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Siempre Mujer and The Museum of Latin American Art Host Third-Annual Day of the Dead Celebration Honoring Women of Past & Present

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Siempre Mujer and Museum of Latin American Art will host its third-annual Day of the Dead celebration, honoring Latinas of Past and Present, on Oct. 22, 2016.

NEW YORK, Sept. 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced that it is once again partnering with The Museum of Latin American Art (MOLAA), the only museum in the country dedicated to modern and contemporary Latin American art, to host its third-annual Day of the Dead celebration, which this year will shine a light on the integral role women have played throughout the history of Hispanic culture.

Siempre Mujer and Museum of Latin American Art will host its third-annual Day of the Dead celebration, honoring Latinas of Past and Present, on Oct. 22, 2016.

The ticketed event, held at MOLAA in Long Beach, Calif., on Saturday, Oct. 22, at 8 p.m., is open to the public. Tickets are available both online for $45 each and at the door for $50 each. Over the past three years, the Day of the Dead event has generated more than $150,000, with all proceeds benefitting MOLAA’s exhibition and art education initiatives.

This year’s event theme, “Poderosas Para Siempre: A Celebration of Women Past & Present,” honors Latina influencers who have impacted art, culture, politics and social justice in meaningful and measurable ways.

The event will honor three notable Latinas with the second-annual Día de los Muertos Spirit Award for their support of Hispanic heritage, arts and culture. Recipients of the award will also receive a bottle of Veuve Clicquot La Grande Dame Champagne in honor of Veuve Clicquot’s namesake, the Widow Clicquot, a remarkable woman who lived an extraordinary life. Recipients include: 

  • María Teresa Kumar, President & CEO of Voto Latino, a pioneering civic media organization that seeks to transform America by recognizing Latino leadership and empowering Latinos to be agents of change;
  • Luz Maria Doria, Vice President and Executive Producer of Univision’s “Despierta America,” the fastest-growing morning show on broadcast television, and author of the bestselling new book “La Mujer de mis Sueños”;
  • And Maestra Ofelia Esparza, artist and educator renowned for creating Day of the Dead altar installations for more than 30 years.

To further underscore the importance of the Latino voice, MOLAA and Voto Latino will host voter registration on-site at the event two days ahead of the close of voter registration in California.

“Our Día de los Muertos event is a culturally-authentic and vibrant celebration of two worlds, the departed and those still blazing new trails today,” says Ann Moreno Penn, MOLAA Board Member and Event Chair. “The event allows us to raise funds for our education outreach programs as well as recognize outstanding female innovators making a lasting impact in our art, culture and community.”

Siempre Mujer, in partnership with artist Paulina Perez, also created an altar as part of MOLAA’s Day of the Dead Art & Altar Exhibition. The altar shines a light on the Mirabal Sisters, political activists from the Dominican Republic, who were assassinated on Nov. 25, 1960 for opposing the dictator Rafael Trujillo. In memory of the Mirabal Sisters and to prevent future acts of violence against women around the world, the UN observes International Day for the Elimination of Violence Against Women on Nov. 25 each year.

Siempre Mujer recently teamed up with UN Women as a member of the Step It Up for Gender Equality Media Compact. And on International Day for the Elimination of Violence Against Women and the 16 Days of Activism Against Gender Violence, Siempre Mujer will join UN Women in bringing awareness to this violation against human rights, which affects at least one in three women worldwide across all races, classes and age groups.

“This year’s Day of the Dead event will be incredibly empowering,” says Siempre Mujer Editor-in-Chief Jessica Torres. “I have always been inspired by powerful Latinas—including Margarita Neri, Jovita Idár and Alicia Dickerson Montemayor—who created political change in the world around them. We’re proud to join the Museum of Latin American Art in spreading their messages of strength, courage and positive action.”

