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(Español) Ocho consejos para padres para planear el regreso a clases

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This School Year Parents Can Treat Super Lice Fast Without a Prescription

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MORRISVILLE, N.C., Aug. 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — Students are heading back into the classroom, which means every family is at risk for the spread of lice, and super lice, in their homes. Vamousse Lice Treatment is clinically proven to kill lice and their eggs in a single treatment1, and is effective against super lice that have become resistant to two major pesticides – permethrin and pyrethroids. The treatment is available over-the-counter (OTC) without a prescription or physician’s visit, so parents can begin to control lice immediately.

Lori Haapala, RN, BSN, and a school nurse with Kanawha County Schools, helps families with lice infestations. “When a child has contracted head lice at school, the real issue is preventing the spread of it at home amongst siblings and other family members,” said Haapala. “Head lice can be an extremely daunting and frustrating experience for both the parent and child. With vigilance, problems can be detected early-on, diminishing the likelihood of it spreading to the rest of the family and allowing the situation to be resolved faster.”

Unfortunately, lice are an irritating reality of childhood. The CDC estimates as many as 12 million infestations occur each year in the United States and studies have shown that it’s most common among preschool and school-aged children.2 Vamousse Lice Treatment enables parents to end an infestation fast with ingredients they can feel good about. Kids will appreciate it too – the mousse is a fun component and smells good. The treatment resolves the situation with the first application – “once and done” and kids are back to focusing on learning, not dealing with the itchy effects of head lice.

“Parents have a treatment option that not only is safe and affordable, but goes to work on both lice and eggs during the same application – providing a quick, reliable experience,” said Jason Schmidt, an entomologist and Director of Product Development for TyraTech, makers of Vamousse. “Vamousse Lice Treatment can help relieve the stress parents often feel when their child is suffering from head lice.”

Vamousse Lice Treatment represents a new generation of head lice solutions. It works differently than traditional OTC products, as the active ingredient, natrum muriaticum, dehydrates the lice without using a pesticide.

To empower parents to remain vigilant with care, beyond conducting daily head checks, Vamousse offers a gentle, non-toxic daily shampoo – Vamousse Lice Defense – that kills lice3 and is recommended for use during high-risk periods, and for 10 to 14 days after potential exposure. Like all Vamousse lice products, Lice Defense is safe enough for use by the entire family, including children as young as two.

Additional information and resources can be found at www.VamousseLice.com.

About Vamousse

Vamousse Lice Treatment:

  • Clinically proven to kill lice and eggs in 1 treatment2
  • Safe and non-toxic, pesticide-free
  • Proven effective against pesticide-resistant super lice2
  • Easy-to-use mousse is quick and precise, rinses easily
  • Available over-the-counter nationwide at Walmart, CVS, Walgreens, Rite Aid, Kmart, and in some regional chains, including HEB, and online at Walmart.com, CVS.com, Walgreens.com and Amazon.com.
  • MSRP $24.99

Vamousse Lice Defense:

  • Non-toxic, pesticide-free daily shampoo defends against head lice
  • Shown in lab studies to kill lice
  • Great for use by the whole family during:
    • Lice outbreaks at school
    • Summer camp, sleepovers
    • Treatment of a sibling
    • Risk of re-infestation
  • Available over-the-counter nationwide at Walmart, CVS, and in some regional chains, online at Walgreens.com, Amazon.com and Walmart.com.
  • MSRP $12.99

About TyraTech
Established in 2004, TyraTech, Inc. (AIM: TYR and TYRU) is a life sciences company focusing on nature-derived insect and parasite control products that are as effective as traditional chemical options while providing a new level of safety for people, animals, and the environment. TyraTech’s Nature’s Technology® leverages its patented scientific platform to provide a full range of biocides, insect repellent, and head lice control solutions, including Vamousse. 

1 Clinical trial conducted at Lice Source Services, Plantation, FL, Dec. 2015
2  http://www.cdc.gov/parasites/lice/head/gen_info/faqs.html  
3 As shown in lab studies 

Contact: Melissa Timney
(919) 277-1165

San Francisco Deltas Name Marc Dos Santos As Head Coach

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SAN FRANCISCO, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — The San Francisco Deltas announced to fans this morning that Marc Dos Santos will be the club’s first head coach.  Dos Santos brings over a decade of coaching experience to the Deltas, having developed players at both the professional and amateur levels in the US, Canada, Brazil, Portugal and Mozambique.

