Rev. Samuel Rodriguez Joins T.D. Jakes for Conversations with America Beyond the Black & Blue
LOS ANGELES, Sept. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ –Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference (NHCLC)/CONEL, will join the “T.D. Jakes” national talk show, hosted by best-selling author, film and music producer, and entrepreneur T.D. Jakes, in its continued Conversations with America series on Sept. 29.
During the episode, Jakes will visit the scene of the crime in Charlotte, North Carolina following the police shooting of Keith Lamont Scott. He will meet with families, officials and experts to discuss continued injustices and determine how to get beyond the black and blue and move toward justice everywhere.
Addressing the polarizing and escalating racial tension in our nation, the episode will feature a robust panel of guests discussing the ways to begin to fix and heal the country, including Rodriguez; Dr. Patrick Graham, president/CEO of the Urban League of Central Carolinas; Kerr Putney, Charlotte police chief; Dr. Tiffany Crutcher, twin sister of Terrance Crutcher in Tulsa, Oklahoma; Sharon Cooper, sister of Sandra Bland; Nakia Jones, a Ohio police officer whose video went viral; Cornell William Brooks, president of NAACP; Lisa Bloom, civil rights attorney; and Cheryl Dorsey, retired LAPD Sergeant.
“We need a multiethnic movement,” said Rodriguez. “When white, brown, black and yellow come together, we will see things happen. Today’s complacency is tomorrow’s captivity. We are what we tolerate, and silence is not an option. We can reform this but it will require all Americans to open up their eyes, repudiate myopia and say enough is enough.”
Rodriguez is president of NHCLC/CONEL, the world’s largest Hispanic Christian organization, which serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and hundreds of thousands of additional congregations spread worldwide throughout the Spanish-speaking diaspora. He is also the recipient of the 2015 Rosa Parks Courage Award, which is given annually to honor individuals who have fought for civil rights in Alabama and across the nation.
“If the global Church would rise with one voice, we could effectively and successfully address the racial divide but it requires unity and deliberation,” Rodriguez continued.
“T.D. Jakes” is a newly syndicated daily one-hour talk show that premiered in more than 50 TEGNA markets on Monday, Sept. 12 as well as on OWN on Sept. 19. The show and its original social media content features real personal stories and honest conversations with celebrity and non-celebrity guests. It is filmed before a live studio audience in Los Angeles and airs weekdays in afternoon time periods around the country. The series is produced by Tegna Media, 44 Blue Productions, Jakes’ TDJ Enterprises and enLight Productions.
For local listings, visit http://www.tdjakes.com/.
Logo – http://photos.prnewswire.com/prnh/20120912/CL72800LOGO
Milk Life Lo Que Nos Hace Fuertes Celebrates Hispanic Heritage Month With Renowned Chef, Adrianne Calvo And Her All-New Delicious Recipes Made With Milk
MIAMI, Sept. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, the Milk Life Lo Que Nos Hace Fuertes campaign presents their newest milk advocate, Executive Chef/Owner, Adrianne Calvo, to encourage families everywhere to celebrate their heritage with milk. The milk life campaign is designed to educate Hispanics about the nutritional benefits of milk, and its 9 essential nutrients including 8 grams of high quality natural protein and no added sugar.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7913051-milk-life-celebra-chef-adrianne-calvo
Hispanic Heritage Month is the perfect time for families to get together and celebrate their culture and heritage with good food, music and laughs. In honor of this festive time, Chef Adrianne has prepared a few step-by-step videos with some of her favorite recipes with milk which will slowly roll-out on www.FuertesconLeche.com. The recipes include some traditional breakfast foods with chorizo, while also incorporating a delicious solution for turkey leftovers this holiday season. Love sweets but want to lower your sugar intake? Her Double Vanilla Bean Ice Cream is sweetened with honey, which is 1.5 times sweeter than table sugar so you can add less. All the recipes include Calvo’s personal touch of deliciousness her restaurant-goers love so much. Calvo also shares her personal story of strength and some of her favorite family recipes.
