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PIH Health Talks About the Connection Between Mammograms and the COVID-19 Vaccine

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Physician Weighs in on the Importance of Screenings and Not Delaying Care

WHITTIER, Calif., April 28, 2021 /PRNewswire-HISPANIC PR WIRE/ — PIH Health is sending an important message to women across the nation: Don’t delay your mammogram on account of potential swollen lymph nodes due to COVID-19 vaccines and don’t delay COVID-19 vaccination as both are important to your health. Doctors have noticed that the Pfizer and Moderna COVID-19 vaccines can cause swollen lymph nodes under the arm in which the shot was given. These benign lymph node enlargements will show up on a mammogram, which may cause unnecessary worry.

PIH Health Logo

For this reason, some healthcare providers suggest that women either get their mammograms before the vaccine, or postpone their mammograms until four to six weeks after receiving the vaccine—enough time for the lymph nodes to go back to their normal size.

However, PIH Health radiologists are aware of the connection and factor any vaccination timing into their interpretation of results.

“Reactive or swollen lymph nodes in the area after any vaccine are to be expected,” explains James Kuo MD, radiologist at PIH Health. “Lymph nodes are part of the body’s natural immune system, and swelling is a sign that the body is responding to the vaccine and building up defenses against COVID-19.”

In the vast majority of cases, with proper vaccination information, PIH Health radiologists can correctly attribute the swollen lymph nodes to the vaccination without further workup. “We believe this approach will prevent delays in both screening mammography and COVID-19 vaccination, dispel confusion, and provide patients with the best care possible,” says Dr. Kuo.

PIH Health recommends that screening mammograms continue as scheduled—women’s breast health is too important.

To schedule a mammogram visit PIHHealth.org/Mammogram.

About PIH Health
PIH Health is a nonprofit, regional healthcare network that serves approximately 3.7 million residents in the Los Angeles County, Orange County and San Gabriel Valley region. The fully integrated network is comprised of PIH Health Downey Hospital, PIH Health Good Samaritan Hospital, PIH Health Whittier Hospital, 35 outpatient medical office buildings, a multispecialty medical (physician) group, home healthcare services and hospice care, as well as heart, cancer, digestive health, orthopedics, women’s health, urgent care and emergency services. The organization is recognized by Watson Health as one of the nation’s Top Hospitals, and College of Healthcare Information Management Executives (CHIME) as one of the nation’s top hospital systems for best practices, cutting-edge advancements, quality of care and healthcare technology. PIH Health is also certified as a Great Place to Work®. For more information, visit PIHHealth.org or follow us on Facebook, Twitter, or Instagram.

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SOURCE PIH Health

Mowi Consumer Products Expands MOWI® Brand to the Hispanic Consumer Market in US

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After the great success of Mowi Consumer Products launching the MOWI® Brand in E-commerce in 2020, this salmon brand takes another step in partnership with Northgate Gonzalez Market. The MOWI Essential™ debuts at the Northgate Market grocery chain with 6 SKUs: the core line, and the line extension with unique pre-seasoned cuts. Highlighting delicious flavors like Monterey Style and Garlic Herb with more in development.

Miami, Fla., April 29, 2021 /PRNewswire-HISPANIC PR WIRE/ — After the great success of Mowi Consumer Products launching the MOWI® Brand in E-commerce in 2020, this salmon brand takes another step in partnership with Northgate Gonzalez Market.

After the great success of Mowi Consumer Products launching the MOWI® Brand in E-commerce in 2020, this salmon brand takes another step in partnership with Northgate Gonzalez Market. The MOWI Essential™ debuts at the Northgate Market grocery chain with 6 SKUs: the core line, and the line extension with unique pre-seasoned cuts. Highlighting delicious flavors like Monterey Style and Garlic Herb with more in development.

Northgate Gonzalez Market celebrated its 40th Anniversary in 2020 and operates as one of the leading supermarket chains focused on the Hispanic customer in the US market, a grocery chain that offers a unique experience with multiple locations in California. It is a staple with many generations of Hispanic Heritage consumers that expect their seafood space be populated with great variety and quality.

Referencing the U.S. Census data, that reported multicultural segments made up 40% of the U.S. population, “marketing MOWI Essential™ to the largest growing segment in our market is important and strategic to continue growing the Salmon experience among consumers. There is a lot of diversity among Latinx with growing needs, food trends and tastes – from Mexico, Caribbean, to Central and South America.  It is an exciting time to incorporate MOWI® salmon with Latin flavors and fusions. Salmon should be top of mind as consumers explore diverse seafood for their everyday meals,” said Diana Dumet, Marketing Director _Mowi Consumers Products of the Americas.

