“HITEC is proud to recognize the top 100 technology executive leaders that happen to be Hispanic. Not only do they represent the top tier talent that is making a positive impact on the technology industry, they also serve as role models to the next generation of leaders that are accelerating in their respective businesses and communities,” said HITEC Chairman, Guillermo Diaz, Jr., Senior Vice President, Customer Transformation, Cisco Systems, Inc.
This year, 47 of the awardees are leaders at Fortune 500 companies and 46 awardees are women, the highest number of women ever recognized on the HITEC 100.
For more than a decade, HITEC has highlighted the value that Hispanic leaders create in technology. This is part of the organization’s mission to celebrate and increase Hispanic representation, building stronger technology and executive leaders in the diversity-challenged technology industry.
“The HITEC 100 is a true testament to the ever-growing talent in the technology industry represented by Hispanic executives. This year, we are proud to recognize a diverse group of accomplished leaders, 46% of which are women. These Hispanic leaders are driving and setting the tone of this transformative era of digital disruption,” said HITEC Board Member and Chair of the Awards Committee, Juan Carlos Gutierrez, Chief Executive Officer and Managing Partner, rational7.
HITEC is the premier global executive leadership organization of senior business and technology executives. HITEC 100 awardees will be recognized during the HITEC Awards Gala benefiting the HITEC Foundation on October 24, 2019 held at the San Francisco Airport Marriott Waterfront.
Nominations for the HITEC 100 are solicited from HITEC members, partners and the general public. Awardees are evaluated on their accomplishments in the ever-changing global landscape of technology and for their mentoring and professional development activities.
For additional information please contact Viviana Costa, HITEC Executive Director via email at [email protected].
SAN DIEGO, Sept. 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — L’ATTITUDE, a top-tier business and media event, and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers. Thought leaders ranging from c-level executives, entrepreneurs, journalists to policymakers will convene for L’ATTITUDE Sept. 26-29, 2019 at the Manchester Grand Hyatt San Diego.
L’ATTITUDE’s mission to celebrate Latinx contributions and provide a platform for burgeoning leaders aligns with Wells Fargo’s ongoing efforts to join leaders, change-makers and aspiring Hispanic visionaries, from all backgrounds, to unite and discover how to create a world ready for greater possibilities.
To kick off the event, L’ATTITUDE will release the 2019 Latino Donor Collaborative (LDC) U.S. Latino GDP Report sponsored by Wells Fargo that will provide the latest facts and data on the role, scope, and trajectory of U.S. Latino influence on the economy. The 2019 LDC U.S. Latino GDP Report will serve as a foundational component for conference presentations, panel discussions and interactive sessions.
“We are proud to support L’ATTITUDE and drive purposeful conversations that connect and inspire leaders to reinforce the continued growth and advancements of U.S. Latinos,” said Mary Mack, head of Consumer Banking for Wells Fargo. “Today, the New Mainstream Economy is powered by Latino consumers, entrepreneurs and workers who together are helping drive U.S. economic growth.”
Wells Fargo has a long-standing commitment to support Hispanic consumers and communities in helping them succeed financially through home lending, access to capital and initiatives that lead to sustainability and growth of small businesses, diverse suppliers and community development.
The company also will be the presenting sponsor of the Business & Economics Day at L’ATTITUDE, an executive discussion on the New Mainstream Economy focused on the U.S. Latino cohort that accounts for over $2.13 trillion in GDP—roughly the size of India.
“We are fortunate to align with Wells Fargo, a leading company that understands and leverages the opportunities U.S. Latinos are creating for all Americans,” said Sol Trujillo, L’ATTITUDE co-founder. “Their funding of the LDC underscores our efforts to provide data-driven insights into the New Mainstream economy.”
For more information on L’ATTITUDE and the New Mainstream Economy, visit www.lattitude.net.
