Page 2201

Mazda Reports March Sales Results

0
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com

IRVINE, Calif., April 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total March sales of 26,934 vehicles, a decrease of 19.1 percent compared to March 2018. Year-to-date sales through March saw a decrease of 15.7 percent, with 70,833 vehicles sold. With 27 selling days in March, compared to 28 the year prior, the company posted a decrease of 16.1 percent on a Daily Selling Rate (DSR) basis.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com

CPO sales totaled 5,555 vehicles in March, an increase of 22 percent compared to March 2018. Year-to-date CPO sales through March increased 18 percent, with 13,857 vehicles sold.

Mazda Motor de Mexico (MMdM) reported March sales of 6,031 vehicles, an increase of 46 percent compared to March last year. Year-to-date sales through March increased 22 percent, with more than 16,189 vehicles sold.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

Month-To-Date

Year-To-Date

March

March

YOY %

% MTD

March

March

YOY %

% MTD

2019

2018

Change

DSR

2019

2018

Change

DSR

Mazda3

6,009

7,760

(22.6)

%

(19.7)

%

15,215

19,655

(22.6)

%

(21.6)

%

Mazda6

3,396

3,734

(9.1)

%

(5.7)

%

6,921

7,532

(8.1)

%

(6.9)

%

MX-5 Miata

727

876

(17.0)

%

(13.9)

%

1,530

1,966

(22.2)

%

(21.2)

%

CX-3

1,201

1,728

(30.5)

%

(27.9)

%

3,253

4,337

(25.0)

%

(24.0)

%

CX-5

13,465

16,138

(16.6)

%

(13.5)

%

37,496

42,817

(12.4)

%

(11.3)

%

CX-9

2,136

3,066

(30.3)

%

(27.8)

%

6,418

7,688

(16.5)

%

(15.4)

%

CARS

10,132

12,370

(18.1)

%

(15.1)

%

23,666

29,153

(18.8)

%

(17.8)

%

TRUCKS

16,802

20,932

(19.7)

%

(16.8)

%

47,167

54,842

(14.0)

%

(12.9)

%

TOTAL

26,934

33,302

(19.1)

%

(16.1)

%

70,833

83,995

(15.7)

%

(14.6)

%

*Selling Days

27

28

76

77

 

Logo – https://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg  

SOURCE Mazda North American Operations

CVS Health Expanding Free Wellness Screenings in Houston

0
CVS Health

HOUSTON, April 2, 2019 /PRNewswire-HISPANIC PR WIRE/ — As part of its commitment to building healthier communities across the country, CVS Health (NYSE: CVS) today announced it is adding more free health and wellness screenings at select CVS Pharmacy locations across the greater Houston area through April 28, as part of its annual Project Health campaign.

CVS Health

CVS Health launched Project Health in the Houston suburb of Spring, Texas at the company’s new HealthHUB® location, a store concept which combines the best of today’s CVS Pharmacy with the future of accessible, low-cost health services and more trusted advice.

“Better health starts at the community level, and Project Health delivers affordable and convenient access to free services that help identify health concerns and risk factors for our neighbors who may not have otherwise sought preventative care,” said Troyen A. Brennan, M.D., M.P.H., Chief Medical Officer, CVS Health. “Chronic conditions, which can often be life-threatening, can be treated very effectively when identified early at screenings such as Project Health, and can help to improve a patient’s overall health and well-being.”

Project Health, which provides access to care in multicultural communities with a large number of uninsured or underinsured Americans, offers an array of free comprehensive health assessment screenings, including blood pressure, Body Mass Index (BMI), glucose and total cholesterol screenings, which can help detect risk for chronic conditions like diabetes, hypertension, and heart disease.

The expansion of Project Health will also do more to screen for social determinants of health that affect personal health and communities. About 60 percent of life expectancy is driven by behavioral, social and environmental factors – including family, education, housing, and access to fresh food. Project Health events have a proven track record of improving patient engagement and ultimately, healthier outcomes. 

