(Español) Luis Fonsi, Sofia Vergara, Jennifer Aniston, Alejandra Espinoza, Adamari Lopez y Laurie Hernandez se unen a Marlo Thomas para la 14a campaña anual Thanks And Giving® de St. Jude
Teen Creates Nation’s First Wearable App to Prevent Farm Worker Deaths from Heat Illness
SHAFTER, Calif., Nov. 16, 2017 /PRNewswire-HISPANIC PR WIRE/ — Fighting to reduce the high numbers of heat illness and deaths among farm workers in her beloved Central Valley, a concerned California teen has created an app to connect farmers, contractors and farm workers through Apple watches that provides instant health data and critical heat alerts. Now, she seeks funding to bring the app to the fields via a “Start Some Good” crowdsourced campaign.
To help, donate now at https://startsomegood.com/CalorApp to bring the summer 2018 pilot to hundreds of farmer workers.
Nearly two-thirds of Americans are experiencing an increased number of extreme-heat days due to climate change. Nowhere is the impact felt more directly than California’s already sizzling agricultural fields. Faith Florez, a 17-year old senior in high school and the granddaughter of farm workers, created the app Calor to help protect farm workers from death and heat illness, by providing them with timely alerts and data.
“I want to prove that technology to protect farm workers in times of excessive heat can be applied as easily as the Amber Alert notifications we already receive, with life-saving data sent straight to their wrists as they toil to put food on our tables,” said Florez. “My mission is to change the statement “work or health” to ‘work AND health.'”
To get the project started, Florez’s original proposal for the farm work heat stress protection app was selected by graduate coding students at USC’s Viterbi School of Engineering in 2016. Calor—the first-ever farm worker heat notification web-based application—is the final product of nearly a year of work and intense meetings with farmers, contractors, farm workers and state regulators.
California farmers and contractors have agreed to provide Apple Watches to farm workers at the beginning of the harvest job, as part of the summer 2018 pilot. In the future, Florez believes farmers will benefit from anticipated reductions in workers compensation insurance rates due to the risk mitigation offered by Calor.
Initial funds raised will help fund the development costs and to boost the number of farm workers participating in the program. All donations are tax-deductible.
The effort is sponsored by the Latina Legacy Foundation. Early funds for the project were awarded by a Grant from the HERlead Fellowship Program sponsored by partnership between Vital Voices, the preeminent non-governmental organization whose mission is to invest in women leaders who improve the world, and ANN INC., parent company of Ann Taylor, LOFT and Lou & Grey.
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SOURCE Latina Legacy Foundation
Kelley Blue Book Names 2018 Best Buy Award Winners
IRVINE, California, Nov. 16, 2017 /PRNewswire-HISPANIC PR WIRE/ — After kicking the tires and running the numbers on 2018 model-year cars, trucks, minivans and SUVs, Kelley Blue Book’s KBB.com expert editors today announce the 2018 Best Buy Award winners. Kelley Blue Book’s Best Buy Awards honor the top vehicles in 12 major vehicle categories, as well as an Overall Best Buy of 2018, which is awarded to the newly redesigned 2018 Honda Accord.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8220251-kelley-blue-book-2018-best-buy-awards/
The awards are the culmination of a year-long regimen of expert vehicle evaluation and testing of nearly every new vehicle available in America, along with analysis of a broad swath of vehicle-related data, including vehicle pricing/transaction prices, 5-Year Cost to Own data (which includes depreciation, insurance, maintenance, financing, fuel, fees and taxes for new cars), consumer reviews and ratings, and vehicle sales/retail sales information. Of more than 300 new-car models available for 2018, Kelley Blue Book’s expert editors initially narrowed the field to a few dozen Best Buy Award contenders in 12 major vehicle categories and then spent several weeks testing and evaluating all the finalists head-to-head to ultimately determine the winners. Kelley Blue Book recently launched a new digital campaign outlining the testing regimen.
“Kelley Blue Book takes great pride in providing a significant consumer service by identifying the new vehicles our experts believe to be the absolute best-value choices for new-car shoppers,” said Karl Brauer, executive publisher for Kelley Blue Book. “This year’s Best Buy Award winners can help shoppers narrow the consideration list of new models across every major vehicle category, providing car buyers with confidence in their next new-car purchase.”
In fact, according to a recent study, 64 percent of consumers say they were influenced on their vehicle opinion when that model earned a Kelley Blue Book award, nearly 20 percentage points higher than an award offered by the next closest third-party automotive resource.1
2018 Kelley Blue Book Best Buy Award Winners
Overall Winner: 2018 Honda Accord
The mid-size sedan segment has long been a sweet spot of needs, wants and value, and the totally redesigned 2018 Honda Accord is the most appealing car in the category. The Accord’s storied refinement and resale value advantages remain, but the new model now outclasses the competition in almost every meaningful measure. It also sells for far less than the average new car while providing more features, better fuel economy and a more proven reputation for quality and reliability. Value without compromise is as rare as it is desirable, and it’s why the all-new Honda Accord is our Overall Best Buy for 2018.