“I am so excited to be a part of the Milk Life Lo Que Nos Hace Fuertes campaign in celebration of Hispanic Heritage Month. Milk is a key ingredient in many Latin recipes and a staple in Hispanic homes that it brings back many beautiful memories. I am proud of my roots and I attribute a lot of the great flavors found in my food to my culture. I enjoy cooking with milk to add more flavor and come up with unique dishes,” says Adrianne Calvo. “I want to encourage all Hispanics to get in the kitchen and try one of my all-new delicious recipes with milk! It is sure to keep the energy up with high quality protein!”
Adrianne’s love for cooking started at a young age when instead of running to the park to play with friends, she was running home to help her mom put dinner on the table. It wasn’t until 2007 when her dream became a reality and she opened Chef Adrianne’s Vineyard Restaurant and Wine Bar at just 22 years of age. Chef Adrianne’s is noted as a “hidden gem” or a “destination dining must.” It was included in Yelp’s top 50 local, non-chain Miami eateries and prior to that both Miami Magazine and Urban Spoon named it the Best Restaurant Miami in 2013. She now has four cookbooks under her belt, the most recent released in 2015, Play with Fire. Calvo also developed the “Make it Count” Foundation to benefit children and their families suffering from cancer after losing her sister to cancer in 2006. She and her team make it their mission to give back as much as possible.
Stay tuned for a celebration of culture with food and milk at our Twitter party where Latinos across the country will be able to get together and share their favorite Latin recipes with milk. For more information, please visit www.FuertesconLeche.com. There, you’ll also find Somos Fuertes videos from our other milk advocates, recipes, nutritional tips, and much more on the importance of starting each and every day with a nutritious breakfast that includes milk for a good source of high quality protein with no added sugar.
About the Milk Life campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the milk life campaign, a multi-faceted campaign designed to educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8 ounce glass. For more information, go to www.MilkLife.com. Lowe Campbell Ewald is creative agency for the milk life campaign – from America’s milk companies. sociedAD is the agency for the milk life Lo Que Nos Hace Fuertes campaign.
Logo – http://photos.prnewswire.com/prnh/20160316/344875LOGO
University of St. Augustine for Health Sciences Austin Campus Unveils Newly Installed, Innovative SafeGait 360° Balance and Mobility Trainer®
AUSTIN, Texas, Sept. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — University of St. Augustine for Health Sciences (USAHS), a leading graduate institution that emphasizes health and rehabilitative sciences education through innovative classroom education, is pleased to announce the installation of SafeGait 360° Balance and Mobility Trainer® on its Austin, Texas campus. The device, which was designed in collaboration with experts in physical therapy (PT) and occupational therapy (OT), works to mitigate the risk of injury from falls, protecting both the patient and therapist. In addition, SafeGait 360°’s dynamic fall protection (DFP) distinguishes between a patient’s intentional downward movement and when a patient is actually falling, which allows therapists to easily modify fall protection sensitivity to accommodate and challenge patients at varying stages of independence.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7743851-usahs-safegait-360-physical-therapy
USAHS is one of the first higher education institutions in the nation to install this innovative body-weight support and fall protection system. In addition to conducting ground breaking research with patients and students, faculty members with extensive experience in body-weight treatments aim to open a clinic which will provide new treatment options to patients in the Austin community, and will begin seeing patients in October of this year.
Using SafeGait 360° to Treat Patients in Austin
SafeGait 360° is essential in providing advanced treatment solutions to a variety of patients, but especially patients who suffer from a neurological injury, such as a stroke, spinal cord injury, spina bifida, multiple sclerosis and traumatic brain injury.
“My interest in using body-weight support systems to treat patients began when I was clinician,” said Elizabeth Ardolino, PT, MPT, MS, PhD, assistant professor of neurology and research, at USAHS and a physical therapist with more than 15 years of experience. “I was passionate about bringing SafeGait 360° to our institution because there is no equipment like this in the immediate Austin area. At USAHS, we are able to offer our expertise to people in our local community who need it most: patients with neurological injuries, geriatric patients, patients who have been discharged from traditional physical therapy treatments, and patients who may not have the health insurance benefits to cover extensive therapeutic care.”
