ETCO: Authorities from 15 Latin American countries meet to discuss how to fight contraband

August 28, 2018

SAO PAULO, August 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — This week the Latin American Anti-Contraband Alliance (ALAC) is meeting for the first time in Brazil. The objective of the event, which includes authorities and specialists from 15 countries, is to establish shared actions between governments and civil entities to fight the illegal trade of products such as cigarettes, textiles, drinks, sporting goods, audio-visual products, and food.

The commitment to fighting smuggling is a challenge for all Latin American countries. Edson Vismona, President of the Brazilian Institute for Ethics in Competition (ETCO) and Co-President of ALAC, believes the presence of 15 countries from the region is extremely significant. “Brazil and the other member countries are currently suffering from contraband cigarettes that are smuggled in from Paraguay, especially in the Southern Cone. The statement made by President Mário Abdo Benítez that fighting smuggling and fraud are commitments of the new government, is very important,” Vismona said.

Vismona believes that in addition to integration among the member countries, it is necessary to adopt measures on different fronts in order to fight contraband. “Actions need to be taken by everyone in the areas of tax, regulatory, policing and control, diplomatic, and legislative, since this is a multifaceted problem that impacts all of society,” he said.

In 2017, for example, Brazil became the largest global market for illegal cigarettes, with 48% of the brands sold in the country smuggled in from Paraguay. This is the type of trade that brings great losses to Brazil, with more than R$ 43 billion in taxes not collected since 2011, which amount could have gone back to benefit the Brazilian people. And in Paraguay, the activities of criminal organizations cause increased violence, encourage corruption, theft of freight, drug trafficking, arms trafficking, and money laundering in the region.

Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Honduras, Mexico, Panama, Paraguay, Peru, Uruguay and Venezuela are all members of ALAC.

Flávio Simonetti
+55 (11) 99393-2161

SOURCE ETCO

(Español) Con 3 SOLD OUT épicos CHAYANNE® arrancó la gira “Desde el Alma” en Estados Unidos

August 28, 2018

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New Nielsen Report Examines the Impact of Digital Technologies on the Lives of Latinx Consumers

August 28, 2018

NEW YORK, Aug. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today, Nielsen released Descubrimiento Digital: The Online Lives of Latinx Consumers, the second report in the company’s 2018 three-part diverse intelligence series focusing on the adoption and influence of multicultural consumers in the digital landscape. The report highlights how the digital usage of Hispanic consumers has amplified their influence on American culture.

Technology is transforming Latinx consumer behavior, from shopping to communication and media consumption. The report chronicles how these changes are informing society at-large and provides insights about how brands can better reach this important consumer group—the majority of whom were born or grew up in the internet age (60% versus only 40% of non-Hispanic Whites, according to the report). This means today’s Hispanic consumers didn’t transition to the internet; they were raised with it.

“The combination of relative youth, demand for cultural connectivity and accelerated digital fluency has positioned the Latinx community as cultural trendsetters,” remarked Stacie de Armas, Vice President, Strategic Initiatives & Consumer Engagement at Nielsen. “Technology has fundamentally changed the consumer experience for the Latinx community, who are making digital gains and advancements at a faster rate than the total market. This, combined with cultural behaviors, has created important differences in the way today’s Hispanics digitally communicate, inform, shop, consume content and mobilize for social justice.”

Nielsen’s Diverse Intelligence Series, which has become a leading industry resource, is aimed at helping marketers better understand and reach diverse consumers through data-driven insights. Descubrimiento Digital showcases demographics of the Hispanic population, including its relative youth, longer life expectancy, larger multigenerational households and its purchase and media preferences. One preference, for instance, is a favorable regard for socially-conscious brands and social networking.

“Digital spaces create opportunities for brands to authentically engage Hispanic consumers,” said Lillian Rodríguez-López, co-chair of Nielsen’s Hispanic/Latinx Advisory Council, and Vice President, Public Affairs and Communications at CC1 Companies. “Nielsen’s long term commitment to illustrating the market potential of diverse consumers is equally a commitment to the long-term sustainability of their clients’ businesses. Leveraging digital to establish relationships with us today will have a lasting bottom line impact for businesses well into the future.”

Highlights of Descubrimiento Digital: The Online Lives of Latinx Consumers include:

The Hispanic youth phenomenon means connecting with Latinx consumers in culturally relevant ways is imperative for brand survival and growth.