Small Car: 2018 Honda Civic
Honda’s venerable compact car has now claimed our Small Car Best Buy Award three years in a row. And while it doesn’t also three-peat as our Overall Best Buy this year, the refined, reliable and downright desirable Civic remains one of the country’s most recommendable cars, a trait confirmed by its strong sales number.
Mid-Size Car: 2018 Honda Accord
Totally redesigned for 2018, the 10th-generation Honda Accord sets a new standard for the popular mid-size sedan segment. Groundbreaking style and excellent tech are backed by standout roominess, comfort and efficiency, not to mention one of the best reputations on the road.
Full-Size Car: 2018 Chevrolet Impala
This is the fourth year in a row the Impala has won over our editors’ heads and hearts to capture a Kelley Blue Book Best Buy recommendation and award. Chevrolet’s full-size sedan continues to earn its stripes and reward its owners for making a smart car-buying decision.
Luxury Car: 2018 Audi A5 Sportback
We thought the Audi A4 might be a slam dunk to repeat as our Luxury Car Best Buy this year, but then we got our hands on its new stablemate, the 2018 Audi A5 Sportback. With sleeker styling, hatchback utility and a slightly roomier feel, the all-new A5 Sportback offers even more to love.
Performance Car: 2018 Porsche 718 Boxster
That a two-seat Porsche sports car would collect awards is not surprising. That it might be the year’s best sports-car value, however, is a notion that may take some getting used to. In fact, this is the second year in a row Porsche’s mid-engine magician has earned our Best Buy Award in the Performance Car category.
Electric/Hybrid Car: 2018 Honda Clarity Plug-In Hybrid
Honda’s newest offering combines five-passenger capacity, 47 miles of all-electric range and an available $7,500 federal tax credit to bring electrified transportation closer to the mainstream and claim this year’s Electric/Hybrid Car Best Buy Award.
Small SUV/Crossover: 2018 Honda CR-V
Another Honda with multiple Best Buy Award trophies on display, the Honda CR-V is still fresh off a 2017 redesign that further separated it from the competition. Whether you want a flexible and fuel-efficient errand-runner or a leather-laden commuter with enough premium amenities to pass for a luxury SUV, the Honda CR-V has you covered.
Mid-Size SUV/Crossover: 2018 Honda Pilot
Combining style and substance with an established reputation for reliability, the 2018 Honda Pilot this year fended off some strong new challengers to retain its title as our Mid-Size SUV Best Buy. Excellent resale value remains an ace up the Pilot’s sleeve among smart shoppers.
Full-Size SUV/Crossover: 2018 Ford Expedition
A decade is a long time to wait for a major model makeover, but Ford’s efforts have earned the Expedition its first Best Buy Award right out of the gate. From powertrain and driving dynamics to technology and practicality, the 2018 Ford Expedition is the new class leader.
Luxury SUV/Crossover: 2018 Audi Q5
Audi’s compact luxury SUV has been the company’s best-selling vehicle for several years, but the new-for-2018 model has upped the Q5’s game. Larger, more luxurious and more powerful, the Q5 expands and improves on what Audi is known for, namely, a refined driving experience, tech-friendly cabin and stylish, elegant design.
Truck: 2018 Ford F-150
For four years straight, the Ford F-150 has taken the pickup truck honors in our Best Buy competition. And, for four years straight, nobody else has come close to toppling it. This year, Ford updated the styling, added a new base engine, expanded the availability of its excellent 10-speed automatic, and promises to add a turbodiesel to its lineup of engines later this year.
Minivan: 2018 Honda Odyssey
In our first review of the totally redesigned 2018 Honda Odyssey we called it the best family car in the world. After a thorough back-to-back evaluation alongside the other class leaders, we’re only more convinced. Money matters weigh heavily in our annual Best Buy Awards, and that’s where our resale value and 5-Year Cost to Own data once again played heavily in Honda’s favor.
To discuss this topic, or any other automotive-related information, with a Kelley Blue Book analyst on-camera via the company’s on-site studio, please contact a member of the Public Relations team to schedule an interview.
For more information and news from Kelley Blue Book’s KBB.com, visit www.kbb.com/media/, follow us on Twitter at www.twitter.com/kelleybluebook (or @kelleybluebook), like our page on Facebook at www.facebook.com/kbb, follow us on Instagram at https://www.instagram.com/kbb_com/ (or @kbb_com), and get updates on Google+ at https://plus.google.com/+kbb.
1Source: Cox Automotive Consumer Brand Tracker Study, September 2017. Third-party automotive resource defined as: J.D. Power & Associates, Car and Driver, Edmunds, Cars.com, Motor Trend, North American Car/Truck of the Year, World Car of the Year and Automotive Lease Guide.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 32,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.
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SOURCE Kelley Blue Book
VEMOX Offers a Chance to Win Amazing Prizes, Including Tickets to See Chyno Miranda Live
WEST PALM BEACH, Florida, Nov. 16, 2017 /PRNewswire-HISPANIC PR WIRE/ — VEMOX, Olympusat’s OTT TV Everywhere app that offers the ultimate entertainment experience for the Hispanic family, is inviting its viewers to enter the Chyno presented by VEMOX Sweepstakes for a chance to win one of thirty incredible prizes, including tickets to see Chyno Miranda live at the Fillmore Miami Beach at the Jackie Gleason Theater in Miami, FL, on Saturday, December 16, 2017.
