The Ad Council and the Dollar General Literacy Foundation Launch Public Service Advertising Campaign to Inspire Adults to Finish High School

August 18, 2016

NEW YORK, Aug. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Ad Council and the Dollar General Literacy Foundation today launched new public service ads (PSAs) to support their national Finish Your Diploma campaign to provide adults with the information and encouragement needed to earn a high school equivalency diploma. The new PSAs celebrate adult learners in America and reinforce the idea that no one does it alone.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7900051-ad-council-dollar-general-finish-your-diploma/

“As adults are considering finishing their diploma, often the greatest challenge is simply knowing where to go for support and having the courage to take the first step towards completing their diploma,” said Denine Torr of the Dollar General Literacy Foundation. “By coupling real stories with information about free local adult education classes and resources, we hope the new commercials will inspire and empower individuals to pursue their dreams through education.”

The new PSAs address the tension felt by many adult learners to study while managing family, home and work responsibilities. It can feel daunting for someone who thinks they’ll be facing that challenge alone. Produced pro bono by advertising agency McKinney, the new English and Spanish-language television, radio, online, and print PSAs highlight the support of family, friends and adult education centers in helping adults to obtain a high school equivalency diploma. By telling the stories of four adults who went back to complete high school and celebrating their success with the family and mentors who supported them along the way through real life surprise parties, the PSAs highlight the fact that nobody gets a diploma alone. Viewers can find free adult education classes by visiting FinishYourDiploma.org.

On social media, Finish Your Diploma is launching a new Instagram channel to supplement its existing Facebook presence. Additionally, audiences are encouraged to support adult graduates and to inspire others to get their diplomas by participating in the #HatsOffToYou social activation. Whether it is a graduation cap, baseball cap or any other hat, participants are asked to share a video or photo of themselves tossing a hat into the air on social media with the hashtag to celebrate the tremendous achievements of adult graduates.

According to the U.S. Department of Education, more than 29 million American adults do not have a high school diploma. Opportunities can be limited, and many work multiple jobs with lower pay and less stability to support themselves and their families. In fact, nearly 30 percent of adults with household incomes at or below the federal poverty line do not have a high school credential. The benefits of completing high school as an adult are numerous and can help unlock new career opportunities and higher pay. For many adults who go on to pursue an associate’s or bachelor’s degree, completing high school is just the beginning.

“It was important for us to celebrate real graduates without scripting or embellishment. We want people who are thinking about finishing their high school diplomas to see their own realities in the stories that we share. People might think they have to go it alone. But the truth is they have help.” said Stevie Archer, Group Creative Director at McKinney. “Motivation may come from a partner who helps with studying, a teacher at an education center or the children for whom they want to be a role model.”

“We’re so proud to begin changing the conversation about adult education in America. Getting a high school equivalency degree as an adult shouldn’t be about making up for past mistakes. It’s about unlocking your full potential and creating a new narrative for yourself and your family,” said Lisa Sherman, President and CEO of the Ad Council. “By celebrating those who work hard to push their education forward, even while juggling work, kids, school and other responsibilities, we hope to inspire many more to complete their high school education and beyond.”

Since its inception in 2010, the Ad Council and the Dollar General Literacy Foundation Finish Your Diploma campaign has helped more than 800,000 adults in all 50 states find free test-prep class in their area and received more than $115 million in donated media. Additionally, more adults report valuing the importance of getting a high school diploma, according to survey commissioned by the Ad Council and conducted by Ipsos, Public Affairs.

Per the Ad Council model, the PSAs are distributed to more than 33,000 media outlets nationwide and run on air time and space entirely donated by the media.

