Sean “Diddy” Combs And The Makers Of CÎROC Ultra Premium Extend Entrepreneur Movement With New CÎROC MANGO

October 17, 2016

NEW YORK, Oct. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka introduce CÎROC MANGO. CÎROC MANGO is made with vodka infused with mango and other natural flavors. The liquid, which boasts undertones of tangy citrus, can be enjoyed on the rocks or mixed with a variety of fresh fruit juices to complement its distinctive taste. CÎROC MANGO is launching on the heels of the highly successful CÎROC APPLE which was named the #1 Vodka Innovation of 2016. This launch follows brand’s continued success in the flavored vodka category which has continually driven trends.

Video – https://youtu.be/Abcf3EPf4ZE

Photo – http://photos.prnewswire.com/prnh/20161016/429116

Photo – http://photos.prnewswire.com/prnh/20161016/429117

“I am excited to introduce CÎROC Mango as our newest flavor, and continue our streak of successful innovations,” said Sean “Diddy” Combs. “CÎROC is always pursuing new ideas and opportunities and we have been a dominant force in the market. Every new flavor innovation we have launched – including the recent, CÎROC APPLE – has been #1, and CÎROC MANGO is already on track to be one of the most successful.”

CÎROC also releases the second installment of the “Let’s Get It” short film series designed to empower the next generation of creators to pursue their passions and dreams. The film transitions the spotlight from Combs to music and social media entrepreneur DJ Khaled, who represents CÎROC MANGO in the campaign extension. “Let’s Get It: Khaled’s Odyssey,” examines DJ Khaled’s 25 year journey of blood, sweat and tears to reach the top of the charts. Directed by Emmy Award winner Zach Heinzerling, the video, created in partnership with 72andSunny New York, premiered today on People.com and the supporting spot is running on top broadcast networks.

“I feel blessed that Sean and CÎROC have picked me to represent CÎROC MANGO and share my story,” said DJ Khaled. “It wasn’t easy to get here but I never gave up. I am proof the struggle is worth it. A major key is to recognize wins, both big and small. Celebrate them all, but do so responsibly.”

Combs and DJ Khaled celebrated the new flavor launch in Miami this past weekend during the Annual Revolt Music Conference. Combs, alongside Mayor Philip Levine of Miami Beach, presented the keys to the city to DJ Khaled. The ceremony reinforced the “Let’s Get It” movement and Combs’ commitment to helping DJ Khaled and others realize their dreams. After the presentation, VIP guests attended an intimate preview screening of “Let’s Get It: Khaled’s Odyssey” with an introduction by the film’s star. Throughout the remainder of the RMC weekend, millennials, influencers and moguls in the making enjoyed the CÎROC MANGO Loco and other specialty CÎROC MANGO cocktails at top industry events including the kickoff of CÎROC Hustle Hours hosted by DJ Khaled.

CÎROC MANGO is now available at your local liquor store and top hotspots or can be ordered online at Reservebar.com/CIROCMANGO

CÎROC MANGO Signature Cocktails inspired by DJ Khaled

CÎROC MANGO Loco
1.5 oz. CÎROC MANGO
3 oz. Lemonade

CÎROC MANGO Daiquiri
1.5 oz. CÎROC MANGO
0.75 oz. Fresh Lime Juice
0.75 oz. Simple Syrup
5-6 pieces of Mint
Mint Sprig for Garnish

CÎROC MANGO Mimosa
0.75 oz. CÎROC MANGO
0.75 oz. Champagne
0.75 oz. Fresh Orange Juice
Orange Wedge for Garnish

Link to :60 YT “Let’s Get It: Khaled’s Odyssey”
https://youtu.be/Abcf3EPf4ZE?list=PLsceZLsuaGCJZUnwdtPczn1lp3H6WjVvx

Link to embedded :60 Short Film: “Let’s Get It: Khaled’s Odyssey” <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/Abcf3EPf4ZE?list=PLsceZLsuaGCJZUnwdtPczn1lp3H6WjVvx” frameborder=”0″ allowfullscreen></iframe>

ABOUT CÎROC ULTRA PREMIUM:
CÎROC Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC. The infused Vodka flavors in the portfolio to date include CÎROC RED BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE, and CÎROC MANGO in addition to CÎROC TEN Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

Media Contact:
Alisa Jacobs
Diageo
646-223-2229
[email protected]

Ryan Stender
Blue Flame Agency
917-449-2447
[email protected]