Participating is simple, the Chyno presented by VEMOX Sweepstakes will run from November 1 to December 1, 2017. To enter the sweepstakes, all potential candidates must text the word “VEMOX” to 94253 or complete the online entry form and accept the rules of participation by visiting vemox.com/chyno.
All eligible participants will have the opportunity to win one of thirty highly-desirable prizes that include VIP and mezzanine level tickets to see Chyno Miranda & Guaco, Oculus Rift VR Headsets, Beats EP Headphones, autographed pictures by Chyno Miranda, one year subscriptions to VEMOX and cash prizes.
The Grand Prize winner will receive two VIP tickets to see Chyno Miranda & Guaco, backstage passes to meet Chyno Miranda before the concert, airfare, transportation to the event and hotel accommodations for the winner and a guest, as well as one Amazon Fire Stick with a one year subscription to VEMOX.
“We are thrilled to partner with Chyno Miranda to offer fans the opportunity to meet the artist and see him live in concert. Chyno is currently one of the most recognizable celebrities in the Latin music industry; known for some of the most catchy and popular hits in the past decade,” stated, Carlos Lopez, VP of Marketing and Communications at Olympusat. “As VEMOX gains more popularity among the Hispanic community in the U.S., we continue to support Hispanic talent offering a wider selection of multicultural entertainment.”
All prize winners will be selected in a random drawing on December 5, 2017, in accordance with the official rules of the Chyno presented by VEMOX Sweepstakes. VEMOX is available on Amazon Fire TV and Fire TV Stick. VEMOX is a trademark of Olympusat, Inc.
To learn more about VEMOX, please visit: vemox.com
Olympusat – Editorial Contact:
Jesús Piñango
561-249-5228
[email protected]
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SOURCE Olympusat, Inc.
Using Real Patient Stories, New PSA Campaign Urges Americans to Bring High Blood Pressure Under Control
NEW YORK, Nov. 16, 2017 /PRNewswire-HISPANIC PR WIRE/ — Today the American Heart Association (AHA), American Stroke Association (ASA), and the American Medical Association (AMA) announced a new public service awareness (PSA) campaign in partnership with the Ad Council. The campaign seeks to raise awareness of the serious, life-altering consequences of uncontrolled high blood pressure, and motivate people to work with their doctor on developing and committing to a treatment plan to manage their blood pressure. Launched on the heels of a new guideline that means more people will have high blood pressure, the new campaign features actual stroke and heart attack survivors to show viewers the devastating consequences of uncontrolled high blood pressure—underscoring the urgency of controlling the condition.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8223051-ad-council-high-blood-pressure/
An estimated 103 million American adults now have high blood pressure, but only about half have their condition under control. While most people know what their blood pressure numbers are, many don’t feel an urgency to manage them because there are often no signs or symptoms associated with high blood pressure—which is why it’s often referred to as the “silent killer.” If left untreated, high blood pressure can lead to potentially fatal consequences like heart attack and stroke. Although there is no cure for high blood pressure, it can be managed effectively by working with a doctor to create a treatment plan, which includes healthy lifestyle changes such as eating a healthy diet, exercising, consuming less salt, drinking alcohol in moderation, losing weight if overweight, and taking medication if needed.
Based on the latest available science, the 2017 Guideline for the Prevention, Detection, Evaluation, and Management of High Blood Pressure in Adults now considers a person to have hypertension when they have persistently elevated blood pressures at or above 130 systolic or 80 diastolic. While this now means that nearly half of all American adults have high blood pressure, treatment still begins with lifestyle changes. Both the new guideline and PSA campaign encourage people to adopt healthy behaviors and prevent problems by gaining awareness of their blood pressure and taking earlier action to control it.
“Of all the things we can do right now to reduce heart disease, strokes, and other debilitating disease, controlling blood pressure is one thing that has tremendous potential to save lives and improve well-being,” said Eduardo Sanchez, M.D., M.P.H., FAAFP, who is the American Heart Association’s Chief Medical Officer for Prevention. “Physicians and patients, together, need a clear and workable plan to keep blood pressure controlled. We want to help make that happen.”
The new “HBP Numbers” campaign links blood pressure numbers to the real effects of high blood pressure by helping viewers visualize the consequences from people who have suffered a heart attack or stroke. The PSAs, developed pro bono by Havas Adrenaline and filmed by renowned photographer and director Marco Grob, provide a hopeful and empowering message that anyone with high blood pressure can lower their risk of heart attack or stroke by talking to their doctor and finding a treatment plan that works for them.