ANN ARBOR, Mich., Sept. 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — While the Quinceañera industry is growing rapidly, one recent trend is that of the Quinceañero. Quince Años events have normally been for Hispanic families to celebrate the 15th birthdays of their girls and their transitions to becoming women, but in the past few years, we have seen more families choose to do this for their sons as well. The Quinceañero has the same cultural purpose as a modern Quinceañera — to present the child to God and celebrate their life in front of family and friends. Most importantly, the event carries the same weight of marking the boy’s journey into adulthood.
The Quinceañero celebration provides young men a rite of passage that they crave. In their teen years, boys face so many changes — they experience life-altering decisions that form who they will be as an adult. An event like a Quinceañero serves as a charge to the young men to be good citizens and to take their religious beliefs seriously. The fiesta is also a reminder of where they came from and a chance to celebrate their culture.
Kim Gamez, CEO of Mi Padrino, recently hosted a Quinceañero of her own. “It was important for us to celebrate the growth and maturity of our oldest son, Hugo,” says Gamez. “But, man, are there hardly any resources out there for planning boys’ quinces. We had to come up with some fun and creative ways to replace a lot of the traditional elements, which pretty much all cater to girls.”
Quinceañeras involve a lavish dress, a unique doll, jewelry, and much more, all of which is geared towards the girls that have been celebrated in the past. Now, parents like Kim have to find new and unique ways to replace those elements to cater to their sons. This spans from getting new tuxedos and gifting watches to including sports themes and adding elements like “La Hora Loca“, which help create an atmosphere that the boys can really enjoy.
About Mi Padrino
Our mission is to help plan Hispanic events sin fronteras. Our unique marketplace focuses on every aspect of the event planning journey. By helping Latinos find and hire vendors, products, and resources, they can more easily focus on what matters: the reason for the celebration.
SAN FRANCISCO, Sept. 12, 2019 /PRNewswire-HISPANIC PR WIRE/ —
SUMMARY
ERC BPO has selected Observe.AI’s Voice AI Platform to empower more than several thousand agents across its global call centers to deliver better customer experiences by leveraging the latest sentiment model and natural language processing technologies. With Observe.AI, ERC’s product unlocks new customer care insights and opportunities for agent coaching, as well as drives significant efficiencies in its quality assurance process.
The Results:
Within four weeks of going live, ERC BPO reported an 87% increase in QA efficiency. Soon, ERC BPO will monitor 100% of its customer calls with the highest accuracy possible and receives near real-time insights at the individual and group level to improve agent coaching.
QA managers have reduced the time and effort it takes to QA the same volume of calls by 87% freeing up more time for strategic tasks.
The Platform reduces the time it takes to onboard new agents by over 20% and helps QA managers provide more prescriptive feedback by quickly accessing the most critical moments on calls and leaving in-line comments. Agents receive insights on areas like compliance violation, negative sentiment scenarios, dead air instances, and many more, thereby providing individual agents greater transparency on performance.
“Innovation and empowering our agents with the latest technologies is critical to our mission to delight customers at ERC and attract top talent. We are excited to leverage Observe.AI’s Voice AI Platform to have full visibility into customer conversations so we can train agents faster and unlock new insights on customer care. I’m very impressed with the agility and accountability demonstrated by Observe.AI’s team. This has been one of the most seamless integrations we’ve had in recent times.”
Marty Sarim, President and CEO at ERC
“We believe that Voice AI is ultimately a means to empower agents and customers via unique customer care insights that can only be unlocked when you monitor 100% of calls with the highest possible accuracy. We have selected ERC as a flagship customer and are humbled to be trusted by one of the larger call centers in the world to help them delight customers, solve core operational issues, and provide superior agent coaching.”
Sharath Keshava, Co-Founder and CRO at Observe.AI
About ERC
ERC is an agile, technology-driven company that provides business process outsourcing (BPO) and account recovery services for Fortune 500 companies. ERC leverages the latest innovations in technology while providing extraordinary workforce resources to deliver unparalleled end-to-end customer experience solutions, making ERC a top performer for its clients. With offices spanning four continents and the best talent in the business, ERC is dedicated to changing the BPO landscape through its continued investment in artificial intelligence and data analysis, and its commitment to creating a highly trained, empowered workforce.
