Page 2638

Ram Truck Brand Launches New Spanish-language Campaign Recognizing Hard Workers Who Are Their Own Bosses

0

AUBURN HILLS, Michigan, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ —

  • 60-second ‘Boss’ anthem spot and two 30-second ads feature the Ram 1500 Limited and promote Ram brand’s ‘America’s Longest-lasting Pickups’ title
  • Multinational campaign to air in the United States and Mexico; Latin American countries to run customized versions of spots
  • Ram teams with independent Venezuelan rock band La Vida Bohème for the campaign soundtrack
  • ‘Work calls, you answer’ theme recognizes hard working people who are their own bosses

The Ram truck brand launches a new Spanish-language multicultural and multinational campaign this week celebrating hard working people who are their own bosses and get the job done day after day. The “Boss” television and digital campaign focuses on many of the class-leading and class-exclusive innovations of the Ram 1500 Limited, while emphasizing values such as hard work and determination shared by the brand and Latin cultures. The ads also promote Ram brand’s ‘America’s Longest-lasting Pickups’ title.

A 60-second anthem “Boss” spot and two 30-second “Boss” product feature commercials, one focusing on strength and capability and the other on power and efficiency, launch this week in front of a huge television viewing audience when the spots debut during Telemundo and UniMás network telecasts of top team soccer qualifying matches. The campaign will run in the United States and Mexico. In addition, FCA markets in South America plan to run their own customized versions of the campaign.

Ram teamed up with independent Venezuelan rock band La Vida Bohème for the campaign soundtrack with their song, “La Bestia” (The Beast). The two-time Latin Grammy Award winners, from Nacional Records, were also named Latino Breakthrough Artist of the Year by iTunes.

“Trucks are one of the top selling segments among U.S. Latinos and the Ram 1500 and Ram 2500 are among the most popular models,” said Olivier Francois, Chief Marketing Officer, FCA – Global. “It is important that we reach Hispanic auto buying consumers with relevant marketing strategies that not only accurately depict the brand, but also authentically capture the lives of such an influential consumer. The ‘Boss’ campaign does this in a way that makes an emotional connection and seamlessly integrates the Ram 1500 into the story.”

“In key truck markets like Houston, Los Angeles and New York City, the multicultural population is in fact the majority population1,” said Juan Torres, Head of Multicultural Advertising, FCA US LLC. “A quarter of Ram truck sales last year were driven by multicultural growth and Hispanics accounted for the highest rate of growth for the brand among all demographic groups2.  Marketers must understand the lens through which multicultural consumers see brands. Hispanics are more likely to be self-employed, to be ‘their own bosses,’ which is why Ram is telling a story in this campaign that integrates cultural values and insight to connect with these consumers.”

‘Boss’ spot descriptions
The 60-second “Boss” anthem spot tells the full story and sets the stage for the individual 30-second product feature spots that follow.

In the spots, the driver and his Ram truck are allies and, at times, partners in overcoming challenges. His Ram 1500 truck is seamlessly part of his daily world. It is the “armor” that provides power, efficiency, strength and capability, enabling him to push the parameters as he answers to winter, rain, hail, high temperatures, the mouths he feeds … to uncertainty and to the future of his family. As the voiceover says, “I answer to it all. Work Calls. You Answer.” For the Ram owner, the job is never done, because being “done” implies that you’ve stopped moving forward.

A 30-second “Boss” strength and capability spot focuses on specific Ram 1500 product features, including the truck’s 5.7-liter HEMI® V-8 engine, four-corner air suspension and 10,640-pound towing capacity.

Another 30-second “Boss” spot highlights the power and efficiency of the Ram 1500 Limited, specifically the truck’s towing capacity, 5.7-liter HEMI® V-8 engine and best-in-class 29 highway MPG.

The voiceover at the end of the spots says, “Work Calls. You Answer. Ram. America’s Longest-lasting Pickups.”

The newest Spanish-language Ram Truck TV ads will run on the Telemundo and Univision networks. All spots will be available for viewing on the Ram Trucks brand’s YouTube channel, www.youtube.com/RamTrucks.

The “Boss” campaign was created in partnership with Houston-based Lopez-Negrete Communications. A “Salt of the Earth” campaign Ram and Lopez-Negrete created last year has won numerous creative advertising awards and is a 2016 Association of National Advertisers (ANA) Multicultural Excellence Awards Finalist in the Significant Business Results category. Winners will be announced in October at the ANA Multicultural Marketing & Diversity Conference in Los Angeles.