“The real-life patients featured in this campaign have experienced first-hand the devastating and lasting effects of not having their high blood pressure under control. They are bravely sharing their stories and letting people see the real, negative health consequences of high blood pressure to help us awaken people who have high blood pressure and aren’t doing anything to manage it, before it’s too late,” said AMA President David O. Barbe, M.D. “Our goal is to reach more Americans living with uncontrolled high blood pressure to help them realize that working with their doctor to create an individualized treatment plan is the most effective way to help them maintain a lower blood pressure, reduce their risk for serious health consequences and ultimately save their life.”
Research suggests that adults with high blood pressure don’t always realize that their treatment plan can be modified to fit their lives, and they face several barriers to sticking to a plan–time, willpower and consistency with medication are the most frequently mentioned challenges. It has also been shown that awareness of the serious consequences of uncontrolled high blood pressure motivates people to take action to manage their condition. With this in mind, the campaign empowers patients to talk to a doctor and address this important issue together.
The campaign encourages viewers to visit LowerYourHBP.org and BajeSuPresion.org to find resources in English and Spanish that will help them understand their numbers, commit to a plan in partnership with their doctor and learn to manage their blood pressure. The digital experience also includes stories of people who experienced a heart attack or stroke because of high blood pressure.
“The stark imagery of the creative reframes high blood pressure numbers from something abstract and intangible to something visceral and important,” said Ad Council President & CEO Lisa Sherman. “But the work is also incredibly motivating because it reminds people that they have the support they need to prevent the devastating side effects of high blood pressure.”
“The honest power of these different personalities, the openness in which they revealed their physical and psychological scars will make people who write-off high blood pressure as just a number, immediately re-think the issue. Hopefully a lot of people’s lives will change or even be saved because of this effort. And that’s a tremendous reward for all of us involved,” said Havas Adrenaline Chief Creative Officer Rich Russo.
The American Heart Association, American Stroke Association, and American Medical Association are also working with their local offices, affiliates and partners to promote and activate the campaign in their communities, with evidence-based materials to aid physicians and other health care providers in the plan-building process.
American Heart Association
The American Heart Association, the world’s leading voluntary health organization devoted to fighting cardiovascular disease, is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.
American Medical Association
The American Medical Association is the premier national organization providing timely, essential resources to empower physicians, residents and medical students to succeed at every phase of their medical lives. Physicians have entrusted the AMA to advance the art and science of medicine and the betterment of public health on behalf of patients for more than 170 years. For more information, visit ama-assn.org.
Ad Council
The Ad Council brings together the most creative minds in advertising and media to address the most worthy causes. Its innovative, pro bono social good campaigns raise awareness. They inspire action. They save lives. To learn more, visit Adcouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.
SOURCE Ad Council
California’s Nonfatal Worker Injuries, Illnesses Level in 2016
OAKLAND, California, Nov. 15, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Department of Industrial Relations (DIR) has posted California’s 2016 occupational injury and illness data on employer-reported injuries. According to the estimates provided by the U.S. Bureau of Labor Statistics’ Survey of Occupational Injuries and Illnesses (SOII), California’s overall incidence rate of nonfatal occupational injuries and illnesses remains steady at 3.7 cases per 100 workers for full time employees, the lowest rate in over a decade. The data posted includes detailed case and demographic tables, as well as a summary of findings by DIR’s research team.
“California continues to use research like this survey to refine and strengthen workplace safety and health regulations, training materials, and outreach and education efforts for employers and workers,” said DIR Director Christine Baker.
The estimates show there were approximately 466,600 nonfatal reportable job related injuries and illnesses in 2016, with 78% occurring in private industry and 22% in state and local government sectors. The statewide all-industry rate of “lost time” cases (referred to in the survey as “days away from work, job transfer or restriction” [DART] cases), remained constant at 2.2 cases per 100 full time workers over the last four years surveyed, while the rate of days away from work cases (DAFW) has remained unchanged for the last eight years.
By occupation, the highest DAFW rates were highest in 2016 for cleaning and maintenance workers (284 cases per 10,000 workers), those performing installation and repairs (252 cases), and construction (243 cases).
Estimates for the California Survey of Occupational Injuries and Illnesses are derived from a statistical sample of employers in the state. The SOII program is administered by the US Bureau of Labor Statistics (BLS) in cooperation with participating state agencies. Surveyed employers report data as required by the Occupational Safety and Health Administration (OSHA) Recordkeeping regulation (29 CFR 1904), using the OSHA 300 Log.
Additional background and methodological information regarding the BLS occupational safety and health statistics program can be found in Chapter 9 of the BLS Handbook of Methods. Employment data are 2015 annual averages from the BLS Quarterly Census of Employment and Wages (QCEW) program.
DIR protects and improves the health, safety and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. Its Division of Occupational Safety and Health, commonly known as Cal/OSHA, helps protect workers from health and safety hazards on the job in almost every workplace in California. Cal/OSHA does not have authority when injuries occur on public roadways. Cal/OSHA’s Consultation Services Branch provides free and voluntary assistance to employers to improve their health and safety programs. Employers and workers who have questions or need assistance with workplace health and safety programs can call Cal/OSHA’s Consultation Services Branch at 800-963-9424.
Complaints about workplace safety and health hazards can be filed confidentially with Cal/OSHA district offices. Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734).
Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.
https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1
The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.
SOURCE Dept. of Industrial Relations
Get Stuff Done: Taking Plans from Paper to Action
LOS ANGELES, Nov. 14, 2017 /PRNewswire-HISPANIC PR WIRE/ — Knit Marketing, a team of diverse digital media experts, presents its first digital marketing conference, “Get Stuff Done.” This one-day conference will give marketers, entrepreneurs, and startup founders the tools to turn ideas into executable marketing plans.
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For Additional Details and Conference Registration, Click Here: https://www.eventbrite.com/e/get-stuff-done-digital-marketing-strategy-conference-tickets-39295635303?aff=pr
On December 9th, attendees will meet the Knit team at the Downtown Los Angeles Cross Campus. Knit, which offers marketing consulting services to startups, will offer the same hands-on support to help attendees create innovative marketing solutions for their organizations.
SoZango, a rapidly growing chatbot company, says Knit Marketing “prompted us to think critically about our online presence. They’re highly skilled not only in all things social media, but also in connecting the social to broader business initiatives. We have loved working with Knit and recommend them to any business, especially those looking to target young people!”
At the “Get Stuff Done” conference, guests will dive into hands-on breakout sessions about
- Building a YouTube presence with YouTube expert Alessandro Castellani.
- Perfecting a brand story with pitch deck specialist Jasmine Foroutan.
- Utilizing AI (artificial intelligence) and chatbots to create unique and personalized conversations with customers with SoZango.
- Featuring webinars as a lead generation and customer nurturing tool with marketing wizard Robin Borough.
- Creating compelling and analytics-driven Facebook and Instagram ad campaigns with social marketing strategist Marissa Stahl.
- Developing and promoting a podcast with organizational coach Yolanda Enoch.
Also, to highlight Knit’s social mission of empowering youth, attendees will hear business pitches from the Network for Teaching Entrepreneurship (NFTE) Los Angeles alumni. In addition to networking with startup founders and corporate marketing teams, participants will walk away with a blueprint for their organizations’ 2018 digital marketing strategy!
Tickets and more information are available at https://knit-getstuffdone.eventbrite.com/?aff=pr.
About Knit Marketing: Founded by Rebecca Borough in 2016, Knit Marketing is a digital marketing company based in Los Angeles. Knit Marketing has helped numerous companies grow their social media presence by bringing together a diverse Gen Z and Millennial team to target specific markets and create unique viral content.
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SOURCE Knit Marketing
Toyota’s Collaborative Safety Research Center To Study Societal Acceptance Of Connected And Automated Vehicle Technologies
New studies designed to explore how drivers engage with intelligent machines and advanced safety technologies
ANN ARBOR, Michigan, Nov. 15, 2017 /PRNewswire-HISPANIC PR WIRE/ — Toyota’s Collaborative Safety Research Center (CSRC) today announced five new research projects focused on better understanding how drivers use and respond to advanced vehicle technologies, including automated driver assistance systems. The new projects, undertaken in partnership with five U.S. research institutions, will launch as part of CSRC Next, the Center’s new five-year program designed to support and inform a safe transition to future mobility.
Emerging vehicle technologies, including automated driver assistance systems, offer tremendous promise to help improve road safety, but important questions remain about the most beneficial interaction with drivers, and how drivers can be educated about their safe operation. Four of the five research projects will focus on societal acceptance and generate data-driven insights into the use of these technologies. This data can help support their effective integration, foster safer driving behaviors, and offer potential countermeasures to risky driving behavior.
“The development of advanced vehicle technologies may be progressing faster than the ability of some people to fully understand their capabilities, and it’s important to identify how drivers actually understand and use these emerging systems,” said Chuck Gulash, Director of CSRC. “By working with our partner institutions, and openly sharing our insights with the broader automotive, government, NGO, and technology communities, we believe we can help progress society’s acceptance of these new and promising technologies.”
The five research projects will launch in partnership with George Mason University, Rockville Institute, University of Washington, University of Michigan Transportation Research Institute, and San Francisco State University. Data from each project will be shared across the institutions to help speed research, with the results made public to support the advancement of auto safety industrywide.
Launched in May 2017, CSRC Next builds upon the insights gained from the CSRC’s first five years to direct $35 million towards safety research into advanced vehicle technologies. CSRC Next also supports ongoing research programs at the Toyota Research Institute (TRI) and Toyota Connected (TC) to help accelerate the development of automated and connected driving technologies and services.
Since its launch in 2011, CSRC has initiated 60 research projects with 26 partner universities, publishing more than 200 papers and presenting at multiple industry conferences. CSRC projects have made meaningful contributions to auto safety industrywide, including research into human factors on vehicle safety and the efficacy of active and passive safety systems, as well as the collection of driving safety data and development of new tools to analyze that data.
