‘Performance Like Wow’: 2017 Acura MDX Ad Campaign Features Beck’s ‘Wow’

September 6, 2016

TORRANCE, California, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Acura is introducing its 2017 MDX flagship luxury sport utility vehicle through an integrated marketing campaign launching today, highlighting the vehicle’s bold exterior design and premium features, including the new “Anthem” spot: http://acura.us/MDXAnthem, set to Beck’s kaleidoscopic psych-hip hop anthem, “Wow.” The campaign tells multiple stories of how the new MDX is “Designed to Wow” and will feature numerous consumer touch points with a focus on high-profile video, custom digital and targeted TV advertising.

“The new Acura MDX is a true performance SUV, and this campaign speaks to the ‘Wow’ factor that drivers will experience when they get behind the wheel,” said Jon Ikeda, vice president and general manager of Acura.

MDX TV Spots
The 2017 MDX marketing campaign features a content-rich campaign with multiple executions, including three new high-impact TV spots that tout the premium, 7-passenger SUV’s youthful confidence, high-level performance, and upgraded safety and technology features.

“Anthem” is all about energy, set to Beck’s latest surrealist smash, “Wow,” highlighting the MDX’s outstanding handling in almost any driving conditions, its performance capabilities and bold new design. The music-driven spot expresses Acura’s Precision Crafted Performance brand direction through the use of vivid colors, and generates excitement and enthusiasm through high-energy music.

The “Focus” spot (http://acura.us/MDXFocus) incorporates one of the MDX’s most important standard safety features – AcuraWatch™ – into the film with a moving representation of the benefits of the SUV’s Collision Mitigation Braking System™ in an everyday driving scenario involving a father and son. The new MDX features the AcuraWatch™ suite of advanced safety and driver-assistive technologies as standard equipment on all grades.

In “Wake” (https://acura.us/MDXWake), the 2017 Acura MDX is driven through the California desert to show the SUV’s power and precise handling. And after a day spent kicking up the sand, the MDX gets cleaned-up in a way that’s as epic as the driving in the spot —a plane swoops in and drops water on the SUV while it speeds down a highway for a high-performance wash that leaves the MDX showcasing its glistening, upgraded exterior.

The MDX Gets Personal
Debuting with the 2017 Acura MDX campaign, the brand has evolved its digital targeting approach, delivering custom-tailored communication to specific audiences based on their primary car purchase motivations. For example, young affluent families that value seating and safety above other purchase motivators, will sequentially receive MDX information specific to those drivers. This targeted approach will also extend to social efforts surrounding the MDX. Acura will reach key customer segments utilizing Facebook’s newest and most immersive ad unit – the Canvas unit. Instagram also will be used to deliver targeted photo and video content, which will be specifically edited and optimized for the platform. The same customer segments will extend to Addressable TV, allowing Acura to deliver another level of targeted messaging on a household-by-household level.

To launch the 2017 Acura MDX, a premium video campaign including “Anthem,” “Wake” and “Focus” will air throughout September and October. The new MDX advertising will be seen on network primetime programming on NBC, built atop of a foundation of cable, late night and online video executions. To round out this high-profile video support, MDX spots will be featured on CBS NFL games for the majority of the season. In addition to general market support, the launch also will include Hispanic ads airing in select markets.

The 2017 Acura MDX
The 2017 Acura MDX raises its game with bold new exterior styling, larger wheel and tire options and an expanded complement of premium features and technologies, including AcuraWatch™, which makes MDX the first luxury SUV to offer a comprehensive suite of advanced safety and driver-assistive technologies standard equipment (www.acura.com/mdx/features – AcuraWatch).

The new MDX, America’s all-time best-selling three-row luxury SUV, reflects the new Acura design direction including the adoption of Acura’s bold and distinctive new diamond pentagon grille. It also features a more sculpted hood, front fascia, front fenders and revised Jewel Eye™ headlights, the result is a more “executive athletic” appearance for Acura’s class-leading luxury SUV. Additional styling updates include new chrome rocker panel trim, a revised rear bumper and skid garnish, and the return of visible dual exhausts with bright finishers.