1 United States Census 2010
2 PolkInsight – New Registration Calendar Year Ending  2014 versus Calendar Year Ending 2015

About Ram Truck Brand
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader with America’s longest-lasting line of pickups.

Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.

In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products, infusing them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.

Ram continues to beat the competition in the most sought-after titles:

  • Longest-lasting line of pickups
  • Best-in-class fuel economy and longest range with exclusive EcoDiesel – 29 mpg and 754 miles with Ram 1500
  • Best-in-class towing capability – 31,210 pounds with Ram 3500
  • Best-in-class payload – 7,390 pounds with Ram 3500
  • Best-in-class torque – 900 lb.-ft. with Ram 3500 Cummins Turbo Diesel 

Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.

Follow Ram and FCA US news and video on:
FCA Content On Demand (COD): www.fcacod.com
Company blog: http://blog.fcanorthamerica.com
Company website: www.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
FCA360: www.fca360.com
Ram Trucks brand: www.ramtrucks.com
Ram Zone blog: www.ramzone.com
Facebook: www.facebook.com/RamTrucks and https://www.facebook.com/FiatChrysler.NorthAmerica/
Flickr: www.flickr.com/RamTrucks and www.flickr.com/ChryslerGroup
Pinterest: www.pinterest.com/ramtrucks and www.pinterest.com/FCAcorporate
Instagram: www.instagram.com/ramtrucks and  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/RamTrucks and www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/RamTrucks and www.youtube.com/pentastarvideo

For more information, please visit the FCA US LLC media site at http://media.fcanorthamerica.com.

 

Disney Parks Launches 10th Annual Moms Panel Search Today

0
10th Annual Disney Parks Moms Panel Search

Global Call for Applicants for the 2017 Disney Parks Moms Panel

LAKE BUENA VISTA, Florida, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, Disney Parks kicks off the 10th annual search for applicants to join the 2017 Disney Parks Moms Panel. Moms, dads, grandparents, and guardians of all walks of life can serve as panelists for this award-winning, online trip-planning forum.

Logo – http://photos.prnewswire.com/prnh/20160906/404551LOGO

Disney Parks is seeking seasoned Disney vacationers with diverse backgrounds to lend fresh insights to the Disney Parks Moms Panel that offers advice to guests looking to plan their ultimate Disney getaway. The search is on for new panelists who can answer questions in any of the four languages now used on the forum – English, Spanish, French and Portuguese. Adults who have experience with and a passion for Disney vacations are encouraged to apply now through September 14 by visiting www.momspanelsearch.com.

The Disney Moms Panel began in January 2008 as a simple, question-and-answer forum with only 12 members focused solely on the Walt Disney World® Resort. Today, the Disney Moms Panel is a multilingual resource that has tripled in size with a diverse array of enthusiastic panelists with extensive knowledge of Disney vacation destinations and offerings, including Disneyland® Resort, Disney Cruise Line®, Disney Vacation Club, runDisney and ESPN Wide World of Sports Complex. Over the years, more than 145 moms, dads and grandparents have participated on the panel and have answered more than 300,000 Guest questions.

“With this being the 10th year of our global search for Disney Parks Moms Panelists, I’m always in awe to see so many passionate and inspiring applicants share their Disney memories and emotional experiences as they vie for a spot on the Panel,” said Leanne O’Regan, Director of Content Relations for Disney Parks.  “Since 2008, the Panel has replied to hundreds of thousands of questions providing personalized answers and often sharing fun stories that help guests with their individual planning needs.”

Panelists tap into their own real-life experiences to thoughtfully answer a wide array of questions. Whether the questions are about visiting as a family on a tight budget, a parent of a child with special needs, or families traveling in groups looking to plan the ultimate getaway, there is truly a panelist for everyone.

How to Apply
Disney Parks will accept applications for the 2017 Disney Parks Moms Panel from noon EDT on September 7, 2016, through noon EDT on September 14, 2016. Visit www.momspanelsearch.com to enter. The application process includes a series of written questions and essays in the first round; additional questions and essays along with a video submission in Round 2; with the final round being a phone interview. Applicants selected to be panelists for the Disney Parks Moms Panel will be announced in January 2017. Those selected must be available to attend a training session at Walt Disney World® Resort in December 2016.

