Page 2445

Race Forward Launches Mass Freedom Project to End Mass Incarceration & Mass Deportation

0

The Mass Freedom project aims to end the criminalization of communities of color and advance a multiracial democracy

NEW YORK, Sept. 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — As mass criminalization continues to target and harm communities of color, Race Forward: The Center for Racial Justice Innovation today announced the launch of the Mass Freedom project. Mass Freedom aims to bridge the movements fighting to end mass incarceration and mass deportation under a shared vision for a multiracial democracy.

“Mass criminalization is an assault on the humanity, safety, and fundamental rights of people of color,” said Glenn Harris, President of Race Forward. “Our nation is facing an existential crisis as mass deportation and incarceration continue to ravage communities of color. Mass Freedom is our effort to come together, take action, and unite amidst a political landscape that grows more threatening with each day.”

Building upon the decades of work and visionary thinking by activists who have been leading the fight for racial justice, Mass Freedom will focus on elevating the voices of those who have been most impacted by mass criminalization while sharing visions, solutions, and strategies for a better future.

  • MassFreedom.org, which will serve as a platform for activists engaging on mass criminalization to share stories, solutions, and resources.
  • Colorlines.com reporting on mass incarceration and mass deportation, and contributions by immigrants, formerly incarcerated people, and others directly affected by the criminalization of people of color.
  • FRED Talks (Facing Race, Elevating Democracy) – online videos produced at local events where activists and leaders share their stories and effective strategies for change.
  • Resources including videos, articles, tools, and more on the issues of mass incarceration and deportation that are being used every day by organizers and change makers.
  • Actions highlighted on the site and driven on social media channels by movement-oriented influencers, to amplify diverse stories, views, and regular opportunities to take action now.

“Our criminal justice and immigration enforcement systems are both rooted in a long history of systemic racism, slavery, and the genocide of indigenous people,” said Rosana Cruz, Race Forward’s Vice President of Movement and Capacity Building. “The destructive presence of systemic racism in all of our lives links communities that don’t always see how their futures are intertwined. With Mass Freedom we are hoping to further those futures towards a collective liberation.”

Mass Freedom was inspired by conversations with Michelle Alexander, award-winning author of the critically acclaimed book The New Jim Crow: Mass Incarceration in the Age of Colorblindness, in effort to develop a multi-pronged anti-criminalization project that will serve as a platform for multiracial systemic solutions.

“Inspired by courageous struggles for human rights and justice around the world and the sacrifices of those who have gone before us, Mass Freedom aims to help us rise to the challenges we face,” said Alexander. “By learning from our history and facing our future with open hearts, open minds, determination and courage, we can make America what it must become.”   

Race Forward: The Center for Racial Justice Innovation united with Center for Social Inclusion in 2017 to become the new Race Forward.

Founded in 1981, Race Forward brings systemic analysis and an innovative approach to complex race issues to help people take effective action toward racial equity. Founded in 2002, CSI catalyzes community, government, and other institutions to dismantle structural racial inequity and create equitable outcomes for all.

The new Race Forward is home to the Government Alliance on Race and Equity (GARE), a national network of government working to achieve racial equity and advance opportunities for all. Race Forward publishes the daily news site Colorlines and presents Facing Race, the country’s largest multiracial conference on racial justice.

Media Contact:
Xakota Espinoza
[email protected] / 917-633-7932

Video – http://www.youtube.com/watch?v=jIhTR4yQ-cI

 

SOURCE Race Forward: The Center for Racial Justice Innovation

United Way celebrates volunteerism and fundraising Seattle-style on Sept. 15th

0

SEATTLE, Sept. 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — The largest one-day volunteer event in Washington State, United Way’s Day of Caring, gets even bigger and better, incorporating a volunteer fundraising component and Night Out for Caring, a unique celebration held at Safeco Field on September 15th, 2017.

