An Examination of Opt-Out

June 9, 2016

PRINCETON, N.J., June 9, 2016 /PRNewswire-HISPANIC PR WIRE/ — As the 2016 testing season winds down and educators look toward implementing the new Every Student Succeeds Act, debates over testing policies and practices continue. One of those debates received national attention starting in 2015, led by organized groups of parents removing their children from testing, referred to as the Opt-Out movement.

Using news accounts, research studies, survey results, and state and federal education department documents, Randy Bennett of Educational Testing Service (ETS) examines the Opt-Out movement and ways the education community might respond to it in a recently published report, Opt Out: An Examination of Issues.

“Opt-Out is a complicated and politically charged issue made more so by its social class and racial/ethnic associations,” Bennett said. “It is also an issue that appears to be as much about test use as the tests themselves.”

In the report, Bennett found that students who opted out in the 2014–15 school year were a distinct subpopulation and were geographically concentrated primarily within three states; New York, Rhode Island and Colorado.

Some of the report’s other findings are:

National polls suggest that the general public opposes opting children out of testing.
Opt-out levels varied dramatically from one state to the next, from one district to the next, and between high school and lower grades.

Along with other recommendations within the report, Bennett explains the need for the assessment community to more effectively communicate to policymakers, parents and educators about why test participation is essential if student competency and educational effectiveness are to be evaluated fairly.

To learn more and or to download the full report, visit:
http://onlinelibrary.wiley.com/doi/10.1002/ets2.12101/full

About ETS

At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL^®and TOEIC^®tests, the GRE^® tests and The Praxis Series^®assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

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(Español) Pablo Soria de Lachica – Apoya El Éxito De Los Esfuerzos De Las Inversiones Energéticas De Uruguay

June 8, 2016

Sorry, this entry is only available in Español.

Landmark Bill Protecting Consumers from Dangerous Chemicals Applauded by the National Alliance for Hispanic Health

June 8, 2016

WASHINGTON, June 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — “We applaud Congress for passing this historic bill that will keep Americans safe from dangerous chemicals found in everyday household products,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “For too long the chemical industry has used its influence to prevent these common sense protections. We know that exposure to toxic chemicals can lead to cancer and other illnesses, and this new regulation prioritizes consumer safety. This victory, which has been decades in the making, is worthy of celebration,” she added.

The Alliance, a leader in environmental protection efforts for consumers since its inception, praised the Frank R. Lautenberg Chemical Safety for the 21^st Century Act, which was overwhelmingly passed with bipartisan support by the House last month and the Senate yesterday, and is expected to be signed by the President into law. The Alliance has long advocated for an overhaul of the 1976 Toxic Substances Control Act (TSCA), which governs the use of chemicals created and used in numerous products. This modernization would ensure that the tens of thousands of toxic chemical substances introduced since the Act was made law will also come under EPA review and be subject to regulation before going onto the market.

“After ten years of debate and many unsuccessful attempts we are thrilled that the 40-year-old TSCA is getting the critical update it needs. For consumers who come into contact with cleaning and other chemical products in their homes – which is the vast majority of the general public – as well as those who work in the hospitality, agriculture, construction and manufacturing industries, this new regulation could not come soon enough. This effort by Congress will provide added protections for people where they live and work and goes a long way toward ensuring good health for Hispanics and all communities.”

The Alliance announced that until this law goes into effect, consumers can contact its bilingual Su Familia Helpline at 1-866-783-2645 for guidance on safe household products, or visit its Nuestras Voces National Hispanic Network to Reduce Tobacco-Related and Cancer Disparities at www.nuestrasvoces.org to learn more about cancer prevention.

About the National Alliance for Hispanic Health (The Alliance)
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the best health outcomes for all. For more information, visit http://www.hispanichealth.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

Nuestras Voces (Our Voices) Network
Nuestras Voces is a national network of over 100 organizations working for a tobacco-free world and to eliminate disparities in cancer prevention and treatment services. You can be part of this effort being led by the National Alliance for Hispanic Health! Join us at www.nuestrasvoces.org/join.

(Español) Daddy Yankee y Don Omar “THE KINGDOM”

June 8, 2016

Sorry, this entry is only available in Español.

