(Español) Acura lanza modelos hechos a mano “PMC Edition” en Nueva York
NHMA and HDA Conference to Premier Programs & Research that are Latino family-centered, Improve Health & Reduce Costs
WASHINGTON, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — Organizers expect 500 physicians and dentists and health experts to attend the National Hispanic Medical Association and the Hispanic Dental Association’s four day conference April 11-14 at the Hyatt Regency Hotel, Crystal City, VA. The NHMA 23rd conference is the largest of its kind.
ADM Brett P. Giroir, MD, Assistant Secretary of Health, U.S. Department of Health and Human will serve as keynote speaker at the plenary on April 12 at 9:00 am to discuss the plans to eliminate HIV.
For 23 years, NHMA has drawn attendees from medical practices, clinics and hospitals who share strategies to care for Latino families and from public service and private sector who develop prevention, environmental, and medical policies and programs that improve health of our communities. The event features an Exhibit Hall to advance careers of Latino health professionals as well as public health education programs from healthcare related nonprofits interested in outreach to Latinos. Participants come to learn how to sustain programs for private practice, inpatient and clinic teaching, Latino health research and policy-making and how to advance their impact through networking.
The Conference Gala on April 13th at 7:30 pm NHMA will host Kris Brown, President, Brady, as keynote speaker and present awards to Dr. Luis Padilla, HRSA Associate Director coordinating major medical and dental diversity programs and the National Health Service Corps; Dr. Juan Robles, Montefiore Medical Center; Dr. Anne Munne, past president HDA; the deans of 4 medical schools in Puerto Rico; and leaders of NHMA network – medical societies, health professions associations, advocacy CBOs, young doctors & residents.
The Conference major sponsors are CDC, NIH, HHS Office of Minority Health, Centene, Abbott, Lilly, Care First, Abbvie, Merck, Gilead, Pfizer, PhRMA, Sunstar, Gum, Butler, and Guidor.
NHMA and HDA are the premier organizations that advocate for health equity in the U.S. by working with public and private partners and educate professionals with prevention campaigns and mentor the next generation to improve health of Latinos. #NHMA2019 #HDA2019
For more information on the NHMA Conference go to www.NHMAmd.org
SOURCE National Hispanic Medical Association
Acura Returns to Indy Car with Meyer Shank Racing
TORRANCE, California, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Meyer Shank Racing Indy car driven by Jack Harvey will feature Acura livery in this weekend’s Acura Grand Prix of Long Beach, marking the return of Acura colors to the NTT IndyCar Series for the first time since 1994. The one-off design for the AutoNation / SiriusXM #60 entry celebrates the start of Acura’s tenure as title sponsor of the Southern California racing classic.
“Given our long-running, successful relationship with Meyer Shank Racing in sports car competition, it seemed only natural to mark our first year as title sponsor of the Acura Grand Prix of Long Beach by extending our brand to the MSR Indy car,” said Jon Ikeda, Acura vice president and Brand Officer.
In place of the usual Honda brand on the engine cover and “Circle H” nose logo, the MSR chassis will carry Acura branding on the engine cover and rear wing endplates, with the “Caliper A” logo on the nose and upper front-wing elements. In addition to Acura branding, the #60 AutoNation/SiriusXM entry will continue to feature the “Drive Pink” campaign to support breast cancer treatment research.
“We’ve had a great history for four years now with Acura and we couldn’t be more proud to represent them on the NSX side in IMSA and now we can do a little something for them at the Acura Grand Prix of Long Beach in IndyCar,” said MSR team owner Michael Shank. “This is really just a proud moment in my time, I think it’s great.”
In addition to its Indy car program, Meyer Shank Racing fields a pair of Acura NSX GT3 Evo’s in the IMSA WeatherTech SportsCar Championship, and has scored four class victories and two poles in the highly-competitive GTD category since 2017. The #57 Caterpillar sponsored MSR Acura NSX GT3 Evo, raced by the all-female driver lineup of Katherine Legge, Bia Figueiredo and Christina Nielsen, will be on display in the atrium of the Long Beach Convention Center throughout the Acura Grand Prix of Long Beach race weekend.