Additional event highlights include:

  • Dancing and musical performances by female-led groups including Melena and Ladies of Salsa, Entre Mujeres and Girls Gone Vinyl;
  • A private viewing of the Day of the Dead Art & Altar Exhibition, with altars created by Esparza and Perez, and inspired by the theme of “powerful women”;
  • A body art performance by David Gilmore;
  • Day of the Dead-inspired face painting;
  • An artisan marketplace featuring local vendors selling handmade jewelry, fashion, art, decorative items and more;
  • Veuve Clicquot champagne and specialty cocktails;
  • A variety of festive Latin American dishes provided by local food vendors;
  • A McCafé Pumpkin Spice Latte coffee bar;
  • Three Catrinas portraying Latin American icons Frida Kahlo, María Félix and Selena, who will interact with guests throughout the evening;
  • And a photo booth.

The event is expected to attract more than 1,000 leaders in art, media, entertainment, politics, philanthropy and business.

Siempre Mujer is the Official Media Partner of the event. Veuve Clicquot will provide champagne for guests and honorees, serving as the event’s official champagne partner after years of celebrating Día de los Muertos around the world. Additional event sponsors include McCafé, which will serve its seasonal Pumpkin Spice Latte, made with 100 percent Arabica beans with hints of pumpkin and cinnamon flavors, and provide the branded photo booth; Estrella Jalisco; and 89.3 KPCC. Uber serves as the event partner.

Siempre Mujer is committed to helping our Latino community thrive,” says Siempre Mujer Associate Publisher Veronica Viviana Wilson. “We’re excited to team up with our event partners on this inspirational, fun and unique program, and work together to benefit this celebrated cultural institution.”

For more information, please visit https://www.molaa.org/events/poderosas-para-siempre-celebration-women-past-present/.

ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish-language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be—a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published 6 times a year. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

ABOUT THE MUSEUM OF LATIN AMERICAN ART (MOLAA)
The Museum of Latin American Art (MOLAA) was founded in 1996 in Long Beach, California and serves the greater Los Angeles area. MOLAA is the only museum in the United States dedicated to modern and contemporary Latin American art. Since its inception, MOLAA has doubled in size and continues to expand its permanent collection, ranging from works by Tamayo and Matta to Cruz-Diez, Los Carpinteros and Tunga.  With its physical expansion complete, MOLAA’s focus is on strengthening its position as a multidisciplinary institution providing cross-cultural dialogue. 

Photo – http://photos.prnewswire.com/prnh/20160926/411748

Six Tips To Help Seniors Prepare For A Disaster; September Is National Disaster Preparedness Month

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Insurance Information Institute logo

NEW YORK, Sept. 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Senior citizens who plan ahead for natural disasters have the best chance of remaining safe–both physically and financially, according to the Insurance Information Institute (I.I.I.).

Insurance Information Institute logo

While planning for a disaster is important for everyone, it is even more crucial for older adults who may be mobility restricted, have age-related hearing and vision loss, or have special medical needs, points out the I.I.I.

The I.I.I. has a checklist for older adults that includes the following tips:

  1. Have a disaster kit on hand with the supplies you need if you must evacuate or manage on your own for a period after a disaster. Along with important documents, and enough food and water to last at least 72 hours, include items necessary for your specific needs, such as eyeglasses, catheters, hearing aid batteries, oxygen, meal replacement shakes, etc. For a full list of disaster supply items, see Ready.gov.
  2. Plan for an evacuation by first learning if you are in an evacuation zone. The local county government or municipality can provide this information. Make sure you leave yourself enough time to leave and, if you are physically unable to drive, identify someone who can provide transportation. The I.I.I.’s Know Your Plan app can help seniors and their caretakers with an evacuation plan. 
  3. Keep an up-to-date file of your medical history including doctors, prescriptions and dosages. Include a copy in your disaster kit.
  4. Keep your homeowners insurance up-to-date, and continue to insure your home even if it is paid off. Proper insurance will provide funds to rebuild and replace personal belongings. An up-to-date home inventory, which you can easily create with the I.I.I.’s Know Your Stuff app, will make it simpler to both purchase the right amount of insurance for your belongings and file a claim.
  5. Take steps to strengthen your home. The Insurance Institute for Business & Home Safety (IBHS) has information about how to make an existing home stronger and safer. If you are having trouble keeping up with upgrades and routine maintenance for protecting your home, don’t be afraid to ask friends of family for help.
  6. Consider buying flood and earthquake coverage as neither event is covered under standard homeowners and renters policies. Flood insurance is available from FEMA’s National Flood Insurance Program (NFIP) and some private insurers. Keep in mind, there is a 30-day waiting period. Earthquake insurance is available from private insurers and, in California, from the California Earthquake Authority.

