(Español) La CPSC exhorta a los consumidores a tomar precauciones tras el paso del huracán Florence
Sally Beauty Launches Exclusive Hair Color Kits In A Box
DENTON, Texas, Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Sally Beauty has launched exclusive box hair color kits in their private label brand, ion, and in one other national brand.
ion™, the professional hair color line trusted by stylists, now delivers professional hair color to homes with the game changing Intensive Shine ® color kit. The kits leave hair radiant and luxurious in four easy steps, providing shine and smoothness through a unique blend of precious oils. Initially available in ten ravishing shades, the kits make hair instantly look and feel healthier with the added convenience of DIY application at an exceptional value launch value of $9.99.
“We are excited to introduce the ion Intensive Shine hair color kits that make gorgeous, salon-quality hair possible in the comfort of your home,” said Carrie McDermott, President of Sally Beauty. “This initiative is grounded on recent consumer research conducted that shows a high percentage of our loyal Sally Beauty customers still rely heavily on the simplicity and ease of box color. Up until now, Sally Beauty has only sold professional color, separate from developer and separate from the accessories needed to complete the task. If our customers desire a box color option, we now have provided that option.”
The ion Intensive Shine kits are permanent hair color kits that include everything needed to achieve salon-grade hair at home. The kits include hair color, a pre-filled applicator bottle with developer, pre-color treatment, after-color treatment, gloves, and step-by-step instructions. The naturally conditioning oils, an amalgam of Moroccan Argan, Tahitian Tamanu, Camellia, and Coconut oils, combine with superior quality dyes to transform weak, dull hair to hair that is, smooth and healthy looking. The easily applied non-drip formula boasts a pleasant fragrance and 100% fade resistant gray coverage. Each application adds vibrancy and shine — up to 2.5 times more shine on untreated hair.
McDermott commented, “ion is known for its luxurious formulas that are incredibly gentle and protect against damage, and is proudly a preferred hair color line by the industry’s top stylists. With the Intensive Shine hair color kits, we’ve made it easy to have healthy looking, lustrous hair by delivering pro color in a box. The DIY convenience allows you to have salon-quality hair on your own schedule, something our customers are sure to love.”
The ion Intensive Shine Hair Color Kits are now available in all Sally Beauty locations in the US and Puerto Rico, and sallybeauty.com.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH) is an international specialty retailer and distributor of professional beauty supplies with revenues of approximately $3.9 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the Company sells and distributes through 5,170 stores, including 184 franchised units, and has operations throughout the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain and Germany. Sally Beauty Supply stores offer up to 8,000 products for hair, skin, and nails through professional lines such as OPI®, China Glaze®, Wella®, Clairol®, Conair® and Hot Shot Tools®, as well as an extensive selection of proprietary merchandise. Beauty Systems Group stores, branded as CosmoProf or Armstrong McCall stores, along with its outside sales consultants, sell up to 10,500 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Aquage®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.
Logo – https://mma.prnewswire.com/media/743951/Sally_Beauty_Logo.jpg
SOURCE Sally Beauty
Texas home sales, median home prices increase during the second quarter of 2018
AUSTIN, Texas, Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The number of homes sold in Texas—and the median price for those homes—continued to rise during the second quarter of 2018, according to the 2018-Q2 Texas Quarterly Housing Report released today by the Texas Association of Realtors.
“We had a strong kickoff to the summer selling season this year, topping 100,000 homes sold during the second quarter,” said Kaki Lybbert, chairman of the Texas Association of Realtors. “Despite the tight supply of homes on the market, growth in home sales volume and median home prices shows that the demand to own a home remains strong across the state.”
The Texas real estate market recorded 100,227 homes sold in the second quarter of 2018, a 2.8 percent increase compared to the second quarter of 2017. The median sales price increased 4.4 percent during the same time frame to $238,000. Of all homes sold, 30.2 percent were priced from $200,000 to $299,999—the highest share of sales among all price-class distributions. Homes priced from $100,000 to $199,999 represented the second-highest share of sales with 29.2 percent.
