Mexico Tourism Board Celebrates Day of the Dead

October 24, 2016

New Initiative Raises Awareness and Invites Travelers to Celebrate the Holiday through First-Ever Parade and Major Brand Partnerships

MEXICO CITY, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the Mexico Tourism Board (MTB) announced a new, multi-faceted campaign to bring tourists to Mexico during the annual Day of the Dead holiday that is celebrated all over the country. Encompassing both media and brand partnerships, MTB is also hosting an inaugural Day of the Dead Parade in the heart of Mexico City with the goal of drawing locals and tourists to experience this traditional holiday in a memorable way.

The Day of the Dead (Día de Muertos), an important festival in Mexico, celebrates the souls of departed loved ones. The traditions date back centuries, and origins of the festival can be traced back to Mesoamerican times when month-long celebrations were held.

“Día de Muertos, in various forms, has been an integral part of Mexican culture for centuries,” said Lourdes Berho, CEO of the Mexico Tourism Board. “The Mexico Tourism Board is thrilled to share time honoured rituals with the world with this initiative, and we invite everyone near and far to join us in celebrating our culture on this special holiday.”

Although traditions vary by regions, an integral theme of the festival is welcoming back the souls of lost loved ones. Family and friends of the departed decorate gravestones in bright flowers or build special altars in their home laid out with treats like sweets, liquor or gifts to entice souls back to earth for the day. The most iconic of these offerings are las calaveras, or the sugar skulls, decorated and engraved with the deceased’s name for the holiday.

The festivities are widely thought to be presided over by the goddess Mictecacíhuatl, wife of Mictlantecuhtli, Lord of the underworld. She is known as “Lady Death” or, more recently as “La Catrina”, a character created by artist José Guadalupe Posada. Her image has become a core part of celebrations across the country.

First-Ever Parade in Mexico City
On Saturday, October 29, Mexico City will host the first-ever Day of the Dead Parade, which will start at the Angel of Independence monument, go down Reforma, then towards the city center through 5 de Mayo Avenue. The parade route will showcase floats and costumed performers marching and dancing down the avenue, culminating in Mexico City’s iconic Zocalo square.

The parade can be enjoyed from 2 P.M. to 6 P.M CMT, and will be livestreamed via Facebook Live (www.facebook.com/VisitMexico) hosted by the popular Mexican talk radio show personality Martha Debayle.

In addition, participating restaurants and hotels will be joining the revelry with their own Day of the Dead altars during the festivities. Tourists and locals are invited to dress in colourful clothing, wear sugar skull masks and flower crowns, and bring traditional treats, like bread of the dead, for a truly immersive experience.

Activations and Media Partnerships
Additionally, the celebrations extend beyond just Mexico with a partnership with the legendary cultural and art magazine The New Yorker. In addition to digital and media elements throughout the month of October, an event was hosted in New York City on October 8. Consumers attended culinary demonstrations, Day of the Dead tutorials with Chef Joel Zaragoza as well as a mezcal and mixology class with spirits expert Steve Olson at New York’s Casa Neta restaurant.

In addition to the event, The New Yorker launched a newsletter edition detailing the events and rituals surrounding the Day of the Dead to be shared with the outlet’s subscribers.

Another media partner, National Geographic, will host a specialty photo collection for consumers in Washington, D.C. The collection, which opens on Nov. 3, outlines the traditions of the Day of the Dead throughout Mexico and the important role the celebration plays in Mexican culture and history.

In Mexico, Grupo Expansión’s publications: Chilango, Accent and Aire, will feature special sections on Day of the Dead, the history of the event, and this year’s celebrations throughout Mexico. As part of the collaboration, Chilango, Accent and Aire will even offer individual booklets in each of their October or November print editions for consumers to deep-dive into the traditions of Day of the Dead, and see the ways they can join the celebration from anywhere around the world.

Additional activities include special Day of the Dead content for social and public relations efforts, social media amplification through official channels, and experiential initiatives such as familiarization trips to experience Mexico City.

For more information go to http://www.visitmexico.com/dofd.