FundLatinos Launches Crowdfunding Website to Support Latino Community’s Fundraising Needs

October 17, 2016

BOSTON, Oct. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — FundLatinos announces its new crowdfunding platform developed specifically for Latino communities across the United States. With an emphasis on simplicity, social media sharing and an invitation to fund any size campaign, FundLatinos uses technology and partnerships to foster a trusted environment for Latinos to raise money for personal and community causes that matter – from Quinceañeras and wedding celebrations to education, medical, business and community-based initiatives.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FundLatinos-elsolsubtitles.mp4

“Our goal is to tap into the great strengths and talents of the diverse Latino community to help those who are in need,” said Andrew Vassallo, General Manager of FundLatinos. “FundLatinos makes dreams come true by simplifying the process of creating campaigns that help Latino community members with their cause funding needs and raise as much money as they can.”

According to the National Council of Nonprofits, crowdfunding is poised to become a $90+ billion a year industry by 2025 and increasing numbers of charitable organizations are looking to the power of the internet to fund their efforts.

“Latinos have always worked hard to bring about positive change and opportunity for others,” said Jeffrey Glass, Chairman of FundLatinos. “With FundLatinos, our mission is to change the way crowdfunding has worked and strengthen the Latino community by increasing opportunities to help Latinos succeed in their cause funding efforts.”

To encourage non-profit organizations to participate by hosting their own campaigns, FundLatinos waives its fees for 501(c) 3 entities.

A current FundLatinos campaign is now generating funds for a new school building for El Sol, a publically chartered school, and one of the top schools in California and the nation. It provides a quality education to nearly 1,000 low-income, mostly Latino, children, many of whom are immigrants. Its academic achievements are recognized by the state of California, by the White House, by respected “think tanks,” by business and community leaders, and by education reform groups.

“El Sol was like a safe haven, where I could grow and realize my true potential,” said Vanessa Quiñones, a first generation student and graduate of El Sol Academy who is now pursuing a degree in mathematics from the University of California in Irvine. “I first got my love for math at El Sol in seventh grade and I would like to return and be a math teacher here as well.” To learn, share or donate to this campaign, visit www.fundlatinos.com/elsol.

“One of the most important groups we seek to help is the 18 million Latino Millennials who understand and embrace the crowdfunding ‘shared economy’ process,” said Vassallo. “With FundLatinos, we are creating an inviting platform for the 18-32 age group where they can pursue their dreams and also help people in times of need.”

To learn more about FundLatinos, visit www.fundlatinos.com or follow us on Facebook (www.facebook.com/FundLatinos).

About FundLatinos
FundLatinos was conceived of by StartingFive Partners, a company created by several multi-time successful entrepreneurs and General Catalyst Partners. The idea was inspired by the realization that cause funding platforms and the businesses behind them often lacked a real sense of purpose and community. Several of the company’s founders felt particularly passionate about having a social mission that goes beyond traditional business goals.

As part of its commitment to the community, FundLatinos waives all of its fees for non-profit organizations, seeks to build partnerships with local media and aspires to bring in corporate sponsorships from businesses looking to support the Latino community.

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Latest FareCompare.com Pricing Analysis Confirms Cheapest/Most Expensive Thanksgiving Days to Fly

October 17, 2016

DALLAS, Oct. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — FareCompare.com has released a new study from proprietary data based on the analysis of 1.8 million airfares for 100 of the busiest domestic markets for travel during Thanksgiving. This research offers travelers still shopping for flights over the Thanksgiving holiday fresh insights into the premium to be paid for flying on two of the busiest travel days of the year: Wednesday, Nov. 23 and Sunday, Nov. 27.

The answer? Travelers who choose to fly on those days could pay as much as 65% more per round trip ticket compared to those flying on Thanksgiving day – Nov. 24 – and returning on Tuesday, Nov. 29.

The FareCompare.com study also reveals that travelers who want to pay the least for a Thanksgiving trip should consider a one-night stand; departing on Thanksgiving Day and returning on Black Friday. The average round trip fare for that day pair combination is $367.

“For Thanksgiving travel, there’s really no such thing as a good deal,” said Rick Seaney, CEO and Founder, FareCompare. “It’s all about finding a better bad deal. And the best way to skirt around the edges is to take an early flight out on Thanksgiving morning and fly back on Black Friday. The airlines know many travelers want to fly the Wednesday before Thanksgiving Day and the Sunday after, and they know they’re willing to pay more.”

