Fit for Fun: New Marketing Campaign Highlights High Tech and Sporty Character of 2018 Honda Fit

September 3, 2017

TORRANCE, California, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — The redesigned 2018 Honda Fit is here – the sportiest and most fun-to-drive Fit yet – and to amplify the Fit’s enhanced fun factor, Honda is debuting a new integrated marketing campaign, titled “Fit for Fun,” focusing on the ‘fun’ attributes of the vehicle including: a new Sport trim, striking new colors and enhanced technology including Apple CarPlay™ and Android Auto™. Fit also now has available Honda Sensing® safety and driver assistive technologies on all trims. The “Fit for Fun” campaign is the brand’s most robust multicultural, mobile and social-driven campaign to-date and rolls out with new TV creative and social content incorporating the fun and versatility of Fit, as communicated by comedians and influencers throughout.

“Honda has created a campaign for Fit specifically geared toward younger car buyers who lead busy lifestyles and are uber-connected,” said Susie Rossick, Assistant Vice President of Honda Marketing at American Honda Motor Co., Inc. “Millennials are the most diverse group of buyers out there, and the Honda brand has seen an increase of 12 percentage points in multicultural millennial buyers since 2010. We have created an engaging and comedy-driven campaign that speaks directly to these buyers where they spend the most time consuming media — online.”

2018 Honda Fit Gets Creative
Honda created a contextual marketing campaign for the 2018 Fit that uses elements native to each media platform to demonstrate the key benefit: that the Fit is small but roomy. The campaign leads off with a 30-second general market TV spot, “Fun Surprises,” (https://youtu.be/xKR5rksTc_o) in which the entire commercial set is packed into the back of the Fit. Likewise, in the brand’s 15-second ad on Hulu, buttons from the Hulu video player are packed into the back of the Fit. On Snapchat and Instagram Stories, emojis and other native elements, like finger-drawn type, get packed into the back. Also on Snapchat, Honda will be the first automaker to capitalize on the platform’s Dynamic Filter Component to geo-target those celebrating the Labor Day weekend and returning college students with fun Fit-themed graphics launching in September. Even in the rich media online banners, the Fit Sport interacts with typical banner elements, like the Learn More button.

To extend the Fit campaign to multicultural audiences, Honda is launching a :30 Hispanic TV spot, “Secret Life of Fits” (https://youtu.be/VbSF-ILa_gE) and a series of “Fituation” spots geared toward reaching African American millennial car buyers (https://youtu.be/lrgFiddd7z4).

Fit for Everyone – Multicultural Campaign Elements
In a new :30 Hispanic spot, “Secret Life of Fits,” Honda shows how the 2018 Fit is a vehicle built for fun — adaptable, up for anything, quick and powerful; in fact, it can’t stop having fun, even when it’s not being driven. The spot targets a diverse group known for their appetite for adventure and excitement – but like to strike a balance between living in the moment while planning for tomorrow – and are looking for a vehicle with some personality. In addition, coming in late September, in partnership with Latino digital network, mitú, Honda will debut a new online series merging comedy with traffic, and will feature comedians including Lejuan James, Frankie Quinones, Jenny Lorenzo and Jesus Trejo.

In the new “Fituation” series of TV spots, co-written and directed by Chris Spencer, Honda is looking to appeal to an African American millennial audience with a focus on the fun aspects of the vehicle including the new Display Audio system, and highlighting the Fit’s new Sport trim. Instagram comedian Renny will help deliver the brand’s “Fituation” message with a humorous tone. Renny helps communicate the idea that with the Honda Fit, any ordinary situation can be turned into a “Fituation.”

Additional Fit Campaign Elements
In support of the launch of the 2018 Honda Fit, Honda will partner with UPROXX to produce five episodes of the hit web series “Hang Time” — a playful take on the celebrity interview with both guest and interviewer hanging from goal posts, that features the Fit throughout the episodes. Nose-to-nose and joke to joke, it’s the most intimate interview in pop culture. Rolling out later this month across key UPROXX platforms and social handles, the episodes for Honda will include appearances by actor/comedian Nick Cannon, Chandler Parsons (Memphis Grizzlies), and chart-topping rapper KYLE (3x Platinum single “iSpy (feat. Lil Yachty)”), amongst others and of course, the 2018 Fit.