The new CSRC Next research projects include:
|
Project Title |
Description |
Institution |
|
A Neuroergonomic Evaluation of Mental Model Development of Future Automated Driving Technologies |
This project is aimed at objectively determining (through neuroergonomic methods) how different factors impact mental model development and evolution of advanced safety technologies. |
George Mason University |
|
A Naturalistic Driving Evaluation of Mental Model Development of Future Automated Driving Technologies |
This project will develop a taxonomy of mental model development of automotive safety technologies by determining in a naturalistic driving setting how users develop and maintain mental models as AV safety technologies are integrated into the vehicle. |
Rockville Institute |
|
Effectiveness of Short and Long Term Education Methods to Enhance Risk Mitigation and Associated Safety-Related Driving Skills |
The aim of the project is to develop analytical models that can capture and identify changes in driver performance that are indicative of risk mitigation behavior and to assess the effectiveness of candidate behavioral countermeasures aimed at curbing future risk. |
University of Washington |
|
Guidelines for Development of Evidenced-Based Countermeasures for Risky Driving |
The overall project objective is to create a set of guidelines that can be used to inform the development of risky driving countermeasures that are evidence-based, guided by theory, and lead to sustained behavioral change. This will be done by identifying the underlying constructs of current, and future, risky driving behaviors, identifying driver attributes that contribute to the performance of these risky behaviors, and finally, ascertaining the behavior change theories that are mostly likely to create lasting change. |
University of Michigan Transportation Research Institute |
|
Effective Stimuli and Behavior for Driving Safety in Automated Driving |
This project provides a proof of concept that appropriate behaviors toward perceived risks can be generated automatically and effortlessly after a short form of training that links stimuli to adaptive behavioral dispositions. |
San Francisco State University |
Media Contacts:
TMNA Corporate Communications
Brian Lyons
469-292-3573
[email protected]
Ming-Jou Chen
469-292-3799
[email protected]
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
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SOURCE Toyota Motor North America
Foot Locker Inspires and Commits Acts of Greatness for Sixth Annual Week of Greatness
NEW YORK, Nov. 15, 2017 /PRNewswire-HISPANIC PR WIRE/ — Foot Locker today announced that it is continuing the legacy of the “Week of Greatness” around the globe with its sixth-annual campaign by not only delivering the most anticipated footwear and apparel launches, but by committing and championing Acts of Greatness – physical acts of generosity that inspire and uplift others – through the action-oriented platform, #GreatnessDoesGood.
Video – http://www.youtube.com/watch?v=1ZLIZG83n8s
Foot Locker is bringing #GreatnessDoesGood to life through product and monetary donations, in-store collection points, and local market charitable activations, to help those impacted by recent U.S. and global events, alongside partners like Nike, Jordan, adidas, Puma, Converse, Reebok and the New York Knicks.
“At Foot Locker, we believe that greatness is not only about what sneakers you wear, it’s about what you do while you’re in them,” said Dick Johnson, CEO and President of Foot Locker, Inc. “This year, instead of bringing together the biggest stars in sports to create our well-known, humorous ads for the annual Week of Greatness, we are bringing global sneakerheads together to commit and champion Acts of Greatness.”
At the center of this year’s Week of Greatness is a call to support the needs in Puerto Rico following the impact of Hurricane Maria, the strongest hurricane to hit Puerto Rico since 1932. In addition to delivering essential aid to help its associates, their families and the communities in need, Foot Locker is introducing sneaker donation bins in more than 1,650 of its stores around the globe as a part of its partnership with non-profit, Soles4Souls. Customers are invited to donate new and gently-worn shoes in store, beginning Nov. 18 through Nov. 26, 2017. New shoes donated in the U.S. will be sent to Puerto Rico, while used shoes – and all footwear donations made in Foot Locker locations outside the U.S. – will benefit the Soles4Souls Micro-Enterprise program, driving commerce for entrepreneurs in developing countries.
“Helping Puerto Rico overcome the devastating impact of Hurricane Maria is a cause that is very near and dear to my heart. Foot Locker’s generosity throughout the Week of Greatness will undoubtedly have an impact as the island continues to rebuild and recover the many items, including clothing and shoes, that were lost,” said NBA star, Carmelo Anthony. “I encourage everyone to join me in donating any unworn pair that you can to help those in need in Puerto Rico through the #GreatnessDoesGood campaign.”
Foot Locker is joining its customers in donating, providing thousands of new pairs from its own supply to support on-going recovery efforts in Puerto Rico. The brand has committed to donating more than $1,000,000 towards humanitarian relief efforts around the globe, including $100,000 to support Soles4Souls from the Foot Locker Foundation. Top athletes, artists and influencers including Carmelo Anthony, Paul George and Kyrie Irving will also commit their own Acts of Greatness by donating their shoes to the cause, with additional support from their peers rolling in.
“We are extremely excited to be a part of Foot Locker’s Week of Greatness,” said Buddy Teaster, President and CEO of Soles4Souls. “Puerto Rico needs our support and we thank Foot Locker and their customers for helping Soles4Souls continue to provide the much-needed relief many still desperately need.”