More than 13,000 people come together and volunteer at 250 area nonprofits, providing thousands of hours of invaluable labor. The volunteer projects are as diverse as the companies whose employees are giving their time to make a difference. Microsoft and Amazon employees are volunteering at a local shelter to support families experiencing homelessness. United Way co-chairs Angela and Ethan Stowell of Ethan Stowell Restaurants join their employees in weeding and planting crops in a community garden. Other projects include improving forest habitat in city parks and green spaces, refurbishing shoes for people who need footwear, and preparing meals for food-insecure communities. 

On the evening of September 15th, United Way celebrates volunteerism and fundraising with a distinct party at Safeco Field. Guests who have volunteered, raised money, or made donations to Day and Night of Caring are treated to delicious food and beverage tastings, Boeing speed pitch and other fun activities involving local celebrities plus great prizes.

United Way thanks Microsoft, Boeing, Nordstrom, Seattle Mariners, Brettler Family Foundation and the Raikes Foundation for their generous support of Day and Night Out for Caring.

For more information on donating to United Way of King County to make sure people have homes, students graduate and families are financially stable, click here or visit United Way of King County’s website at https://www.uwkc.org/donate.

Logo – https://mma.prnewswire.com/media/555376/LIVE_UNITED__Logo.jpg

SOURCE United Way of King County

2018 Honda Odyssey Recognized with “Wards 10 Best UX” User Experience Award

0
2018 Honda Odyssey Recognized with “Wards 10 Best UX” User Experience Award

TORRANCE, California, Sept. 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — With praise for the usability of its many unique family-friendly features, the 2018 Honda Odyssey received a 2017 Wards 10 Best UX Award from the experts at WardsAuto. Tom Murphy, Senior Editor at WardsAuto, highlighted such features as the multi-configurable Magic Slide 2nd-Row Seats™, HondaVAC®, CabinTalk™ and CabinWatch™, saying  the Odyssey has “enough family-friendly features to lure away shoppers who were considering a utility vehicle instead.” Started in 2016, the Wards 10 Best UX awards recognize vehicles that enhance users’ lifestyles and make technology easy to utilize. Odyssey has been the best-selling minivan in America for the past seven years and is leading again in 20171. The all-new 2018 Honda Odyssey, designed to keep everyone in the family happy, went on sale on May 24, 2017.

2018 Honda Odyssey Recognized with “Wards 10 Best UX” User Experience Award

1 Based on Urban Science retail sales data in the minivan segment for 2010-2017CYTD March.

Honda Logo.

Photo – https://mma.prnewswire.com/media/555316/American_Honda_Motor_Co_2018_Honda_Odyssey.jpg 
Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

SOURCE American Honda Motor Co., Inc.

(Español) SBS confirma su compromiso con nuestras comunidades tras el paso del Huracán Irma

0
SBS confirma su compromiso con nuestras comunidades tras el paso del Huracán Irma

Sorry, this entry is only available in Español.

Tequila Cazadores And Celebrated Chef Aarón Sánchez Honor Locally-Renowned Bodega And Mercado Owners Through New Taco Tuesday Series, ‘Bodega Bites’

0
Tequila CAZADORES and Chef Aarón Sánchez Launch Taco Tuesday Event Series Spotlighting Local Bodegas and Mercados Across the US

HAMILTON, Bermuda, Sept.12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Tequila CAZADORES®, a 100% blue agave premium tequila, today announced the launch of Bodega Bites, a Taco Tuesday event series hosted by renowned chef and television personality Aarón Sánchez.  In a world that seeks fast trends and Instagram-worthy culinary concepts, Bodega Bites instead shines a light on local bodega and mercado owners across the U.S. who are known for their timeless taco recipes filled with years of tradition and true craftsmanship.  The event series will hit Los Angeles, Austin and New York, where Tequila CAZADORES and Chef Sánchez will host a mix of happy hours and late night deliveries featuring the local bodega or mercado’s most popular tacos, as well as exclusive recipes from Sánchez inspired by his trip to Arandas, Mexico – Tequila CAZADORES’ birthplace.

