HITN-TV Announces New Children’s Programming
BROOKLYN, N.Y., Aug. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — HITN-TV, the network that offers educational and entertainment programming to US Hispanic audiences, announced today additions to its lineup of children’s programming bloc. The new shows will start airing this Saturday, August 6th at 10:00 AM Eastern Time (7:00AM Pacific Time).
“HITN is adding a number of fun new kids’ shows and airing the second seasons of some familiar titles,” said Florentina Almonte, HITN-TV‘s Director of Programming. “These new voices will make the content we offer young audiences even more varied and exceptional.”
Horacio and the Plasticines features Horacio, a boy who runs home from school every day to see his unusual friends, ‘Los Plasticines,’ four lumps of multicolored clay who live on his desk and come to life to offer Horacio and his friend Flo advice and practical tips for dealing with childhood concerns.
Joe & Jack follows the adventures of Joe, a fun four-year-old, his best friend and a witty cat named Jack. The two friends encounter all sorts of fun situations, using their imaginations to transform tree branches into a secret agent’s hideout or a cardboard box into a spaceship. Joe y Jack stimulates childhood creativity while emphasizing the value of friendship.
Fifi and the Flowertots is a celebration of the outdoors, led by Fifi, a mischievous and forgetful flower who encourages kids to adopt healthy habits. Fifi lives in a colorful garden that offers countless diversions, embarking on several adventures with her friends.
Omm Moo exposes kids to the practice of yoga, inviting them to follow along as six cows demonstrate their gymnastic abilities in a series of different poses. A cat that guides them through each pose and its benefits, and three children who follow his instructions in real life lead the cows.
Telmo & Tula Arts & Crafts presents a second season full of humor and fun activities. Joining the hosts this time around is a mouse who helps them lead children on arts and crafts projects they can do at home with easy-to-find materials.
Finally, Quiz Time is an interactive game show created with the aid of cognitive development experts that leads kids on a series of problem-solving challenges to help them learn numbers, improve their visual memory and develop motor skills and coordination.
HITN-TV provides educational commercial programming in Spanish in the United States. The network reaches more than 40 million households in key Hispanic markets across the country and is distributed in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter, Cablevision and Mediacom. It is also available in other markets on Time Warner Cable. For more information, please visit: http://www.hitn.org/en/about-us
What: HITN-TV Announces New Children’s Programming
When: Saturday, August 6th at 10:00 AM Eastern Time (7:00AM Pacific Time)
Where: HITN-TV (www.hitn.org/donde-ver-hitn)
Logo – http://photos.prnewswire.com/prnh/20160314/344200LOGO
Avon Announces Ballet Inspired Fragrance Prima
LAS VEGAS, Aug. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Avon revealed its newest fragrance, Prima, and the face of the scent: American Ballet Theatre Dancer, Courtney Lavine, at the brand’s annual sales conference attended by thousands of Avon Representatives. The fragrance celebrates female strength and resilience, as inspired by the grace and beauty of a ballet dancer.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7887451-avon-prima-courtney-lavine/
“Being a professional ballet dancer is about so much more than looking pretty and perfecting your pirouettes. It takes drive, dedication, and self-reliance, which is why I’m so proud to be working with Avon — a company that’s committed to empowering women through beauty and entrepreneurship,” says Lavine. “Plus, Prima is such a delicate yet powerful fragrance; it makes me feel pretty and poised at the same time.”
“We’re very excited about our new partnership with Courtney,” says Meg Lerner, Vice President, North America Beauty Marketing for Avon. “As one of the country’s most promising young dancers, she’s drawn on her beauty and creative confidence to find self-fulfillment and that is what Avon is all about. And her personality perfectly embodies the Prima fragrance — graceful, elegant and powerful. We were thrilled with the enthusiastic response the fragrance received from our Representatives at our annual sales conference.”
As part of her role with Avon, Courtney Lavine will appear on the cover of the Avon brochure which has a distribution of 5 million. She will also be featured on Avon.com and will appear on Avon’s social media channels, including the brand’s blog, BeautyforaPurpose.com.