To announce this year’s unique take on the Week of Greatness, Foot Locker today released two digital videos featuring athlete “look-alikes,” available on YouTube.com/FootLocker. The spots humorously showcase the “athletes” discussing how instead of putting top athletes and celebrities in a Week of Greatness commercial, as Foot Locker has done in years past, the brand is bringing stars together to commit acts of generosity both on a national level, and for their local communities. The first digital spot features actors that look like adidas brand ambassadors Damian Lillard, James Harden, and Kristaps Porzingis. The second spot highlights the likeness of Nike and Jordan athletes Carmelo Anthony, Anthony Davis and Kyrie Irving.
“I’ve partnered with Foot Locker before but this year’s Week of Greatness campaign is special because I get the opportunity to do something that’s important to me which is support the community and help those in need,” said NBA star, Damian Lillard. Later this week I’ll be working with Foot Locker on my ‘Act of Greatness’ in Portland, talking with teens about respecting each other and themselves, and spreading the #GreatnessDoesGood spirit.”
New sneaker releases from Nike, Jordan, adidas and more will drop daily beginning Nov. 18 in Foot Locker, Lady Foot Locker, and Kids Foot Locker stores globally. Visit Foot Locker’s Launch Locator to find the hottest #WeekofGreatness launches at a local store.
Join the conversation by committing and sharing Acts of Greatness using #GreatnessDoesGood and visit @footlocker on Twitter, Instagram and Facebook or by visiting footlocker.com/GreatnessDoesGood for more information on the campaign.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL) is a specialty athletic retailer that operates more than 3,350 stores in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channels, including footlocker.com and Eastbay.com, the Company is a leading provider of athletic footwear and apparel.
About Soles4Souls:
Soles4Souls disrupts the cycle of poverty by creating sustainable jobs and providing relief through the distribution of shoes and clothing around the world. Headquartered in Nashville, Tennessee, the organization repurposes product to supply its micro-enterprise, disaster relief and direct assistance programs. Since 2006, it has distributed more than 30 million pairs of shoes in 127 countries. A nonprofit social enterprise, Soles4Souls earns more than half of its income and commits 100% of donations to programs. Visit soles4souls.org and follow @Soles4Souls on social media for more information.
Video – http://www.youtube.com/watch?v=-WzFwqUJreg
Logo – http://mma.prnewswire.com/media/604940/FOOT_LOCKER__INC__APPROVED_LOGO.jpg
SOURCE Foot Locker, Inc.
Holiday Cheer: ’12 Days of Christmas’ Gifts Rise Just 0.6 Percent In Price, According To PNC
PITTSBURGH, Nov. 15, 2017 /PRNewswire-HISPANIC PR WIRE/ — The PNC Christmas Price Index predicts True Loves will be on their merry way to a more robust and satisfying holiday shopping season this year. To purchase the gifts included in the classic holiday song “The 12 Days of Christmas,” it will only cost 0.6 percent more than in 2016, according to the 34th annual holiday economic analysis by The PNC Financial Services Group.
Infographic – https://mma.prnewswire.com/media/604417/PNC_Christmas_Price_Index_Infographic.jpg
Logo – https://mma.prnewswire.com/media/604418/PNC_Christmas_Price_Index_Logo.jpg
PNC calculated the 2017 price tag for The PNC Christmas Price Index at $34,558.65, approximately $200 or 0.6 percent more than last year’s cost and less than the government’s Consumer Price Index, which increased 2.2 percent through September for the past 12 months.
“The U.S. economy is growing at a sustainable pace, fueled by higher consumer confidence, low unemployment, modest wage gains, and low interest rates,” said Thomas P. Melcher, chief investment officer for PNC Asset Management Group. “However, The PNC Christmas Price Index rose at slow steady pace of 0.6 percent in 2017, as companies appear hesitant to pass through price increases to the consumer.”
THE COST OF CHRISTMAS PRESENT
The cost of each item was revealed this morning on PNC’s interactive website (pnc.com/ChristmasPriceIndex), which teaches consumers about the index and features a historical comparison of index data. Of the 12 items measured by the index, nine remained the same price as last year. This year’s insights include:
- A Partridge in a Pear Tree: The overall price for this top-of-list item increased 4.7 percent, but not because of the Partridge. The pear tree increased 5.2 percent, from $189.99 to $199.95 due to increased cost of living for workers and the limited supply of larger, more mature trees.
- Gold Rings: The largest growth rate in this year’s index was the cost of Five Gold Rings, which jumped 10 percent due to increased demand and popularity. Prices had remained steady at $750 during the last five years.
- Lords-a-Leaping: Despite wages rising modestly and a tight job market, only the Lords-a-Leaping saw an increase, as prices jumped two percent to $5,618.90 after two years of stagnant growth.
To mirror the government’s core CPI, which excludes energy and food prices, PNC removes the Swans – typically the most volatile item in the index – from its total index. The core PNC Christmas Price Index was up 0.9 percent from a year ago, while the government’s core Consumer Price Index rose 1.7 percent year-over-year through September.
For those True Loves who prefer the convenience of shopping online, the PNC Christmas Price Index also calculates the cost of “The Twelve Days of Christmas” gifts purchased on the Internet. As Internet prices tend to be higher due to travel and shipping costs, True Loves will have to splurge $45,096 ($10,538 more than in store purchases) for the convenience of online shopping this year.