About Observe.AI
Observe.AI is the most accurate, agent-first voice AI Platform empowering call centers to deliver next-generation customer experiences and agent coaching. The only platform in the world built specifically for call centers, Observe.AI analyzes both speech & text to provide businesses with richer customer insights with its proprietary SpeechNLP technology. Observe.AI is trusted by more than 50 global customers and partners, including Concentrix, Talkdesk, Mitel, Microsoft, Sysco, Employee Bridge, John Paul, GroupOne Auto and many other large enterprises. Backed by Nexus Venture Partners, Y Combinator and Emergent Ventures, Observe.AI’s headquarters is located in San Francisco with an office in Bangalore. For more information, visit www.observe.ai.
CROTON ON HUDSON, New York, Sept. 12, 2019 /PRNewswire-HISPANIC PR WIRE/ —
When: Tuesday, September 17, 2019, 5:30-9:00 pm ET Where: CUNY Baruch College, 55 Lexington Ave. (corner 24th St) Mid-town, New York, NY
Join celebrity keynote Rosie Mercado, recognized by People En Español’s 2019 ’25 Most Powerful Women’, television personality, life coach, and plus size model. Gabrielle Y. Vázquez, attorney, McGrail & Bensinger, LLP will moderate with recognized thought leaders. Kiki Melendez will receive one of this year’s Latin Business Spirt Awards for her entrepreneurial journey.
Use special event promotion codeCOACH917 ($20 off) and automatically become a Latin Biz Today Insider member! Get your tickets at EventBrite while available lasts:
Why? Here Are Seven Reasons to NY Latin X Entrepreneurs Will Attend the Latin Biz Today Spectrum of Success NY Event:
Scale your business with an exception business panel.
Network with business thought leaders and other small business owners.
Enjoy great food by Go Catering, Corona Extra® and Corona Light® Beers and Robert Mondavi Wine.
Laugh and honor comedian, producer and entrepreneur Kiki Melendez during a one-on-one with Adam Padilla of CEO BrandFire.
Secure business contracts from New York City agencies DDC and SCA.
Be inspired by celebrity keynote Rosie Mercado.
Be part of Work, Life Fashion- Spring/Summer 2020 Fashion Show and enjoy the music of virtuoso guitarist, composer and producer, Hernan Romero.
Also, a gift bag…
Business Panel thought leader experts, moderated by Gabrielle Y. Vázquez, attorney, McGrail & Bensinger, LLP
Manuel Chinea, EVP, Chief Operating Officer, Popular Bank
Bob Dorf, “The Start Up Guy” Speaker, author, coach, consultant, trainer with over 83K LinkedIn followers small business growth in U.S and LatAm.
Chuck Garcia, motivational speaker, leadership expert, author of “A Climb to the Top”
Tracy Nieporent, partner of Myriad Restaurant Group: Tribeca Grill, Bâtard, Nobu Downtown, Nobu 57, Nobu London and sports venues.
Stella Vida, CPA, Owner and Managing Partner of Hart Vida & Partners
Fashion show featuring Latina brands: Paulita Carlotta, Cenia New York, Tocaya
We appreciate our sponsor’s support: Platinum- Popular Bank Gold- Constellation Brands: Corona beer and Mondovi wine Silver- BrandFire, Giraldo Farms, Hart Vida Partners, Martin, LLP, NYC DDC, NYC SCA, Semilla AD, Tocaya
About: Latin Business Today is a national multi-platform small business trusted advisor founded on Dr. Les “Coach” Fernandez’s legacy of mentorship and success, engaging Hispanic business owners by addressing actual challenges with real solutions. This is accomplished with a “best and brightest” team of executives, 130 exemplary mentors-contributors and a nationally recognized advisory board who coach solutions for today’s rapidly changing market with a Latino nuance.