Hispanics have younger median age (27 vs. 42 for non-Hispanic Whites) and longer life expectancy (82 vs. 78.7 for non-Hispanic Whites), meaning they have 18 more years of effective buying power than non-Hispanic Whites.
57% of Hispanics agree they are more likely to purchase brands that support a cause they care about (over-indexing non-Hispanic Whites by 9%), and 43% agree they expect the brands they buy to support social causes (over-indexing by 26%).

U.S. Hispanics’ relative youth and digital proclivity make them pacesetters for technology trends.

53% of U.S. Hispanics agree they prefer products that offer the latest in new technology, and 36% agree they like to have a lot of gadgets, over-indexing non-Hispanic White consumers by 32%.
With 27% of Hispanics living in multigenerational households, younger Latinx generations have great influence on older Hispanics. Hispanics 50 and older over-index their non-Hispanic White counterparts by 36% for agreeing they like to have a lot of electronic gadgets.

Given the majority of Hispanics raised in the internet age, the web is their go-to resource for just about everything with social media of particular value.

Hispanics over-index for the amount of time they spend on social media, with 52% spending at least one hour per day on these sites, compared with 38% of non-Hispanic Whites, and 24% spending three or more hours per day, compared with 13% of non-Hispanic Whites.
Hispanics share social media content five times more often than non-Hispanic Whites.

Hispanics are motivated to buy online through deals and word-of-mouth reviews and regard digital advertising favorably.

82% of Hispanics agree that the internet is a great way to gather information on products and services they’re considering purchasing, and 78% agree it is a great way to buy products.
Hispanics over-index on reading online reviews before purchasing a product, and 38% agree they like to share their opinions about products and services by posting reviews and ratings online (over-indexing non-Hispanic Whites by 46%).

For more details and insights on the report, download Descubrimiento Digital: The Online Lives of Latinx Consumers. Nielsen also encourages Latinx consumers in the U.S. to make their voices heard by taking an active role on how their culture is represented in the media. Please visit http://nielsen.com/latinos to register and learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows) using hashtag #NielsenKnows.

About Nielsen’s Diverse Intelligence Series
In 2011, Nielsen launched the Diverse Intelligence Series, a robust portfolio of comprehensive reports which focuses solely on diverse consumers’ unique consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. To learn more about Nielsen’s Diverse Intelligence research series, visit www.nielsen.com.

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

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SOURCE Nielsen

2019 Honda Insight Named Top Safety Pick+ by IIHS

August 28, 2018

TORRANCE, California, Aug. 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2019 Honda Insight has earned the 2018 Insurance Institute for Highway Safety’s (IIHS) highest overall safety rating of TOP SAFETY PICK+. The award is thanks to top ratings of “GOOD” in all crashworthiness tests, a standard “GOOD” rating for the Insight’s LED headlights and a “SUPERIOR” rating for the Collision Mitigation Braking System™ (CMBS™) feature of the standard Honda Sensing^® suite of advanced driver-assistive and active safety technologies.

“Insight continues to prove that it’s much more than just a pretty face with great fuel-efficiency ratings.” said Ray Mikiciuk, assistant vice president of Honda Automobile Sales. “With standard Honda Sensing^® active safety tech and a TOP SAFETY PICK+ rating, Insight is a hybrid with some serious safety chops.”

To qualify for the 2018 TOP SAFETY PICK+ award, a vehicle must earn “GOOD” ratings in the driver-side small overlap front, moderate overlap front, side, roof strength and head restraint tests and an “ACCEPTABLE” or “GOOD” rating in the passenger-side small overlap test. It also needs an available front crash prevention system that earns an “ADVANCED” or “SUPERIOR” rating and available good-rated headlights.

On sale since June 29, the 2019 Honda Insight offers class-leading power and passenger space, universally appealing styling, and an EPA fuel economy rating of 55 mpg¹ city (LX/EX), while simultaneously bringing a new level of driving sophistication and style to the compact hybrid market. All 2019 Insights are equipped with the Honda Sensing^® suite of active safety and driver assistive features as standard equipment.

Insight was engineered to earn top-of-class collision safety ratings, which is proven true by the top rating from IIHS. In addition, Honda expects Insight to earn a 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) in its New Car Assessment Program (NCAP)².