Acura is celebrating its 30^th anniversary in 2016, marking a major milestone since launching in America on March 27, 1986, as the first Japanese luxury automotive brand. The brand debuted with the Acura Legend Sedan and Integra Coupe and 5-door under the tagline “Precision Crafted Automobiles.” The tagline evolved into “Precision Crafted Performance” with the 1990 introduction of the first generation Acura NSX.

For More Information
Consumer information is available at http://www.acura.com. To join the Acura community on Facebook, visit http://www.facebook.com/acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. On March 27, 2016, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. This spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

Photo – http://photos.prnewswire.com/prnh/20160906/404387

Photo – http://photos.prnewswire.com/prnh/20160906/404389

Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

DIR, Labor Commissioner Launch Online System for Reporting Labor Law Violations

September 6, 2016

OAKLAND, California, Aug. 31, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Department of Industrial Relations (DIR) and its Labor Commissioner’s Office today launched an online system for reporting labor law violations. This new online reporting system is simple to use and enables the Labor Commissioner’s Office to receive real time leads on businesses that are breaking labor laws.

“Our online system makes it easier to report wage theft and other labor law violations,” said Labor Commissioner Julie A. Su. “Wage theft and workplace abuse not only hurt workers, they also undermine the safety and stability of communities as they reduce revenues and create an uneven playing field for law-abiding employers.”

Anyone who has experienced wage theft, or has information on any business committing wage theft or any other labor law violation, is encouraged to use the new online application. Examples of wage theft and labor law violations include non-payment of overtime or minimum wages, failure to maintain workers’ compensation insurance or hiring minors for high-risk jobs.

The Labor Commissioner’s Office reviews and prioritizes the leads for potential investigation. If investigators find that an employer is violating labor laws, they issue citations including civil penalties and wages owed to the workers. Investigators also work with the employer to correct the problem and ensure they comply with applicable labor laws.

More information on wage theft and other labor law violations is also featured on the Wage Theft is a Crime website, launched in 2014 as part of a public awareness campaign to help inform workers of their rights and employers of their responsibilities.

DIR protects and improves the health, safety and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. Its Labor Commissioner’s Office, officially known as the Division of Labor Standards Enforcement, enforces prevailing wage rates and apprenticeship standards in public works projects, inspects workplaces for wage and hour violations, adjudicates wage claims, investigates retaliation complaints, issues licenses and registrations for businesses and educates the public on labor laws.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 provides recorded information in English and Spanish on a variety of work-related topics.

Members of the press may contact Paola Laverde or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

FAIR Health Launches Connecticut Consumer Healthcare Mobile App

September 6, 2016

NEW YORK, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — FAIR Health, a leading national independent nonprofit organization that advances system-wide healthcare cost transparency through consumer resources, data products and health services research support, announced today that it has launched a free mobile app to help improve health insurance literacy, promote transparency in medical and dental costs and increase healthcare engagement among Connecticut residents.

Photo – http://photos.prnewswire.com/prnh/20160906/404186

Funded by a grant from the Connecticut Health Foundation (CT Health), the FH® Cost Lookup CT mobile app becomes available at a time when changes to the Connecticut health system increasingly require consumers to make complex decisions based on costs associated with their medical and dental care. Those changes include the expansion of coverage through Access Health CT, the state’s health insurance exchange; the proliferation of health plans with increased member cost-sharing requirements and narrow networks; and the overall drive toward value in healthcare.

Available in both English and Spanish, the app includes a feature that enables both insured and uninsured consumers to estimate the regionally specific costs of medical and dental procedures received in Connecticut, as well as in neighboring states (New York, Massachusetts and Rhode Island). The app also provides educational articles that explain the fundamentals of health coverage, as well as healthcare issues specific to Connecticut. In addition, the app directs users to community resources for healthcare, transportation assistance and other services. These educational materials will be especially helpful for those at lower levels of health insurance literacy, including the newly insured or uninsured. Hispanic consumers will benefit, as well, by accessing these tools and resources in Spanish. The app can be downloaded from the iTunes App Store or from Google Play.