The general market “Fun Surprises” TV spot will make its on-air debut within the highly anticipated NFL and NCAA football games at the start of their seasons as well as within top-rated Late Night and Cable programming, including NBC’s Saturday Night Live, ABC’s Jimmy Kimmel Live, AMC’s Fear of the Walking Dead, and FX’s The Strain. To target multicultural audiences, the “Fituation” series will extend reach within networks and programs including BET, TV One, NFL, and NCAAF. Likewise, the Hispanic “Secret Life of Fits” TV spot will air in Hispanic Primetime, Cable, and Sports programming. To reach Millennial viewers who are cord-cutters or cord-nevers, the campaign leverages premium online platforms and devices, including Hulu, Amazon Fire TV, and Roku.

About the Redesigned 2018 Honda Fit
The sporty and versatile 2018 Honda Fit has arrived with a stylish new look, updated technology, and available safety features. The newest Fit adds an extra dose of style and attitude with the addition of an aggressive aero-form front underbody spoiler and rear diffuser with orange pinstriping, side underbody spoilers, 16-inch aluminum alloy wheels with gloss black finish and chrome exhaust finisher. Inside, the Sport features a black interior with orange contrast stitching. And on the outside, the new Fit Sport comes in two striking new colors: Orange Fury and Helios Yellow. Major connectivity upgrades to Fit include a 7-inch Display Audio touch-screen featuring Apple CarPlay™ and Android Auto™, included on Fit Sport, EX and EX-L trims. The subcompact Fit also adds the Honda Sensing® suite of advanced safety and driver assistive features available on all 2018 Fit models (standard on EX and EX-L)

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Series of passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

Photo – http://mma.prnewswire.com/media/551431/Secret_Life_of_Fits.jpg

Video – http://www.youtube.com/watch?v=xKR5rksTc_o

Logo – http://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

SOURCE American Honda Motor Co., Inc.

Last Call for Wiener’s 4 a.m. Bar Bill

September 2, 2017

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Alcohol Justice logo. (PRNewsFoto/Alcohol Justice)

SAN FRANCISCO, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — California Alcohol Policy Alliance (CAPA), and Alcohol Justice are reporting that Senator Wiener’s 4 a.m. bar bill proposal is effectively dead. The action occurred today at the final Assembly Appropriations Committee hearing where SB 384’s dangerous policy proposal was completely removed. It was replaced with language that would create a state task force to study the public health and safety implications of extending last call and report findings and recommendations back to the legislature by the end of 2019.

Photo – https://mma.prnewswire.com/media/551569/California_Alcohol_Policy_press_conference.jpg

“Senator Wiener’s bill is now on life support as a task force study proposal,” said Bruce Lee Livingston, Executive Director / CEO of Alcohol Justice. “The Senator has lied for months saying there is no science on the harm from extending last call by 2 hours. In fact, there are numerous studies showing that extending bars hours increases street violence, traffic collisions, and emergency room utilization.”

“Smart minds prevailed today in the Assembly Appropriations Committee as SB 384 was gutted, and gutted well for very good reason,” stated Richard Zaldivar, Executive Director of The Wall Las Memorias Project and Chair of CAPA. “That bill was bad for California residents, their public health and public safety. The people of California won today! We don’t need to increase taxpayers’ money in police and emergency services.”

According to CDC-reviewed reports, California already suffers $35 billion in alcohol-related harm every year, with 10,500 lives lost and hundreds of thousands of additional injuries. Local and state government share of this grisly tab is a whopping $14.5 billion annually.

“While Senator Wiener did a masterful job in the Senate at pulling the wool over his colleagues eyes, he ran into the truth in the Assembly Appropriations Committee today,” said Jorge Castillo, spokesperson for Los Angeles Drug and Alcohol Policy Alliance (L.A. DAPA). “His denial of peer-reviewed research and his constant crowing about the virtually worthless local control process was finally challenged. We’re very appreciative that the Assembly Members put a stop to that nonsense today.”

“Today’s Committee action, which effectively killed the 4 a.m. bar bill, is a grassroots victory for the thousands throughout the state who made their voices heard over the past nine months.” said Veronica De Lara, Program Director, Pueblo y Salud, San Fernando.

