NSSF Promotes Gun Safety in Texas with $1 Million Grant from Governor’s Office

November 6, 2019

National Shooting Sports Foundation Logo

NEWTOWN, Connecticut, Nov. 6, 2019 /PRNewswire-HISPANIC PR WIRE/ — The National Shooting Sports Foundation is making available firearms safety education materials to Texas communities after being awarded a $1 million grant earlier this year from the Office of Governor Greg Abbott. The goal of the initiative is to help reduce firearms accidents, theft and misuse, including suicide.

Texas selected NSSF as the recipient of the grant because of the strong track record of NSSF’s Project ChildSafe program, which for two decades has provided genuine firearms safety education to communities in all 50 states and the U.S. territories. Project ChildSafe is a firearms safety program created by gun owners for gun owners. It has distributed more than 38 million free firearm safety kits that include a gun lock through partnerships with more than 15,000 law enforcement departments.

“We are very grateful to the state of Texas for this $1 million grant and for their confidence and trust in NSSF and the Project ChildSafe program to promote responsible firearms ownership,” said NSSF President Joe Bartozzi. “We’ll be reminding gun owners that there’s a safe storage option that fits their lifestyle—whether it’s a gun lock, lock box or full-size gun safe—that will help keep guns out of the wrong hands.”

NSSF has been the recipient of many grants to support expansion of its award-winning Project ChildSafe program, including most recently a $2.4 million federal grant through the U.S. Department of Justice-Bureau of Justice Assistance.

NSSF will make its Project ChildSafe firearm safety kits, which contain a cable-style gun lock and safety brochure, available to communities through law enforcement agencies. The firearm safety kits can be ordered by law enforcement via the program’s website. In addition to the gun locks, partners will receive a poster reminding gun owners of the many gun safety resources at ProjectChildSafe.org, including firearm safety videos featuring McGruff the Crime Dog for young children, a video on how parents can talk to their kids about gun safety, a firearms and suicide prevention brochure, a child safety pledge and an infographic illustrating various safe storage devices for different lifestyles and budgets to secure firearms when not in use. NSSF’s “Own It? Respect It. Secure It.” campaign is a component of all Project ChildSafe initiatives.

“We are looking forward to working with Texas communities and emphasizing that securely storing firearms when not in use is the number one way to help prevent accidents, misuse and thefts,” said Bartozzi.

Safe storage of firearms works. Fatal firearms accidents have declined by 50 percent from 1997 to 2017, according to the Centers for Disease Control and Prevention, with unintentional firearm deaths accounting for less than 1 percent of fatal accidents from all causes.

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SOURCE National Shooting Sports Foundation

Trump Unpopular with Hispanics in Florida, Struggles in Matchups with Democratic Contenders in New FAU Poll

November 6, 2019

The Business and Economics Polling Initiative (BEPI) at Florida Atlantic University conducts surveys on business, economic, political, and social issues with main focus on Hispanic attitudes and opinions at regional, state and national levels.

BOCA RATON, Florida, Nov. 6, 2019 /PRNewswire-HISPANIC PR WIRE/ — U.S. President Donald Trump’s approval ratings are underwater among Hispanics in Florida, where he trails by large margins in head-to-head matchups with top Democratic presidential contenders, according to a statewide survey of voters conducted by the Business and Economics Polling Initiative (FAU BEPI) in Florida Atlantic University’s College of Business.

The poll of 600 registered voters shows Hispanics overall have an unfavorable opinion of Trump, with 48 percent disapproving of his job performance, while 31 percent approve, and 22 percent are undecided. Trump’s approval is underwater with Puerto Ricans at 64 percent disapproval and 19 percent approval. However, those from Mexico are split, with 43 percent disapproval and 38 percent approval. Cubans provided a bright spot for Trump, with 47 percent approval and 28 percent disapproval.

Florida Gov. Ron DeSantis fared well with Hispanics, who gave him 36 percent approval for the job he is doing, with 23 percent disapproval and 34 percent undecided.

In a hypothetical Republican primary, 77 percent would vote for Trump, 12 percent for former Illinois Congressman Joe Walsh, 7 percent for former Massachusetts Gov. Bill Weld and 5 percent for former South Carolina Gov. and Congressman Mark Sanford. Republicans accounted of 152 of respondents in the survey, making the margin for error in the primary vote +/- 7.9 percent.