U.S. Department of Transportation, Ad Council and Project Yellow Light Announce Winners of the 5th Annual Student Scholarship Contest to Promote the Dangers of Distracted Driving

June 8, 2016

WASHINGTON, June 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.

Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners

Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.

In 2014, 3,179 people were killed and an estimated additional 431,000 were injured in motor vehicle crashes involving distracted drivers, according to the latest NHTSA data. Teens are some of the worst offenders: 10 percent of drivers between 15 and 19 involved in fatal crashes were reported as distracted at the time of the crash. Project Yellow Light was established in 2007 by Julie Garner of The Martin Agency, in memory of her teenage son Hunter Garner who was killed in a fatal car crash. The annual competition aims to encourage young adults to be safe on the road, and generate education and engagement around this issue.

“We’re extremely indebted to all the students who took part in this year’s video and out-of-home contests, as each participant is helping fight the battle against texting while driving,” said Julie Garner. “Project Yellow Light is honored to be supported by all the students lending their voices to this cause, as well as its amazing partners, including our latest partner, Clear Channel Outdoor, which has generously promoted the winners’ designs.”

“Distracted driving is a dangerous and deadly habit on America’s roadways and the Department of Transportation has made it a priority to encourage people to stay focused on driving when behind the wheel,” said NHTSA Administrator Mark Rosekind. “Texting and driving puts teenagers’ lives at risk as well as others around them. The work of the competition winners will help more drivers see that staying focused on driving is the only way to stay safe on the road.”

To further the reach and impact of the peer-generated campaign, since 2011 Project Yellow Light has partnered with the Ad Council to turn the winning videos into public service advertisements (PSAs) for distribution to their national network of more than 1,600 media outlets. This year’s billboard design contest winners will see their designs placed on billboards throughout the country, courtesy of Clear Channel Outdoor Americas.

“Nothing is more impactful to teens than a message from a friend or peer, and that’s what makes Project Yellow Light so powerful,” said Lisa Sherman, president and CEO of the Ad Council. “Every year I’m amazed by the creative ideas that come in from students across the country, and I hope this new round of creative will encourage even more teens to think before driving while distracted.”

The 2016 video and billboard design contests received more than 883 submissions from 49 states. Winners were selected from two age categories: high school juniors and seniors, and college students. Second and third place prizes for the video contest were awarded to high school students Clancey Buhler of West Jordan, Utah, and Gavin Ng of Alpharetta, Ga., and college students Jacob Mitchell of Monroe, Ohio, and Alex Kline of Phoenix, Ariz. Second and third place winners receive $2,000 and $1,000, respectively. All scholarships for the video and out-of-home design contest are provided by Mazda Motorsports and U-Haul, which is also providing first place winners with up to $2,500 in moving expenses.

Since launching in 2007, Project Yellow Light has garnered widespread industry support with a host of experts and celebrities lending their time to the judging panel. This year’s panel included: YouTube creator and actress Meg DeAngelis; recording artist and songwriter Aloe Blacc; renowned filmmaker and social activist Kweku Mandela; CEO of North America at DDB Worldwide, Wendy Clark; Co-Chairman of Goodby Silverstein & Partners, Jeff Goodby; Chief Creative Officer at Pereira & O’Dell, PJ Pereira; and representatives from Project Yellow Light partners Mazda Motorsports, NOYS, U-Haul, the Ad Council and The Martin Agency. Clear Channel Outdoor Americas VP and Creative Director, Paul Livornese and Pereira & O’Dell Executive Creator Director Dave Arnold also lent their expertise for the 2016 out-of-home media design contest.

“Mazda Motorsports is proud to have so many of our young racers actively involved with Project Yellow Light,” added John M. Doonan, Director of Mazda Motorsports. “Teenagers, who are also professional race drivers, are uniquely positioned to convey the seriousness of the topic in a peer-to-peer manner. Project Yellow Light is also a great match for Mazda as a company with our Mazda Drive for Good program. I can’t wait to see the winners work on TV and on billboards around the country.”