The only previous time Acura featured on an Indy car entry was in 1994, when the division served as primary sponsor of the Comptech Racing Lola driven by three-time IMSA champion Parker Johnstone. The Comptech Lola featured Acura logos and branding, and Johnstone took part in six Championship Auto Racing Teams (CART) events that season, in addition to running an extensive testing program.
About Acura
Acura delivers Precision Crafted Performance – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of exceptional quality and reliability. The Acura lineup features six distinctive models – the RLX premium luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV, and the next-generation, electrified NSX supercar.
Five of the six Acura models sold in North America are made in central Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.
Photo – https://mma.prnewswire.com/media/859060/Meyer_Shank_Racing_IndyCar.jpg
Logo – https://mma.prnewswire.com/media/458749/acura_logo.jpg
SOURCE Acura
Mazda North America Launches Second Installment of FEEL ALIVE® Brand Campaign
IRVINE, Calif., April 8, 2019 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) solidifies its path to premium, debuting the next phase of its brand campaign, FEEL ALIVE®. Aiming to evoke feelings of wonder and inspiration, the new spot titled, “Dream Bigger,” will officially launch the all-new 2019 Mazda3, the brand’s next generation product. The spot will begin airing on April 8, 2019 during the NCAA Championship game.
“Dream Bigger” was conceived by Mazda North American Operations and Garage Team Mazda. The team took a refined and humanistic approach to the campaign, differentiating it from traditional auto commercials. Adding to the inspirational tone, musical artist Haley Reinhardt artfully covered ‘Dreams’ by The Cranberries, bringing the song to life in a new and modern way.
“The team and Haley truly helped us tap into the rich and deep emotional feelings that the driver experiences about their Mazda,” said Dino Bernacchi, Chief Marketing Officer for Mazda North American Operations. “By literally transcending the conventional rubber to the road experience, the ad connects with our consumers’ desire to push their limits—to go beyond the ordinary.”
In 2018, Mazda launched its initial brand-focused campaign, FEEL ALIVE®, which was a major departure in a category of sameness best known for deal marketing. The FEEL ALIVE® campaign appeals to the Independent Achiever, a new target customer for Mazda that is more creative, ambitious and imaginative. The Independent Achiever is also a more discerning customer that shares two important values with the Mazda brand – high expectations and a constant drive for improvement.
“FEEL ALIVE® directed the brand on a new course with our newly defined Independent Achiever target,” said Dino Bernacchi, Chief Marketing Officer for Mazda North American Operations. “While the campaign has resulted in achieving our goals of increasing brand opinion, interest and consideration, we knew that for our next generation product, we had to evolve our message to signify this new era for the brand.”
“Dream Bigger” builds on the FEEL ALIVE® foundation by demonstrating how Mazda helps customers achieve their goals by being a source of inspiration and enrichment, and uplifting them to feel alive. The “Dream Bigger” initial launch film features the all-new Mazda3, a vehicle that will attract younger, more premium-minded buyers looking for a means to express their professional and personal aspirations.