In the Democratic primary, U.S. Sen. Bernie Sanders holds a slight advantage with 27 percent of the vote, followed by former U.S. Vice President Joe Biden at 21 percent and U.S. Sen. Elizabeth Warren at 20 percent. Former U.S. Secretary of Housing and Urban Development Julian Castro rounded out the top four at 5 percent. Democrats accounted for 268 of the respondents in the survey, making the margin for error in the primary vote +/-6 percent.

In potential general election match-ups, Biden was the strongest against Trump with a 65.7 to 34.3 percent lead. Warren did almost as well, defeating Trump 64.9 to 35.1 percent, while Sanders beat out the president 62.1 to 37.9 percent.

Data was collected Oct. 30- Nov. 2 via a mix mode sample with an online panel provided by Dynata and a landline sample provided by Aristotle Inc. and collected by IVR. The survey has a margin of error of +/-3.9 percent.

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SOURCE FAU Business and Economics Polling Initiative

L.A. Care Health Plan and Blue Shield of California Promise Health Plan Set to Open their First Jointly Operated Community Resource Center

November 6, 2019

POMONA, California, Nov. 6, 2019 /PRNewswire-HISPANIC PR WIRE/ — L.A. Care Health Plan and Blue Shield of California Promise Health Plan today invited community leaders to their first jointly operated Community Resource Center for a ribbon cutting ceremony. The new center, which will open to the public early next month, is part of the $146 million commitment announced in September 2019 to jointly operate 14 such locations across Los Angeles County. The new resource center is located at 696 West Holt Avenue, in the heart of Pomona.

The Community Resource Center in Pomona will offer a wide variety of exercise, nutrition and health management classes in a safe, fun and inclusive space for local residents at no cost. This is the first of seven new centers that will open in the coming years. Seven existing centers will be either renovated or moved to larger locations.

“The centers will offer services and resources to our members and the community that will keep them active, healthy and informed,” said John Baackes, L.A. Care CEO. “Ultimately, the resource centers will help to improve health outcomes and reduce health care costs over time.”

L.A. Care and Blue Shield Promise will tailor programs to meet specific wellness needs in each community we serve. Through our community outreach representatives, on-site care managers, and community health workers, the health plans will provide tools and resources to meet local health needs, including preventive screenings.

The Community Resource Center in Pomona is a 12,000-square-foot facility, much larger than the existing centers, giving the health plans the space to accommodate community local organizations that will help connect visitors to much needed social resources.

“Beyond traditional health and wellness offerings, the centers will also offer personalized services to members from both plans, including on-site care management,” said Dr. Greg Buchert, President and CEO, Blue Shield of California Promise Health Plan. “Our two plans have a long history working together, and this new collaboration will allow us to leverage our respective strengths for the benefit of everyone in the Pomona area who uses the centers.”

For more information about the Community Resource Center collaboration, please visit activehealthyinformed.org.

About L.A. Care Health Plan
L.A. Care Health Plan serves nearly 2.2 million members in Los Angeles County, making it the largest publicly-operated health plan in the country. L.A. Care offers four health coverage plans including Medi-Cal, L.A. Care Covered™, L.A. Care Cal MediConnect and the PASC-SEIU Homecare Workers Plan, all dedicated to being accountable and responsive to members. As a public entity, L.A. Care’s mission is to provide access to quality health care for L.A. County’s vulnerable and low-income communities, and to support the safety net required to achieve that purpose. L.A. Care prioritizes quality, access and inclusion, elevating health care for all of L.A. County. For more information, visit lacare.org or follow us on Twitter, Facebook, LinkedIn, and Instagram.

About Blue Shield of California and Blue Shield of California Promise Health Plan
Blue Shield of California strives to create a health care system worthy of our family and friends that is sustainably affordable. We are a not-for-profit, independent member of the Blue Cross Blue Shield Association with 4 million members, 6,800 employees and more than $20 billion in annual revenue. Founded in 1939 in San Francisco and now headquartered in Oakland, Blue Shield of California and its affiliates provide health, dental, vision, Medicaid and Medicare health care service plans in California. The company has contributed more than $500 million to Blue Shield of California Foundation since 2002 to have an impact on California communities.

