Alicia Machado, Miss Universe 1996, announces that she will pose again for Playboy
MIAMI, September 10, 2020 /PRNewswire/ — Actress, singer and model Alicia Machado announced in an interview with Ismael Cala, on the U.S. MegaTV network, that she will soon pose again in the nude for Playboy magazine.
“I am going to pose in the nude for Playboy again. They’ve invited me. Walter Mercado told me that at 45 something special would happen to me. Right now, I’m 42 biologically, turning 43 in December, but mentally I feel as though I were 80 years old, because I’ve lived so intensely,” explains the 1996 Miss Universe.
Machado noted that this month marks the 25th anniversary of her coronation as Miss Venezuela at the Caracas Polyhedron Arena, which then enabled her to win the Miss Universe title in Las Vegas.
The actress, singer and model made other revelations on the CALA show: “I’m on Tinder, so you can send me your requests.”
Ismael asked her if this was a joke, and she replied: “People write me asking why I’m using Alicia Machado’s photo. No one believes it’s me.”
Watch VIDEO here
“Cala,” hosted by Ismael Cala, is aired on Mega TV in all of the United States. Ismael is a life and business strategist. For five and a half years he was the host of “Cala” on CNN en Español. He is a businessman and social entrepreneur, as well as the author of eight bestsellers on themes of leadership, entrepreneurship and personal development, including El poder de escuchar (‘The power of listening’), and Despierta con Cala (‘Wake up with Cala’). He was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the President and founder of the Cala Enterprises Corporation and the Ismael Cala Foundation https://ismaelcala.com/nst/
MegaTV, a property of the Spanish Broadcasting System (SBS), Inc., is a television operation with distribution in open signal, cable and satellite, and affiliates in the United States and Puerto Rico. SBS is also the owner of 17 radio stations located in the key Hispanic U.S. markets.
CALA is aired Monday to Friday at the following times:
Miami: 10:00 pm
US National: 10:00 pm ET / 9:00 pm CT/ 7:00 pm PT
Puerto Rico: 11:30 pm
SOURCE Cala Enterprises
Shield AI Co-Founders Honored by WIRED
SAN DIEGO, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — Shield AI, the AI software company focused on bringing AI to the national security sector, today expressed its appreciation to WIRED for including two of its founders as part of the magazine’s “WIRED25: People Who Are Making Things Better” list. CEO Ryan Tseng and COO Brandon Tseng were honored for their contributions in developing AI to protect the lives of service members and civilians. Other technology leaders recognized by WIRED include Apple’s Tim Cook and SpaceX’s Gwynne Shotwell.
The five-year-old company’s AI software enables unmanned systems to interpret signals and react autonomously in dynamic environments, allowing service members to see what lies ahead and make more informed decisions. Shield AI’s products are currently in use by the US Department of Defense to augment and extend service members’ ability to execute complex missions.
“We’re humbled to be included on this list, alongside many individuals we have long admired,” said Ryan Tseng. “We are focused on building a defining company committed to the mission of protecting service members and civilians, and this is a whole-of-team effort. We have seen tremendous growth and recognition this year and will build upon this momentum as we continue to scale and expand,” added Brandon Tseng.
Shield AI was recently recognized by Fast Company as one of the “World’s Most Innovative Companies” for 2020 and by Forbes as one of “America’s Most Promising Artificial Intelligence companies.” Shield AI is a venture capital-backed firm backed by top-tier investors including Andreessen Horowitz, Breyer Capital, Homebrew, and Silicon Valley Bank.
About Shield AI
Shield AI was founded in 2015 by Brandon Tseng, a former Navy SEAL, Ryan Tseng, a successful tech entrepreneur, and autonomy expert Andrew Reiter. Today the team is more than 150-strong, with Chief Technology Officer Prof. Nathan Michael of Carnegie Mellon University’s Resilient Intelligent Systems Lab leading the company’s development of AI systems that operate on the edge in challenging, previously unknown, real-world environments.
Follow Shield AI on LinkedIn and on Twitter.