In addition, the equipment will be used for research and to provide treatment for orthopaedic patients and to geriatric patients, who are at a risk for injury from falls.
“When someone suffers from medical issues or injuries and is learning to walk again, one of the top fears that comes to the individual is the fear of falling,” said Dr. Wanda Nitsch, president and chief academic officer, USAHS. “With the innovative SafeGait 360°, those individuals can bypass this fear and gain the necessary confidence needed in their treatment plan. This technology is revolutionary and will provide our faculty and students with a great hands-on learning experience.”
Using SafeGait 360° for Innovative Research
At USAHS, many faculty members are planning to use SafeGait 360° to conduct research with both students and patients.
“I plan to use SafeGait 360° in three ways: in the classroom, in the community and through research,” said Ardolino. “This fall, we plan to launch a study on children with spina bifida. We will be testing a tool designed to measure how children with spinal cord injuries and spina bifida recover after their injury, and part of that tool requires the use of a body-weight piece of equipment. SafeGait 360° allows us to really test that tool to full extent of its capability. After we test that tool and have something that we can use to measure the children’s progress, we hope to do an intervention study and bring those children in to train them on SafeGait 360° and see how they progress.”
Incorporating SafeGait 360° in Education
At USAHS, it’s not just about having the equipment, it’s about knowing how to use it. USAHS faculty members have experience in using body-weight support equipment with patients, and have done previous research in body-weight supported treadmill training.
“It’s important to know and understand what has worked from a research standpoint, and how to translate that into the clinic,” said Ardolino. “There’s a difference between having the equipment and knowing what to do with it, and having the theoretical foundation behind why you’re using the equipment the way you are with the patient. We are incorporating SafeGait 360° into our students’ coursework and labs so that when they graduate from USAHS, they will really know how to use a body-weight support system, and how use it well.”
Currently, students at USAHS work in Patient Oriented Integrated Neurological Treatment (POINT) labs, with real-life patients, at the guidance of their faculty members. Through the POINT labs, USAHS brings patients with neurological disorders into the classroom, where they are evaluated and treated by the students over a four week period.
“If we can give our patients something that is new and provide our students with a different way of looking at how to treat someone with their injuries than they have had before, we are improving the learning experience for our students, and improving the lives of the patient,” said Ardolino.
What’s different about SafeGait 360° at USAHS?
“Most graduate physical therapy and occupational therapy institutions do not have this type of innovative equipment on their campus, accessible to both faculty and students to use with local patients,” said Nitsch. “Our students will be trained on the equipment, from faculty experts, and have the opportunity to work with patients and see the positive impact the use of this equipment can have on their treatment, their progress, and their lives.”
About SafeGait 360°
SafeGait 360° features easy to use patient management software, which is an intuitive user interface allowing therapists to track and compare session and task data. Therapists can also create a plan of care that is specific to individual patient needs by choosing from an extensive list of transfer, gait and stair tasks, or customizing their own. The treatment options are aimed at challenging patients through setting goals, capturing rated perceived exertion (RPE) and measuring performance in real time.
Additional features include:
- 1:1 Patient/Therapist Ratio: Compared to traditional gait therapy, which requires multiple therapists to safely work with a single patient, SafeGait 360° can optimize resources and enable a safe 1:1 patient/therapist interaction
- More Patients Per Day: By reducing the number of providers required per patient, SafeGait 360° can help enable facilities to maximize patient throughput
“For over 35 years the University of St. Augustine for Health Services has been improving people’s lives, so with Gorbel’s Mission statement being to ‘Improve People’s Lives,’ I see it as no coincidence that our team and USAHS have come together to bring the Austin community the benefits of SafeGait,” said Brian Reh, president and CEO, Gorbel. “On behalf of Gorbel, let me share that we feel privileged to have a partner as engaged and forward thinking as USAHS. While it might seem more common to have products like SafeGait solely in a hospital setting, USAHS goes beyond and is leveraging the technology across the university model. I find it special and unique for a university to bring new, innovations to students, to their community and to research. Here’s to USAHS and the university’s next 35-plus years of improving lives!”