Jim Gaines, chief economist with the Real Estate Center at Texas A&M University, commented, “Home sales activity remained strong for the second quarter of 2018. The demand for housing remains at an all-time high, but statewide we’re seeing a slower rate of increase in sales compared to previous quarters due to the lack of inventory of properties for sale.”
Active listings increased 0.3 percent from the second quarter last year to 110,330 listings in the second quarter of 2018. Homes for sale in Texas spent an average of 87 days on the market during the second quarter, one day less than the second quarter of 2017.
Months of housing inventory in Texas decreased 0.1 months from the second quarter of 2017 to 3.9 months of inventory. According to the Real Estate Center at Texas A&M University, a market balanced between supply and demand has between 6.0 and 6.5 months of inventory.
Chairman Lybbert concluded, “As home prices continue to increase, housing inventory statewide remains constrained and affordability continues to be a challenge for many homebuyers across the state. As the demand for Texas homes is projected to be strong through the rest of 2018, Texas REALTORS® will continue to advocate for policies to make homeownership attainable for more Texans.”
About the Texas Quarterly Housing Report
Data for the Texas Quarterly Housing Report is provided through a partnership among local REALTOR® associations, local multiple listing services (MLSs) and the Texas Association of REALTORS®. The report is made possible through a research agreement with the Real Estate Center at Texas A&M University. The report provides quarterly real estate sales data for Texas and 25 metropolitan statistical areas in Texas.
About the Texas Association of REALTORS®
With more than 114,000 members, the Texas Association of REALTORS® is a professional membership organization that represents all aspects of real estate in Texas. We are the advocate for REALTORS® and private property rights in Texas. Visit texasrealestate.com to learn more.
CONTACT:
Morgan Moritz
Pierpont Communications
+1-512-448-4950
[email protected]
Logo – https://mma.prnewswire.com/media/175272/texas_association_of_realtors_logo.jpg
SOURCE Texas Association of Realtors
Gerawan Applauds the California Supreme Court’s Decision to Affirm the Right of Farmworkers to Have Their Votes Counted
FRESNO, California, Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The California Supreme Court yesterday unanimously rejected a bid by the United Farm Workers of America (UFW) and the California Agricultural Labor Relations Board (ALRB) to overturn a court order directing the ALRB to count the ballots in one of the largest decertification elections in California agricultural labor history.
The UFW won an election at Gerawan in 1990. In 1995, the UFW inexplicably disappeared without attempting to bargain for a contract. After returning in 2012, the UFW demanded that the ALRB impose a contract that would require Gerawan farmworkers to pay the UFW to keep their jobs. The decertification election was held on November 5, 2013, after a majority of Gerawan farmworkers asked to decide whether to oust the UFW as their bargaining representative.
At the request of the UFW, the ALRB refused to count the ballots, concluding that it is “impossible to know” whether the workers’ request for an election represented their “true sentiments” when it came time to vote.
On May 30, 2018, the California Court of Appeal in Fresno reversed the Board, and directed it to count the ballots. “Unfortunately,” the court said, “the Board was apparently so zealous to punish this employer, it lost sight of the importance of the election itself” and “unnecessarily disenfranchised the workers without any meaningful consideration of whether the employer’s conduct reasonably impacted the worker’s freedom of choice in the election.”
The UFW and the ALRB asked the California Supreme Court to reverse this decision, claiming that the court lacked the power to “interfere” with the ALRB’s oversight of elections. “Yesterday’s decision reaffirms the fundamental principle that open and transparent government is an essential check against the arbitrary exercise of official power,'” said David A. Schwarz, counsel for Gerawan.
Dan Gerawan, co-owner of Gerawan Farming, applauded yesterday’s decision: “Our family has consistently maintained that we will honor the results of the election, once we know the election results. We hope that the ALRB will finally do the same, and immediately count the ballots.”