“The demise of the 4 a.m. bar bill allows us to refocus on the larger cost of alcohol addiction, abuse and related harm in California,” stated Mark Carlson, Director of the Lutheran Office of Public Policy.

Senator Scott Wiener, criticizing his own gutted SB 384, said, “It’s embarrassing that California shuts down its nightlife so early. We’re not going to give up.” In response, Sara Cooley, Advocacy Manager for CAPA said, “I question the equivalency of the stakes here: assured death and injury on one side and Senator Wiener’s embarrassment on the other.”

“Current research does not support expanding hours of alcohol sales,” stated Jonathan Fielding, M.D., M.P.H., M.A., M.B.A, Distinguished Professor UCLA Fielding School of Public Health and UCLA Geffen School of Medicine, and Chair, U.S. Community Preventive Services Task Force “…increases in hours of sale that are two hours or greater will lead to increases in excessive alcohol use and related problems.”

In a previous statement of opposition, Patricia Rillera, Executive Director, MADD Southern California stated, “Over one-third of all California’s highway deaths resulted from drunk and drugged driving. Extending alcohol service hours at bars and nightclubs would bring associated public safety risks and increased law enforcement costs.”

“We are still skeptical about the SB 384 task force proposal,” added Livingston. “It could be dominated by the same bar and nightclub owners and developers who have supported his failed 4 a.m. last call attempt,” We may be asking the Governor to veto it if it passes through the legislature before the end of the session on September 15.”

For More Information go to: www.AlcoholJustice.org or www.alcoholpolicyalliance.org/

CONTACT: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

Logo – https://mma.prnewswire.com/media/147418/alcohol_justice_logo.jpg

SOURCE California Alcohol Policy Alliance

Ismael Cala Foundation and the First Lady of Panama organize fundraising dinner for people with HIV/AIDS

September 2, 2017

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MIAMI, Sept. 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Ismael Cala Foundation (FIC – Fundación Ismael Cala) and Lorena Castillo de Varela, First Lady of Panama, are organizing the “Leadership and Zero Discrimination” dinner this coming September 13, the purpose of which is to raise funds for people living with HIV/AIDS in Panama.

The assistance will be allocated to the Home of the Good Samaritan (Hogar El Buen Samaritano), “a light at the end of the tunnel for low-income people living with HIV, or who have developed AIDS,” explained Dilcia Ruán, manager of the FIC.

Funds will also be allocated to the CALA Program, Academic Center for Leadership in Action (Centro Académico para el Liderazgo en Acción), which is a driving force for the training for adolescents in emotional leadership and entrepreneurship in Latin America and the Caribbean.

“My thanks to the First Lady and to all the Panamanian institutions that are organizing this event. Our foundation is continuing to work for the inclusion of low-income people, or those suffering discrimination for any reason at all,” said Ismael Cala, President of the FIC.

The dinner will be held at 6:00 pm on September 13, at the Hotel Miramar Intercontinental in Panama City. Fundación Cable&Wireless Panamá is also sponsoring the event. Reservations can be made through http://ticketplus.com.pa/evento/cena-de-gala-con-ismael-cala/ and to arrange for an entire table, please inquire at the offices of Ticket Plus at Calle 50, Plaza Los Portales or Albrook Mall.

ABOUT THE ISMAEL CALA FOUNDATION

The Foundation is a non-profit organization under the leadership of Ismael Cala, which seeks to have an impact on communities in Latin America and the Caribbean by training adolescents in leadership and entrepreneurship; to strengthen organizations for social development serving children and adolescents with cognitive impairments, and to forge connections between young people and our allies to foster their education and training through the awarding of scholarships.

ABOUT ISMAEL CALA

Life and business strategist; bestselling author on themes of leadership, entrepreneurship and personal development; ambassador for the concept of productive happiness in Latin America.

For more than five years he was the host of CALA during prime time on CNN en Español. The New York Times has called him “the Latino Larry King.” He is currently considered one of most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and wellbeing has had an impact on millions of people who follow his work in books, seminars, workshops and lectures. Cala has visited more than 25 countries.

Author of the bestsellers Despierta con Cala (‘Wake up with Cala’), La vida es una piñata (‘Life is a piñata’), El analfabeto emocional (‘The emotional illiterate’), El poder de escuchar (‘The power of listening’), Un buen hijo de P…(‘A real S.O.B.’) and El secreto del bambú (‘The secret of bamboo’), Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Universidad de Oriente. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a diploma from Seneca in Television Production.