Tequila CAZADORES and Chef Aarón Sánchez Launch Taco Tuesday Event Series Spotlighting Local Bodegas and Mercados Across the US

“The U.S. has embraced the taco for many years now, creating delicious variations and inspirations of this classic Mexican dish,” said Manny Hinojosa, Brand Ambassador for Tequila CAZADORES.  “However, in light of Hispanic Heritage Month, we want to take it back to the basics, and are thrilled to partner with critically-acclaimed Mexican-American Chef Aarón Sánchez to honor the local bodega and mercado owners who not only reflect Tequila CAZADORES’ values of taking pride in your craft, but are truly making some of the most authentic Mexican tacos we’ve seen.”

Bodega Bites will pop up in three major cities across the U.S., where Tequila CAZADORES will not only host a Taco Tuesday happy hour with Chef Sánchez, but the brand will hit the streets late night with custom-designed Priority Bicycles featuring full-functioning grills that will deliver Sánchez’s exclusive tacos to hungry patrons in popular nightlife areas.

  • Los Angeles (September 12, 2017):  Kicking off in the U.S. city that believes itself to be unrivaled when it comes to tacos, Bodega Bites will host its first Taco Tuesday event where Vallarta Supermarkets, home of the original carne asada, will be serving up their al pastor taco and their carefully marinated carne asada taco, both topped with salsa roja, onion, and other fresh ingredients.
  • Austin (September 19, 2017):  The series will flip over to Austin next, a place renowned for its breakfast tacos, and will play host to El Rancho Supermercado, whose barbacoa taco will be available for guests to enjoy, featuring fresh corn tortillas, pico de gallo, and salsa.
  • New York City (October 10, 2017): Bodega Bites will finish off its U.S. tour in New York City, where renowned bodega Zaragoza will be dishing out its oven roasted carnitas taco, marinated in their homestyle recipe using pig shoulder, and their exceptional beef tongue taco, boiled and served with fresh onion, cilantro and lettuce.

In addition to the local bodega and mercado tacos being spotlighted at each of these Taco Tuesday events, Chef Sánchez will also be honoring his heritage, and serving up exclusive tacos created for Tequila CAZADORES inspired by his trip to the premium tequila’s distillery and birthplace: Arandas, Mexico.  Each taco recipe highlights a specific ingredient that can traditionally be found at bodegas/mercados:

  • Achiote Chicken Tacos with Pineapple-Cilantro Salsa
  • Chimichurri-Marinated Steak Tacos
  • Chorizo and Potato Tacos
  • Sofrito Shrimp Tacos
  • Fried Plantain Tacos with Creamy Black Beans and Heirloom Pico de Gallo

“I wanted to bring to life the stories and inspiration from my trip to Arandas with these tacos; taking authentic Mexican products from the bodegas and mercados and adding fresh, local ingredients to create delicious tacos that pair perfectly with Cazadores,” said Chef Aarón Sánchez  I’m proud of my Mexican heritage and excited to work alongside Tequila Cazadores to celebrate our culture.”

As always, however, there’s no tacos without a little tequila. Guests will enjoy a variety of signature Tequila CAZADORES cocktails, including The Good, the Bad and the Ugly with Tequila CAZADORES Blanco, mezcal blanco, Aperol and pureed red roasted bell pepper; The Cazadores Sangrita, a mix of orange, lime and tomato juice spiked with hot sauce, paired with a shot of Tequila CAZADORES Reposado; and Mexican Chardonnay, which is quite simply Tequila CAZADORES Blanco served neat in a wine glass.

To RSVP for Bodega Bites happy hours, please email [email protected]. Be sure to follow along with #BodegaBites on Instagram.

About Tequila CAZADORES®
Tequila CAZADORES® is one of the most popular premium tequilas in Mexico and the United States. Tequila CAZADORES® is made with 100% blue agave grown, harvested and distilled in the Highlands of Jalisco, Mexico, recognized as the premier agave growing region in the world, resulting in a smoother, more flavorful taste. The Tequila CAZADORES® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. www.CAZADORES.com

DRINK RESPONSIBLY.
©2017. CAZADORES®, ITS TRADE DRINK AND DEER LOGO ARE TRADEMARKS.
IMPORTED BY TEQUILA CAZADORES® I.S.A., SEAL BEACH, CA.
TEQUILA –  40% ALC. BY VOL.