Excerpts from the court decision the ALRB and UFW wanted the California Supreme Court to overturn:
- “Contrary to the Board’s heavy-handed approach to this issue, it has long been recognized that although the state has power to regulate unions and labor relations, it must not trespass upon the domains set apart for free speech and free assembly’ in how it applies such laws.” (p. 81)
- “[T]he Board sought to justify its result with the perplexing statement that ‘it is impossible to know whether the signatures gathered in support of the decertification petition represented the workers’ true sentiments.’ The . . . . Board’s inability to divine the employees’ subjective motives for signing the petition is not a basis to either strike the petition or nullify the election.” (p. 131, n. 120).
- “We find the Board’s secretive approach troubling, especially in light of the fundamental principle that open and transparent government are an essential check against the arbitrary exercise of official power.” (p. 110, n. 106)
- “In view of these serious concerns that may arise where (as here) the Board refuses to tally election ballots, we call upon the Legislature to consider whether legislative action is needed to prevent such occurrences in future cases.” (p. 110, n. 106)
- “[W]e are convinced that the [Board’s] approach is fatally inconsistent with the ALRA because it fails to accord sufficient value, weight and importance to the employees’ fundamental right to choose via secret ballot election. Indeed, it virtually ignores that right.” (p. 123)
Logo – https://mma.prnewswire.com/media/157126/gerawan_farming_logo.jpg
Photo – https://mma.prnewswire.com/media/216285/gerawan_farming.jpg
Photo – https://mma.prnewswire.com/media/216284/gerawan_farming.jpg
SOURCE Gerawan Farming
Goya Foods Partners With Make-A-Wish New Jersey To Grant Teenage Girl’s Wish To Have A Quinceañera
JERSEY CITY, N.J., Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — 15-year-old Sharlin from Andover, New Jersey, experienced a special, cultural milestone in her life – a Quinceañera party in her honor. Sharlin’s wish, hosted at Perona Farms in Andover, was granted in partnership with Goya Foods and Make-A-Wish New Jersey. Through the long-established Goya Gives program, Make-A-Wish and Goya joined together to create an unforgettable experience for Sharlin and her family.
“Every little girl dreams of being a princess one day and we are so happy to be a part of making Sharlin’s wish come true,” says Rafael Toro, Director of Public Relations of Goya Foods. “Through Goya Gives, we are able to make meaningful contributions and a difference in the lives who need it the most.”
Make-A-Wish creates life-changing wishes for children with critical illnesses. Sharlin, diagnosed with a critical heart condition, declared that her one true wish was to celebrate this significant moment in her life, consistent with her Mexican culture, with her closest friends and family. Sharlin’s heart condition has presented many struggles for her, but she has faced them with courage and a positive attitude. When Sharlin’s mother, Maricruz, was told Sharlin’s wish for a Quinceañera would be granted, she began to cry tears of joy.
The evening began with Sharlin and her family arriving to Perona Farms in a horse-drawn carriage, greeted by over 75 guests including friends, family, Make-A-Wish staff, volunteers, and friends from Goya. Through their partnership, Goya provided financial support of Sharlin’s wish to cover costs of the celebration, in addition to working with community partners and securing a fully-donated dress and custom fitting for Sharlin from Arecia’s Creations in Weehawkin, designing and printing event invitations, and providing volunteers to assist in the successful execution of the event.
“How proud are we to call Goya a partner as we celebrate Sharlin on this special night,” shared Tom Weatherall, President & CEO of Make-A-Wish New Jersey. “They have continued to go above and beyond in their commitment to making Sharlin’s wish a life-changing experience, giving hope, strength and joy to a child when she needs it most.”
In addition to the horse-drawn carriage, the evening included a special dance with her father, traditional ceremonies, food, music, dancing, and a celebration of Sharlin.