The Dollar General Literacy Foundation
The Dollar General Literacy Foundation is proud to support initiatives that help others improve their lives through literacy and education. Since 1993, the Foundation has awarded more than $120 million in grants to nonprofit organizations, helping more than 7.8 million individuals take their first steps toward literacy, a general education diploma or English proficiency. To learn more about the Dollar General Literacy Foundation, visit www.dgliteracy.org.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

McKinney
McKinney is focused on ideas that drive extraordinary results. In 2016, the agency won its 37^th Effie award and now ranks eight of 290 winning agencies over the past 14 years. Cannes, The One Show and The One Show Interactive, ANDY, Art Directors Club, CLIO, D&AD and the IAB have also awarded the agency’s work. McKinney’s clients include Samsung, ESPN, Sherwin-Williams, CarMax, Crocs, Norwegian Air, TuneIn, Sennheiser, Dognition and Urban Ministries of Durham. Operating as one agency with two doors, McKinney has offices in Durham, North Carolina, and New York City. The agency also has access to one of the world’s leading marketing communications networks, Cheil Worldwide, with 49 offices in 44 countries. Visit mckinney.com to learn more, follow @mckinney and subscribe to Socializ’d, the agency’s Monday newsletter covering the best of last week in social media.

Sensis Is Recognized As Top National Ad Agency By Multiple Top Rankings

August 18, 2016

LOS ANGELES, Aug. 18, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sensis – a cross-cultural marketing agency – landed spots on top lists from a variety of business publications, including Inc., the Los Angeles Business Journal, the Austin Business Journal and Inner City / CNN Money.

For the eighth straight year, Inc. magazine has named Sensis one of the fastest-growing private companies in the United States on their annual Inc. 5000 list. The Inc. 5000 list, known as a prestigious list of the nation’s most successful private companies, ranks companies by overall revenue growth over a three-year period.

Sensis also made the Los Angeles Business Journal Book of Lists as a top Los Angeles advertising agency. This annual Book of Lists highlights the 50 largest advertising agencies ranked by the number of L.A. County employees. Also ranking Sensis as a top agency is the Austin Business Journal, which recognized SensisTX as a top Austin ad agency this year. Rounding out the lists is Inner City 100, which named Sensis as a finalist on its Inner City 100 list – a list that recognizes the fastest growing inner city businesses in the U.S., recognizing Sensis’ commitment to urban revitalization with its inner city offices in downtown Los Angeles and Union Market district of Washington, DC.

“We are honored to be named on not only one esteemed list, but several respected ones this year,” states Jose Villa, president of Sensis. “This is a testament that the growth of our SensisTX office in Austin and our SensisLA office in Los Angeles has been significant enough to earn our place on these lists, validating that we are indeed a top ad agency in the key markets where we do business. We look forward to more growth as we continue to provide cross-cultural services to our clients that drive behavior change.”

About Sensis

Sensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures. Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO. Agency clients include the FDA, Sempra Energy, AltaMed Health Services, UCLA Extension, CalOptima, United Healthcare, Union Bank, WorldRemit, Germania Insurance, the OC Fair, the CDC, the U.S. Air Force, Boston College, and the Army National Guard. For more information, visit SensisAgency.com.

Felischa Marye
Sensis
213-341-0171 x 750

Grocery Outlet Raises Over Half A Million Dollars During ‘Independence From Hunger®’ Campaign

August 17, 2016

EMERYVILLE, California, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — With hunger currently impacting 1 in every 6 Americans¹, this year’s 6^th Annual Grocery Outlet Independence from Hunger® Campaign reached an important milestone nationwide: over $500,000 raised by concerned customers, employees and independent store operators in six states to fight this urgent issue. Since launching this campaign in 2010, Grocery Outlet has raised over $2.2 million to address critical food insecurity needs in the communities the company serves.

“We thank our customers, employees, and store operators for their incredible generosity during this effort,” said Grocery Outlet Inc. Co-CEO Eric Lindberg. “By working together, all of us can combat the issue of food insecurity and help our neighbors in need.”

Grocery Outlet customers helped in a number of ways including purchasing specially-marked “high-need” food items, purchasing pre-made bags filled with an assortment of high-need groceries or making a monetary donation at the register. Together, all of these elements will help serve thousands families experiencing hunger in the six states where Grocery Outlet stores operate.

For the 2016 campaign, each of the more than 250 Grocery Outlet stores throughout the nation teamed up with a local food agency in their area, and all donations received throughout the campaign went directly to that partner. All Grocery Outlet stores are independently owned and operated by families who are committed to giving back to the local community. For more information more information on the Independence from Hunger® food drive and Grocery Outlet, visit GroceryOutlet.com.