ABOUT AARÓN SÁNCHEZ
Aarón Sánchez is an award-winning chef, TV personality, cookbook author and philanthropist. He is the chef/owner of Mexican restaurant Johnny Sánchez, with locations in New Orleans and Baltimore, and a judge on FOX’s hit culinary competition series MASTERCHEF. He co-starred on Food Network’s “Chopped” and “Chopped Junior,” and is the author of two cookbooks. An active philanthropist, Sánchez launched the Aarón Sánchez Scholarship Fund, an initiative empowering aspiring chefs from the Latin community to follow their dreams and attend culinary school.
www.chefaaronsanchez.com
Instagram: @chef_aaronsanchez

Photo – https://mma.prnewswire.com/media/554629/Tequila_CAZADORES.jpg

SOURCE Tequila CAZADORES

Nationwide Begins Response to Irma

0
Nationwide

COLUMBUS, Ohio, Sept. 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Nationwide claim representatives and agents are beginning to assist members in response to Irma-related claims.

Nationwide

“The safety of our members and our associates is the number one priority,” said Ken Enscoe, Nationwide’s senior director of catastrophe claims operations. “Claims associates are already resolving claims by phone and will be physically on-site as soon as conditions allow.”

Members with storm damage should call the Nationwide claims hotline at 1-800-421-3535, visit www.nationwide.com/insurance-claims-center.jsp or contact their local agent.

“We’ll be addressing our hardest-hit members first. Those homes with a tree through a wall, an exposed roof or other claims in which the home has become uninhabitable are the priority,” Enscoe said. “Claims associates will also focus efforts in those communities with the greatest concentration of property damage.”

There are often delays in more serious claims being reported/investigated because access to the properties can be limited by storm damage.

To prevent further interior damage or loss, Nationwide encourages all members to safely make temporary repairs and offers the following tips:

  • Holes in roofs and broken windows should be covered with plastic or plywood
  • Secure your property to prevent theft or vandalism.
  • An itemized list of the home’s damaged or destroyed contents can assist members in addressing their claim, based on their policy limits and other coverage factors.
  • Prevent the growth of bacteria and mildew. Immediately inventory and place all moist content material outside the structure to dry out.
  • For structural damages, speak with your Claims Representative about help in finding a local contractor that can work with your adjuster on the scope and price of repairs.
  • Use fans to circulate air and assist with drying after removing standing water and establishing it is safe to reconnect electricity.
  • Use an air conditioner and dehumidifier if available.
  • Keep thermostat set at or below 70 degrees – increasing the thermostat could promote growth of bacteria and mildew.
  • Retain nonperishable damaged items to allow for property evaluation.

About Nationwide

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the U.S. and is rated A+ by both A.M. Best and Standard & Poor’s. The company provides a full range of insurance and financial services, including auto, commercial, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; banking and mortgages; pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Nationwide, Nationwide is on your side and the Nationwide N and Eagle are service marks of Nationwide Mutual Insurance Company.

Contact:
David Gilligan
(614) 677-7305
[email protected]

Logo – https://mma.prnewswire.com/media/319751/nandeagle_vert_oys_3c_Logo.jpg

SOURCE Nationwide

SQIRL In LA Is Open For Brinner

0
Kellogg's Logo

BATTLE CREEK, Michigan, Sept. 12, 2017 /PRNewswire-HISPANIC PR WIRE/– Research shows nearly one in three people enjoy eating their favorite cereal outside of breakfast. With the rising trend of extending breakfast from morning to any time of day, Kellogg’s® is bringing the ultimate brinner concept to SQIRL, one of Los Angeles’ most coveted brunch restaurants.

Photo – https://mma.prnewswire.com/media/554582/Ricotta_Rice_Krispie_Toast.jpg

For the first time ever, SQIRL will open for dinner. What’s on the menu?  America’s favorite breakfast staple – cereal, but with a unique twist to tantalize your taste buds.