In addition to FH Cost Lookup CT’s development, the grant-funded program entails efforts to disseminate the app and promote its use through collaborations with community-based organizations, community health centers and health exchange navigators. The program will also develop targeted partnerships with organizations that serve Hispanic communities.

FAIR Health President Robin Gelburd stated, “Research continues to show that most consumers lack the necessary understanding of health insurance required to make informed healthcare decisions—whether selecting a plan or managing healthcare and related costs. FAIR Health is proud to offer a free tool that will help advance health insurance literacy and empower Connecticut residents to better navigate the healthcare system.”

“The Foundation is proud to support the launch of FAIR Health’s mobile app,” said Tiffany Donelson, Vice President of Program at CT Health. “Having access to basic health information and pricing data is absolutely critical to advancing health equity in Connecticut. Now more than ever, it is essential to equip consumers with cost and other educational health resources so that they can make better healthcare decisions. Having the information in the app available in both English and Spanish is an important step in maximizing the impact of health coverage expansion under the Affordable Care Act.”

“Physicians in Connecticut are increasingly serving on the frontlines of cost-related conversations with their patients. With access to FAIR Health’s free app, physicians and patients can have meaningful discussions regarding the costs of tests and treatments, thereby leading to shared and informed decision making. Eliminating the confusion around costs is indeed a win-win for physicians, patients and patients’ families,” said Matthew Katz, Executive Vice President and Chief Executive Officer of the Connecticut Medical Society.

The new app is driven by healthcare prices from FAIR Health’s database of over 21 billion claims for privately billed medical and dental procedures dating back to 2002. FAIR Health receives data from payors that collectively insure more than 150 million individuals in the private healthcare system. FAIR Health’s consumer app, available in English (FH Cost Lookup) and Spanish (FH CCSalud); English-language website (www.fairhealthconsumer.org); and Spanish-language website (www.consumidor.fairhealth.org) also offer cost estimation services utilizing this robust database.

About FAIR Health

FAIR Health is a national, independent, nonprofit organization dedicated to bringing transparency to healthcare costs and health insurance information through data products, consumer resources and health systems research support. FAIR Health uses its database of billions of privately billed medical and dental claims to power an award-winning free consumer website and to create data products serving all healthcare stakeholders, including government officials, researchers, providers, insurers and other businesses and consumers. FAIR Health has been certified by the Centers for Medicare & Medicaid Services (CMS) as a Qualified Entity, eligible to receive all Medicare claims data for use in nationwide transparency efforts. In addition, FAIR Health’s data have been designated as the official data source for a variety of state health Programs, including Workers’ Compensation and Personal Injury Protection (PIP) programs as well as state consumer protection laws governing surprise out-of-network bills and emergency services. For more information, visit www.fairhealth.org.

About Robin Gelburd

FAIR Health President Robin Gelburd, JD, is a recipient of a 2016 Dig|Benefits Technology Innovator Award, bestowed by Employee Benefit News, and has been invited to speak to organizations across the country, including keynote presentations, on topics of critical importance to employers, employees, health plans, third party administrators, consultants and other stakeholders in the healthcare “ecosystem.” Her presentations have taken place at forums sponsored by the American Medical Association, American Health Information Management Association (AHIMA), the Alliance for Health Reform, the Institute for HealthCare Consumerism and the International Foundation of Employee Benefit Plans, among others. She also has published numerous articles on topics such as data analytics in The Self-Insurer, healthcare cost transparency and clarity in Managed Healthcare Executive, the New York State consumer protection law in Employee Benefit Adviser and consumer preferences on the Institute for HealthCare Consumerism website (www.theihcc.com).

Prior to her role at FAIR Health, Ms. Gelburd served for eight years as general counsel of a medical research foundation comprising approximately 30 premier academic medical centers, hospitals and research institutions in New York State. During her tenure at this consortium, Ms. Gelburd also was appointed chairperson of New Yorkers for the Advancement of Medical Research, a statewide coalition of over 40 organizations that she helped found in 2003 and whose mission was the promotion of state funding and support for stem cell research and regenerative medicine. Previously, Ms. Gelburd was a health law partner at the New York City law firm Kalkines, Arky, Zall & Bernstein (now Manatt, Phelps & Phillips). During her 10 years at that firm, she represented an array of healthcare-based clients—including hospitals, provider groups and organizations, payors, skilled nursing facilities, special needs plans and ambulatory care centers—on a variety of strategic, regulatory, policy, governance, business and contractual matters. Earlier, Ms. Gelburd worked as a litigation and corporate associate at the international law firm Morrison & Foerster. She began her legal career as a federal appellate law clerk to the Honorable Francis D. Murnaghan, Jr. from the Court of Appeals, 4th Circuit.