RELATED LINKS
Articles: Disaster Planning for Older Adults; Disaster Planning with Pets
Podcast: Disaster Victims: Beware of Crooked Contractors
Video: Protecting Your Home from an Earthquake

The I.I.I. has a full library of educational videos on its You Tube Channel. Information about I.I.I. mobile apps can be found here.

THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.

Insurance Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500; www.iii.org
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Carlton Fields Provides Free Legal Resources to Entrepreneurs

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ATLANTA, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Law firm Carlton Fields has unveiled LaunchtoThrive.com, a microsite that provides legal documents, resources, and free counsel to entrepreneurs. The aim is to help startups master multiple business challenges with tailored services and support. The site has launched in both English and Spanish in order to include Hispanic entrepreneurs throughout the country.

“LaunchtoThrive.com expands on Carlton Fields’ longstanding commitment to entrepreneurs throughout the country,” said Gail Podolsky, a Carlton Fields shareholder in Atlanta and chair of the firm’s technology industry group. “The microsite was created to provide entrepreneurs with critical resources from a trusted source. Our goal is to support the startup community, build lasting relationships, and help these companies thrive.”

“The Spanish language add-on is essential as it allows us to reach out to a population of entrepreneurs that has been underserviced and under-marketed,” added Podolsky.

Hispanics are at the forefront of creating businesses across sectors.  According to the 2015 briefing presented by Geoscape and the U.S. Hispanic Chamber of Commerce, Hispanic businesses are growing at more than 15 times the rate of all U.S. firms and “during the latest 8-year period from 2007 to 2015, Hispanic-owned business’ revenue jumped by an astonishing 88 percent to nearly $661 billion.” And Information measurement firm Nielsen found that “Latinos are ‘the most influential segment since the baby boomers,’ representing a $1.5 trillion consumer market.”

Free legal resources become especially crucial in light of recent data showing that less than half of all startups reach the five-year anniversary of their founding. Furthermore, legal issues are frequently cited as an impediment to success; the cost of top-notch lawyers often discourages startups from even seeking counsel – a problem Carlton Fields intends to solve. 

LaunchtoThrive.com features easy-to-access links and downloads of documents such as bylaws, articles of organization and incorporation, trademark assignment and license forms, nondisclosure and employment agreements, and much more. A “Recent Resources” queue includes expert articles and interviews on keys to time management, wage and hour laws, considerations for going public, and data security preparedness, among other topics.

“We’re partnering with diverse entrepreneurs at every level of the business launch, from business formation to raising capital, from growth planning to exit strategies,” said Gregory M. Gilman, a member of the firm’s technology industry group who resides in Los Angeles. “LaunchtoThrive.com provides them with an easily navigable online database of information for each stage of their growth.”

Visit LaunchtoThrive.com to learn more.

Connect with us on Twitter @LaunchtoThrive.

About Carlton Fields: Carlton Fields has nearly 400 attorneys and government and financial services consultants serving clients from offices in California, Connecticut, Florida, Georgia, New York, and Washington, D.C. The firm is known for its national litigation practice, including class action defense, trial practice, white-collar representation, and high-stakes appeals; its regulatory practice; and its handling of sophisticated business transactions and corporate counseling for domestic and international clients. For additional information, visit www.carltonfields.com. (Carlton Fields Jorden Burt, P.A. practices law in California through Carlton Fields Jorden Burt, LLP.)

(Español) Preescolares descubren conocimientos del siglo XXI en el Fisher-Price Think-a-Thon, con las presentadoras Geraldine Bazan y Mayim Bialik

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Las actrices Geraldine Bazan y Mayim Bialik presentan la nueva linea Think -and-Learn de Fisher-Price, creada para ensenar a los preescolares acerca de los conocimientos del siglo XXI.

Sorry, this entry is only available in Español.

Houston’s Puerto Rican & Cuban Festival brings Salsa Star Jerry Rivera and Cubaton master Osmani Garcia for its 10th annual edition

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HOUSTON, Sept. 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — Lovers of all things Puerto Rico, Cuba and the Dominican Republic will gather for the 10th consecutive year in Houston to celebrate the musical, cultural and culinary heritage of the three islands. The Internationally recognized PRC Festival is again the biggest event celebrating Salsa, Merengue, Bomba and Plena and Hispanic Caribbean culture west of the Mississippi.