For more information on USAHS, visit usa.edu.
About University of St. Augustine for Health Sciences (USAHS)
The University of St. Augustine for Health Sciences (USAHS) is a graduate institution that emphasizes health science education through innovative quality classroom and distance education. Founded in 1979, USAHS has locations in San Marcos, California; St. Augustine, Florida; Austin, Texas and Miami, Florida. USAHS offers degree programs in physical therapy, occupational therapy, nursing, education and health science, as well as continuing education programs.
In 2015, USAHS completed a rigorous assessment by B Lab®, an independent non-profit organization that serves as a global movement of people using business as a force for good, and became a Certified B Corporation®. USAHS is a member of the Laureate International Universities network, a global network of more than 70 campus-based and online universities with more than one million students in 25 countries, and one of the most significant global higher education providers for health sciences, and Laureate Education, Inc. is a Certified B Corp® – the largest corporation ever to become a B Corp™. For more information on USAHS, visit usa.edu. For more information about Laureate Education, Inc., visit www.laureate.net.
Governor Brown Sends Mixed Message on Youth Alcohol Prevention: Powdered Alcohol Banned, But Free Booze Allowed at Barbershops & Beauty Parlors
SAN RAFAEL, California, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — The California Alcohol Policy Alliance is expressing both gratitude and outrage in response to Governor Brown’s inconsistent actions today on new laws dealing with alcohol policy in the state.
On the good side:
- He signed into law both AB 1554 & SB 819 to ban powdered alcohol in California (the state now becomes the 34th to proactively ban the product)
- He signed into law AB 2687 making it unlawful for a person who has 0.04 BAC to drive a motor vehicle when a passenger for hire is in the vehicle – this would apply to Uber, Lyft and similar services
- He signed into law SB 1046 requiring DUI offenders to install ignition interlock devices
On the bad side:
- He signed into law AB 1322 which will allow barbershops and beauty parlors to give away alcohol without a license
- He vetoed AB 2121 which would have mandated advanced bartender training
“California has put the alcohol industry on notice that we will not tolerate dangerous, youth-oriented products like powdered alcohol now or in the future,” stated Thania Balcorta, Co-Chair of California Alcohol Policy Alliance (CAPA). “CAPA is proud to have played a roll in organizing statewide support for the ban.”
AB 1554, authored by Assemblymember Jacqui Irwin (D-Thousand Oaks), and SB 819, by Senator Bob Huff (R-Diamond Bar), prohibit the possession, purchase, sale, offer for sale, distribution, manufacture, or use of powdered alcohol in California and would make the violation of those provisions punishable with a fine.
“We are outraged that the Legislature and Governor through AB 1322 have failed to regulate alcohol consumption at 42,000 beauty salons and barbershops,” stated Richard Zaldivar, Co-Chair of CAPA and Founder/Executive Director of the Wall / Las Memorias Project. “We now call upon cities and counties to protect the health and safety of youth by enacting local zoning restrictions and effective police enforcement on salons and barbershops.”
California suffers more than $22 billion in alcohol-related harm and 10,000 alcohol-related deaths annually. Alcohol Justice has estimated that the number of venues allowed to serve alcohol in the state could now increase by 41% because the Governor signed AB 1322. Additional alcohol-related harm is inevitable with increased availability, especially when there is no license required and no enforcement of current alcohol regulations.
“It’s unfortunate that Governor Brown vetoed AB 2121,” stated Ruben Rodriguez, Executive Director of Pueblo y Salud and Co-Chair of Los Angeles Drug and Alcohol Policy Alliance (L.A. DAPA). “The bill that would have addressed bad retailers, with irresponsible alcohol sales and serving practices, by requiring training to prevent harm to the public.”