But Northgate Market is not only the destination of Latinx customers. Located in California, it’s also a preferred grocery experience for foodies and seafood aficionados. The growth and popularity of food shows, magazines, tasting events, food bloggers and even food trucks have created a food culture in which many consumers of diverse backgrounds are more interested in exploring seafood with Latin flavors. The MOWI Essential™ debuts at the Northgate Market grocery chain with 6 SKUs: the core line, and the line extension with unique pre-seasoned cuts. Highlighting delicious flavors like Monterey Style and Garlic Herb with more in development.  All seasonings are carefully hand applied to each of the MOWI Essential™ Atlantic Salmon cuts before they packed at Mowi processing facilities.

“Mowi is a recognized leader in Retail Seafood Category growth. Putting together an out-of-the-box program for the MOWI Essential™ brand is trend setting and aligned with the variety we offer. At Mowi we customize programs for our customers while staying true to the core of our promise: offering the Goodness of MOWI Salmon,” said Robert Clark, Sales Director _Mowi Consumers Products of the Americas.

The MOWI brand continues to be the focus of expansion in 2021-2022. Building a customized program with great retailers like Northgate Gonzalez Market provides Mowi with new opportunities to invigorate the seafood category.

A program in place with the California grocery chain will be supported by a bilingual marketing campaign that will reach out to a diverse population. For Mowi, it is important to produce great  content and marketing activations in English and Spanish.  The MOWI Essential™ salmon brand will be promoted through local radios, YouTube, Foodie Influencers, Digital Platforms, local TV and others.

“We are in a growing stage of salmon consumption in the US Market. In order to maintain Salmon’s accelerated levels of growth, it takes bold approaches, adaptability and a vertically integrated infrastructure. We are committed to having all of our global Mowi resources at the ready to help enhance or accentuate any existing or new seafood category when the opportunities arise,” concluded Joe Fidalgo, Managing Director _Mowi Consumers Products of the Americas.

For further information, please contact: 
Diana Dumet, Director of Marketing
[email protected]
For more information about Mowi ASA, please visit www.mowi.com.  

Photo – https://mma.prnewswire.com/media/1499294/MOWI_Essential_Launch_NG2.jpg

SOURCE Mowi USA

National Leaders Convene To Discuss U.S. Economic Growth At L’ATTITUDE 2021

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SAN DIEGO, April 29, 2021 /PRNewswire-HISPANIC PR WIRE/ — L’ATTITUDE, the premier U.S. business and economic event focused on the New Mainstream Economy, enters its fourth year stronger than ever offering an in-person experience between September 29 and October 2, 2021 in San Diego, CA. The L’ATTITUDE Mainstream Experience is the largest gathering in the country focused on the New Mainstream Economy and the U.S. Latino cohort leading economic growth across nearly every business sector.

L’ATTITUDE will again boast a who’s who list of high-profile CEOs, financial executives, business leaders, political leaders, key media and entertainment celebrities all focused on leveraging America’s unique economic power, the U.S. Latino cohort. The 2021 event will include the release of the latest data from the annual U.S. Latino GDP Report provided by the Latino Donor Collaborative (LDC), which experts predict will demonstrate the economic output of the U.S. Latino cohort surpassing Great Britain and France to become the sixth largest economy in the world.

“The goal of L’ATTITUDE is to identify and inspire actions that help grow the New Mainstream Economy in our country, not simply talk about growth in theoretical terms,” said Sol Trujillo, co-founder of L’ATTITUDE.  “As we begin to see the light at the end of this pandemic, it’s never been more critical to unlock exponential growth. The New Mainstream Economy led by the U.S. Latino cohort has fueled our nation’s recovery dating back to the Great Recession, and will once again lead us into the next stage of economic prosperity.”

A series of special features will play a prominent role at L’ATTITUDE 2021, showcasing Latino(a) business leaders who demonstrate benchmarking action on boards and leadership teams, and commitment to serving the growing U.S. Latino cohort. The announcement of the 50 Most Powerful Latinas will take place in partnership with the Association of Latino Professionals for America (ALPFA), recognizing the powerful women driving business growth across our economy. Match-Up at L’ATTITUDE will take place as a special feature, growing this year to fund up to two-dozen emerging Latino-owned companies that are ready to scale and become market leaders, while L’ATTITUDE Ventures, supporting Match-Up, is rapidly becoming the largest Latino-owned and focused venture capital fund in the country. LATINXT at L’ATTITUDE is expanding this year to introduce the world to the next big superstars in not only entertainment, but across all sectors including technology, business, retail, housing, healthcare, politics, and sports.