“At the National Organizations for Youth Safety (NOYS), we know the power of youth reaching youth,” said Anita Boles, CEO. “We work to empower teens with the education, tools and resources they need to go into their communities (at home and online) and reach their friends with life-saving and life-enhancing messages. Project Yellow Light is a fun, creative way for youth to get involved in making a difference, and we are proud to be a partner in this effort.”

“We congratulate the winners and acknowledge all of the students who invested their time and talent into spreading this life-saving message as part of the Project Yellow Light competition,” U-Haul Executive Vice President Stuart Shoen said. “Your films and billboard designs have the ability to reach and inspire fellow students. As a result, more young people will understand that no text or call is worth taking your eyes off the road. U-Haul customers and their families will experience safer travels as a result of your outstanding work.”

Through the Stop the Texts. Stop the Wrecks. campaign, the Ad Council and NHTSA have been working together to address distracted driving among teens since 2012. To date, the campaign has received more than $211 million in donated media support and the campaign has garnered more than 2 million visits to the campaign website stoptextsstopwrecks.org.

Project Yellow Light
Project Yellow Light is a film and out-of-home billboard competition for high school juniors and seniors and college students, designed to persuade their peers to develop safe driving habits. The project was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter who died tragically in a car crash in 2007. Each year the winner of the competition receives The Hunter Garner Scholarship. Project Yellow Light/Hunter Garner Scholarship is a non-profit organization that began in Hunter’s school, Riverbend High in Fredericksburg, VA, with aspirations to inspire and motivate youth all over America. The program is designed to give young adults a voice and a role in reversing the number of car crashes — the leading cause of death for teenagers and young adults in the U.S. To learn more, visit projectyellowlight.com.

NHTSA
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; educating road users about the risks associated with distracted driving; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information, visit www.nhtsa.gov.

The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of public service campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world’s largest outdoor advertising companies, with more than 625,000 displays in over 35 countries across five continents, including 43 of the 50 largest markets in the United States. Clear Channel Outdoor Holdings offers many types of displays across its global platform to meet the advertising needs of its customers. This includes a growing digital platform that now offers over 1,050 digital billboards across 28 markets in North America. Clear Channel Outdoor Holdings’ International segment operates in 22 countries across Asia, Australia and Europe in a wide variety of formats. More information is available at www.clearchanneloutdoor.com www.clearchannelinternational.com.

Mazda Motorsports
Mazda Motorsports boasts the most comprehensive auto racing development ladder system of any auto manufacturer in the world. The Mazda Road to 24 program offers a number of scholarships to advance drivers up the sports car racing ladder, beginning with the Global MX-5 Cup series and culminating with the Mazda Prototype team. The Mazda Road to Indy is a similar program that includes Mazda-powered categories of USF2000, Pro Mazda and Indy Lights. In grassroots road racing, more Mazdas race on any given weekend in North America than any other manufacturer. Mazda is also the title sponsor of the renowned Mazda Raceway Laguna Seca in Monterey, Calif. Follow all of the latest news at MazdaMotorsports.com, @MazdaRacing on Twitter, and MazdaMotorsports on Instagram and Facebook.

National Organizations for Youth Safety
NOYS was originally founded as the Traffic Safety Collaboration, and for its first 10 years was supported by funding from government agencies, including the Department of Transportation. In 2005, NOYS became a 501(c)(3) organization and incorporated as the National Organizations for Youth Safety, and has since grown to include over 80 national member organizations. NOYS continues to maintain a strong focus in traffic safety with support from government and business and industry, and has expanded to include other safety areas such as injury prevention, substance abuse prevention, and violence prevention.

U-Haul
Since 1945, U-Haul has been the No. 1 choice of do-it-yourself movers, with a network of more than 20,000 locations across all 50 states and 10 Canadian provinces. U-Haul customers’ patronage has enabled the U-Haul fleet to grow to more than 135,000 trucks, 107,000 trailers and 38,000 towing devices. U-Haul offers more than 491,000 rooms and more than 44 million square feet of self-storage space at owned and managed facilities throughout North America. U-Haul is the largest installer of permanent trailer hitches in the automotive aftermarket industry and is the largest retailer of propane in the U.S. www.uhaul.com

An advanced treatment program for cocaine addiction gives positive results in 80 percent of patients

June 8, 2016

MADRID, June 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Spanish TAVAD advanced detoxification center continues to achieve extremely high retention rates. Of the total number of patients treated for cocaine addiction, 100% completed the detoxification process without leaving, and 80% managed to maintain a good level of progress after one year of being discharged.