The Fragrance
Created in partnership with the prestigious fragrance house of Firmenich, Prima is an ethereal, floral-chypre fragrance – delicate, feminine and quietly powerful. The scent is a collaboration by two Firmenich perfumers, Frank Voelkl and Master Perfumer Harry Fremont. Prima opens with lush top notes of plum, balancing its sweetness with a hint of tangy bergamot. Next, it unfolds to reveal a rich heart of intoxicating rose, a stunning blossom with ruffled pink petals that echo the folds of a dancer’s skirt. Finally, there’s a jeté to rich clearwood: reminiscent of the satiny barres in a ballet studio, the woodsy note comes alive on skin, melding with oak moss and patchouli for a warm, poetically graceful finish.
Launching this fall, Prima by Avon speaks to the style lover who appreciates fashion’s ongoing love affair with classical ballet. The perfume is equally ideal for any woman who simply wants to step into the feeling of timeless, transcendent beauty that ballet brings to mind.
About Courtney Lavine
The new face of Prima by Avon, rising dancer Courtney Lavine began her dance training at an early age, winning prestigious scholarships to the Washington Ballet School, and later, The School of American Ballet. In 2007, the Los Angeles native performed the lead role for New York City Ballet School’s Winter Gala, in a student performance of Romeo and Juliet at Lincoln Center. She joined American Ballet Theatre as an apprentice in February 2010 and became a company member in August of that year. Her repertory includes solo roles in Alexei Ratmansky’s The Nutcracker and The Sleeping Beauty, Marcelo Gomes’ Aftereffect and Kevin McKenzie’s Swan Lake, as well as roles in all of American Ballet Theatre’s full-length ballets. The New York Times has singled out Lavine for praise, calling her “musicality and joyous dancing… a delight.”
Price: $30
Available: November 2016
Where to buy: Available exclusively through Avon Representatives in the US, Canada and Puerto Rico. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.
About New Avon LLC
New Avon LLC is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. New Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, Mark, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence. Learn more about New Avon and its products at www.avon.com.
Logo – http://photos.prnewswire.com/prnh/20160417/356238LOGO
FDA Publishes Final Finding of No Significant Impact and Environmental Assessment on Oxitec’s Self-limiting Mosquito
OXFORD, United Kingdom, Aug. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — The US Food and Drug Administration’s Center for Veterinary Medicine (FDA-CVM) today published a final finding of no significant impact (FONSI) and final environmental assessment (EA) on Oxitec’s self-limiting OX513A Aedes aegypti mosquito for an investigational trial in the Florida Keys. The finding concludes that a field trial of the Company’s genetically engineered (GE) OX513A mosquitoes in Key Haven, Florida, will not result in a significant impact on the environment.
The publication of the final FONSI and EA follows an FDA-led evaluation of potential impacts on health and the environment of the proposed trial. This culminated in the publication of a preliminary FONSI in March 2016, after which there was a period of public comment. These public comments were reviewed by the FDA-led team before the final documents were published today.
Oxitec’s Chief Executive Officer Hadyn Parry said, “We’ve been developing this approach for many years, and from these results we are convinced that our solution is both highly effective and has sound environmental credentials. We’re delighted with the announcement today that the FDA, after their extensive review of our dossier and thousands of public comments for a trial in the Florida Keys, have published their final view that this will not have a significant impact on the environment. We are now looking forward to working with the community in the Florida Keys moving forward.”
The purpose of the proposed trial is to determine the efficacy of Oxitec’s self-limiting mosquitoes for the control of the local population of Aedes aegypti in Key Haven, Monroe County, Florida.
Oxitec’s self-limiting mosquitoes have been genetically engineered so that their offspring die before reaching adulthood. Male Oxitec mosquitoes, which do not bite or spread disease, are released to mate with wild female Aedes aegypti so that their offspring die, reducing the population. Efficacy trials in Brazil, Panama, and the Cayman Islands have tested this approach, and in each of these trials the population of Aedes aegypti was reduced by more than 90% – an exceptional level of control compared to conventional methods, such as insecticides.
The FDA review team consisted of experts from the Center for Veterinary Medicine (CVM), the Centers for Disease Control and Prevention (CDC), and the Environmental Protection Agency (EPA). The FDA led an extensive review of evidence from trials in urban environments performed in Brazil and the Cayman Islands since 2009, and data from numerous safety studies, site inspections and independent experts.
For more information:
Oxitec Florida Keys Project FAQ: http://www.oxitec.com/health/florida-keys-project/
Florida Keys Mosquito Control District: http://keysmosquito.org/latest-gm-information/
About Oxitec
Oxitec is a pioneer in using genetic engineering to control insect pests that spread disease and damage crops, and was founded in 2002 as a spinout from Oxford University (UK). Oxitec is a subsidiary of Intrexon Corporation (NYSE: XON), which engineers biology to help solve some of the world’s biggest problems.