SOURCE Shield AI
Leaders Across Professional Sports Teams, Leagues And Unions Come Together To Launch First-Of-Its-Kind ‘Pro Sports Assembly’
NEW YORK, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — Today a group of esteemed sports business executives have united to launch a first-of-its-kind, industry-wide, and mission-driven community called Pro Sports Assembly (“The Assembly”) – a 501(c)(3) organization for people who work in professional sports which aims by 2030 to achieve parity in opportunity, pay and leadership amongst its workforce.
Designed to keep leagues, teams and unions both knowledgeable and accountable for delivering an equitable and profitable future in professional sports organizations – The Assembly is a member-led community that challenges its industry to advance diverse and inclusive leadership. It believes that by developing cultural and gender intelligence, as well as setting best practices of stewardship, mentorship and allyship, professional sports properties can drive innovation, bolster financial performance, capture new markets and increase brand loyalty. The Assembly is aggressive in its vision and stance to create the future of its industry through the #PowerofProSports.
“We are united in game plan, and diverse in council,” says Shareef Abdur-Rahim, President of NBA G League and Founding Advisory Board Member of The Assembly. “We organized our Founding Boards to represent the diversity that our industry-at-large needs to see. In order to truly advance collectively – we must use an equity lens in leadership.”
“It is important for us to identify and develop the next generation of our industry’s top talent,” says Alex Chang, Chief Marketing Officer of San Francisco 49ers and Founding Governing Board Member of The Assembly. “This requires breaking down traditions, norms and biases that currently exist – and replacing them with new and refined processes that will help guide decisions impacting the future of professional sports and the career paths of its employees.”
“For every five athletes you see on the field of play, there are 95 people behind the scenes bringing that game to life,” says Laura Dixon, Head of External Relations for Spurs Sports & Entertainment, and Founding Governing Board Member of The Assembly. “The people who work for professional sports teams, leagues and unions now have a place to connect and collaborate on the critical issues facing our industry. The larger our membership, the more impactful we can be in our purpose of advancing diverse, productive and inclusive leadership. The power of pro sports is truly in its people.”
See below a complete list of The Assembly’s Founding Board Members (in alphabetical order):
ADVISORY BOARD MEMBERS
Andy Loughnane – President, Austin FC
Cynt Marshall – CEO, Dallas Mavericks
Ese Ighedosa – President, House of Athlete
Hugh Weber – President, Harris Blitzer Sports & Entertainment
Jessica Berman – Deputy Commissioner, National Lacrosse League
Kenneth Shropshire – CEO, Global Sport Institute, Arizona State University
Kyle Bunch – Vice President/Managing Director, Global Sports Venture Studios
Len Perna – CEO, Turnkey Search
Michele Roberts – Executive Director, National Basketball Players Association
Shareef Abdur-Rahim – President, NBA G-League
Shelley Zalis – CEO, The Female Quotient
Theresa Tran – Founder, The Offense
Tom Glick – President, Tepper Sports & Entertainment
Xavier Gutierrez – CEO, Arizona Coyotes
GOVERNING BOARD MEMBERS
Alex Chang – Chief Marketing Officer, San Francisco 49ers
Alison Roscoe – Vice President, Partnerships, Austin FC
Ann Seeney – Vice President, Human Resources, St. Louis Cardinals
Antony Bonavita – Executive Vice President, Venue Operations, Cleveland Cavaliers
Brandon James – Vice President of Basketball Administration/Deputy General Counsel, Spurs Sports & Entertainment
Brittanie Boyd – Vice President, Corporate Partnerships, Harris Blitzer Sports & Entertainment
Cassandra Carr – Investor, Spurs Sports & Entertainment
Dan Gladstone – Senior Vice President, THINK450/National Basketball Players Association
Dionna Widder – Chief Revenue Officer, Houston Dynamo/Houston Dash
Keisha Wyatt – Director of Marketing, Dallas Mavericks
Laura Dixon – Head of External Relations, Spurs Sports & Entertainment
Molly Wurdack-Folt – Vice President, Partnerships, Detroit Tigers/Detroit Red Wings
Oracio Galindo – Head of Employee Experience, Los Angeles Rams
Raquel “Rocky” Egusquiza – Executive Director, Miami Marlins Foundation
In its first year, The Assembly will formalize its member network and provide professional development, as well as hold virtual forums, workshops and discussions. In addition, it will commission research, share tools and develop analytics around key indicators in professional sports – to be distributed amongst the membership as a benchmark and playbook towards ensuring a more fairly functioning workplace.