The chart below breaks down the average roundtrip fare for 15 potential departure/return combinations during the week of Thanksgiving, priced lowest to highest:

Departure Day	Return Day	Average Roundtrip Fare
Thursday, 11/24/16	Friday, 11/25/16	$367
Thursday, 11/24/16	Tuesday, 11/29/16	$395
Tuesday, 11/22/16	Friday, 11/25/16	$406
Monday, 11/21/16	Friday, 11/25/16	$420
Tuesday, 11/22/16	Tuesday, 11/29/16	$425
Thursday, 11/24/16	Saturday, 11/26/16	$449
Thursday, 11/24/16	Monday, 11/28/16	$470
Sunday, 11/20/16	Friday, 11/25/16	$484
Wednesday, 11/23/16	Monday, 11/28/16	$531
Tuesday, 11/22/16	Saturday, 11/26/16	$543
Wednesday, 11/23/16	Saturday, 11/26/16	$549
Sunday, 11/20/16	Saturday, 11/26/16	$568
Thursday, 11/24/16	Sunday, 11/27/16	$600
Sunday, 11/20/16	Sunday, 11/27/16	$649
Wednesday, 11/23/16	Sunday, 11/27/16	$662

Further analysis conducted by the team of FareCompare data scientists shows that waiting even one day to purchase your Thanksgiving flights costs extra. Between now and October 31, the increase is approximately $2 per day and after Nov. 1, it jumps to $4-5 per day.

“Procrastinators will pay,” Seaney said. “If you know that you’re flying over Thanksgiving and see you a price that you like, book it. Don’t expect any last minute bargains.”

Other money and time-saving travel tips for Thanksgiving travelers courtesy of FareCompare:

Check your reservation: On the evening, prior to departure, check the status of your flight and make sure you are signed up for email/text alerts to receive status updates on your flight.

Get/stay connected: Make sure your airline can reach you in the event of delays or flight cancellations

Pack light: Don’t check your luggage – most airlines still do not charge to carry-on one bag and one personal item.

Get to the airport early: The airport will likely be crowded, security lines long, parking lots jammed.

Know the security rules: If you have any questions, consult the TSA Web site for a quick refresher.

About FareCompare

Headquartered in Dallas, FareCompare makes shopping for airfare easy and simple by comparing currently available fares from a wide variety of sources through one simple search. The company’s multiple products allow customers across the world to keep track of their favorite destinations and specific travel dates, plus find great low price deals that are not publicized through its best-in-class deal detection algorithms. FareCompare.com is the trusted source of 6 million global users every month.

Media Contact: Joel Frey, [email protected] (214) 695-1987

Ad Hoc Group of Puerto Rico’s General Obligation Bondholders Reacts to Governor Garcia Padilla’s Latest Fiscal Plan

October 14, 2016

WASHINGTON, Oct. 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the Governor of Puerto Rico released a revised Fiscal Plan and made a presentation to the recently appointed Oversight Board. In response, the Ad Hoc Group of Puerto Rico’s General Obligation (GO) Bondholders released the following statement:

“In his new fiscal plan and his remarks to the Oversight Board, Governor Garcia Padilla continued to demonstrate a wholesale disregard for fiscal soundness, factual accuracy, and his obligations under PROMESA and Puerto Rico’s Constitution. We look forward to working with the Oversight Board and the next Governor to reach a solution for Puerto Rico.”

Homebase Challenges NY Diners to EatTheCost

October 14, 2016

Homebase provides free scheduling, time sheet, compliance and communication tools to local businesses across the country.

SAN FRANCISCO, Oct. 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — Real estate costs, chains and online businesses already challenge local businesses; now December’s overtime regulation and minimum wage reform are driving up labor costs. Homebase, a trusted provider of essential tools for small businesses, today launches EatTheCost, a pledge to support local favorites by spending just $0.50 more per day dining out.

“As consumers, we’re spending less on food than any other time in history, and restaurants need us to help rebalance,” said John Waldmann, CEO and founder of Homebase. “Pledging to EatTheCost of an overdue raise will help these businesses stay around through change, without squeezing already small margins.”

The Pledge
Signing up at www.eatthecost.com tells businesses you’re on-board to help cover rising costs by spending more. Maybe share pictures and updates to let businesses know you understand prices need to rise to pay teams fairly. The businesses need to hear, because only 59 percent of businesses polled are considering raising prices.