He has worked with great teachers such as Deepak Chopra y John C. Maxwell, and has studied with coaches such as Tony Robbins and Miguel Ruiz. Cala belongs to the faculty of adjunct professors at Atlantis University and Next University. He is President of Cala Enterprises Corporation and the Ismael Cala Foundation. Come visit: www.IsmaelCala.com.

SOURCE Cala Enterprises

American Honda Reports August 2017 Auto Sales

September 1, 2017

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The 2017 Honda Civic Type R, along with other sporty variants, helped Civic to an 11.2 percent sales increase in August.

TORRANCE, California, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported total August sales of 146,015 Honda and Acura vehicles, a slight decrease of 2.4 percent vs. August 2016. Total Honda Division sales decreased 1.8 percent on sales of 132,883. Honda cars gained 4.2 percent with 71,433 vehicles sold in August, while Honda trucks were down 8 percent on sales of 61,460 units due largely to limited inventory of key models. Acura Division sales were down 7.8 percent on August sales of 13,132 vehicles, with trucks declining 1.4 percent on sales of 9,211 units, and cars down 20.1 percent on sales of 3,921 vehicles.

Honda

Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.

HR-V set a new August sales record, jumping 26.7 percent on sales of 9,603, just 176 shy of its best month ever.
Civic sales again topped 36,000, for a gain of 11.2 percent in August.
Accord crested 30,000 sales for the month as it continued to buck the downward sedan sales trends among other manufacturers.

“With millions of people suffering due to the extreme weather in Texas and neighboring states, our thoughts and concerns are focused on their quick recovery and we are committed to supporting our customers at this difficult time,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda.

Acura

The ILX, Acura’s gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry’s hottest segments.

ILX sales were up for the third month in a row, gaining 17.7 percent in August on sales of 1,380.
RDX set a new August sales record, gaining 11.2 percent on sales of 4,679 for the month.

“At a time like this, our thoughts are with those who are suffering from the hurricane in Texas and we are taking steps to support our customers during this challenging time,” said Jon Ikeda, vice president & general manager of the Acura division.


	American Honda Vehicle Sales for August 2017
				Month-to-Date				Year-to-Date
				August 2017	August 2016	DSR** % Change	MoM % Change	August 2017	August 2016	DSR** % Change	YoY % Change
	American Honda Total			146,015	149,571	-6.0%	-2.4%	1,088,881	1,094,725	-0.5%	-0.5%
	Total Car Sales			75,354	73,431	-1.2%	2.6%	539,889	564,425	-4.3%	-4.3%
	Total Truck Sales			70,661	76,140	-10.6%	-7.2%	548,992	530,300	3.5%	3.5%
	Honda		Total Car Sales	71,433	68,523	0.4%	4.2%	507,010	526,962	-3.8%	-3.8%
	Honda		Total Truck Sales	61,450	66,802	-11.4%	-8.0%	480,691	460,849	4.3%	4.3%
	Acura		Total Car Sales	3,921	4,908	-23.1%	-20.1%	32,879	37,463	-12.2%	-12.2%
	Acura		Total Truck Sales	9,211	9,338	-5.0%	-1.4%	68,301	69,451	-1.7%	-1.7%
	Total Domestic Car Sales			66,145	67,054	-5.0%	-1.4%	448,647	524,739	-14.5%	-14.5%
		Honda Division		62,334	62,265	-3.6%	0.1%	416,497	488,231	-14.7%	-14.7%
		Acura Division		3,811	4,789	-23.4%	-20.4%	32,150	36,508	-11.9%	-11.9%
	Total Domestic Truck Sales			70,661	76,140	-10.6%	-7.2%	548,992	530,300	3.5%	3.5%
		Honda Division		61,450	66,802	-11.4%	-8.0%	480,691	460,849	4.3%	4.3%
		Acura Division		9,211	9,338	-5.0%	-1.4%	68,301	69,451	-1.7%	-1.7%
	Total Import Car Sales			9,209	6,377	39.1%	44.4%	91,242	39,686	129.9%	129.9%
		Honda Division		9,099	6,258	40.0%	45.4%	90,513	38,731	133.7%	133.7%
		Acura Division		110	119	-11.0%	-7.6%	729	955	-23.7%	-23.7%
	Total Import Truck Sales			0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total			132,883	135,325	-5.4%	-1.8%	987,701	987,811	-0.0%	-0.0%
		* ACCORD		30,019	30,115	-4.0%	-0.3%	221,013	231,415	-4.5%	-4.5%
		* CIVIC		36,482	32,807	7.1%	11.2%	248,928	255,599	-2.6%	-2.6%
		CLARITY		56	0	0.0%	0.0%	466	0	0.0%	0.0%
		CR-Z		26	222	-88.7%	-88.3%	624	1,699	-63.3%	-63.3%
		* FIT		4,850	5,370	-13.0%	-9.7%	35,976	38,187	-5.8%	-5.8%
		INSIGHT		0	9	-100.0%	-100.0%	3	62	-95.2%	-95.2%