Follow VisitMexico Social Media Platforms from Oct. 28 – Nov. 2 to join in on the Day of the Dead celebrations.
Facebook: /VisitMexico
Twitter: @WeVisitMexico
Instagram: /DescubreMiMexico
Pinterest: /VisitMex
Webpage: www.visitmexico.com

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Ministers from the European Union, Latin America and the Caribbean united at the CELAC-UE Conclave

October 24, 2016

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Republica Dominicana sede oficial del Conclave de Ministros de Relaciones Exteriores de Latinoamerica, Caribe y Union Europea CELAC-UE.

SANTO DOMINGO, Dominican Republic, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Dominican Republic has become the capital of transatlantic diplomacy today with the reception of more than 30 ministers and 59 delegations of countries participating at the first meeting of Foreign Ministers and Senior Officials of the Community of Latin American and Caribbean States (CELAC) and the European Union states, event that will be held until Wednesday.

DOMINICAN REPUBLIC host of the conclave of ministers of foreign affairs of Latin American, Caribbean and European Union CELAC-UE.

Federica Mogherini, Vice President and High Representative of the European Union for Foreign Affairs and Security will accompany the Minister of Foreign Affairs, Miguel Vargas Maldonado, in the development of the CELAC-UE meetings in the Caribbean nation.

The Minister from the Dominican Republic, motivated his counterparts from the Community of Latin American and Caribbean-European Union to participate actively in the dialogues, exhorting that the decisions taken should be based on consensus among participants, putting the general interest of bi-regional community first.

“We are at a critical point, where we are committed to ensure that the European CELAC-EU forum fulfills its transcendental purpose that has arisen facing common global challenges.”

“Therefore, I appeal to you all, so that your efforts are oriented towards consensus, under a constructive spirit, aimed at reconciling positions, putting aside what separates us, focusing on the goals that unite us”, added chancellor Vargas, as he welcomes the start of the of conclave discussions with a meeting of Senior Officials of the CELAC-EU.

Delegations Arriving

Since early hours, the Ministry of Foreign Affairs has been receiving the different delegations arriving in the country which include on the side of Latin American and Caribbean countries, the Vice President and Foreign Minister of Panama, Isabel De Saint Malo Alvarado; the foreign ministers of Chile, Heraldo Muñoz; Colombia, Maria Angela Holguin; Haiti, Perriot Delienne; Ecuador, Guillaume Long; El Salvador, Hugo Martinez; Guatemala, Carlos Raul Morales Moscoso; Bolivia, David Choquehuanca Cesoede; Belize, Wilfred Elrington; Antigua and Barbuda, Charles Henry Fernandez.

The ministers of Dominica, Francine Baron; Bahamas Frederick Mitchell; Barbados, Maxine McClean; Jamaica, Kamina Johnson Elizabeth Smith; Saint Kitts and Nevis, Mark Brantley; Argentina, Susana Malcorra; Honduras, Maria Dolores Lara Aguero; Costa Rica, Manuel González Sanz and Paraguay, Eladio Loizaga.

Meanwhile already in the Dominican capital are the European foreign ministers: from Portugal, Augusto Santos Silva; Latvia, Edgar Rinkevis; Poland, Witold Easzcykowski; Bélgoica, Didier Reynders; Slovakia, Miroslav Lajkac; Luxembourg, Jean Asselborn and Hungary, Peter Szijjarto.

Delegations led by deputy ministers and officials have arrived in Santo Domingo to join technical meetings, whose first and preliminary sessions initiated Sunday afternoon at the Foreign Relations Convention Center.

Several sessions of this kind will take place until tomorrow Tuesday afternoon, when the formal meeting of the Foreign Ministers will initiate with an opening ceremony led by Minister of Foreign Affairs of the Dominican Republic, Miguel Vargas and Vice President / High Representative of the European Union Affairs Foreign and Security Federica Mogherini, with the presence of the Dominican President Danilo Medina.