With regard to the signing of SB 1046 into law, “Alcohol Justice applauds MADD and Senator Hill for successfully passing this bill to create a permanent ignition interlock program in California to limit repeat drunk driving,” said Bruce Lee Livingston, Executive Director/CEO of Alcohol Justice. “However, Governor Brown screwed up in signing AB 1322 and vetoing AB 2121. Nevertheless, the California Alcohol Policy Alliance has shown that dozens of organizations working together can make a difference through legislation controlling drunk driving and dangerous products.”
CONTACT:
Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336
To Celebrate National Coffee Day, McDonald’s New York Tri-State Area Restaurants Are Giving Customers Free Coffee
NEW YORK, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — On Thursday, September 29th, McDonald’s will help celebrate National Coffee Day by rewarding users of their App with a free* small hot or iced McCafé coffee redeemable at participating restaurants in the New York Tri-State area**. Customers do not need to make any purchases to receive their free coffee. With coffee being a top beverage choice, McDonald’s will highlight National Day by sharing coffee with customers. Customers can expect to get their complementary beverage when presenting the mobile offer from the McDonald’s app. Limit one per guest.
The promotion commemorates National Coffee Day in honor of the nation’s most beloved morning beverage also commonly enjoyed any time of the day. McCafé was first offered in the USA 15 years ago and since then it has remained a popular beverage at McDonald’s. The journey to serve the perfect cup of coffee actually began 25 years ago, when the brand traveled the globe in search of exactly the right combination of coffee beans. They found it in the rich coffee-bearing soils of Central and South America, and McDonald’s Premium Roast Blend was born.
“At McDonald’s, we’re committed to offering our customers with great-tasting coffee and espresso brewed from high quality coffee beans,” said Josh Kaufman, a McDonald’s franchisee in Long Island. “Along with taste, we know our customers care about where our coffee comes from and how it is sourced. For that reason it’s equally important for us and with great pride we can say that 37% of our global coffee purchases in 2015 were verified sustainable.”
Guests can obtain the free small hot or iced McCafé coffee promotion by downloading the McDonalds Mobile App directly onto their smartphones or by visiting www.mcdonaldsnytristate.com. There are no charges to download the McDonald’s App. Last year, McDonald’s launched the App in the U.S. as a way to give customers a more personalized experience. The App features weekly offers, a McCafé loyalty program, and nutrition features allowing customers to save money and learn more about the food that they’re consuming. They also have access to our fun McDonald’s sticker keyboard (available in IOS 10+), so they can use McDonald’s images in text and typing. McDonald’s App is free for download from iTunes or Google Play.
*Plus Applicable Taxes
**Participating shops include those in the following counties:
New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester, Staten Island
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, Warren
Connecticut: Fairfield, Suffolk
About McDonald’s New York Tri-State Restaurants
As one of the brand’s flagship markets, McDonald’s New York Metro Region represents one of the world’s best known brands within the Tri-State area. Based in Iselin, New Jersey, the regional office oversees 600 McDonald’s restaurants and more than 100 franchisees located throughout the New York, New Jersey and Connecticut Tri-State region. The regional office is run by a team of leading professionals in the fields of operations, marketing, public relations and public affairs.
Visit www.McDonaldsNYTriState.com or follow us on Twitter @McDNYTriState for more information about other McDonald’s area programs.
© 2016 McDonald’s
About McDonald’s USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 25 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.
ATRESERIES premieres second season of ‘Mar de plástico’ on Wednesday October 5
MADRID, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — On October 5, ATRESERIES Internacional, the premiere channel of Atresmedia Internacional, will begin to air exclusively the second season of Mar de Plástico (‘Sea of Plastic’), produced for Atresmedia by Boomerang TV.