For more information, please visit: www.prosportsassembly.org (Website), @prosportsassembly (Instagram), @theproassembly (Twitter), https://www.linkedin.com/company/prosportsassembly (LinkedIn).
SOURCE Pro Sports Assembly
Texas Realtors Young Professionals Network names 2020 “Realtors to Watch” award winners
AUSTIN, Texas, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — The Texas Realtors Young Professionals Network (YPN) has named seven Realtors under the age of 40 to receive the “Realtors to Watch Award” for their excellence in leadership, community involvement, and sales in 2020. These Texas Realtors were honored at the association’s virtual #ShapingTexas conference on Sept. 1.
“These young Realtors are truly ones to watch, and we’re proud to acknowledge their deep involvements within the community and the Texas Realtor family,” said Cindi Bulla, 2020 Chairman of Texas Realtors. “Their hard work and dedication to the profession is inspiring and a great example to all young Realtors across Texas.”
In addition to distinguished service in the real estate industry, the honorees are actively involved within the Realtor association at the local, state and national levels, including positions on committees, advisory groups, and boards. The award winners also are deeply involved with nonprofit and community organizations.
The award recipients are:
- Ashley Gentry of RedBranch Realty in Plano
- Kylee Garza of NextHome Realty Solutions in College Station
- Nick Kline of Keller Williams Realty in Plano
- Nicole Lopez of True Houston Real Estate in Houston
- Roman Novian of Coldwell Banker Apex, Realtors in Waco
- Samantha Plomer of Houston, Compass Real Estate in Houston
- Virginia Ann Prazak of ERA Raffaelli, Realtors in Texarkana
For more information about the “Realtors to Watch Award” and the 2020 honorees, please visit www.texasrealestate.com/about-us/awards/realtors-to-watch-award.
About Texas REALTORS®
With more than 135,000 members, Texas REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. In 2020, Texas REALTORS® is celebrating a century of shaping Texas by being the advocate for private property rights, maintaining the highest standards of professionalism, and providing its members with the tools to achieve success. Visit texasrealestate.com to learn more.
The Young Professionals Network
The Young Professionals Network is a dynamic entry point for real estate professionals striving to become more successful in their careers and gain leadership experience. YPN’s growth has been driven by REALTORS®. YPN has evolved from a magazine offshoot to a determined, passionate, savvy group of members who use social media effectively and transparently and who are committed to strengthening the REALTOR® brand.
CONTACT: Morgan Moritz, [email protected]
SOURCE Texas REALTORS
The Home Depot Expands Livestream Workshop Offerings with Hurricane & Storm Preparedness Class Starting September 14
ATLANTA, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, is introducing a Hurricane & Storm Preparedness Livestream Workshop led by expert associates to help residents in storm-prone regions prepare and protect their families and homes for hurricanes, tornadoes and floods. As the National Oceanic and Atmospheric Administration predicts a record-high number of potential hurricanes through November, the new digital workshop will cover the essentials for staying safe this season and preparing one’s family and home, including a resource checklist and helpful tips to minimize home damage leading up to and following any type of storm.
“We hope this season is calmer than expected, but there is no more important time for us to support our customers and communities than during natural disasters – now with tips through our expanded digital tools,” said Hector Padilla, president of The Home Depot’s southern division. “Through these livestream workshops, The Home Depot experts – who themselves have lived in disaster-prone regions – will share their firsthand tips on preparing for storms and staying safe before and after disasters strike.”
The first Hurricane & Storm Preparedness Workshop will livestream beginning on Sept. 14, with a new broadcast airing weekly through the end of November. Registration is available at www.homedepot.com/workshops. During the class, a Home Depot associate will show viewers how to put together an emergency supply kit, take proper safety precautions, track storm trajectories, minimize home damage, safely use a generator, access resources from relief organizations, and provide information for potential repairs and recovery from an emergency.