“Dream Bigger”: https://www.youtube.com/watch?v=NrWyLIlNrGE&feature=youtu.be
CREDITS
Advertising Agency: The Garage
Chief Executive Officer: Michael Buttlar
General Manager: Brad Audet
Chief Creative Officer: Erich Funke
SVP Creative Director: Renato Braga
Copywriter: Evan Brown
Art Director: Vidur Raswant/Marcus Moore
Executive Producer: Jeff Perino
SVP, Group Account Director: Santiago Andrade-Marin
VP, Account Director: Dave Brown
Account Supervisor: Tessa Rogers
Business Affairs Director: Bart Kias
Production Company: Serial Pictures
Director of Photography: Philippe Le Sourd
Founding Partner/Executive Producer: Violaine Etienne
Head of Production: Jennifer Gee
Producer: Malachy McAnenny
Editorial Company: Exile Editorial
Editor: Conor Oneil
Assistant Editor: Rex Lowry
Executive Producer: Carol Lynn Weaver
Senior Producer: Michael Miller
Color: Company 3
Colorist: Siggy Ferstyl
Senior Producer: Matt Moran
Finish/VFX: A52
Senior Executive Producer: Patrick Nugent
Visual Effects Supervisor: Andy McKenna
Producer: Stacy Kessler
Audio Post: Lime Studios
Mixer: Joel Waters/Mark Meyuhas
Executive Producer: Susie Boyajan
Music Company: Shindig
Head of Production: Caroline O’Sullivan
Executive Producer: Debbi Landon
Creative Director: Scott Glenn
Composer: Austin Shupe
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.
Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.
Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg
SOURCE Mazda North American Operations
Cal/OSHA Cites Construction Company after Two Workers Hospitalized for Valley Fever
MODESTO, Calif., March 28, 2019 /PRNewswire-HISPANIC PR WIRE/ — Cal/OSHA has issued serious health and safety citations to Underground Construction Co., Inc. of Benicia after two of its employees contracted Valley Fever. The workers were exposed to the fungal disease while using hand tools to dig trenches in Kings, Fresno and Merced counties—areas where the soil is known to contain harmful spores that cause the infection.
“When soil is disturbed by activities such as digging, driving, or high winds, Valley Fever spores can become airborne and potentially be inhaled,” said Cal/OSHA Chief Juliann Sum. “Without the proper training, protection and mitigation procedures, workers are likely to be exposed and get sick.”
Cal/OSHA was notified in September 2018 that the employees were hospitalized after being diagnosed with Valley Fever, also known as Coccidioidomycosis. Symptoms of the disease are similar to the flu and include fatigue, shortness of breath and fever. Severe cases can cause serious lung problems.
The workers were tasked with digging trenches up to 5½ feet deep to allow access to gas pipelines for maintenance. Dust was not controlled, and the workers did not wear any respiratory protection. Exposure to the disease could have occurred in any one of the three counties where the fungal spores are known to be endemic.
Cal/OSHA’s investigation found that Underground Construction Co., Inc. did not evaluate the hazard of performing digging work in areas known to contain the coccidioides fungal spores. The employer did not suppress or control harmful dusts and failed to provide employees with respiratory protection. Cal/OSHA issued three citations to the employer with $27,000 in proposed penalties.
Since 2017, Cal/OSHA has cited 12 businesses for work-related Valley Fever.
Valley Fever is caused by a microscopic fungus known as Coccidioides immitis, which lives in the top two to 12 inches of soil in many parts of the state. When soil is disturbed by digging, driving or high winds, fungal spores can become airborne and may be inhaled by workers who are not protected. While the fungal spores are most likely to be present in the soils of the Central Valley, they may also be present in other areas of California. Cal/OSHA’s Valley Fever informational page provides detailed information including resources for workers and employers.
Tips for reducing the risk of Valley Fever exposure include:
- Determine if a worksite is in an area where fungal spores are likely to be present.
- Adopt site plans and work practices that minimize the disturbance of soil and maximize ground cover.
- Use water, appropriate soil stabilizers, and/or re-vegetation to reduce airborne dust.
- Limit workers’ exposure to outdoor dust in disease-endemic areas by (1) providing air-conditioned cabs for vehicles that generate dust and making sure workers keep windows and vents closed, (2) suspending work during heavy winds, and (3) providing sleeping quarters, if applicable, away from sources of dust.
- When exposure to dust is unavoidable, provide approved respiratory protection to filter particles.
- Train supervisors and workers in how to recognize symptoms of Valley Fever and minimize exposure.
Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Cal/OSHA’s Consultation Services Branch provides free and voluntary assistance to employers to improve their health and safety programs. Employers should call (800) 963-9424 for assistance from Cal/OSHA Consultation Services
Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics. Complaints can also be filed confidentially with Cal/OSHA district offices.
Members of the press may contact Peter Melton or Paola Laverde at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.
https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1
The California Department of Industrial Relations, established in 1927, protects and improves the health, safety and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.
Logo – https://mma.prnewswire.com/media/818968/DIR_Logo.jpg
SOURCE California Department of Industrial Relations; Cal/OSHA
Gaby Natale makes history with 4th consecutive Daytime EMMY nomination
LOS ANGELES, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — Triple Daytime EMMY® winner Gaby Natale made history on March 20 when the National Academy of Television Arts and Sciences nominated the SuperLatina host to a fourth consecutive Daytime EMMY® Award in the Outstanding Daytime Talent in a Spanish Language Program category.
“When I launched SuperLatina from a carpet warehouse in Odessa, Texas almost 12 years ago, the media business was very different, but one thing has remained constant throughout all these years: my commitment to creating content that embraces diversity and represents minorities, and especially women of color, without stereotypes. Receiving this recognition from my peers, year after year, is proof that no matter how difficult this business gets, a job made with purpose and love will never go unnoticed,” said Natale.
Natale is the only TV host to have won the Outstanding Spanish TV Talent multiple times regardless of gender. On top of her three back-to-back wins in 2016 and 2017, this is the seventh consecutive Daytime EMMY nomination for Natale and her company, AGANARmedia. “What this recognition means is that we made the right choice at AGANARmedia when we decided to embrace the concept of entertainment with a purpose in a way that is culturally-relevant for diverse audiences, not only for our TV show but for our marketing clients as well. We tell stories that challenge ingrained stereotypes; that is our secret sauce,” said Andres O. Suarez, Head of Content and Marketing for AGANARmedia.
Competing in the same category with Gaby Natale are fellow nominees Raul De Molina (Univision), Elizabeth Hernandez Curiel (Univision), Guillermo Arduino (CNN) and Alejandra Oraa (CNN). The Daytime EMMY Awards will take place May 5th at the Pasadena Civic Auditorium in Pasadena, CA.
ABOUT GABY NATALE AND AGANARMEDIA
Gaby Natale is a triple Daytime EMMY® winner, TV personality, bestselling author and motivational speaker. She is the executive producer and host of the nationally-syndicated TV show SuperLatina on PBS’ Vme network.
One of the most prestigious media personalities in Spanish-language television, Natale is among a few women in the entertainment industry who owns not only the rights to her TV show but also a television studio. This unique situation has allowed her to combine her passion for media and her entrepreneurial spirit.
People magazine named Natale one of 2018’s “25 Most Powerful Latinas,” highlighting the inspirational story of how she went from a local TV show that started out of a carpet warehouse to becoming the only Latina in US history to win triple back-to-back Daytime EMMYs. Her popularity grew even further when her first book, “The Virtuous Circle” by HarperCollins, became an instant bestseller, topping Amazon’s New Releases charts in 3 different categories (Business, Inspiration and Self-Help).
Natale is also the founder of AGANARmedia, a marketing company with a focus on Hispanic audiences that serves Fortune 500 companies such as Hilton Worldwide, Sprint, AT&T, eBay and Amazon. In the digital world, she has a thriving fan base with over 52 million views on YouTube and 250K+ followers on Social Media.
A tireless advocate of gender and diversity issues, Natale is a sought-after bilingual speaker and a frequent collaborator with nonprofits such as St. Jude Children’s Research Hospital, Phenomenal Woman Action Campaign and Voto Latino. She has keynoted conferences from the United Nations to tech shows and trade gatherings across the US and Latin America. Natale has been featured in Forbes, CNN, Buzzfeed, NBC News, Univision and Latino Leaders magazine. She is the recipient of NALIP’s Digital Trailblazer Award and of a GLAAD Media Award nomination for her portrayal of Latino LGBTQ youth in media.