About Grocery Outlet
Based in Emeryville, California, Grocery Outlet offers big savings on brand name products, with customers able to save 40% to 70% compared to conventional retailers. The fastest growing, “extreme-value” grocer in the U.S., Grocery Outlet has over 250 locations in California, Idaho, Nevada, Oregon, Pennsylvania and Washington. Grocery Outlet carries a full range of products: fresh produce, meat and dairy, a wide assortment of organic choices in its NOSH section, beer and wine, health and beauty care, as well as seasonal items. A third-generation family-led company founded in 1946, Grocery Outlet’s mission has always been to provide customers an exciting place to find WOW savings on name brands they trust. Grocery Outlet stores are independently operated by local families. For more information, please visit www.GroceryOutlet.com.

¹U.S. Census Bureau, Income, Poverty and Health Insurance Coverage in the U.S. – Data collected in 2014 and released September, 2015

Logo – http://photos.prnewswire.com/prnh/20160817/399061LOGO

The Home Depot Foundation Commits $700,000, Supplies and Volunteer Assistance to Gulf Flood Relief Efforts

August 17, 2016

ATLANTA, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot^® Foundation today announced relief grants totaling $700,000 for disaster assistance in Louisiana and other Gulf communities impacted by recent flooding.

The financial contributions include $500,000 to the American Red Cross (ARC) as part of the company’s previous $1 million donation to the ARC, an additional $100,000 to Team Rubicon and $100,000 to Operation Blessing. The grants were made in addition to donations of product and other supplies already underway.

Local stores have also been assembling “Team Depot” employee volunteers to assist with relief and cleanup efforts, and will continue to do so.

“Although our local stores have been providing immediate assistance, we’re committed to the long-term recovery of the communities impacted by this terrible tragedy,” said Shannon Gerber, executive director of The Home Depot Foundation.

In addition to The Home Depot Foundation’s financial support, The Home Depot’s operations, supply chain, HR and merchandising teams have assembled a disaster response task force to move badly needed water, meals and other supplies into the region for local residents and the company’s associates.

Team Rubicon, which is a long-standing partner of The Home Depot Foundation, is also using a local Home Depot store as its base camp while assisting local residents.

Through its Homer Fund employee assistance program, The Home Depot Foundation is also providing emergency funds to associates who themselves have been affected by the tragedy.

About Giving Back at The Home Depot

Since the first The Home Depot store opened in 1979, giving back has been a core value for the Company and a passion for its associates. Today, The Home Depot, in partnership with The Home Depot Foundation, focuses its philanthropic efforts on improving the homes and lives of U.S. military veterans and their families and aiding communities affected by natural disasters. Through Team Depot, the Company’s associate-led volunteer force, thousands of associates dedicate their time and talents to these efforts in the communities where they live and work.

Since 2011, The Home Depot Foundation has invested more than $160 million to veteran causes, and along with the help of Team Depot volunteers, has transformed more than 26,700 homes for veterans.

To learn more and see Team Depot in action, visit www.homedepot.com/teamdepot.

Logo – http://photos.prnewswire.com/prnh/20130905/CL75064LOGO
Logo – http://photos.prnewswire.com/prnh/20030502/HOMEDEPOTLOGO

Rémy Martin® Partners with Actress Jackie Cruz for Circle of Centaurs Mentorship Program

August 17, 2016

NEW YORK, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — Rémy Martin Cognac is launching its 2016 Circle of Centaurs mentorship program with multi-talented actor, singer and photographer Jackie Cruz. The program is an extension of the brand’s One Life/Live Them campaign that recognizes and celebrates individuals’ many talents. The mentorship initiative with Jackie Cruz is one in a series of Rémy Martin Circle of Centaurs programs this year. Each initiative will give one individual the opportunity to be mentored by someone who has demonstrated an ability to explore his or her many inner talents.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-20160817-NY70462.mp4
Photo – http://photos.prnewswire.com/prnh/20160816/398639

While Cruz is best known for her role as an actress on the Netflix hit series Orange Is The New Black, she is also an exceptional singer, talented musician, and aspiring photographer. Recognizing that today’s consumer is not defined by one discipline, the Circle of Centaurs program seeks to inspire others who want to explore their own many talents. Cruz will serve as a mentor for Circle of Centaurs in the category of singing. Through an online competition, consumers will be asked to submit a 30 to 60 second video of an original song showcasing their vocal skills. One lucky winner will have the opportunity to be mentored by Cruz one-on-one, as well as receive a cash prize to help further his or her singing interests.