About the Disney Parks Moms Panel
The Disney Parks Moms Panel is an online forum where guests can get tips and insights for a Disney vacation from real moms, dads and grandparents who have mastered the art of planning Disney getaways. Guests can pose questions to panelists in English, Spanish, French and Portuguese, and gain access to other Disney vacation planning tools. Featuring just 12 members in its 2008 inaugural year, the panel has more than tripled in size since. That growth is a result of the popularity of the forum and an ever-growing number of questions submitted by curious parents. For more information and to meet the panelists, visit www.DisneyParksMomsPanel.com.

Café Bustelo® Announces the 2016 Winners of the Café Bustelo El Café Del Futuro Scholarship Essay Contest

0
Cafe Bustelo(R) logo

ORRVILLE, Ohio, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, Café Bustelo, in partnership with the Hispanic Association of Colleges and Universities (HACU), announced the winners of the Café Bustelo El Café del Futuro Scholarship Essay Contest.

Cafe Bustelo(R) logo

In January, Café Bustelo challenged U.S. Latino students 18 years of age and older who were currently enrolled as a full-time student at an HACU member institution to submit an 800-word essay in English or Spanish for a chance to win one of nine $5,000 scholarships. Including this year’s contest, Café Bustelo has proudly contributed over $100,000 in college scholarships to winning students nationwide.

Each prospective scholarship recipient answered the following essay question:

“Describe how your Hispanic/Latino heritage, family, and the community, in which you grew up, have impacted your desire and motivation to obtain a college degree. Additionally, describe what you intend to accomplish with your degree and how you will give back to your community.”

More than 550 eligible entries were received from U.S. students enrolled in HACU member colleges nationwide and were judged by a qualified panel of judges and assigned a scoring designation. The top nine winners were students who exemplify community engagement and embrace and celebrate their Latino heritage, as Café Bustelo does.

The following students have been selected as official winners of the 2016 edition:

  • Ana Garbiela Kovats, studying Education at San Diego State University
  • Araceli Agustin Gomez, studying Agriculture at California State University, Fresno
  • Carissa Ford, studying Social Work at Florida International University
  • Joseph Madera, studying Business Administration at Arizona State University
  • Juan Pinzon, studying Computer Engineering at San Jose State University
  • Kevin Santana, studying Finance at Florida International University
  • Maricela Ramirez, studying to be a Physician Assistant at Heritage University
  • Veronica Rico, studying Engineering at California State University, Northridge
  • Yesenia Perez, studying Mental Health at DePaul University

As a beloved brand among Latinos in the U.S., Café Bustelo is committed to giving back to those families and individuals who never hold back and, since 2014, has promoted higher education in the U.S. Latino community through this scholarship program.

About The J.M. Smucker Company

For nearly 120 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments. Today, Smucker is a leading marketer and manufacturer of consumer food and beverage products and pet food and pet snacks in North America. In consumer foods and beverages, its brands include Smucker’s®, Folgers®, Jif®, Dunkin’ Donuts®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack®, Café Bustelo®, Martha White®, truRoots®, Sahale Snacks®, Robin Hood®, and Bick’s®. In pet food and pet snacks, its brands include Meow Mix®, Milk-Bone®, Kibbles ‘n Bits®, Natural Balance®, and 9Lives®. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth, and Independence established by its founder and namesake more than a century ago. For more information about the Company, visit jmsmucker.com.

The J.M. Smucker Company is the owner of all trademarks referenced herein, except for the following, which are used under license: Pillsbury® is a trademark of The Pillsbury Company, LLC and Dunkin’ Donuts® is a registered trademark of DD IP Holder LLC.

Dunkin’ Donuts® brand is licensed to The J.M. Smucker Company for packaged coffee products sold in retail channels such as grocery stores, mass merchandisers, club stores, and drug stores. This information does not pertain to Dunkin’ Donuts® coffee or other products for sale in Dunkin’ Donuts® restaurants.

©/®  Rowland Coffee Roasters, Inc.

About HACU

The Hispanic Association of Colleges and Universities (HACU) represents approximately 450 colleges and universities committed to Hispanic higher education success in the U.S., Puerto Rico, Latin America and Spain. The association’s headquarters are located in San Antonio, Texas, with government relations offices in Washington, D.C., and Sacramento, California. HACU, the only national association representing existing and emerging Hispanic-Serving Institutions (HSIs), celebrates its 30 year anniversary in 2016. Information is available at www.hacu.net.