Oxitec Contact:
Matthew Warren
Press Officer
Tel: +44 (0) 1865 832 393
[email protected]
HITN-TV Announces New Children’s Programming
BROOKLYN, New York, Aug. 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — HITN-TV, the network that offers educational and entertainment programming to US Hispanic audiences, announced today additions to its lineup of children’s programming bloc. The new shows will start airing this Saturday, August 6 from 6:00 am to 10:00 am / ET.
“HITN is adding a number of fun new kids’ shows and airing the second seasons of some familiar titles,” said Florentina Almonte, HITN-TV’s Director of Programming. “These new voices will make the content we offer young audiences even more varied and exceptional.”
Horacio and the Plasticines features Horacio, a boy who runs home from school every day to see his unusual friends, ‘Los Plasticines,’ four lumps of multicolored clay who live on his desk and come to life to offer Horacio and his friend Flo advice and practical tips for dealing with childhood concerns.
Joe & Jack follows the adventures of Joe, a carefree four-year-old, and his best friend, a witty cat named Jack. The two friends encounter all sorts of fun situations, using their imaginations to transform tree branches into a secret agent’s hideout or a cardboard box into a spaceship. Joe y Jack stimulates childhood creativity while emphasizing the value of friendship.
Fifi and the Flowertots is a celebration of the outdoors, led by Fifi, a mischievous and forgetful flower who encourages kids to adopt healthy habits. Fifi lives in a colorful garden that offers countless diversions, embarking on several adventures with her friends.
Omm Moo exposes kids to the practice of yoga, inviting them to follow along as six cows demonstrate their gymnastic abilities in a series of different poses. The cows are led by a cat who guides them through each pose and its benefits, and three children who follow his instructions in real life.
Telmo & Tula Arts & Crafts presents a second season full of humor and fun activities. Joining the hosts this time around is a mouse who helps them lead children on arts and crafts projects they can do at home with easy-to-find materials.
Finally, Quiz Time is an interactive game show created with the aid of cognitive development experts that leads kids on a series of problem-solving challenges to help them learn numbers, improve their visual memory and develop motor skills and coordination.
HITN-TV provides educational commercial programming in Spanish in the United States. The network reaches more than 40 million households in key Hispanic markets across the country and is distributed in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter, Cablevision and Mediacom. It is also available in other markets on Time Warner Cable. For more information, please visit: http://www.hitn.org/en/about-us
What: HITN-TV Announces New Children’s Programming
When: August 6, 2016
Where: HITN-TV( www.hitn.org/donde-ver-hitn )
Photo – http://photos.prnewswire.com/prnh/20160804/395870
Photo – http://photos.prnewswire.com/prnh/20160804/395834
Photo – http://photos.prnewswire.com/prnh/20160804/395835
Photo – http://photos.prnewswire.com/prnh/20160804/395832
Logo – http://photos.prnewswire.com/prnh/20160314/344200LOGO
South Florida Gynecologist Echoes Need To Put Risk Of Zika In Perspective
SAN JUAN, Puerto Rico, Aug. 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — Dr. Jason James, Chief of Obstetrics and Gynecology at Baptist Hospital in Miami, called on travelers to follow the Centers for Disease Control and Prevention (CDC) guidelines while maintaining perspective on the risk of Zika for those who are not pregnant. His advice supports the Puerto Rico Tourism Company’s (PRTC) ongoing efforts to educate visitors about Zika.
Photo – http://photos.prnewswire.com/prnh/20160803/395572
A board certified gynecologist in private practice at FemCare Ob-Gyn, Dr. James has received numerous awards, including the Patients’ Choice Recognition in 2008 through 2012, as well as being named as one of the Best Physicians in the Consumers’ Guide to Top Physicians. A frequent world traveler himself, Dr. James encouraged those who are not pregnant or planning to conceive soon to continue exploring, while taking common sense precautions, “If you’re pregnant, don’t travel where Zika is active. But if you’re not pregnant, I would encourage you to take your vacation, take your business trip, and live your life. Just be sure to follow the CDC guidelines, apply bug spray with DEET, wear proper clothing and take other common-sense precautions.”