An important addition this year will be L’ATTITUDE Connections, where executives of America’s biggest companies will connect with new mainstream Latino businesses and suppliers.

Among the many exciting new additions to the L’ATTITUDE Mainstream Experience, will be Festival at L’ATTITUDE, which will feature The Taste of L’ATTITUDE, a seaside culinary experience and celebration of Latino chefs and influencers that have been negatively impacted by COVID-19. Joining in this tribute onsite will be world-famous Chef Jose Andres whose organization, World Central Kitchen, has served millions of free meals during the food shortages of COVID-19.

As part of Festival at L’ATTITUDE, musical entertainment will be provided in the adjacent Performance Shell featuring the next generation of Latino bands and singers during the afternoon, leading up to a once-in-a-lifetime evening of superstar entertainment, produced by L’ATTITUDE partner, Emilio Estefan. With top-tier names soon to be announced, and others left as surprises, this will be a can’t-miss addition to L’ATTITUDE that will be remembered for years to come.

Estefan added, “It gives me the greatest joy to complement this premier business and economic event with Festival at L’ATTITUDE, a celebration of rising Latino(a) talent and world-renowned artists, each intent on giving unforgettable performances for the first time ever at the San Diego Performance Shell.”

“L’ATTITUDE has been described as the only gathering in the country where you can hear, interact with, learn from, and be inspired by such a robust and diverse list of participants and celebrities,” added Gary Acosta, L’ATTITUDE co-founder. “Attendees will leave with new insights, new ideas, new memories, and a new appreciation for the New Mainstream Economy in America, and how U.S. Latinos are driving it.”

Pre-registration for L’ATTITUDE 2021 is now available with the full agenda and list of participants to be announced in the coming weeks. Interested participants are encouraged to register early as heavy demand is expected at the host venue, the Grand Hyatt of San Diego. To learn more, visit www.lattitude.net.

ABOUT L’ATTITUDE

The brainchild of international business executive Sol Trujillo and NAHREP Co-Founder & CEO Gary Acosta, L’ATTITUDE hosts a world-class slate of CEOs, celebrities, economists, educators, entrepreneurs, journalists, politicians and industry influencers at its annual conference. Participants engage in open dialogue about the latest facts and data regarding America’s Latino Factor and the New Mainstream Economy. As the name implies, L’ATTITUDE is about staying on course to a growing and sustainable economic future for America. U.S. Latinos, our country’s youngest cohort, represent nearly 1 in 5 Americans, and account for over $2.3 trillion in GDP, making it the 8th largest economy in the world if it were a stand-alone country. L’ATTITUDE features presentations, panel discussions, interactive sessions, and entertainment featuring leading celebrities.

Logo – https://mma.prnewswire.com/media/1224756/L_ATTITUDE_Logo.jpg

SOURCE L’ATTITUDE

HMC Hispanic Market Guide Reaffirms Business Imperative Of Hispanic Marketing

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FAIRFAX, Va., April 29, 2021 /PRNewswire/ — Hispanics are the driving force behind shifts in the American demographic landscape and in popular culture. As consumers demand equality and proper representation coupled with culturally literate, responsible practices from marketers, brands must lead with culture-driven insights and centralize Hispanic marketing as a core practice for achieving sustainable market relevance and growth. To arm them with the cultural insights needed, the Hispanic Marketing Council (HMC) has released its 2021 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

“We are seeing a troubling trend of brands only investing in diversity, equity and inclusion initiatives—and  while DEI is important, that is only one piece of the puzzle,” said HMC Chair Gonzalo Del Fa, president of GroupM Multicultural. “With a multicultural majority now a reality for those 18 and under—and soon to be for adults under 35, Hispanics ARE the general market, and brands must shift their thinking and invest in Hispanic marketing commensurate with the enormous opportunity.”

The HMC 2021 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, featuring research and insights from Kantar and Nielsen, but it  also provides brands and journalists with unparalleled competitive intelligence for locating and targeting the top agencies in the market. For the first time, the guide also features a section devoted to creative, in partnership with Circulo Creativo, the only nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. It lists:

  • Top advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.
  • Key advertiser and agency relationships, sectors and contacts.
  • Comprehensive demographic, marketing and media information provided by Nielsen.
  • Analysis on the surging creativity and resilience of multicultural agencies in today’s difficult market.
  • A deep dive on GenZ, the first multicultural majority segment, and their parents, including statistics, cultural identity, attitudes on hate & racism, culture-driven purchase decisions and brand break-up reasoning, plus the cultural impact on brands, provided by Kantar and HMC.
  • Increased trend of globalism in programming and viewing habits, the impact of COVID on attitudes and media consumption, and much more.