Goya Gives is a national initiative committed to promoting and supporting the overall well-being of the community through social responsibility, environmental initiatives and company values.
For more information on Goya Gives, please visit, goya.com and for more on Make-A-Wish New Jersey, visit nj.wish.org.
About GOYA
Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world. The combination of authentic ingredients, robust seasonings and convenient preparation makes Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com.
ABOUT MAKE-A-WISH®
Make-A-Wish creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in more than 50 countries worldwide. Together, generous donors, supporters, staff and more than 35,000 volunteers across the U.S., grant a wish every 34 minutes, on average, somewhere in the country. Since 1980, Make-A-Wish has granted more than 300,000 wishes to children in the U.S. and its territories; more than 15,400 in 2017 alone.
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MAKE-A-WISH NEW JERSEY |
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Michael Dominick, Director of Communications |
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[email protected] / 215-272-5032 |
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GOYA |
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Natalie J. Maniscalco |
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RETRO Media NYC |
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[email protected] / 845-659-6506 |
Make-A-Wish®
New Jersey
Samuel & Josephine Plumeri
Wishing Place
1384 Perrineville Road
Monroe Township, NJ 08831
Video – https://www.youtube.com/watch?v=317SyxknyQY
Logo – https://mma.prnewswire.com/media/143145/goya_foods_logo.jpg
SOURCE Goya Foods
del Sol Foundation and Faith-based Community Organizations Collaborate to Launch Largest and Most-Ambitious Energy Security Project in History of Puerto Rico
LOS ANGELES, Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — The del Sol Foundation for Energy Security, a non-profit organization founded by members of sonnen Inc. and individuals from other organizations to oversee the implementation of humanitarian microgrids for relief following Hurricane Maria, today announced the launch of the ‘Lighthouse Project.’ This initiative is a first-of-its-kind attempt to outfit 3,000 places of worship, community centers, schools and hospitals with solar + storage technology capable of empowering communities and serving as a beacon of hope in the face of hurricanes and power outages.
Commencing immediately, the del Sol Foundation – using energy storage technology coupled with rooftop solar arrays – will begin outfitting 500 sites located throughout the island. Microgrids installed during this first phase will ultimately be capable of providing services to up to 250,000 people per day. Planned microgrids at church locations will include a wide variety of assistive technology including refrigerators, air conditioning units, LED lighting, router and cell phone charging capabilities, hot plate cookers, washing machines, clean water filtration systems and even mini-pharmacies – all capable of 13 consecutive hours of operation per day. The entire fleet of 3,000 planned microgrids has the potential to reach 1.5 million people.
The Lighthouse Project is made possible through the charitable efforts and donations of many, starting with the faith-based community in Puerto Rico and its extensive network, which reaches the continental United States. Led by Pastor Aníbal Heredia, Founder of the Puerto Rico Faith-Based and Community Initiatives, these faith-based organizations are driving the adoption of renewables as a means of protecting residents of the island from power outages during future storms.
Pastor Heredia is widely-recognized as the architect of an expansive faith-based network that relies upon leaders identified and installed in each of the 78 municipalities throughout Puerto Rico. The Lighthouse Project has secured signatures and commitment from all 78 Faith Office Directors, as well as 700 signatures from Faith leaders across the island. Empowered by the prospect of lasting change, these Faith Office Directors will serve as managers for each outfitted religious center, and convene in September to discuss fundraising and deployment. It is this vision that will not only enable the use of technology for energy security, but will more importantly empower communities throughout the island to collaborate and develop these sites with inspiring strength and determination.
“Having spoken with so many leaders at religious sites throughout the island, it’s become clear to me that the work at hand represents something greater than just day-to-day energy use, but about working in unison to create a lasting infrastructure to support our people and the future of Puerto Rico,” said Pastor Anibal Heredia, Founder of the Puerto Rico Faith-Based and Community Initiatives. “This project has truly become a movement for Hispanic people, the United States and hopefully individuals around the world to understand that no situation is so dire as to give up hope. In this crucial time, Puerto Rico urgently needs this project and we are counting on one another to ensure the vision comes to fruition.”