		CROSSTOUR		0	7	-100.0%	-100.0%	5	720	-99.3%	-99.3%
		* CR-V		30,960	36,517	-18.4%	-15.2%	249,977	231,609	7.9%	7.9%
		HR-V		9,603	7,580	22.0%	26.7%	66,010	51,417	28.4%	28.4%
		ODYSSEY		8,709	9,992	-16.1%	-12.8%	66,999	85,881	-22.0%	-22.0%
		PILOT		9,568	9,269	-0.6%	3.2%	73,908	81,793	-9.6%	-9.6%
		RIDGELINE		2,610	3,437	-26.9%	-24.1%	23,792	9,429	152.3%	152.3%

		***	Memo: Accord FHEV	2,162	890	133.9%	142.9%	15,152	1,720	780.9%	780.9%
			Memo: Civic Hybrid	0	50	-100.0%	-100.0%	58	817	-92.9%	-92.9%
	Acura Division Total			13,132	14,246	-11.2%	-7.8%	101,180	106,914	-5.4%	-5.4%
		ILX		1,380	1,172	13.4%	17.7%	7,851	10,831	-27.5%	-27.5%
		NSX		21	22	-8.1%	-4.5%	329	45	631.1%	631.1%
		RLX		110	118	-10.2%	-6.8%	729	951	-23.3%	-23.3%
		TLX		2,410	3,595	-35.4%	-33.0%	23,970	25,632	-6.5%	-6.5%
		TSX		0	1	-100.0%	-100.0%	0	4	-100.0%	-100.0%

		MDX		4,532	5,131	-14.9%	-11.7%	32,814	34,648	-5.3%	-5.3%
		RDX		4,679	4,207	7.1%	11.2%	35,487	34,803	2.0%	2.0%

		***	Memo: ILX Hybrid	0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
			Memo: RLX Hybrid	13	19	-34.1%	-31.6%	143	134	6.7%	6.7%
			Memo: TSX Wagon	0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Memo: MDX Hybrid	217	0	0.0%	0.0%	836	0	0.0%	0.0%
	Selling Days			27	26			204	204
	**** Hybrid			2,439	1,212	93.8%	101.2%	17,145	4,478	282.9%	282.9%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

Photo: http://mma.prnewswire.com/media/551331/Honda_Civic_Type_R.jpg
Logo: http://mma.prnewswire.com/media/95602/honda_logo.jpg

SOURCE American Honda Motor Co., Inc.

(Español) Univision Communications Inc. responde al huracán Harvey con un esfuerzo en plataformas múltipes para proporcionar información esencial y recaudar fondos de ayuda

September 1, 2017

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Sorry, this entry is only available in Español.

MoneyGram and ScamAwareness.org Warn of Potential Charity Scams Following Hurricane Harvey Disaster

September 1, 2017

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DALLAS, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) and ScamAwareness.org are warning consumers to stay alert for scam artists trying to profit from the Hurricane Harvey disaster through fake charity scams.

“Unfortunately, criminals often exploit disasters for their own gain by creating fake charity names with bogus websites to solicit contributions through email, phone calls or social media,” says Kim Garner, MoneyGram’s head of global security and investigations. “Consumers should be leery of these fundraising tactics. We encourage people to research the charity before they give or, to only donate to charities they already know and trust.”