This free livestreaming workshop is part of a new initiative by The Home Depot to share know-how with both adults and children without leaving their homes. On-demand how-to videos are also available on www.homedepot.com/workshops and will include the Hurricane & Storm Preparedness Workshop following the livestream. Customers can learn additional tips about hurricane preparedness and safety at www.homedepot.com/hurricane.
The Home Depot is passionate about supporting communities in both storm preparation and disaster recovery, and our stores often become command centers for first responders and relief agencies. The Home Depot Foundation works alongside its national nonprofit partners, including Operation Blessing and Convoy of Hope, to fortify warehouses across the nation with relief supplies ahead of disaster season. In the wake of disasters, the Foundation delivers short-term relief and long-term rebuilding to impacted communities with hands-on support from Team Depot, The Home Depot’s associate volunteer force, and its nonprofit partners. To date in 2020, The Home Depot Foundation has committed $4 million to disaster response in areas impacted by tornadoes, wildfires and hurricanes. Most recently, the Foundation committed up to $500,000 in support of Hurricane Laura relief, mobilized more than 1,000 disaster relief kits to Lake Charles, La., and helped served nearly 1,300 meals to residents in need from the local Home Depot parking lot in partnership with World Central Kitchen.
About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer, with 2,294 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2019, The Home Depot had sales of $110.2 billion and earnings of $11.2 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.
Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg
SOURCE The Home Depot
The Ultimate F: 2021 RC F and RC F Fuji Speedway Edition
PLANO, Texas, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — The high-performance RC F races into the 2021 model year with its GT3-inspired looks and naturally aspirated 5.0-liter V8 producing 472 horsepower. New for 2021, the stunning coupe introduces the limited RC F Fuji Speedway Edition to its lineup, offering F enthusiasts a new way to express their bravura.
RC F is celebrated for having the best power-to-weight ratio offered in its class, the most powerful V8-powered Lexus to date boasts stunning looks, cunning dynamics, and a unique exhaust signature. Rated at 472 horsepower at 7,100 rpm and 395 pound-feet of torque at 4,800 rpm, the 5.0-liter V8 is a core element of the RC F’s athletic personality.
GONE IN 60 UNITS – THE 2021 RC F FUJI SPEEDWAY EDITION
Paying homage to the track where F began, the 2021 RC F Fuji Speedway Edition will be limited to just 60 units. Named after the world-renowned “Temple of Speed” in the foothills of Mount Fuji—the birthplace of Lexus high-performance—this unique edition embodies decades of development on this iconic track. Precisely engineered beyond the base RC F, this version of the performance coupe features master-crafted upgrades that work together seamlessly to push its performance to a new level. Featuring further weight reduction, Brembo Carbon Ceramic brakes, titanium exhaust, and an extensive use of carbon fiber aerodynamics, the RC F Fuji Speedway Edition is far more than an appearance package. The sum of the detailed enhancements can be experienced in the estimated 3.96 seconds it takes to accelerate to 60 mph from a standstill.
The RC F Fuji Speedway Edition will only be available in Arctic Blast Satin* or Cloudburst Gray*. Arctic Blast Satin – a Lexus-first – is a unique white paint possessing a semi-matte finish. The paint expresses a beautiful satin luster like that of a true matte finish, yet is durable enough go through an automatic car wash. Inside, every cockpit is decorated with Circuit Red leather-trimmed seats with Alcantara accents. Red Carbon Fiber ornamentation adorns the cabin for the ultimate distinction.
Included with the purchase of every RC F Fuji Speedway Edition will be a limited production MSTR automatic movement watch. The timepiece features RC F-inspired elements such as a gunmetal bezel, red stitching on its band, and Fuji Speedway and F logos.
WHAT’S NEW: 2021 RC F
New for 2021 is the inclusion of standard Blind Spot Monitor with Rear Cross-Traffic Alert, heated electrochromic exterior mirrors, and a memory driver’s seat (excluding Fuji Speedway Edition). In addition, Intuitive Parking Assist is included to the available Premium Package. Other interior enhancements include a revised satin trim and steering horn pad design.