Another individual who has provided extensive support via his tireless commitment to serving the underprivileged and less-fortunate is Henry C. Lozano, Deputy Assistant to President George W. Bush, and Director of the USA Freedom Corps. With an extensive network of high-profile donors and philanthropic individuals and organizations, Mr. Lozano has generated significant interest and attention throughout the continental United States as well as in Puerto Rico, where he has visited several times.
“I have been so honored and humbled to work alongside Pastor Heredia, members of the del Sol Foundation, and most importantly, the people of Puerto Rico, who have provided some tremendous inspiration to those fortunate enough to witness it,” said Henry C. Lozano, Advisor to the del Sol Foundation. “Powered by the sun and united by a community vision, we will help these impoverished areas and our fellow Americans who inhabit them create a future they can depend on and be proud of.”
Similar to the previous 12 microgrid locations established by the Foundation following Hurricane Maria, new sites will be used for life-changing purposes such as shelters for refugees, kitchens, clean water filtration systems, community centers, schools, laundromats and more. An independently-managed 501(c)(3), del Sol possesses a clear vision of providing “a hand up, not a handout” to Puerto Rican communities ravaged by storms and in desperate need of power. The technological capabilities enable citizens to become agents of change, fostering collaboration among some of the most disadvantaged communities in the United States at a time they needed support the most.
“I am truly honored to work alongside individuals such Pastor Anibal Heredia and Henry C. Lozano, among others from the Puerto Rican and mainland U.S. communities as we seek to build a ‘Lighthouse energy security shield’ for the people of Puerto Rico,” said Blake Richetta, President at del Sol Foundation. “Since the first donated microgrid last fall, the entire del Sol team has been inspired by the way those battling challenges far more difficult than our own came together to rebuild parts of the island. We have learned that solar + storage technology is simply the tool enabling local leaders and citizens to empower one another and lift up an entire community, creating an impact that lasts far beyond simple day-to-day energy, and serving as the future for the people of Puerto Rico.”
The general public is also encouraged to contribute to this groundbreaking vision for energy security, as the del Sol Foundation continues to solicit donations from people from around the world committed to supporting the intersection of technology and human empowerment taking place in Puerto Rico. The del Sol Foundation website donation portal can be found here: https://www.delsolfoundation.org/take-action/
About del Sol Foundation for Energy Security.
The del Sol Foundation for Energy Security is a 501(c)(3) organization founded in 2017. The Foundation is an independent entity whose mission is to provide aid to individuals and entire communities in need, including those impacted by energy instability, who would benefit from clean, reliable and affordable energy. The Foundation’s work in Puerto Rico serves as an example of success in effectively engaging and empowering local community leaders, citizens and businesses with “a hand up, not a handout” and producing true resiliency in the face of natural disasters. http://www.delsolfoundation.org/
Logo – https://mma.prnewswire.com/media/743610/del_sol_foundation_energy_security_logo_Logo.jpg
SOURCE del Sol Foundation for Energy Security
MoneyGram Launches Money Transfer Service to all Mobile Wallets in Ghana
ACCRA, Ghana, Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ:MGI) and Zeepay, a mobile financial services company, announced today a new partnership that enables customers around the world to send money directly to more than 11 million mobile wallets in Ghana. With this new service, MoneyGram becomes the only leading money transfer provider in the country to offer consumers three different options to pick up funds from over 200 countries around the world.
“This is an important milestone for MoneyGram in Ghana as we’re now offering real-time, seamless service to our customers and giving them more choices about how to receive their funds – at a physical location, directly to a bank account or a mobile wallet,” said Grant Lines, MoneyGram’s chief revenue officer. “Giving consumers the flexibility to choose between digital and cash pick-up is, and will continue to be, a competitive advantage for the company.”