Photo – https://mma.prnewswire.com/media/848251/AGANAR_Media_Gaby_Natale.jpg
Logo – https://mma.prnewswire.com/media/740690/AGANAR_Media_Logo.jpg
SOURCE AGANAR Media
Corona Estéreo Beach Returns With Bad Bunny X100PRE Tour
CHICAGO, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today Corona Extra announces the return of the Corona Estéreo Beach tour with Latin music star Bad Bunny, GRAMMY-nominated rapper-songwriter, whose crossover hits are part of top playlists everywhere.
Following their successful inaugural sponsorship of global Latin icon Wisin’s tour last year, Corona Estéreo Beach is back – this time, as the presenting sponsor for the second leg of Bad Bunny’s X100PRE tour produced by CMN Entertainment.
In its second year, the Corona Estéreo Beach tour will travel with Bad Bunny to 20 cities including Newark, Atlanta, Las Vegas, and Houston. Fans will have a chance to win tickets and possibly even meet the Latin music’s “King of Trap” at any of the tour stops.
Corona Estéreo Beach was created by Corona Extra as a platform to engage music lovers. The concerts will be a sensory experience – building a vibe around the mindset of relaxing with friends and creating an energetic environment alongside Bad Bunny’s vibrant sounds that will get everyone moving. The upbeat atmosphere will offer exclusive access to custom Corona branded experiences for fans across the country, with shareable moments not to be missed.
“Corona Extra is proud to continue Corona Estéreo Beach this year, bringing together beach vibes and great music for fans across the U.S.,” said Ann Legan, Vice President of Brand Marketing, Corona. “It’s always been a priority for Corona to support Latin artists, and this sponsorship with Bad Bunny will bring an authentic voice and immersive experience for consumers looking to unwind and move to the music.”
“I’m thrilled to have Corona join me on my X100PRE Tour to give my fans a taste of Corona Estéreo Beach and showcase their support of Latin music,” It’s not solely about the music – it’s about the culture, creativity, and contributing to the movement that connects us all together,” says Bad Bunny.
Bad Bunny has had a remarkable start to 2019, from releasing his chart-topping debut LP “X100PRE” in late December to kicking off his highly-praised X100PRE tour in March with sold out shows in Miami, Chicago, Portland and Seattle. The high-energy tour has received praise from critics offering a deeper view into his journey in becoming Bad Bunny, and surprise performances from some of Latin music’s hottest artists like J Balvin, Becky G, Farruko and Zion of Zion y Lennox and more.
Pre-Sale Tickets on Sale April 11 at 10AM EDT and General Public Tickets on Sale April 12 at 10AM EDT at CMNEvents.com
ABOUT BAD BUNNY:
Bad Bunny, originally from Puerto Rico, is most recognized for his explosive and infectious trap songs. Rolling Stone magazine has named him “The Four-Billion-Stream Man leading the Latin Trap Explosion.” This talented artist has demonstrated his already overwhelming power, influence and demand with completely sold-out concerts for his “La Nueva Religión Tour” (The New Religion Tour) all over Europe, Latin America and the U.S. His unmistakable voice and rhythm have led him to transition to the general market, where he is already creating waves of revolution with his participation in “I Like It” alongside Cardi B and J Balvin, which reached #1 on Billboard’s Hot 100 chart and has continued to dominate the chart in the top 3 position. He has been nominated to the iHeart Radio Music Award, MTV VMA’s, Latin AMAs, Latin GRAMMYs, and E! People Choice Awards. Earlier this fall, Bad Bunny celebrated being the face of the cover of FADER magazine where the artist boasts a feature story that perfectly recaps his story and properly introduces him to the American market as the Latin trap superstar he has become.