THE HISTORY OF CHRISTMAS PAST
A PNC predecessor bank in Philadelphia began estimating the cost of the 12 Christmas gifts in 1984 as a holiday client letter. This year’s price is 83 percent higher than the inaugural report 33 years ago.
As part of its annual tradition, PNC also tabulates the “True Cost of Christmas,” which is the total cost of items bestowed by a True Love who repeats all the song’s verses. Purchasing all 364 gifts will require $157,558, up approximately $1,000 from last year and more than $57,000 from 1984.
The PNC index’s sources include retailers, hatcheries, the Philadelphia-based PHILADANCO and the Pennsylvania Ballet Company.
THE EDUCATION OF CHRISTMAS YET TO COME
The PNC Christmas Price Index website pnc.com/ChristmasPriceIndex also includes a downloadable coloring book for kids of all ages and interactive educational tools for teachers to help their students learn about the stock market. Each year, educators across the country use the PNC Christmas Price Index to teach middle and high school students about inflation and economic trends.
Teachers who visit the site will have access to a lesson plan from the Securities Industry and Financial Markets Association (SIFMA) (www.sifma.org/foundation) that explains the PNC CPI, its significance and how to interpret its results. The activities in the lesson plan also help students make predictions about this year’s cost of Christmas. The SIFMA Foundation is dedicated to providing youth of all backgrounds with an understanding of the capital markets. Its most popular program is The Stock Market Game™.
The PNC Financial Services Group, Inc. (NYSE: PNC) is one of the largest diversified financial services institutions in the United States, organized around its customers and communities for strong relationships and local delivery of retail and business banking including a full range of lending products; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. For information about PNC, visit www.pnc.com.
[PNC CHRISTMAS PRICE INDEX FOLLOWS]
|
2017 PNC Christmas Price Index® |
||||||
|
Based upon the song “The Twelve Days of Christmas” |
||||||
|
TRADITIONAL |
INTERNET |
|||||
|
% Change |
% Change |
|||||
|
2016 |
2017 |
2017/16 |
2016 |
2017 |
2017/16 |
|
|
One Partridge in a Pear Tree |
$ 209.99 |
$ 219.95 |
4.7% |
$ 244.94 |
$ 269.00 |
9.8% |
|
Partridge |
$ 20.00 |
$ 20.00 |
0.0% |
$ 95.00 |
$ 95.00 |
0.0% |
|
Pear Tree |
$ 189.99 |
$ 199.95 |
5.2% |
$ 149.94 |
$ 174.00 |
16.0% |
|
Two Turtle Doves |
$ 375.00 |
$ 375.00 |
0.0% |
$ 450.00 |
$ 455.00 |
1.1% |
|
Three French Hen |
$ 181.50 |
$ 181.50 |
0.0% |
$ 281.50 |
$ 281.50 |
0.0% |
|
Four Calling Birds |
$ 599.96 |
$ 599.96 |
0.0% |
$ 370.00 |
$ 370.00 |
0.0% |
|
Five Gold Rings |
$ 750.00 |
$ 825.00 |
10.0% |
$ 899.75 |
$ 899.75 |
0.0% |
|
Six Geese-a-Laying |
$ 360.00 |
$ 360.00 |
0.0% |
$ 1,350.00 |
$ 1,488.00 |
10.2% |
|
Seven Swans-a-Swimming |
$ 13,125.00 |
$ 13,125.00 |
0.0% |
$ 15,125.00 |
$ 15,165.00 |
0.3% |
|
Eight Maids-a-Milking |
$ 58.00 |
$ 58.00 |
0.0% |
$ 365.44 |
$ 377.28 |
3.2% |
|
Nine Ladies Dancing |
$ 7,552.84 |
$ 7,552.84 |
0.0% |
$ 8,322.55 |
$ 8,322.55 |
0.0% |
|
10 Lords-a-Leaping |
$ 5,508.70 |
$ 5,618.90 |
2.0% |
$ 13,373.35 |
$ 13,373.35 |
0.0% |
|
11 Pipers Piping |
$ 2,708.40 |
$ 2,708.40 |
0.0% |
$ 2,200.00 |
$ 2,475.00 |
12.5% |
|
12 Drummers Drumming |
$ 2,934.10 |
$ 2,934.10 |
0.0% |
$ 1,620.00 |
$ 1,620.00 |
0.0% |
|
Total Christmas Price Index |
$ 34,363.49 |
$ 34,558.65 |
0.6% |
$ 44,602.53 |
$ 45,096.43 |
1.1% |
|
True cost of Christmas in song |
$ 156,507.88 |
$ 157,558.00 |
0.7% |
$ 202,689.73 |
$ 204,848.65 |
1.1% |
|
“Core” index, excluding swans |
$ 21,238.49 |
$ 21,433.65 |
0.9% |
$ 29,477.53 |
$ 29,931.43 |
1.5% |
CONTACT:
Rob Tacey
(302) 429-2743
[email protected]
SOURCE PNC Financial Services Group, Inc.