Blue Shield of California Promise Health Plan, a health plan wholly owned by Blue Shield of California, offers Medi-Cal, Cal MediConnect, Medicare Advantage, Medicare Supplement, and Dual Eligible Special Needs Plans. It is led by healthcare professionals with a “members-first” philosophy and committed to building a quality network of providers and partnering with community organizations for its nearly 500,000 members. For more information about Blue Shield of California Promise Health Plan, please visit blueshieldca.com/promise. Or follow us on LinkedIn, Twitter, or Facebook.

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SOURCE Blue Shield of California Promise Health Plan

California Alcohol Policy Alliance (CAPA) to Announce 2019 CAPA Alcohol Prevention Heroes

November 6, 2019

California Alcohol Policy Alliance (CAPA) AlcoholPolicyAlliance.org

SAN FRANCISCO, Nov. 6, 2019 /PRNewswire-HISPANIC PR WIRE/ — California Alcohol Policy Alliance (CAPA), and Alcohol Justice, are pleased to announce the CAPA Alcohol Prevention Hero Awards for 2019, during a press event at the 4th Annual CAPA Summit. This year CAPA took a leadership role in successfully opposing SB 58, Senator Scott Wiener’s 3^rd failure in three years to change last call policy at California bars, restaurants, and nightclubs.

What:	Press Event / 2019 CAPA Alcohol Prevention Hero Awards

When:	Thursday, November 7, 2019, 12:30 P.M.

Where:	Yosemite Room, California Endowment Center for Healthy Communities
	1000 North Alameda St., Los Angeles, CA 90012

Who:	2019 CAPA Alcohol Prevention Hero Awards:
•	Tom Lackey (R-Palmdale), California State Assemblymember, District 36
•	*CAPA Member Agency of the Year – Surprise*
	2019 CAPA Wakinyan Awards:
•	Paul Krekorian, (D-Los Angeles) Los Angeles City Council, District 2
•	Paul Koretz, Los Angeles City Council, District 5
•	Alison Simard, Director of Communications, Councilmember Paul Koretz
•	Jeffrey Ebenstein, Director of Policy and Legislation, Councilmember Paul Koretz.
•	Miriam Castro, CAPA member, community organizer
•	Richard Zaldivar, CAPA Co-Chair, Founder/E.D., The Wall – Las Memorias Project, President/Chair, Alcohol Justice Board of Directors

CAPA Member Organizations:

Alcohol Justice
Alcohol-Narcotics Education Foundation of California
ADAPP, Inc.
ADAPT San Ramon Valley
Bay Area Community Resources
Behavioral Health Services, Inc.
CA Council on Alcohol Problems
CASA for Safe & Healthy Neighborhoods
Center for Human Development
Center for Open Recovery
DogPAC of San Francisco
Dolores Huerta Foundation
Eden Youth & Family Center
Institute for Public Strategies
FASD Network of Southern CA
FreeMUNI – SF
Friday Night Live Partnership
Koreatown Youth & Community Center
Laytonville Healthy Start
L.A. County Friday Night Live
L.A. Drug & Alcohol Policy Alliance (L.A.DAPA)
L.A. County Office of Education
Lutheran Office of Public Policy – CA
MFI Recovery Center
Mountain Communities Family Resource Center
National Asian Pacific American Families Against Substance Abuse
National Council on Alcoholism & Drug Dependence – Orange County
Partnership for a Positive Pomona
Paso por Paso, Inc.
Project SAFER
Pueblo y Salud
Reach Out
San Marcos Prevention Coalition
San Rafael Alcohol & Drug Coalition
SAY San Diego
Saving Lives Drug & Alcohol Coalition
South Orange County Coalition
Tarzana Treatment Centers, Inc.
The Wall Las Memorias Project
UCEPP Social Model Recovery Systems
Women Against Gun Violence
Youth For Justice

CAPA Mission:
The California Alcohol Policy Alliance (CAPA) shall unite diverse organizations and communities in California to protect health and safety, and prevent alcohol-related harm through statewide action.

CAPA Platform:
Current core issues leading to specific advocacy and policy change action items.