About the Corona Brand Family
Corona has been helping consumers “Find their Beach” in the U.S. since 1981.The Corona brand family is home to Corona Extra, Corona Light, Corona Premier, Corona Familiar, and in 2019, the national launch of Corona Refresca- the first FMB to join the lineup. Corona Extra is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. Corona Extra continues to be the No. 1 most loved brand among Hispanic and total population drinkers ages 21-54. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company.
Corona Media Contact:
Nikole Flores
[email protected]
Stephanie McGuane
Constellation Brands
[email protected]
Photo – https://mma.prnewswire.com/media/858691/Bad_Bunny.jpg
Logo – https://mma.prnewswire.com/media/858692/corona_Logo.jpg
SOURCE Corona
Iconic Latin Bands Enanitos Verdes And Hombres G Make Highly Anticipated Return To The Road On Huevos Revueltos Tour 2019
LOS ANGELES, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — Enanitos Verdes and Hombres G, two of the most well-known Latin bands from recent decades, will return to the road for a limited run of dates together this summer on their Huevos Revueltos Tour 2019. Produced by Live Nation, the eight-city trek will kick off June 7th in Las Vegas, NV and make stops in Denver, Los Angeles, Atlanta and more before wrapping June 19th in Silver Springs, MD. Please see full itinerary below.
Tickets will go on sale to the general public beginning Friday, April 12th at 10am local time at LiveNation.com.
ENANITOS VERDES & HOMBRES G ‘HUEVOS REVUELTOS TOUR’ 2019 DATES:
|
DATE |
CITY |
VENUE |
|
Friday, June 7, 2019 |
Las Vegas, NV |
The Joint at Hard Rock Hotel Las Vegas |
|
Saturday, June 8, 2019 |
San Diego, CA |
Viejas Arena |
|
Tuesday, June 11, 2019 |
San Antonio, TX |
Majestic Theatre |
|
Wednesday, June 12, 2019 |
Denver, CO |
Paramount Theatre |
|
Friday, June 14, 2019 |
Los Angeles, CA |
STAPLES Center |
|
Saturday, June 15, 2019 |
San Jose, CA |
SAP Center at San Jose |
|
Tuesday, June 18, 2019 |
Atlanta, GA |
Coca-Cola Roxy |
|
Wednesday, June 19, 2019 |
Silver Spring, MD |
The Fillmore Silver Spring |
Originally from Mendoza, Argentina, Enanitos Verdes is a legendary pop-rock group for generations of fans throughout Latin America, with a great musical history full of awards, nominations and prestigious recognitions in multiple countries throughout their career. The group’s discography, currently formed by Marciano Cantero, Felipe Staiti and Jota Morelli, consists of 15 albums, an EP and countless compilations released by their previous record companies (CBS, BMG, EMI, Universal, Sony.)
Hombres G is a Spanish band formed in 1983 and is undoubtedly one of the most prominent groups of the 80’s and 90’s in Ibero-America. Influenced by the English new wave and the first albums of The Beatles, Hombres G, as well as Enanitos Verdes, experienced massive popularity in their era that led them to sell millions of records and perform for thousands of fans at their concerts, filling up stadiums and disrupting cities when making appearances.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
Photo – https://mma.prnewswire.com/media/858754/Enanitos_Verdes_and_Hombres_G.jpg
SOURCE Live Nation Entertainment
Hispanic Public Relations Association (HPRA) New York Chapter Announces 2019 Board of Directors, Upcoming Programs and Focus on Diversity in Communications
NEW YORK, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — The New York Chapter of the Hispanic Public Relations Association (HPRA), an organization serving the Hispanic communications and public relations community in New York, is proud to announce its Board of Directors and chapter initiatives for 2019.
HPRA-NY is developing programs throughout the year including networking events and industry insights for Hispanic PR professionals. As the only non-profit association dedicated to Hispanic marketing & communications professionals and those seeking insights into the Hispanic market, HPRA provides tools and resources on the latest trends, issues and best practices in the field. Programming for this year includes networking events, industry panels and greater partnerships with other communications organizations in NYC.