About the Connecticut Health Foundation

The Connecticut Health Foundation (CT Health) is the state’s largest independent health philanthropy dedicated to improving lives by changing health systems. Since it was established in 1999, the foundation has supported innovative grantmaking, public policy research, technical assistance and convening to achieve its mission—to improve the health of the people of Connecticut. Over the past 17 years, CT Health has awarded grants totaling close to $59 million in 45 cities and towns throughout the state.

In 2013, CT Health announced a five-year strategic plan that made expanding health equity the foundation’s central focus. For CT Health, health equity means helping more people gain access to better care, especially people of color and underserved populations. Better care includes physical, mental and oral health.

For more information about the Foundation, please visit www.cthealth.org.

Media Inquiries:
Dean Sicoli, Executive Director of Communications and Public Relations
646-664-1645
[email protected]
Twitter: @deansicoli

Aeroméxico Unveils the Exterior Design of its First Boeing 787-9 Dreamliner

September 6, 2016

Aeromexico's Boeing 787-9 "Quetzalcoatl"

MEXICO CITY, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeroméxico presents the special livery of its first Dreamliner 787-9. The aircraft will be named Quetzalcoatl (meaning “Feathered Serpent”) after one of the principal deities of pre-Hispanic Mexico.

This is the first time in aviation history in which a design of this type is painted on an aircraft’s livery, offering a unique fusion of tradition and modernity. Aeroméxico’s Quetzalcoatl plane left the Boeing Aircraft Paint Hangar after a nine-day process—six days longer than expected—as the engineers found that they needed extra time to add all of the original hues and colours featured in the winning design.

In November 2014, Aeroméxico announced the “Design is in the Air” contest via social media and at several universities, inviting participants to submit a creative image to be painted on an aircraft’s fuselage. More than 1,000 participants presented their designs during the four-week contest period, 400 of which were chosen for meeting the requirements established in the rules. The winning design was created by graphic designer José Manuel Escudero of the Mexican state of Veracruz.

Aeroméxico CEO Andrés Conesa said “At Aeroméxico, we are very excited about the buzz the Quetzalcoatl design has generated. As Mexico’s flagship carrier, this aircraft will become an icon of our fleet and a reflection of what Mexico is today, with culture and tradition represented in what we consider to be one of the most sophisticated creations of modern aviation engineering.”

Conesa added, “We hope this plane will make our country proud. Quetzalcoatl will fly between major airports in Europe and Asia visited by millions of travellers each year.”

Aeroméxico is the second carrier in Latin America to operate the Boeing 787-9 Dreamliner and plans to continue investing until its fleet has ten 787-9 aircraft, with the purpose of providing a better flight experience to customers. If an airline places an order for a 787 today, it could take between 10 to 15 years for it to be delivered. With a fuselage measuring 20 feet wider than the 787-8, the 787-9 will have the capacity for 48 additional passengers on longer routes (up to 300 more nautical miles) with 20% greater fuel efficiency, and up to 20% fewer emissions than the aircraft this model is replacing.

The airline has said that it will wait until the plane lands in Mexico to unveil the interior of this new aircraft that will change its customers’ travel experience.

About Grupo Aeroméxico

Grupo Aeroméxico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services and promote passenger loyalty programs in Mexico. Aeroméxico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents including 45 in Mexico, 17 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.