Raise the price of alcohol through taxes and fees, supporting the “Charge for Harm” concept that the industry should pay for treatment, prevention and all other costs to government.
Limit alcohol advertising in all media, especially on government-controlled property and where children or targeted populations are exposed.
Make the California Department of Alcoholic Beverage Control effective, efficient, transparent, and accountable to public health and safety concerns of the community, and not to cater to industry profits and license expediency, through policies that reduce alcohol outlet density and increase funding for alcohol control, regulation, and enforcement.
Eliminate product lines (such as alcopops and malt liquors) oriented to underage youth and vulnerable or targeted populations.
Reduce the allowable blood alcohol content for drivers as “Point .05 Saves Lives”

For More Information go to: https://alcoholpolicyalliance.org/ or https://alcoholjustice.org/

Take Action here: to thank the California legislators who stopped SB 58!

CONTACT: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

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SOURCE California Alcohol Policy Alliance

Chipotle Announces Industry-Leading Mental Health And Financial Wellness Benefits For All Employees

November 5, 2019

Chipotle announced today that it will be providing access to mental healthcare and financial wellness for more than 80,000 employees in 2020 through Employee Assistance Programs and enhanced benefits offerings.

NEWPORT BEACH, Calif., Nov. 5, 2019 /PRNewswire-HISPANIC PR WIRE/ — Chipotle Mexican Grill (NYSE: CMG) announced today that it will be providing access to mental healthcare and financial wellness for more than 80,000 employees in 2020 through Employee Assistance Programs and enhanced benefits offerings. This is just one of the many ways that Chipotle continues to enable its workforce by offering world-class benefits.

By simplifying access to mental health benefits and identifying work-related risk factors, Chipotle is trying to minimize the effect of mental health in the workplace. All Chipotle associates and their family members will have the opportunity to receive personalized assistance from healthcare experts before, during and following medical needs through a partnership with Health Advocate, regardless of whether they are enrolled in the company’s medical plan. Mental health and emotional support will also be extended to all employees and their family members through in-person, phone or virtual visits with a licensed counselor to support personal, professional, mental, financial and/or legal concerns. Chipotle offers its employees a seamless, digital experience with easy access to providers and care.

“This is just the beginning of how we’re strategically investing in the well-being of our employees and their families,” said Marissa Andrada, Chipotle’s Chief People Officer. “Our vision for people is to create a culture where employees can thrive and pursue their passion and by extending access to all levels and enriching our Employee Assistance Program, we are ensuring that our employees can build mental fitness and bring their best selves to work every day.”

Additional enhancements to Chipotle’s 2020 suite of benefits available to all include:

Cultivate Me portal (UPoint): A dynamic benefits site that will bring the entire Chipotle healthcare ecosystem to employees’ mobile phones
Healthcare plans: Enhanced hourly PPO plan for eligible crew in addition to the Preventative Plus plan
Financial Wellness: Access to Ayco’s financial counseling platform, including an assessment, checklist and accompanying education to assist with financial planning
Fitness Centers: Access to national gyms with discounted pricing

Communicating and encouraging use of these new programs can make a real impact when it comes to managing mental illness in the workplace. According to a study by PwC, money causes the most stress in the lives of almost 60 percent of people. Chipotle recognized this when it introduced both debt-free degrees and a new crew bonus program this year, which allows its restaurant teams the opportunity to earn up to an extra month’s pay each year; in order to do so, pre-determined sales, as well as cashflow and throughput goals must be achieved quarterly. The bonus (calculated as an individual’s average weekly pay per quarter), valued at more than $1 million last quarter, was achieved by 135 restaurants and 3,100 employees. Chipotle Crew members also receive a number of other compelling benefits, including a debt-free degree or tuition reimbursement up to $5,250 per year, free English as a second language and GED classes for employees and family members, as well as available dental, vision and medical insurance.

ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 2,500 restaurants as of September 30, 2019, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants. With more than 80,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. Steve Ells, founder and Executive Chairman, first opened Chipotle with a single restaurant in Denver, Colorado in 1993. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

Photo – https://mma.prnewswire.com/media/1022828/Crew.jpg
Logo – https://mma.prnewswire.com/media/624816/Chipotle_Mexican_Grill_Logo.jpg

SOURCE Chipotle Mexican Grill

Portada Announces New Insights Report for U.S. Hispanic Engagement

November 5, 2019

NEW YORK, Nov. 5, 2019 /PRNewswire-HISPANIC PR WIRE/ — Portada has released the results of ongoing research about how to engage U.S. Hispanic consumers in a new insights report titled How Brands Engage U.S. Hispanics: New Segmentation Approaches. This series of insights around the new Hispanic reality provides a fresh perspective on the media advertising expenditures reaching Latinos in the U.S.