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The advanced treatment for cocaine addiction applied by TAVAD makes it possible to restore neural alterations caused by consumption of the drug. Thanks to its advanced pharmacological and psychotherapeutic treatment, with an initial stage of a 48-hour stay at the TAVAD Hospitalisation Unit, significant changes are achieved with regards to the patient’s personality as well as work and family spheres.

After entering the hospital, each patient receives the medical, psychological and pharmacological follow-up and support he or she needs for one year, specifically tailored to the needs of the patient.

According to Dr. Legarda, TAVAD Director since 1988, “The treatment that we apply during the first 48 hours avoids suffering by the patient and keeps them from experiencing physical pain or the symptoms of abstinence syndrome. This is how we are able to restore the body’s functions and neural structures quickly and effectively. Furthermore, when applying a range of clinical tests such as the SCL-90-R, we see major positive changes in areas such as depression, anxiety, hostility, as well as in symptoms overall.”

TAVAD has over 25 years of experience in addiction treatment, and is always at the cutting edge of the latest clinical practices through studies and regular reviews of the most relevant scientific publications and research.

The incorporation of specific nutrition, personal training and mindfulness programmes tailored to each patient are just some of the novel approaches which are a part of these advanced addiction treatments, the only treatments of their kind in Spain.

On TAVAD’s website at http://www.tavad.com/, please find information regarding their drug rehab programs, videos and results.

For more information, visit:
http://www.tavad.com/
Juan José Legarda
+34-91-3161377
[email protected]

Univision And Eventus Announce Dates For The 2016 Premios Juventud VIP Tour With Unilever As Official Sponsor

June 8, 2016

MIAMI, June 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Univision and Eventus today announced the dates and lineup of the artists who will headline the 2016 Premios Juventud VIP Tour (PJ VIP Tour), with Unilever^® as official sponsor, a series of private concerts with performances by today’s leading Latin music stars, including past Premios Juventud nominees and winners. Paving the way to the 2016 Premios Juventud Awards Show, which will air on the Univision Network on Thursday, July 14^th, the PJ VIP Tour will make stops in Miami, Los Angeles and Dallas.

“The Premios Juventud VIP Tour is a way for fans to get up close and personal with their favorite stars before the big show in July,” said Keith Turner, President of Advertising Sales and Marketing, Univision Communications, Inc. “We are pleased once again to bring this fantastic experience to our audience.”

Unilever’s Personal Care brands are celebrating the diversity and style of U.S. Hispanics with the #100PorCientoTu campaign that promotes self-expression and individuality. To continue to celebrate Latino’s passion for music and style #100PorCientoTu is partnering with Univision’s Premios Juventud VIP Tour to bring the show to your city.

The schedule and lineup for the PJ VIP Tour is as follows:

Miami – Wednesday, June 8^th featuring Wisin and CNCO.
Los Angeles – Thursday, June 16^th featuring Noel Torres, Adriel Favela, Jonatan Sanchez and Helen Ochoa
Dallas – Thursday, June 23^rd featuring Luis Coronel

“Eight years ago, we set out to celebrate Hispanic youth by connecting fans, artists and brands in the spirit of the Premios Juventud Awards, and thanks to our sponsors and fans across the country that is exactly what we have achieved with the PJ VIP Tour,” said Debbie Aguiar, President of Eventus. “Eventus and Univision continue to identify & book the hottest young artists, bringing them face to face with their fans, and this year we are excited to bring the tour to our fans in Dallas for the first time as we expand the experience.”

Premios Juventud is Univision Network’s youth awards show celebrating music, sports, fashion, movies and pop culture. Last year, the 12th annual edition of “Premios Juventud” youth awards show, which featured international superstar Enrique Iglesias and Mexican regional music superstar Luis Coronel as the biggest winners of the night, reached 8.1 million Total Viewers 2+ who tuned in to all or part of the live simulcast airing on Univision and Galavisión. This marks the third consecutive year that Univision ranks as the No. 1 broadcast network on “Premios Juventud” night among Adults 18-49 and the eighth consecutive year among both Adults 18-34 and Persons 12-34.