Video – Marc Dos Santos | Building to Win: https://youtu.be/DRZ5hu0MtIA

Photo – http://photos.prnewswire.com/prnh/20160816/398488

“Marc’s track record of success and experience developing players with a winning mentality is initially what motivated us to reach out to him,” CEO of SF Deltas, Brian Andrés Helmick said.  “However, after spending time with him and his wife Marie, it became abundantly clear that his values overlap perfectly with ours.  He is a risk taker and is open to innovation; he values honesty and transparency; and despite all of his success, he has remained truly humble and kind.  We feel incredibly fortunate to welcome Marc and his family to San Francisco.”

Dos Santos joins the Deltas from his head coaching role at the Swope Park Rangers of Kansas City.  Dos Santos formerly served as head coach for the Ottawa Fury’s inaugural season in 2014 and led them to the Championship Final in 2015 where he was named Coach of the Year.

“I am honored to be named the head coach of the Deltas,” said Marc Dos Santos. “I’ve been in clubs all over the world and I believe this is different.  I believe we’re going to be able to bring players that want to be part of the city, part of the organization.  I believe the team that is behind this has a new way of thinking, so this makes me believe big time that this is going to be a successful story.”

Dos Santos began his career in Portugal and Mozambique.  In 2007, he was hired by his hometown team, the Montreal Impact, to lead the club’s reserve team, Trois-Rivieres Attak FC.  Under his leadership, the team won the 2007 Open Canada Cup and became 2008 CSL National Division champions, which led to him to being named the Impact’s assistant coach and then their head coach.  With Dos Santos, the Montreal Impact won the Canadian Championship in 2008, reached the Quarterfinals in the 2008-09 CONCACAF Champions League, and won the USL First Division title in 2009.  His appetite for new challenges led him to move to Brazil in 2012 and coach FC Primeira Camisa (U-20’s) and SE Palmeiras (U-15’s), culminating with a Copa do Brasil U-15 championship and then a head coaching position with Desportivo Brasil.  He then returned to Canada in 2013 as the head coach of the Ottawa Fury.

A dual citizen of Canada and Portugal, Dos Santos holds a UEFA “A” coaching license and is fluent in four languages (English, French, Spanish and Portuguese).  He and his wife Marie have three children.

Dos Santos will remain with the Rangers through the end of the season.  He will officially join the Deltas in October. The SF Deltas expect to hold tryouts in November.  The first pre-season game will take place in February 2017 against the San Jose Earthquakes.

About the SF Deltas:

The SF Deltas is an American professional soccer team based in San Francisco, California. The club was founded in 2015 by a diverse group of entrepreneurs from Silicon Valley and Brazil, and the team will begin play in February 2017. Home matches will be played at Kezar Stadium, formerly home of the San Francisco 49ers. To learn more, visit www.sfdeltas.com. Follow the Deltas on Twitter and Instagram at @sfdeltas and Facebook at www.facebook.com/sfdeltas.

San Francisco Deltas Logo

Logo – http://photos.prnewswire.com/prnh/20160325/348172LOGO

Rafael Amaya, Aracely Arambula, Fernanda Castillo, David Chocarro, Carlos Ponce And Maritza Rodriguez To Host “Premios Tu Mundo” On TELEMUNDO

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MIAMI, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — TELEMUNDO has gathered six of the most popular TV personalities in Spanish language television to share hosting duties at the 2016 edition of “Premios Tu Mundo” (Your World Awards) to be broadcast live on Thursday, August 25th, at 8PM/7c from the AmericanAirlines Arena in Miami, Florida. The official hosts of this year’s award show include: Rafael Amaya and Fernanda Castillo from the ratings topping Super Series “El Señor de los Cielos,” Carlos Ponce and Maritza Rodriguez from the current romantic comedy “Silvana Sin Lana,” and David Chocarro and Aracely Arambula from the upcoming production “La Doña.” The highly anticipated awards event, which is produced by TELEMUNDO and Adventure Productions, will be preceded by the now traditional blue carpet special “La Alfombra de Premios Tu Mundo” at 7PM/6c. The blue carpet special will be hosted by Rashel Diaz, Jorge Bernal and Jessica Carrillo, with special participation from fashion specialist Quique Usales. After the award show, the night will culminate at 11:35PM/10:35c with “Premios Tu Mundo Acceso VIP,” a behind-the-scenes special hosted by Jessica Carrillo and Karim Mendiburu, with fashion by Quique Usales and social reporter Erika Csiszer.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7814052-telemundo-premios-tu-mundo-2016/