What IS the Cost?
Americans spending $15 more/month eating out would cover national wage increase to $12/hr., benefitting 80 percent of workers; a dollar a day ($33/month) gets to $15/hr. and 95 percent.

New York fares better, with less than $10/month covering the impending increase to $12/hr., but a steep cliff to get to $15/hr. by 2018 as mandated.

This chart shows current cost of dining per person by city, and what they’d each need to pay to help coverage a minimum wage hike to $12 or $15/hr.:

City	Current Monthly Dining Spend	$12/hr.	$15/hr.
Houston	$334.50	+$28.60	+$55.20
Dallas/Ft. Worth	$333.33	+$28.60	+$55.20
Atlanta	$203.70	+$18.60	+$35.20
Philadelphia	$226.80	+$18.20	+$35.90
Chicago	$278.30	+$15.70	+$35.80
Los Angeles	$268.40	+$11.40	+$29.40
New York	$240.70	+$9.70	+$33.70
Seattle	$302.30	+$9.30	+$27.10
San Francisco	$374.80	+$6.30	+$24.10
Washington DC	$310.50	+$2.50	+$17.00
National Average	$272.80	+$14.80	+$33.60

“These businesses, servers, bartenders and others define our neighborhoods and deserve to know we’re here for them,” continued Waldmann. “Eating out is already a treat for many, and the impact of a price increase shouldn’t be understated. But change doesn’t happen overnight, so everyone has time to adjust. Dining costs are progressive; those with more will spend more.”

Homebase is uniquely positioned to partner with both its businesses and their teams to navigate these changes. Free scheduling, time sheets, compliance and team communication tools transform painful tasks to simple Web and mobile moments, saving customers 5 hours/week. Based in San Francisco and Houston, Homebase’s former baristas, small business owners, waiters – even national chain restaurant HR head – have built products at Intuit, OpenTable, and Yelp. The Homebase board has helped great companies scale, including Instagram and Square.

Contact: [email protected]

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Census Bureau Profile America Facts For Features: Hispanic Heritage Month 2016

October 14, 2016

WASHINGTON, Oct. 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, observed during the week that included Sept. 15 and Sept. 16. In 1989, Congress expanded the observance to a month-long celebration (Sept. 15-Oct. 15) of the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean.

Photo – http://photos.prnewswire.com/prnh/20161006/428773-INFO

Sept. 15 is the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.

Population

56.6 million
The Hispanic population of the United States as of July 1, 2015, making people of Hispanic origin the nation’s largest ethnic or racial minority. Hispanics constituted 17.6 percent of the nation’s total population.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPASR6H?slice=hisp~hisp!year~est72015

1.2 million
The number of Hispanics added to the nation’s population between July 1, 2014, and July 1, 2015. This number is nearly half of the approximately 2.5 million people added to the nation’s total population during this period.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPASR6H?slice=hisp~hisp!year~est72015

2.2%
The percentage increase in the Hispanic population between 2014 and 2015.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPASR6H?slice=hisp~hisp!year~est72015

119 million
The projected Hispanic population of the United States in 2060. According to this projection, the Hispanic population will constitute 28.6 percent of the nation’s population by that date.
Source: 2014 National Population Projections, Table 10
www.census.gov/population/projections/data/national/2014/summarytables.html

63.4%
The percentage of those of Hispanic or Latino origin in the United States who were of Mexican origin in 2015. Another 9.5 percent were Puerto Rican, 3.8 percent Salvadoran, 3.7 percent Cuban, 3.3 percent Dominican and 2.4 percent Guatemalan. The remainder were of some other Central American, South American or other Hispanic or Latino origin.
Source: 2015 American Community Survey, Table B03001
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/15_1YR/B03001

States and Counties

10.7 million
The estimated population for those of Hispanic origin in Texas as of July 1, 2015.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPASR6H/0400000US48?slice=hisp~hisp!year~est72015

9
The number of states with a population of 1 million or more Hispanic residents in 2015 — Arizona, California, Colorado, Florida, Illinois, New Jersey, New Mexico, New York and Texas.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=PEP_2015_PEPSR6H&prodType=table

54.5%
The percentage of the Hispanic population in the United States that lived in California, Florida and Texas as of July 1, 2015.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPASR6H?slice=hisp~hisp!year~est72015