“Today’s consumers are not defined by one skill and should be recognized for their many talents,” said Emma Medina, Vice President of Rémy Martin the Americas. “Jackie’s myriad of talents make her an ideal partner for Rémy Martin’s Circle of Centaurs program. We are excited to see her bring to life the One Life/Live Them concept.”

The One Life/Live Them campaign was launched in 2015 and was inspired by Rémy Martin’s core principles that its founders used to establish the company more than 290 years ago. Supporting the community, highlighting skills and revealing the talents of people and nature, honoring craftsmanship and embracing the luxury of time enables Rémy Martin to cultivate the most premium products. It is this depth of history and skillful mastery that goes into every bottle of Rémy Martin Cognac.

“I don’t have one dream, I have many, and I believe everyone should cultivate their many talents to live a rich and fulfilling life,” said Cruz. “That’s why the One Life/Live Them campaign and Circle of Centaurs program really resonate with me. I am honored and delighted to work with Rémy Martin and have the opportunity to mentor an aspiring musician and help them fulfill his or her dream.”

Rémy Martin will launch the Circle of Centaurs mentorship contest with Jackie Cruz in the U.S. on August 17, 2016 and close on September 23, 2016. Entrants are asked to upload a video of themselves singing an original song and share on their personal Instagram page by tagging @remymartin along with #circleofcentaursjackie hashtag, or share on Facebook by posting on the Rémy Martin brand page (https://www.facebook.com/remymartinusa) along with #circleofcentaursjackie hashtag. Competition rules and regulations can be found on www.RemyMartin.com, along with a series of videos relaying Cruz’s aspirations, inspirations, and advice to an audience looking to pursue their many passions.

“Rémy Martin has always been about sharing – the fruits of our labors, the talents of our cellar masters, a range of cognacs crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes us as tailor-made for today’s socially multi- faceted world,” said Augustin Depardon, Executive Director of Rémy Martin. “The most inspiring people are never just one thing, they are diverse and multitalented and we can’t wait to discover their passions.”

About Rémy Martin
Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. A profound love of the land, a continuity of family ownership and a passionate commitment to excellence has sustained Rémy Martin for nearly three centuries. As a result of its masterful production and generations of tradition in Cognac, the House of Rémy Martin today produces Fine Champagne Cognacs, including Rémy Martin® V.S.O.P, Rémy Martin 1738® Accord Royal and Rémy Martin® XO Excellence.

For more information please visit:
instagram.com/remymartin
facebook.com/remymartinusa
twitter.com/remymartinUS

PRESS CONTACTS:
Akbar Hamid
5th Column PR 646.334.5489
[email protected]

Christina Clum Remy
Cointreau USA
646.731.1601
[email protected]

http://www.remymartin.com/us/circle-of-centaurs/

Colgate Fields Largest Multicultural Oral Care Survey In The U.S. Revealing That Diverse Communities Have Strong Sense Of Responsibility Around Improving And Maintaining Optimal Oral Health

August 17, 2016

NEW YORK, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — Colgate today revealed the results from a national oral health care survey¹ of more than 3,000 multicultural Americans, specifically Hispanics, African-Americans, Asian Americans and Native Americans. The survey sourced questions from leading dental associations including the American Dental Association, Hispanic Dental Association, and the National Dental Association, which promotes oral health equity among people of color. Results revealed that diverse communities have a stronger sense of responsibility when addressing oral health issues, reporting more frequent brushing, flossing and mouthwash use than the overall U.S population. In spite of reportedly excellent at-home oral health care, however, multicultural Americans still experience higher rates of overall oral health issues such as cavities, plaque build-up or bleeding gums.

While these groups lead in conscientiousness around oral health and self-reported having “good” and “excellent” oral health, disparities remain in these multicultural communities, which may be due to access to care issues such as language barriers or lack of dental insurance and a lack of information around best practices and habits.