Aeroméxico’s fleet of more than 130 aircraft is comprised of Boeing 787, 777, and 737 jet airliners and state-of-the-art Embraer 190, 175, 170, and 145 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to 100 Boeing aircraft including 90 MAX 737 jet airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeroméxico offers customers more than 1,000 destinations in 179 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia, and Peru. www.Aeroméxico.com and www.skyteam.com

Photo – http://photos.prnewswire.com/prnh/20160906/404472

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MoneyGram Launches new Online Money Transfer Service Platform with Walmart

September 6, 2016

DALLAS, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) and Walmart announced the launch of a new state-of-the-art online money transfer platform that offers customers new features and a streamlined experience when sending money through Walmart.moneygram.com.

“We are pleased to be a part of this exciting opportunity to help Walmart deliver a true omni-channel experience. For nearly 20 years MoneyGram and Walmart have worked together to provide our customers with the highest quality and most convenient financial services,” says Juan Agualimpia, MoneyGram’s chief marketing officer and Walmart senior leader. “This new offering is a testament to our combined commitment to our customers.”

“Improving the customer experience to save time as well as money is a priority for Walmart,” says Kirsty Ward, senior director of Financial Services, Walmart U.S. “This new digital experience for MoneyGram transfers at Walmart.com is another example of delivering seamless solutions for customers wherever they choose to shop.”

The upgraded Walmart.Moneygram.com site is built on MoneyGram’s new cutting-edge MTaaS platform (Money Transfer as a Service). MTaaS extends the same innovative and convenient services as MoneyGram’s award-winning website, moneygram.com to third party allies through a co-branded experience.

“We are pleased to build upon the investments we are making to our innovative online capabilities,” said Alex Hoffmann, MoneyGram’s chief product officer. “MTaaS offers a third party solution to our strategic business partners looking for a powerful online site to connect with customers that can also be branded and updated easily.”

For customers, the site provides innovative features such as guest sending and MoneyGram’s “Track a Transfer” tool when they need to send money to any of MoneyGram’s estimated 350,000 locations as well as bank accounts around the globe through Walmart.Moneygram.com.

#moneygramnews

About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

www.moneygram.com
http://corporate.walmart.com

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(Español) El piloto que acuatizó un Airbus en el río Hudson narra su vida en «Sully»

September 6, 2016

Sorry, this entry is only available in Español.

Toma Leche Announces El Chavo del Ocho Day at Los Angeles City Hall

September 6, 2016

El Chavo y Leche, by Man One

SAN CLEMENTE, California, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — For decades, “El Chavo” has been a beloved figure in the Hispanic community. As the star of the most famous sitcom in the history of Mexican television¹, his impact and influence are still felt across Latin America and in the U.S., especially in the Latino-majority state of California². To commemorate his legacy, the California Milk Processor Board (CMPB), creator of the renowned got milk? and Toma Leche campaigns, has teamed up with Televisa and Grupo Chespirito to proclaim the first El Chavo del Ocho Day at Los Angeles City Hall on September 6th. City officials and representatives from all parties will be in attendance to help receive the proclamation on behalf of El Chavo and all the characters of the beloved sitcom. The proclamation will state that this upcoming September 8th will officially be El Chavo del Ocho Day.

As part of the celebration, renowned LA artist, Man One, is creating a large-scale art piece that will bring El Chavo to life. The one-of-a-kind painting will be unveiled at City Hall during the El Chavo del Ocho Day proclamation. In addition, and with the goal of further contributing to the growth of organizations that service the City’s Latino communities, the CMPB will be presenting a $4,000 donation each to two non-profit organizations to help with their programs during this back-to-school season – the Central City Neighborhood Partners (CCNP) in Pico-Union, and the Variety Boys and Girls Club in Boyle Heights. The El Chavo artwork will be displayed at both community organizations partnering with the CMPB for this initiative. “I hope that when people see this artwork, it takes them back to happy moments they had while watching the show as a kid, or even now as an adult,” said Man One. This special work of art will ultimately be gifted to the Variety Boys and Girls Club. The Variety Boys and Girls Club is a nonprofit organization with a 67-year mission of providing innovative and stimulating academic, leadership and recreational programs to underserved youth in the Boyle Heights community. CCNP brings together over 20 partners committed to strengthening children, families and communities by providing a variety of resources and learning tools, such as computer classes, financial education and health services.