Insight’s standard Honda Sensing^® helps provide greater awareness of driving conditions around the vehicle, in some cases helping drivers maintain lane position and, under certain conditions, is capable of slowing or even stopping the vehicle if it detects a potential front collision. Comprising the Honda Sensing^® suite are Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning; Road Departure Mitigation (RDM) incorporating Lane Departure Warning (LDW); Lane Keeping Assist System (LKAS); and Adaptive Cruise Control (ACC).

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Insight, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda brand vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Safety Leadership
Honda has a long history of leadership in the development and application of advanced technologies designed to enhance the safety of all road users, including automobile occupants, motorcycle riders and pedestrians. The company operates two of the world’s most sophisticated crash test facilities, in Ohio and Japan, and is responsible for numerous pioneering efforts in the areas of crashworthiness, airbag technology, collision compatibility and pedestrian safety.

Toward Honda’s goal of a “zero-collision society,” the company is broadly applying Honda Sensing^® and AcuraWatch™ advanced safety and driver-assistive technologies, now on more than one million combined vehicles on U.S. roads today. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly-automated vehicles of the future. Honda is targeting 2020 for the deployment of vehicles with highly automated highway driving capability and 2025 for the technological achievement of SAE Level 4 automated vehicles for personal use.

¹ Based on 2019 model-year EPA ratings for LX/EX models. Use for comparison purposes only. Your MPG will vary depending on driving conditions, how you drive and maintain your vehicle, lithium-ion battery pack age/condition and other factors.

² Government 5-Star Safety Ratings are part of the National Highway Traffic Safety Administration’s (NHTSA’s) New Car Assessment Program (www.SaferCar.gov)

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SOURCE American Honda Motor Co., Inc.

(Español) LOS MÁXIMOS EXPONENTES DE LA MÚSICA CUBANA, GENTE DE ZONA DICEN PRESENTE EN “EL CUBATONAZO- EL CONCIERTO”

August 28, 2018

Sorry, this entry is only available in Español.

(Español) Con 3 SOLD OUT épicos CHAYANNE® arrancó la gira “Desde el Alma” en Estados Unidos

August 27, 2018

Sorry, this entry is only available in Español.

Acura Takes Center Stage at Monterey Car Week With Global Debut of 2019 NSX

August 27, 2018

TORRANCE, California, Aug. 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — Acura introduced the 2019 NSX supercar and continued a compelling presence in Monterey as it showcased the brand’s full lineup along with a celebration of Acura’s motorsports programs. Acura was well represented at the prestigious annual gathering with a cadre of road and racing vehicles, including the new 2019 NSX and its racing cousin, the NSX GT3, competing in sportscar series around the world, the ARX-05 Daytona Prototype, campaigned by Team Penske, and the all-new 2019 RDX, boasting Acura’s next-generation of design, performance and technology.

2019 NSX Debuts During Monterey Car Week
Making its global debut during Monterey Car Week and on display at The Quail, A Motorsports Gathering, the 2019 Acura NSX boasts new design cues, and fresh color schemes, including a vibrant Thermal Orange Pearl paint, and Indigo blue and full Red leather options for the interior. Additionally, the 2019 NSX receives a host of chassis enhancements including stiffer stabilizer bars, a new grippier tire and software tuning designed to elevate performance in all driving situations—whether on the street or race track. The result is a supercar even more responsive to the will of the driver, leading to a nearly 2-second faster lap time around the legendary Suzuka Circuit.

The 2019 NSX further sharpens the performance and prestige of Acura’s one-of-a-kind hybrid exotic, the only supercar made in America and the only one utilizing electric motors to enhance all aspects of dynamic performance. The NSX is powered by Acura’s Sport Hybrid SH-AWD^® technology consisting of a twin-turbocharged mid‑mounted V6 engine paired with a 9-speed dual clutch transmission (9DCT) and integrated electric Direct Drive Motor and a torque-vectoring Twin Motor Unit at the front axle. Full details of the 2019 NSX can be found here: AcuraNews.com/2019NSX

The 2019 NSX is available for order today, with U.S. deliveries slated to begin in October. The NSX is produced at the bespoke Performance Manufacturing Center (PMC) in Marysville, Ohio, a dedicated production facility that utilizes expert technicians and cutting-edge construction methods and materials to ensure the highest levels of quality and precision craftsmanship.