Logo – http://photos.prnewswire.com/prnh/20160906/404942LOGO

2017 Youth Ag-Summit to be held in the capital of Europe

0
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture.

MONHEIM, Germany, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Against a backdrop of increasing disconnection of young people from farming and a world population that is forecast to soar to ten billion by 2050, visionary thinking, a long-term approach, and creativity are urgently needed to develop solutions to enable the next generation of food producers to face global farming challenges. That is why Bayer and two Belgian young farmers associations, Groene Kring and Fédération des Jeunes Agriculteurs, are inviting young thought leaders from around the world to apply to attend the third Global Youth Agriculture Summit from October 9 to 13, 2017 in Brussels, Belgium.

Video – https://www.youtube.com/watch?v=FUxXF_JSBHw
Photo – http://photos.prnewswire.com/prnh/20160906/404303
Logo – http://photos.prnewswire.com/prnh/20140312/NY79226LOGO
Logo – http://photos.prnewswire.com/prnh/20160906/404304LOGO

At the summit, about 100 selected young delegates from around the world will share ideas, develop solutions and engage in an open discussion on one of the world’s most challenging questions: How do we sustainably feed a hungry planet?

To apply, young people aged 18 to 25 are asked to submit an essay on the underlying causes of food insecurity and the effect it can have on a growing population. The essay question is based on the UN Sustainable Development Goals. Ability to demonstrate original ideas and passion to help shape the future will be the key selection criteria for the Youth Ag-Summit. Essay applications are accepted online until January 13, 2017. Find out more about the application process and the Summit at www.youthagsummit.com.

In 2015, delegates from 33 countries delivered the Canberra Youth Ag-Declaration, an action-oriented plan with recommendations on how youth can have the maximum impact on global food security, which was tabled at the United Nations Committee on World Food Security in Rome afterwards. “Hailing from 33 countries and many different educational backgrounds, all 100 delegates brought together unique and diverse perspectives and introduced ideas towards addressing a global concern. It was amazing to see how we all enthusiastically took up the challenge and formed a common overall vision aimed at feeding a hungry planet”, remembers Samba Ouma Zablon, 2015 alumni delegate from Kenya, who was selected to present the declaration to the UN. In 2017, the movement continues in the European capital.

“We are delighted to co-host the next Youth Ag-Summit in Brussels,” says FJA’s secretary general Guillaume Van Binst. “FJA aims to mobilize stakeholders, organize advocacy, and address both farmers and the general public. And where better to do so than at this prestigious global event?” Groene Kring national chairman Giel Boey agrees. “Brussels, is an ideal location for this seminal gathering of young farmers to help us face up to the future of agriculture and of feeding the world,” he says.

Damien Viollet, Director and Head of Country Group Benelux Bayer CropScience adds: “Belgium is a great place to lead from. It is in the heart of Europe, where governments, multinationals, civil society and the media take a seat at the table to shape the continent and beyond.”

Assessing young people’s knowledge about agriculture

The Summit’s long-term goal is to inspire delegates to not just think, but to act, and action is clearly needed to improve young people’s knowledge about agriculture, since many young people are disconnected from farming and give little thought to where their food comes from. That is why Bayer initiated a major study1 to assess young people’s agricultural literacy in eleven countries during Summer 2015. The Youth Agriculture Literacy Study revealed that the overwhelming majority of young people had no idea when crops were ripe or were harvested. Less than a quarter of young people around the world were aware that wax is an animal product. In Great Britain alone, almost a quarter correctly answered that wine grapes are ripe in autumn, and every other US respondent didn’t know that spices are dried plants. Furthermore, the study demonstrated that a higher level of education does not mean a higher level of agricultural literacy.

“Bayer is committed to encouraging young people to learn about agriculture and to inspire the next generation of ag visionaries. With initiatives like the 2017 Youth Ag-Summit, agricultural scholarships and experimental learning at our student labs and online, we want to encourage young people to learn more about sustainable agriculture and food supply whereby the vital role of science and innovation is highlighted,” says Bernd Naaf, Head of Business Affairs & Communications and Labor Director at Bayer.