FILE
EstrenoMARDEPLASTICO_AtreseriesInt.pdf
TRAILER
Trailer-Mar de Plástico
While the murder of Ainhoa and arrest of Fernando shook up the residents of Campoamargo –as well as viewers of ATRESERIES Internacional – a new serial killer is on the loose, and anyone could become the next victim. This is the disturbing start of the second season of this rousing thriller, whose new episodes will be packed with suspense and mystery in an unbeatable setting unique in the world, with riveting stories that promise to build up tension and action.
“The audience was asking to see other worlds in this series. And we’re going to give them what they asked for,” said Sonia Martínez, director of fiction for Atresmedia, during the presentation of the series in Spain, adding that the new episodes will fit into the parameters of the psychological thriller: “The characters play with ambivalence in the same space (as the first season), though it’s different.”
The series features first rate talent, with Rodolfo Sancho heading up a cast of distinguished national actors who took part in the earlier season, such as: Pedro Casablanc, Belén López, Luis Fernández, Fernando Cayo, Patrick Criado, Nya de la Rubia, Andrea del Río, Lisi Linder, Fede Aguado, Jesús Carroza, Will Shephard, Elías Pelayo, Ángela Vega, Marina Esteve and Máximo Pastor.
What’s more, the unique landscape of southern Spain will once again play a leading role in the second season of Mar de Plástico, where the natural scenery takes on special importance and is outstanding for its scenic grandeur.
Chapter 1:
After Fernando Rueda is imprisoned as Ainhoa’s killer, calm seemed to have been restored to Campoamargo until another crime, involving Marta Ezquerro, shakes the population of this small coastal village…
PREMIERE SCHEDULE: Wednesday, OCTOBER 5
10:00 pm Argentina, Chile and Uruguay.
9:00 pm Venezuela.
8:00 pm Mexico, Colombia, Peru.
7:00 pm Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua.
9:00 pm East Coast, U.S.
6:00 pm West Coast, U.S.
About de Atresmedia Internacional
Atresmedia Internacional is the head of the Atresmedia group, comprised of its three international channels: Antena 3, Atreseries and ¡HOLA! TV. Positioned as one of the world leaders in the production and distribution of content in Spanish, Atresmedia is also the private European operator with more signals and a greater number of subscribers beyond its borders, highlighting its presence in all Spanish-speaking countries in Latin America, as well as the U.S., Canada, Europe and Africa. Atresmedia Internacional strives for quality and variety by offering supplementary content.
“#BeUnderstood” Campaign from Understood.org and the Ad Council Helps Parents Experience Learning and Attention Issues Through the Eyes of a Child
NEW YORK, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — 78% of parents believe that any child can do well in school if he or she tries hard enough. But in reality, many children are already trying as hard as they can. One in five children in the U.S. struggles with learning and attention issues in areas such as reading, math, writing, focus and organization, and many of them may never get the diagnosis and support they need to thrive. Today, Understood.org, in partnership with the Ad Council, has launched a new national public service advertising (PSA) campaign which shines a light on what learning and attention issues can look like from both an adult and child perspective.
Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7932851-ad-council-be-understood
Created pro bono by Publicis North America, the new campaign helps kick off October’s Learning Disabilities Awareness month, and is also timed to coincide with a time of the year when signs of learning and attention issues often start to become noticeable in school-aged children. As students and teachers settle into the school year and the real work begins, it’s not uncommon for kids who are struggling to say to their parents, “My teacher doesn’t like me,” “My homework doesn’t make any sense,” or “I don’t want to go to school.”
According to a new survey conducted by the Ad Council and Understood, 7 out of 10 parents aren’t aware that a child not wanting to do his or her homework could be a sign of these kinds of issues. Sometimes parents mistakenly think their children are just being lazy and should try harder, or that it’s a phase their children will outgrow. But in some cases, such as when a child repeatedly avoids or delays doing their homework, it could be an unidentified learning or attention issue.