Android Auto compatibility is now included on the standard multimedia which already features Amazon Alexa integration, Apple CarPlay compatibility, Lexus Enform Wi-Fi (four gigabyte/one-year trial is included), and Lexus Enform Remote (three-year trial is included).
ONE EXHILARATING RIDE
The greatest measure of a vehicle’s response is the one it invokes in the driver. And it’s precisely why every element of the high-performance RC F is painstakingly scrutinized to minimize weight while maximizing aerodynamics. From hollow half shafts down to the smallest components like a compact air conditioning compressor, every gram was purposefully crafted for optimal performance.
Lexus engineers worked with the RC F GT3 racing team to create a unique aerodynamics strategy that increases downforce for better grip and control through every turn. Even the airflow inside the wheel wells was carefully calculated. Air exits through the fenders, allowing the suspension to perform without disruptive air pressure, simultaneously enhancing handling and stability. And taking traction to the next level, each tread line on the RC F’s Michelin Pilot Sport 4 S tires features a specially developed compound to maximize grip.
From its muscular stance and available Premium Triple-Beam LED headlamps and taillamps, to its driver-inspired cabin including aggressively styled high-back sport seats, the RC F is the ultimate F, inside and out – on and off the track.
(*Extra cost color)
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.
www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
www.instagram.com/lexususa
Note to Editors: Lexus product information and images are available online via our news media web site http://LexusNewsroom.com.
Media Contact:
Alissa Moceri
424-488-9117
[email protected]
Photo – https://mma.prnewswire.com/media/1251759/Lexus_2021_RCF_FujiSpeedway.jpg
Photo – https://mma.prnewswire.com/media/1251785/Lexus_2021_RCF.jpg
Logo – https://mma.prnewswire.com/media/626836/Lexus_Logo.jpg
SOURCE Lexus
ACTIVATE Will Bring Telehealth Services To Vulnerable, At-Risk Residents of California’s Central Valley
BERKELEY, California, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — Researchers at the Center for Information Technology Research in the Interest of Society & the Banatao Institute (CITRIS) at the University of California are launching today Accountability, Coordination, and Telehealth in the Valley to Achieve Transformation and Equity (ACTIVATE), a public-private pilot initiative to bring telehealth services to underserved rural residents in Merced County, California. In partnership with Livingston Community Health, the University of California CITRIS network, technology distributors, community-based organizations, and government agencies, ACTIVATE aims to reach populations who are vulnerable to the worst outcomes of the COVID-19 pandemic with the technology, skills, and connections they need to access and utilize health care services.
ACTIVATE is co-led by Dr. David Lindeman, Director of CITRIS Health, and Dr. Katherine Kim, Associate Professor at the Betty Irene Moore School of Nursing and the School of Medicine at the University of California, Davis.
“The patients we’re serving with ACTIVATE are some of the most vulnerable members of society, and not only to COVID-19,” said Kim. “Many are low-income, undocumented, Latinx agricultural workers – these communities have the least access to quality health care services.”
California’s rural Central Valley faces some of the worst health disparities in the state and country. Many residents of the Valley lack access to basic health care, and service providers in the area have limited reach and coverage. The Robert Wood Johnson Foundation’s 2020 County Health Rankings recently ranked Merced County as among the “least healthy” counties with adverse health outcomes in California. Community health workers, public health activists, and local leaders are committed to progress on this front, focusing on investing in quality, affordable care that meets residents where they are and improves overall health outcomes in their community.
ACTIVATE will first launch at Livingston Community Health in Merced County, and is expected to rapidly expand throughout the state to other community health centers (CHCs) and clinicians that serve vulnerable populations. The goal of the pilot program is not just to provide the technology needed for telehealth and remote health monitoring, but also to ensure that patients are empowered to use it and see greater health outcomes as a result. To that end, program participants will receive health education and training in digital literacy as well as software and hardware (phones, tablets, and other remote monitoring equipment) needed to connect with health care providers and monitor chronic health conditions. Building on health education from community health workers and medical assistants based at the CHC, the program emphasizes training of primary care practitioners in CHCs. These critical health care workers are at the front lines of health care in the era of COVID-19. They are embedded in the communities they serve, and have the cultural and linguistic skills to break down barriers and help patients access physical and mental health services.