Since it was founded in 2006, Project Health has delivered more than $127 million in free health care services to nearly 1.7 million Americans, with more than $27 million in support of Texas communities. More than 87 percent of patients who attend Project Health events report following-up with their primary care physician and were significantly more likely to proactively discuss their blood pressure, BMI and blood sugar levels, according to the company’s own metrics. Additionally, 95 percent of participants said they would recommend Project Health to a family member or friend.

A total of 31 events will take place on Thursday – Sunday in rotating stores across Houston through April 28, and are open to everyone and do not require an appointment.  For a full calendar of events, please visit www.cvs.com/projecthealth.

“As a front door to health care, we are proud to offer Project Health in more CVS Pharmacy locations across Houston this spring,” said Jeffrey Schmidt, Divisional Vice President, CVS Health. “The free health screenings are a simple way for people to access much-needed health services in their community, and are just one more way we are delivering on our company’s purpose of helping people on their path to better health.”

Once screened, patients have access to on-site consultations with bilingual nurse practitioners or physician assistants who will analyze results and refer patients who require additional medical care and follow up to no-cost or low-cost medical facilities nearby or to their primary care physician.

ABOUT CVS HEALTH
CVS Health is the nation’s premier health innovation company helping people on their path to better health. Whether in one of its pharmacies or through its health services and plans, CVS Health is pioneering a bold new approach to total health by making quality care more affordable, accessible, simple and seamless. CVS Health is community-based and locally focused, engaging consumers with the care they need when and where they need it. The Company has more than 9,800 retail locations, approximately 1,100 walk-in medical clinics, a leading pharmacy benefits manager with approximately 93 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan. CVS Health also serves an estimated 39 million people through traditional, voluntary and consumer-directed health insurance products and related services, including a rapidly expanding Medicare Advantage offering. This innovative health care model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

MEDIA CONTACTS
Joe Goode
[email protected] 
401-770-9820

Mary Gattuso
[email protected] 
401-770-9811

Logo – https://mma.prnewswire.com/media/142305/cvs_health_logo.jpg  

SOURCE CVS Health

New Pastport Trim in 2019 Honda Passport Lineup Throws Back to Simpler Times and Nineties Nostalgia

0
Honda Logo.

TORRANCE, California, April 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Spurred by the resurgence of nineties pop culture, Honda is introducing the ’90s-themed Pastport as a new trim available in the all-new Passport lineup. The exclusive Pastport trim is unlike any SUV available today, showcasing the sleek exterior of the all-new 2019 Honda Passport (https://automobiles.honda.com/passport) with a masterfully simple throwback interior highlighting popular ’90s features, such as automatic windows, plush micro-fiber seats, a cassette player and a mount for a beeper. The Honda Pastport will be available in early April 2019 at Honda dealerships nationwide.

“From TV reboots to fashion, the ’90s are making a huge comeback, and we saw an opportunity at Honda for consumers who want uniqueness and simplicity, so we decided to reach back and bring the Pastport to market this spring,” said Zack Tanner, historical innovations manager for Honda. “We think the new Pastport is all that and a bag of chips.”

Honda Pastport Marketing Campaign
To introduce the Pastport, Honda is launching an integrated marketing campaign that fully embraces ’90s aesthetic with a new TV spot shot in a 4:3 format and standard definition (https://honda.us/Pastport). The :60 commercial debuts on Honda’s YouTube channel today with additional versions of the spot featured on Honda social media channels, including Twitter (@Honda), Facebook (https://www.facebook.com/Honda/), and Instagram (@Honda).

Fans of the Honda Pastport can dial 1-833-PASTPORT to listen to a very special message from Fred Savage, who also happens to be the official voice of the Honda brand. Callers are encouraged to leave a detailed message on the Company’s microcassette answering machine explaining why they’d like to own a Pastport. The Pastport hotline will be promoted throughout the marketing campaign and is featured during the commercials.