2019 Remember Me Thursday® Official Spokesperson Bethenny Frankel. (Photo: Courtesy of Bethenny Frankel)
RANCHO SANTA FE, California, Sept. 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — This month, Helen Woodward Animal Center will once again unite with animal welfare proponents and organizations worldwide for the 7th Annual Remember Me Thursday®. Honored on the fourth Thursday of September, the campaign asks pet lovers and animal rescue groups to create an unstoppable, integrated voice advocating for homeless pets to live in forever homes, not die waiting for them. Grassroots candle-lighting ceremonies and a global avalanche of social media buzz will shine a light on the millions of orphan animals still awaiting adoption and encourage communities to opt to adopt and reduce the millions of homeless pets euthanized each year. As in previous years, some very big names are stepping forward to lend their support to the cause, including self-made businesswoman, TV producer, philanthropist, New York Times bestselling author, and mother, Bethenny Frankel, who has been named the 2019 Official Spokesperson for the campaign. Helen Woodward Animal Center encourages the world to join with these philanthropic celebrities and to be a part of this very special day, Thursday, September 26th, 2019.
As the campaign’s 2019 Official Spokesperson, Bethenny Frankel is the Founder & CEO of Skinnygirl, a lifestyle brand offering practical solutions to women, including the recent launch of the Skinnygirl Jeanswear Collection. Frankel first gained public attention on the Bravo series “The Real Housewives of New York City.” She was seen as a guest shark on ABC’s critically acclaimed series “Shark Tank” and has also been named one of the Top 100 Most Powerful Celebrities by Forbes. Frankel recently made a multi-year deal with MGM Television and Mark Burnett to generate unscripted television projects that she will produce. Additionally, Bethenny established the worldwide initiative, “B Strong: Disaster Relief.” Their program provides people with much needed gift cards, bank cards and critical supplies so they are able to deliver in real time raising approximately $1.25 million in cash cards and collecting over $20 million worth of disaster relief. Bethenny shares her home with her rescued dogs Biggie and Smallz who bring joy and laughter to her life on a daily basis. The love they share can be witnessed in Bethenny’s Remember Me Thursday® public service announcement (PSA) seen here: https://www.youtube.com/watch?v=2Vr__OXZhQs.
Regarding her love of animals, Frankel stated: “Many pets are waiting to be adopted in shelters. On this Remember Me Thursday®, please join me in being their voice. As 2019’s Official Spokesperson, I ask you to join me on social media on September 26th and tell the world that pet adoption is the way to go!”
Frankel leads an impressive list of celebrity supporters also aligning themselves with Remember Me Thursday®. Notable personalities, professional athletes, pet behaviorists and social media pet stars have signed on as “luminaries,” committing to share their thoughts on pet adoption in videos and via their social media accounts throughout the campaign. At press time, nearly 100 influential luminaries have joined the cause, including:
Remember Me Thursday® was established in 2013 by Helen Woodward Animal Center President and CEO Mike Arms. Moved by the staggering statistic of the 2.7 million1 homeless pets who lose their lives each year in the U.S., Arms put out a call to rescue organizations in an attempt to create a global awareness campaign. As creator of the International Pet Adoptathon and the International Home 4 the Holidays® program (placing over 15 million pets in homes since 1999), he was able to send out an expansive request and the response was significant.
Now in its seventh year, Remember Me Thursday® has been supported by 190 countries with hundreds of thousands of individuals and more than 700 separate animal welfare organizations around the globe holding candle-lighting ceremonies of their own, spreading the message on social media, or lighting a virtual candle. The enormous swell of celebrity support has resulted in the topic trending each year on both Facebook and Twitter, garnering more than 1 billion social media impressions since its start.
To be a part of the 2019 Remember Me Thursday® campaign, individuals and animal welfare organizations are encouraged to get the entire world talking about pet adoption on Thursday, September 26th, by tweeting, tagging, posting and sharing the beauty and life-saving significance of pet adoption using the hashtag #RememberMeThursday and @hwac. Animal-lovers can win life-saving funds, toys and food for adoptable pets looking for forever families at their favorite non-profit, pet adoption organization. To enter the Remember Me Thursday Challenge, simply upload your rescue pet’s photo and story to the #RememberMeThursday Photo Wall for a chance to win!* (*Restrictions apply. Final selection remains at the sole discretion of Helen Woodward Animal Center).