About the Youth Ag-Summit
The Youth Ag-Summit is a global youth conference to inspire and connect the next generation of young leaders in agriculture and related disciplines. At the Summit, 100 young leaders aged 18 to 25 from all around the world will meet to share perspectives and create an open dialogue on one of the world’s most challenging questions: how to feed a hungry planet? The Youth Ag-Summit forms part of the Agricultural Education Program and aims at raising awareness for food and farming all over the globe. Find more information about the summit on the website: www.youthagsummit.com Find out more about the Agricultural Education Program at: www.ag-education.bayer.com

About Groene Kring
Groene Kring (GK) is an association for young farmers in Flanders (Belgium) with around 3.500 members. GK unites young farmers via activities, to facilitate information exchange in between each other. Furthermore, GK organizes entrepreneurial education and facilitates the transmission of agricultural family businesses. The association protects the interests of young farmers on a regional, national and international level. Finally, GK aims to improve the image of the agricultural sector. For more information, visit: www.groenekring.be

About the Fédération des Jeunes Agriculteurs
Fédération des Jeunes Agriculteurs (FJA) is a movement of youth and an agricultural organization representative of all the young farmers of the Walloon Region. FJA represents the views of 2.800 members and advocates on their behalf at a national and European level. The organization also organizes training courses and is recognized as a professional center of formation for all the actors and professionals in the agricultural sector. For more information, visit: www.fja.be

Bayer: Science For A Better Life

Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2015, the Group employed around 117,000 people and had sales of EUR 46.3 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.3 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.

Forward-Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

1 Using extensive online interviews of 3.300 male and female respondents in age of 18 to 25 years, GMI Lighthouse Research, a global research institute, produced an extensive set of data which has been analyzed and interpreted by Prof. Dr. Joachim Klewes, associate professor at the Heinrich-Heine-University, Duesseldorf/Germany, and his team.

 Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture.

Note to editors: Print-quality photos can be downloaded from our website at www.news.bayer.com; TV and multimedia editors can download or order updated film footage about Bayer free of charge at www.tv-footage.bayer.com.

Celebrate Hispanic Heritage Month with Corazón Canola

0
Fiesta Rice

LOS ANGELES, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — With the celebration of Hispanic Heritage Month from September 15th to October 15th, there is one factor that is a common denominator touching everyone’s heart, figuratively and literally speaking: food. However, with Hispanics and Latinos at increased risk of heart disease1, making heart-healthy food choices is important and a simple change like using a healthier cooking oil can help to make a difference. For this reason, CanolaInfo has partnered with renowned Peruvian Registered Dietitian and Nutritionist and award-winning author, Manuel Villacorta, to launch its Corazón Canola campaign with the objective of sharing traditional recipes that are prepared with canola oil, one of the world’s healthiest cooking oils.

Fiesta Rice

“Canola oil has the least saturated fat of any common culinary oil — half that of olive oil — and is free of trans fat and cholesterol,” says the author of ‘Eating Free, Peruvian Power Foods’ and the bestseller ‘Whole Body Reboot: The Peruvian Superfoods Diet’. “Through Corazón Canola, we want to share how everyone can enjoy a tasty yet heart-smart lifestyle that includes our native countries antojitos when cooked with low in saturated fat and high in plant-based omega-3 fat, canola oil.”

Authorized by the U.S. Food and Drug Administration for a qualified health claim for its potential to reduce the risk of coronary heart disease based on its unsaturated fat content,2 canola oil is an easy way for Hispanics to take better care of themselves and loved ones when used instead of sources of saturated fat. Canola oil is also eligible for certification by the American Heart Association under the Heart-Check Food Certification Program3.

Villacorta’s six delectable Corazón Canola recipes made with canola oil as well as fragrant Hispanic spices and sauces, fresh vegetables, lean meats and fish, and whole grains, are:

Canola oil is one of the healthiest, most versatile and cost-effective cooking oil available. With its beneficial fat profile, neutral taste, light texture and high heat tolerance, canola oil is ideal for everyday use in just about any culinary application — from salad dressings, sauces and marinades to baking, sautéing and deep-frying.

For more information on Villacorta’s recipes and the health benefits of cooking with canola oil, visit www.canolainfo.org.

The U.S. Food and Drug Administration authorized a qualified health claim for canola oil in 2006 based on limited and not conclusive scientific evidence that suggests that eating about 1½ tablespoons of canola oil daily may reduce the risk of coronary heart disease due to the unsaturated fat content in canola oil. To achieve this possible benefit, canola oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day.

For an interview with Villacorta or high-resolution photos, contact Ana Cerón by email at [email protected] or calling 310-473-4422.