The HMC 2021 Hispanic Market Guide is available to view online or download free of charge. For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.

About HMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Hispanic Marketing Council is the national trade organization of all marketing, communications, and media firms with trusted Hispanic expertise.

SOURCE Hispanic Marketing Council

Fortú launches Latino digital bank; Raises $5MM led by Valar Ventures; Announces Miami HQ

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fortú

MIAMI, April 29, 2021 /PRNewswire-HISPANIC PR WIRE/ — Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions. Fortú is building modern banking products with a Latino cultural context.

fortú

The fortú account is bringing the first holistic approach to better banking for Latinos, a distinct demographic with a higher prevalence of multigenerational families; mixed households with both immigrant and U.S.-born members; varying English vs. Spanish language preferences across generations; and a greater likelihood of maintaining financial ties with family and community across the U.S. and abroad. Traditional banking products are not designed to meet these unique, culturally contextual, household needs.

The fortú account includes the following features:

  • A free FDIC insured checking account with no activation fees, monthly fees or minimum balance requirements and available to U.S. residents, including foreign nationals without a social security number1
  • Up to two day early direct deposit availability
  • 100% bilingual English/Spanish digital banking app available for iOS and Android
  • Contactless Mastercard debit card that is mobile wallet compatible (Apple Pay, Google Pay, and Samsung Pay)
  • Premium Mastercard benefits2 when making payments with the fortú debit card:
    –  Cellular phone protection for damaged or stolen phones
    –  Purchase assurance against accidental damage or theft of purchases
    –  Extended warranty protection
    –  Price drop protection
  • Free cash withdrawals at over 55,000 participating ATMs via the Allpoint network3
  • Cash deposits at over 100,000 retail locations including Walgreens, CVS, 7-11, and Walmart via the Green Dot Reload Network.4
  • Secure, in-app, international remittances via Wise5

In 2020, the company raised a $5 million seed round led by Valar Ventures with participation from prominent fintech executives like Jake Gibson; co-founder of Nerdwallet; Francesco Simoneschi, CEO and co-founder of TrueLayer; Joyce Kim, Executive Director and founder of the Stellar Foundation; and Andrew Endicott, COO and co-founder of Petal.

Valar, a New York-based and fintech-focused VC firm, led the funding round. Valar is an investor in several globally prominent fintech companies including Wise, N26, Albo, Xero, and Petal.

“We’re proud to invest in fortú,” said James Fitzgerald, a founding partner with Valar Ventures. “They are by far the most experienced and best positioned team to bring world class digital banking to underserved Latino and Hispanic communities across the U.S.”

Fortú also announced Miami, FL as its corporate headquarters. “As the highest profile American city with a Latino majority and home to the most exciting emerging technology hub, Miami is clearly the best place to build a digital bank serving Latinos. We’re proud to call Miami home,” said fortú CEO, Charles Yim. “As fortú grows, we expect to create hundreds of new technology jobs in Miami over the next few years.”

“It’s very exciting to see a mission-driven business like fortú choose the City of Miami for their headquarters. They understand the value and opportunities that come with cultural and economic diversity and there isn’t a city in this country better positioned for that than Miami,” said Miami Mayor Francis Suarez.

About Fortú

Fortú is a digital bank account built for the culturally contextual needs of 60 million plus Latinos and Hispanics in the U.S. Based in Miami, FL, fortú is backed by Valar Ventures and other leading fintech investors. For more information, visit www.fortu.com and follow us on Instagram, Twitter and Facebook.

Banking products are provided by LendingClub Bank, N.A., Member FDIC (“LendingClub Bank”). Debit card issued by LendingClub Bank pursuant to a license from Mastercard, Inc. and may be used everywhere Mastercard debit cards are accepted.

1 Banking products are provided by LendingClub Bank, N.A., Member FDIC. FDIC insurance up to the maximum amount allowed by law. All account applicants subject to standard account opening reviews required by law.
2 Subject to program terms and conditions as provided by Mastercard, Inc.
3 Fees may continue to apply to out of network ATM withdrawals
4 Subject to Green Dot merchant fees
5 Subject to Wise FX and service fees 

Logo – https://mma.prnewswire.com/media/1499217/fortu_Logo.jpg

 

SOURCE fortú

Fidelis Care Teams Up with New York City Football Club on ‘Free Football for All’ Program

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LONG ISLAND CITY, N.Y., April 28, 2021 /PRNewswire-HISPANIC PR WIRE/ — Fidelis Care, a health plan serving more than 2.3 million members across New York State is proud to announce its sponsorship of “Free Football for All,” a free youth soccer program created by the New York City Football Club (NYCFC) and the Eastern New York Youth Soccer Association. From the five NYC boroughs, to Long Island, and the lower Hudson Valley, Free Football for All has a goal of reaching up to 4,000 children between the ages of 7-14 with the opportunity to play soccer and learn teamwork and leadership skills in safe, outdoor settings – all at no cost for families.