Foreign Minister Miguel Vargas pointed out that in accordance with the commitment made by the Dominican Republic as a country holding the Presidency Pro Tempore of CELAC, the Ministry has deployed all the arrangements and requirements for this encounter between Latin American, European, and Caribbean partners, stemming that the meetings be held auspiciously, with the will of strengthening the bi-regional dialogue for the benefit of our peoples and nations.

The Foreign Ministry has worked with effort and dedication to uphold the image of the country and further strengthen the regional leadership of the Dominican Republic.

Contact:
Hugo Beras
Communications Director
809-850-8787
[email protected]

Milagros Escarramán
Public Relations
Ministry of Foreign Relations from the Dominican Republic
849-410-7099
[email protected]

Photo – http://photos.prnewswire.com/prnh/20161024/431736

(Español) Las contribuciones de Pfizer y la Fundación Pfizer proporcionan apoyo vital para la respuesta al zika

October 24, 2016

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SALUD al día magazine applauds the campaign “Women Voting for Our Future”, original initiative from Latinarrific

October 24, 2016

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WESTON, Fla., Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Latinarrific is an inspirational and transformational movement to help the American Latina be her best bi-cultural self.

Recently, Latinarrific has published a campaign calling Latina women to exercise their right to vote, this initiative is applauded, followed and promoted by SALUD al día magazine. Without any political encouragement on our side and more with a social vision than partisan, it seems very important to us that the Hispanic community in general, make a strong presence in these upcoming presidential elections.

The Hispanic community may have been used and duped many times, but what we can be sure of is that it represents a very significant minority who decides in electoral processes. This democratic right to vote allows us to be heard and taken into account. Although it takes a lot to eradicate specific problems of this minority, the only way is by being present at the time of the vote. Register and vote!!

#Latinarrificvote Campaign has been available in all social media and Latinarrific.com page, they have developed a series of videos that invite Hispanic women to vote, to be felt and count; that’s the best way we are taken into account.

SALUD al día magazine has a special interest in this campaign, because we get touched very closely, because we identify ourselves with it, because we are a company that belongs to the Hispanic minority in addition to also be a company whose owner is a woman. This upcoming presidential election is special; it is a little different from other elections. Hispanics and specifically Hispanic women, have been targeted by current presidential candidates and in some cases, not in the best way. Whether we agree or not what has been said about us, we must express our opinion, make us present through voting, that is the only way to make us taken into account.

I want to encourage any individuals, companies, organizations, social groups that are in favor of the rights of minorities in general, to echo this initiative by visiting the page latinarrific.com and SALUD al día magazine to watch the videos and become present in this campaign.

About SALUD al día magazine : SALUD al día magazine is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership. Written by medical doctors and health professionals, the articles cover the latest trends in new treatments, prevention, nutrition, fitness, plus departments directed to women`s health, men`s health, children, teen and the aging.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations, such as hospitals, doctors, foundations, laboratories, insurance and other professionals responsible for the health and wellbeing.

Post Consumer Brands Continues To Make Latino Market a Priority by Naming LatinWorks as Hispanic Agency of Record

October 24, 2016

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LAKEVILLE, Minnesota, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Following a competitive review, Post Consumer Brands announced today LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLES™ brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.

“We are incredibly proud that Honey Bunches of Oats® is the #1 ready-to-eat cereal brand among Hispanics in the United States, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences,” said Melissa Saldana-Chase, Sr. Associate Marketing Manager, Multicultural, Post Consumer Brands. “We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES™ and Honey Bunches of Oats® will perfectly complement the brands’ current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer.”

The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.

About LatinWorks

LatinWorks is a full-service advertising agency specializing in cultural branding. A certified minority enterprise and member of the Omnicom DAS Global network, LatinWorks brings forth a fresh and progressive vision for a multicultural America that has made them one of the most in-demand and awarded creative agencies in the country. Some of their clients include: Anheuser-Busch, Austin Convention and Visitors Bureau, Target, PepsiCo, MLB, Mars and Domino’s Pizza. LatinWorks has brought nine Cannes Lions home to its Austin, Texas headquarters and was named Multicultural Agency of the Year three times from AdvertisingAge and Adweek. For more information, visit www.LatinWorks.com.