For more information on Remember Me Thursday® and a full list of participating celebrities and animal welfare organizations, go to www.remembermethursday.org.
1Animal 24-7 published by Merritt Clifton approximates the number of homeless pets euthanized at 2.7 million annually.
About Remember Me Thursday® Animal lovers and organizations across the globe unite on the fourth Thursday in September to light a candle in remembrance of the millions of homeless pets who lost their lives without the benefit of a loving home and to shine a light via social media on the millions of orphan pets still waiting for their forever homes. The Remember Me Thursday® global awareness campaign is championed by Mike Arms, President of Helen Woodward Animal Center, and creator of both the International Pet Adoptathon and successful Home 4 the Holidays program which, in partnership with national animal organizations, has placed over 16 million pets in homes since 1999. For more information, please visit www.remembermethursday.org or via hashtag #RememberMeThursday on social media.
BALTIMORE, Sept. 12, 2019 /PRNewswire-HISPANIC PR WIRE/ — Irma Antonieta Sánchez Jaramillo, kindly known as Toñy, graduated Business Administration and Controlled Engineering and worked as a Credit and Collections Chief. She met her husband at work, and after the birth of her first child, she dedicated herself completely to her home. They had three children. When her second child was twelve years old, she lived an extraordinary story, which inspired her to write this book The Little Giant, with a message of faith and strength to take to everybody.
An extraordinary event that a middle-class family lived through will now become history, thanks to the courage of a mother, who will have to share her adventure and make a book of facts, that many times we are not able to understand or explain.
In this book we see how everything flows when we have faith in overcoming all obstacles ahead.
The hero of the story is Kevin, her son, who was twelve at the time and was diagnosed with a serious illness, which occurs in about one in every one hundred thousand people. There were many vicissitudes that Kevin’s parents had to go through because of the treatment consequences, but with the unconditional support and strength that only love and faith can give, they overcame every hardship on their way.
Published by New York City based Page Publishing, Toñy Sánchez’s beautiful book, The Little Giant brings us a wonderful message about human beings and their ability to overcome the adversities of life, through love and faith—showing us we can all become true “giants.”
Readers who wish to experience this brilliant work can purchase The Little Giant at bookstores everywhere or online at the Apple iTunes store, Amazon, Google Play, or Barnes and Noble.
For additional information or media inquiries, contact Page Publishing at 866-315-2708.
About Page Publishing: Page Publishing is a traditional New York based full-service publishing house that handles all of the intricacies involved in publishing its authors’ books, including distribution in the world’s largest retail outlets and royalty generation. Page Publishing knows that authors need to be free to create not bogged down with complicated business issues like eBook conversion, establishing wholesale accounts, insurance, shipping, taxes and the like. Its roster of authors can leave behind these tedious, complex and time-consuming issues, and focus on their passion: writing and creating. Learn more at www.pagepublishing.com.
AUSTIN, Texas, Sept. 11, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Texas Realtors Young Professionals Network (YPN) has named six Realtors under the age of 40 to receive its Realtors to Watch award for their excellence in leadership, community involvement, and sales in 2019. These Realtors will be honored at the Texas Realtors Night Out during the association’s annual conference in Fort Worth on Thursday, September 12.
“The future of Texas real estate shines bright as we honor our rising stars,” said Tray Bates, 2019 Chairman of Texas Realtors. “I’m proud to say that the Realtor association in Texas is a collaborative community, and our colleagues who have been named Realtors to Watch have made it their mission to not only excel in their own businesses but also as leaders in the Realtor organization and in their communities. They are great examples of the knowledge and expertise all Texas Realtors strive to provide to real estate consumers and property owners.”
In addition to distinguished service in the real estate industry, the honorees serve in critical roles in Realtor associations at the local, state and national levels, including on boards, committees, and advisory groups. The award winners also have played a strong role in political and legislative advocacy.