15.2 million
The Hispanic population of California. This is the largest Hispanic population of any state.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPASR6H?slice=hisp~hisp!year~est72015

4.9 million
Los Angeles County had the largest Hispanic population of any county in 2015.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/bkmk/table/1.0/en/PEP/2015/PEPSR6H/0500000US06037?slice=Hisp~hisp!Year~est72015

49,000
Harris County in Texas had the largest numeric increase of Hispanics from 2014 to 2015.
Source: Vintage 2015 Population Estimates
http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=PEP_2015_PEPSR6H&prodType=table

Families and Children

16.2 million
The number of Hispanic households in the United States in 2015.
Source: Families and Living Arrangements, Households, Table H-3
www.census.gov/hhes/families/data/households.html

47.7%
The percentage of Hispanic households that were married-couple households in 2015. Among all households in the United States, 48.2 percent were married-couple households.
Source: Families and Living Arrangements, Table H-3
www.census.gov/hhes/families/data/households.html

57.6%
The percentage of Hispanic married-couple households that had children younger than age 18 present in 2015, whereas for all married-couple households it was 64.3 percent.
Source: Families and Living Arrangements, Table H-3
www.census.gov/hhes/families/data/households.html

66.8%
The percentage of Hispanic parent/child family groups that included two parents in 2015, whereas for all parent/child family groups, it was 69.5 percent.
Source: Families and Living Arrangements, Table FM-2
www.census.gov/hhes/families/data/families.html

46.0%
The percentage of Hispanic married couples with children under age 18 where both spouses were employed in 2014, whereas nationwide it was 59.7 percent.
Source: Families and Living Arrangements, Table FG-1
www.census.gov/hhes/families/data/cps2014FG.html

Spanish Language

40 million
The number of U.S. residents age 5 and older who spoke Spanish at home in 2015. This is a 131.2 percent increase since 1990 when it was 17.3 million. Those who hablan español en casa constituted 13.3 percent of U.S. residents age 5 and older. More than half (59 percent of all Spanish speakers and 57.4 percent of Hispanic Spanish speakers) spoke English “very well.”
Source: 1990 Decennial Census
https://www.census.gov/prod/2003pubs/c2kbr-29.pdf
Source: 2015 American Community Survey, Table DP02
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/15_1YR/DP02
Language Spoken at Home by Ability to Speak English for the Population 5 Years and Over (Hispanic or Latino)
Source: 2015 American Community Survey, Table B16006
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/15_1YR/B16006
Language Spoken at Home
Source: 2015 American Community Survey, Table S1601
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/15_1YR/S1601

72.9%
The percentage of Hispanics age 5 and older who spoke Spanish at home in 2015.
Source: 2015 American Community Survey, Table B16006
http://factfinder.census.gov/bkmk/table/1.0/en/ACS/15_1YR/B16006

Income, Poverty and Health Insurance

$45,150
The median income of Hispanic households in 2015.
Source: Income and Poverty in the United States: 2015, Table 1
www.census.gov/content/dam/Census/library/publications/2016/demo/p60-256.pdf

21.4%
The poverty rate among Hispanics in 2015.
Source: Income and Poverty in the United States: 2015, Table 3
www.census.gov/content/dam/Census/library/publications/2016/demo/p60-256.pdf

16.2%
The percentage of Hispanics who lacked health insurance in 2015.
Source: Health Insurance Coverage in the United States: 2015, Table 5
https://www.census.gov/content/dam/Census/library/publications/2016/demo/p60-257.pdf

Esta es una versión parcial del comunicado. Para tener acceso a la versión completa, visite aquí.

Public Information Office
301-763-3030 / [email protected]
census.gov
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lululemon Presents the World Happiness Summit with Plasticity Labs to be Global Partner

October 14, 2016

MIAMI, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The World Happiness Summit today announced that lululemon will be Presenting Sponsor for the World Happiness Summit (WoHaSu) in Miami, a first of its kind event focusing on exploring the key elements of wellbeing with the goal of increasing global happiness. Plasticity Labs will be the exclusive technology platform for WoHaSu, extending the summit’s reach to hundreds of thousands across the world.

“We are honored to receive this incredible support from two iconic leaders in the Happiness space,” said Luis Gallardo, Founder of the World Happiness Summit. “As pioneers on that front, we know that lululemon and Plasticity Labs will help to make WoHaSu even more exciting by inspiring the 10,000 attendees we welcome to Miami. We couldn’t be more excited about these two partnerships.”