“We’re excited about the donations being made to these two special organizations that strive to enrich and strengthen our communities so they can continue to advance and prosper,” said Councilmember Gilbert Cedillo.

For those not very familiar with El Chavo, this charismatic and witty character (created by Roberto Gómez Bolaños, better known as Chespirito) is not only remembered for being a lovable prankster, but also for his favorite meal: the torta de jamón (ham sandwich). As part of the commemorative activities, Toma Leche is creating El Chavo’s signature torta de jamón and pairing it with milk for a series of tasting events across California. “We’re excited to offer consumers and fans of El Chavo the authentic torta de jamón for the first time. The events we’re hosting for this special milk pairing include a set reminiscent of la vecindad, so a holistic experience awaits all who attend,” said Steve James, executive director of the CMPB.

For more information about the #ElChavoyLeche program as well as the tasting dates across California, visit: www.tomaleche.com and follow Toma Leche via social media on Facebook, Twitter and Instagram @tomaleche.

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

About Grupo Chespirito
Grupo Chespirito (GCH) is the team responsible for preserving and leading Roberto Gómez Bolaños’ -aka Chespirito- legacy to the new generations, including his most famous characters: ‘El Chavo del Ocho’ and ‘El Chapulín Colorado‘. GCH is also responsible for developing new projects and initiatives to generate new contents to all-ages Chespirito fans worldwide such as: a social media strategy for a 13.5 million fan-community and the launch of the first El Chavo Store in LA.

¹http://www.huffingtonpost.com/2014/05/28/el-chavo-del-ocho-facts_n_5367671.html
²http://www.latimes.com/local/california/la-me-census-latinos-20150708-story.html

Photo – http://photos.prnewswire.com/prnh/20160901/404000

ValoraLife Makes Life Insurance Simple and Accessible to Spanish-speaking Families

September 6, 2016

HOUSTON, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — ValoraLife.com, an innovative and simple way to buy life insurance online, is now available to Spanish-speaking families.

ValoraLife, which recently launched in Texas to meet the need for an affordable financial safety net for families, offers two easy-to-understand term life insurance options issued by Massachusetts Mutual Life Insurance Company (MassMutual).

“Our goal is to help people protect what matters most to them – their families. Because those families are becoming more diverse every day, we wanted to make sure our easy-to-understand information about life insurance was accessible to English and Spanish speaking families,” said Eduardo Casas, Vice President, MassMutual and General Manager, ValoraLife. “A unique offering is that at any point in the process of researching and applying for life insurance coverage, visitors can easily switch to-and-from English and Spanish based on their preference.”

ValoraLife can be accessed in English and in Spanish or by going to ValoraLife.com and selecting the Spanish button located on the top right side of the page. Visitors simply need to answer eight questions to get a quote without having to give their contact information. The online application takes less than 30 minutes.

“People told us that protecting your family should be simple, so we built ValoraLife around them,” Casas explained. “We made it simple to learn about life insurance online through short engaging videos in Spanish and English, offering one product with two options, and we made our customer experience bilingual.” (Policies are available in English only.)

Bilingual ValoraLife customer service representatives are available to help, either online through live chats or by calling 1-855-220-2333 and asking to speak to a customer service representative in Spanish.

This summer and fall, ValoraLife representatives will be present at a number of Houston-area Latino festivals and events to offer online demonstrations of ValoraLife.com. In addition, they will be hosting financial education workshops that bring to life the importance of financial well-being.

ValoraLife.com is currently available to Texas residents, with additional states to be added through the fall and in 2017. U.S. citizens or Permanent Residents between 18 and 44 years of age who reside in the U.S., have a U.S. bank account and a valid driver’s license are eligible to apply.

About ValoraLife
ValoraLife offers a simple, affordable way to buy life insurance online that helps people fulfill the promise to protect what they value most – their family’s future. ValoraLife offers two options: ValoraLife Term and ValoraLife Term Plus. With ValoraLife Term, the insured’s family is protected financially if he/she passes away as long as the policy is in force. Terms of 20 and 30 years are available. ValoraLife Term Plus provides a return-of-premium feature that returns 100 percent of the premiums paid if the insured outlives the term of the policy (less fees and policy debt) – the first of its kind available online. ValoraLife, a division of Haven Life Insurance Agency, LLC, is backed by MassMutual’s 165-year legacy of financial strength. For more information, visit www.valoralife.com or find ValoraLife on Facebook, Twitter, and Instagram.