In 2015, “Premios Juventud” delivered outstanding social engagement, ranking as:

Most social awards show and red carpet program of all time on Univision in terms of engagement (Tweets per unique).
No. 2 program in the Nielsen Twitter TV Ratings (NTTR) Daily Top Five Series and Specials list in terms of unique audience on Twitter.
No. 1 awards show thus far in 2015 across all English and Spanish language broadcast and cable networks in terms of engagement (Tweets per unique), beating the “Grammy,” “The Oscars” and the “Golden Globes” awards.
No. 1 red carpet show thus far in 2015 during early fringe across all English and Spanish language broadcast and cable networks in terms of engagement (Tweets per unique).
No. 1 and No. 2 programs, respectively, across all English and Spanish language broadcast networks that day in terms of Twitter unique authors.
No. 1 network that day across all English and Spanish language broadcast networks in terms of unique authors and Tweets beating CBS, NBC, FOX and ABC.

For continuous coverage of Premios Juventud award show, visit www.PremiosJuventud.com. For chances to win tickets to the PJ VIP Tour in your hometown, visit www.PremiosJuventudVIPTour.com. And follow @PJVIP_Tour and #PJVIPTour for the most up-to-date information and content.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the leading networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country available in approximately 93% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 87% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings – De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns 59 television stations in major U.S. Hispanic markets and Puerto Rico; digital properties consisting of online and mobile websites and apps, including Univision.com, the most visited Spanish-language website among U.S. Hispanics, Univision Now, a direct to consumer video service, Uforia, a music application featuring multimedia music content, The Root, the leading online news, opinion, and culture destination for African-Americans and a stake in The Onion, the nation’s leading comedy and news satire brand; and Univision Radio, the leading Spanish-language radio group in the U.S. which owns and operates 67 radio stations including stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico. UCI’s assets also include a minority stake in El Rey Network, a 24-hour English-language general entertainment cable network and a joint venture with Disney/ABC Television Network for Fusion, a 24-hour English-language news and lifestyle TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

About Eventus
Eventus is an experiential, sports, entertainment, and shopper marketing company focused on connecting brands with consumers. Eventus operates distinct business units focused on delivering innovative event properties, media properties, and integrated promotional programs targeting the multicultural markets. The company is headquartered in Miami with offices in major cities across the United States. For more information on Eventus, please visit www.eventuslive.com.

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.

Unilever’s Sustainable Living Plan (USLP) commits to:

Decoupling growth from environmental impact.
Helping more than a billion people take action to improve their health and well-being.
Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.

The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever U.S. via Twitter follow: @unileverusa

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Netflix And Binge: New Binge Scale Reveals TV Series We Devour And Those We Savor

June 8, 2016

BEVERLY HILLS, California, June 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Netflix members around the world are making their own rules when it comes to watching TV. Instead of one episode per week, Netflix members choose to binge watch their way through a series – that is, on average, finishing an entire season in one week. Though binge watching is clearly the new normal, not all series are enjoyed the same way. Today Netflix unveils The Binge Scale, revealing which shows we devour and which we savor.

Photo – http://photos.prnewswire.com/prnh/20160608/376845

Netflix examined global viewing* of more than 100 serialized TV series across more than 190 countries and found when members are focused on finishing a series, they watch a little over two hours a day to complete a season. When organizing series in relation to this benchmark, interesting patterns emerge, ranging from high energy narratives that are devoured to thought-provoking dramas that are savored.

Series like Sense8 and The 100 grab you, assault your senses, and as The Binge Scale shows, make it hard to pull away. The classic elements of horror and thrillers go straight for the gut, pushing the placement of series like The Walking Dead, American Horror Story and The Fall towards the devour end of the scale. Likewise, comedies with a dramatic bent, like Orange is the New Black, Nurse Jackie and Grace and Frankie, seem to tickle our fancy and make it easy to say ‘just one more.’