Though Hispanics account for about 17% of the U.S. population, and in spite of their demonstrated buying power and high indexes of technological adoption, most companies still struggle to come up with appropriate multicultural marketing strategies. The need to implement new, more efficient segmentation approaches to engage and retain the U.S. Hispanic consumer is becoming more pressing.

“As the United States get more diverse and more complex from a consumer behavior perspective it has become an imperative for brand marketers to develop new segmentation approaches to target multicultural consumers; particularly the U.S. Hispanic consumer. This Portada Insights report is an example of how our knowledge-sharing and networking platform, the Portada Council System, works on innovative approaches for brands to engage consumers in the multicultural United States,” says Marcos Baer, president of Portada.

The Portada Insights report How Brands Engage U.S. Hispanics: New Segmentation Approaches includes:

Thought Starters
Data reflecting the new Hispanic reality, including Hispanic-targeted English-language and Spanish-language media expenditures and forecasts based on research by Portada.
Challenges and opportunities in deriving new segmentation approaches as seen by brand marketers
Practical examples of why the changing identity features of Hispanics can be a major challenge for marketers
Solution Approaches

If you are a brand marketer, download here.

If you are a marketing services vendor, download here.

About Portada

Portada is a leading networking solutions platform for dynamic tech, marketing and media companies in the Americas. Portada members receive top business leads, advertising and PR services through events, digital-social and print magazine.

To find out more about Portada’s services, please contact Sales Director Leslie Zambrano at [email protected].

Media Contact: Isabel Ojeda, [email protected], + 52 1 5564162299

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SOURCE Portada

Wilshire Law Firm Receives U.S. News 2020 “Best Law Firms” Award

November 5, 2019

LOS ANGELES, Nov. 5, 2019 /PRNewswire-HISPANIC PR WIRE/ — Wilshire Law Firm is proud to announce that U.S. News & World Report, in conjunction with Best Lawyers, has recognized the firm in the 2020 Edition of U.S. News – Best Lawyers “Best Law Firms” rankings in the area of Personal Injury Litigation – Plaintiffs.

The award, which recognizes professional excellence and consistently impressive ratings from clients and peers, comes after a rigorous and thorough review process that incorporates feedback from almost 16,000 lawyers and more than 12,000 clients. To be eligible for a 2020 ranking, firms were additionally required to have at least one lawyer recognized in the 25^th Edition of The Best Lawyers in America.

Achieving the “Best Law Firms” ranking reflects the high level of respect Wilshire Law Firm has earned among other leading lawyers and clients.

“We appreciate being included among the highest-ranking law firms in the country by U.S. News and World Report,” remarked Founding President and Managing Attorney Bobby Saadian, Esq., a 2019 Best Lawyers honoree. “However, our biggest thanks goes to our incredible clients—without their continued trust and dedication in our outstanding service, this award would not have been possible.”

A digital news and information company focused on empowering people to make better decisions about important issues in their lives, U.S. News & World Report offers advice, analysis, and rankings in areas such as Education, Money, Health, and Civics to more than 40 million people each month.

Best Lawyers, one of the most respected lawyer ranking services in the world, assists those in need of legal services to identify the lawyers who are best qualified to represent them. For nearly 40 years, Best Lawyers rankings have been published in leading publications around the world.

Wilshire Law Firm was selected as a Tier 2 practice in the Los Angeles region in the area of Personal Injury Litigation—Plaintiffs.

About Wilshire Law Firm
Founded in 2007 by Bobby Saadian, Esq., Wilshire Law Firm is an award-winning personal injury, employment law, and class action law firm. To date, our team of over 130 legal professionals has recovered more than $400,000,000 for the Wilshire Law Firm client family, providing exceptional service every step of the way.

To find out more, visit Wilshire Law Firm: https://www.WilshireLawFirm.com

Instagram: @WilshireLawFirmPLC
Twitter: @WilshireLawFirm
Facebook: @WilshireLawFirm

Logo – https://mma.prnewswire.com/media/537344/Wilshire_Law_Firm_Logo.jpg

SOURCE Wilshire Law Firm

Fabiola Segovia Named Recipient of 2019 Dallas Hispanic Bar Association Estrella Award

November 5, 2019

From left to right: Fabiola Segovia, Vicente Fox, Marta Sahagun, Abteen Vaziri

DALLAS, Nov. 5, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Dallas Hispanic Bar Association, DHBA, named Fabiola Segovia, an associate attorney at Hamilton Wingo, LLP, as the recipient of the 2019 Estrella Award during their 50^th anniversary Noche de Luz Gala held on Oct. 19 at the Joule Hotel, which featured keynote speaker and former President of Mexico Vicente Fox.