“Post Consumer Brands has been a leader in Hispanic marketing for many years so we were excited when the opportunity to share our thinking and join this award-winning team presented itself,” said Christy Kranik, EVP, General Manager.

LatinWorks will work with Post’s internal brand management and integrated marketing communications teams for Honey Bunches of Oats® and PEBBLES™, as well as the existing external agency partners for each brand, which include:

Honey Bunches of Oats®

Burns Group: General Market Creative
MediaVest │ Spark: General and Hispanic Market, Media
Hunter: General and Hispanic Market Public Relations, Social & Digital
Edge Marketing: Shopper

Post PEBBLES™

Public Works: General Market Creative, Social & Digital
MediaVest │ Spark: General and Hispanic Market, Media
Hunter: General and Hispanic Market Public Relations
Edge Marketing: Shopper

About Post Consumer Brands

Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.PostConsumerBrands.com

Logo – http://photos.prnewswire.com/prnh/20160908/405782LOGO

Domino’s® Launches 13th Annual Thanks and Giving® Campaign for St. Jude Children’s Research Hospital®

October 24, 2016

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ANN ARBOR, Michigan., Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Domino’s Pizza (NYSE: DPZ) is launching its 13th annual St. Jude Thanks and Giving^®campaign to raise “dough” for the kids of St. Jude Children’s Research Hospital^®. The recognized world leader in pizza delivery’s campaign beings today, Oct. 24, 2016, and runs through Jan. 1, 2017.

Domino’s will ask customers to support St. Jude by adding a donation to their order, either online, over the phone, or in stores. Select customers enrolled in the Domino’s Piece of the Pie Rewards™ loyalty program will be offered an opportunity to earn bonus points by making a donation. Details will be emailed to eligible customers during the campaign.

Digital pop-up asks will include language about the impact of a donation, associated with treatments and hospital costs. For example, a $1 donation could help pay for a pediatric isolation gown, a $2 donation could help pay for an IV bag or ace bandages, or a $5 donation could help provide thermometers or toddler diapers.

Customers can also help the kids of St. Jude by purchasing the St. Jude Meal Deal – a bundle that includes two medium one-topping Hand Tossed pizzas, a 16-piece order of parmesan bread bites, an order of Cinna Stix^®, a two-liter of Coca-Cola^® and a $1 donation to St. Jude – for $19.99.

“Domino’s has a unique opportunity to reach many people over the phone, in store and online to raise awareness and funds for St. Jude Children’s Research Hospital,” said Patrick Doyle, Domino’s president and CEO. “As a long-term partner of St. Jude, Domino’s is thrilled to leverage this opportunity for the 13th year to help the doctors and scientists at the hospital in their mission to end childhood cancer.”

Domino’s has raised more than $31 million for St. Jude since becoming a national partner in 2004, and is in the second year of an eight-year commitment to raise $35 million. In 2015, the Domino’s Event Center at St. Jude Children’s Research Hospital opened in honor of the commitment. The Domino’s Event Center is a flexible event space on the hospital campus that can be used for patient and family activities, fundraising and entertainment.

In 2015, Domino’s and its customers raised $5.4 million. This year, Domino’s is hoping to raise $5.6 million with the help of customers across the country.

“It means so much to have our loyal friendship and the unwavering commitment from Domino’s, who continues to join us in the fight against childhood cancer,” said Marlo Thomas, St. Jude Children’s Research Hospital’s national outreach director. “Because of Domino’s support and participation in the St. Jude Thanks and Giving campaign, St. Jude can continue to expand our research, optimize our treatments and never give up until we end childhood cancer.”

Created by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign asks people to “Give thanks for the healthy kids in your life, and give to those who are not” in order to help St. Jude continue its lifesaving mission: Finding cures. Saving children^®. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago, and they won’t stop until no child dies from cancer.

Logo – http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b

Texas Association of Realtors announces candidate support for 2016 general election

October 21, 2016

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AUSTIN, Texas, Oct. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the Texas Association of Realtors and TREPAC announced the slate of candidates receiving its support in the November general election.