Rafael Amaya (El Señor de los Cielos) is without a doubt one of the best-known actors in television today, with a career that includes starring roles in successful TELEMUNDO original productions, theater, English and Spanish-language movies, and European television series. The leading man, who has also served as co-host of “The Billboard Mexican Music Awards,” “The Billboard Latin Music Awards,” and the first-ever broadcast of “Premios Tu Mundo,” starred earlier this year in the fourth season of the Super Series “El Señor de los Cielos”. The Mexican actor achieved crossover success in the Hallmark TV film “Meddling Mom,” the third-highest audience-rated production in the network’s history. Rafael has also diversified beyond acting, producing his first movie, “Paco & Santo vs. América” in 2009 and recently launching his first clothing line, Rafael Amaya Western Style.

Internationally-acclaimed Mexican star Aracely Arámbula has an artistic career that spans more than 15 years as an actress, host and singer. She has starred in dozens of highly-rated novelas in Mexico and around the world, such as “Acapulco, Cuerpo y Alma” “Cañaveral de Pasiones” “Pueblo Chico Infierno Grande” “El Alma no tiene Color” and “Soñadoras.” She had her first leading antagonist role on “Rencor Apasionado” in 1998 and two years later she played her first leading role in “Abrázame muy Fuerte”. This project, where she also interpreted the theme song “Niña y mujer” (Girl and Woman), consolidated her as an actress and singer. Following this role, which led her to a TV y Novelas Award nomination, Arámbula launched her first album “Solo Tuya” in 2002, ranking on the Billboard Latin Music Albums chart. In 2005, after her participation in “Las Vías del Amor,” where she also interpreted one of the theme songs, Arámbula launched her second album “Sexy,” produced by Abraham Quintanilla III. Arámbula will soon star in TELEMUNDO’s upcoming “La Doña” in the role of Altagracia, an elegant, beautiful and successful woman who runs a construction empire, and whose series of major traumas early in life made her the implacable “Doña” she is today.

The lovely and talented actress Fernanda Castillo returned to TELEMUNDO’s screen in the fourth season of Super Series “El Señor de los Cielos” in the role of Mónica Robles. Before joining the network, Fernanda appeared in a number of successful television productions in her native Mexico and the United States, including “Clap,” “La Fea Más Bella,” “Destilando Amor,” “Teresa” and “Amor Bravio.” Fernanda’s artistic career also includes roles in theater in such plays as “Wake Up Woman” “Cabaret,” “Hoy No Me Puedo Levantar” and “Los Monólogos de la Vagina.” On the big screen she has appeared in “Déficit” and “Corazón Marchito” and will soon star in “No Manches Friday” which hits theaters on Friday, Sept. 2.

TV Host, actor, and director David Chocarro began his artistic career in his native Argentina, participating in novelas like “Floricienta,” “Angels,” “MyLove,” “Sos Mi Vida,” and “Mal Parida” and several plays including “Casi un Cuento” and “Bichitos.” His role in “Los Exitosos Pérez” propelled him to international audiences. Chocarro joined TELEMUNDO in 2012 with a leading role in “El Rostro de La Venganza.” He then starred in “En Otra Piel,” and was a participant in the reality show series “Top Chef Estrellas, where he beat all other contestants to raise money for the foundation of SOS villages in Honduras. As a director he has overseen many plays and short films. He returns to TELEMUNDO with a leading role in “La Doña,” starring as Saul, an attorney who defends the victims of gender violence and all young women fighting for a way out of unemployment, poverty and overpopulation.