About MassMutual
MassMutual is a leading mutual life insurance company that offers a wide range of financial products and services, including life insurance, disability income insurance, long term care insurance, annuities, and retirement plans. For more information, visit www.massmutual.com.

CRN201808-204167

Contact: Maria Fernanda
[email protected]
310-696-9585 (cell)

New survey finds gaps in Americans’ knowledge about the Zika virus, but significant support for federal funding to prevent the spread of the virus

September 6, 2016

WHITE PLAINS, New York, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Fewer than 1 in 4 Americans are very confident in the federal government being able to respond to a Zika virus outbreak in the United States or abroad, according to a new study from the March of Dimes and NORC at the University of Chicago. Following the failure of an emergency funding bill to pass in Congress, the survey finds growing concern among Americans about the Zika virus and strong support for federal funding into Zika research.

“This new survey shows clearly that Americans believe that Congress needs to step up and do more to combat Zika,” said Dr. Jennifer L. Howse, president of the March of Dimes. “At the same time, many Americans, particularly those in their childbearing years, still lack basic information about how Zika can be spread and how to protect themselves. A coordinated, national effort is necessary to educate individuals and families about their risk, and to fund aggressive efforts to prevent, diagnose and treat Zika as quickly as possible.”

Public knowledge of Zika has changed little since NORC last measured awareness in March, and Americans continue to have a mixed understanding of the virus. More than 9 in 10 Americans correctly state that a person can be infected if bitten by a mosquito carrying the virus and 8 in 10 are aware that Zika is linked to birth defects in babies born to infected mothers. Fewer know Zika can be spread through sex (58 percent) and younger Americans ages 18 – 40 still have key gaps in awareness, including a lack of knowledge around recommendations to delay pregnancy if potentially exposed to the virus.

“While most Americans have a general understanding of the Zika virus, too many people are not yet knowledgeable about the nuanced issues with the virus,” said Caitlin Oppenheimer, senior vice president for public health research at NORC at the University of Chicago. “Our survey shows that people are getting Zika information from a variety of sources, but only some of which they trust. This information gap reinforces the need for a strong public health infrastructure with the ability to disseminate critical information to the public in a timely way.”

The full report is available at: http://www.norc.org/PDFs/MarchOfDimes/Report_March_of_Dimes_NORC_Zika_Poll_090616.pdf

The topline with complete question wordings is available at: http://www.norc.org/PDFs/MarchOfDimes/Topline_March_of_Dimes_NORC_Zika_Poll_090616.pdf

Key findings from the poll include:

Sixty-one percent of Americans are moderately worried that the country will see a large number of Zika infections in the next year, up from 52 percent in March.
Three-quarters of Americans support increased federal funding into research to prevent the spread of Zika, and majorities support mosquito control policies.
Seventy-seven percent of adults recognize the need to delay pregnancy when a woman lives in a Zika-affected area, but awareness is lower for the age group most at risk, 18-40 year olds (68 percent).
Most Americans (85 percent) have received information about Zika from television or radio news, but few (39 percent) trust that source.
Americans are most trusting of Zika information from the Centers for Disease Control and Prevention, their personal doctor, and their state or local public health departments, but few have received information from these sources.
Thirteen percent of adults age 18-40 say they have abstained from sex to prevent pregnancy in light of Zika, while 24 percent report they have used condoms or other forms of birth control to prevent sexual transmission.

Survey Methodology
The nationally representative survey was funded by the March of Dimes and conducted by NORC at the University of Chicago, using the AmeriSpeak Panel®, which is NORC’s probability-based panel and is designed to be representative of the U.S. household population. Panel members were randomly drawn from the AmeriSpeak Panel, and 2,379 completed the survey. The survey included oversamples of men and women age 18-40 for a total of 646 interviews with men age 18-40 and 1,108 interviews with women age 18-40. Respondents without internet access and those who prefer to complete surveys by phone were interviewed by trained NORC interviewers. The overall margin of sampling error is +/ 3.2 percentage points at the 95 percent confidence level, including the design effect. The margin of sampling error is higher for subgroups.