The award recipients are:
Kristin Smith of Dave Perry-Miller in Collin County
Nick Cantu of Jinks Realty in McAllen
Kathryn (Kat) Robinson of Compass in Houston
Jessica Holmes of East Texas Preferred Properties in Longview
Sarah Gerrish of RE/MAX Unlimited in San Antonio
Rogers Healy of Rogers Healy and Associates Real Estate in Dallas
About Texas REALTORS® With more than 125,000 members, Texas REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We are the advocate for REALTORS® and private property rights in Texas. Visit texasrealestate.com to learn more.
The Young Professionals Network The Young Professionals Network is a dynamic entry point for real estate professionals striving to become more successful in their careers and gain leadership experience. YPN’s growth has been driven by REALTORS®. YPN has evolved from a magazine offshoot to a determined, passionate, savvy group of members who use social media effectively and transparently and who are committed to strengthening the REALTOR® brand.
17th Annual Hispanic Television Summit, Wednesday October 30, 2019, The Westin New York at Times Square
NEW YORK, Sept. 11, 2019 /PRNewswire-HISPANIC PR WIRE/ — This year’s award recipients have been announced for the 17th Annual Hispanic Television Summit which will be presented by two leading business publications for the television industry, Broadcasting & Cable and Multichannel News on Wednesday, October 30, 2019 at The Westin New York at Times Square. The awards will honor a popular television program, a leading brand, a network executive and two business owners.
Univision’s long-running, popular sports program, Republica Deportiva, which this year is celebrating its 20th anniversary, will be honored with the Award for Outstanding Achievement in Hispanic Television Programming. Juan Carlos Rodriguez, Univision’s President of Sports, and Federico Lariño, Univision’s SVP of Sports Entertainment will join Republica Deportiva co-host Félix Fernández to accept the award on behalf of the program’s producers, cast and crew, past and present. AARP will be recognized for its many years of commitment to maturing Latino consumers with the Award for Corporate Leadership in Hispanic Television and Video. Yvette Peña, AARP’s Vice President of Multicultural Leadership will accept the award on behalf of her company. The Award for Executive Leadership in Hispanic Television and Video will be presented to Peter E. Blacker, EVP of Revenue Strategy & Innovation at NBCUniversal Telemundo Enterprises for his years at the forefront of developing, delivering and monetizing content for the changing Hispanic audience, and the Veinte Award for Achievement in Hispanic Television and Video will honor both partners of Condista, Burke Berendes and Jorge Fiterre in recognition of their twenty years as pioneers in the business of content representation for the Hispanic market.
The award recipients join a list of distinguished honorees from the prior sixteen years including sports celebrities and entrepreneurs like boxing champion Oscar De La Hoya and sportscaster Andres Cantor; TV show hosts Don Francisco of Sabado Gigante, Cristina Saralegui from El Show de Cristina, and Raul de Molina and Lili Estefan from El Gordo y La Flaca; telenovela superstars Lucero and Rafael Amaya; newscasters Jorge Ramos, María Elena Salinas, José Díaz-Balart, María Celeste Arrarás; business executives like the Chairman of NBCUniversal International Group and Telemundo Enterprises Cesar Conde, Publicis Latin America’s Monica Gadsby, Group M’s Gonzalo Del Fa, Univision’s Jessica Rodriguez, Publicis’ Lisa Torres, and former P&G executive Edgar Sandoval, as well as organizations and companies including Major League Soccer, Altice USA, AT&T/ DIRECTV, Comcast Cable, Cox, Dish, Time Warner Cable, and Telemundo.
The prestigious awards are presented annually at the Hispanic Television Summit during the Awards Luncheon, which is sponsored by NBCUniversal Hispanic Group.
“The awards luncheon is always one of the highlights of the Hispanic Television Summit,” said conference producer Joe Schramm, Managing Partner and President of Schramm Marketing Group. He continued, “The awards enhance the overall experience for our hundreds of attendees which also includes fresh and topical panel sessions and keynote conversations. In the coming weeks, we will have more exciting announcements about this year’s compelling line-up.”