________________________________________

  1. American Heart Association. Hispanics and Heart Disease, Stroke. April 2016
  2. U.S. Food and Drug Administration. Qualified Health Claims: Letter of Enforcement Discretion – Unsaturated Fatty Acids from Canola Oil and Reduced Risk of Coronary Heart Disease (Docket No. 2006Q-0091). October 6, 2006 
  3. American Heart Association. Heart-Check Certification. December 2015

Photo – http://photos.prnewswire.com/prnh/20160902/404002

The Clorox Company Voluntarily Recalls Liquid Plumr® Pro-Strength Foaming Clog Fighter® Clog Remover (previously sold as Slow Flow Fighter™) Produced On or Before March 21, 2016

0

PORT OF SPAIN, Trinidad, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — (NYSE: CLX)  The Clorox Company is voluntarily recalling Liquid Plumr® Pro-Strength Foaming Clog Fighter® Clog Remover (previously sold as Slow Flow Fighter™) produced on or before March 21, 2016.

The company has identified some instances of child-resistant closures not working properly on these products. There have been no reported injuries to date, and the company believes that most of these products have already been used. However, if consumers do have an affected product, they are encouraged to contact the call center listed below for instructions and a full refund. 

What products are affected?

Liquid Plumr® Pro-Strength Foaming Clog Fighter® Clog Remover (previously sold as Slow Flow Fighter™) produced on or before March 21, 2016. These products have a batch/lot number of JS16081 or lower. This code is printed in a small box at the bottom of the back label.

No other Liquid Plumr® products are affected by this recall. Products produced after March 21, 2016 (with a batch/lot number of JS16082 or higher) utilize a different child-resistant closure and are safe to use as directed.

What should consumers do?

Consumers should keep the product away from children and immediately contact the Liquid Plumr call center toll-free at 1-855-598-6641, Monday through Friday (9 a.m. to 5 p.m. GMT), or go to the website http://liquidplumrrecall.expertproductinquiry.com to confirm if they have a recalled product. More information and instructions will be provided through the foregoing methods regarding a full refund of any impacted product.

Description of the product:

Liquid Plumr® Pro-Strength Foaming Clog Fighter® Clog Remover (previously sold as Slow Flow Fighter™) – UPC 44600- 00214

The bottle is orange, stands about 23 cm tall and holds 502 ml of liquid. The bottle bears the Liquid Plumr brand logo.

CVS Health Increasing Access to Health Care with Annual Project Health Campaign

0
143585

WOONSOCKET, R.I., Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — In its continuing commitment to help improve access to health care for all Americans, CVS Health (NYSE: CVS) today announced the rollout of Project Health, its annual free health services campaign, at select CVS Pharmacy locations in 10 multicultural communities across the country. Beginning Thursday, September 8 and running through December 18, nearly $8 million worth of free health services will be delivered at more than 500 Project Health events.

Photo – http://photos.prnewswire.com/prnh/20160902/404322

Since 2006, Project Health has delivered more than $112 million worth of free health care services to nearly 872,000 people, many of whom are uninsured or underinsured, demonstrating the continuing need for these critical services.

“Despite the increased number of Americans who have become insured over the past five years, there are still barriers to quality care, such as cost and access, for many patients,” said Troyen A. Brennan, M.D., M.P.H., Chief Medical Officer of CVS Health. “Project Health is part of CVS Health’s commitment to improving access to quality care by identifying health concerns and risk factors for participants who may not have otherwise sought preventative care.”

Project Health offers an array of free comprehensive health risk assessments, including blood pressure, Body Mass Index (BMI), glucose and total cholesterol screenings. Once screened, CVS Pharmacy helps patients through on-site consultations with bilingual (English/Spanish) nurse practitioners or physician assistants who will analyze results and refer patients who require additional medical attention to no-cost or low-cost medical facilities nearby or to their primary care physician. CVS pharmacists are also available to conduct one-on-one medication reviews and answer any questions patients may have.

“The Centers for Medicare & Medicaid Services (CMS) applauds CVS Health on their Project Health initiative,” said Kevin Counihan, Director and Marketplace Chief Executive Officer at the Centers for Medicare & Medicaid Services.  “We thank them for their continued commitment to providing free health screenings and educational materials ensuring better health for many Americans.”