About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

About NORC at the University of Chicago
NORC at the University of Chicago is an independent research institution that delivers reliable data and rigorous analysis to guide critical programmatic, business, and policy decisions. Since 1941, NORC has conducted groundbreaking studies, created and applied innovative methods and tools, and advanced principles of scientific integrity and collaboration. Today, government, corporate, and nonprofit clients around the world partner with NORC to transform increasingly complex information into useful knowledge. www.norc.org

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22nd Annual Search Under Way For Nation’s Top Youth Volunteers

September 6, 2016

The Prudential Spirit of Community Awards logo

WASHINGTON, Sept. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Over the past 21 years, Prudential Spirit of Community Awards have been given to more than 115,000 middle and high school students across the country for helping the less fortunate, promoting health and safety, protecting the environment, and serving their communities through many other volunteer activities. Today the search begins to identify thousands more who have made meaningful contributions to their communities over the past 12 months, as the awards program kicks off its 22^nd year.

These awards, sponsored by Prudential Financial, Inc. in partnership with the National Association of Secondary School Principals (NASSP), honor outstanding community service by students in grades 5 through 12 at the local, state and national level.

“After 21 years of conducting The Prudential Spirit of Community Awards, it’s clear that young volunteers across the United States are making meaningful contributions to their communities,” said Prudential Chairman and CEO John Strangfeld. “By shining a spotlight on their service, we hope that more young people will be inspired to serve their communities and make a difference to the people around them.”

Young volunteers can apply online at http://spirit.prudential.com or at www.nassp.org/spirit. Applications must be completed by November 8, 2016, and then submitted to a middle or high school principal, Girl Scout council, county 4-H agent, American Red Cross chapter, YMCA or HandsOn Network affiliate. Paper versions of the application form are available by calling (877) 525-8491 toll-free.

Participating schools and local organizations will select Local Honorees in early November and present them with Certificates of Achievement. These Local Honorees also will receive the President’s Volunteer Service Award if they have contributed the minimum number of volunteer hours to qualify (26 hours for age 10 and younger, 50 hours for ages 11-15 and 100 hours for older students). All Local Honorees are then reviewed by a state-level judging committee, which will name the top two candidates from each state and the District of Columbia – one high school student and one middle level student – as State Honorees on February 7, 2017.

These State Honorees will receive $1,000 awards, engraved silver medallions, and an all-expense-paid trip to Washington, D.C., with a parent or guardian for four days of recognition events May 6-9, 2017. Runners-up at the state level will receive bronze medallions or Certificates of Excellence.

In Washington, a distinguished national selection committee will name 10 of the 102 State Honorees as America’s top youth volunteers of 2017. These National Honorees will receive $5,000, gold medallions, crystal trophies for their nominating schools or organizations, and $5,000 grants from The Prudential Foundation for nonprofit charitable organizations of their choice.

“When students serve others through volunteer service, they set a compelling example for their peers in the process,” said JoAnn Bartoletti, executive director of NASSP. “We look forward to celebrating the initiative and compassion of middle level and high school volunteers.”

The Prudential Spirit of Community Awards represent the United States’ largest youth recognition program based solely on volunteer service. The awards program also is conducted in Japan, South Korea, Taiwan, Ireland, India, China and Brazil, where Prudential has significant business operations.

The National Association of Secondary School Principals (NASSP) is the leading organization of and voice for middle level and high school principals, assistant principals, and school leaders from across the United States. The association connects and engages school leaders through advocacy, research, education, and student programs. NASSP advocates on behalf of all school leaders to ensure the success of each student and strengthens school leadership practices through the design and delivery of high quality professional learning experiences. Reflecting its long-standing commitment to student leadership development, NASSP administers the National Honor Society, National Junior Honor Society, National Elementary Honor Society, and National Association of Student Councils. For more information about NASSP, located in Reston, VA, visit www.nassp.org

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.

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