Fidelis Care is committed to supporting the communities we serve, and we understand how important it is for kids to play, learn and grow together,” said Pam Hassen, Chief Member Engagement Officer. “We’re excited to work with the New York City Football Club on this unique program, and believe Free Football for All is a positive and engaging way to connect with local families and promote the importance of physical activity for children.”

In addition to soccer skills, the program focuses on sportsmanship, leadership, creativity, and developing a love for the game. The format is street-style soccer overseen by NYCFC Youth Program coaches. Participating players engage in 3 vs. 3, 4 vs. 4, and 5 vs. 5 games geared toward empowering their individuality while also encouraging team-building and problem-solving.

“New York City Football Club is proud to work with great partners like Fidelis Care to create a new youth soccer program that will make the game more accessible and free-of-charge, foster an environment of continuous play, and teach players invaluable life sessions,” said Brian Walsh, Director of Youth Programs at NYCFC. “We are excited to see how Free Football for All will impact so many young players and will enable them to take ownership of their play while making leadership decisions.”

Online registration is required. The schedule and location of upcoming Free Football for All games is announced each week via the NYCFC social media platforms and website. To find out more and to register, visit NYCFC.com/freefootball.

NYCFC Youth Programs works with local and state authorities to create a safe playing environment for all players, coaches, administrators and parents. Safety guidelines are available here: Click Here.

Fidelis Care Representatives will be available at select games to provide parents with information about quality, affordable health insurance and answer any questions they may have.

About Fidelis Care:
Fidelis Care is a mission-driven health plan offering quality, affordable coverage for children and adults of all ages and at all stages of life. With more than 2.3 million members statewide, Fidelis Care believes that all New Yorkers should have access to affordable, quality health insurance.  Follow us on Twitter at @fideliscare, Instagram at @fideliscare, and on Facebook at facebook.com/fideliscare. For more information, call Fidelis Care at 1-888-FIDELIS (1-888-343-3547) or visit fideliscare.org.

About New York City Football Club:
New York City Football Club (NYCFC) is an American professional soccer team that competes in Major League Soccer (MLS) in the Eastern Conference of the League. It was announced as the League’s 20th franchise on May 21, 2013 and is the first and only MLS Club located within the five boroughs of New York City. NYCFC kicked off its inaugural MLS season in March 2015 and is majority owned by City Football Group (CFG). In 2019, the Club finished top of the Eastern Conference and qualified for the 2020 Concacaf Champions League for the first time in franchise history. NYCFC’s Academy features teams from the U-12 to U-19 age groups and became the first Academy in the country to win back-to-back national titles at the U-19 level. NYCFC proudly supports City in the Community (CITC) foundation to use the power of soccer to uplift communities; one of the programs, New York City Soccer Initiative (NYCSI) is a first-of-its-kind public-private community partnership to open 50 mini-soccer pitches in underserved NYC neighborhoods in five years.  

Website: NYCFC.com | Twitter: @NYCFC | Instagram: @NYCFC | Hashtags: #NYCFC | Facebook.com/NewYorkCityFC

Contact: [email protected]

Logo – https://mma.prnewswire.com/media/625950/Fidelis_Care_Logo.jpg

SOURCE Fidelis Care

(Español) Los consumidores deben mantenerse seguros en la “nueva normalidad”

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

Retirees Seek Up to $500K in Northstar Financial Services (Bermuda) Claim Against J.P. Morgan Securities

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Shepherd Smith Edwards & Kantas LLP.

HOUSTON, April 27, 2021 /PRNewswire-HISPANIC PR WIRE/ — A retired couple from Mexico is requesting up to $500K plus interest and costs from J.P. Morgan Securities, LLC over losses they suffered from investing in a Northstar Financial Services (Bermuda) variable annuity. Because the carrier, Northstar Bermuda, is located off-shore in Bermuda, the policy that the investors purchased was not protected in the same way as those sold by US-based carriers.

Shepherd Smith Edwards & Kantas LLP.

Now, the claimants are alleging the following: misrepresentations & omissions, unsuitable recommendations, failure to supervise, breach of contract, overconcentration, negligence & gross negligence, and breach of fiduciary duty, and other violations that resulted in their significant investment losses.

Shepherd Smith Edwards and Kantas (SSEK Law Firm at investorlawyers.com) are representing these Mexican investors in their case against J.P. Morgan Securities. The Financial Industry Regulatory Authority (FINRA) arbitration hearing will take place in Houston, Texas. 