The 2019 Honda Passport
The 2019 Passport is the newest addition to Honda’s award-winning SUV lineup and delivers a unique combination of on-road driving refinement and off-road capability, along with best-in-class interior space. Designed for adventure-seekers who want the exceptional on- and off-road capability of Honda’s available i-VTM4™ torque-vectoring all-wheel drive system, the power and towing capability of its 280-horsepower 3.5-liter i-VTEC® V6, and the more personal and rugged character of a five-passenger SUV, Passport fits between the refined and compact CR-V and the larger, family-focused three-row Pilot.

The all-new 2019 Honda Passport comes standard with 20-inch wheels, a blackout grille, the Honda Sensing® suite of advanced safety and driver-assistive technologies, as well as higher ground clearance and wider track than the three-row Pilot. Along with Passport’s best-in-class interior passenger space and total interior volume, the SUV features a large “basement” cargo area ideal for storing dirty gear or keeping valuables out of sight. Key premium technologies available on Passport include in-vehicle 4G LTE Wi-Fi, Apple CarPlay® and Android Auto™ integration, a high-resolution 8-inch Display Audio system, heated and ventilated front seats, wireless phone charging and more.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2018, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

This partially non-factual press release is an acknowledged spoof press release for April Fools’ Day.

Honda Logo.

Video – https://www.youtube.com/watch?v=kZ5oRIXCFlM
Logo – https://mma.prnewswire.com/media/451598/Honda_Logo.jpg

SOURCE American Honda Motor Co., Inc.

(Español) La FDA pone sobre aviso a las empresas homeopáticas por poner a los pacientes en riesgo por violaciones considerables a las normas de calidad de manufactura

0
U.S. Food and Drug Administration (FDA) logo (PRNewsfoto/FDA)

Sorry, this entry is only available in Español.

All-New 2020 Toyota Yaris Hatchback Combines Technology, Cargo Capacity and Practicality

0
The all-new 2020 Toyota Yaris Hatchback combines technology, cargo capacity and practicality.

PLANO, Texas, April 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — The 2020 Yaris embodies the ideal formula for modern hatchback appeal: make it fun, make it efficient and keep it affordable. Add in the latest in multimedia technology to go with practicality and value, and the new Yaris Hatchback hits all the key points its customer demands. It combines the sporty fun and premium engineering of the Yaris sedan in an audaciously styled hatchback while adding other upgrades. Toyota makes another big step for high-quality small cars by introducing the all-new 2020 Yaris Hatchback that will debut at the New York International Auto Show.

The all-new 2020 Toyota Yaris Hatchback combines technology, cargo capacity and practicality.

It will be offered in mono-spec LE and XLE grades, with standard equipment levels in both that defy the segment expectations.

Refuses to Blend In

A bold, “cab-rearward” design gives the 2020 Yaris Hatchback a distinct hunkered-down, bulldog-like stance. The front end projects a gutsy attitude with a hexagon lower front grille and sharp-eyed headlamps. The XLE grade’s automatic LED headlamps incorporate daytime running lamps. A choice of vibrant exterior colors amps up the head-turning quotient: Stealth, Graphite, Pulse, Sapphire, Chromium, Frost and Icicle.

At 161.6 inches long, the Yaris Hatchback can scoot into parking spaces that most others pass up. That’s a real bonus for urban dwellers, and so is the car’s super-tight 32.2-ft. turning circle. Meanwhile, the new Yaris Hatchback is spacious, with a wheelbase nearly 2.4 inches longer than the previous Yaris Liftback model. The 15.9 cu. ft., trunk area is nearly the size found in a midsize sedan. 

Raise Your Standards

On all 2020 Yaris Hatchback models, standard 16-inch aluminum alloy wheels, body-color side mirrors and door handles, and a chrome tailpipe tip set the premium tone. The side mirrors are power-adjustable and have integrated LED turn signals, and they’re also heated for quick cold-weather defrosting.

The long list of standard features includes many that are usually optional or offered only on upgrade models: Smart Key Entry with Push Button Start, fog lights, variable intermittent windshield wipers, rear backup camera, tilt and telescoping steering wheel, chrome interior door handles, and driver and front passenger sun visors with illuminated vanity mirrors. There’s even a first aid kit.