Chef Koslow will incorporate her favorite Kellogg’s cereals into a specially-curated menu for the experience, including a cereal-fied version of her coveted Ricotta Toast finished with Rice Krispies® and topped with limited-edition cereal jams.

“I was so excited when Kellogg’s challenged me to stir up my favorite cereals into dinner recipes,” Koslow said. “Cereal is such a versatile ingredient that can work for both sweet and savory dishes. Breakfast is the best meal of the day—why not have it all the time?”

SQIRL opened in 2011 and has been a brunch hit ever since. It’s been described as “Instagram come to life” and being at the “forefront of a new American breakfast revolution.”

“We’re thrilled to partner with SQIRL to help everyone up their creativity by reinventing cereal for dinner,” said Aleta Chase, marketing director at Kellogg’s. “Kellogg’s is always encouraging foodies everywhere to reimagine what a bowl of cereal can be. With this partnership, cereal pushes creative limits in the bowl and beyond.”

Join us Sept. 21-23 at SQIRL (720 N. Virgil Ave. #4, Los Angeles) from 7-10:30 p.m. to try the dishes yourself. Can’t make it? Visit Kellogg’s Pinterest page to try more culinary-inspired combinations in your own kitchen.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands—Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more—that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; the second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, Youtube and on our Social K corporate blog.

Kellogg's Logo

Logo – https://mma.prnewswire.com/media/548759/Kellogg_Company_Logo.jpg

SOURCE Kellogg Company

Connecting Cross-Cultural Hispanic Communities To The CENTURY 21 Real Estate Professional

0
Century 21 Real Estate LLC. (PRNewsFoto/Century 21 Real Estate LLC)

MADISON, N.J., Sept. 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — As part of an ongoing effort to better connect and interact with the cross-cultural makeup of the many diverse Hispanic communities in the United States and around the globe, Century 21 Real Estate LLC today announced a relaunch of its Spanish website, espanol.century21.com. The foundation of the new ‘look and feel’ pays careful attention to tone, simplicity and delivering relevant content and imagery to create an authentic, one-stop experience that helps guide the Hispanic community, a vitally important segment to housing and to economies as a whole, through their entire homebuying and selling journey.

Century 21 Real Estate LLC.  (PRNewsFoto/Century 21 Real Estate LLC)

“Our user research showed that the relationship bond between real estate agents and Hispanic home buying and selling clients is built on trust, and an affinity and understanding of the dramatic cultural disparities within this dynamic consumer segment,” said Cara Whitley, chief marketing officer, Century 21 Real Estate LLC. “Ultimately, the driving force behind the relaunch of espanol.century21.com was to connect Latino and Latina home buyers and sellers with C21® Hispanic agents and those who speak Spanish to help provide better outcomes to clients and customers who view the home not just an asset, but also as the center and future of their families.”

Just last year, the iconic C21 brand released a 2016 Millward Brown consumer survey that showed that the Latino Community at large and Hispanic Millennials endorse Century 21 Real Estate significantly higher than the competition. In addition, the survey found that 70% of Hispanics are most likely to consider CENTURY 21® the next time they decide to buy or sell a home, and are most likely to recommend the CENTURY 21 brand to someone else.

Looking ahead, CENTURY 21 is continuing its long-standing relationship with the National Association of Hispanic Real Estate Professionals (NAHREP), including today’s general session at the NAHREP National Convention where president and CEO Nick Bailey will speak about how the leading global franchisor is helping to advance the mission of the Hispanic Wealth Project. Bailey is announcing a new C21® mentorship program to help Spanish women become real estate entrepreneurs called, “Empowering Latinas” and a Hispanic influencer program that authentically speaks to Spanish millennials about the home buying and selling process.