Below are some of the key findings from the Colgate multicultural oral care survey:

On average, 80% of the multicultural Americans report brushing their teeth 2-3 times per day, compared to 75% of the general U.S. population
Nearly two-thirds of all multicultural Americans don’t visit an oral health professional regularly, as recommended, even if they are aware of the recommendation
Most multicultural groups surveyed have experienced at least one oral health problem in the past six months including cavities, yellow or stained teeth, plaque buildup or bleeding gums

According to the survey, most multicultural Americans report that they are taking their oral health more seriously today to avoid problems, all with a common goal to invest more time into the health of their teeth and gums.

“We know that a little information can go quite a long way, particularly in this fast-paced world we all live in,” said Dr. Marsha Butler, Vice President of Global Oral Health and Professional Relations. “Colgate is committed to providing accurate, relevant information to all Americans so that current and future generations can enjoy excellent oral health.”

In an ongoing effort to close the information gap and promote better oral health among all Americans, Colgate not only partners with leading dental organizations, but also shares this message through partnerships with community events, relevant spokespersons and media partners.

One key effort is the Colgate Bright Smiles Bright Futures® program, which brings education and smiles to under-served children in the U.S. and worldwide with nine state-of-the art, mobile dental vans equipped to screen children for common oral health conditions. The dental vans are based in hub-cities and travel to under-served rural and urban communities in the U.S. to help raise awareness about the importance of children’s dental health. With this program, Colgate has reached more than 100 million children in the United States.

Additional free resources and information are available at www.Colgate.com in English, http://www.colgate.com/app/Colgate/USES/HomePage.cvsp in Spanish and the ADA’s website MouthHealthy.org in English and Spanish

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com.

¹ Conducted by Toluna, the Colgate multicultural oral care survey was fielded from March 3-27, 2016, among 3,168 U.S. adults 18 and older in English and Spanish.

Logo – http://photos.prnewswire.com/prnh/20160817/399001LOGO

Aeromexico Brings Live Sports And News To Its International Fleet Of Boeing 787-8

August 17, 2016

MEXICO CITY, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, in partnership with Panasonic Avionics, today announced it has added live television to its Boeing 787-8 Dreamliner aircrafts. This new service will initially offer two channels – Sport 24 for live sporting action from around the world, and CNN International. The service will be available to passengers from both the seatback inflight entertainment and communications system and on their own personal electronic devices.

Sport 24, owned and operated by IMG, offers live coverage of the world’s most popular sporting events. The channel shows live action from the Rio 2016 Olympics Games, Premier League, NFL, UEFA Champions League, NBA, Tennis Grand Slams, Bundesliga, Formula 1, Golf Majors, MotoGP, and the Ryder Cup.

Antonio Fernandez, Aeromexico’s VP Product Design and Service Standards said, “At Aeromexico, we are always looking for new ways to keep our passengers happy and entertained, and there’s nothing quite like live television. Our clients will now be able to stay current on world events and also watch their favorite athletes and teams compete in real time at 35,000 feet”.

Aeromexico will begin rolling out the service in August in four of its nine Boeing 787-8 Dreamliner, the most modern aircraft in the world, that operates to Tijuana within Mexico and to international destinations such as Buenos Aires, London, Los Angeles, Madrid, New York, Paris, Shanghai, Santiago and Tokyo,

David Bruner, Vice President of Global Communications Services, Panasonic Avionics Corporation said, “Live Television has become extremely important to both airlines and their passengers. After all, news and sports never stop. We’re continuing to evolve our eXTV service, bringing a unique experience to passengers all over the world. We are both proud and honored to help Aeromexico add this exciting service to their international fleet of Boeing 787-8.”

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights and its main hub is in Terminal 2 at the Mexico City International Airport. Its destinations network features more than 80 cities on three continents, including 45 destinations in Mexico, 16 in the United States, 15 in Latin America, four in Europe, three in Canada and two in Asia.

The Group’s fleet of about 130 aircraft is comprised of Boeing 787, 777 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX B737 jet airliners and 10 B787-9 Dreamliners.