“We want parents to know that learning and attention issues are real, brain-based issues. They are not the result of where or how a child grows up, and they are not a reflection of the child’s intelligence. With proper identification and support, these kids can thrive academically, socially and emotionally,” said Kevin Hager, managing director of Understood.org. “Identifying learning and attention issues early and getting help through Understood.org can make a real difference in ensuring that teachers and parents get kids the support they need.”
The stigma associated with a diagnosis is one barrier that can keep parents from seeking the help their children may need. Nearly half of parents surveyed agree that most parents wouldn’t want others to know if their child had these challenges. To help counter this stigma, Understood.org and the Ad Council are also kicking off a social media campaign using the hashtag #BeUnderstood. The campaign invites the general public to use #BeUnderstood on social media to share personal stories of their experience with learning and attention issues, and offer messages of encouragement and hope to kids and parents who are struggling. This social movement will help raise awareness of the prevalence of learning and attention issues, and how parents, teachers, family, and friends can support children who are struggling.
The campaign includes television, radio, print, outdoor and digital PSAs directed by Emmy®-winning director Lauren Greenfield (The Queen of Versailles, the Always “Like a Girl” campaign). The emotional new ads bring to life the “two sides” of the learning and attention issues story by depicting both the parent and child perspective and encouraging parents that “when you can see it from their side, you can be on their side.” All materials were developed in partnership with the Ad Council and created pro bono by Publicis North America.
The PSAs direct parents to Understood.org, a comprehensive free online resource that offers parents interactive tools, daily access to experts and a supportive community of fellow parents. Over 1.5 million people have visited Understood.org in the last month.
“This work truly humanizes and personalizes the challenges faced by both parents and children when it comes to learning and attention issues,” said Lisa Sherman, President and CEO of the Ad Council. “Through this powerful creative, we hope to help more parents discover the resources available at Understood.org for their child’s success both in and out of the classroom.”
Susan Gianinno, Chairman, North America, Publicis Worldwide, commented, “Publicis is very proud to tackle the misunderstanding still associated with learning and attention issues, and through smart, thoughtful communications, truly effect change. We have had the privilege of working on Ad Council campaigns for decades and are delighted to support Understood.org, a brilliant and truly helpful resource.”
The PSAs will be distributed to media outlets nationwide and will run in time and space completely donated by the media. Launch partners for this campaign include Meredith Publications and Upworthy.com, both of which will debut exclusive new online videos in October to help further the message of the campaign. Meredith Publications is also donating media to support the new creative.
The survey was conducted by Lightspeed GMI on behalf of the Ad Council and Understood in September 2016, surveying 900 parents nationwide.
For more information about Understood and resources for learning and attention issues, visit Understood.org. To share your message of encouragement about your experience with learning and attention issues, use hashtag #BeUnderstood on Facebook, Instagram and Twitter.
About Understood.org
Founded by 15 nonprofits, Understood.org is a free and comprehensive resource for the parents of the one in five children in the U.S. with brain-based learning and attention issues. Winner of the 2015 Webby Award for Best Family/Parenting Site and the 2016 Cynopsis Award for Best Branded Digital Platform, Understood.org gives parents daily access to experts, personalized resources and connection to other parents and experts in its onsite community. Understood.org believes that with the right support, parents can help children unlock their strengths and thrive in school and in life. For more information and resources, visit Understood.org, like us on Facebook, or follow us on Twitter.
About the Ad Council
The Ad Council is a nonprofit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver crucial messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.
About Publicis Worldwide North America
Publicis North America is the fastest growing regional network within Paris-based Publicis Worldwide. A new era agency network, Publicis North America embraces the worldwide mission ‘To Lead The Change’, partnering with our clients in creative cross-channel communications and innovative digital technologies. Publicis New York is the flagship office for the network, with full-service offices in Seattle, San Francisco, Dallas, Toronto, Montréal, Calgary and Windsor. Publicis Worldwide is a part of Publicis Groupe.