Other tips to prevent becoming a victim of a charity scam include:

Do not share personal or financial information unless the charity is confirmed to be reputable.
Avoid giving to organizations who say they only accept donations via cash or a wire transfer.
Do not open unsolicited emails that show alleged disaster pictures, they may be viruses used to steal personal information.

Consumers should also look closely at the name of the organization. Many times a fake charity’s name will be similar to a well-known organization, only off by a word or two. Consult the IRS website for legitimate, tax-exempt charities.

Consumers should call 1-800-MONEYGRAM (800-666-3947) if they believe MoneyGram was used to wire money as a result of a Hurricane Harvey related charity scam. This information can be helpful in stopping others from being scammed by the same scheme.

#moneygramnews

About MoneyGram International, Inc.

MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

About ScamAwareness.org

ScamAwareness.org was founded by MoneyGram (NASDAQ:MGI) to raise awareness of common scams that target consumers. It provides tips and information that teach people to recognize the “red flags” that may indicate potential scams, and arm them with information that they can use to protect themselves and their loved ones.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

SOURCE MoneyGram International

¡Vive Tu Vida! Get Up! Get Moving!® Brings Needed Services and Day of Family Fun to Omaha

September 1, 2017

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OMAHA, Nebraska, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — On Saturday, September 9, 2017, the National Alliance for Hispanic Health and OneWorld Community Health Centers, Inc. present the first Annual ¡Vive tu vida! Get Up! Get Moving!^® event in Omaha. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and sizes.

“For eleven years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “We are grateful and proud of the work and energy of all our partners and hundreds of volunteers that make these events such a success and celebration of family, culture, and health.”

“We’re proud to host Omaha’s first ¡Vive tu vida! Get Up! Get Moving!^® event at OneWorld Community Health Centers,” Andrea Skolkin, CEO of OneWorld Community Health Centers, said. “We’d like to thank the National Alliance for Hispanic Health for this opportunity to provide our patient population with important nutrition information, health screenings and wellness activities.”

What: ¡Vive tu vida! Get Up! Get Moving!^® event featuring —

Health Screenings: Glucose, Blood Pressure, BMI,and STI Screenings
Fitness: Zumba, Taichi, Kids Soccer, and Folkloric Dances
Nutrition: Healthy drinks and snacks, along with educational resources
Family fun: Live music, dance performances, prizes and giveaways

Where: Northeast parking lot of the Livestock Exchange Building – 4920 S. 30th Street
When: Saturday, September 9, 2017 from 9:00 am to 1:00 pm
Cost: FREE!

“The National Alliance for Hispanic Health has a longstanding commitment to help create healthier communities. We are proud to contribute to their efforts through our continuing support of ¡Vive tu vida! Get Up! Get Moving! events,” said Robert Forrester, President and CEO of Newman’s Own Foundation. The Foundation is marking its 8^th year as a national sponsor of the ¡Vive tu vida! Get Up! Get Moving! event series.

The events are also supported nationally by the Healthy Americas Foundation. This is the 11^th anniversary of the ¡Vive tu vida! Get Up! Get Moving! event series that in its first decade has been attended by over 175,000 people and provided over 85,000 free health screenings.

About the National Alliance for Hispanic Health (the Alliance) – The Alliance is the nation’s foremost science-based source of information and trusted non-partisan advocate for the best health outcomes for all. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year. For more information, visit http://www.healthyamericas.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

SOURCE National Alliance for Hispanic Health

California High Heat Advisory: Cal/OSHA Reminds Employers Shade Must Be Made Available for Outdoor Workers

September 1, 2017

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OAKLAND, California, Aug. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ — As temperatures are projected to hit triple digits across the state with prolonged heat waves, Cal/OSHA reminds employers with outdoor workers that shade must be made available at all times, and must be in place when temperatures reach 80 degrees or above.

The National Weather Service has issued excessive heat warnings and high heat advisories statewide, especially in inland areas. Periods of prolonged, widespread triple digit heat is expected tomorrow through Thursday in downtown Los Angeles and much of Southern California’s inland areas, as well as in the Bay Area, Monterey, Sacramento and Central Valley regions.

“Heat illness can be prevented, and providing access to shade and encouraging workers to take short breaks is one of the keys,” said Cal/OSHA Chief, Juliann Sum. “It also allows employers to monitor for signs of heat illness.”