These senior investors specifically travelled to Texas to set up a US bank account. They wanted protection for their assets from Mexico’s fluctuating currency that was being negatively affected by government and economic instability. 

While it was reasonable for their J.P. Morgan Securities broker to recommend that they invest in a variable annuity — typically a safe and suitable investment for most retail investors seeking principal protection — it was unsuitable to recommend a variable annuity from Northstar Bermuda. 

The fact that this was an offshore carrier automatically exposed the claimants to undue risk. 

According to SSEK Law Firm attorney, Luis J. Acevedo-Bengoechea, “People from Latin America bring their assets to invest in the US seeking stability. It is reprehensible that a licensed financial advisor would then recommend a product that is held off-shore when reasonable US investments were available.”

Northstar Financial Services (Bermuda) has offered variable- and fixed-rate annuity investment products to investors, many of whom were drawn to these products because of the tax benefits offered in Bermuda. 

SSEK Law Firm is looking into similar complaints brought by customers of Ocean Financial Services, Bankoh Investment Services, J.P. Morgan Securities, Truist Investment Services and other broker-dealers who may have unsuitably recommended these products to their customers. 

Contact:

Kirk Smith

[email protected]

Toll Free: 800-259-9010

Mexico Toll Free: 800-283-3403

WhatsApp International (Text Only): 713-224-2400

Logo – https://mma.prnewswire.com/media/334439/shepherd_smith_edwards___kantas_llp_logo.jpg

SOURCE Shepherd Smith Edwards & Kantas LLP

David’s Bridal Debuts the Launch of First Ever Exclusive Quinceañera Label, Fifteen Roses

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Introducing Fifteen Roses, the new exclusive Quinceañera collection at David's Bridal. Each gown is handcrafted with intricate details and stunning embellishments for a show-stopping look on her big day. Shop the collection in select David's Bridal locations or online at davidsbridal.com

CONSHOHOCKEN, Pa., April 27, 2021 /PRNewswire-HISPANIC PR WIRE/ — David’s Bridal, the nation’s leading bridal and special occasion authority, announced today the launch of their first-ever Quinceañera label, Fifteen Roses. This new label is the latest product offering in the brand’s budding portfolio of diverse gown and dress options, opening the door for new business growth and expanding their market share.

David’s Bridal identified a clear void in the market for value-focused Quinceañera options, with the average Quinceañera gown reaching $1,000+. In response, David’s Bridal set out to create a Quinceañera assortment that stands for their mantra of “value without compromise.” Positioning themselves as the dress destination for all wedding and occasion needs, the retailer will leverage their industry-leading expertise in offering gorgeous gowns in this new category at a value price point that is unprecedented in the current competitive environment.

The Fifteen Roses collection features a beautiful assortment of dresses priced between $399 and $699. Each gown in the collection is handcrafted with intricate details and show-stopping embellishments that achieve a look of youthful sophistication. From convertible straps to multi-tiered skirts, elaborate lace and floral appliques, and sizes ranging from Missy to Plus, the collection has something for everyone. The label boasts both versatility and on-trend styles for the modern Quinceañera. As with all David’s Bridal dresses, the Fifteen Roses collection can be customized and altered by their expert team of in-house alterations specialists to meet the Quinceañera’s vision. Paired with the retailer’s expansive shoe and accessory options including jewelry, gloves, tiaras and more, David’s Bridal is the one-stop-shop destination for all Quinceañera needs from head-to-toe. Damas, mother of the Quinceañera and guests can also shop David’s Bridal’s diverse and expansive special occasion assortment to find their perfect dress for the big day.

“Our customers have asked us for a Quinceañera collection for some time now. Our team of incredibly talented designers and merchants spent months carefully crafting this label to make sure we got it right before bringing it to market,” said Nancy Viall, Chief Merchandising Officer at David’s Bridal. “It is important that we deliver a collection that is as special as the Quinceañera herself. We’ve dreamed up the perfect ‘marriage’ between exquisite craftsmanship and a value price-point that will appeal to all customers. We are thrilled to be able to serve this new customer base for her Quinceañera and all her special life events to come.”

Fifteen Roses will available at select David’s Bridal retail stores as well as on DavidsBridal.com beginning today. The brand will monitor customer demand with plans to potentially expand the label chain-wide over time featuring additional category extensions. From a business perspective, the Fifteen Roses label is an entry point for David’s Bridal to reach and serve a new customer base and expand its vast market share. Entering into the Quinceañera market also opens the doors for a lifetime customer for the retailer—from her Quinceañera to her prom and the day she walks down the aisle, David’s Bridal will be her go-to destination for all life events. Quinceañera customers can also join their industry leading loyalty program, Diamond to receive free gifts and rewards and even earn points towards a free getaway to destinations like Jamaica and more.