The Estrella Award is presented to an up and coming attorney in the DHBA membership who has distinguished themselves and has given back to the Hispanic and legal communities.

Segovia was recognized for the work she does with the non-profit, March to the Polls. Segovia volunteers as a guest speaker where she encourages high school seniors to register to vote and become engaged in their community. In two years, this organization has registered more than 4,000 high school seniors to vote.

“I am thankful to the DHBA,” said Segovia. “I am honored to receive this award and proud to continue the association’s mission of being a positive and constant force in helping the issues that affect the Hispanic communities.”

Segovia is the youngest of two siblings born to immigrant parents from Mexico. She is a member of the 2014 inaugural class of UNT Dallas College of Law and was a founding board member of the Law Review’s multimedia journal Accessible Law where she produced articles for the Spanish speaking community. In addition, Segovia is a guest lecturer at UNT Dallas College of Law where she presents real-life exercises to the 1L students by walking them through the work they will do as young associates.

“We are extremely proud of Fabiola for her zealous representation of our clients and her continued work in the Hispanic communities,” said Chris Hamilton, owner and partner of Hamilton Wingo, LLP. “We are lucky to have her as a member of our team.”

Segovia is a member of DHBA, Texas Trial Lawyers Association, and Dallas Trial Lawyers Association, and she is the first attorney from UNT Dallas College of Law to be inducted into the Mac Taylor Inn of Court.

About Hamilton Wingo, LLP
The trial lawyers at Hamilton Wingo, LLP, specialize in representing individuals in high-stakes, complex litigation, on a contingent fee basis. They have obtained more than $100 million in verdicts and settlements for their clients. For additional information, contact Jason Hartline at 214.234.7305 or email [email protected].

Photo – https://mma.prnewswire.com/media/1022864/Fabiola_Segovia_Vicente_Fox_Marta_Sahagun_Abteen_Vaziri.jpg

SOURCE Hamilton Wingo, LLP

Pepsico and Gaby Natale renew their commitment to energize Latinx

November 5, 2019

NEW YORK, Nov. 5, 2019 /PRNewswire-HISPANIC PR WIRE/ — After empowering PepsiCo’s workforce with in-person and telecast keynotes in 2018, triple Daytime EMMY-winner and bestselling author Gaby Natale has renewed and expanded her partnership with the Purchase, NY-based company.

“We at PepsiCo are very excited to join forces again with Gaby Natale. She embodies the spirit of the Hispanic and Latino culture – making great contributions that many can be proud of. We look forward to continuing to build authentic connections for the Latinx community through this partnership,” said Marissa Solis, Vice President and General Manager of the Hispanic Business Unit, PepsiCo North America Beverages.

As part of this year’s collaboration, Natale’s role involved emceeing PepsiCo’s Hispanic Growth Summit featuring chart-topping sensation CNCO at the Telemundo Studios in Miami, moderating their “Reshaping the Mainstream” event at the Viacom global headquarters in Times Square and delivering a keynote presentation to energize PepsiCo’s workforce at the company’s White Plains headquarters in New York.

“At this point in my career, partnering with a brand that it is truly committed to empowering Latinx is not only a priority but a precondition. PepsiCo is one of those brands. The fact that they put all their muscle to bring Jennifer Lopez and Shakira to helm the first all-Latina Super Bowl halftime show in history was further confirmation that our missions are aligned,” said Natale.

Natale’s partnership with PepsiCo is the latest in a series of collaborations that the SuperLatina has launched as part of a concerted effort by her company, AGANARmedia, to elevate Latino voices through empowerment programs and conferences. Some of her most recent collaborations include Century 21’s Empowering Latinas program, TurboTax, Univision’s Posible Business Expo, St Jude and Sprint Latino among others.

About Gaby Natale and AGANARmedia

Gaby Natale is a triple Daytime EMMY® winner, TV personality, bestselling author and motivational speaker. She is the executive producer and host of the nationally-syndicated TV show SuperLatina on PBS’ Vme network.