“As a long-time member and supporter of HPRA, I am honored to lead and continue to grow the New York chapter,” said Erika Sanchez, HPRA-NY president. “We have an amazing team this year, committed to presenting a wide range of programs that will deliver value to the Hispanic PR community. In addition, we are committed to HPRA’s overall commitment to address diversity and inclusion via strategic partnerships with industry partners.”
With several returning members and a few new faces, the HPRA-NY board will be dedicating their time in 2019 to help make an impact on the world of Hispanic marketing. This year’s board includes:
- President: Erika Sanchez, Braid Communications
- Vice President: Loren Antonio Duran, Finn Partners
- Treasurer: Chantal Gomez, Finn Partners
- Secretary: Nicholas Aguilar Mendoza, NYC Administration for Children’s Services
- PR/Marketing Co-Chair: Berenice Gonzales, Havas Formula
- PR/Marketing Co-Chair: Paola Cuevas, Carolyn Izzo Integrated Communications
HPRA-NY will be bringing members and PR professionals plenty of amazing events to attend kicking off with a Podcast and PR panel in May 2019. In addition, HPRA-NY is developing a summer networking event, a panel discussion with the PR Museum, Meet the Media event, and event partnerships with PRSA-NY and other communications organizations in NYC.
The 2019 board is working diligently to resurrect the HPRA-NY scholarship program for 2020, restructuring the program and connecting with companies dedicated to our mission of assisting students of Hispanic descent and aid in the advancement of their careers in communications.
Join the virtual conversation with the New York Chapter on Facebook, Instagram, and Twitter. Be on the lookout for upcoming Twitter Chats, Behind the Scenes, Thought Leadership pieces and Professional Profiles on our social pages. For more information on HPRA, please visit www.hpra-usa.org.
About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.
Logo – https://mma.prnewswire.com/media/848336/Hispanic_Public_Relations_Association_Logo.jpg
SOURCE Hispanic Public Relations Association (HPRA)
Why You Should Pay Attention to Your Tax Preparer’s Signature
SACRAMENTO, California, April 9, 2019 /PRNewswire-HISPANIC PR WIRE/ — It happens every tax season. Fly-by-night tax preparers who set up tables in shopping centers or rent offices spaces between February and April. They crank out countless tax returns, often touting “big and fast” tax refunds.
“We call them ghost tax preparers because they vanish after tax season. They never stay in one place or sign tax returns making them difficult to track down,” said Susie DiMaggio, chair of the California Tax Education Council (CTEC), a state-mandated nonprofit organization that manages the registration of more than 40,000 unlicensed tax preparers.
Paid tax preparers are required by law to sign (typed or handwritten) federal and state tax returns they prepare as proof they were retained for work – a detail ghost tax preparers bank on taxpayers overlooking.
“It seems small, yet it is one of the most important details,” said Esperanza Escobedo, CRTP and CTEC board member. “The validity of your tax return is really wrapped around their signature.”
Here’s how ghost tax preparers work. They print out tax returns for clients, tell them to sign and mail it out. What many taxpayers fail to notice is that instead of a name, the tax return is listed as “self prepared.” For electronically filed tax returns, their name is also left out.
Other typical scams include…
- Stick a business label on the tax return instead of signing it by name. Clients get the “label” copy so it looks as though they “signed” it; however, a blank copy without a business label is often filed.
- Claim they “forgot” to sign the tax return and promise to sign it after payment is received.
California taxpayers should always verify the tax preparer is legally qualified. State law requires anyone who prepares tax returns for a fee to be either an attorney, certified public accountant (CPA), CTEC-registered tax preparer (CRTP) or enrolled agent (EA).
Taxpayers can report ghost tax preparers at ctec.org. CTEC is a nonprofit organization established in 1997 by the California State Legislature to protect taxpayers against fraud and incompetent tax preparers.
SOURCE California Tax Education Council