Carlos Ponce, who will also perform at the event, is an internationally recognized Puerto Rican actor, singer-songwriter and host. He got his first role on TELEMUNDO’s soap opera “Guadalupe,” and his first leading role in the Mexican telenovela “Sentimientos Ajenos,” where he also sang the theme song. His self-titled debut album, “Carlos Ponce,” held the #1 spot for nine weeks in the Latin Billboard charts. In the “Billboard Hot Latin Tracks,” Carlos reached # 1 with “Rezo” and “Decir Adios.” He crossed over with guest starring roles on “Beverly Hills 90210,” “7th Heaven” and “Once and Again.” Most recently, he was on Nickelodeon’s “Hollywood Heights” and Eva Longoria’s “Telenovela,” and did voices for “FREE BIRDS” and “RIO.” He also joined forces with Disney in “The Pirate Fairy” and with ABC in the primetime hit comedy “Cristela”. For several years he co-hosted the “Miss Universe” pageant on TELEMUNDO, and in 2006, he hosted the show for NBC. Carlos also hosted the “Billboard Latin Music Awards” on multiple occasions. Through the years he has played the leading role in telenovelas like “Dame Chocolate,” “Perro Amor,” and “Santa Diabla.” This year he returned to Spanish-language television and music in TELEMUNDO’s romantic comedy “Silvana Sin Lana,” playing the leading role and performing the theme song titled “Que Bonito Es Lo Bonito” (How pretty is pretty) written by him and Joel Someillán.

Actress, model, television presenter and businesswoman are roles Maritza Rodriguez enthusiastically plays in her daily life. She is currently at the peak of her popularity thanks to her most recent successes in TELEMUNDO’s “El Señor de los Cielos”, “Marido de Alquiler” and “La Casa de al Lado.” Currently, she plays the role of Silvana “Chivis” in TELEMUNDO’s new romantic comedy “Silvana Sin Lana“. Maritza began her career in Colombia where she stood out as a successful model, a gifted entrepreneur and a versatile actress. There she participated in beauty contests such as “Miss World Colombia” and “Miss Latin America.” In Colombia, Maritza owns the “Casting Models” modeling agency and the “En Escena” acting school.

“Premios Tu Mundo,” which celebrates its fifth anniversary this year, combines the power of television, web, mobile and social media platforms to give fans the final say in everything that moves and inspires them. Fans will select their favorite actors, musical artists, TV personalities, fan clubs and influencers from 30 competing categories, making the winners a true reflection of the people’s choice. The full list of nominees can be found at PremiosTuMundo.com. Tickets to the coveted award show are on sale at Ticketmaster.com and the AmericanAirlines Arena box office.

The awards show will feature high energy performances and collaborations by Intocable, Daddy Yankee, Chino & Nacho, Intocable, Jose Feliciano, DJ Juan Magan, Luciana, Cali y el Dandee, Sebastian Yatra, Farruko, Sin Bandera, Reik and Regulo Caro. The event will also feature a musical performance by renowned TV personalities Carolina Gaitan, Jeimy Osorio, Raul Gonzalez, Laura Flores and Carlos Ponce.

Confirmed presenters at the award show include: Actor and singer El Dasa; musical artists Victor Manuelle, Sie7e, Regulo Caro, and Juan Pablo Espinoza; “Al Rojo Vivo” host Maria Celeste Arraras; “Titulares y Más” host Karim Mendiburu; “Ya Era Hora” host Erika De La Vega and panelist Boris Izaguirre. “Que Noche! Con Angelica y Raul” host and “La Fan” leading actress Angelica Vale; Actors Carolina Miranda, Luis Ernesto Franco and Sergio Goyri from “Señora Acero 3: La Coyote”; actors Carolina Gaitan, Catherine Siachoque, Fabian Rios, and Juan Pablo Llano from “Sin Senos Si Hay Paraiso”; actress Marimar Vega from “Silvana Sin Lana“; actress Sabrina Seara from “El Señor De Los Cielos”; actress Maria Elisa Camargo from “Bajo el Mismo Cielo;” actress Mariana Seoane from the upcoming “El Chema”; actress Carmen Villalobos; actress and TV host Gaby Espino; and actor “La Mala Suerte.”

Nominees at “Premios Tu Mundo” include Rafael Amaya, Blanca Soto, Rodrigo Guirao, Gabriel Porras, Ludwika Paleta, Daddy Yankee, Chino y Nacho, Gente de Zona, Nicky Jam and Prince Royce, among others. Today is the last chance for fans to vote online for their favorite actors, musical artists, TV personalities, fan clubs and influencers at PremiosTuMundo.com.