It’s no surprise that complex narratives, like that of House of Cards and Bloodline, are indulged at an unhurried pace. Nor that viewers take care to appreciate the details of dramas set in bygone eras, like Peaky Blinders andMad Men. Maybe less obvious are irreverent comedies like BoJack Horseman, Love and Unbreakable Kimmy Schmidt. But the societal commentary that powers their densely layered comedy paired with characters that are as flawed as they are entertaining allow them to be savored.

“As The Binge Scale indicates, the viewing experience of a series can range from the emotional to the thought-provoking,” said Cindy Holland, Vice President of Original Content at Netflix. “Netflix helps you to find a series to binge no matter your mood or occasion, and the freedom to watch that series at your own pace – whether that’s to appreciate the drama of Bloodline or power through Orange is the New Black.”

THE NETFLIX BINGE SCALE (Based on global viewing data)

SAVOR

Irreverent Comedies
- Arrested Development, BoJack Horseman, Unbreakable Kimmy Schmidt, Love, F is for Family, Wet Hot American Summer: First Day of Camp
Political Dramas
- House of Cards, Occupied, The West Wing
Historical Dramas
- Mad Men, Narcos, Peaky Blinders
Superhero Drama
- Gotham, Marvel’s Daredevil, Marvel’s Jessica Jones, The Flash
Crime Dramas
- Better Call Saul, Bloodline, The Blacklist, Twin Peaks
Dramatic Comedies
- Flaked, Grace & Frankie, Nurse Jackie, Orange is the New Black, Parenthood, Weeds
Action & Adventure
- Arrow, Marco Polo, Prison Break, Turn
Sci-Fi
- Ascension, Between, Heroes, Sense8, The 100, The 4400
Horror
- American Horror Story, Hemlock Grove, Scream, The Walking Dead, Z Nation
Thriller
- Bates Motel, Breaking Bad, Dexter, Sons of Anarchy, The Fall, The Following, The Killing

DEVOUR

*METHODOLOGY
Netflix analyzed more than 100 serialized TV series across more than 190 countries between October 2015 and May 2016. The research examined member completion of the first season for all series. Data was only included for accounts that fully completed the season. Completion rates were organized into days and hours. The global median days to complete the first season of these series was five days. The median hours per session for completers overall was two hours and ten minutes. Series viewed less than two hours per day were identified as ‘savored.’ Series viewed more than two hours per day were identified as ‘devoured.’ Series were not restricted by launch dates, runtime or number of episodes. Where a series falls on The Netflix Binge Scale has no relation to viewership.

ABOUT NETFLIX
Netflix (NASDAQ:NFLX) is the world’s leading Internet television network with over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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Heritage Health Solutions Supports Southwest Military Wheelchair Basketball Conference

June 8, 2016

FLOWER MOUND, Texas, June 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Heritage Health Solutions, Inc. (Heritage) is proud to team up with Texas Woman’s University Project INVEST in support of the annual Southwest Military Wheelchair Basketball Conference (SMWBC).

“This is an exciting new endeavor for us,” said James L. Rosengren, MHA, FACHE, Chairman and Executive Chairman of Heritage. “Because adaptive sports are another venue of superior veteran care, the choice to participate was a natural one.”

The conference will be held June 17-19 at Flower Mound’s Cross Timbers YMCA and kicks off Friday with a free basketball clinic for boys and girls. The clinic will introduce them to the rules and fundamentals of wheelchair basketball. Additionally, as a new feature this year, the Flower Mound First Responders will compete against Wounded Warriors that evening.

On Saturday, tournaments will begin at TWU’s Pioneer Hall in Denton and run 8 a.m. until 5 p.m. This event will feature co-ed wounded warrior basketball teams and showcase Southwest Texas’ finest military wheelchair basketball teams. Winners of the Saturday games will compete for the championship on Sunday morning with an award ceremony at noon.

Now in its third year, the SMWBC builds teamwork, competition, fitness, and fun among military veterans from all branches of the service. The SMWBC also provides the opportunity for veterans to have fun and build camaraderie.

“This conference is a highly anticipated event each year,” said Kent Robinson, SFC, US Army (Ret) founder of the SMWBC. “It shows veterans that, just because you have a disability, you don’t have to be disabled; it doesn’t mean you have to sit around on the couch. An active lifestyle is still out there, and it’s waiting for you.”