The mindful summit, a unique three-day event aimed at Feeling, Understanding and Acting on the Roots of Happiness, will convene global thought leaders on March 17-19 to explore best practices, policies, challenges and partnerships around increasing happiness in communities around the world. The summit will host the world’s leading experts in the science of happiness, as well as activists, philosophers, psychologists and personalities from different disciplines, cultures and generations including Shawn Achor, Ismael Cala, Sonya Lyubomirsky, Enric Corbera, Sri Sri Ravi Shankar, Michele Gielen, Ruut Veenhoven and many more.

lululemon products create transformational experiences for people to live happy, healthy, fun lives so the partnership with WoHaSu is a natural extension of the company’s mission to elevate the world to greatness. This is the first time that the technical athletic apparel company will present an event of this kind. As the Presenting Sponsor, lululemon will provide yoga and meditation programming throughout the event and the brand’s ambassadors will join more than 50 lululemon employees from around the world.

“Our participation in the World Happiness Summit represents a wonderful opportunity to touch hundreds of thousands of people with a message of happiness that figures prominently in our culture, our business model, and even in our mission statement,” said lululemon CEO, Laurent Potdevin. “We’ve long defined happiness as the joy created and experienced while living into one’s highest, truest self, and we strive every day to support our people and guests with the intention of bringing that happiness to our communities.”

“Since Plasticity Labs is on a mission to give 1 Billion people the tools to live a happier, healthier and higher performing life, it made sense to offer our platform to every attendee as a benefit to their WoHaSu pass,” said Plasticity’s Jim Moss, CEO for the rapidly growing tech company, recently named Canada’s Innovators of the Year. The firm’s technology currently supports personal and professional development through emotional intelligence and happiness training in the workplace, in schools and in groups. It also employs researchers and scientists to help shape better global policies related to happiness through the analysis of aggregate data. After working with enterprise clients and in schools for several years, the World Happiness Summit will be their first major outreach to individual users.

The summit has the support of the United Nations International Day of Happiness, Art of Living Foundation, Bhutan’s Gross National Happiness Center, The University of Miami, Greater Good Science Center at Berkley University, Mindfulness Without Borders, Action for Happiness, The Institute for Global Happiness, GoodThink, Wholebeing Institute, Experience Happiness, among others.

To attend the World Happiness Summit visit: http://www.happinesssummit.world/

Jack & Barbara Nicklaus Celebrate Success of “Together For The Children Campaign”

October 14, 2016

Patty McDonald, Lucy Morillo, Jack Nicklaus, Marile and Jorge Luis Lopez, Barbara, Alex Soto, Nicklaus patient Ralphie Mario Murgado, Dr. Narendra Kini and Michael Fux

with Opening of New Advanced Pediatric Care Pavilion at Nicklaus Children’s Hospital

MIAMI, Oct. 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — Miami Children’s Health Foundation, the fundraising arm for Miami Children’s Health System, celebrated the success of its Together For The Children Campaign on Thursday, October 13 with more than 300 guests in attendance at a special preview unveiling of the Advanced Pediatric Care Pavilion (APCP), a new six-story tower within the campus of Nicklaus Children’s Hospital. The construction of the new 212,000 square-foot state-of-the-art family centered facility, was one of the priorities of Together For The Children, which surpassed its original fundraising goal of $150 million, two years ahead of schedule. The structure is the first freestanding pediatric facility of its kind in South Florida, dedicated to the care of children with complex and specialized needs.

Photo – http://photos.prnewswire.com/prnh/20161013/428702

“We are incredibly excited and humbled by the overwhelming generosity of the community, corporations and other private donors who joined our Together For The Children Campaign and made this accomplishment a reality two years ahead of schedule”, said Lucy Morillo, President and CEO of Miami Children’s Health Foundation. “This campaign has been a truly remarkable endeavor and speaks volumes on how we are committed to providing children everywhere the best care possible.”

First Family of Golf, Jack and Barbara Nicklaus, Chairs of the Together For The Children Campaign were on hand for the ribbon cutting alongside Dr. M. Narendra Kini, CEO for Miami Children’s Health System, Mario Murgado, Board Chair for Miami Children’s Health System, Alex Soto, Board Chair for Nicklaus Children’s Hospital and Marile Lopez, Board Chair for Miami Children’s Health Foundation.