Texas Association of Realtors Chairman Leslie Rouda Smith commended the candidates for their commitment to protecting private-property rights.

“The Texas Association of Realtors supports these candidates because they are committed to protecting the rights of Texas property owners at the state and federal level,” Smith said.

“We expect the Texas Legislature to make property-tax relief a priority during the 85^th legislative session, and we’re looking forward to working with lawmakers to find a sustainable solution for property owners in Texas.”

Statewide Offices

Supreme Court of Texas, Place 3	Debra Lehrmann
Supreme Court of Texas, Place 5	Paul Green
Supreme Court of Texas, Place 9	Eva Guzman

U.S. House of Representatives

District 1	Louie Gohmert
District 2	Ted Poe
District 3	Sam Johnson
District 4	John Ratcliffe
District 5	Jeb Hensarling
District 6	Joe Barton
District 7	John Culberson
District 8	Kevin Brady
District 9	Al Green
District 10	Michael McCaul
District 11	Mike Conaway
District 12	Kay Granger
District 13	Mac Thornberry
District 14	Randy Weber
District 15	Vicente Gonzalez
District 17	Bill Flores
District 18	Sheila Jackson Lee
District 19	Jodey Arrington
District 20	Joaquin Castro
District 21	Lamar Smith
District 22	Pete Olson
District 23	Will Hurd
District 24	Kenny Marchant
District 25	Roger Williams
District 26	Michael Burgess
District 27	Blake Farenthold
District 28	Henry Cuellar
District 29	Gene Green
District 30	Eddie Bernice Johnson
District 31	John Carter
District 32	Pete Sessions
District 33	Marc Veasey
District 34	Filemon Vela
District 35	Lloyd Doggett
District 36	Brian Babin

Texas Senate

District 1	Bryan Hughes
District 4	Brandon Creighton
District 6	Sylvia Garcia
District 11	Larry Taylor
District 12	Jane Nelson
District 13	Borris Miles
District 18	Lois Kolkhorst
District 19	Carlos Uresti
District 20	Juan “Chuy” Hinojosa
District 21	Judith Zaffirini
District 22	Brian Birdwell
District 24	Dawn Buckingham
District 26	Jose Menéndez
District 27	Eddie Lucio Jr.
District 28	Charles Perry
District 29	José Rodríguez