Cal/OSHA urges workers experiencing possible overheating to take a preventative cool-down rest in the shade until symptoms are gone. Workers who have existing health problems or medical conditions that reduce tolerance to heat, such as diabetes, need to be extra vigilant. Some high blood pressure and anti-inflammatory medications can also increase a worker’s risk for heat illness.

Staying properly hydrated throughout the workday is one of the most effective heat illness prevention techniques. Cal/OSHA encourages all workers to drink at least one quart of water every hour, preferably sipping an 8-ounce cup of water every 15 minutes. Drinks such as soda, sports drinks, coffee, energy drinks or iced tea are not recommended for hydration. Also, the lingering effects of alcoholic beverages can contribute to quickly dehydrating the body in hot weather.

In addition to the basic steps outlined by California’s heat regulation for employers with outdoor workers, heat at or above 95 degrees Fahrenheit requires additional precautions. Among other measures, it is crucial that workers are actively monitored for early signs of heat illness. This helps ensure sick employees receive treatment immediately and that the symptoms do not develop into serious illness or death.

In case a worker does get sick, supervisors and coworkers must be trained on the emergency procedures required to ensure that the sick worker receives treatment immediately and serious illness does not develop.

Cal/OSHA inspects outdoor worksites in agriculture, construction, landscaping, and other operations throughout the heat season.

Cal/OSHA’s Heat Illness Prevention special emphasis program, the first of its kind in the nation, includes enforcement of heat regulations as well as multilingual outreach and training program for California’s employers and workers. Online information on heat illness prevention requirements and training materials are available on Cal/OSHA’s Heat Illness Prevention web page and the Water. Rest. Shade. campaign site. A Heat Illness Prevention e-tool is also available on Cal/OSHA’s website.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employers and workers who have questions or need assistance with workplace health and safety programs can call Cal/OSHA’s Consultation Services Branch at 800-963-9424.

Members of the press may contact Peter Melton or Jeanne-Mairie Duval at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

https://www.facebook.com/CaliforniaDIR
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SOURCE California Department of Industrial Relations, Cal/OSHA

Mazda Reports August Sales

September 1, 2017

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com

IRVINE, California, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total August U.S. sales of 25,846 vehicles, representing a decrease of 1.0 percent versus August of last year. Year-to-date sales through August are down 2.4 percent versus last year, with 194,559 vehicles sold. With 27 selling days in August 2017, versus 26 the year prior, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 4.7 percent.

Key August sales notes:

Mazda CX-5 continued its sales streak, posting its fifth record-breaking month in a row. With 11,631 vehicles sold in the month of August, the mid-size crossover SUV posted an increase of 9.6 percent over August of last year.
Sales of the Mazda MX-5 Miata rose 9.5 percent year-over-year (YOY), with 901 vehicles sold in the month of August. This number includes both the MX-5 soft top and MX-5 RF.
Total sales of Mazda’s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 6.5 percent in August, with 14,868 vehicles sold.
Mazda’s predictive i-ACTIV All-Wheel Drive remains a popular choice among customers purchasing crossover SUVs, with 64.3 percent of CX-line vehicles sold in August being equipped with the AWD option.

Mazda Motor de Mexico (MMdM) reported August sales of 4,595 vehicles, marking an increase of 1.9 percent versus August of last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

	Month-To-Date				Year-To-Date

	August	August	%	% MTD	August	August	%	% YTD
	2017	2016	Change	DSR	2017	2016	Change	DSR

Mazda3	6,754	7,297	(7.4)%	(10.9)%	53,995	66,781	(19.1)%	(19.9)%
Mazda5	–	16	(100.0)%	(100.0)%	9	362	(97.5)%	(97.5)%
Mazda6	3,323	4,006	(17.0)%	(20.1)%	24,814	31,810	(22.0)%	(22.8)%
MX-5 Miata	901	823	9.5%	5.4%	8,871	7,088	25.2%	23.9%
CX-3	1,436	1,492	(3.8)%	(7.3)%	10,528	12,494	(15.7)%	(16.6)%
CX-5	11,631	10,612	9.6%	5.5%	80,110	73,054	9.7%	8.6%
CX-9	1,801	1,863	(3.3)%	(6.9)%	16,232	7,787	108.4%	106.4%

Total Vehicles

CARS	10,978	12,142	(9.6)%	(12.9)%	87,689	106,044	(17.3)%	(18.1)%
TRUCKS	14,868	13,967	6.5%	2.5%	106,870	93,335	14.5%	13.4%

TOTAL	25,846	26,109	(1.0)%	(4.7)%	194,559	199,378	(2.4)%	(3.4)%


Selling Days	27	26			204	202

Logo: http://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

All-New Toyota Camry Ignites the Senses

September 1, 2017

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PLANO, Texas, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/

Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.