About David’s Bridal

With 70 years of experience dressing customers for all of life’s special occasions, David’s Bridal is built on the idea that everyone deserves to have the attire of their dreams regardless of style preference, shape, size, or budget. We believe in inclusivity, authenticity, and empowerment, and it is our mission to help anyone and everyone find the look that will allow them to be the best, most genuine version of themselves on their wedding day or any special occasion. David’s Bridal is dedicated to helping each customer, with the assistance of online planning tools, knowledgeable stylists, and expert tailors who will guide them through the entire purchasing journey. With more than 300 stores located across the US, Canada, UK, and franchise locations in Mexico, we offer the convenience of one-stop shopping for the entire wedding party and beyond. To learn more about David’s Bridal, visit www.DavidsBridal.com, and connect on social media through Instagram, YouTube, Pinterest, Facebook, Twitter, TikTok, and LinkedIn.

Media Contact:
David’s Bridal
[email protected] 

Introducing Fifteen Roses, the new exclusive Quinceañera collection at David's Bridal. Each gown is handcrafted with intricate details and stunning embellishments for a show-stopping look on her big day. Shop the collection in select David's Bridal locations or online at davidsbridal.com

 

Video – https://mma.prnewswire.com/media/1497051/Davids_Bridal_Quince.mp4  
Photo – https://mma.prnewswire.com/media/1497052/Davids_Bridal_Fifteen_Roses.jpg  
Logo – https://mma.prnewswire.com/media/927831/Davids_Bridal__Logo.jpg  

 

SOURCE David’s Bridal, Inc.

St. Jude Children’s Research Hospital announces largest strategic expansion in its history targeting pediatric catastrophic diseases globally

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MEMPHIS, Tenn., April 27, 2021 /PRNewswire-HISPANIC PR WIRE/ — St. Jude Children’s Research Hospital is launching the largest strategic investment in its nearly 60-year history, committing $11.5 billion during the next six years to accelerate research and treatment globally for children with catastrophic diseases.

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The Six-Year St. Jude Strategic Plan, approved March 25, 2021, by the St. Jude Board of Governors, focuses on the expansion of patient care and clinical and laboratory-based research related to pediatric catastrophic illnesses, including work in cancer, blood disorders, neurological diseases and infectious diseases. The plan calls for an additional 1,400 jobs; the expenditure of $1.9 billion in new construction, renovation and capital needs; and the development of new research areas.

“The plan is ambitious, and its goals are far-reaching,” said James R. Downing, M.D., St. Jude president and CEO. “We’re committing substantial resources to broaden scientific understanding, raise survival rates, improve quality of life, and connect researchers worldwide in the quest to find cures and save children with cancer and other deadly diseases.” 

The endeavor builds on the research hospital’s prior strategic plan, which at the time was the largest expansion in the institution’s history and resulted in $7 billion in investments. Within the past six years, St. Jude has advanced fundamental, clinical and translational research, among its many milestones. Globally, access to quality care—once a dream for children in low- and middle-income countries—is beginning to be realized through its reimagined international outreach efforts that reach seven regions of the world. On campus, St. Jude accepted nearly 20% more new cancer patients; increased faculty by 30% and staff by 23%; and embarked on several large-scale construction projects.

The new plan continues this momentum by concentrating on five areas: fundamental science, childhood cancer, pediatric catastrophic diseases, global impact and workforce and workplace culture. Highlights across these areas include the following:

Building a workforce to speed cures for children
Under the plan, St. Jude will hire nearly 70 new faculty members, plus supporting laboratory staff, to work in basic, translational and clinical research across 22 departments. These investigators will have the freedom to pursue the type of conceptually driven research that leads to tomorrow’s clinical advances.

Investing in the intersection of science and technology
During the next six years, St. Jude will invest more than $250 million to expand state-of-the-art technology and resources available to scientists and clinicians in their search to understand why pediatric catastrophic diseases arise, spread and resist treatments. These investments will include:

  • Creating a Cryo-Electron Tomography Center to determine the atomic structure of molecules in their native states within human cells
  • Establishing a Center of Excellence in Advanced Microscopy to build the next generation of microscopes that explore cells in ways previously unimaginable 
  • Expanding data science staff and the digital infrastructure necessary to become a world leader in the application of data science to biological discovery in normal and disease states