 

New Era Signs Deal With Chivas

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New Era Cap

BUFFALO, New York, Aug. 17, 2016 /PRNewswire-HISPANIC PR WIRE/ — New Era, the world’s leading sports and lifestyle headwear brand, is proud to announce a partnership with Club Deportivo Guadalajara, the soccer club with the biggest Mexican fan base in the world.

Photo – http://photos.prnewswire.com/prnh/20160816/398637

The debut collection, launching in Mexico in August and in the US later this year, celebrates 110 years of Chivas history. The collection is made up of 69 different styles and features six different club logos from the clubs history. The brand’s iconic 59FIFTY fitted cap will be featured alongside the 9FIFTY Snapback, 39THIRTY stretch fit and specific styles for kids and women.

“We are excited to partner with Club Deportivo Guadalajara to continue providing soccer fans in Mexico and around the world with premium headwear,” said David Perez, Country Manager of New Era in Mexico. “New Era’s is committed to expand its international reach, partnering with Mexico’s biggest club was a natural progression.”

With 96 years of traditional sports heritage and as the official cap supplier for MLB, and the NFL, New Era is dedicated to bring consumers a mix of fan and lifestyle-inspired products through innovative designs and global partnerships.

About New Era
Since 1920, New Era has been hand-crafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information on New Era’s global offices and partnerships, visit www.neweracap.com and social channels @neweracap.

New Era Cap

Logo – http://photos.prnewswire.com/prnh/20160816/398648LOGO

Infectious Disease Expert Urges Travelers To Put Risk Of Zika In Perspective

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Official Logo of Puerto Rico Tourism Company

SAN JUAN, Puerto Rico, Aug. 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — Penn Global Medicine, Medical Director and physician Dr. Stephen J. Gluckman called on travelers to follow the Centers for Disease Control and Prevention (CDC) guidelines while maintaining perspective on the risk of Zika for those who are not pregnant. His advice supports the Puerto Rico Tourism Company’s (PRTC) ongoing efforts to educate visitors about Zika. Dr. Gluckman has been in the practice of both General Internal Medicine and Infectious Diseases for more than 45 years, and is the recipient of more than 20 teaching awards.

Photo – http://photos.prnewswire.com/prnh/20160816/398522

Dr. Gluckman, who has provided care and taught in many developing countries in a number of different capacities, cautioned against blowing things out of proportion for those not pregnant or of child-bearing age. “We need to educate travelers about Zika and not fuel speculation about the disease. The more hype about Zika, the more the public will feel angst over the virus. Except for pregnant women or those trying to conceive, Zika is not dangerous for most people and there should be little worry in the general population.”

Dr. Gluckman continued: “As a whole, the disease itself is pretty mild.  In fact, 80 percent of those who contract Zika have no symptoms. Typically, it causes five-to-seven days of a mild illness that includes fever, rash, joint pain and red eyes.” He called on tourists to take proper precautions when traveling to Puerto Rico. “If travelers follow the CDC guidelines, apply bug spray with DEET, wear proper clothing and take other common-sense precautions, there’s little reason to be alarmed.”

PRTC welcomed Dr. Gluckman’s assessment, which echoes the advice of leading epidemiologist Dr. D.A. Henderson, MD, MPH, who recently called for common sense precautions as well as avoiding over-reaction and hype about Zika. “Puerto Rico has implemented a comprehensive program to help protect its nearly four million residents and five million annual visitors,” said PRTC Executive Director Ingrid I. Rivera Rocafort. “By raising awareness of the educated opinions of medical experts like Dr. Gluckman, we are working to inform travelers of the facts versus the fear about Zika, so they can have a worry-free experience when visiting Puerto Rico.”

In addition, the PRTC is working closely with the CDC and the local Department of Public Health to ensure visitors are informed about Zika in Puerto Rico. The PRTC and the Puerto Rico Hotel & Tourism Association (PRHTA) are taking every precaution possible to eliminate mosquito breeding grounds at hotels and resorts, and educate visitors about preventing mosquito bites. For more information about the Zika virus in Puerto Rico, visit PuertoRicoNow.SeePuertoRico.com.

About Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among visitors and local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

Official Logo of Puerto Rico Tourism Company

Logo – http://photos.prnewswire.com/prnh/20160426/360380LOGO

(Español) Natalia Denegri regresa con nuevos retos internacionales!

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Sorry, this entry is only available in Español.

Discovery en Español Gets Into The Eye-Popping World Of Leading Automotive Designer Will Castro

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Will Castro, designer and protagonist of Discovery en Espanol's series 'Autos unicos con Will Castro', with celebrity guest John Leguizamo.

MIAMI, Aug. 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — When music, entertainment, and sports celebrities want to customize their cars they always go with the best: Will Castro. Together with his team, the renowned Puerto Rican designer and innovator turns ordinary autos into extraordinary four-wheeled works of art. AUTOS ÚNICOS CON WILL CASTRO premieres August 29 and will air every Monday at 8PM E/5PM P during the Lunes de Motores de Discovery en Español block.

Will Castro, designer and protagonist of Discovery en Espanol's series 'Autos unicos con Will Castro', with celebrity guest John Leguizamo.

Each episode highlights Will’s and his Team Unique’s amazing skills as they combine style and an impeccable crafted production to create custom autos for a global client base of the biggest stars of Hollywood, music and sports. This first season will feature the following celebrities and professional A-list athletes who visit the Long Island shop in search of their dream car:

  • John Leguizamo, actor, comedian, and producer
  • Carmelo Anthony, NY Knicks basketball player and NBA superstar
  • Jason Derulo, singer, songwriter, and dancer
  • Odell Beckham Jr., American football player
  • Austin Mahone, singer and composer
  • Busta Rhymes, GRAMMY award nominee hip-hop artist
  • Peter “Kid Chocolate” Quillin, professional boxer and former WBO middleweight champion

For more about network programming, please follow us on facebook.com/discoveryenespanol, Twitter @DiscoveryenESP, Instagram @discoveryenespanol and YouTube channel: https://www.youtube.com/discoveryenespanol.

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP, Instagram @discoveryenespanol and YouTube channel: https://www.youtube.com/discoveryenespanol.

Discovery en Espanol.

Photo – http://photos.prnewswire.com/prnh/20160816/398554 

Logo – http://photos.prnewswire.com/prnh/20130221/MM64644LOGO

American Lung Association in California’s Doctors for Climate Health Campaign says Climate Change is Worsening California’s Air Quality Crisis

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Dr. Felix Aguilar is one of the American Lung Association in California's Doctors for Climate Health.

SACRAMENTO, California, Aug. 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — Dozens of doctors from around California have joined forces to declare that our state’s air quality is in critical condition and action must be taken to address climate change and air pollution to reduce impacts on public health.

Photo – http://photos.prnewswire.com/prnh/20160815/398324

This week, the Doctors for Climate Health Campaign, organized by the American Lung Association in California, launched an online ad campaign to call attention to the need for comprehensive climate change policies in California.

“California has some of the worst air quality in the country with nearly 80 percent of our citizens living with unhealthy air pollution,” said Olivia Diaz-Lapham, President and CEO of the American Lung Association in California. “The Doctors for Climate Health Campaign calls attention to the connections between climate change and air pollution and the need for strong policies to reduce greenhouse gases and super pollutants.”

Super pollutants, or short-lived carbon climate pollutants, include black carbon from diesel engines and wood smoke, and methane from landfills and dairies. Reducing these emissions is critical to improving our air quality and lung health. While super pollutants stay in the atmosphere for a relatively short time, their damage can be hundreds of thousands of times greater than carbon dioxide emissions.

The Doctors for Climate Health ads feature Dr. Felix Aguilar, a family practice physician who regularly administers breathing treatments to his patients in Los Angeles. The Los Angeles region has the worst ozone pollution in the country and ranks fourth nationwide for particle pollution. Rising temperatures, droughts, wildfires and other extreme events due to climate change are further damaging our air quality and health.

“As doctors, we know that clean air is essential for lung health” said Dr. Aguilar. “We need to focus on cleaning up our air so that all Californians can breathe easier, especially those with asthma, COPD and other lung and heart illnesses.”

Reducing super pollutants and greenhouse gas emissions would save California billions of dollars in health care costs, reduce the number of emergency room and hospital visits, lower asthma rates, and most importantly save thousands of lives every year.