One of the most prestigious media personalities in Spanish-language television, Natale is among a few women in the entertainment industry who owns not only the rights to her TV show but also a television studio. This unique situation has allowed her to combine her passion for media and her entrepreneurial spirit.

People magazine named Natale one of 2018’s “25 Most Powerful Latinas,” highlighting the inspirational story of how she went from a local TV show that started out of a carpet warehouse to becoming the only Latina in US history to win triple back-to-back Daytime EMMYs. Her popularity grew even further when her first book, “The Virtuous Circle” by HarperCollins, became an instant bestseller, topping Amazon’s New Releases charts in 3 different categories (Business, Inspiration and Self-Help).

Natale is also the founder of AGANARmedia, a marketing company with a focus on Hispanic audiences that serves Fortune 500 companies such as Hilton Worldwide, Sprint, AT&T, eBay and Amazon. In the digital world, she has a thriving fan base with over 52 million views on YouTube and 250K+ followers on Social Media.

A tireless advocate of gender and diversity issues, Natale is a sought-after bilingual speaker and a frequent collaborator with nonprofits such as St. Jude Children’s Research Hospital, Phenomenal Woman Action Campaign and Voto Latino. She has keynoted conferences from the United Nations to tech shows and trade gatherings across the US and Latin America. Natale has been featured in Forbes, CNN, Buzzfeed, NBC News, Univision and Latino Leaders magazine. She is the recipient of NALIP’s Digital Trailblazer Award and of a GLAAD Media Award nomination for her portrayal of Latino LGBTQ youth in media.

Natale holds a bachelor’s in International Relations and a master’s degree in Journalism from the University of San Andres and Columbia University. Prior to starting her career in television, Natale taught Communication and Journalism courses at the University of Texas. Originally from Argentina, Natale holds triple citizenship from the United States, Argentina and Italy and has lived in London (UK), Mexico, Washington DC and Buenos Aires.

Photo – https://mma.prnewswire.com/media/1020420/Gaby_Natale_CNCO.jpg

SOURCE Gaby Natale

Jennifer Aniston, Sofia Vergara, Michael Strahan, Luis Fonsi and campaign newcomer Brad Paisley Join Marlo Thomas and Tony Thomas for 2019 St. Jude Thanks and Giving National Campaign

November 5, 2019

St. Jude Children's Research Hospital Logo

MEMPHIS, Tennessee, Nov. 5, 2019 /PRNewswire-HISPANIC PR WIRE/ — This holiday season, Jennifer Aniston, Sofia Vergara, Michael Strahan, Luis Fonsi, campaign newcomer Brad Paisley and many more celebrities will join St. Jude Children’s Research Hospital^® National Outreach Director Marlo Thomas in supporting the annual St. Jude Thanks and Giving^®campaign.

For the first time in campaign history, Thanks and Giving co-founders, Marlo and Tony Thomas – children of founder Danny Thomas – will be featured together in the series of television and digital spots alongside St. Jude patients encouraging people to support St. Jude while shopping throughout the holiday season.

Additional St. Jude celebrity friends – including The Game Theorists MatPat and Stephanie Patrick, recent star of The Bachelor Colton Underwood, Grammy Award-winning gospel music artist Kirk Franklin, actresses JoAnna Garcia and Elizabeth Gutiérrez, Latin rock duo Rio Roma, chef and television personality Adrianne Calvo, and YouTube beauty creators Jackie Aina and Shalom Blac – will appear in online videos calling on fans to join them in showing support and raising awareness for the hospital’s lifesaving work.

“The St. Jude Thanks and Giving season is a time of year near and dear to my heart, when we can all come together to support the beautiful and brave children and families of St. Jude Children’s Research Hospital,” said Jennifer Aniston. “St. Jude is an incredible place of hope – a place that helps children who are going through something that no child or family should ever have to go through. And no family pays St. Jude for anything. Please join me this holiday season, to help make a difference in the lives of these precious children.”