Funds can be sent via MoneyGram online or at any one of MoneyGram’s thousands of locations in 200 countries and territories around the world into mobile wallets in minutes. Money can be accessed 24/7 and used instantly for purchasing goods and services online. The receiver may also pick up their remittance in cash at over 2,000 banking partners’ locations across the country or have it debited into a bank account.
“Together with MoneyGram, we are building the future digital payments ecosystem in Ghana. I look forward to seeing the launch of similar services in other African countries,” said Andrew Taki Appiah, managing director at Zeepay.
According to the World Bank, in 2017, $2.2 billion flowed into Ghana, mainly from the United States ($585 million), Nigeria ($395 million), the United Kingdom ($286 million), Italy ($145 million) and Germany ($115 million).
For more information about the service, please visit www.moneygram.com.gh
#moneygramnews
About MoneyGram International
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.
Media Contact:
Michelle Buckalew
Tel: +1 214-979-1418
[email protected]
Logo – https://mma.prnewswire.com/media/600838/MoneyGram_International_Logo.jpg
SOURCE MoneyGram
March Of Dimes Praises Passage Of S. 3029, The PREEMIE Reauthorization Act Of 2018
WASHINGTON, Sept. 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — March of Dimes hailed U.S. Senate passage today of S. 3029, the PREEMIE Reauthorization Act of 2018, a bill to renew key laws aimed at preventing and treating preterm birth and its complications.
“Preterm birth continues to be an under-recognized and under-appreciated crisis in maternal and child health,” stated March of Dimes President Stacey D. Stewart. “Today, one in every 10 U.S. babies is born too soon, placing them at risk for a range of health consequences. Passage of the PREEMIE Act reaffirms the Senate’s commitment to ensuring that every pregnancy is healthy and every baby gets the best possible start in life.”
The PREEMIE Reauthorization Act renews a range of federal programs that support research, education and prevention efforts related to preterm birth. It would renew the Secretary’s Advisory Committee on Infant Mortality and update its charge to include issues like maternal mortality and maternal immunization. S. 3029 would also create a new federal interagency committee to coordinate the many federal programs that impact preterm birth prevention either directly or indirectly. More information on the legislation is available here.
The PREEMIE Act is supported by a wide range of organizations committed to maternal and child health along with March of Dimes, including the American College of Obstetricians and Gynecologists, the American Academy of Pediatrics, the Association of Maternal and Child Health Programs, and the Children’s Hospitals Association. A full list of organizations supporting the bill may be found here.
“March of Dimes is grateful to Senators Lamar Alexander and Michael Bennet for being steadfast champions of maternal and child health for many years,” Ms. Stewart added. “This important step forward would not have been possible without their tireless support.”
S. 3029 now proceeds to the House of Representatives. A companion bill, H.R. 6085, is sponsored by Reps. Anna Eshoo (D-CA) and Leonard Lance (R-NJ) and has bipartisan support.
About March of Dimes
March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every family can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we stand up for every mom and every baby. Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook or follow us on Instagram and Twitter.
Logo – https://mma.prnewswire.com/media/513643/March_of_Dimes_Foundation_Logo.jpg
SOURCE March of Dimes
Hennessy Releases New Content Spotlighting World-Champion Boxer Canelo Álvarez’s “Never Stop. Never Settle.” Journey
NEW YORK, Sept. 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Hennessy, the world’s best-selling Cognac, releases a series of video vignettes and still photography featuring world-champion boxer Canelo Álvarez who, like Hennessy, recognizes the importance of heritage and family in the unwavering pursuit of excellence.
The similarities between Hennessy and Canelo are striking: both possess a unique savoir-faire and a relentless quest for excellence. As the youngest of seven brothers, Canelo is the only one to become a world champion. He and his Golden Boy network represent a passion and love for the sport of boxing and dedication to family and country, much like Hennessy itself.