Max Multimedia

The standard 7-inch Touchscreen display audio system is ready to rock or hip-hop with clear, powerful sound played through six speakers. Maximizing connectivity and control, the system is equipped with standard Apple CarPlay® and Android Auto® as well as voice recognition and Bluetooth wireless technology for hands-free phone operation. The 7-inch touchscreen display screen is a touchscreen or can be controlled by the remote commander knob.

Standard SiriusXM Satellite Radio comes with a three-month All Access trial subscription (150+ channels, including commercial-free music). USB ports and an auxiliary input ensure connectivity for all types of devices, and the sporty steering wheel integrates control switches for the audio and phone.

Here’s another surprise from the 2020 Yaris Hatchback: both the LE and XLE grades are equipped with navigation hardware; the customer simply needs to buy the accessory SD card through a Toyota dealer to activate navigation capability.

Stepping up to the XLE brings a taste of luxury with leatherette seating surfaces (choice of gray or black), automatic climate control, rain-sensing windshield wipers, automatic LED headlamps, and leather-trimmed steering wheel, shift knob and parking brake handle.

Big Safety in a Small Car

The 2020 Yaris Hatchback will come equipped as standard with a Low-speed Pre-collision Safety System in both model grades (standard on the Yaris Sedan, too). The system scans the road ahead for potential vehicle collisions. If a potential frontal collision is detected, an audio/visual alert and braking assistance are designed to automatically activate. Should the driver not respond, this system may automatically apply the brakes.

The Yaris Hatchback comes standard with an advanced active safety system that includes Dynamic Stability Control (DSC), Traction Control System (TCS), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Brake Override System (BOS). The array of six airbags includes curtain airbags that help protect front and rear seat occupants.

Taut, Toned Athlete

The taut lines of the 2020 Yaris Hatchback are stretched over strong, athletic bones. The body structure comprises 65 percent ultra-high tensile steels and is based on a continuous framework using straight beams wherever possible for maximum strength. The high structural integrity allows the MacPherson strut front suspension and torsion-beam rear suspension to be tuned for ride comfort and handling agility that exemplify the model’s “class above” driving dynamics. Translation: the Yaris Hatchback is a hoot to drive and a comfortable commuter.

The Yaris Hatchback’s tenacious handling is baked into the engineering, not just added on with fat tires and stiff suspension. A rigid steering mount provides a direct yet light feel, and the brakes are tuned to yield a progressive feel when cornering. Entering the curve, the brake pedal provides smooth operation, then leads into a more rigid feel as g-force rises.

Punching Above Its Class

Yaris gets its high appetite for fun and low appetite for fuel from a 1.5-liter inline four-cylinder engine that delivers 106 horsepower. High-compression (12.0:1) and direct fuel injection give the engine ultra-quick responsiveness that’s ideally matched to the standard 6-speed automatic transmission. The transmission’s torque converter locks in all gears for quicker, more direct shifts and greater fuel efficiency. Another surprise in this class is a Sport Mode, which changes the car’s personality with enhanced acceleration response.

The tight structure and finely tuned suspension don’t work alone in providing a comfortable ride. The 2020 Yaris Hatchback employs extensive sound-absorbing measures, including a noise-insulating windshield, to block noise paths into the cabin. Sound-absorbing material inside the tailgate, parcel shelf and spare wheel well help to reduce high-frequency noise entering the cabin from the rear.

Limited Warranty

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Standard Toyota Care is a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018 – and about 87 percent of all Toyota vehicles sold over the past 16 years are still on the road today.  

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contact:

Zachary Reed
[email protected]
469-292-3499

Toyota logo.

Photo – https://mma.prnewswire.com/media/843808/2020_Yaris_Hatchback.jpg
Logo – https://mma.prnewswire.com/media/785813/TOYOTA_MEDIA_RELATIONS_LOGO.jpg

SOURCE Toyota Motor North America

Attorney Dan Newlin Announces Free Concert Featuring Global Superstar Pitbull and Nacho To Honor Orlando Police Officer, Kevin Valencia

0
Attorney Dan Newlin has once again helped put together another great free community concert, starring Global Superstar Pitbull and Nacho but this time for a much greater cause, to honor Orlando Police Officer Kevin Valencia.