The Doctors for Climate Health ads will run in several online publications including the Sacramento Bee and Los Angeles Times.

To learn more about our doctors and health professionals and join their call to end the threat of climate change and clean up California’s air pollution, click here.

Be a part of the conversation online and share this urgent call for climate action from the American Lung Association in California. Visit our Facebook and Twitter and use the hashtag #ClimateHealth.

About the American Lung Association in California
The American Lung Association in California is the leading organization working to save lives by improving lung health and preventing lung disease through research, education and advocacy. The Lung Association is focused on four strategic imperatives: to defeat lung cancer, to improve the air we breathe, to reduce the burden of lung disease on individuals and their families, and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association in California or to support the work it does, call 1-800-LUNGUSA (1-800-685-4872) or visit www.lung.org/california

Media Contact: Ryan Endean | (916) 585-7666 | [email protected]

Beneful® Gives Dogs & Their Owners Even More To Love With New Dry Dog Food Recipes

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Beneful, a Purina dog food company

ST. LOUIS, Aug. 16, 2016 /PRNewswire-HISPANIC PR WIRE/ — After listening to dog owners and working with its team of pet nutritionists, Beneful® is unveiling new recipes across its dry dog food line, offering real meat as the first ingredient in the chicken and beef varieties and eliminating added sugar across the board. The changes – an evolution more than two years in the making – give dogs more of what their owners are looking for in their dog’s food without compromising nutrition or sacrificing the delicious taste or variety of textures that keeps millions of Beneful dogs running back to the bowl day after day.

Beneful, a Purina dog food company

“Exceeding the expectations of dog owners and their furry friends will always be the top priority for the Beneful team, and we’ve heard loud and clear what consumers love about Beneful and how we can make it better,” said Brent Gleckler, Beneful brand director and owner of Louie the Bolognese. “Our new dry food recipes are a reflection of the feedback we’ve gotten, and they’ve met the high standards of not only our nutritionists, but our own dogs who eat Beneful every day.”

In addition to making real meat the number one ingredient in its beef and chicken varieties, removing added sugar, and making other changes to simplify ingredient lists and address dog owner desires, the new Beneful dry dog food recipes feature 100 percent complete and balanced nutrition for each life stage that includes:

  • 22 grams or more of protein per cup;
  • 23 essential vitamins and minerals to support overall health; and,
  • Accents of real vegetables and fruits, like spinach, peas, carrots and apples.

The new Beneful dry dog foods will be available nationwide by the end of August at the same price point as the previous recipes, so consumers get more real meat without paying more for the food their dog will love. Most varieties are widely available in 3.5 lb., 6.3 lb., 13 lb., 15.5 lb., 31.1 lb., 40 lb., and 44 lb. bags.

Also beginning this month, Beneful is featuring real dog owners and their dogs in its national advertising campaign to talk about the new dry food formulas. To join the conversation, connect with Beneful on Facebook via Facebook.com/Beneful, or @Beneful on Twitter and Instagram.

Transitioning To the New Dog Food Recipes
Because dogs can be sensitive to change, especially when it comes to food, even dog owners who currently feed their dog Beneful will want to gradually transition to the new Beneful recipes over the course of 7-10 days as they would for any new type of food by gradually adding more of the new food and less of the old food into the bowl. Beneful offers some helpful dog feeding tips and tricks on Beneful.com to help dog owners make the transition smoothly.

The Beneful Guarantee
Dog owners have plenty of choices for what to feed their best buddies, and the Beneful team stands behind the quality of its foods with a money-back guarantee. If for any reason a dog owner isn’t completely satisfied with the new recipes, Beneful will issue a full refund. Visit Beneful.com/guarantee for full details on the money-back guarantee.

Visit Beneful.com to learn more about Beneful’s variety of wet and dry dog foods and treats, and the Beneful team’s commitment to improving dog-loving communities across the country through the Beneful Dream Dog Park Project.

About Beneful Brand Dog Food
Manufactured by Nestlé Purina PetCare Company, Beneful brand dog food offers a full line of wet and dry formulas that offer a perfect balance of taste and nutrition. Nestlé Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premier global manufacturer of pet products, Nestlé Purina PetCare is part of Swiss-based Nestlé S.A., a global leader in nutrition, health and wellness.

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