The PRC Festival will be headlined by international Salsa Star Jerry Rivera and by Cubaton hit-maker Osmani Garcia. They will be joined by hundreds of local and national artists, including dancers from the local Puerto Rican, Cuban and Dominican communities. The best of tropical music will be on display all day for attendees to enjoy.

Festival host Michael Stuart will perform a special rendition of Preciosa while Festival attendees walk among kiosks of authentic food, arts, souvenirs and fine crafts. This year, surprise events and attractions will make for the most dynamic PRC Festival yet.

PRC Festival Presenting Sponsors include; Bud Light, Fiesta Marts and Telemundo Houston. Goya Foods, Cidrines, and Gillman Honda are also sponsors.

For more information visit: prcfestival.com and for tickets: PRC Festival Tickets

About PRC Festival: PRC (Puerto Rican & Cuban) Festival is a one-day cultural event that includes music, dancing, food, Spanish Caribbean tradition and education. The annual PRC Festival attracts more than 25,000 fans in Downtown Houston during the fall. With top salsa, merengue, plena and bachata acts, PRC Festival entertains Puerto Ricans, Cubans, Dominicans, and Houstonians who love Caribbean music, regardless of their countries of origin. For more information, please visit prcfestival.com, #PRCFest and PRC Fest Facebook Page.

Festival logistics and media: Javier Ferrer, 713-446-1027 [email protected]

Video – http://www.youtube.com/watch?v=ryfOPgQs-64

BRIEFING: NCLR and Miami Dade College Make Final Voter Registration Push Just One Week Out from Florida’s Deadline

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MIAMI, Sept. 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — On Monday, Oct. 3, NCLR (National Council of La Raza) and Miami Dade College’s (MDC) Institute for Civic Engagement and Democracy (iCED) will hold a briefing at the college’s Wolfson Campus in Downtown Miami. NCLR has conducted voter registration campaigns in Miami-Dade, Broward, Orange, and Osceola counties, home to thousands of eligible Hispanic voters. These efforts have helped expand the Hispanic electorate in Florida, a key state for national candidates. As the Oct. 11 state registration deadline approaches, NCLR and MDC will highlight their efforts to grow the electorate; discuss the importance of the Hispanic vote in local, state, and national elections; and urge the community to grow its influence through participation.

Recent Census numbers demonstrate significant population growth of almost 1.5 million people in the state between 2010 and 2015—Hispanics represented just over half of that growth, concentrated largely in Miami-Dade, Broward, Orange, and Osceola counties.

Reporters should RSVP to Julian Teixeira at [email protected] or (202) 776-1812.

What: Hispanic Voter Registration and Impact on the 2016 Elections

When: Monday, Oct. 3, 2016
1 p.m. EST

Who: Renata Soto, Chair, NCLR Board of Directors
Dr. Rick A. Soria, Miami Dade College’s Wolfson Campus President
Maria Garza, President, Mexican-American Council, NCLR Affiliate
Fernand Amandi, Principal, Bendixen & Amandi International
Natalie Carlier, Florida Regional Coordinator and Southeast Liaison, NCLR

Where: MDC’s Wolfson Campus, Building 3, Room 3208-09
226 N.E. Fifth Street, Miami, Florida 33132

NCLR—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans. For more information on NCLR, please visit www.nclr.org or follow us on Facebook and Twitter.

Miami Dade College (MDC) is the higher education institution with the largest undergraduate enrollment in the America, with more than 165,000 students. It is also the nation’s top producer of Associate in Arts and Science degrees and awards more degrees to minorities than any other college or university in the country. The college’s eight campuses and outreach center offer more than 300 distinct degree pathways including several baccalaureate degrees in education, public safety, supervision and management, nursing, physician assistant studies, film, engineering, biological sciences, and others. MDC has admitted more than 2,000,000 students and counting since it opened its doors in 1960. For more information, please visit www.mdc.edu.