As a founding member of SkyTeam, Aeromexico offers customers more than 1,000 destinations in 179 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel on its codeshare partner flights with Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines and WestJet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia and Peru. www.aeromexico.com www.skyteam.com

About Panasonic Avionics Corporation

Panasonic Avionics Corporation is the world’s leading supplier of inflight entertainment and communication systems. The company’s best-in-class solutions, supported by professional maintenance services, fully integrate with the cabin enabling its customers to deliver the ultimate travel experiences with a rich variety of entertainment choices, resulting in improved quality communication systems and solutions, reduced time-to-market and lower overall costs.

Established in 1979, Panasonic Avionics Corporation, a U.S. corporation, is a subsidiary of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. Headquartered in Lake Forest, California with over 4,400 employees and operations in 80 global locations, it has delivered over 8,000 IFE systems and 1,000 inflight connectivity solutions to the world’s leading airlines. For additional information, please visit www.panasonic.aero.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

(Español) Ocho consejos para padres para planear el regreso a clases

August 17, 2016

Sorry, this entry is only available in Español.

This School Year Parents Can Treat Super Lice Fast Without a Prescription

August 17, 2016

MORRISVILLE, N.C., Aug. 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — Students are heading back into the classroom, which means every family is at risk for the spread of lice, and super lice, in their homes. Vamousse Lice Treatment is clinically proven to kill lice and their eggs in a single treatment¹, and is effective against super lice that have become resistant to two major pesticides – permethrin and pyrethroids. The treatment is available over-the-counter (OTC) without a prescription or physician’s visit, so parents can begin to control lice immediately.

Lori Haapala, RN, BSN, and a school nurse with Kanawha County Schools, helps families with lice infestations. “When a child has contracted head lice at school, the real issue is preventing the spread of it at home amongst siblings and other family members,” said Haapala. “Head lice can be an extremely daunting and frustrating experience for both the parent and child. With vigilance, problems can be detected early-on, diminishing the likelihood of it spreading to the rest of the family and allowing the situation to be resolved faster.”

Unfortunately, lice are an irritating reality of childhood. The CDC estimates as many as 12 million infestations occur each year in the United States and studies have shown that it’s most common among preschool and school-aged children.² Vamousse Lice Treatment enables parents to end an infestation fast with ingredients they can feel good about. Kids will appreciate it too – the mousse is a fun component and smells good. The treatment resolves the situation with the first application – “once and done” and kids are back to focusing on learning, not dealing with the itchy effects of head lice.

“Parents have a treatment option that not only is safe and affordable, but goes to work on both lice and eggs during the same application – providing a quick, reliable experience,” said Jason Schmidt, an entomologist and Director of Product Development for TyraTech, makers of Vamousse. “Vamousse Lice Treatment can help relieve the stress parents often feel when their child is suffering from head lice.”

Vamousse Lice Treatment represents a new generation of head lice solutions. It works differently than traditional OTC products, as the active ingredient, natrum muriaticum, dehydrates the lice without using a pesticide.

To empower parents to remain vigilant with care, beyond conducting daily head checks, Vamousse offers a gentle, non-toxic daily shampoo – Vamousse Lice Defense – that kills lice³ and is recommended for use during high-risk periods, and for 10 to 14 days after potential exposure. Like all Vamousse lice products, Lice Defense is safe enough for use by the entire family, including children as young as two.

Additional information and resources can be found at www.VamousseLice.com.

About Vamousse

Vamousse Lice Treatment:

Clinically proven to kill lice and eggs in 1 treatment²
Safe and non-toxic, pesticide-free
Proven effective against pesticide-resistant super lice²
Easy-to-use mousse is quick and precise, rinses easily
Available over-the-counter nationwide at Walmart, CVS, Walgreens, Rite Aid, Kmart, and in some regional chains, including HEB, and online at Walmart.com, CVS.com, Walgreens.com and Amazon.com.
MSRP $24.99

Vamousse Lice Defense:

Non-toxic, pesticide-free daily shampoo defends against head lice
Shown in lab studies to kill lice
Great for use by the whole family during:
- Lice outbreaks at school
- Summer camp, sleepovers
- Treatment of a sibling
- Risk of re-infestation
Available over-the-counter nationwide at Walmart, CVS, and in some regional chains, online at Walgreens.com, Amazon.com and Walmart.com.
MSRP $12.99

About TyraTech
Established in 2004, TyraTech, Inc. (AIM: TYR and TYRU) is a life sciences company focusing on nature-derived insect and parasite control products that are as effective as traditional chemical options while providing a new level of safety for people, animals, and the environment. TyraTech’s Nature’s Technology® leverages its patented scientific platform to provide a full range of biocides, insect repellent, and head lice control solutions, including Vamousse.