Creating a brighter future for children with cancer
St. Jude will invest $3.7 billion during the next six years to expand cancer-focused research and related clinical care. These efforts will center on raising survival rates for the highest-risk cancers and for children with relapsed diseases, while simultaneously improving quality of life for pediatric cancer survivors. The investments will include:

  • Accelerating preclinical and clinical testing of new therapeutic agents so the most promising agents can rapidly move from clinical investigation to standard of care
  • Expanding large-scale, collaborative trials to reach more childhood cancer patients across the U.S. and around the world
  • Creating a new Translational Immunology and Immunotherapy Initiative (TI3)—an inter-departmental collaboration focused on expanding the use of cellular-based cancer immunotherapy as curative treatments for pediatric solid tumors and brain tumors

Finding cures and saving children everywhere
In the U.S., more than 80% of children diagnosed with cancer will be cured. In contrast, 80% of children with cancer live in limited-resource countries, where a mere 20% survive their disease. To address this, St. Jude will more than triple its investment in its international efforts coordinated through St. Jude Global and the St. Jude Global Alliance during the next six years. This represents an investment of more than $470 million. Global initiatives include:

  • Expanding educational programs to train the workforce needed to treat childhood cancer worldwide; strengthening the health care systems required to deliver that care; and bolstering regional and global programs to create the research infrastructure necessary to continually improve the quality of care in resource-limited settings
  • Creating seven international operational hubs staffed by St. Jude workers to effectively manage the St. Jude Global Alliance, a network of more than 140 institutions across 50-plus countries
  • Developing a multimillion-dollar Pediatric Cancer Global Drug Access Program—in collaboration with World Health Organization, other U.N. agencies and international organizations—to distribute an uninterrupted supply of anti-cancer drugs for childhood cancer treatment in low- and middle-income countries

Beyond cancer: Investing in other pediatric catastrophic diseases
Under the plan, St. Jude will expand research and treatment programs to advance cures for childhood catastrophic diseases. The $1.1 billion, six-year investment includes work in nonmalignant hematological diseases, such as sickle cell disease; a new laboratory-based research program in infectious diseases that affect children worldwide; and a new research and clinical program to better understand and treat pediatric neurological diseases.

Fostering a culture and environment that propel progress
The plan outlines several strategies to ensure St. Jude remains a place where teamwork flourishes; internal and external collaboration thrives; and employees can make a difference in the lives of children. These will include:

  • Expanding the St. Jude Research Collaboratives program from funding five to 11 teams of scientists worldwide through a more than $100 million investment
  • Enriching future biomedical research pipelines for potential employees by creating experiences for high school and college students in science
  • Expanding the established St. Jude blue-sky process, which solicits mission-related, game-changing ideas outside of the strategic plan, by $180 million
  • Building and supporting best-in-class environments that help employees advance the institution’s life-saving work and offer patients and their families a home away from home
    • The $1.3 billion in new construction and renovations will include completion of The Domino’s Village, a family housing facility with one-, two- and three-bedroom units; Family Commons, a quality of life space with patient family services from school to tech support; and the Advanced Research Center—and construction of outpatient, clinical office and administrative buildings and parking garages.

The multi-phase expansion plan is fueled almost entirely by steadily increasing donor contributions generated by ALSAC, the fundraising and awareness organization for St. Jude.

“We are making our biggest financial investment ever—during a pandemic—because the public, our donors, have demonstrated their commitment to us,” said Richard C. Shadyac Jr., ALSAC president and CEO. “It’s an incredible display of loyalty and purpose, and the power of people coming together to help the most vulnerable in our society: sick children.”

Private fundraising conducted by ALSAC is the organization’s lifeline because pediatric cancer research typically receives a disproportionately low share of government research dollars. Of the approximately $6 billion distributed annually by the National Cancer Institute, only an estimated 4% targets pediatric cancers. It is estimated that 87% of funds to sustain and grow St. Jude over the next six years will come from public donations. The St. Jude model is unique in that patients never receive a bill for treatment, travel, housing or food. That model was established by ALSAC and St. Jude founder Danny Thomas, who believed in equal access to medical care and driving research advances.

“As we move forward with this strategic plan, our mission—to advance cures and means of prevention for pediatric catastrophic diseases through research and treatment—remains at the forefront of everything we do,” Downing said. “The mission serves as our compass, and the plan serves as our guide for the journey ahead.”

St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and cures childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments developed at St. Jude have helped push the overall childhood cancer survival rate from 20% to 80% since the hospital opened more than 50 years ago. St. Jude freely shares the breakthroughs it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing and food — because all a family should worry about is helping their child live. To learn more, visit stjude.org or follow St. Jude on social media at @stjuderesearch.

SOURCE St. Jude Children’s Research Hospital