros, Real Estate Broker and owner at Realty One Group Empire and a multi-year recipient of the NAHREP Top 250 Latino Agents and Brokers Award
- John Aguirre, 14 year seasoned housing industry professional
- Ruben Hernandez , Real Estate Agent and founder of Veteran’s Housing Alliance
The Underwriting Panel will discuss obstacles millennials face during the home buying process and how to better serve them:
- Alex Gonzalez, Real Estate Agent at Excellence Empire Real Estate and Inland Empire Residential Specialist
- Cynthia Serna, Conventional Credit Policy Manager at New American Funding.
- Sherrie Koehler, FHA Credit Policy Manager at New American Funding
The Industry Experts Panel will discuss how the mortgage industry addresses challenges facing Hispennial homebuyers:
- Nelson Ramos, Multicultural Business Manager, Radian Guaranty
- Samuel Luna, Single Family Affordable Lending Director, Freddie Mac
The workshop will be held on May 18, 2016 from 3pm-5pm, with a hosted mixer immediately following. It will be at the Mission Inn located at 3649 Mission Inn Avenue Riverside, CA.
This event is produced in collaboration with Freddie Mac, Radian Guaranty, and Neighborhood Partnership Housing Services. For more information: www.latinofocus.com.
About New American Funding
New American Funding is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement and VA Automatic mortgage lender. The company is licensed in multiple states across the nation, has over 100 branch locations and offers a variety of purchase home loan and refinance loan options, including: Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages.
RELATED LINKS
http://www.newamericanfunding.com
The Life and Career of Dra. Isabel, “The Angel of the Radio” Recognized
WASHINGTON, 27 April 2016 /PRNewswire-HISPANIC PR WIRE/ — Doctora Isabel Gómez Bassols, one of Hispanic Communications Network (HCN)’s leading radio personalities, was honored this week by Univision television for her long career and tireless work for the US Latino community.
On its weekly headlines show “Aquí y Ahora”, the largest Spanish-language television network in the country described the radio psychologist as a “master in the art of listening”. The television report, hosted by prime time TV journalist Teresa Rodriguez, revealed that after years of listening to the problems of thousands of radio listeners, Doctora Isabel fell on difficult times herself. She managed to overcome challenging times that deeply affected her life, and returned to radio with more compassion than ever on her new daily call-in show with Hispanic Communications Network.
At the age of 72, Dra. Isabel underwent an operation last year to remove a kidney tumor. Doctors removed the tumor and a third of her kidney. Biopsies revealed the tumor was not malignant.
“I felt like a star”, said Dra. Isabel of her second chance at life. As she relived the difficult medical experience on the show, she stated, “I feel a desire to live to the fullest … I do not feel my age,” Dra. Isabel emphasized how the full support of her family, including four children and six grandchildren, helped her overcome the potentially life-threatening moments. The experience taught her a valuable lesson:
“I want call on all women, women who are warriors, that think we have to solve everyone else’s problems and forget about our own. We can’t go on like this, so my message is: love yourself so you can love others.”
On the day following the television feature, Dra. Isabel’s live Facebook video chat saw more than 19,000 views by loyal fans and followers.
With that love for life and a passion to genuinely help others, Dra. Isabel has served as one of the main personalities in Hispanic Communication Network’s new radio programming lineup since the start of 2016.
Dra. Isabel’s shows airs daily 1 to 2pm ET. She is followed and trusted by thousands of fans. “The most important thing in radio is to listen,” she says.
“Hispanic Communications Network values the career, human touch and endless commitment of our Dra. Isabel to the Latino community. We are grateful this compassionate leader is being recognized. I’m sure it’s a feeling shared by all her followers, ” said Alison Rodden, CEO of the mission-driven media company.
The modest schoolteacher, whose vocation to public service led her to become a radio star, is grateful for the opportunity to reconnect with her audience through a new radio program with Hispanic Communications Network.
“I feel deeply honored. If this serves to help people to focus on all that they can do and achieve, that’s a good thing, because helping our people is the greatest treasure that I can have,” said Dr. Isabel.
View Dra Isabel’s feature on Aquí y Ahora with Teresa Rodríguez here.
To listen to Dra. Isabel’s daily radio show visit www.laredhispana.org.
Hispanic Communications Network (HCN)-La Red Hispana ((HCNMedia.com / LaRedHispana.org) is a mission-driven media and cause marketing organization based in Washington, DC. HCN serves as the largest producer of media content with an educational focus to improve quality of life for Spanish-speaking consumers in the United States.
Contact:
Mercy Padilla
(202) 360-4112
[email protected]