Over the past 10 years, high rates of certain treatable conditions among Project Health participants have been identified, including:

  • 53 percent were found to be overweight or obese 
  • 38 percent had abnormal blood pressure readings 
  • 26 percent had abnormal glucose readings 
  • 37 percent were found to have abnormal cholesterol levels

Project Health events, held in markets with large multicultural populations, are open to all consumers regardless of race, gender or insurance status and do not require an appointment. Current locations include Atlanta, Chicago, Dallas/Fort Worth, Detroit, Houston, Los Angeles, Miami, New York City, Philadelphia and Washington, D.C. Project Health events are also being held at select CVS Pharmacy stores in Puerto Rico through November on Saturdays and Sundays from 12 p.m.  – 4 p.m. 

U.S. Project Health events will be held from 2 p.m. – 6 p.m. on Thursdays, Fridays, Saturdays and Sundays at select CVS Pharmacy locations, with no appointment needed. For a full calendar of Project Health events, visit www.cvs.com/projecthealth (in Spanish: www.cvs.com/proyectosalud).  

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,600 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 80 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

Media Contact

Mary Alfieri

[email protected]

401-770-9811

143585

Logo – http://photos.prnewswire.com/prnh/20140905/143585

Hispanic Physicians Recommend Strategies to Reduce Health Disparities, starting with Reducing Added Sugar in our Diets

0

WASHINGTON, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Medical Association (NHMA) will hold a Congressional Breakfast Briefing tomorrow at the Rayburn House Office Building B340 from 8:00 am – 10:00am to discuss concreate ways to reduce health disparities in the U.S. with Congressman Raul Ruiz, MD, Congresswoman Robin Kelly and Congresswoman Barbara Lee as well as Lana Frantzen, PhD of the Dairy Council/GENYOUTH and Rick Black of Strategic Health Resources. Presidents of the national minority physicians, nurses and dentists have also been invited to address Congressional staff and national advocates.

“The NHMA is supporting the 2015-2020 Dietary Guidelines for Americans to increase healthy eating patterns, according to Dr. Elena Rios, the NHMA President & CEO, “which includes the new, concrete recommendation that people receive less than 10 percent of their daily calorie intake from added sugar. The NHMA mission is to improve the health of Hispanics and other underserved, and disease prevention is a major focus of our efforts. With the implementation of the Affordable Care Act, many more people are listening and interested in learning about health issues, so we believe the timing is key to add our voice to support the new dietary guidelines.”

The evidence base for associations between eating patterns and specific health outcomes continues to grow. Strong evidence shows that healthy eating patterns (reducing sugar and sodium intake) are associated with a reduced risk of cardiovascular disease (CVD). Moderate evidence indicates that healthy eating patterns also are associated with a reduced risk of type 2 diabetes, certain types of cancers (such as colorectal and postmenopausal breast cancers), overweight, and obesity. Added sugar reduction, especially by decreasing sweetened beverages and increasing water consumption, needs to become a major health education effort in our schools, clinics and in our families.

Racial/ethnic healthcare and health disparities exist in our country for minorities living in poverty or in middle class neighborhoods where they live with chronic stress – low income jobs, high unemployment, crime, drugs, gangs, substandard housing, unsafe public spaces, guns, lack of nutritious food and drinks, lack of clean air and water and our undocumented family members live in constant fear of deportation and family break-ups. The consequences of these social determinants of health are early childhood obesity that lead to young adult heart disease, diabetes, asthma, HIV, cancers, depression and mental illness and drug addictions.

NHMA will be discussing policies for Congress and the next Administration to develop more culturally relevant public health education programs. Also, NHMA and other national minority health leaders are meeting with the US Department of Health and Human Services to discuss key ways to build programs for our minority populations’ health following this briefing. Some other policies include access to affordable insurance and medications, improved mental health services, increased recruitment and mentoring of minority students to medicine and nursing careers in our communities, quality and coordinated care and research on minority patient centered health delivery and prevention.

About National Hispanic Medical Association:
Established in 1994 in Washington, DC, the National Hispanic Medical Association is a non-profit association representing the interests of 50,000 licensed Hispanic physicians in the United States. Its mission is to improve the health of Hispanic and other underserved populations. www.nhmamd.org

(Español) Pablo Soria de Lachica – Discute Los Planes De Uruguay De Expansión Comercial Con Asia

0
http://www.prnewswire.com/news-releases/pablo-soria-de-lachica---describe-los-planes-presupuestarios-mexicanos-para-el-2017-588508301.html

Sorry, this entry is only available in Español.