The Hispanic Television Summit is the premier event for those in the business of television and video for Hispanic audiences in the U.S. and worldwide. It has been produced for all seventeen years by Schramm Marketing Group on behalf of Broadcasting & Cable and Multichannel News. This year, these publications are including the Hispanic Television Summit as one of four topical tracks within their NYC Television Week. In addition to the Hispanic TV track, the other three topical tracks are: Advanced Advertising, Streaming and TV Data at The Westin New York at Times Square.
Schramm added, “Now is the best time to get the best savings by using our special savings promo code. Save an additional $200 off the “early bird” rate when you register for the Hispanic TV Summit. Simply send an email to [email protected] and receive an automatic response with the promo code already applied to the online registration link.”
About Schramm Marketing Group
Schramm is an experienced agency that specializes in marketing to multicultural or segmented audiences, ticket sales promotions, sponsorship sales and the production of conferences for the television and video industry. The company is recognized for its expertise for attracting large, sold-out crowds for international soccer, for driving pay TV subscription sales, for securing top brands as sponsors of sports events and business conferences as well as developing the agenda and content for popular business conferences.
Schramm created and produces the Hispanic Television Summit as well as other internationally-recognized conferences. Schramm’s clients include the leading brands in sports, television, entertainment, telecommunications, and non-profits. For more information, visit www.schrammnyc.com.
For more information, contact:
Schramm Marketing Group Navi Ramnarain 212.983.0219 [email protected]
MIAMI, Sept. 11, 2019 /PRNewswire-HISPANIC PR WIRE/ — Research conducted at the University of Bristol in the United Kingdom has found that applications for smart phones are the technology most used by those surveyed (78%) to support their mental health and wellbeing. The study concluded that people use tools for such purposes, although they prefer customized apps.
To help customers relax and reduce anxiety levels, even airports and airlines have adopted meditation applications, with encouraging results.
Now, after many years of study, Ismael Cala is introducing Escala Meditando, (‘Meditating Recess’) his own app for meditation, personal growth and mindfulness, entirely in Spanish, in a joint undertaking with the company Kingmagination.
Cala, renowned strategist, best-selling author and communicator, will be guiding the meditation at all times so that people can achieve their maximum potential and mind/body balance, as well as driving them to overcome physical and emotional ailments.
“I want to invite people to take an important step towards comprehensively improving their health and wellbeing. Escala Meditando was born of my personal need to share the benefits of meditation. I had the privilege of learning about this world and exploring it in depth with the teachers Deepak Chopra, Sifu Rama and Joe Dispenza. This whole path has led me to prioritize an emotional state where I choose to meditate rather than medicate, whenever it’s responsible to do it this way,” he explains.
Designed for continuous learning, regardless of the level of prior meditation experience, Escala Meditando features two categories: Building Wellbeing, to grow progressively in meditation practice through three levels, and Conscious Balancing, for managing emotions and everyday situations through individual meditations. The app will also publish free meditations.
“At Kingmagination we’ve created an app that is more of a pocket companion that’s in your phone, within reach when you need to calm your mind and balance your life. So we’re introducing it as something that’s close at hand, cutting edge, comfortable and available at any time. You can meditate at your own pace, in your own time, in Spanish, and even if you have no internet connection, because all of the meditations are downloadable, and are kept in your own folder,” explains Rodnie Gollarza, CEO at Kingmagination.
Escala Meditando is available for Android and iOS; as well as via @escalameditando on Facebook, Twitter and Instagram.
ABOUT ISMAEL CALA
A life and business strategist; he hosts and directs the interview show CALA, which is aired in some twenty countries. For five and a half years he was the prime-time host of CALA on CNN en Español. A businessman and social entrepreneur. Author of eight bestsellers on themes of leadership, entrepreneurship and personal development, including El poder de escuchar (‘The power of listening’), and Despierta con Cala (‘Wake up with Cala’). He was born in Santiago de Cuba in 1969, and holds a degree in Art History from Oriente University. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a diploma from Seneca College in Television Production. He is President and founder of the Cala Enterprises Corporation and the Ismael Cala Foundation