¹ Clinical trial conducted at Lice Source Services, Plantation, FL, Dec. 2015
² http://www.cdc.gov/parasites/lice/head/gen_info/faqs.html
³ As shown in lab studies

Contact: Melissa Timney
(919) 277-1165

San Francisco Deltas Name Marc Dos Santos As Head Coach

August 17, 2016

SAN FRANCISCO, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — The San Francisco Deltas announced to fans this morning that Marc Dos Santos will be the club’s first head coach. Dos Santos brings over a decade of coaching experience to the Deltas, having developed players at both the professional and amateur levels in the US, Canada, Brazil, Portugal and Mozambique.

Video – Marc Dos Santos | Building to Win: https://youtu.be/DRZ5hu0MtIA

Photo – http://photos.prnewswire.com/prnh/20160816/398488

“Marc’s track record of success and experience developing players with a winning mentality is initially what motivated us to reach out to him,” CEO of SF Deltas, Brian Andrés Helmick said. “However, after spending time with him and his wife Marie, it became abundantly clear that his values overlap perfectly with ours. He is a risk taker and is open to innovation; he values honesty and transparency; and despite all of his success, he has remained truly humble and kind. We feel incredibly fortunate to welcome Marc and his family to San Francisco.”

Dos Santos joins the Deltas from his head coaching role at the Swope Park Rangers of Kansas City. Dos Santos formerly served as head coach for the Ottawa Fury’s inaugural season in 2014 and led them to the Championship Final in 2015 where he was named Coach of the Year.

“I am honored to be named the head coach of the Deltas,” said Marc Dos Santos. “I’ve been in clubs all over the world and I believe this is different. I believe we’re going to be able to bring players that want to be part of the city, part of the organization. I believe the team that is behind this has a new way of thinking, so this makes me believe big time that this is going to be a successful story.”

Dos Santos began his career in Portugal and Mozambique. In 2007, he was hired by his hometown team, the Montreal Impact, to lead the club’s reserve team, Trois-Rivieres Attak FC. Under his leadership, the team won the 2007 Open Canada Cup and became 2008 CSL National Division champions, which led to him to being named the Impact’s assistant coach and then their head coach. With Dos Santos, the Montreal Impact won the Canadian Championship in 2008, reached the Quarterfinals in the 2008-09 CONCACAF Champions League, and won the USL First Division title in 2009. His appetite for new challenges led him to move to Brazil in 2012 and coach FC Primeira Camisa (U-20’s) and SE Palmeiras (U-15’s), culminating with a Copa do Brasil U-15 championship and then a head coaching position with Desportivo Brasil. He then returned to Canada in 2013 as the head coach of the Ottawa Fury.

A dual citizen of Canada and Portugal, Dos Santos holds a UEFA “A” coaching license and is fluent in four languages (English, French, Spanish and Portuguese). He and his wife Marie have three children.

Dos Santos will remain with the Rangers through the end of the season. He will officially join the Deltas in October. The SF Deltas expect to hold tryouts in November. The first pre-season game will take place in February 2017 against the San Jose Earthquakes.

About the SF Deltas:

The SF Deltas is an American professional soccer team based in San Francisco, California. The club was founded in 2015 by a diverse group of entrepreneurs from Silicon Valley and Brazil, and the team will begin play in February 2017. Home matches will be played at Kezar Stadium, formerly home of the San Francisco 49ers. To learn more, visit www.sfdeltas.com. Follow the Deltas on Twitter and Instagram at @sfdeltas and Facebook at www.facebook.com/sfdeltas.

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