“The patients we serve are too often left out by traditional health system models,” said Livingston Community Health CEO Leslie Abasta-Cummings. “They live in rural areas and face financial, cultural, and legal barriers when it comes to accessing health care services. Working with these communities to embed and encourage the use of telehealth technology will empower patients to manage their own health and experience greater health outcomes.”
In collaboration with Livingston Community Health, the program will be implemented and evaluated by a coalition of experts through CITRIS’s University of California multi-campus network including experts from UC Berkeley, UC Davis, and UC Merced.
“Telehealth represents a safe and effective way for many populations, including rural and low-income communities, to access necessary health care services – especially during a pandemic,” said Dr. David Lubarsky, Vice Chancellor of Human Health Sciences and CEO of UC Davis Health. “UC Davis Health is committed to using our expertise to improve the health of those who live and work in our state. Through the ACTIVATE project, we will offer resources and expertise to identify the best ways to deliver telehealth services to providers serving the most vulnerable populations. Ultimately, we plan to provide a roadmap for both public and private partners, setting a gold standard in California and across the nation.”
The ACTIVATE team will evaluate the pilot program for achieving goals in technology implementation, outreach, adoption and utilization; successful use of community health workers to reach patients; and improved health behavior and health care outcomes. Working with the Center for Connected Health Policy, ACTIVATE will develop a roadmap for post-pandemic sustainability of health system reforms that incorporate telehealth. Ultimately, ACTIVATE aims to demonstrate that telehealth has the power to serve rural and vulnerable communities, and encourage telehealth solutions as cost-effective means of enhancing community-based health systems.
The Center for Information Technology Research in the Interest of Society & the Banatao Institute (CITRIS), based at the University of California, was created in 2001 to leverage world-class research to develop technology solutions to society’s biggest challenges. CITRIS’s UC experts have years of experience working on issues related to health care access and digital inclusion. Livingston Community Health is a Merced County-based clinic that serves mostly Latinx communities with primary and preventative health care services regardless of their ability to pay.
CONTACT: Kap Stann, Director of Communications, CITRIS, [email protected]
Logo – https://mma.prnewswire.com/media/1251612/CITRIS_ACTIVATE_Logo.jpg
SOURCE CITRIS
‘Black-ish’ Star & Executive Producer Marsai Martin, Grammy And Latin Grammy-Nominated Artist Ángela Aguilar And Some Of Today’s Rising Star Kidfluencers Join The Creators Of ‘got milk?’ To Launch Bilingual “Glass Half Full News” Show
SAN CLEMENTE, California, Sept. 10, 2020 /PRNewswire-HISPANIC PR WIRE/ — Committed to spreading a cultural moment of positivity and keeping families and communities nourished during these challenging times, the California Milk Processor Board (CMPB), creators of the iconic got milk? and Spanish-language toma leche campaigns, are extending their efforts into an initiative directly centered on delivering the brighter side of news. Accompanied by a glass of milk or two, it’s a show about kids on the frontlines of what’s happening today – at home. “Glass Half Full News” / “El Vaso Medio Lleno Noticias,” debuts today as a bilingual content series. Produced by got milk?/ toma leche and delivering positive and fun news segments seen through the ambitious lens and perspective of kids. It’s all the hard truth you need, served up through a straight, unfiltered innocence that only kids can bring.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8771151-bilingual-glass-half-full-news-show-marsai-martin-angela-aguilar-california-milk-processor-board/
Everyone knows seeing a glass as half full versus half empty is associated with having an optimistic worldview. And no humans embody the glass half full perspective better than kids. Via the “Glass Half Full News” weekly, episodic digital series, the creators of ‘got milk?’ aim to nourish families with an alternative source of news updates. Tapping the contagious positivity, resilience and spark of imagination that children embody to help keep our spirits up during this unprecedented time, and of course, demonstrating how a glass of milk can fuel the way, the show is culturally attuned for today’s diverse California kids and their families. Gleaning universal insights and infusing nuances to also offer unique culturally-relevant Spanish-language episodes via “El Vaso Medio Lleno Noticias”, starting today, got milk? and toma leche will release segments on www.ghfnews.com and “El Vaso Medio Noticias” on www.vmlnoticias.com, respectively.