The event also served as backdrop for the announcement of a $1.5 million pledge from West Coast University in support of nursing education at Nicklaus Children’s Hospital. This generous gift demonstrates the joint commitment to nursing education, which will ensure the continued delivery of nursing care to children through family-centered bedside manner. During the program, Carlos A. Gimenez, Miami-Dade County Mayor presented a certificate of appreciation to mark this historic occasion. Also in attendance were State Representatives Frank Artiles, Jose Felix Diaz, Alex Ferro, and Erik Fresen, Commissioners Steve Bovo and Jose “Pepe” Diaz, Secretary of the Agency for Health Administration Justin Senior, School Board member Dr. Martha Perez, and MCH Foundation Celebrity Ambassador Erick Cuesta.

The new facility is making possible the relocation of Nicklaus Children’s Hospital’s three internationally recognized intensive care units (Cardiac Intensive Care Unit, Neonatal Intensive Care Unit and Pediatric Intensive Care Unit) to a new state-of-the-art setting, enhancing the care environment and offering additional family-centered amenities.

For more information about the Together For The Children Campaign please visit www.mchf.org/donate or contact Lisbet Fernandez-Vina at 786.268.1845 or [email protected].

About Miami Children’s Health Foundation
Miami Children’s Health Foundation (MCH Foundation) is a not-for profit 501(c)(3) organization established to support the creation of a world-class pediatric hospital so no child needs to leave South Florida for superior medical care. “Funding World-Class Care” and following the principle that all children deserve state-of-the-art pediatric care, MCH Foundation, now a part of the Miami Children’s Health System, has helped the 289-bed Nicklaus Children’s Hospital become a leader in pediatric healthcare with more than 650 attending physicians and over 130 pediatric sub-specialists. Currently, MCH Foundation is dedicating all its resources to Together For The Children, The Campaign For Miami Children’s, which aims to raise $150 million by 2017 and help fund priorities such as the expansion of the Emergency Department, construction of a new Advanced Pediatric Care Pavilion, enhancements to its three centers of excellence, and expanding global/telehealth endeavors. Other campaign priorities include research, pediatric outreach and special programs.

About Nicklaus Children’s Hospital
Founded in 1950 by Variety Clubs International, Nicklaus Children’s Hospital – part of Miami Children’s Health System – is South Florida’s only licensed specialty hospital exclusively for children, with more than 740 attending physicians and over 220 pediatric sub-specialists. The 289-bed hospital is renowned for excellence in all aspects of pediatric medicine with several specialty programs ranked among the best in the nation in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 and 2016-17, by U.S. News & World Report. The hospital is also home to the largest pediatric teaching program in the southeastern United States and has been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession’s most prestigious institutional honor. For more information, please visit www.nicklauschildrens.org.

Media Contacts:
Lisbet Fernandez-Vina
786.268.1845/ [email protected]

Erika Mayor
305.632.7323 / [email protected]

The Hispanic Public Relations Association Announces 2016 National Bravo! Award Winners

October 13, 2016

Mike Fernandez, 2015 Pioneer of the Year Honoree, Chair, Global Corporate & Financial Practice at Burson-Marsteller, presents the Hispanic Public Relations Association's 2016 Pioneer of the Year award to Maria Cardona, Principal at Dewey Square Group.

NEW YORK, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) reveals the winners of the 2016 National Bravo! Awards held at the Lotte New York Palace Hotel in New York City. The HPRA National Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Winners included: Balsera Communications, Cohn & Wolfe, Havas FORMULATIN, H+M Communications and Compassion & Choices.

Photo – http://photos.prnewswire.com/prnh/20161013/428565

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Antonio Hernandez, President of HPRA’s National Board. “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

Co-hosted by HOLA! USA Editor, Cristy Marrero and Fox News’ National Correspondent Bryan Llenas, the 2016 HPRA National Bravo! Awards ceremony was held on Wednesday, October 12.