The event is sponsored by Texas Woman’s University Project INVEST and will highlight more than 35 veterans representing all military branches from Texas, Arkansas, Louisiana, and Oklahoma.

“We are incredibly proud to be involved,” said Ronald Davis, PhD, CAPE, founder of Project INVEST. “As our organization’s goal is to return injured veterans to their lives through sports, we’re seeing that events like these have huge benefits for them. Their perspectives are becoming far more positive.”

About Heritage Health Solutions, Inc.

Heritage Health Solutions, Inc. (Heritage), a verified Service-Disabled Veteran-Owned Small Business (SDVOSB), provides health care delivery and management, pharmacy services, medical cost containment, and telemedicine to federal, state, county, and municipal agencies. Its pharmacy benefit management subsidiary, PrismRx, LLC, provides patients, pharmacists, and payors prescription services that enhance patient care and reduce costs.

Heritage is in its tenth year of providing pharmacy first fill prescription services to well in excess of one million military veterans at over 700 VA medical clinic locations across the country. The company is also committed to providing prescription services to veterans’ dependents who resided at Camp Lejeune during 1957 to 1987. In addition, Heritage supports the U.S. Marshals Service National Managed Care Contract by delivering health care services to 50,000 plus prisoners in the United States Marshals custody. For more information, visit www.heritagehealthsolutions.com.

About Southwest Military Wheelchair Basketball Conference

The Southwest Military Wheelchair Basketball Conference (SMWBC) builds teamwork, competition, fitness fun among military veterans from all branches of the service. Additionally, SMWBC seeks to provide an opportunity for the veterans to have some fun and build camaraderie. More than 35 veterans representing all military branches from Texas, Arkansas, Louisiana and Oklahoma compete in conference. The conference is sponsored by Texas Woman’s University Project Injured Veterans Entering Sport Training and supported by Heritage Health Solutions. For more information about the SMWBC, please contact Kent Robinson at [email protected].

About Texas Woman’s University Project Injured Veterans Entering Sport Training

Texas Woman’s University Project Injured Veterans Entering Sport Training (TWU Project INVEST) has served injured, ill and wounded military by offering adaptive sports and activities at various venues and locations through North Texas. The organization serves disabled military, both active duty and veterans, with a permanent physical disability such as amputations, traumatic brain injury, spinal cord injury, visual impairments, and significant nerve and muscle damage.

TWU Project INVEST believes in advocating a healthy and enjoyable life through sport and activity programs. In addition, the adaptive sports organization welcomes every station of duty, branch of service, and active duty, and veteran service members of all conflicts to become involved in the programs in order to make a positive impact in their lives and the lives of others. A variety of individual and group programs for servicemen and women and their families are provided. These programs are designed to improve and promote overall well-being and independence resulting from a physically active lifestyle. Adapted activities include wheelchair basketball, indoor wheelchair soccer, wheelchair tennis, sit volleyball, rock climbing, water volleyball, goal ball, boccia, kayak soccer, and fitness activities. For more information about TWU Project INVEST contact [email protected] and visit http://www.twu.edu/project-invest/default.asp.

Heritage Health Solutions, a verified Service-Disabled Veteran-Owned Small Business (SDVOSB), provides health care delivery and management, pharmacy services, medical cost containment, and telemedicine to federal, state, county, and municipal agencies.

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Regional Mexican Singer, El Dasa, Star of NBC UNIVERSO’s Hit Series “El Vato” Packed Universal CityWalk™

June 7, 2016

UNIVERSAL CITY, California, June 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — On Sunday June 5th, El Dasa, lead actor of hit series “El Vato” offered a free concert at Universal CityWalk™ presented by NBC UNIVERSO where fans of all ages came to see their idol. Eddie “Piolín” Sotelo, popular radio host from Súper Estrella 107.1 FM acted as MC and presented the talented and charismatic singer from Sonora, Mexico. To download images of the highlights of El Dasa’s concert, click here; and to see the video, go here.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7609253-nbc-universo-el-vato-citywalk/