Carmel-By-The Sea Concours on the Avenue
Acura began its week of activities in Monterey as the exclusive automotive sponsor of the Carmel-By-The Sea Concours on the Avenue (COTA) on Tuesday, August 21. In its sixth year of involvement with the event, Acura showcased its lineup of luxury vehicles in Carmel’s historic Devendorf Park, led by the just-launched 2019 RDX, America’s best retail-selling luxury compact SUV¹. Also on display were the latest additions to Acura’s rich motorsports legacy, the NSX GT3 race car, which is currently in the running for the Manufacturer, Team and Drivers’ Championships in the IMSA WeatherTech SportsCar Championship, and the ARX-05 prototype race car, which Acura Team Penske has raced to multiple poles and podiums, including a win at the Acura Sports Car Challenge at Mid-Ohio, all in its inaugural competition season. Other models on display at COTA were a number of Acura A-Spec sport appearance variants including the 2019 TLX A-Spec sport sedan and new MDX and RDX A-Spec SUVs.

The Quail, A Motorsports Gathering
Acura was back for 2018 at The Quail, A Motorsports Gathering, on Friday, August 24, as the premier automotive sponsor for one of the week’s most esteemed events. The Quail featured a selection of Acura products including the new 2019 NSX in Thermal Orange Pearl and 130R White, as well as the NSX GT3 and ARX-05 Daytona Prototype race cars. Also on display at the Quail Lodge & Golf Club were the 2019 RDX and MDX A-Spec SUVs.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, representing the original values of the Acura brand – a commitment to evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the five-passenger RDX luxury crossover SUV, the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV and the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Five of the six models in the Acura lineup are made exclusively in Ohio, using domestic and globally-sourced parts, including the ILX and TLX luxury sports sedans (Marysville Auto Plant), the RDX and MDX luxury SUVs (East Liberty Auto Plant) and the Acura NSX supercar, which is built to order at the Performance Manufacturing Center in Marysville, Ohio.

For More Information
Additional media information including pricing, features & specifications and high-resolution photography is available at AcuraNews.com. Consumer information is available at Acura.com. Follow Acura on social media at Acura.us/SocialChannels.

¹ Based on Urban Science retail sales data 2018CYTD July.

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SOURCE Acura

‘Canelo vs. GGG 2’ – Historic Rematch Between Canelo Alvarez and Gennady Golovkin – Live in Movie Theaters September 15

August 27, 2018

DENVER, Aug. 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — Lineal Middleweight World Champion Canelo Alvarez (49-1-2, 34 KOs) and WBC/WBA/IBO Middleweight World Champion Gennady Golovkin (37-0-1, 33 KOs) return to the T-Mobile Arena in Las Vegas for a highly anticipated rematch. The first fight sold out in only two weeks, and once again fans across the country will be able to get front-row seats to the 12-round, mega-fight — “Canelo vs. GGG 2” – live at their local movie theater. Fans won’t want to miss this epic match-up of two of the most explosive, heavy-handed fighters in the sport today. And they have promised they will not leave the rematch in the judges’ hands.

The live broadcast of “Canelo vs. GGG 2,” presented by Golden Boy Promotions, GGG Promotions and Fathom Events, is set for Saturday, September 15, 2018 at 8:00 p.m. ET/ 7:00 p.m. CT/ 6:00 p.m. MT/ 5:00 p.m. PT/ 4:00 p.m. AK / 3:00 p.m. HI.

Tickets for “Canelo vs. GGG 2” can be purchased online by visiting www.FathomEvents.com or at participating theater box offices. Fans throughout the U.S. will be able to enjoy the event in more than 450 select movie theaters through Fathom’s Digital Broadcast Network (DBN). A complete list of theater locations is available on the Fathom Events website (theaters and participants are subject to change).

In the co-main event, breakout Mexican star Jaime Munguia (30-0, 25 KOs) will make the second defense of his WBO Junior Middleweight World Title against rugged Canadian contender Brandon “Bad Boy” Cook (20-1, 13 KOs) in a 12-round battle. Former IBF Middleweight World Champion David Lemieux (39-4, 33 KOs) of Montreal, Canada and Irish warrior Gary “Spike” O’Sullivan (28-2, 20 KOs) of Cork, Ireland will go head-to-head in a 12-round middleweight battle that has Fight of the Year candidate written all over it. Former pound-for-pound king and former four-division world champion Roman “Chocolatito” Gonzalez (46-2, 38 KOs) of Managua, Nicaragua will make his highly anticipated return against experienced Mexican warrior Moises “Moi” Fuentes (25-5-1, 14 KOs) in a 10-round super flyweight battle that will open the HBO Pay-Per-View telecast.