Now in its 16^th year, the St. Jude Thanks and Giving campaign has transformed the holiday season into a time of giving thanks and raising awareness. Thanks to the support of holiday shoppers, corporate partners and celebrity ambassadors, the St. Jude Thanks and Giving campaign raises critical funds to continue the ongoing battle to end childhood cancer and other life-threatening diseases. Throughout November and December, consumers are asked to support the campaign by shopping at more than 60 leading national brands. Celebrity friends will also support St. Jude throughout the campaign by spreading the word and sharing what they #GiveThanks for, and asking their fans and followers to do the same.

“Our dedicated and loving celebrity friends are coming together once again to support the Thanks and Giving campaign and the lifesaving mission of St. Jude,” said Marlo Thomas, National Outreach Director for St. Jude Children’s Research Hospital. “Their kindness and devotion to this campaign is essential in raising the awareness and critical funds needed to help children with cancer and other life-threatening diseases. And their inspiration also helps rally support from goodhearted donors across the county which helps ensure that families never receive a bill from St. Jude for anything – not for treatment, travel, housing or food – because all a family should worry about is helping their child live. Together, we are giving hope to families everywhere.”

The national television commercials featuring Jennifer Aniston, Sofia Vergara, Michael Strahan, Luis Fonsi and Brad Paisley will run through the end of 2019 on network and cable television channels, as well as online, in both English and Spanish.

Additionally, a star-studded St. Jude Thanks and Giving movie trailer is shown by national theatre partners including AMC, Cinemark, Regal, and many others. American Airlines provides backing via in-flight video promotion and inclusion in their in-flight magazines. All of the spots, as well as exclusive behind-the-scenes footage, will debut online this week.

Created in 2004 by Marlo, Terre and Tony Thomas — children of St. Jude founder Danny Thomas — the St. Jude Thanks and Giving campaign began as a holiday-focused fundraising effort and has grown into an annual tradition that unites celebrities, media, retail and corporate partners to support the lifesaving mission of St Jude. While Tony Thomas has produced the campaign’s celebrity videos behind the scenes for the past 15 years, this year he is stepping in front of the camera for the first time ever to star in a segment with his sister Marlo.

Celebrity spots are available to view here.

Additional Celebrity Quotes:

“I am so proud to be a part of the St. Jude family and have the chance to spend time with these amazing kids who are the strongest people I have ever met and have so much joy,” said Michael Strahan. St. Jude Children’s Research Hospital is a great place. The families never receive a bill for anything. And the research, the treatment and all the things that are discovered are shared worldwide. St. Jude allows a child the opportunity to have hope and that’s more valuable than anything.”

“It’s an honor for me to give my time to raising awareness to support St. Jude Children’s Research Hospital’s mission of finding cures and saving children,” said Sofia Vergara. “I love spending time with the courageous children. Their positivity and strength is unmatched. Please join me this holiday season and give hope to children in communities across America and around the world that benefit from the lifesaving research and treatment done every day at St. Jude. Together, we can help end childhood cancer.”

“I’m inspired each and every day by the children of St. Jude Children’s Research Hospital, and I’m honored to once again join them for St. Jude Thanks and Giving, as they continue working to find a cure for childhood cancer and other life-threatening diseases,” said Luis Fonsi. “Because of supporters around the world, St. Jude is able to freely share the discoveries it makes, which means doctors and scientists worldwide can use that knowledge to save thousands more children.”

“The country music community has always rallied around the lifesaving mission of St. Jude Children’s Research Hospital, and this holiday season I hope you’ll join us in helping these incredible families during the St. Jude Thanks and Giving campaign,” said Brad Paisley. “St. Jude is committed to continuing ’til a cure is found for childhood cancer. And no family pays St. Jude for anything – giving them the ability to concentrate on their child without financial worry. Now that’s a mission I can support and I hope you will too.”

To join the fight against childhood cancer this holiday season:

Donate at stjude.org and visit the site to learn more.
Shop with participating businesses and donate at the register. Visit stjude.org for a complete list of partners.
Follow @StJude on social media and find a photo (or snap a new one) of what you are thankful for. Then post the photo to Instagram, Twitter or Facebook tagging @StJude and #GiveThanks.

About St. Jude Children’s Research Hospital^®St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.^® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, sharing stories and videos from St. Jude Inspire, liking St. Jude on Facebook, following St. Jude on Twitter and Instagram and subscribing to its YouTube channel.

Logo – http://mma.prnewswire.com/media/613525/St_Jude_Childrens_Research_Hospital_Logo.jpg

SOURCE ALSAC/St. Jude Children’s Research Hospital

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