“Our efforts are more than simply translating English into ‘Spanglish’ or focusing only on cultural nuances–it’s an authentic mix of visuals, copy and overall storytelling that is intrinsically connecting Hispanics to the C21® brand,” added Whitley. “By featuring Spanish-speaking Americans in familiar, real-world settings in the language that helps Hispanics remain connected to their culture, we are showing how we understand their needs intimately and value the tremendous impact they are having on our industry, the economy and the nation as a whole.”

About Century 21 Real Estate LLC
Century 21 Real Estate LLC is comprised of approximately 7,450 independently owned and operated franchised broker offices in 79 countries and territories worldwide with more than 115,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21global.com, commercial.century21.com, century21.com/finehomes, and espanol.century21.com.

©2017 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Contact:
Peter Mosca
Century 21 Real Estate LLC
Phone: 973.407.5180
Email: [email protected]

Logo – https://mma.prnewswire.com/media/521799/CENTURY_21_REAL_ESTATE_LLC_Logo.jpg

 

SOURCE CENTURY 21

Hispanic Women are Cultural Catalysts as Entrepreneurship, Education Rates Rise, According to New Nielsen Report

0
Nielsen logo

NEW YORK, Sept. 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Hispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward, a Nielsen report released today. These advances are emerging as the relatively young Latina population is undergoing dramatic growth–37% between 2005 and 2015, with 77% of that growth coming from US-born Latinas, indicating that this largely bi-cultural group will exert a strong influence on both Hispanic and mainstream American culture into the 21st century.

Nielsen logo

The report also details how brands can exponentially magnify their market for ethnic products by tapping cultural-adjacent consumers who are open to products outside their traditional comfort zones.

“Latinas are coming into their own, and this newfound confidence will have an undeniable impact on our consumer-driven society,” commented Stacie de Armas, Vice President, Strategic Initiatives & Consumer Engagement at Nielsen. “Hispanic women are increasingly the catalysts in an intercultural marketplace. Not only are they the cornerstone of the Latino family, keeping language and traditions alive, but they are also forging a wider path in the mainstream and using technology to serve as brand and culture influencers. Marketers need to know how to tap this cohort in order to stay relevant and drive consumer engagement in the future.”

Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward is the second study on Latinas in Nielsen’s Diverse Intelligence Series, which helps marketers better understand and reach diverse consumers through data-driven insights. The report highlights the soaring Latina population and the boom in Latina entrepreneurship, as well as Latina consumption patterns that are driving growth across a variety of sectors – from beauty to technology.

Highlights from Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward include:

U.S. Hispanic Female Population is Booming

  • Totaling 28 million, the Latina population accounts for 17 percent of the total U.S. female population and is growing rapidly–37% between 2005 and 2015
  • 77% of US Hispanic female population growth over that ten-year span came not from immigration, but from Hispanic girls born in the U.S.
  • In many cities, particularly in California and New York, Hispanic females account for the majority of the female population
  • Almost half (45%) of all U.S.-born Hispanic females are under the age of 18

Latinas Drive Spanish Language and Hispanic Culture Retention

  • Although only 34% of Latinas are foreign-born, 74% over the age of five speak a language other than English at home, with only 26% speaking solely English at home
  • Three-quarters of Latinas say they enjoy maintaining cultural traditions

Latinas Are Delaying Marriage as Educational and Career Goals Rise

  • More Hispanic women ages 15 and over have never married (39%) than their non-Hispanic White counterparts (25%); that likelihood has increased from 31% in 2005
  • 41% of Hispanic women have completed at least some college, and 74% of recent high school graduates are enrolled in college (vs. 72% of non-Hispanic females)

Latinas Are a Booming Entrepreneurial Force

  • Latina-majority owned businesses totaled nearly 1.5 million, representing 87% growth over the past five years, far outpacing the 39% growth by Hispanic male-majority owned firms and the 27% growth by total female majority-owned firms
  • Latina majority-owned firms make up 44% of all Hispanic-owned firms, and 15% of all female-owned firms
  • Sales of Hispanic female majority-owned firms grew 41% during the period –to $78.7 billion, while sales of all female majority-owned U.S. firms grew by only 19%