Contact:
Julian Teixeira
[email protected] 
(202) 776-1812

MagicLinks Named “Innovator of the Year – Publisher” At CJ Affiliate by Conversant 2016 “CJ You Awards”

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Brian Nickerson, CEO and Co-Founder, MagicLinks

LOS ANGELES, Sept. 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — MagicLinks, a provider of authentic social commerce tools for YouTube content creators, was named “Innovator of the Year – Publisher” by CJ Affiliate by Conversant, a leading global affiliate marketing network. MagicLinks was honored at the recent CJ You conference, featuring many of the world’s most recognized publishers and brands, at an event held at the Fess Parker resort in Santa Barbara. 

Photo – http://photos.prnewswire.com/prnh/20160927/412352

The category is defined as “Most creative use of new ideas, methods or technologies to shape the affiliate world.” Other finalists for the category  included Time, Inc. and Link Haito, a US/China ecommerce platform. Prior winners of this prestigious award include ShopStyle and Wanelo.

MagicLinks is pioneering the evolution of social commerce by building tools that help YouTube creators authentically grow their business by sharing ready-to-shop links to products they love with their fans. This helps creators authentically connect with fans. The company works with thousands of creators and brands to enhance authentic communication around products they love.

“Creators want to stay authentic and earn an income that is representative of their influence; fans want to connect deeply with creators they follow; and brands want to attract customers as they learn about products through social media,” says Brian Nickerson, CEO and Co-Founder of MagicLinks. “This award is a testament to the trust that creators place in our tools, our advertising partners place in our business, and the hard work of the MagicLinks team to build the best social commerce solution on the web, specifically designed for today’s leading content creators across social media platforms.”

About MagicLinks: MagicLinks empowers creators with social commerce tools, helping them stay authentic, delight their fans, and earn income. MagicLinks’ mission is to empower authentic communication, and the company’s tools are used by thousands of the world’s most recognized creators and brands. For more information, please visit www.magiclinks.org

Press contact:
e: [email protected]
t: (424) 235-6903

Basic Auto Care Many Drivers Miss

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BETHESDA, Maryland, Sept. 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Fluids and lubricants rank among the most neglected items when it comes to basic auto care, says the non-profit Car Care Council.

Community car care events held throughout the country found that the top-three fluids most likely to be low or contaminated are windshield washer fluid in 26 percent of inspected vehicles, followed by engine oil at 23 percent and coolant at 19 percent. 

Windshield washer fluid keeps dirt and debris from collecting on a vehicle’s windshield, allowing the driver full visibility and making it an essential safety item. Windshield washer fluid should be checked monthly and drivers should use a fluid that is specially formulated for their climate.

Engine oil lubricates the moving parts of a vehicle’s engine, helping keep the engine clean and preventing wear and overheating. Neglecting to change a vehicle’s oil can lead to costly repairs, including replacement. Engine oil levels should be checked frequently and changed per the owner’s manual.

Coolant absorbs heat from the engine and dissipates it through the radiator and heat exchanger. Because coolant breaks down over time, neglecting it can lead to corrosion, rust and engine overheating. Flushing and replacing coolant every six to 12 months, depending upon climate, will help prevent costly repairs.

“Checking fluids and lubricants is easy to put off, but each is critical to your vehicle running properly and safely,” said Rich White, executive director, Car Care Council. “The good news is that they are easy to check and inexpensive to replace. Whether you do it yourself or visit a trusted technician, be sure to inspect your vehicle for any possible signs of trouble so you can address minor service needs before they turn into major repairs.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org

Johnnie Walker Brings You Into The World Of Whisky With The Touch Of Your Tablet, Mobile Device Or Amazon Echo Devices

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NORWALK, Conn., Sept. 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — “You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Today, Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program

As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.

Through a progressive collaboration with Amazon, Johnnie Walker developed an innovative Alexa skill that allows consumers to experience the full Johnnie Walker portfolio and learn about the brand’s rich history. The Johnnie Walker Skill, now available for download via the Amazon Alexa app, is easily launched via Alexa voice activation on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV and more by saying, Alexa, open Johnnie Walker.” Alexa then cleverly guides participants through personalized tastings, recommends blends across the portfolio to appeal to a variety of palates, shares anecdotes from the Johnnie Walker history, provides practical whisky tips and recommends unique cocktail recipes, which can be downloaded electronically in the Amazon app to re-create at home. Thanks to Johnnie Walker, you can now sip and savor your whisky, while being entertained by the wit and playfulness of Alexa along the journey.  