ORLANDO, Florida, April 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Attorney Dan Newlin has once again helped put together another great free community concert, starring Global Superstar Pitbull and Nacho but this time for a much greater cause, to honor Orlando Police Officer Kevin Valencia.

Attorney Dan Newlin has once again helped put together another great free community concert, starring Global Superstar Pitbull and Nacho but this time for a much greater cause, to honor Orlando Police Officer Kevin Valencia.

Attorney Dan Newlin, a former law enforcement officer himself said: ”When tragedy happens it is often a big news event, and then people seem to forget. We can never allow our community to forget Officer Kevin Valencia and how he and his family continue to suffer and fight today. As a community, it is important that we show the highest level of respect and honor for Officer Kevin Valencia and having a free community concert is a great way to show our support for the Valencia family.”

The free concert featuring Pitbull and Nacho will be on June 1st from 6 p.m. – 11 p.m. at the Central Florida Fairgrounds. 

“Don’t bring anything to the concert; just come show your support for the Valencia family,” says attorney Dan Newlin.

More information about the concert is available here.

Officer Kevin Valencia’s Story

On June 10th, Officer Kevin Valencia, age 27, reported for duty, like he had done the past three years. Officer Valencia was ready like always to respond and serve the citizens of our community in times of emergency.  At approximately 11:30 pm Officer Valencia was dispatched to a domestic violence call in the City of Orlando, upon arrival, Gary Lindsey, a previously convicted felon, opened fire on Officer Valencia.  Officer Valencia was struck in the frontal portion of his face; the bullet traveling through his eye into his brain.

A 21-hour standoff with Lindsey ensued, during this time he killed four children hostages before he turned the gun on himself and ended the standoff.

Officer Valencia was rushed to a local hospital, where he underwent intensive brain surgery.

After receiving emergency care at Orlando Regional Medical Center, Officer Valencia was transferred to specialized care at Shepherd Hospital in Atlanta, where he underwent his 11th straight surgery.

Recently, however, Officer Kevin Valencia returned home to Central Florida, still in a coma from the very serious brain injury he sustained in the shooting,

Unfortunately, Orlando Police Sergeant Eduardo Bernal said that Officer Valencia’s medical condition remains minimally changed.

Dan Newlin Injury Attorneys is a nationally recognized and highly accomplished personal injury law firm, serving the state of Florida. Our attorneys are experts in the area of personal injury law and dedicated to helping clients who have sustained an injury at no fault of their own. Dan Newlin Injury Attorneys currently consists of a team of 75 lawyers and over 150 support staff; we pride ourselves on providing personal, professional and expert representation to all of our clients.

Dan Newlin Injury Attorneys - Recovered Over $1 Billion for Personal Injury Victims

Photo – https://mma.prnewswire.com/media/844055/Dan_Newlin_Injury_Attorneys_Concert.jpg 
Logo – https://mma.prnewswire.com/media/843916/Dan_Newlin_Injury_Attorneys_LOGO_Logo.jpg

SOURCE Dan Newlin Injury Attorneys

L’Oréal Paris Announces Search For 2019 Women of Worth

0
L'Oreal Paris Women of Worth

NEW YORK, April 1, 2019 /PRNewswire-HISPANIC PR WIRE/ — Today, #1 global beauty brand L’Oréal Paris announced its 2019 Women of Worth nominations to the public. Inspired by the iconic L’Oréal Paris tagline “Because You’re Worth It,” Women of Worth honors the intrinsic beauty and worth of 10 everyday women making an extraordinary difference in their communities. Now in its 14th year, Women of Worth has elevated the stories of local heroes who represent the passion and spirit of women everywhere who selflessly volunteer their time to serve others.