“We hear it all the time that kids are resilient. But what does that mean, and why does it matter so much right now?” said Steve James, Executive Director of the California Milk Processor Board and visionary leader of ‘got milk?’. “We know milk has a role to nourish families nutritionally, but also emotionally through our got milk?/toma leche campaigns. We are encouraging families to find that silver lining and bring their own glass half full perspective to life. During this pandemic lockdown kids have dramatically changed everything about their daily routines. Limited interaction with their extended family and friends, cancellation of activities, reimagined milestone moments and distance learning are just the tip of the iceberg. However, as disruptive and unsettling as these challenging times are, they have also given kids the opportunity to grow and flourish creatively, in responsibilities and in ingenious ways to entertain themselves that might not have otherwise been navigated in more ‘status quo’ times. Glass Half Full News and El Vaso Medio Noticias is a celebration of that spirit, growth and ingenuity, but also that joyful silliness that we hope is positively contagious.”
To launch the campaign, ABC’s celebrated ‘Black-ish’ actress and Hollywood’s youngest executive producer Marsai Martin went behind-the-scenes to serve as creative advisor, AKA Boss Lady, AKA Broadcast Queen to “Glass Half Full News” weekly episodes, where kids spread their contagious innocence and positivity with uplifting news segments, such as their greatest discoveries about their families, arts, culinary adventures, fashion, fitness and their imaginary trips during lockdown, with milk being their trusted drink of choice to fuel them.
To help tell bring the Glass Half Full News perspective to life further, got milk? and Martin collaborated with four of today’s rising star ‘kidfluencers’ who are making a name for themselves in the social sphere via Instagram, TikTok and YouTube including: Leo Kelly (The Shirley Temple King), Zooey Miyoshi (Zooey in the City) and Stella and Blaise Bennett (Stella & Blaise). Each of these kid tastemakers deliver their own brand of pizzaz via engaging lockdown observations and field reports from home.
“Glass Half Full News” will also feature Mexican-American singer and GRAMMY and Latin GRAMMY-nominated artist Ángela Aguilar as got milk?/toma leche’s ambassador and special guest star on the “El Vaso Medio Lleno Noticias edition. Aguilar, of the beloved “La Dinastía Aguilar’ family, shares what she’s been doing during quarantine and demonstrates her new way of living to keep herself happy, fostering new hobbies and looking at things in a positive way – with a spark of of adventure, joy and hope.
To help spread the word about the campaign, Martin, Aguilar and the four kidfluencer ambassadors are encouraging people to tune-in, watch and share “Glass Half Full News” and “El Vaso Medio Noticias” available today with new episodes released weekly through October on www.ghfnews.com and on www.vmlnoticias.com, respectively. To learn more about “Glass Half Full News”/ “El Vaso Medio Lleno Noticias” follow @gotmilk and @tomaleche on Instagram and across our social handles for more positive perspective storytelling and visit got milk?’s YouTube channel to watch more Glass Half Full News campaign content and both Marsai Martin and Ángela Aguilar behind-the-scenes on the set.
On a mission to bring a spark of positivity amidst a landscape of heavy-skewing conversation on behalf of CMPB, the campaign is the brainchild of creative agency GALLEGOS United, along with its sister agencies ROX United, CANVAS United and LUNA United, agencies within the UNITED COLLECTIVE creative communications group.
About the California Milk Processor Board
Since 1993, the California Milk Processor Board (CMPB), creator of the famous got milk? campaign, has been committed to increasing milk consumption throughout California. Its latest initiative, “Bones Love Milk,” is dedicated to educating youth on the real benefits of milk as “nature’s energy drink” in an unconventional way, showcasing how milk is a true nutrient powerhouse, delivering strong bones, energy, hydration and muscle recovery. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture. The got milk? trademark is a federally registered trademark and service mark. For more information, visit www.gotmilk.com.
SOURCE California Milk Processor Board