We’re delighted to be collaborating with an iconic brand like Johnnie Walker,” said Rob Pulciani, Director, Amazon Alexa. “The Johnnie Walker skill dives deep into the world of whisky in a fun and engaging way through recommendations of blends, practical whisky tips and more–all just by using your voice.  Now our customers can entertain at home in a unique way with the hands-free convenience of Alexa.” 

Don’t have any whisky?  Not a problem – the Johnnie Walker skill, with the help of e-commerce website Drizly, directs users to a retailer near their specific zip code. 

To build upon the digital mentorship program, Johnnie Walker has also launched a one-of-a-kind bot for Messenger bringing whisky tasting and education right to your fingertips. 

Using a mobile device, consumers can now visit JohnnieWalkerUS to chat live with the Johnnie Walker bot for Messenger, accessing unparalleled whisky knowledge. Whether you’re at the bar, at home, or on-the-go, you can consult the Johnnie Walker bot for Messenger to receive a guided tasting experience, whisky and brand knowledge, cocktail recipes, blend recommendations and where to buy. 

With just a few clicks on your cell phone, Johnnie Walker is here for all of your whisky needs, including purchasing Johnnie Walker for gifts, hosting your own at home tasting or enjoying some world class cocktails. The Johnnie Walker bot for Messenger technology allows consumers to order product through ReserveBar to receive an engraved bottle for that special someone, collect all the ingredients in one package needed to mix up Johnnie Walker cocktail recipes delivered right to your door through Cocktail Courier, pick up a bottle or two for a tasting utilizing e-commerce website Drizly, or to find five local retailers nearest their zip code.  

To round out the mentorship program, critically-acclaimed mixologist Jeff Bell, along with Johnnie Walker, orchestrated a unique series of videos highlighting fun tidbits, tricks, and whisky facts to get your feet wet in the world of Johnnie Walker. These videos help bring the Johnnie Walker mentorship program to life in a fun, witty manner and showcase the brand’s history, innovation and blending expertise.

In this video, Bell shares some quick tips on how to taste some of the nuances of whisky using Johnnie Walker Double Black as an example. By pouring a little into your hands, you can truly experience this nice, full-bodied smoky offering by simply rubbing it in and letting the alcohol evaporate – you’ll be left with a strong smoky BBQ sensation.

The long-form video of Bell hosting an in-depth Johnnie Walker tasting of the full portfolio can be viewed at https://www.youtube.com/user/JohnnieWalkerUS, and a variety of short-form videos will be released across Johnnie Walker’s various social properties throughout the year.

Here at Johnnie Walker we are ecstatic to bring more people into the world of whisky through our new digital mentorship program,Stephanie Jacoby, VP Marketing for Johnnie Walker stated. “It is important for our storied brand to stay competitive in an age where everything is digital.  The digital mentorship program is a way for Johnnie Walker to showcase what goes into our craft, our blending expertise, and most importantly, our brand history of inspiring people to enjoy every forward step towards their pursuit of personal progressThese new programs with Amazon, Facebook and the digital video series help showcase the brand story, but now in a much more fun, playful way. This program redefines home entertaining and whisky education and allows our consumers to experience Johnnie Walker in a way they never have before.” 

Want to become a whisky pro? Just grab your phone, Amazon Echo or tablet and Johnnie Walker has you covered. It’s time to enter the world of whisky with Johnnie Walker and to please do so responsibly.  

For additional information on Johnnie Walker, please visit  www.johnniewalker.com.   Stay up to date on the latest digital mentorship initiatives by following the conversation at @JohnnieWalkerUS on Facebook and Twitter and @JohnineWalker on Instagram.

About Johnnie Walker
Johnnie Walker is the world’s number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide.  John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer’s own Scotch whisky into a stylish, global icon.  It’s that same forward-looking perspective that drives the brand, and its consumers, today. The U.S. range of award-winning whiskies includes Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label.

For more information visit www.johnniewalker.com or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalking

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

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