L'Oreal Paris Women of Worth

Now through April 30, 2019, you can nominate women who are transforming their communities and fostering positive change. 2019 Women of Worth Honorees will have the chance to receive up to $35,000 in donations for their causes at WomenofWorth.com

“L’Oréal Paris is committed to making the world more worthy of women through both our products and our philanthropic programs,” said Tim Coolican, L’Oréal Paris USA President. “Our signature Women of Worth program invites and empowers as many women as possible to celebrate the beauty of giving back and look at their own worth through a different lens. We’re looking forward to the next wave of nominees in 2019.”

In addition to receiving $10,000 to support her charitable cause, each 2019 L’Oréal Paris Women of Worth Honoree will have opportunities for networking and marketing support, along with a platform to elevate her story. The 2019 Honorees will join the current Women of Worth alumnae, all of whom represent a diverse range of inspiring stories and causes.  From women supporting survivors of sex trafficking to raising awareness of mass incarceration and spearheading anti-bullying projects, the multifaceted Women of Worth truly uplift and inspire worth within others.

To launch nominations, L’Oréal Paris is once again partnering with Points of Light, the world’s largest organization dedicated to volunteer service.

“We are honored to partner with L’Oréal Paris to recognize this year’s Women of Worth Honorees,” said Natalye Paquin, CEO of Points of Light. “It is a privilege to publicly celebrate these awe-inspiring women by shining a spotlight on their causes and highlighting the work they have done to touch the lives of countless others.”

The 2019 Honorees will be announced this fall. Selected by popular vote, one Honoree will be chosen as National Honoree, and awarded an additional $25,000 for her work. All 2019 Honorees will be celebrated in December at an awards ceremony hosted by L’Oréal Paris in New York.

For more information about the Women of Worth program, to nominate a fearless women making a difference in the world, or to learn more about past Honorees, visit www.WomenofWorth.com.

For more information on Points of Light’s innovative programs, campaigns and events, visit www.pointsoflight.org.

About L’Oréal Paris 
The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1973 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories: hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as a leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Colorista, Elvive, the Ever Collection, and Elnett Satin Hairspray. L’Oréal Paris provides scientifically-advanced skincare products that are tested to address individual skin concerns through its renowned brands Revitalift, Pure-Sugar, Pure-Clay, Age Perfect, and Sublime Bronze. L’Oréal Paris’ iconic cosmetics include best-seller Voluminous Lash Paradise, as well as the Infallible, True Match, Colour Riche, Voluminous, and Visible Lift collections. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content, please visit www.lorealparisusa.com or follow on Instagram (@LOrealMakeup, @LOrealHair, @LOrealSkin, @LOrealMen, Snapchat (@LOrealMakeup), Twitter (@LOrealParisUSA), Facebook (@LOrealParisUSA), and Pinterest (@LOrealParisUSA).

ABOUT POINTS OF LIGHT
Points of Light – the world’s largest organization dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, go to http://www.pointsoflight.org.

PRESS CONTACT
Golin
Abby Maxwell
212.373.6026
[email protected]

Logo – https://mma.prnewswire.com/media/345755/lorealpariswomenofworth_Logo.jpg

SOURCE L’Oréal Paris

CMC Study Shows Social Media Stars Cross Cultural Lines with Big Influence on All Teens and Millennials

0
AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

FAIRFAX, Virginia, March 29, 2019 /PRNewswire-HISPANIC PR WIRE/ — King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens today, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments.

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

The 13-49 social media influencer follower market is a multicultural majority; 55 percent (6.7 million) of 13-17 followers are multicultural, 51 percent (31.3 million) of 18-49 are multicultural. Sixty-nine percent of Hispanic teens and 51 percent of non-Hispanic teens see the influencer as a trusted source and would consider buying the brand or service they feature.