El Dasa kicked off his performance singing “Perdí el Sombrero,” the theme song from “El Vato”, NBC UNIVERSO’s first original scripted series created for the Hispanic market in the United States. Then he followed with “Alegre y Enamorado,” a song that pays tribute to all the states of Mexico, and the excitement of the audience grew as he mentioned each home state. The evening spiced up when El Dasa started dancing his sensual hip movements while singing “Mentirosa.” However, the moment that provoked most effusive cries was when he dedicated “Por ser Bonita” to all the ladies. In addition to enjoying El Dasa’s hits and other classic songs, attendees got an exclusive early listen to his new single “Ya me vi,” from his new album, to be released this summer.

“I want thank NBC UNIVERSO for trusting me unconditionally and for betting on my talent to carry out the great project of “El Vato,” said El Dasa.

El Dasa also acknowledged the audience and stated: “This is why we are here tonight, because NBC UNIVERSO wanted to thank you all for supporting the series. Thanks to your support we are going to have a second season. None of this would’ve been possible without you,” he added.

That night El Dasa poured his heart on stage and literally gave it his all as he tossed his hat, boots and jacket to the audience. Before going on stage, El Dasa spent some time with a group of fans, radio listeners of “El Show del Piolín,” who entered a contest for the chance to meet him backstage. After his powerful performance, with the simplicity and humility that characterizes him, El Dasa took the time to please a long line of fans that chanted his name and waited eagerly to take pictures and get his autograph.

Fans can interact on social media using #ElVato #EnTuRanch on Twitter and Instagram. For more information about “El Vato” and its cast, please visit: https://www.facebook.com/ElVatoTV.

To catch up with previous episodes of “El Vato”, please visit http://www.nbcuniverso.com/now/el-vato.

NBC UNIVERSO is currently available to 40 million households across the U.S. The network is telecast in HD nationwide on DirecTV; Western U.S. markets served by Comcast Xfinity TV; throughout Bright House Networks’ cable television footprint; and select Cox Communications markets.

To find NBC UNIVERSO on your satellite, telco or cable TV channel lineup, go to Channel 410 on DIRECTV; Channel 838 on DISH Network; Channel 3009 or 3010 on AT&T U-verse; and visit www.nbcuniverso.com/encuentra for the NBC UNIVERSO channel number on your local cable TV listings.

Follow us on Twitter at:
@NBCUNIVERSO @NBCUNIVERSOPR

About NBC UNIVERSO
NBC UNIVERSO (www.nbcuniverso.com) is a modern entertainment and sports cable channel for Latinos, bringing the world’s top sports franchises and edgy, emotional programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, NASCAR Mexico Series, NFL, Premier League and The 2016 Rio Olympics – along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal (www.nbcuniversal.com), one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com).

More information about Universal CityWalk is available at www.CityWalkHollywood.com. Regular updates also can be found on CityWalk’s Twitter @CityWalkLA, Facebook page Universal CityWalk Hollywood and Instagram @CityWalkLA.

Universal Studios Hollywood is The Entertainment Capital of L.A. and includes a full-day, movie-based theme park and Studio Tour. As a leading global entertainment destination, Universal Studios Hollywood delivers highly themed immersive lands that translate to real-life interpretations of iconic movie and television shows. Recent additions include “The Wizarding World of Harry Potter™” which features a bustling Hogsmeade village and such critically-acclaimed rides as “Harry Potter and the Forbidden Journey” and “Flight of the Hippogriff™,“ Universal Studios Hollywood’s first outdoor rollercoaster. Other immersive lands include “Despicable Me Minion Mayhem” and “Super Silly Fun Land” as well as “Springfield,” hometown of America’s favorite TV family, located adjacent to the award-winning “The Simpsons Ride™^.” The world-renowned Studio Tour is Universal Studios Hollywood’s flagship attraction, inviting guests behind-the-scenes of the world’s biggest and busiest movie and television studio where they can also experience such authentic and immersive thrill rides as “Fast & Furious—Supercharged.” The destination also features the Universal CityWalk entertainment, shopping and dining complex, including the Universal CityWalk Cinemas and the “5 Towers” state-of-the-art outdoor concert venue.

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