Latinas Are Super Connected

  • Latinas are significantly more likely than non-Hispanic white women to use social networking sites, such as YouTube, Instagram, Google+, Snapchat and Twitter
  • Hispanic women are more likely than their non-Hispanic white counterparts to own smartphones and smartwatches, and to watch videos on smartphones, listen to online radio, download/purchase music and play video games

Latinas Are Important Brand and Culture Influencers

  • 74% of Hispanic women say they are likely to recommend products to others, while 40% say people often seek their advice before making a purchase, compared to 33% of non-Hispanic White women
  • Latinas use social networking sites to recommend or review products and show their support for brands and companies more than non-Hispanic white women
  • Over a fifth of married Hispanic women have non-Hispanic spouses and 10% are married to someone of a different race, making them catalysts of intercultural exchange

“Ambicultural Latinas move fluidly between their cultures, driving intercultural affinity by sharing her root culture with friends, family and coworkers,” remarked de Armas. “Latinas truly are at the forefront of this crossover trend, engaging her online and offline social networks, sharing her voice and influencing those around her. Marketers who successfully reach this segment can surely expect to see an increased return on investment.”

For more details and insights on the report, download Latina 2.0: Fiscally Conscious, Culturally Influential & Familia Forward. Nielsen also encourages Latinas(os) in the U.S. to make their voices heard by taking an active role on how their culture is represented in the media. Please visit http://nielsen.com/latinos to register and learn more.

Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows) #LatinaPower

About Nielsen’s Diverse Intelligence Series

In 2011, Nielsen launched the Diverse Intelligence Series, a robust portfolio of comprehensive reports which focuses solely on diverse consumers’ unique consumption and purchasing habits. The series has become an industry resource to help brands better understand and reach ethnic customers. To learn more about Nielsen’s Diverse Intelligence research series, visit www.nielsencommunity.com.

About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s watch segment provides media and advertising clients with Total Audience measurement services across all devices where content–video, audio and text– is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

Logo – http://photos.prnewswire.com/prnh/20160121/324711LOGO

 

SOURCE Nielsen

Group One Thousand One Presents Power Of Sports

0

OKLAHOMA CITY, Sept. 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Power of Sports presented by Group One Thousand One launches 30-minute television show, making its national debut this month.

Monthly segments will share inspiring stories of people, organizations and communities connecting through sports to create opportunities for youth to join teams and find the motivator they need to go to school, stay in school and prepare for life beyond the classroom. Power of Sports will help show what’s possible when people work together for the greater good of others. 

For More Information Connect Socially @PowerofSportsTV and click here for showtimes.

Hosted by sports industry insider Rick Horrow, Power of Sports will take viewers into conversations with influential thought leaders to understand how different sports and business organizations are engaging America’s youth to help drive positive social change. 

“I am constantly amazed at the innovation taking place to better serve people and communities in need. As we consider stories for Power of Sports, we are humbled by the sacrifice and investment we see happening everywhere we go,” says Horrow, an executive producer of the show.

Group One Thousand One CEO Dan Towriss commented, “In the realm of sports there are so many inspiring and untold stories that need a place to be told. We hope that Power of Sports provides the platform to celebrate these amazing stories, both professional and amateur, with the simple goal of inspiring others to step forward.”

Added Towriss, “Earlier this year, our Delaware Life team made the decision to go all in with support for Fields & Futures, a local nonprofit in Oklahoma City.  The scope of this effort encompasses a comprehensive and sustainable rebuild of all 42 athletic fields in Oklahoma’s largest school district, a district that serves more than 46,000 students from predominantly high poverty neighborhoods.  The desired outcome is a bigger opportunity and a brighter future for each kid that steps on the field, court or track.  Power of Sports has been created to tell these stories and to remind us there are children all across the country who, if given a chance, want to get in the game. It is our hope this show will help inspire and empower viewers to find ways they can help.”

Video – https://mma.prnewswire.com/media/554549/Power_of_Sports_Promo_Trailer.mp4

 

SOURCE Power of Sports