Publicis Worldwide North America; Twitter; LinkedIn; YouTube; Facebook; Instagram
Siempre Mujer Magazine Reveals The Winner Of Its Third-Annual Cover Contest
NEW YORK, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced the winner and three finalists of its third-annual “La Musa de Siempre Mujer” cover contest. The program gives the magazine’s readers an opportunity to shine in the October/November 2016 issue, and highlights four fresh faces representing the beauty, intelligence and drive of Latinas.
The winner of the 2016 Cover Contest is Yisney Terrero, a 30-year-old Dominican blogger, aspiring entrepreneur and mom-of-two from Los Angeles, Calif. The former model, who starred in the 2015 music video for Enrique Iglesias and Nicky Jam’s song “El Perdón,” studied fashion design and hopes to launch sportswear and swimwear collections. Currently, she is the creative force behind two websites: a fashion blog Yisneyterrero.com and a healthy lifestyle blog Mibellezainterna.com.
“Appearing on the cover of Siempre Mujer is a dream come true,” says Terrero. “I’ve always loved the magazine and I’m so grateful for the opportunity to share my story with other readers and show young Latinas that it’s possible to chase your professional goals while raising a family.”
Univision Network serves as the media partner for the Cover Contest, and Terrero joined Siempre Mujer Editor-in-Chief Jessica Torres to unveil the cover on Univision’s Despierta América, the number one early morning program among Hispanics with more viewers than ABC’s Good Morning America, CBS This Morning and NBC’s TODAY show, on Sept. 27. Click here to watch the clip.
The three Cover Contest finalists featured alongside Terrero in the issue are Claudia Andrea Bermúdez, a 25-year-old Los Angeles-based marketing professional, aspiring journalist and yoga instructor who emigrated from Peru when she was nine years old; Emmelie De La Cruz, a 25-year-old Dominican-Puerto Rican entrepreneur from Georgia who is a personal branding expert, author (“Make Yourself Marketable: The Ultimate Personal Branding Planner” and “The Sanity + Success Journal”) and blogger at Emmeliedelacruz.com; and Jennifer Rinehart, a 22-year-old of Mexican heritage who recently received a degree in international relations and global studies from the University of Texas and hopes to join a nonprofit organization focused on international outreach.
Readers had the chance to enter the contest between April and June 2016 at SiempreMujer.com, and the winner and finalists were chosen by a prestigious panel of editors and judges from the fashion and beauty industries.
In addition to entering the contest, readers also voted for their own musa. This year’s People’s Choice winner is Marlyn Mercado, a Puerto Rican professional model and mom-of-two based in Orlando, Fla. who won with more than 6,000 votes. Mercado is also featured inside the issue and on SiempreMujer.com at http://siempremujer.com/estilo/te-presentamos-a-marlyn-mercado-la-nueva-favorita-del-publico-de-siempre-mujer/85422/.
“We’ve met so many incredible women over the past three years of holding our Cover Contest,” says Torres. “What’s unique about this year’s winner and finalists is that they’re all millennial influencers, career- and entrepreneurial-minded and tech savvy. And those qualities truly reflect our readers and the Modern Latina.”
The grand-prize winner received prizes valued at more $10,000, which includes a course at the University of Miami, Division of Continuing & International Education—valued at $8,000; an appearance on Univision Network’s Despierta America; a trip to New York for the cover photo shoot; and a two-person stay in Puerto Vallarta, Mexico, at the CasaMagna Marriott Puerto Vallarta Resort.
Past winners of “La Musa de Siempre Mujer” include Alexis Payne, who recently graduated from the University of South Carolina with a Bachelor of Arts degree in public relations and is currently pursuing a career in television in Los Angeles, and Shakira Bonilla, a 19-year-old mother from Puerto Rico who is currently enrolled in the University of Miami, courtesy of her Cover Contest scholarship.
ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published 6 times a year. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.
ABOUT THE UNIVERSITY OF MIAMI
The University of Miami’s mission is to educate and nurture students, to create knowledge, and to provide service to our community and beyond. Committed to excellence and proud of our diversity of our University family, we strive to develop future leaders of our nation and the world.