Dr. James comments echoes the advice of leading epidemiologist Dr. D.A. Henderson, MD, MPH, who recently called for common sense precautions as well as avoiding over-reaction and hype about Zika. “We greatly appreciate the efforts of medical experts like Dr. James to educate travelers about the facts of the Zika virus,” said PRTC Executive Director Ingrid I. Rivera Rocafort. “We realize people have concerns about Zika, but travelers need to know they can have a worry-free experience when visiting Puerto Rico.”
PRTC is working closely with the CDC and the local Department of Public Health to ensure visitors are informed about Zika in Puerto Rico. The PRTC and the Puerto Rico Hotel & Tourism Association (PRHTA) are taking every precaution possible to eliminate mosquito breeding grounds at hotels and resorts, and educate visitors about preventing mosquito bites. For more information about the Zika virus in Puerto Rico, visit PuertoRicoNow.SeePuertoRico.com.
About Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among visitors and local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.
Logo – http://photos.prnewswire.com/prnh/20160426/360380LOGO
Los Angeles Legendary Hip Hop Radio Station KDAY 93.5 FM Delivers Extraordinary Performance During The Nielsen July Book!
LOS ANGELES, Aug. 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — KDAY 93.5 FM, Southern California’s leading choice for original hip-hop and R&B, announced historic performance in the highly contested July 2016 summer book. KDAY achieved year-to-year growth in the key areas of AQH, cume, TSL and other vital indicators. “We are extremely proud of KDAY’s results these last six months and in particular July,” exclaimed Otto Padron, President of Meruelo Media. “Our continued commitment to the format and increased investments in research, programming, marketing and talent are delivering a winning performance in the highly competitive market of Los Angeles!”
LOS ANGELES METRO RADIO JULY 2016 PPM
KDAY FM L.A. PPM HIGHLIGHTS:
- Total weekly listeners (Cume) reached 1,188,600 – highest in 2 years (since May ’14)
- KDAY’s uptrend began at the beginning of the year. Since then the station has posted 6 consecutive PPM surveys with more than 1 million weekly cume!
- 26% audience increases! KDAY added 244,600 additional listeners since Jan. 2016
- 10% Cume climb compared with last month cume
- 15 minute TSL (Time Spent Listening) improvement per average listener vs. June 2016
- 15% total week and 13% M-F prime AQH (Avg Quarter Hour) growth compared with the previous month (6a-7p)
- At 15,200 KDAY’s M-F prime AQH is the highest since May 2014
- All major dayparts posted double digit percentage increases with AQH month to month – particularly in prime demographics!
KDAY’S Monday – Sunday, 6am – 12 midnight
- Adults 18-49 AQH +15% month to month and 28% YTY (July ’15 – July ’16)
- Adults 25-49 AQH increased 16% compared with last month and 33% YTY
- Adults 25-54 AQH grew 16% month to month and 31% YTY
Composition
- #1 Adults 18-49 cume and AQH composition total week in current 3 month average May/June/July ’16
- 73% of KDAY’s cume and 78% of AQH listeners are in the 18-49 demo
- #1 Adults 25-49 cume composition total week at 57% (current 3 mo. avg.)
Diverse Audience
- Significant growth with Blacks and Hispanics
- Hispanics comprise more than 60% of cume and 50% of AQH total week;
- 1 in 4 KDAY listeners is Black
Millennials
- More than 500,000 Millennials tune to KDAY weekly – approximately 44% of total audience in July ’16
- Month to month KDAY increased Millennials AQH 14% and cume 7% total week
Hispanic Millennials:
- Two-thirds of KDAY Millennials are Hispanic. In July, KDAY scored its highest cume with Hispanic Millennials in 9 months!
- 74% of KDAY Hispanic Millennials speak both Spanish and English
- Bilingual Hispanic Millennials are now at their highest level of the year on KDAY!
For more information about 93.5 KDAY programming, upcoming events, promotions, ticket giveaways, and history visit www.935kday.com, and find us on Twitter at @935KDAY, on Facebook at Facebook.com/935KDAY.
Survey dates: June 16 – July 13, 2016 (includes official start of summer & July 4th wkd).
Source: Nielsen Audio PPM, TapWeb KDAY FM July 2016 and May/June/July 2016
About 93.5 KDAY
KDAY is the iconic Los Angeles radio station with roots as far back as the early 80’s when it was the first station in the world to ever play commercial hip-hop. KDAY helped transform N.W.A. from an unknown group to one of the most prolific hip-hop groups ever, and it helped launch the careers of many mainstream artists such as Dr. Dre, Ice Cube, Ice T, LL Cool J, and Queen Latifah. KDAY reflects and appeals to the diversity of the Southern California market with its unique and unmistakable West Coast sound.