Now in its second year, Hennessy’s partnership with Oscar De La Hoya’s Golden Boy Promotions includes an integrated marketing campaign featuring original content, in addition to digital micro-videos, special events, and cross-channel promotions intended to entertain and inspire.
Hennessy invites boxing fans across the globe to enjoy this specialty V.S.O.P Privilège cocktail while watching this weekend’s match:
Hennessy V.S.O.P Privilège JALAPEÑIA
- 1 1/2 oz Hennessy V.S.O.P Privilѐge
- 3 oz pineapple juice
- Jalapeño slice
- Garnish: Pineapple wedge & basil leaf
- Glass: Rocks glass
Method: Shake all ingredients in a shaker and serve over ice with a basil leaf garnish.
To view/download the new creative please click HERE.
For more information, please log on to www.Hennessy.com/US
About Hennessy
From the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the Maison has upheld since its creation: the transmission of a unique savoir-faire, the constant (con)quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious Cognacs in the world.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Privé, Paradis, Paradis Imperial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com.
About Golden Boy Promotions
Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the world and has worked with networks such as HBO, Estrella TV, ESPN, TeleFutura, FOX Sports 1, FOX Deportes, Televisa and TV Azteca. The company has also promoted some of the top boxing events in the history of the sport including De La Hoya vs. Mayweather, Mayweather vs. Canelo and other notable pay-per-view fights featuring fan-favorites Canelo Alvarez, Bernard Hopkins, Juan Manuel “Dinamita” Marquez, Miguel Cotto, Marco “Baby Faced Assassin” Antonio Barrera, Erik “El Terrible” Morales and Sugar Shane Mosley.
For more information, visit www.goldenboypromotions.com, follow on Instagram and Twitter at @GoldenBoyBoxing and like on Facebook at www.facebook.com/GoldenBoyBoxing.
Photo – https://mma.prnewswire.com/media/743271/Hennessy.jpg
Photo – https://mma.prnewswire.com/media/743272/Hennessy.jpg
Photo – https://mma.prnewswire.com/media/743273/Hennessy.jpg
Photo – https://mma.prnewswire.com/media/631050/Hennessy_Logo.jpg
SOURCE Hennessy
Olympic And Professional Athletes Launch Switch4Good Coalition To Expose Hidden Dairy Epidemic
LOS ANGELES, Sept. 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — According to the National Institutes of Health, more than 65 percent of all humans are cow’s milk intolerant. This urgent public health crisis impacts an estimated 30-50 million Americans and has been linked to serious health hazards including cancer, diabetes, obesity, and other chronic diseases. Despite the staggering statistics and research behind this hidden epidemic, most of the population remains unaware of the threats that cow’s milk could be posing to their health.
In a groundbreaking response to this crisis, Switch4Good – a coalition comprised of Olympic and professional athletes, supported by a team of health professionals and trainers – launched with a mission to educate the public on the dangers of dairy.
More than 80 of the Switch4Good doctors, scientists, and Olympic, professional, and amateur athletes joined forces at the first-ever Dairy-Free Athlete Summit in August to dispel the myth that dairy is a health food. The attendees discussed personal experiences, data, research, and health while planning strategic actions to educate the public about this hidden epidemic.
“Dairy is not health food. It is a marketing campaign and it is making people sick,” says Switch4Good founder and Olympian Dotsie Bausch. “The industry’s multi-million dollar ad campaigns are often misleading, and it is time we stand up and say no more to the dairy industry.”
The Switch4Good coalition plans to actively hold the dairy industry accountable for its misleading health claims. In addition to the growing number of Olympic and professional athletes leading the movement, thousands of amateur athletes and dedicated influencers are participating in the campaign on their social media channels. Collectively, the coalition of athletes will use a combination of testimonials, social media campaigns, and public speaking appearances to share their personal experiences of improved health and performance after dropping all dairy products from their diet.