Texas House of Representatives

District 1	Gary VanDeaver
District 2	Dan Flynn
District 3	Cecil Bell
District 4	Lance Gooden
District 5	Cole Hefner
District 7	Jay Dean
District 8	Byron Cook
District 9	Chris Paddie
District 10	John Wray
District 11	Travis Clardy
District 12	Kyle Kacal
District 13	Leighton Schubert
District 14	John Raney
District 15	Mark Keough
District 16	Will Metcalf
District 17	John Cyrier
District 18	Ernest Bailes
District 19	James White
District 20	Terry Wilson
District 21	Dade Phelan
District 22	Joe Deshotel
District 23	Wayne Faircloth
District 24	Greg Bonnen
District 25	Dennis Bonnen
District 26	Rick Miller
District 27	Ron Reynolds
District 28	John Zerwas
District 29	Ed Thompson
District 30	Geanie Morrison
District 31	Ryan Guillen
District 32	Todd Hunter
District 33	Justin Holland
District 34	Abel Herrero
District 35	Oscar Longoria
District 36	Sergio Muñoz, Jr.
District 37	René Oliveira
District 38	Eddie Lucio III
District 39	Armando “Mando” Martinez
District 40	Terry Canales
District 41	Robert “Bobby” Guerra
District 42	Richard Peña Raymond
District 43	J.M. Lozano
District 44	John Kuempel
District 45	Jason Isaac
District 47	Paul Workman
District 48	Donna Howard
District 49	Gina Hinojosa
District 50	Celia Israel
District 51	Eddie Rodriguez
District 52	Larry Gonzales
District 53	Andrew Murr
District 54	Scott Cosper
District 55	Hugh Shine
District 56	Charles “Doc” Anderson
District 57	Trent Ashby
District 58	DeWayne Burns
District 59	J.D. Sheffield
District 61	Phil King
District 62	Larry Phillips
District 63	Tan Parker
District 64	Lynn Stucky
District 65	Ron Simmons
District 66	Matt Shaheen
District 67	Jeff Leach
District 68	Drew Springer
District 69	James Frank
District 70	Scott Sanford
District 71	Stan Lambert
District 72	Drew Darby
District 74	Alfonso “Poncho” Nevárez
District 75	Mary González
District 76	César Blanco
District 77	Evelina Ortega
District 78	Joe Moody
District 79	Joe Pickett
District 80	Tracy O. King
District 81	Brooks Landgraf
District 82	Tom Craddick
District 83	Dustin Burrows
District 84	John Frullo
District 85	Phil Stephenson
District 86	John Smithee
District 87	Walter “Four” Price
District 88	Ken King
District 89	Jodie Laubenberg
District 90	Ramon Romero, Jr.
District 91	Stephanie Klick
District 92	Jonathan Stickland
District 93	Matt Krause
District 94	Tony Tinderholt
District 95	Nicole Collier
District 96	Bill Zedler
District 97	Craig Goldman
District 98	Giovanni Capriglione
District 99	Charlie Geren
District 100	Eric Johnson
District 101	Chris Turner
District 102	Linda Koop
District 103	Rafael Anchia
District 104	Roberto Alonzo
District 105	Rodney Anderson
District 106	Pat Fallon
District 107	Kenneth Sheets
District 108	Morgan Meyer
District 109	Helen Giddings
District 110	Toni Rose
District 111	Yvonne Davis
District 112	Angie Chen Button
District 113	Cindy Burkett
District 114	Jason Villalba
District 116	Diana Arévalo
District 117	Rick Galindo
District 118	John Lujan
District 119	Roland Gutierrez
District 120	Barbara Gervin-Hawkins
District 121	Joe Straus
District 122	Lyle Larson
District 123	Diego Bernal
District 124	Ina Minjárez
District 125	Justin Rodriguez
District 126	Kevin Roberts
District 127	Dan Huberty
District 128	Briscoe Cain
District 129	Dennis Paul
District 130	Tom Oliverson
District 131	Alma Allen
District 132	Mike Schofield
District 133	Jim Murphy
District 134	Sarah Davis
District 135	Gary Elkins
District 136	Tony Dale
District 137	Gene Wu
District 138	Dwayne Bohac
District 139	Jarvis Johnson
District 140	Armando Walle
District 141	Senfronia Thompson
District 142	Harold Dutton, Jr.
District 143	Ana Hernandez
District 144	Gilbert Peña
District 145	Carol Alvarado
District 146	Shawn Thierry
District 147	Garnet Coleman
District 148	Jessica Farrar
District 149	Hubert Vo
District 150	Valoree Swanson

About the Texas Association of REALTORS® Political Action Committee (TREPAC)
For more than four decades, the Texas Association of REALTORS® Political Action Committee (TREPAC) has provided a powerful voice to protect the needs of real estate professionals and property owners. TREPAC is a voluntary, nonprofit organization. The voluntary investments received go toward supporting issues that directly affect Texas property owners. TREPAC specifically uses these voluntary investments to help elect local, state, and national public officials with a record of preserving private-property rights and keeping homeownership affordable in Texas. As a political action committee, TREPAC complies with all state and federal campaign contribution laws.

About the Texas Association of REALTORS®
With more than 100,000 members, the Texas Association of REALTORS® is one of the largest not-for-profit professional membership associations in Texas. The association represents Texas REALTORS® involved in all aspects of real estate and advocates on behalf of the real estate industry and private-property owners. For more information, visit TexasRealEstate.com.

CONTACT: Jaime Lee
Texas Association of REALTORS®
512.370.2152
[email protected]

Logo – http://photos.prnewswire.com/prnh/20110414/MM83862LOGO

Diego Luna and Jarritos Partner to Share the Journey of Immigrants in the United States

October 21, 2016

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EL PASO, Texas, Oct. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.