About Meruelo Media
Meruelo Media (MM) is the media division of The Meruelo Group. MM currently operates two Southern California Legendary media platforms; the classic hip-hop and R&B radio station, 93.5 KDAY and one of Los Angeles’ oldest Hispanic TV stations, KWHY-TV Canal 22; and Meruelo Studios (www.meruelostudios.com). The Meruelo Group is a minority owned, privately-held management company serving a diversified portfolio of affiliated entities with interests in banking and financial services; food services, manufacturing, distribution and restaurant operations; construction and engineering; hospitality and gaming; real estate management; media, public and private equity investing. For more information please visit www.meruelogroup.com.
Press: Kary Padilla (562) 552-1931
Sales: Irma Barrios (323) 337-1619
Logo – http://photos.prnewswire.com/prnh/20160804/395679LOGO
KDAY 93.5 FM And NFL Powerhouse Raiders Announce Exclusive FM Radio Affiliation In Los Angeles!
LOS ANGELES, Aug. 4, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Raiders and KDAY announced today an agreement that makes KDAY 93.5 FM the exclusive Silver and Black FM flagship radio station in SOCAL. KDAY will broadcast the Raiders’ regular season and select postseason games, while enhancing game coverage with exciting Raiders-oriented additional programming.
“No other brand in SOCAL speaks to the loyal Raiders Nation better than KDAY,” stated Otto Padron, President of KDAY and Meruelo Media; “… our sound, attitude and colors are a natural fit for this legendary pro-football franchise. We are very excited with this new NFL partnership and KDAY is the right destination to the more than two-million Raiders fans in our LA market!!…”
Raiders game day broadcasts on KDAY will include a pregame show, 30-minutes prior to kick-off and a postgame wrap-up. KDAY will embrace this new NFL partnership with a series of special promotions and artist participation.
Raiders on KDAY will kick off on September 11 with a Special Live Broadcast from New Orleans.
For more information about 93.5 KDAY programming, upcoming events, promotions and ticket giveaways, visit www.935kday.com, and find us on Twitter at @935KDAY, on Facebook at Facebook.com/935KDAY.
About the 93.5 KDAY
KDAY is the iconic Los Angeles radio station with roots as far back as the early 80’s when it was the first station in the world to ever play commercial hip-hop. KDAY reflects and appeals to the diversity of the Southern California market with its unique and unmistakable West Coast sound, visit www.935kday.com.
About the Raiders
The Raiders enter the team’s 57th year of professional football competition in 2016, including the past 46 as a member of the National Football League. In five memorable decades, the Raiders have won an AFL Championship, four American Football Conference Championships and three Super Bowl Championships. A member of the AFC West Division, the Silver and Black have accumulated a 444-397-11 (.528) all-time regular season record
About Compass Media Networks
Compass Media Networks is an entertainment company with a growing portfolio of well-branded audio programs, broadcast on thousands of radio stations and emerging digital platforms, reaching millions of listeners daily.
Founded in 2009, Compass Media Networks is led by an experienced management team with prior success and tenure at top media organizations including CBS, Dow Jones, Disney/ESPN, News Corp, Univision, and Westwood One.
Press: Kary Padilla (562) 552-1931
Sales: Irma Barrios (323) 337-1619
Logo – http://photos.prnewswire.com/prnh/20160804/395679LOGO
Logo – http://photos.prnewswire.com/prnh/20160804/395709LOGO
Girl Scouts of the USA and Disney Channel Team Up to Inspire Girls to Lead
NEW YORK and BURBANK, Calif., Aug. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — Girl Scouts of the USA (GSUSA) and Disney Channel are teaming up to inspire girls and their families to practice leadership. The collaboration brings GSUSA’s focus on leading like a G.I.R.L. (Go-getter, Innovator, Risk-taker, Leader)™, the Girl Scout way, and Disney Channel’s recently launched animated television series Elena of Avalor into action with the debut of The Elena of Avalor Leadership Guide by Girl Scouts and Disney Channel. Available in English and Spanish beginning today, the Guide showcases leadership activities and conversations parents and caregivers can engage their preschool through fifth-grade girls in to boost their everyday leadership skills and prepare them to create the future they imagine.