The winning campaigns for the 2015 HPRA Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

Technology Campaign of the Year: HAVAS FORMULATIN FOR TURBOTAX
Healthcare & Nutrition Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS WITH LAURA POSADA
Public Education Campaign of the Year: COMPASSION AND CHOICES
Food & Beverage Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS WITH LAURA POSADA
Integrated Marketing Campaign of the Year: H+M COMMUNICATIONS FOR UNIVERSAL PICTURES STRAIGHT OUTTA COMPTON
Sports Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS WITH JARED BORGETTI
Digital Campaign of the Year: H+M COMMUNICATIONS FOR UNIVERSAL PICTURES STRAIGHT OUTTA COMPTON
CSR Campaign of the Year: COHN AND WOLFE FOR COLGATE-PALMOLIVE
Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR PROGRESSIVE WASTE SOLUTIONS
Non-Profit Campaign of the Year: COMPASSION AND CHOICES
Multicultural Campaign of the Year: H+M COMMUNICATIONS FOR UNIVERSAL PICTURES STRAIGHT OUTTA COMPTON

Maria Cardona, Principal at Dewey Square Group, was honored with the ‘Pioneer of the Year’ Award. Lynn Appelbaum, Professor and Director, Advertising/PR Program at City College of New York was presented with the inaugural Educator of the Year Award and Kika Rocha, Television Personality, Journalist and Style Influencer received the HPRA-NY Journalist of the Year Award.

The 2016 HPRA Bravo! Awards were made possible thanks to Platinum sponsors Coca-Cola and Wells Fargo; Silver sponsor Moet Hennessy USA; and Bronze sponsors Ogilvy Public Relations, Havas FORMULATIN and PR Newswire.

Judges for the 2016 HPRA National Bravo! Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.

Images of the evening are available on the HPRA USA Facebook page.

For additional information regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.

AHAA Tackles Hispanic Measurement and Modeling Gaps to Improve ROI

October 13, 2016

Collaborative task force works with Nielsen, Comscore, IRI and others to recommend more sensitive Hispanic measurements

FAIRFAX, Virginia, Oct. 13, 2016 /PRNewswire/ — An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, is working with leading measurement data providers including Nielsen, IRI, Comscore and others to assess and recalibrate their Hispanic sampling representation and measurement methodologies. By improving these key metrics, marketers will be able to more accurately measure Hispanic audiences across screens, estimate their purchases and evaluate Hispanic ROI regardless of language or media.

The creation of AHAA’s Measurements Task Force is in response to the rapid shifts in the Hispanic market and changes in sampling, data collection and estimation approaches for all consumer segments. These shifts require a review and recalibration of all screens, television sets, computers, mobile and in-store/online sales measurement and estimation processes. In advocating for the Task Force, AHAA has stressed that its prior studies have shown that inaccurate measures have diluted Hispanic ROI resulting in vast underinvestment in the booming Hispanic market causing missed opportunities in the billions for marketers. The AHAA Task Force seeks to address core issues including:

Television measurement – There are new ways to measure television viewing with big data and modeling increasingly being used as measurement tools in addition to traditional panels. The Task Force is evaluating methods to ensure that they reflect demographic realities of Hispanic households including migration, language preferences and actual viewing data. Marketers depend on this television measurement data to direct national, local markets and shopper marketing efforts.

Digital measurement models – In measuring digital audiences and spending there is a need for increased representation of Hispanics especially Spanish dominant and Bilingual Hispanics.

Precision of Hispanic sales data– While improvements have been made to the methods used to estimate baseline purchases made by Hispanic consumers, concerns remain in measuring sales especially sales increases generated by Spanish language media among Spanish dominant and Bicultural Hispanics. The Task Force is working to improve sales estimates based on actual customer level data and to have broader sampling of independent chains and bodegas. The group also recommends expanding the scope for the Single Source Panel and will work with Nielsen, IRI and the Council of Research Excellence in these efforts.

AHAA’s leadership on these issues began in 2014 with a study of measurement inputs for Marketing Mix ROI Analysis that identified audience and sales data areas of improvement for Nielsen and IRI. The 2014 study assessed and recommended best practices that would improve marketing mix models’ ability to accurately evaluate the ROI of Hispanic efforts in any language or type of Total Market approach.

“Media consumption alternatives have exploded at the same time that the Hispanic segment has become the largest source of growth for brands in the U.S. For years, only best-in-class companies with advanced knowledge had the capabilities to adjust TV/digital ratings & sales data currencies,” said Carlos Santiago, AHAA’s research chair who is spearheading the Task Force. “AHAA has sought to update and normalize the availability and use of precise data so all marketers can design as effective efforts as possible. We believe that by evolving data collection sampling and models we will have a huge impact for everyone racing to deliver effective growth.”

About AHAA:

Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

For more information, contact:
Natalie Judd, 203.605.9515, [email protected] or
Jennifer Walus, 773.206.5602, [email protected]

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