Canelo said, “I’m delighted to once again participate in one of the most important boxing events in history,” said Canelo Alvarez. “This second fight is for the benefit and pleasure of all fans who desire to see the best fight the best. This time, [Gennady] Golovkin won’t have any excuses regarding the judges because I’m coming to knock him out.”

Golovkin said, “It feels right that the rematch returns to the scene of the crime. This time there will be no drama with a decision. I won the first fight and left the ring as world champion wearing all the belts. And I am going to win the second fight. It is going to be a record fight and a golden night for me and boxing at T-Mobile Arena.”

Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions said, “There is no better place to host the historic rematch between Canelo and Golovkin than T-Mobile Arena in Las Vegas. Las Vegas on a fight weekend during Cinco de Mayo is electric, and I know fans will travel from around the world to be here to participate in the celebratory atmosphere. Historic boxing matches like Canelo vs. GGG 2 belong in a place like Las Vegas, which offers fans the full and rich experience they are looking for on a big fight weekend.”

“Canelo vs. Golovkin: Supremacy left the fight world clamoring for this epic rematch. We are proud to once again team up with some of the very best in the boxing business to bring this fight to cinemas nationwide,” said Ray Nutt, Fathom Events CEO. “Fight fans are in for a real treat when these warriors head back into the squared circle and we’re excited to be bringing it to their local cinemas.”

For artwork/photos related to “Canelo vs. GGG 2” visit the Fathom Events press site.

Canelo vs. GGG 2 is a 12-round fight for the middleweight championship of the world presented by Golden Boy Promotions and GGG Promotions. Munguia vs. Cook is a 12-round battle for the WBO Junior Middleweight World Title presented by Golden Boy Promotions and Zanfer Promotions. Lemieux vs. O’Sullivan is a 12-round middleweight clash presented by Golden Boy Promotions and Eye of The Tiger Management in association with Murphy’s Boxing. Gonzalez vs. Fuentes is a 10-round super flyweight fight presented by Golden Boy Promotions and GGG Promotions in association with Teiken Promotions and Zanfer Promotions. The event is sponsored by Tecate, “THE OFFICIAL BEER OF BOXING,” Hennessy, “Never Stop, Never Settle,” O’Reilly Auto Parts, Fred Loya Insurance, Interjet, Venom, and Fathom Events. The event will take place Saturday, Sept. 15 at T-Mobile Arena in Las Vegas and will be produced and distributed live by HBO Pay-Per-View beginning at a special time of 8:00 p.m. ET/5:00 p.m. PT. Bout card subject to change without notice.

About Fathom Events
Fathom Events is the leading event cinema distributor with theater locations in all top 100 DMAs® (Designated Market Areas) and ranks as one of the largest overall theater content distributors. Owned by AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom Events offers a variety of unique entertainment events in movie theaters such as live performances of the Metropolitan Opera, top Broadway stage productions, major sporting events, epic concerts, the yearlong TCM Big Screen Classics series, inspirational events and popular anime franchises. Fathom Events takes audiences behind the scenes for unique extras including audience Q&As, backstage footage and interviews with cast and crew, creating the ultimate VIP experience. Fathom Events’ live Digital Broadcast Network (“DBN”) is the largest cinema broadcast network in North America, bringing live and pre-recorded events to 941 locations and 1,496 screens in 181 DMAs. The company also provides corporations a compelling national footprint for hosting employee meetings, customer rewards events and new product launches. For more information, visit www.FathomEvents.com

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SOURCE Fathom Events

LegalShield Announces Launch of Largest Spanish-Speaking Attorney Network in the United States

August 27, 2018

ADA, Oklahoma, Aug. 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — LegalShield, one of North America’s leading providers of affordable legal plans for individuals, families and small businesses, announced today that it will now offer Spanish-language legal plans to serve the more than 58 million Latinos in the U.S.

Through its new provider network of law firms throughout the United States, LegalShield en Español taps into the largest network of Latino and Spanish-speaking lawyers in the country, providing members with all of the same benefits and services as the personal legal plan. Prices start at $24.95.

For a low monthly cost, members get access to the largest network of Latino and Spanish-speaking lawyers in the country. LegalShield en Español members can speak with their law firm to obtain legal advice and consultation, have letters and phone calls completed on their behalf, contract and document review, traffic assistance, Wills and Power of Attorney, among other services. Details can be found at www.legalshield.com/es.