Photo – http://photos.prnewswire.com/prnh/20160802/394872
Photo – http://photos.prnewswire.com/prnh/20160802/394873
“Since 1912, Girl Scouts has proudly fostered a tradition of excellence that prepares girls, with the support of their families, to boldly take the lead in their lives in the ‘Girl’ Scout way,” said Sylvia Acevedo, interim CEO of Girl Scouts of the USA. “Recognizing that leadership development for youth begins early-on, we are particularly excited to work with Disney Channel on this collaboration tied to Elena of Avalor, a wonderfully innovative program that emphasizes the importance of embracing the mantle of leadership to a new generation. Because, as we say at Girl Scouts, ‘If the world needs more leaders, then we need more Girl Scouts!'”
Studies show early experiences in life impact leadership potential, and the family setting is the first place a child learns about how to be a strong leader.1 As uncovered by the Girl Scout Research Institute (GSRI), the disconnect between the command-and-control definition of leadership and the more aspirational types of leadership points to potential pitfalls in communicating with girls about the benefits of leadership development programs.2 Additionally, girls are not confident about having the essential skills and competencies they think of as most important for a leader.3 GSUSA, with its established legacy in preparing girls to be leaders, believes in a holistic approach to leadership, which is a key component of the new leadership guide.
“As we launch Elena of Avalor on Disney Channel, nothing is more important to us than using the impact that we know television has on our audience to showcase strong, ambitious role models for young girls. Our work with GSUSA will give us the chance to amplify that message and be a part of the largest community of young female leaders, by providing materials and inspiration that demonstrate every girl has the power to lead,” said Nancy Kanter, executive vice president, Original Programming and General Manager, Disney Junior Worldwide.
Also debuting is the inaugural “Elena of Avalor—Scepter of Light Award,” which will be presented to two Girl Scout Gold Award recipients. The Gold Award is the highest recognition a Girl Scout can earn, with recipients demonstrating extraordinary leadership through “Take Action projects” and exemplifying compassion, critical thinking, collaboration, and courage—the very leadership qualities that Elena of Avalor models. Award recipients will participate in events including Elena’s Royal Debut at Walt Disney World in Orlando this August and a GSUSA event in Chicago in the fall.
Later this year, as part of Disney ABC Television Group’s Be Inspired pro-social efforts, Disney Channel and Disney Junior will air leadership-themed pro-social interstitials featuring Girl Scouts alongside Princess Elena, as well as kick off a user-generated contest encouraging girls to share how they exemplify being a G.I.R.L. on International Day of the Girl (October 11) and give them the opportunity to be featured on air.
Disney’s Elena of Avalor follows the story of Elena, a brave and adventurous teenager who saves her kingdom from an evil sorceress and must learn to rule as crown princess until she is old enough to be queen. Set in Avalor, an enchanted fairytale kingdom inspired by diverse Latin cultures and folklore, Elena’s journey will lead her to understand that her new role requires thoughtfulness, resilience, and compassion, the traits of all truly great leaders. The series airs Fridays at 7:30 p.m. EDT on Disney Channel.
We’re Girl Scouts of the USA
We’re 2.7 million strong—1.9 million girls and 800,000 adults who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts’ founder Juliette Gordon “Daisy” Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we’ve made her vision a reality, helping girls discover their strengths, passions, and talents. Today we continue the Girl Scout mission of building girls of courage, confidence, and character, who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing. To volunteer, reconnect, donate, or join, visit www.girlscouts.org.
About Disney Channel
Disney Channel is a 24-hour kid-driven, family-inclusive television network that taps into the world of kids and families through original series, movies and short form. Currently available on basic cable and satellite in over 96 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney ABC Television Group. Disney Channel-branded content spans television, online, mobile, VOD platforms and the Disney Channel App. Disney Channels Worldwide is a global portfolio of 116 kid-driven, family inclusive entertainment channels and/or channel feeds available in 163 countries/territories, in 34 languages.
1 The National Center for Parent, Family, and Community Engagement (2013). Families as Advocates and Leaders. http://eclkc.ohs.acf.hhs.gov/hslc/tta-system/family/docs/advocates-pfce-rtp.pdf
2 Girl Scout Research Institute, Change It Up: What Girls Say About Redefining Leadership (2008).http://www.girlscouts.org/content/dam/girlscouts-gsusa/forms-and-documents/about-girl-scouts/research/change_it_up_executive_summary_english.pdf
3 Girl Scout Research Institute, Ban Bossy Youth Leadership Findings (2014).