The fully-integrated campaign was developed under Total Toyota (T²), the total market model that creates a cohesive marketing approach between Toyota’s agencies of record, including Saatchi & Saatchi, Conill, Burrell Communications and interTrend Communications.

“The launch of the next-generation Camry is incredibly important for Toyota, and we wanted to create a campaign that matched its excellence and the excitement of the new design. ‘Sensations’ perfectly conveys what people will feel driving the new Camry,” said Ed Laukes, group vice president, marketing, Toyota. “Once again, our Total Toyota agency partners at Saatchi & Saatchi, Conill, Burrell and interTrend elevated our expectations and delivered an outstanding integrated campaign resonating with what Toyota envisions and what our owners will experience while driving the car.”

Broadcast

A total of eight broadcast spots were developed using multicultural insights aimed at a transcultural audience. The commercials highlight specific vehicle strengths while introducing customers to the emotions they will feel while driving the vehicle.

Four broadcast spots feature dynamic visual imagery along with legendary music hits meant to bring emotion to life and tell the story of the all-new Camry. In three spots – Thrill, Wonder and Indulge – the music of classic hits like Queen’s Don’t Stop Me Now, Roxette’s The Look and What a Wonderful World allow the vocals to act as an emotionally powerful narrative. In a fourth spot, Wild, the powerful sounds of Suzi Quatro’s Wild One drive an exciting new vision of how it feels to drive the all-new Camry. Every spot is supported by near-musical sounds recorded directly from the Camry itself.

Striking and Rebellious communicate the kinds of emotional highs the Camry can inspire, represented by high-octane beats and fast-action editing. Strut transforms a routine run for pizza with a cool slice of style. And Captivating captures the bond between parent and child as they discover together the thrill of the features in their new car.

Digital

In the “Sensations” digital campaign, users are invited to interact with the creative in combination with unique video content. Additionally, an interactive ad unit will highlight various features of the Camry by providing an auditory experience delivered to mobile devices. When opened, users will be prompted to tap bubbles titled “rebellious,” “thrill,” “serenity,” among others, that take them into a series of interactive experiences with sound by a simple movement of the phone or finger on the screen. A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.

Social

An innovative social media campaign takes a unique approach to targeting Twitter audiences. Short social videos, each coming to life with different emotion-eliciting emojis, will be targeted to Twitter users based upon their recent emoji use on the platform. The “Sensations” campaign marks the first time this advertising strategy – with custom-built creative – has been employed by an automotive brand on Twitter.

Additionally, a series of artistic snackable videos playing with visual metaphors of the feelings that the new Camry will provoke will be featured on Facebook and Twitter. Utilizing a variety of assets like snackable videos, stills and GIFs, Instagram will create a collage that displays the vehicle, its features and the feelings it elicits.

Print & Out-of-home

Print ads will use broadcast campaign visuals to push the emotional envelope for the all-new Camry sending senses into overload and encouraging drivers to indulge, wonder and stay wild. Using CGI (computer generated imagery), the Camry print campaign features nine traditional print placements along with an experiential magazine insert in targeted publications that allows the reader to feel the sensational impact of driving the new 2018 Camry. With the out-of-home campaign, the brand-focused creative prominently features the new vehicle and logo in front of a distinctive wall of stylized auto parts, utilizing a similar look and feel to that of the print executions.

About the 2018 Toyota Camry

The eighth-generation Camry has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and eye-catching style.

The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.

The “Sensations” spots are available for viewing here. View photos of the All-new Camry here. The vehicle is on sale now in dealerships.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

Zachary Reed
Toyota Motor North America
214-316-1128
[email protected]

SOURCE Toyota Motor North America