Luna proactively pushes the boundaries of a traditional spot, seeking to share the stories of the often unseen and uncelebrated story of immigrants. From casting to the music, all the elements are meant to tie back to the inspiring journey of immigrants and encompass the overall message: we are truly better together.

“With these untold stories, our team aspired to bring real people and real moments together,” said Luna. “We wanted to create a compelling cinematic experience that celebrates the authenticity, warmth, and hope of our collective journey.”

Luna collaborated with Jarritos, along with agency of record, WALO Inc. because of his belief in the importance of sharing the challenges, triumphs, and unity of the immigrant journey during this season when negative rhetoric seems to be running rampant. Jarritos, Luna and WALO Inc. hope this story does not just live on in a newsfeed but makes an impact on people’s hearts, while raising awareness of an important issue that has influenced our country greatly, and will continue to influence future generations to come.

“As a brand with firm roots in Mexico and completely embraced by the United States, we too are immigrants and we know the journey all too well,” said Luis Fernandez, CEO of Novamex, Jarritos Brand Owner. “Our intention was to thank our consumers and celebrate the beauty of that journey, the sacrifices of previous generations, and the inherent diversity of the United States.”

To be a part of this journey, please be sure to visit www.jarritosthejourney.com to watch and share.

ABOUT JARRITOS
More than sixty years ago, Jarritos was introduced as Mexico’s first national soft drink. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon. Whether it is the distinctive glass bottle or the eleven unique and great fruit flavors, Jarritos can be found throughout the U.S. in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks and convenience stores. Jarritos flavors are a reflection of Mexico in its array of traditional Mexican flavors made with real sugar and 100% natural flavors including: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango and MXCN Cola.

ABOUT NOVAMEX
Novamex markets a variety of Mexican food and beverage brands including Jarritos; each brand being a leader in its category in Mexico and widely recognized by Mexican-American consumers in the US. Through partnerships and long-term distribution contracts, Novamex has come to own several of these brands including Jarritos while holding distribution rights to the rest of their brand portfolio. The company was founded in 1987 with its founder’s vision to offer its products to families in the United States. Novamex’s success is due to a wide knowledge of its consumers’ preferences and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy for its ever-evolving consumer.

ABOUT WALO CREATIVE, INC.
Founded in 2014 in the heart of Dallas, Texas WALO Creative, Inc. is an idea shop of brand storytellers and image builders dedicated to helping clients do good work in every sense of the meaning. From strategic planning and creative concepting across all media and mediums to product innovation, WALO is dedicated to ensure brands truly connect with their core audiences and have lasting impact in the communities they serve. WALO’s clients include Bonton Farms, Bonton Honey, and Jarritos among others. For more information about WALO Creative, Inc. visit www.waloinc.com.

Media Contact:
Ingrid Quiroz
512-644-8988
[email protected]

Video – http://www.youtube.com/watch?v=f7NsB9Gnhm8&feature=youtu.be
Logo – http://photos.prnewswire.com/prnh/20161019/430382LOGO

In Honor Of National Boss’s Day, Avon Survey Reveals That Most Women Want To Be Their Own Boss

October 21, 2016

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NEW YORK, Oct. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Avon launched more female bosses than any other company in the past century, now New Avon LLC (“Avon“) has commissioned a survey for National Boss’s Day (October 17), which found that most Americans (80 percent) would love to be their own boss. The research was conducted in conjunction with Avon’s recently unveiled advertising campaign, “This is Boss Life.” The new campaign highlights the flexibility and financial opportunity of becoming an Avon Representative, and encourages women to take a step beyond their typical 9-to-5 work life and say hello to a new kind of life where they are the boss.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7952551-avon-boss-life-survey

“Avon is a 130 year old iconic American brand with a history of empowering women. The ‘This is Boss Life’ campaign highlights Avon as the company that enables women to start and run a business on her own terms,” said Scott White, Chief Executive Officer, New Avon. “We provide the support, training and tools our Representatives need to build successful businesses- providing a path to financial opportunity and independence.”