“I’ve never come across an athlete that drinks milk during a performance, or milk to start a performance. Dairy is a substance that I took away one day, and the next day I could just breathe better,” says Malachi Davis, Olympic track & field runner. “When you are training for the Olympics, you have to use every single advantage possible.”
The Research: Cow’s Milk Doesn’t Do A Body Good
Research proves that drinking cow’s milk increases mucus in a person’s lungs, and many Switch4Good athletes can attest to the fact that eliminating cow’s milk allowed them to begin to breathe much easier and better. Further, cow’s milk can increase stress hormones, causing a person’s body to store belly fat while simultaneously lowering muscle mass and bone density. Recent research proves that additional dangers of dairy consumption include increased risk of cancer, diabetes, osteoporosis, obesity, and heart disease.
“We don’t need milk for health or performance,” says Dr. James Loomis, a Switch4Good advisor, medical director of the Physicians Committee for Responsible Medicine Barnard Medical Center, and Super Bowl winner as the St. Louis Rams team doctor. “The long-term adverse consequences far outweigh any short-term perceived benefit.”
Studies also show that people of color are exceptionally more at risk for allergies and intolerances to cow’s milk. On average, 98% of Asian Americans, 90% of Native Americans, 75 to 80% of African Americans, 65% of Hispanics, and 83 to 100% of Ashkenazi Jews are lactose intolerant. While some European Americans have a lower rate of intolerance, the epidemic still affects a large portion of the population.
“For more than 50 years, scientific and medical journals have published research supporting a plant-based diet and exercise for chronic disease prevention. Yet, it’s still being ignored, belittled, and opposed by government agencies and many in the medical community due to lack of exposure, limited nutrition education in medical schools, special interest groups and conflicts of interest,” says Eric Sternlicht, Ph.D., Associate Professor of Health Sciences at Chapman University and President of Simply Fit, Inc. a nutrition and exercise consulting corporation in Orange, CA. “In addition to preventing disease, a whole foods, plant-based diet is optimal for athletic performance for many reasons.”
S4G Response: Olympic Inspired Launch
With this data and research in mind, the Switch4Good coalition of athletes joined forces with a mission to prove that eliminating dairy can improve health, increase athletic performance, and aid in faster recovery.
The early roots for the Switch4Good initiative began in February 2018, when its initial members teamed up to release a commercial. The PSA aired during the closing ceremonies of the 2018 Winter Olympic Games and featured six former Olympians, each detailing the health benefits they personally experienced after eliminating dairy from their diets. The Switch4Good commercial was a direct response to the dairy-sponsored “Milk Life” marketing campaign born from the industry’s partnership with the United States Olympic Committee.
“We may not have access to big dairy’s slick advertising agencies or lobbyists, but we have the power of our voices, and we felt now was the time to share our truth,” says Rebecca Soni, six-time Olympic medalist and former world record-holder in swimming.
“As an athlete and a mom, I feel the need to share what I’ve learned and experienced firsthand about the dangers of dairy products,” says Kara Lang, who represented Canada at two FIFA World Cups and Olympic games and played club soccer for the Vancouver Whitecaps.
After receiving an overwhelming response and extensive media coverage from their television campaign, the athletes decided to formalize and grow the coalition.
“I’ve heard from athletes around the world who are expressing interest and support,” says Bausch. “We know what we are up against, but we’re ready. Competition is in our blood.”
About Switch4Good
Switch4Good is a coalition-based nonprofit dedicated to telling the truth about the dangers of dairy. Backed by Olympic and professional athletes as well as doctors, researchers, allergists, nutritionists and trainers, Switch4Good’s mission is to empower people to take control of their health and performance. The coalition’s focus is on sharing personal stories and supporting the growing community of dairy-free athletes. For more information, please visit switch4good.org.
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SOURCE Switch4Good