To leverage the investment in technology, LegalShield’s acclaimed mobile app and websites have been adapted into Spanish, and there is a team of bilingual member service representatives to support LegalShield en Español members. The mobile app is available in both iOS and Android.

“Affordable access to justice should not be limited only to English-speakers who can afford expensive lawyers, and it’s clear that the U.S. Latino population has been tragically underserved within the U.S. justice system, ” said Jeff Bell, Chief Executive Officer, LegalShield. “According to the American Bar Association, only five percent of lawyers in the U.S. are Latino and with limited Spanish language-access services in courtrooms, this puts a disproportionate population of residents at a disadvantage in obtaining legal protection. Our goal is to bring accessible and affordable legal services to millions of Latinos throughout the country, using technology to close the justice gap.”

“By signing up for the LegalShield en Español plan, members can feel secure in obtaining crucial legal protection from life’s uncertainties. For many Latinos, it’s crucial to turn to someone who not only speaks the language but understands the culture, ” said Eduardo Casas, LegalShield en Español product lead. “Through the LegalShield en Español Provider Law Firm network, individuals and families can speak with experienced Spanish-speaking lawyers for everything from traffic tickets to will preparation, as well as emergency legal access when being detained by law enforcement.”

About LegalShield
A pioneer in the democratization of affordable access to legal protection, LegalShield is one of North America’s leading providers of legal safeguards and protection against identity theft for individuals, families and small businesses. The 45-year-old company has more than 1,753,000 members that are covered by its legal and identity theft plans. IDShield provides identity theft protection to one million individuals. LegalShield and IDShield serve more than 141,000 businesses. Both legal and identity theft plans start for less than $25 per month.

LegalShield’s legal plans provide access to attorneys with an average of 22 years of experience in areas such as family matters, estate planning, financial and business issues, consumer protection, tax, real estate, benefits disputes and auto/driving issues. Unlike other legal plans or do-it-yourself websites, LegalShield has dedicated law firms in 50 states and four provinces in Canada that members can call for help without having to worry about high hourly rates.

IDShield provides identity monitoring and restoration services and is the only identity theft protection company armed with a team of licensed private investigators on call to restore a member’s identity.

Logo – https://mma.prnewswire.com/media/735169/LegalShield_en_Espanol_Logo.jpg

SOURCE LegalShield

Cala Speaking Academy, the Oratory and Communication School of Ismael Cala, now online

August 25, 2018

Intended for executives, leaders and anyone who wishes to use their communication skills as a powerful tool for succeeding in business and personal relations, becoming persuasive influencers.

MIAMI, Aug. 25, 2018 /PRNewswire/ — Cala Speaking Academy, after completing three successful on-site trainings, and being ready for another in October; the oratory and communication school created by Ismael Cala, will soon be launching its new “online” version.

The magic will take place from any part of the world, by allowing anyone who wishes to improve the quality of their communication to participate just by signing in from the comfort of their homes or workplace, at any time and without the need to travel abroad.

“If you are one of those persons yearning to be able to speak in front of an audience and lose that stage fright, then this is a “must-do” training for you. We are going to dig down the roots of communication, to become more successful in transmitting ideas, and reinforce your self-esteem and self-confidence,” Ismael Cala explained. He will also be sharing his techniques to improving oratory skills, eloquence, and speech preparation.

The program is structured into 16 modules that combine theoretical and practical concepts. Each student will receive a workbook with more than 500 questions and different activities.

“Above 80% of our success in business, professional and personal life can be related to our communication. Public speaking is becoming a skill to be applied in almost any profession. Oration is not exclusive for politicians or journalists. How to write and deliver a speech, make a good presentation and know how to have stage presence and voice projection, are abilities that can be learned and acquired,” Ismael Cala added.

The first 200 to register before August 31^st will receive some special perks. The digital course will be available on November 1^st. For more information and registration go to [email protected] and WhatsApp: +13053609940.

ABOUT ISMAEL CALA

Life and business strategist. For five and a half years, Ismael Cala hosted the show CALA at prime time on CNN en Español. Businessman and social entrepreneur. Author of eight best-selling books in the areas of leadership, enterprise and personal development, including “El poder de escuchar,” (The Power of Listening), and “Despierta con Cala” (Awaken with Cala). Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at the University of York in Toronto, and has a diploma from Seneca College in Television Production. He is President and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

SOURCE Cala Enterprises

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