Avon’s survey goes on to reveal what participants believe are the most positive attributes associated with being your own boss, citing “flexibility to set my hours” as the biggest benefit (57 percent of women and 44 percent of men). Other noteworthy benefits include, “No one telling me what to do,” (29 percent of women and 34 percent of men),”More money,” (16 percent of women and 22 percent of men) followed by 19 percent of women declaring less office politics would be a major plus of being their own boss.

Today, on National Boss’s Day, Avon is taking the opportunity to invite women – and men – everywhere to take control of their lives and start living the Avon Boss Life. The “This is Boss Life” print campaign features the real-life success stories of Avon Representatives Georgiana Haynes, Lydia Osolinsky and Carlos and Milagros Garcia. Lydia explains what being her own boss means to her, “For me, being my own boss is about the ownership in success – and that’s empowering. I have the control to make changes to get what I need — there’s always another way to make things happen. I love that Avon is a part of that.” To learn more about their stories visit the Avon Beauty for a Purpose Blog here.

The television commercial features the campaign heroine bored by her job – until she discovers a brand new life as an Avon Representative. The music video-style commercial is set to the energetic, well-known female anthem, “I Will Survive.” The re-imagined lyrics include such affirmative statements as “I should have done this years ago/I should have broken free/If I’d known for just one second I could be the boss of me” and “Oh as long as I’ve got Avon and the newest shade of gloss/I’ve got passion, can’t you see?/’Cause my future’s up to me/Yeah, I’m a Boss.”

To celebrate National Boss’s Day, Avon has uploaded the re-imagined “I Will Survive” campaign song on video messaging app Dubsmash to let users record and share a video of themselves lipsyncing the song. All are also invited to share a photo of what your Boss Life looks like using Avon’s #BeautyBoss photo frame on any of your social media channels.

Visit sellavon.com and start living the Avon Boss Life today.

To find out more about the ‘This is Boss Life’ Campaign click here.

Methodology –Avon Boss Life Survey
The Avon Boss Life Survey is an omnibus survey of 1,130 American adults 18+. It was designed and conducted online by Finn Partners between September 30th and October 2nd, 2016. The sample was stratified and the data was weighted slightly by region, age, gender, income, and race in order to ensure a proportional, representative sample. This survey has a margin of error of +/-3 percentage points at the 95% confidence level. The margin of error is higher for subgroups within each sample.

About New Avon LLC
New Avon LLC (“Avon“) is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as Anew, Avon Color, mark., and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence. Learn more about New Avon and its products at www.avon.com.

Logo – http://photos.prnewswire.com/prnh/20160417/356238LOGO

Kirby Grines from Float Left Led Panel Discussion on Transforming TV Experience at the Next TV Summit in New York City

October 21, 2016

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WEST PALM BEACH, Fla., Oct. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Float Left, a TV app solutions division of Olympusat Holdings, and one of the leaders in the industry helping top media and entertainment companies create engaging brand-specific, cross-platform TV applications, was in attendance at this year’s Next TV Summit in New York City, where Kirby Grines, Co-Founder and Senior VP of Corporate Development of Float Left, led a panel discussion on Transforming TV: The New Viewing Experience.

On Wednesday, October 19, 2016, Grines joined a panel session among industry insiders, and offered insight into new ways to engage the audience, personalize content, and customize the viewer experience. He also shared data and delved into some of the latest innovations and opportunities to transform the OTT landscape.

“Mobility has completely changed TV and the way we watch content,” said Grines. “Our focus has been on leveraging data to improve the quality of the viewer experience. It’s about A/B testing, putting things out there, and moving things around. We aren’t just being reactive; we are being proactive.”

Grines emphasized that through personalization and content discovery, Float Left helps brands increase the engagement of their direct-to-consumer video services, and stressed the importance of having a solid understanding of the audience demographics and preferences.

The Next TV Summit & Expo is a TV and media conference and networking event focused on providing insights into the impact of new technologies and consumer expectations in the OTT era. For more information about the Next TV Summit, please visit nexttvsummit.com.

Olympusat – Editorial Contact:
Jesus Piñango
561-249-5228
[email protected]