Other findings released during a recent exclusive CMC webinar include:

  • Unlike the entertainment industry where the majority of scripted TV show creators and leads are white, 62 percent of top 20 combined Instagram/YouTube leading vloggers in 2018 were multicultural*—58 percent of the 13 to 17 teen segment favorites and 64 percent for the 18 to 34 segment are multicultural.
  • People are not just following influencers that share their culture or racial profile. Roughly half of all 13-34’s influencers are of another culture—even among non-Hispanic whites—reflecting a generation that is more culturally open.
    • Six of the nine top influencers crossing teen cultural siloes are multicultural with one-third being of mixed race.
    • Three of the top four 18-34 influencers crossing siloes are multicultural women—in fact, Lilly Singh will take over Carson Daly’s late-night slot on TV with A Little Late with Lilly Singh this fall.
    • As a side note, Hispanics follow in-culture favorites no matter the language or where they are based.
  • Marketing/ads within in-culture spaces are superheroes, increasing purchase intent among Hispanics and non-Hispanic African Americans ages 13 to 49 by 62 and 70 percent, respectively, compared to ads and marketing in mainstream spaces.

“From an Instagram post to a YouTube video, product endorsement in such an influential community can make all the difference in your brand’s perception and success—this is why it’s important to integrate your influencer marketing at every step of the marketing process and be armed with the right cultural insights,” said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC.

Sponsored by Oi2 Media Response, ThinkNow, Univision and Viacom, Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens not only uncovers how digital is used to gather information, socialize, consume or share entertainment, but also explores this behavior through a cultural lens to determine areas of similarities, differences, cultural uniqueness or areas of cultural fusion. The CMC conducted an online quantitative study of 3,500 total 13 to 49-year-old respondents with equal representation of non-Hispanic whites, non-Hispanic African-Americans and Hispanics.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic. A public version of this study is available on culturemarketingcouncil.org with only CMC members having full access to the study.

About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

* Sources:  Broadcast + Cable scripted TV data from UCLA Hollywood Diversity Report 2018, Avg. top 20 YouTube/Instagram stars based on reported subs/followers of study measured vloggers 

Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

MAMP Launches Alvani Tunes, an Organic Latin Music Library

0

LOS ANGELES, March 28, 2019 /PRNewswire-HISPANIC PR WIRE/ — Máximo Aguirre Music Publishing, Inc. (MAMP) is expanding its services and expertise in the diverse world of Latin music with the launch of Alvani Tunes, a production music library dedicated to the authentic Latin sounds from around the world.

“We’re Latin music experts and now we’re making our more than 40 years of experience in the music industry available to a wider range of consumers, the film and advertising industries,” explained Máximo Aguirre, President of MAMP and Alvani Tunes. “Our music library offers authentic, organic music that captures the real musical identity of a region, and organic means, musicians, producers, studios and songwriters from the source.”

Alvani Tunes took over two years to build working with numerous producers, artists, musicians, consultants, agents, institutions and experts around the world to ensure the maximum quality music and production value to include in the library. The music featured in the library is produced in the countries of origin, giving added authenticity to the selection.

“If you take a look at the library you will understand our commitment to producing the highest quality and the richest sounds from Latin America,” said Aguirre. “The goal is to have the Latin Music Library of reference for the world.”

Alvani Tunes will assist music supervisors, producers, advertisers, and creators in finding the appropriate song or music to fit their project by offering a searchable library, personal guidance and consultation, or by creating a customized song specific to the project.

Companies and brands such as Netflix, McDonald’s, HBO, Ford, and Walmart have already utilized the music of Alvani Tunes and have used songs featured in the music library to supplement their shows, films, and commercials with authentic Latin sounds. For more information visit Alvanitunes.com.

ABOUT MAMP: Máximo Aguirre Music Publishing, Inc., MAMP, (BMI) was founded in 1992 in Los Angeles, followed shortly after by Pacific Latin Copyright, Inc. (ASCAP). MAMP is one of the most successful independent Latin music publishing companies in the United States with more than 10,000 copyrighted works and representing more than 25 music catalogs from all over Latin América.

MEDIA CONTACT:
Maricela Cueva
VPE Tradigital Communications                 
626-224-0778                                                                                    
[email protected]

 

SOURCE Máximo Aguirre Music Publishing, Inc.